Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide. Below are a few of the latest postings.
The product data specialist is responsible for authoring and maintaining all parts and accessories product and vehicle fitment data in accordance with industry ACES and PIES data standards for manufacturers in the performance automotive aftermarket. The specialist must have experience with data management, strong problem-solving skills and very strong technical skills.
The new product development technician is responsible for collecting, accumulating, categorizing, entering a database and archiving vehicle technical data within SEMA's Product Development programs.
This position will be responsible for managing accounts within an assigned territory, achieving targeted goals for assigned sales channels, visiting jobbers, warehouse distributors and events, developing customer relationships and more.
Ridetech, a division of FOX Factory, is seeking an inside sales representative to communicate with and service existing customers, obtain orders, establish new accounts, source new sales opportunities and more.
SEMA News highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org.
FOX Factory
Race Series 3.0 Internal Bypass Shocks for Toyota Tundra
The new FOX Factory Race Series 3.0 Internal Bypass Shocks for the third-generation Toyota Tundra deliver position and velocity-sensitive damping, dual-speed compression adjustment and high-speed-ready performance in a bolt-on kit.
FOX Factory
Race Series 3.0 Internal Bypass Shocks for Polaris RZR PRO R
The shock package features the latest dual-speed compression (DSC EVO) technology. DSC EVO is the next evolution of FOX DSC. FOX Internal Bypass shocks for your PRO R provide the support, adjustment and durability to level up your ride.
The new Gen 3 Raptor rear sway bar offers increased stiffness over the factory unit, aiming to alleviate unwanted pitch and body roll. All Hellwig Products sway bars are forged in the United States from 4140 chromoly steel and feature a powdercoated finish. The rear sway bar reuses factory end links and comes with polyurethane bushings and hardware for installation.
Turn 14 Distribution Opens Indianapolis Distribution Center
Turn 14 Distribution, the Horsham, Pennsylvania-based warehouse distributor, is opening a new distribution center in Whiteland, Indiana, approximately 19 miles south of Indianapolis.
Scheduled to open by the end of first quarter 2024, the 589,852-sq.-ft. facility will serve as the company's Midwest distribution hub. The facility will also create 250 new positions by the end of 2027.
Yokohama Tire Corporation (YTC), the Japanese tire manufacturer with American operations based in Santa Ana, California, has promoted EVP of Sales and Support Stan Chandgie to COO, effective April 1.
In his new role, Chandgie will retain oversight of consumer and commercial sales, and add marketing, tire business planning, and supply chain and logistics to his responsibilities. He will continue to report to Jeff Barna, YTC's president and CEO.
Prior to joining Yokohama in 2019, Chandgie held executive sales, marketing and service roles at Michelin and Exide Technologies.
Excess Injectors, an Australia-based provider of performance fuel injectors, has officially launched its product line in North America through Summit Racing Equipment.
"We are thrilled to launch in North America through Summit Racing Equipment. Not only are we proud of the new standard we've created for the fuel-injector industry, but thrilled to offer the transparency of the data collected on each injector to prove why our sets are the most exact-matched sets on the market," said Simon Richards, principal of Excess Injectors." Excess Injectors wants to make it easy for anyone to get the most performance from their injectors. It says a lot that Summit—known for offering the best performance parts—is where you can go to purchase our injector sets."
Race Winning Brands Sells K1 Technologies Inventory to Titan Motorsports
Race Winning Brands (RWB), a high-performance parts manufacturer based in Mentor, Ohio, has sold its remaining United States inventory of K1 Technologies products to Titan Motorsports, an Orlando, Florida-based provider of performance components.
K1 Technologies is a brand of performance connecting rods and crankshafts for domestic, European and sport-compact markets. Following the sale, Titan Motorsports will provide service to American and Canadian K1 Technologies customers and all K1 inventory will move to Titan's warehouse and sales operations. RWB Europe will continue servicing its customers under existing operational procedure, the company said.
