By Ashley Reyes
Exhibiting at the SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference is a great way for motorsports parts manufacturers to develop quality connections with the industry's top media professionals.
Below are frequently asked questions about exhibiting at the next conference, taking place January 27-29, 2026, in Anaheim, California.
What is the Media Trade Conference?
Unlike a traditional trade show where exhibitors meet with buyers and resellers, the Media Trade Conference focuses on private 30-minute meetings between manufacturers and media. Manufacturers participate in more than 40 meetings over the course of three days, gaining valuable, curated connections with media who can promote their news and products to mass audiences.
How many media attend?
Nearly 100 unique media outlets attend the conference on average each year. Representatives in attendance include established automotive-aftermarket journalists, editors, podcasters and content creators.
What does the setup look like?
Exhibiting manufacturers receive a designated suite within the Embassy Suites Hotel that will serve as their meeting space during the three days. The room offers ample space for manufacturers to lay out their products and display marketing materials that will be of value to the media that they meet with.
What happens outside of the meetings?
Daily lunches, networking breaks and an industry reception are scheduled throughout the week. These events are great for furthering connections, scheduling time on your own to meet additional media, or just catching up with industry peers and friends in a relaxed setting.
Who is eligible to exhibit?
The Media Trade Conference is open to SEMA MPMC, SEMA Truck and Off-Road Alliance (TORA) and PRI business members.
What is the price to attend?
Early-bird pricing for exhibitors is $850 until September 8 and will increase to $950 beginning September 9.
When does media registration open?
Media registration begins in October.
Still have questions?
Contact MPMC Director Marcy Yanus at marcy@sema.org.
