By SEMA News Editors

SEMA and MEMA Aftermarket Suppliers joined forces to host leaders from the private sector for a symposium to address the growing challenges associated with advanced driver assistance systems (ADAS) calibrations. A renewed federal regulatory focus on mobility issues and vehicle safety and rapid advancements in vehicle technology are moving the aftermarket industry to enhance its ability to service vehicles. The event resulted in a unified voice for automotive aftermarket service, parts, tools and equipment providers.

Held at the SEMA Garage in Plymouth, Michigan, leading voices from across the automotive industry addressed one of the most pressing and complex challenges facing aftermarket repair and customization professionals: creating a clear, industry-wide roadmap to ensure ADAS functions safely and reliably in every vehicle, whether a vehicle is factory-original or modified in the aftermarket.

"SEMA and the aftermarket are traditionally known for performance and style, but our legacy of safety innovation runs just as deep. What starts in the aftermarket often shapes the broader industry. With the rapid adoption of ADAS technology, we have a unique opportunity to lead again--helping define a safer, more adaptive and more personalized driving experience. The ADAS Symposium brought together innovators, experts and stakeholders from across the industry to chart a path forward. It's not just about reacting to change--it's about taking a leadership role in building a future where advanced safety and aftermarket innovation go hand in hand," said Jim Moore, SEMA vice president of OEM and product development.

From standardizing procedures to advancing education, training, advocacy and exploring new business models, the event sparked vital conversations shaping the future of safe, tech-driven mobility.

New Technology Creates Unique Challenges

Modern automobile safety systems have moved beyond air bags, seatbelts and rearview mirrors. They also account for a new wave of technology known as ADAS. These systems drive features such as automatic emergency braking (AEB), forward collision warning (FCW), lane departure warning (LDW), blind sport warning (BSW), adaptive cruise control (ACC) and others. ADAS features are controlled by a vast array of sensors, cameras, radar and lidar systems.

Evolving Regulations Change the Landscape

The U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) finalized a new Federal Motor Vehicle Safety Standard in 2024 that will make AEB, including pedestrian AEB, standard on all passenger cars and light trucks by September 2029. This safety standard is expected to reduce rear-end and pedestrian crashes. NHTSA's regulation mandates that all cars be able to stop and avoid contact with a vehicle in front of them up to 62 miles per hour. The regulation also requires systems to detect pedestrians in both daylight and darkness, which presents a challenge to OEMs, Tier-1 suppliers and to those who modify vehicles. Modifiers seek access to system information to ensure vehicles are safely modified.

The standard also requires that the system apply brakes automatically at speeds up to 90 mph when a collision with a lead vehicle is imminent, and up to 45 mph when a pedestrian is detected. For grassroots racers, many of whom use street-legal vehicles in competition at the local racetrack, this presents a challenge if they are unable to temporarily disable AEB and PAEB systems.

Image courtesy of Shutterstock

By SEMA News Editors

SEMA and MEMA Aftermarket Suppliers joined forces to host leaders from the private sector for a symposium to address the growing challenges associated with advanced driver assistance systems (ADAS) calibrations. A renewed federal regulatory focus on mobility issues and vehicle safety and rapid advancements in vehicle technology are moving the aftermarket industry to enhance its ability to service vehicles. The event resulted in a unified voice for automotive aftermarket service, parts, tools and equipment providers.

Held at the SEMA Garage in Plymouth, Michigan, leading voices from across the automotive industry addressed one of the most pressing and complex challenges facing aftermarket repair and customization professionals: creating a clear, industry-wide roadmap to ensure ADAS functions safely and reliably in every vehicle, whether a vehicle is factory-original or modified in the aftermarket.

"SEMA and the aftermarket are traditionally known for performance and style, but our legacy of safety innovation runs just as deep. What starts in the aftermarket often shapes the broader industry. With the rapid adoption of ADAS technology, we have a unique opportunity to lead again--helping define a safer, more adaptive and more personalized driving experience. The ADAS Symposium brought together innovators, experts and stakeholders from across the industry to chart a path forward. It's not just about reacting to change--it's about taking a leadership role in building a future where advanced safety and aftermarket innovation go hand in hand," said Jim Moore, SEMA vice president of OEM and product development.

