Thu, 09/04/2025 - 08:52

By SEMA News Editors

Press Conference SEMA Show

 

Friday, September 5, is the deadline for 2025 SEMA Show exhibitors to be included in the official SEMA Show Press Conference Schedule and all published and promotional material

Exhibitors who have breaking news announcements that will be of interest to a large number of media during the 2025 SEMA Show can submit an application here. After submitting an application, exhibitors should receive an automatic email confirming that the application was received. Those who do not receive the automatic email may have experienced a technical problem and are encouraged to email pr@sema.org for assistance. 

To help promote the press conference and other SEMA Show activities, many exhibitors opt to utilize other tools to reach media at the SEMA Show, including submitting a press release in the Exhibitor Online Media Center

To learn more about press conferences, the Online Media Center, and other public relations resources available to SEMA Show exhibitors, visit the Public Relations Opportunities link or contact pr@sema.org.   

Thu, 09/04/2025 - 07:11

By SEMA News Editors

SEMA Logo

 

SEMA has announced an amendment to its bylaws that will enhance the composition of its Board of Directors by eliminating the industry sector designation for each seat. Finalized at the association's July 2025 Board of Directors meeting, this change reflects a strategic shift towards an expertise and experience-driven governance model designed to better serve the evolving needs of the automotive aftermarket industry. 

Previously, the board was comprised of representatives from four distinct sectors of the industry: manufacturing, distributor/retailer, manufacturer's representative/organizations and services. Under the newly amended bylaws, board members will be selected based on their relevant industry and association knowledge and leadership experience, without the limitation of the specific sector affiliation. This change is designed to enhance the board's overall strength and flexibility by widening the pool of potential candidates and allowing the nominating committee to focus on identifying the most capable and qualified individuals. 

"This evolution in our governance structure is a reflection of the dynamic nature of our industry," said SEMA Board of Directors Chair Melanie White. "By focusing on expertise and leadership rather than sector representation, we're positioning the association to better serve our members and adapt to future challenges." 

This evolution also expands opportunities for all SEMA members to participate in board service, removing previous structural limitations and enabling broader engagement across the membership. The nominating committee will continue to play a key role by offering guidance on board composition, including member categories and industry areas that may benefit from representation. 

"This change empowers us to build a Board that truly reflects the diversity and depth of our industry," said SEMA CEO Mike Spagnola. "It's a forward-thinking move that will help us remain relevant, responsive, and resilient while opening the door for more members to contribute their expertise at the highest level." 

Additionally, the board has the authority to add up to two additional seats at any time in the future, allowing for greater flexibility in responding to emerging industry needs and opportunities. 

The updated bylaws take effect immediately and will guide future nominations and appointments. 

See the full text of the amended bylaws below:

 

Article VII: 
Board of Directors 

Section 2: Composition: The Board of Directors of SEMA shall consist of the representatives of ten (10) General Business Members. Officers of the Corporation, except the Treasurer, shall also be voting Members of the Board. In addition, the Board shall have at its discretion the ability to add two (2) additional Board seats at any point in time in the future.  From time to time, the Board of Directors may appoint non-voting advisory positions to industry Members or to other subject matter experts.   

 

Article IX: 
Nominations and Election Procedure 

Section 3: Nominating Procedures: The Nominating Committee shall operate under such procedures as are adopted from time to time by the Board of Directors in developing a slate of candidates.  Notwithstanding the foregoing, the Nominating Committee shall operate autonomously with staff involvement limited to when staff is specifically requested to contribute. The Nominating Committee shall submit its slate of candidates to the Executive Committee.  If the Nominating Committee and the Executive Committee agree on the slate to be presented to the Board, the slate shall be presented to the Board.  If the Nominating Committee and the Executive Committee cannot concur in the slate of candidates, the slate of candidates of both committees shall be submitted to the Board.  The Board of Directors may accept or change the slate or slates to arrive at the final slate of nominees. 

The Nominating Committee shall recommend a minimum of one and one-half (1½) the number of open seats for each Officer and Director position, rounded to the next highest integer where such number is a fraction.  The Committee may also recommend alternate candidates. Alternatives may be listed on the ballot at the discretion of the Board of Directors.  

The Nominating Committee shall recommend the slate of candidates for the Chair-Elect of the Board in accordance with the provisions of Article IX Section 3. 