Motorbooks has offered a preview of its upcoming release: Ford Bronco: The Original SUV by Pete Evanow.
Hitting bookshelves on March 12, the book details the development of the Ford Bronco, beginning with its origins in the mid-'60s and tracing the vehicle's history up to the current generation of the off-roader.
The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) named Dave Johnson, director of technology at AutoSync, as the council's newest spotlight volunteer.
Get to know Johnson in his interview with SEMA News below.
SEMA News: What do you do for work?
Dave Johnson: I oversee a team of web developers, graphic designers and 3D artists who create online tools for the automotive aftermarket industry.
SN: What about the industry keeps you up at night?
DJ: Both our staff and clientele are spread out across multiple time zones, so now, more and more emails and phone calls come before 9:00 a.m. and after 5:00 p.m.
SN: What is your favorite podcast or source of business/industry information?
DJ: 1. "Oil & Whiskey Podcast" from the guys at The Roadster Shop.
2. SEMA magazine
3. Modern Tire Dealer website
SN: What is your greatest professional challenge? How did you overcome it?
DJ: Learning to say no to good opportunities so I could stay laser-focused on the goals I have previously set. It was not until recently that I began to realize that I cannot be the best at something when I have too many distractions or projects going at the same time.
SN: What is in your briefcase or bag?
DJ: AMacbook Pro, iPhone, headphones and a traditional notebook. It is much easier for me to remember something if I write it down versus typing it into a device.
SN: What do you drive now? What do you wish you drove?
DJ: '81 Chevrolet C-10 and an '82 Chevrolet K5 Blazer.
SN: What is your most important career goal this year?
DJ: The deployment of the industry's first tire visualizer.
SN: Who is a mentor in the aftermarket that has impacted you most?
DJ: Wayne Williams from Excel Marketing was an amazing mentor up until the day he unexpectedly passed away. Wayne taught me how to listen better, and also showed me how to be grateful for the life I have and the people I share my life with.
SN: What is the best advice you've received in the aftermarket?
DJ: Sales cures everything.
SN: What is your favorite industry event and why?
DJ: TheACPN event put on by AutoCare has recently overtaken the top spot that was held by the SEMA Show. The Automotive Content Professionals Network has exposed me to the data side of our industry, and it has connected me to some amazing people.
SN: What industry event do you want to attend but never have?
DJ: The PRI Show in Indianapolis has been a show I have wanted to attend since it has been around. Hopefully, I will make it a priority to attend it this year!
Fill out a WTSBC spotlight form to highlight how you or your company are contributing to the wheel and tire segment of the automotive aftermarket. Selected candidates are eligible to be featured on WTSBC's social media, SEMA News and future WTSBC member updates.
The SEMA Future Leaders Network (FLN) named Emily Boden, director of events at Emerald X, as its newest spotlight member. Fun fact: Boden previously served as PRI's executive assistant, helping to implement new initiatives with the company.
Get to know Boden in her interview with SEMA News below.
SEMA News: What is the best advice you have ever received?
Emily Boden: I have amazing mentors surrounding me, and I am so thankful for that. I have been given so many amazing pieces of advice that I carry with me both professionally and personally. Some of my favorites are to work hard and stay humble, never take the first offer and to be a great leader, you must build a great team.
SN: What keeps you in the industry?
EB: The passion! Being part of an industry that is so passionate about its people, projects and lifestyle is what truly draws me to this industry.
SN: Where can you be found on a Saturday?
EB: Outside--either running, hiking or preferably riding horses!
SN: How do you prepare for an important meeting?
EB: Agendas--I love a good agenda to keep the meeting on task and keep track of action items, and it’s always nice to have the notes to look back on what was discussed and decided.
SN: If you could go to lunch with one industry leader, living or dead, who would it be?
EB: Rick Hendrick--the level at which every single one of his businesses operates is second to none. Everything is top-notch and first-class. To be so successful in so many facets of motorsports and beyond is inspiring.