From standardizing procedures to advancing education, training, advocacy and exploring new business models, the event sparked vital conversations shaping the future of safe, tech-driven mobility.

New Technology Creates Unique Challenges

Modern automobile safety systems have moved beyond air bags, seatbelts and rearview mirrors. They also account for a new wave of technology known as ADAS. These systems drive features such as automatic emergency braking (AEB), forward collision warning (FCW), lane departure warning (LDW), blind sport warning (BSW), adaptive cruise control (ACC) and others. ADAS features are controlled by a vast array of sensors, cameras, radar and lidar systems.

Evolving Regulations Change the Landscape

The U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) finalized a new Federal Motor Vehicle Safety Standard in 2024 that will make AEB, including pedestrian AEB, standard on all passenger cars and light trucks by September 2029. This safety standard is expected to reduce rear-end and pedestrian crashes. NHTSA's regulation mandates that all cars be able to stop and avoid contact with a vehicle in front of them up to 62 miles per hour. The regulation also requires systems to detect pedestrians in both daylight and darkness, which presents a challenge to OEMs, Tier-1 suppliers and to those who modify vehicles. Modifiers seek access to system information to ensure vehicles are safely modified.

The standard also requires that the system apply brakes automatically at speeds up to 90 mph when a collision with a lead vehicle is imminent, and up to 45 mph when a pedestrian is detected. For grassroots racers, many of whom use street-legal vehicles in competition at the local racetrack, this presents a challenge if they are unable to temporarily disable AEB and PAEB systems.

Image courtesy of Shutterstock

From the SEMA Washington, D.C., office

Eleven states have tethered themselves to California's plan to ban internal-combustion-engine vehicles by 2035. Now, another has shown discomfort with the plan to force electric-vehicle (EV) mandates on 40% of the nation's population. 

In a clear signal of growing resistance to California's aggressive emissions mandates, Vermont Governor Phil Scott on May 13 issued an executive order pausing the state's adoption of the Advanced Clean Cars II (ACC II) rule. The regulation would have required 35% of all new light-duty vehicle sales to be electric by 2026, increasing to 100% by 2035--effectively banning the sale of new gas-powered cars. 

Scott's executive order cites Vermont's inadequate EV-charging infrastructure and concerns over the readiness of electric heavy-duty vehicles. He emphasized the need for a balanced, locally grounded approach that maintains consumer choice without rushing into mandates that the state is not equipped to support. SEMA, along with automakers and other industry groups, has echoed these concerns and warned about disruptions and constrained markets if the ACC II policy is implemented as planned. 

The move follows similar actions by the governors of Maryland and Delaware, signaling a shift in states' feelings on California's one-size-fits-all policy model.  

SEMA continues to advocate for technology-neutral government policies that support small businesses, protect consumer freedom and foster innovation across all fuel and powertrain types. While Vermont's pause offers breathing room, SEMA maintains that lasting policy change requires ending EV mandates altogether. 

Take Action 

As more states reconsider these mandates, Vermont's decision could mark a turning point in how clean transportation goals are pursued at the federal level by favoring pragmatism over policy mimicry. We ask all enthusiasts, small businesses and defenders of vehicle consumer choice to write their lawmakers and tell them the focus needs to be grounded in local realities and the people they serve. 

For more information, contact Tierra Hubbard, SEMA's senior manager for state government affairs, at tierrah@sema.org. 

Image courtesy of Shutterstock

From the SEMA Washington, D.C., office

Eleven states have tethered themselves to California's plan to ban internal-combustion-engine vehicles by 2035. Now, another has shown discomfort with the plan to force electric-vehicle (EV) mandates on 40% of the nation's population. 