Section 4: Additional Nominations: Additional nominations for the Board of Directors shall be included on the final slate of nominees when proposed by not less than two percent (2%) of General Business Members in good standing.  Such nominations must be presented in writing, to the Immediate Past Chair/Secretary of SEMA on or before thirty (30) days prior to the annual election.  Additional nominations so presented shall bear the signatures of the nominators and shall be designated as "other nominations."  The names shall be placed on the ballot and identified as "Other Nominations." 

Section 5: Election Procedures: The Board of Directors shall prepare, or direct a third party to prepare, the official ballot listing thereon the names of the nominees for the Board of Directors open seats and for the office of Chair-Elect of the Board. The election of the Directors and the Chair-Elect of the Board shall be by ballot of all General Business Members. Provision shall be made for Members to write in candidates of their choice on the ballot.  The Board shall, or direct a third party to, distribute the official ballot to the General Business Members in good standing. 

On the day following the closing date for the acceptance of ballots, the ballots shall be tabulated by an independent company selected to conduct the electronic voting. The Chair, Chair-Elect and Immediate Past Chair/Secretary will each be notified by e-mail of the election results on the same day the votes are tabulated and they will then conduct a teleconference to confirm the election results. The candidates receiving the most votes for Director shall be elected Directors, and the candidate receiving the most votes for Chair-Elect of the Board shall be elected Chair-Elect of the Board.  In the event of a tie in the election of a Director, or for the Chair-Elect of the Board, the current Board of Directors then sitting shall elect the Director or Chair-Elect by majority vote of those Directors present and voting in such election whether such election is conducted by email, mail, virtually or in person. No incumbent Director who shall be a candidate in a tie in an election of a Director shall vote in the election by the Board of Directors of a Director.  In the event a candidate who shall be elected as a Director shall not take office, or in the event a Director shall resign or leave their office, the candidate who shall have received the most votes in the most recent election but who did not receive sufficient votes to have been elected and is eligible for election to the Board of Directors shall be elected as a Director or Chair-Elect.  The Chairperson shall notify the entirety of the Board and all candidates of the results of the election. 

Wed, 09/03/2025 - 10:53

By Ashley Reyes

 

SBN Allyship


In today's workplace, diversity cannot be imposed but must be nurtured and encouraged to create lasting change. To help automotive professionals lay the groundwork for a more diverse future workforce, specifically in science, technology, engineering and mathematics (STEM) fields, the SEMA Businesswomen's Network (SBN) will host a webinar on Tuesday, September 9, 2025, at 12:00 p.m. PDT/3:00 p.m. EDT.

The "STEM Allyship: Empowering the Future Workforce" session will explore various barriers that hinder access to STEM-based careers, including socioeconomic challenges, geographical limitations and persistent stereotypes. Attendees will hear from industry experts as they offer insights into how individuals and organizations can address these barriers and highlight existing educational opportunities that promote diversity in STEM.  

Key takeaways include how to:  

  • Address industry skill gaps and develop and attract diverse STEM talent.
  • Promote innovation and foster creativity through diverse teams.
  • Build a sustainable talent pipeline and engage future generations in automotive careers.
  • Tackle recruitment barriers and overcome socioeconomic and geographical challenges.
  • Stay competitive and up-to-date with technological advancements and market changes.

Panelists include Dean Case, membership director at Society of Automotive Engineers (SAE) SoCal/consultant at Motivo; Kira Daczko, regional admissions director at Universal Technical Institute (UTI); and Tamara Robertson, engineer at Electronic Instrumentation and Technology (EIT), "Mythbusters" host and STEM ambassador for the Jessi Combs Foundation and Society of Women Engineers. Rachel Speir, marketing specialist at RS Marqueting, will moderate the discussion.

Register here.

Tue, 09/02/2025 - 22:00

From the SEMA Washington, D.C., office

Jay Leno and SEMA CEO Mike Spagnola advocating for Leno's Law

Industry advocate Jay Leno, left, and SEMA President and CEO Mike Spagnola, right, gave testimony in a Senate committee hearing earlier this year, stressing the importance of passing SB 712 and how it ensures future generations will have a way into car culture--without unnecessary barriers.

 

Last week, California's Assembly Appropriations Committee held Leno's Law (SB 712), preventing it from moving forward in 2025. While this decision is disappointing, it does not mark the end of the road for this law. In fact, it signals the beginning of a new chapter in our fight to protect and preserve California's automotive heritage.