The U.S. House of Representatives passed H.R. 7024, the Tax Relief for American Families and Workers Act of 2024, with strong bipartisan support. The SEMA-supported bill passed by a margin of 357-70 and now awaits consideration in the U.S. Senate's Finance Committee.
The bipartisan $78 billion tax bill allows for the reinstatement of the expensing of research and development (R&D) and investments in equipment, reduces reporting for small businesses using subcontractors, increases the small business expensing cap by nearly 30% and expands the Child Tax Credit through 2025.
SEMA member companies can benefit from the following provisions in the bill:
Restores immediate expensing for R&D for tax years 2021 through 2025:
Currently, businesses must deduct R&D expenses for research done in the United States over five years and over 15 years for research outside the United States.
Allows businesses of all sizes to deduct the cost of their United States-based R&D investments during the year they were made--encouraging American innovation and improving our competitive position versus China and the rest of the world.
The provision delays the date when taxpayers must begin deducting their research or experimental costs over five- and 15-year periods until tax year 2026.
Interest deductibility:
Provides flexibility for businesses forced to borrow at higher interest rates to meet their payroll obligations and expand their operations.
Starting in 2022, employers faced a more restrictive limit on the amount of business interest that they can deduct each year. Instead of using "earnings before interest, taxes, depreciation and amortization," companies can deduct interest expenses only up to 30% of their "earnings before interest and taxes" currently.
100% expensing:
Restores full and immediate expensing for investments in machines, equipment and vehicles.
Currently, businesses can only deduct 80% of the cost of equipment, machinery and vehicles, with the rest of the deduction claimed over the life of each asset.
Expand small business expensing cap:
Increases the amount of investment that a small business can immediately write off to $1.29 million, a $290,000 increase above the current $1 million cap.
Allows a taxpayer to expense the cost of qualifying property rather than recover such costs through tax depreciation deductions, subject to limitation. Qualifying property is defined as tangible personal property, off-the-shelf computer software and qualified real property that is purchased for use in the active conduct of a trade or business.
Cut red tape for small businesses:
Adjusts the reporting threshold for businesses that use subcontract labor from $600 to $1,000 and indexes it for inflation, making the first update to the threshold since the '50s.
The Tax Relief for American Families and Workers Act is the product of bipartisan negotiations by House Ways and Means Committee Chair Jason Smith (R-MO) and Senate Finance Committee Chair Ron Wyden (D-OR). SEMA continues to advocate for legislative measures that benefit our 7,000 member companies that make up the automotive specialty-equipment industry, which supports over 1.3 million jobs across the United States and contributes more than $336 billion to the American economy each year.
For more information, contact Tiffany Cipoletti, SEMA's manager of federal government affairs, at tiffanyc@sema.org.
The U.S. House of Representatives passed H.R. 7024, the Tax Relief for American Families and Workers Act of 2024, with strong bipartisan support. The SEMA-supported bill passed by a margin of 357-70 and now awaits consideration in the U.S. Senate's Finance Committee.
The bipartisan $78 billion tax bill allows for the reinstatement of the expensing of research and development (R&D) and investments in equipment, reduces reporting for small businesses using subcontractors, increases the small business expensing cap by nearly 30% and expands the Child Tax Credit through 2025.
SEMA member companies can benefit from the following provisions in the bill:
Restores immediate expensing for R&D for tax years 2021 through 2025:
Currently, businesses must deduct R&D expenses for research done in the United States over five years and over 15 years for research outside the United States.
Allows businesses of all sizes to deduct the cost of their United States-based R&D investments during the year they were made--encouraging American innovation and improving our competitive position versus China and the rest of the world.
The provision delays the date when taxpayers must begin deducting their research or experimental costs over five- and 15-year periods until tax year 2026.
Interest deductibility:
Provides flexibility for businesses forced to borrow at higher interest rates to meet their payroll obligations and expand their operations.
Starting in 2022, employers faced a more restrictive limit on the amount of business interest that they can deduct each year. Instead of using "earnings before interest, taxes, depreciation and amortization," companies can deduct interest expenses only up to 30% of their "earnings before interest and taxes" currently.