In a clear signal of growing resistance to California's aggressive emissions mandates, Vermont Governor Phil Scott on May 13 issued an executive order pausing the state's adoption of the Advanced Clean Cars II (ACC II) rule. The regulation would have required 35% of all new light-duty vehicle sales to be electric by 2026, increasing to 100% by 2035--effectively banning the sale of new gas-powered cars. 

Scott's executive order cites Vermont's inadequate EV-charging infrastructure and concerns over the readiness of electric heavy-duty vehicles. He emphasized the need for a balanced, locally grounded approach that maintains consumer choice without rushing into mandates that the state is not equipped to support. SEMA, along with automakers and other industry groups, has echoed these concerns and warned about disruptions and constrained markets if the ACC II policy is implemented as planned. 

The move follows similar actions by the governors of Maryland and Delaware, signaling a shift in states' feelings on California's one-size-fits-all policy model.  

SEMA continues to advocate for technology-neutral government policies that support small businesses, protect consumer freedom and foster innovation across all fuel and powertrain types. While Vermont's pause offers breathing room, SEMA maintains that lasting policy change requires ending EV mandates altogether. 

Take Action 

As more states reconsider these mandates, Vermont's decision could mark a turning point in how clean transportation goals are pursued at the federal level by favoring pragmatism over policy mimicry. We ask all enthusiasts, small businesses and defenders of vehicle consumer choice to write their lawmakers and tell them the focus needs to be grounded in local realities and the people they serve. 

For more information, contact Tierra Hubbard, SEMA's senior manager for state government affairs, at tierrah@sema.org. 

Image courtesy of Shutterstock

By SEMA News Editors

Registration is open for the SEMA Show Exhibitor Summit, the annual program for exhibitors to learn how to maximize their Show experience, returns to Las Vegas in 2025 with new dates: Wednesday, June 25, Thursday, June 26, and Friday, June 27 (travel date).

Register and view the 2025 SEMA Show Exhibitor Summit agenda and more details at semashow.com/exhibitor-summit.

For those that have already secured their SEMA Show booth, the Exhibitor Summit, which will take place at the Las Vegas Convention Center (LVCC) South Hall Skybridge, will lead exhibitors through the art of the exhibit, step-by-step, to maximize their SEMA Show experience at the LVCC later this year, November 4-7.

"Exhibiting at the SEMA Show is an art form with proven best practices and techniques that exhibitors can utilize to maximize their ROI. At the Exhibitor Summit across two days, you and your team will be armed with practical and proven strategies for lead generation, media engagement, booth layout, debuting products and cost-saving opportunities," said Andy Tompkins, SEMA trade show director. "Just make it to Vegas, and we've got your SEMA Show planning covered. But hurry, space is limited, so register and secure your spot today!"

As the SEMA Show continues to evolve, the Summit provides exhibitors with effective lead generation and sales-building programs as well as the latest information on how to build brand visibility, media engagement and marketing reach.

To support this mission, prominent content creators and media members will share first-hand insights on how they approach covering the SEMA Show, revealing to exhibitors how they can maximize their booth's impact on the media. In addition, organizers will also provide tips on launching new products, free and low-cost sponsorship opportunities, and everything exhibitors need to know to save time and money at the SEMA Show. Those seeking booth design and layout direction will not be disappointed, as the SEMA Show team will also share ways to create the best possible booth presentation that aligns with a brand's specific goals and needs.

Longtime exhibitors may notice an earlier Exhibitor Summit date this year. This change was designed to bring more impact to the event, as it will provide exhibitors with more time to put event takeaways into an actionable exhibit plan.

Register to join the SEMA Show team in Vegas this June, and we'll handle the rest. Exhibitors enjoy complimentary registration, a two-night hotel stay (for up to two representatives from each exhibiting company), and select meals courtesy of SEMA.

View the agenda and register for the 2025 SEMA Show Exhibitor Summit at semashow.com/exhibitor-summit.