But first, some context. This year, Leno's Law made historic strides. It passed the Senate with overwhelming bipartisan support and cleared the Assembly Transportation Committee unanimously. These milestones represent the most significant progress on this issue in more than two decades. For the first time in 20 years, lawmakers across the political spectrum acknowledged the need for thoughtful reform to California's smog check program--one that respects both environmental goals and the passion of car enthusiasts.

Leno's Law, named after legendary car enthusiast Jay Leno, would have created a new smog check exemption for vehicles insured as collector cars and displaying California Historical Vehicle license plates, provided they were between model years '76 and '86. These provisions were designed to ensure responsible use and enforcement, targeting vehicles that are rarely driven, meticulously maintained, and owned for their historical and enthusiast value, which is a reflection of California's deep-rooted car culture.

In response to the recent Leno's Law news, SEMA says: "We're disappointed that Leno's Law (SB 712) was held in committee, but proud of the momentum it created," said SEMA President and CEO Mike Spagnola. "This was the most progress on smog check reform in over 20 years. Thanks to the passion of enthusiasts, builders and small businesses, lawmakers seriously considered expanding California's exemption for the first time since 2004. The bill wasn't perfect, but it was a meaningful step forward. We're grateful to Senator Shannon Grove, Senator Dave Cortese and Jay Leno for their leadership. We'll be back to finish what we started."

What's Next for Leno's Law

Though SB 712 will not move forward this calendar year, its journey has galvanized support across the state and laid the groundwork for future success. The movement is growing, and the foundation laid this year is stronger than ever. SEMA remains committed to working with lawmakers, regulators and the community to craft a solution that honors California's legacy as the heart of car culture.

SEMA thanks its members, industry partners and the enthusiast community for their tireless advocacy. Your voices were heard loud and clear in Sacramento, and they will continue to resonate as we prepare for 2026. Thank you for standing with us. The fight isn't over, and together, we'll keep the pedal down.

For updates and ways to stay involved, contact Victor Muñoz, SEMA's senior manager for state government affairs, at victorm@sema.org.

Tue, 09/02/2025 - 22:00

From the SEMA Washington, D.C., office

Jay Leno and SEMA CEO Mike Spagnola advocating for Leno's Law

Industry advocate Jay Leno, left, and SEMA President and CEO Mike Spagnola, right, gave testimony in a Senate committee hearing earlier this year, stressing the importance of passing SB 712 and how it ensures future generations will have a way into car culture--without unnecessary barriers.

 

Last week, California's Assembly Appropriations Committee held Leno's Law (SB 712), preventing it from moving forward in 2025. While this decision is disappointing, it does not mark the end of the road for this law. In fact, it signals the beginning of a new chapter in our fight to protect and preserve California's automotive heritage.

But first, some context. This year, Leno's Law made historic strides. It passed the Senate with overwhelming bipartisan support and cleared the Assembly Transportation Committee unanimously. These milestones represent the most significant progress on this issue in more than two decades. For the first time in 20 years, lawmakers across the political spectrum acknowledged the need for thoughtful reform to California's smog check program--one that respects both environmental goals and the passion of car enthusiasts.

Leno's Law, named after legendary car enthusiast Jay Leno, would have created a new smog check exemption for vehicles insured as collector cars and displaying California Historical Vehicle license plates, provided they were between model years '76 and '86. These provisions were designed to ensure responsible use and enforcement, targeting vehicles that are rarely driven, meticulously maintained, and owned for their historical and enthusiast value, which is a reflection of California's deep-rooted car culture.

In response to the recent Leno's Law news, SEMA says: "We're disappointed that Leno's Law (SB 712) was held in committee, but proud of the momentum it created," said SEMA President and CEO Mike Spagnola. "This was the most progress on smog check reform in over 20 years. Thanks to the passion of enthusiasts, builders and small businesses, lawmakers seriously considered expanding California's exemption for the first time since 2004. The bill wasn't perfect, but it was a meaningful step forward. We're grateful to Senator Shannon Grove, Senator Dave Cortese and Jay Leno for their leadership. We'll be back to finish what we started."

What's Next for Leno's Law

Though SB 712 will not move forward this calendar year, its journey has galvanized support across the state and laid the groundwork for future success. The movement is growing, and the foundation laid this year is stronger than ever. SEMA remains committed to working with lawmakers, regulators and the community to craft a solution that honors California's legacy as the heart of car culture.