100% expensing:
Restores full and immediate expensing for investments in machines, equipment and vehicles.
Currently, businesses can only deduct 80% of the cost of equipment, machinery and vehicles, with the rest of the deduction claimed over the life of each asset.
Expand small business expensing cap:
Increases the amount of investment that a small business can immediately write off to $1.29 million, a $290,000 increase above the current $1 million cap.
Allows a taxpayer to expense the cost of qualifying property rather than recover such costs through tax depreciation deductions, subject to limitation. Qualifying property is defined as tangible personal property, off-the-shelf computer software and qualified real property that is purchased for use in the active conduct of a trade or business.
Cut red tape for small businesses:
Adjusts the reporting threshold for businesses that use subcontract labor from $600 to $1,000 and indexes it for inflation, making the first update to the threshold since the '50s.
The Tax Relief for American Families and Workers Act is the product of bipartisan negotiations by House Ways and Means Committee Chair Jason Smith (R-MO) and Senate Finance Committee Chair Ron Wyden (D-OR). SEMA continues to advocate for legislative measures that benefit our 7,000 member companies that make up the automotive specialty-equipment industry, which supports over 1.3 million jobs across the United States and contributes more than $336 billion to the American economy each year.
For more information, contact Tiffany Cipoletti, SEMA's manager of federal government affairs, at tiffanyc@sema.org.
Skip Barber Racing School Opens New Corporate Headquarters
The Skip Barber Racing School has opened a new facility at VIRginia International Raceway (VIR) in Alton, Virginia, that will serve as the company's corporate headquarters.
Designed to house all Skip Barber entities, the headquarters features a workshop to support the racing school's fleet of vehicles, as well as a fabrication shop and in-house dynamometer. Additionally, the facility was built with new classrooms, a driver-development center, simulators and a gym.
NASCAR officially launched the NASCAR Regional brand and platform, which encompasses the touring and weekly series of NASCAR, including the ARCA Menards Series, ARCA Menards Series East, ARCA Menards Series West, NASCAR Whelen Modified Tour and the Advance Auto Parts Weekly Series.
Formerly NASCAR Roots, the NASCAR Regional brand and platform will better position the sport to grow awareness around those series, the sanctioning body said. In addition, the rebrand ushers in a more organized and recognizable platform that provides concise sightlines of a 'ladder system' from beginning to end.
Crisp Motorsports Park, an asphalt oval track located in Cordele, Georgia, has been renamed Cordele Motor Speedway by its new owners, Greg and Lori Noland. Additional planned changes include a new RV park, restaurant, road course for Legend cars and karts, and more.
The new owners have also appointed Ricky Brooks as the track's new general manager. Brooks is also a managing partner of the SRL National Super Late Model Tour and owner of the SRL Sportsman Series.
The International Motor Sports Association has announced its second class of inductees for the IMSA Hall of Fame. The Class of 2024 includes a lineup of both competitors and vehicles.
A nominating committee of past and present IMSA executives and media members selects the inductees. The Class of 2024 will be honored at the WeatherTech Night of Champions on October 13.
The IMSA Hall of Fame Class of 2024 includes the following:
NASCAR Honors Diversity and Inclusion Advocates, Announces Ally Financial as Partner
NASCAR has announced 10 trailblazers and inclusion advocates as part of the 16th annual NASCAR Drive for Diversity Awards. Among the honorees are crew members, league partners and a public school system--all of which are making a real difference in the sport. And new this year, Ally Financial--the nation's largest digital-only bank and Official Consumer Bank of NASCAR--will be the ceremony's first-ever presenting partner.
Ally, widely known for its commitment to inclusivity on and off the track, entered racing in 2019 as a full-season sponsor of the Hendrick Motorsports No. 48 Team and expanded its presence by becoming an official NASCAR partner in 2023. Ally has since initiated a series of initiatives designed to elevate the contributions of diverse members of the racing community.