Haven't signed up to exhibit at the 2025 SEMA Show yet? There is still time to secure your spot on the SEMA Show floor. Get ready to power your sales and marketing yearlong with a booth at the SEMA Show here.

Questions? Visit semashow.com/exhibitor or view key SEMA Show contacts here.

Attendee registration is now open for the 2025 SEMA Show here. Questions? Call 909-396-0289 or email sales@sema.org.

By SEMA News Editors

Indianapolis Motor Speedway Grandstands Sold Out for Indy 500

The Indianapolis Motor Speedway (IMS) has announced that all reserved seats, including those in the grandstands and suites, are officially sold out for the 109th Indianapolis 500 on Sunday, May 25, track officials announced.

According to INDYCAR and IMS president J. Douglas Boles, the facility has more than 230,000 permanent seats.

"As promised, the very best fans in sports have delivered in fitting fashion for the stars of the NTT INDYCAR SERIES, and every last reserved seat ticket has been sold," Boles said. "Approximately 350,000 people will experience the ultimate spectacle that is the Indy 500 in person as everyone turns their focus to the 'Racing Capital of the World' on Sunday."

Although reserved seats are no longer available, race day general admission tickets for the IMS infield are still available through race day, and the official IMS Resale Marketplace will be open through Wednesday, May 21, at 11:59 p.m. ET.

The sellout of reserved seats also means the track has lifted the local broadcast delay.

For more information, visit ims.com.

NASCAR Announces NASCAR Hall of Fame Class of 2026, Landmark Award

NASCAR has announced the NASCAR Hall of Fame Class of 2026 and winner of the Landmark Award for Outstanding Contributions to NASCAR. The three-person class includes Kurt Busch, Harry Gant and Ray Hendrick. Humpy Wheeler was named the Landmark Award winner.

Members of the NASCAR Hall of Fame Voting Panel met today in an in-person closed session at the Charlotte Convention Center to debate and vote upon the 15 nominees for the induction class of 2026 and the five nominees for the Landmark Award.

The Class of 2026 was determined by votes cast by the Voting Panel, including representatives from NASCAR, the NASCAR Hall of Fame, track owners from major facilities and historic short tracks, media members, manufacturer representatives, competitors (drivers, owners, crew chiefs), recognized industry leaders, a nationwide fan vote conducted through NASCAR.com and the reigning NASCAR Cup Series champion (Joey Logano). In all, 49 votes were cast. 

Busch and Gant both received 61% of the Modern Era ballot votes. Jeff Burton finished third, followed by Harry Hyde and Randy Dorton. Ray Hendrick received 31% of the Pioneer ballot votes. Bob Welborn finished second.

The two Modern Era inductees came from a group of 10 nominees that included: Greg Biffle, Neil Bonnett, Tim Brewer, Jeff Burton, Kurt Busch, Randy Dorton, Harry Gant, Harry Hyde, Randy LaJoie and Jack Sprague.

Nominees for the Pioneer Ballot included: Jake Elder, Ray Hendrick, Banjo Matthews, Larry Phillips and Ralph Moody.

Nominees for the Landmark Award included Alvin Hawkins, Lesa France Kennedy, Dr. Joseph Mattioli, Les Richter and Humpy Wheeler.

Ten nominees appeared on the Modern Era ballot, which was selected by the traditional Nominating Committee. The same committee selected the five Landmark Award nominees. The Pioneer ballot, which included five nominees whose careers began in 1966 or earlier, was selected by the Honors Committee.

The Class of 2026 Induction Ceremony is set for Friday, January 23, 2026, at the NASCAR Hall of Fame and Charlotte Convention Center in Charlotte, North Carolina.

For more information, visit nascar.com.

Holley Performance Brands to Expand Ford Fest with New Truck, Off-Road Experiences

Holley Performance Brands has announced the expansion of its annual Ford Fest from a Mustang-centric event into a full-throttle celebration of all things Ford--with expanded truck and off-road experiences that tap into the surging growth of enthusiasts for Bronco and F-150 platforms.