SEMA thanks its members, industry partners and the enthusiast community for their tireless advocacy. Your voices were heard loud and clear in Sacramento, and they will continue to resonate as we prepare for 2026. Thank you for standing with us. The fight isn't over, and together, we'll keep the pedal down.

For updates and ways to stay involved, contact Victor Muñoz, SEMA's senior manager for state government affairs, at victorm@sema.org.

Tue, 09/02/2025 - 21:00

Story and photos by Andreas Conradt, Automedia

 

Spy photographers have once again caught an upcoming vehicle undergoing testing, giving an early glimpse at what's to come before its official debut.

Porsche 911 GT3 RS Facelift Includes Mild Turbo
Porsche 911 GT3 RS

 

Porsche is developing an updated 911 GT3 RS, according to new images snapped at the German Nürburgring, which will include updates under the hood.

For the first time ever, the GT3 RS will receive a turbocharged 4.0-L six-cylinder engine, dubbed a "mild-turbo" by Porsche, insiders said. With the extra boost, the GT3 RS will likely exceed the current output of 525 hp and propel the sports car to zero to 60 mph in less than three seconds.

Porsche 911 GT3 RS

 

The front fascia of this tester is identical to the current production model, indicating that Porsche is not yet ready to start testing the tweaked front bumper and headlights that the car will likely receive. However, there are some visible changes to the rear, including new air outlets in the corners of the rear bumper and new taillights.

Additionally, some alterations have been made to the diffuser, likely aimed at improving efficiency while also making the sports car look more aggressive than ever before, along with larger exhaust pipes.

Porsche 911 GT3 RS

 

The interior of the updated 911 GT3 RS has not yet been snapped but it is understood that the broader facelifted 992 range will switch to an all-digital instrument cluster, meaning the GT3 and its RS stablemate should too. Other than that, a few other alterations are expected, insiders said, although there could be some minor changes to the trim options available to customers.

Volkswagen Golf R350 to Put Emphasis on Power
Golf R350

 

The turbocharged 2.0-L, four-cylinder engine that powers the Volkswagen Golf R could gain some extra muscle in 2026, as a new version—rumored to be named the Golf R 350 after its supposed 350-hp output—has been spotted testing at the Nürburgring.

Golf R350

 

The prototype has an emphasis on cooling, sporting a vented hood, enlarged radiator and revised front bumper. Lightweight wheels with R-branded calipers, along with the familiar quad exhaust and roof spoiler, round out the package. Behind the wheel during testing was German racer Benjamin Leuchter, who piloted a Golf GTI TCR in 2017 and won his class at the Nürburgring 24 Hours that year.

Golf R350

 

Beyond added power, the Golf R 350 is expected to feature chassis upgrades, weight-saving measures and revised steering and transmission calibration. Production plans have yet to be announced, sources said.

Swan Song for the Audi RS3 GT
Audi RS3 GT

 

In 2011, Audi unveiled a variant of the A3: the RS3 Sportback. Derived from the S3 Sportback, it was powered by a distinctive 2.5-L TFSI five-cylinder engine, a design long championed by the Ingolstadt, Germany, brand. However, stricter emissions regulations are putting an end to the iconic motor.

Before the power plant is phased out, Audi Sport was recently caught testing the RS3 GT at the Nürburgring. The prototype was seen sporting aggressive aerodynamic add-ons like canards on the front bumper, a revised splitter and a roof-mounted spoiler, as well as carbon fiber components to help trim weight.

Audi RS3 GT

 

The car was riding on bold new wheels that showcase sizeable rotors and blue brake calipers, hinting at upgraded stopping power. Expect sharper steering and likely a revised suspension setup as well, insiders said, especially if engineers have unlocked more output from the engine.

The most powerful RS3 to date delivers 401 hp, but the upcoming GT is expected to raise the bar even higher, possibly exceeding 416 hp to outgun rivals like the Mercedes-AMG A 45 S.

Audi RS3 GT

 

Tue, 09/02/2025 - 20:00

By SEMA News Editors

Toyota SEMA Show

 

The 2025 SEMA Showtaking place from November 4–7 in Las Vegas, offers an attendee experience like no other automotive trade show on the planet. Attending is a no-brainer for automotive professionals, enthusiasts, media members, influencers and related industry members, and right now, qualified individuals can register for their place at the Show at semashow.com/register for just $75. But you don't want to wait; prices will go up!