The 2024 NASCAR Drive for Diversity Awards recipients are as follows:
Crew Member: Mike Metcalf
Developmental Series Driver: Zach Herrin
Sam Belnavis Industry Ambassador: Jefferson Hodges, Team Penske
Institution: Chicago Public Schools
National Series Driver: Tyler Reddick, 23XI Racing
Outstanding Intern: Chandler Love, University of Miami
SEMA News sources recently captured images of the forthcoming BMW iX3 SUV, one the first of the models built on the manufacturer's "Neue Klasse" (New Class), a new platform designed for electric vehicles.
The Neue Klasse lineup will kick off with the BMW iX3 SUV and the BMW i3 sedan, targeting BMW's core market segments. BMW plans to roll out at least six EV models based on the platform within the first two years of production, with the next-generation BMW iX3 slated for release in late 2025.
Spotted testing on frozen lakes in northern Sweden, the design of the upcoming iX3 stays true to BMW's current aesthetic while incorporating elements of the Neue Klasse design language, particularly evident in the front grille and overall proportions, according to insiders.
Underpinning the vehicle is BMW's eDrive technology, featuring round cells similar to Tesla's latest 4680 cells. These taller cells offer improved energy density, faster charging and reduced production costs compared to BMW's current EV architecture, according to experts. With the switch to these advanced cells, the iX3 is expected to deliver a range of more than 375 miles.
Production of the Neue Klasse models will take place at multiple factories worldwide, including facilities in the United States, Hungary and China.
Once the Exclusive Training Tools of Motorsports Pros, Racing Simulators Are Increasingly Fueling Enthusiast Passions
By Bradley Iger
Once dismissed as mere child’s play, simulators have been an integral part of driver development in top-tier racing series like NASCAR and Formula 1
(F1) for a number of years now. While the systems used at this level of motorsports are often highly customized, multi-million-
dollar setups, the simulation technology that’s now available to the general public is reaching a degree of sophistication that isn’t far behind.
“It’s a lot like the trickle-down effect of F1 race car technology into the production cars that will be on the road a few years down the line,” says Nikolas Dubois of Advanced SimRacing in Anjou, Quebec, Canada. “Use of simulators by racing teams really started to ramp up 15 years ago or so, and now we’re seeing a lot of the technology that they were using at that level being integrated into the gear that people are using in their simulators at home.”
And as Steve Paladino of Podium 1 Racing in Franklin, Tennessee, points out, the combination of increasing sophistication and greater accessibility has yielded a compelling training tool for competitors and driving enthusiasts alike. “People often still write off this technology as just a video game. But what they’re missing is that, at this point, the level of accuracy is part of what makes these simulators fun and immersive. At the end of the day, you have to keep in mind that pro drivers wouldn’t use this stuff if it was garbage. And meanwhile the cost of entry continues to go down, while the quality continues to go up.”
Going Down the Rabbit Hole
Although simulation rigs are more advanced than ever before, there’s still a sizable gap—in terms of both fidelity and cost—between the systems that are commonly used for driver training and the bespoke setups that are created by auto manufacturers and teams in top-tier racing series like F1.
“One of the programs that’s considered a standard in the industry is rFactor,” says Dubois. “There’s a version of this that you can use at home, but top-tier teams and automakers typically use rFactor Pro for engineering development. The Pro version is a very different approach; it’s not what you’d call user-friendly and you have to have engineers to work on the models. Just creating one custom car model in rFactor Pro can cost upwards of a quarter of $1 million. The benefit of that is it takes a huge amount of data into account, so you get a greater level of accuracy from it.” And at this level, the expense of model development is just a fraction of the overall cost involved.
The use of simulators by racing teams has ramped up significantly over the past decade or so, and a lot of the immersive technology is now making its way into the home.