The 7th annual Ford Fest is an action-packed weekend of drag racing, off-road adventures and high-energy motorsports competitions. As the grand finale in Holley’s nationwide series of flagship events, the highly anticipated festival will take place from September 26-27, 2025, at Beech Bend Raceway Park in Holley’s hometown of Bowling Green, Kentucky.

The announcement of the expansion comes after news that Holley Performance Brands would take full ownership of Ford Fest, after several years of hosting the event in partnership with the NMRA World Finals.

“Modern truck and off-road event experiences have become some of our most popular, so we’re pushing the limits this year with new off-road Bronco challenges and bigger truck competitions. If you’re passionate about Ford performance, this is the ultimate weekend to experience it firsthand,” said Matthew Stevenson, president and CEO of Holley Performance Brands.

Ford Fest 2025 will introduce an array of new experiences for the truck and off-road enthusiast audience, including off-road skill training, obstacle courses and expert-led sessions on off-road driving and vehicle recovery for Bronco owners. Additionally, an all-new drag racing class called Truck Warz will provide even more competitive excitement for truck enthusiasts.

Attendees can also explore a wide range of product offerings tailored specifically for Ford performance and customization.

For more information, visit the Holley Performance announcement here or holley.com/event.

By Dave Cruikshank

From Old Fords and Tri-Five Chevys to modern OEM offerings, here's what's reinvigorating an ever-evolving segment.

It's hard to believe the 2020s are half over. It's already mid-decade, and we've seen everything from a global pandemic, supply-chain meltdowns and the lagging but progressing electrification of the auto industry. Things have calmed down a bit, but the automotive industry is poised to experience a transformation unlike anything it's encountered in its more than 100-year history.

Perhaps the biggest challenge will be handing off the hot-rodding torch to a new generation of fans and producing enough skilled techs to fill the tremendous demand needed by the modern OEM and aftermarket industries. Many old-school car enthusiasts have slowly been fading away. Although senior guys still are a key demographic for the hot-rodding industry, anyone that has been to an old car show recently will know what we're talking about.

Nevertheless, the aftermarket has weathered many storms in its almost 80-year history and has the resiliency to withstand this latest round of challenges. In the morning light of 2025, we think the hot-rod business will emerge stronger and more diversified than ever.

HOT-RODDING HISTORY

Let's briefly look back to see how far we've come. Gls coming home from WWII-scoured junkyards and army surplus hangars for drop tanks and throwaway parts to cobble together a fast, cheap jalopy. Thousands of kids across the country invented the DIY movement and created the legendary hot-rod culture on the fly.

While America's "Arsenal of Democracy" was busy retooling for civilian auto production after the war, the specialty-equipment industry was still just a gleam in Vic Edelbrock's eye. By the end of the '60s, the automotive aftermarket took root and grew at an astonishing rate.

Today, "U.S. consumers spent more than $52 billion accessorizing and modifying their vehicles in 2024, and the industry is trending up," according to the "2024 SEMA Market Report."

This builds on the industry growth trends of 2023, as the report explains: "Some leveling of sales growth was to be expected in 2023 and falls close to our previous estimate for the year. Moving forward, we expect the industry to return toward a slightly higher growth rate."

"Companies are seeing most of the larger-scale disruptions from COVID beginning to dissipate, however, some [ongoing] supply challenges, inflation, and economic uncertainty continue to be a cause for concern. Even with some question marks dotted across the country, most recession talk has quelled down, and consumers continue to have jobs and spend money." Additionally, now that the 2024 presidential election is behind us, the industry looks ahead with guarded optimism and an outlook to maintain or grow sales.

HOT-RODDING TODAY

What is hot-rodding today? Old Fords, Tri-Five Chevys, pony cars and muscle machines are still in demand, but there is less demarcation now. Trucks are a hot commodity as they escaped the frontwheel-drive revolution back at the turn of the century. Millions of them were built, and a good chunk of them are still in service. All Big Three trucks can accept a modern V8 upgrade and that makes them a shoo-in for modification.