Online registration for qualified professional attendees is $75 per person through September 27. After September 27, registration online or on-site will be $100.

With more than 2,000 exhibitors, the SEMA Show continues to be the place where business gets done. From groundbreaking technology and next-generation tools and products to expert-led education and face-to-face networking, the Show offers everything automotive aftermarket professionals need to stay competitive in today's fast-changing landscape. It's where relationships are built, products are evaluated, strategies are sharpened and opportunities come to life.

Don't wait to secure your 2025 SEMA Show badge. Qualified individuals can register for their place at the Show right now at semashow.com/register for just $75. And you don't want to wait—prices will go up.

Below are seven reasons why you need to secure their registration (available online here and at the bottom of this article) for this year's SEMA Show:

  • Exhibitors: Discover the latest product and vehicle trends across dozens of product categories: Trucks, SUVs & Off-Road; Restyling & Car Care Accessories; Powersports & Utility Vehicles; Business Services; Mobile Electronics & Technology; Racing & Performance; Hot Rod Alley; Restoration Marketplace; Collision Repair & Refinish; Tools & Equipment; Global Tire Expo--Powered by TIA (tires) and Wheels & Accessories; and First-Time and Featured Exhibitors.
  • New Products Showcase: Visit the New Products Showcase to discover thousands of the latest exhibitor products displayed in one location of the Las Vegas Convention Center. Use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your app long after the SEMA Show has ended.
  • Education: SEMA Show Education is the single most crucial week of the year to power a professional development plan for your business and career. Through sessions and unique, immersive programs that explore the industry's most significant challenges and offer immediate takeaways, there is something for every automotive professional.
  • Networking: The SEMA Show is where connections are built—network with exhibitors, industry leaders and VIPs/celebrities from more than 140 countries and regions. Use the Show's mobile app to view lists of all events, seminars, conferences, celebrity appearances, and speakers, including date, time, and location. In addition, this year's program includes SEMA Council & Networks receptions, happy hours and meetings--all designed to help you advance your business and grow your network. You'll also have the opportunity to meet face-to-face with others in the industry and build meaningful relationships that'll lead to real results and high-quality connections.
  • Show Features: The SEMA Show is teeming with the latest innovations and trends, showcased in several dedicated areas like the SEMA Battle of the Builders; the SEMA FutureTech Studio; the outdoors Optima Village; feature vehicle displays; SEMA Garage: ADAS, Emissions and Product Development; the Collision Repair & Refinish Stage; the Overland Experience; the SEMA Show Art Walk, the new-for-2025 International Pavilion at the Westgate Las Vegas and more to be announced.
  • Show Events: Unique events and activations, such as the SEMA Show Kickoff Breakfast, the SEMA Industry Honors now at the iconic Fontainebleau, and vehicle demonstrations, will provide ample opportunities for the industry to unite.
  • And much more: Of course, attending the SEMA Show in Las Vegas is the best way to boost an automotive professional's business and career path, but be sure to make the most of your time in Vegas with ancillary events like after-hours networking and SEMA Fest, a celebration of motorsports, music and car culture. Note: Your SEMA Show badge does not provide access to SEMA Fest. Visit SEMAFest.com to stay up-to-date and discover when tickets will be available.

Online registration for qualified professional attendees is $75 per person through September 27. After September 27, registration online or on-site will be $100. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

Tue, 09/02/2025 - 11:55

By SEMA News Editors

Products for Project Vehicles

 

Exhibitors of the 2025 SEMA Show, November 4-7, Las Vegas, are offering products, parts and services for builders working on vehicles set for display at the SEMA Show this year.

The Products for Project-Vehicle Builders list is designed for builders looking to collaborate and seek product offers straight from confirmed SEMA Show exhibitors.

Qualified builders interested in obtaining a product should contact exhibitors directly with the provided contact information. All product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder, with each project vehicle on display at the SEMA Show required to be supported by a current 2025 SEMA Show exhibitor.

The list is open to exhibitors of the 2025 SEMA Show only. To be included in the list, complete the form at semashow.com/projectvehicle.

Qualified builders are encouraged to frequently check the 2025 Products for Project-Vehicle Builders list, as it is updated when submissions come in.