“These are seven-figure setups,” says Robbie Montinola of SRO Motorsports in Austin, Texas. “For the most part, these rigs are built into ‘simulation rooms.’ Think of a room that’s about a 1,000 sq. ft. or so, where they’ve built a very realistic, life-sized version of the race car with the same ergonomics as the car they’re campaigning. So, if it’s a F1 car, it could essentially be an F1 tub with large, curved screens that kind of emulate a 360-degree field of view, and they may be using proprietary simulation
software. They also usually have rooms that are connected to those simulator rooms, where engineers and other support staff are monitoring information and communicating with the driver. Very much a NASA-style experience.”
But for a fraction of that cost, enthusiasts and grassroots competitors can now put together comprehensive home simulator rigs to sharpen their skills, familiarize themselves with course configurations, and experiment with different techniques and car setups.
“I think this shift for software developers got started with the NASCAR computer game that was released back in 2003,” notes Cam Murphy of SimGear Motion Simulators in Schaumburg, Illinois. “Before that game, the majority of what was out there seemed to be mainly focused on entertainment rather than realism, from a physics and driving technique standpoint. That game kind of set a new tone for the at-home user in terms of what was possible, and what could be a relevant training tool for real driving. And more recently, the developers behind racing simulators like iRacing, rFactor and Asseto Corsa have really stepped things up. So much of improving on-track performance is about preparation and fine-tuning things through repetition, and that’s exactly what this allows you to do.”
Racing simulators are proving crowd pleasers at automotive gatherings like the annual SEMA Show in Las Vegas, with multiple manufacturers showcasing units of varying levels of sophistication.
Many high-end prosumer setups use direct-drive steering wheels, which create realistic feedback from the tires and suspension using internal magnets rather than a traditional gear set. The wheels’ quick-release system also functions much like the ones used in actual race cars, allowing drivers to swap out steering wheels to more closely replicate the vibe of the race car being recreated in the simulator. Multi-display setups are also common, which allow for a greater degree of peripheral vision, while high-end pedal sets can now emulate the brake system feedback that you’d experience in a real race car. Expired racing seats are often used to establish the proper driver positioning in the simulator, too, and some systems have integrated actuators that can shift the entire rig several inches in any direction to replicate the sensations of squat, brake dive and roll, as well as weight-transfer and road-surface variations.
Although the level of realism that this hardware can create is impressive, it can also be costly; an at-home simulator setup that’s put together with a no-expense-spared approach can easily venture into the $50,000 range. But Murphy is quick to point out that many of those advanced features aren’t necessarily required in order to create a useful system, as the software still does a lot of the heavy lifting.
“iRacing is arguably the standard for consumer-level simulators today, and it continues to get better and better. One really important advancement that has become commonplace now is that they started laser-scanning race tracks, and those scans find every nuance in elevation change, and every nook and cranny in the road surface, and that’s translated into the simulation. And, of course, there’s also been a major development effort to accurately replicate real-world physics. That takes into account everything from the weight, weight distribution, and the aerodynamics of the car to the chassis stiffness, suspension setup, tire compounds and pressures, and track conditions.”
Tire modeling has also become an area of intense focus for many software developers as of late. “As an example, with our official racing simulator, Assetto Corsa Competizione, the developers work closely with both the auto manufacturers as well as Pirelli,” Montinola says. “When we change a tire compound in real life, the simulation is updated with new data from Pirelli to reflect that change in the latest tire model. So the tire model is constantly evolving alongside what is happening in real life.”
And as simulator physics continues to move toward parity with reality, telemetry data is becoming an increasingly complementary training tool.
“Virtual Racing School software allows you to record your iRacing telemetry, and within seconds of completing a race, you can go to their site and compare your telemetry data to their pro drivers,” Paladino explains. “So you can immediately see where you’ve done well and where you can find improvement, corner by corner, tenth by tenth.”
Translating Virtual Seat Time, Real-World Results
The headline benefits of using simulators for driver training are fairly straightforward—virtually unlimited track time, minimal costs after the initial investment, and the opportunity to drive tracks you haven’t physically been to yet. But there are also other advantages of simulators that may not be as immediately obvious.