Other cars like GM G-bodies, and MTV-era Mustangs and Camaros, are finding new legions of fans. Let's not forget modern Detroit offerings with a factory V8 either. Chargers, 300s, Challengers, Mustangs and LS-/LT-powered Camaro/Corvette/Cadillacs are still red hot as well-especially since the Camaro and the Mopar triplets have gone to the great boneyard in the sky. Up-and-comers are Japanese and domestic mini trucks, '70s cars, JDM cars, and a resurgence of old-school hot-rod imports.

Although we'll stick with the term hot rodding, it now encapsulates many body styles, eras and national origins. For much of the aftermarket industry, it ultimately doesn't matter what platform is all the rage, as car enthusiasts still need maintenance, collision repair, wheels, floor mats, tint, paint and wraps. We spoke with key builders, manufacturers and tastemakers from around the country to put our "finger on the pulse" of the 2025 hot-rod industry. Let's dive in and look at several sectors that are key indicators of what's hot in 2025 and how SEMA members can leverage this for their company's success.

BUILDERS

The sky is the limit with modern builders. Unlike the custom car builders of yesterday, today's shops are essentially the final assembly of top-notch subsystems from the finest manufacturers in the world. We all know the drill. Start with an Art Morrison or Roadster Shop chassis, add Wilwood or Baer Brakes, Vintage Air and Dakota Digital gauges. Add custom wheels and big rubber and then drop in a GM, Ford or Mopar crate motor, in many cases packaged with an onboard ECM and transmission. These days, 750-plus hp is fairly ho-hum and 1,000 hp might be the new stepping-off point.

After all that heavy-duty hardware is assembled, the real test of a shop's mettle comes into play. resuscitate stalled builds," says Schulman. "We are seeing a younger customer coming in for a bespoke hot-rod build. They want name-brand gear incorporated into the build with all the amenities of a modern car. The trend of aggregating together topnotch gear is now the de facto standard, but the real differentiation will come from a shop's design chops, paint and finishing skills."

"We do everything but upholstery in-house and we build complete cars, perform repair work and Sean Bell, owner of So Cal Rods and Custom in Temecula, California, reports brisk business reflecting current trends. "We are seeing a decline in builds with a sub-$50k budget and an increase of high-end projects. We've also seen a slowdown with pre-war cars and attribute that to the graying of the hobby. Guys that are in their 50s and 60s want the car they had in high school and that is most likely an '80s-era or newer build. Anyone who attends car shows or bigger events knows that trucks are now the hottest platform in the industry. For So Cal Rod and Custom, business is mostly word of mouth, and we think that's
the best advertising. Taking care of the customer and delivering an exceptional final product is a simple blueprint that works every time."

MANUFACTURING AND MOVING PRODUCT

The obsession with speed is still very much with us and is a critical slice of hot-rodding trends for 2025. The good news is the market for speed equipment, replacement parts and aftermarket accessories is also still humming along, confirms Jeff Grantmeyer, sales manager for Borgeson Universal Co., based out of South Carolina.

"We're real busy right now with big demand for C10, square-body and OBS GM truck parts," Grantmeyer says. "We also are seeing a lot of interest in Fox-body Mustangs, GM G-bodies and old-school Chevy S-10s components. We rely heavily on parts suppliers like Summit, Keystone and Motor State to distribute our products."

Brick-and-mortar auto-parts chains are still a major player even in an era of online sales. In fact, in a recent SEMA survey, local auto-parts retailers were at the top of the list for where people buy parts. Folks hoping to retail more products are wise to utilize box-store distributors in combination with online advertising and content.

Physical-location retailers are in the catbird seat as they can't be replaced if you need a part "right now." That should be the top message for retailers to deliver via advertising, through whatever medium chosen. Even though car shows have a minuscule slice of the retail market, they are good "arrows" to have in a company's quiver for exposure and name recognition.