Note: Submissions appear on a first-come, first-served basis. The Project-Vehicle Builders form must be used by exhibitors to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2025 SEMA Show. It is the responsibility of the exhibitor to confirm the builder is affiliated with and working on a vehicle that will be on display at the SEMA Show. For more information about the list, contact Laura Pitts at projectvehicles@sema.org.

Tue, 09/02/2025 - 11:00

By SEMA News Editors

Mopar to Open $41M Distribution Center in Georgia
Mopar Distribution Center Georgia

 

Stellantis, the parent company of Chrysler, Dodge, Jeep, Ram and other automotive brands, is opening a new, $41-million Mopar parts distribution center in Forsyth, Georgia, the company announced.

"This facility represents a critical investment in Mopar's long-term growth strategy and our ability to support the dedicated workforce that drives our success," said Darren Bradshaw, senior vice president of Mopar North America. "It provides our UAW-represented employees with the tools, technology and environment they need to deliver exceptional service to our dealers and customers while supporting our commitment to efficiency and sustainability."

The facility will feature a 16,000-sq.-ft. AutoStore automated storage and retrieval system. The AutoStore system uses 66 robots designed to retrieve parts from a high-density grid of bins, transporting them to processing stations where employees prepare final shipments. This next-generation automation enhances order processing speed, accuracy and inventory control while reducing the physical footprint required for storage.

The announcement follows the recently revealed plans for a $388-million parts distribution "megahub" in metro Detroit, and the opening of a $64-million distribution center in East Fishkill, New York.

For more information, visit mopar.com.

 

Driven Brands Announces Executive Promotions

Driven Brands has announced two senior leadership promotions within its organization.  

Former executive vice president and group president of Take 5 Oil Change Mo Khalid has been appointed chief operating officer of Driven Brands, overseeing the Take 5 Oil Change and Franchise Brands segments. In his former role at Take 5 Oil Change, Khalid led the brand’s growth from approximately 850 to more than 1,200 locations in under two years.

Additionally, Tim Austin has been promoted to president of Take 5 Oil Change, following his role as chief operating officer. Austin joined Driven Brands in 2024 as president of Take 5 Car Wash, where he led the turnaround and successful sale of the business. Austin has also previously served as president and chief operating officer of Lucid Hearing and held senior positions at Sears Holdings and Walmart.  

For more information, visit drivenbrands.com

Tue, 09/02/2025 - 10:18

By SEMA News Editors

Press Conference SEMA Show

 

The deadline for 2025 SEMA Show exhibitors to be included in the official 2025 SEMA Show Press Conference Schedule and all SEMA Show press conference communications is this Friday, September 5

Exhibitors with breaking news announcements that will be of interest to a large number of media during the 2025 SEMA Show, taking place from November 4-7, in Las Vegas, can list their press conference in the official press conference schedule by submitting an application here.  

Apply Here Button for press conferences SEMA Show

After submitting an application, exhibitors should receive an automated email confirming receipt of the application.

To help promote the press conference and other SEMA Show activities, many exhibitors opt to utilize other tools to reach media at the SEMA Show, including submitting a press release in the Exhibitor Online Media Center

Inform Media of Your Plans 

Whether launching a groundbreaking product, showcasing an innovative service, or revealing a custom vehicle build at the 2025 SEMA Show, exhibitors can share their plans with media by completing this brief Exhibitor Information Form. The information will be shared with registered journalists and media outlets covering the Show.  

By filling out the form, you increase your chances of being included in media coverage before, during, and after the event—and may even be contacted for interviews or feature stories. 

Why Submit the Form? 

  • Boost Visibility: Share what’s new, exciting, and happening in your booth. 
  • Facilitate Coverage: Help media identify relevant stories, industry trends, and schedule interviews. 
  • Maximize ROI: Leverage your presence at the Show with increased press attention. 
  • Get Noticed Early: Submitting early gives you the best opportunity to be featured. 
  • Inclusion in SEMA Publications: Your news could also be used by SEMA publications. 

Available to SEMA Show exhibitors only, the form is quick to complete and tailored to highlight key details that media look for when building their SEMA Show coverage plans. 

Submit the Exhibitor Information Form here


Those who do not receive the automatic email may have experienced a technical problem and are encouraged to email pr@sema.org for assistance. To learn more about press conferences, the Online Media Center, and other public relations resources available to SEMA Show exhibitors, visit the Public Relations Opportunities link or contact pr@sema.org.