“The reset button is a big one,” Murphy says with a laugh. “But in all seriousness, that gives you the ability to get on a track and go flat-out without risking the expense of wrecking a race car. You can do hours and hours of track time at that pace and not burn an ounce of fuel, go through a single consumable part, or bend a single fender. It not only allows you to get a general idea of where the limits are, it also provides the visual reference points to keep a track configuration fresh in your mind, so when you’re out on track in real life, you can get into that rhythm quicker.”
And the benefits become obvious when drivers who’ve spent time on a simulator then hop behind the wheel of their real vehicles and put that training to work. “When a driver has the opportunity to focus as much time and effort as they want on certain areas where their technique can improve, or where they are leaving time on the table at a certain corner, those efforts definitely become evident when they take what they’ve learned out to the track for real,” says Dubois. “Every time we get a chance to help a client on the simulator, they’re immediately faster in their real car on the next weekend that they’re at the track. People in the paddock will often ask these folks what they did to progress so quickly because the improvements are so noticeable.”
Although racing simulators have come a long way in recent years, it’s important to note that technological limitations remain today. While haptic systems like those made by D-Box can replicate variations in road surfaces and shifts in weight balance, simulators cannot recreate the sustained G-forces created by long, sweeping corners or high-speed braking zones. It may be easy to shrug this off as simply a compromise in the level of immersion that’s available today but, says Montinola, the implications go deeper than entertainment value.
“The overall feel is still a bit different; no matter how good you are in a real car, people tend to be a bit slower in a simulator. And most real race car drivers tend to be slower than the folks who are purely focused on simulator racing. For racers,
I think there’s a degree of disconnection that we still face with simulation technology without those real-world forces communicating information about things like the coefficient of friction. You may know where those limits are in the car, but it’s harder to pinpoint them in the simulator, outside of just looking at the data.”
SEMA Chairman of the Board Kyle Fickler (left) recently challenged his daughter Danika Fickler, an NHRA Division 5 champion, to a friendly simulator competition at the 2023 SEMA Show Industry Awards Banquet.
Still, as this technology becomes increasingly accessible, simulator training is quickly moving beyond the realm of novelty and becoming an obligatory component of teams’ racing programs.
“Leading into each of our race weekends, you’ll see that a large number of our drivers are on social media talking about how they’re training on the simulators,” Montinola adds. “It’s a part of their process now. Practice session track time is limited on race weekends, so they want to get as much training in on the simulator as they can. That way, when they actually get to the track, they’re just dialing in the race car and then they’re ready to
go qualify.”
And the proliferation of simulator technology is just getting started, Paladino says.
“Simulator racing and training has been huge in Europe for a long time, but America is just now waking up to it. Drive to Survive has brought more visibility to it, and the pandemic created a new level of demand for ways for drivers to train at home. And as a result, I think one of the big things we’re going to see is that it’s going to change some of the entry points into motorsports. I think we’re going to see more and more kids getting their start in simulators who end up being very competitive in the real world. And I think it’s going to help lower the barrier for talented drivers that might not have the opportunity otherwise.”
Dubois says that as the technology becomes more accessible while also becoming more advanced in terms of accuracy and depth, its use as training tool by may eventually become ubiquitous.
“Simulation has come a long way in recent years, but it’s still in its infancy right now, and I think it’s going to be much more mainstream in the near future. Eventually it’s going to be almost mandatory to have a simulator at home for anyone who drives competitively. And that’s because, if you don’t, you’re never going to be as prepared as someone who can train for hours and hours a day if they want to. It’s all about practice.”
Yokohama Tire Corporation (YTC), the Japanese tire manufacturer with American operations based in Santa Ana, California, has promoted EVP of Sales and Support Stan Chandgie to COO, effective April 1.
For more information, visit 
By Ashley Reyes
By the SEMA Washington, D.C., office
New Ownership Renames Crisp Motorsports Park