Grantmeyer continues, "We're seeing demand from younger enthusiasts, which is good because we've got a new pipeline of customers, but these folks are just getting started with their careers and families. Their disposable income needs more years to grow."

Translation? In the quest to keep new blood flowing in the business, keep reaching out to the old-school guys; they have more money.

Bolts, wiring harnesses and steering boxes are shy on glamor, but Grantmeyer says there are ways to compensate for that. "We like to have a fairly wide swath of exposure to the market to tell Borgeson's story and move products. We like to show completed builds and behind-the-scenes photos to add sizzle to our content."

"We employ a combination of our website, social media and advertorial content to keep Borgeson in front of buyers. My one caveat with social is to keep in mind who you're marketing to. Few of our older customers are on Tik Tok, while younger folks may shun longer-form content. Whatever the demographic, YouTube is a tremendous resource to reach customers, by creating content that gets them out of a pinch or provides
how-to instructions."

To read the complete article for free, sign up for a digital subscription to SEMA Magazine on Zinio here.

Once you download the Zinio mobile app or are logged into Zinio on a desktop browser, you will gain immediate access to more than a year's worth of content, including "Hot Rodding in 2025" and more automotive culture-related coverage in the May/June 2025 issue here.

By Ashley Reyes

The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) will host its next Coffee and Conversation on Thursday, June 5, at 9:00 a.m. PDT/12:00 p.m. EDT.

WTSBC's Coffee and Conversation is a monthly online networking event that enables SEMA members to discuss key issues impacting the wheel, tire, suspension and brake markets. The June session will focus on marketing strategies in the automotive aftermarket industry.

The event will begin with attendee introductions, including knowledge they hope to gain from the event. WTSBC will then facilitate a conversation in which members can share insights and advice on marketing best practices for websites, social media and retail stores.

The conversation is geared toward retailers, manufacturers and marketing professionals; however, all SEMA members interested in learning new ways to improve their business are encouraged to attend.

Register here.   

By SEMA News Editors 

SEMA+ is your all-access pass to the world of car and truck culture--built for those that love cars, trucks, racing, off-roading, wrenching and everything in between. Whether you're in the industry or simply live and breathe the lifestyle, SEMA+ connects you to exclusive perks, parts, brands and experiences. 

Now, for the first time ever, SEMA+ members get an exclusive discount on tickets for "SEMA Show Friday - Open to the Public," happening November 7, 2025, in Las Vegas.  

SEMA+ members get $10 off their "SEMA Show Friday - Open to the Public" ticket (limit one per member). 

This one-day, Friday-only event opens the doors of the world's largest automotive aftermarket show to enthusiasts, giving you access to: 

• The legendary SEMA Show floor 
• Curated vehicle builds 
• Outdoor demonstrations 
• Future-shaping trends and innovation 

Join SEMA+ for $40/year ($3.33/month) and get access to: 

• Discounted ticket to "SEMA Show Friday - Open to the Public"
• Exclusive savings on events, gear and brands you love 
• Members-only experiences and insider events throughout the year 
• A growing community of enthusiasts in SEMA's first-ever official car and truck club 

Already a member?  

👉 Login to claim your discount code and secure your ticket. 

Not a member yet? 

Join here to claim your "SEMA Show Friday - Open to the Public" ticket discount and unlock a year of benefits. 

Don't miss out on this epic event and stay tuned for more event announcements coming your way. Whether you work on cars and trucks or just love to ride, SEMA+ is for you. 

By SEMA News Editors
 

Bridgestone Recognized as 2024 Supplier of the Year by General Motors

Bridgestone Corporation was recognized by General Motors (GM) as a 2024 Supplier of the Year, marking the tire maker's 10th consecutive and 23rd overall recognition from the automaker. Bridgestone was awarded this distinction during GM's 33rd annual Supplier of the Year event in Phoenix, Arizona, and was one of 92 companies across 12 countries to earn GM's 2024 Supplier of the Year award out of its network of more than 20,000.

"This recognition is not only a testament to the decades of collaboration between Bridgestone and GM across our global operations, but the work we are doing each and every day to continue strengthening our partnership," said David Colletti, president of consumer original equipment tires, North America, Bridgestone Americas Tire Operations. "Our shared values and commitment to innovation and performance remain the foundation for our ongoing success."

GM's Supplier of the Year awards recognize global suppliers for their execution across key categories like safety, innovation and resilience. A global cross-functional team makes award selections based not only on an organization's performance across 2024, but also their alignment to GM's core values and ambitious goals.

"For more than 30 years, General Motors has recognized the company's top global suppliers at our annual event, spotlighting their innovation and resiliency through even the most challenging circumstances," said Jeff Morrison, global chief procurement officer at GM. "Together, we're helping bring advanced technology and the industry's broadest portfolio of vehicles to market for GM customers."

Bridgestone's Supplier of the Year recognition from GM aligns with the "Bridgestone E8 Commitment," which consists of eight "Bridgestone-like values starting with the letter 'E' (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment)." By developing innovative tire solutions for GM, Bridgestone is delivering on its "Ecology" and "Extension" commitment, the company stated. Learn more at bridgestoneamericas.com and gm.com.

Honda Leaders Honored as Automotive News '100 Leading Women in the North American Auto Industry'

Four Honda leaders have been honored by Automotive News in its 2025 list of the 100 Leading Women in the North American Auto Industry. Roxanna Metz, plant lead of the Indiana Auto Plant (IAP) of Honda Development & Manufacturing of America, LLC (HDMA); Jane Nakagawa, vice president of the R&D Business Unit at American Honda Motor Co., Inc. (AHM); Bobbi Curran, vice president of procurement and manufacturing planning control at Honda of Canada Mfg. (HCM); and Susan Kenny, division manager of purchasing at HCM were selected after a nomination and judging process that attracted hundreds of entries from throughout North America.

Metz leads day-to-day manufacturing operations at IAP in Greensburg, Indiana, one of the most flexible in America, where the facility's 2,600 associates produce the Honda CR-V and Civic Hatchback, including hybrid versions of both models, and a new CR-V TrailSport variant on the highest capacity, single-line Honda plant in the world. Metz started her Honda career in 2008, the year IAP began production with the Honda Civic Sedan.

Nakagawa is based in Torrance, California, where she oversees multiple divisions responsible for the design and development of Honda and Acura products and user experiences, as well as business innovation focused on new products and services, including new mobility solutions like the all-electric Honda Motocompacto e-scooter. Nakagawa joined Honda in 2016.

Curran is based in Alliston, Ontario, Canada, where she oversees the company's manufacturing strategic direction for the Honda Civic Sedan and hybrid, CR-V and CR-V hybrid. Curran started her career with Honda of Canada Mfg. in 1998.

Kenny is based in Alliston, Ontario, Canada, where she oversees direct and indirect procurement activities related to supplier quality, on-time delivery and new-model development for the Honda Civic and CR-V models. Kenny started her Honda career in 1993, and this is her second time earning the 100 Leading Women in the North American Auto Industry honor.

The 100 Leading Women in the North American Auto Industry Award recognizes women who are leaders in the automotive field. Automotive News has published the list of the industry's top female executives every five years since 2000.

Learn more here.

Porsche Marketing VP Recognized Among Auto Industry's Leading Women

Ayesha Coker, vice president of marketing for Porsche Cars North America (PCNA), has been named among the 100 Leading Women in the North American Auto Industry by Automotive News. Coker and her co-honorees are recognized in the May 19 issue of the magazine.

A graduate of the University of Maryland Eastern Shore and the Fashion Institute of Technology, Coker began her career with PCNA in 2010 as an experiential brand event manager, responsible for planning, developing and managing major event marketing programs, including automotive shows and brand events. During her tenure at PCNA, she has held various roles within the marketing department, including manager and senior manager of events and sponsorships and director of experiential marketing. She joined the executive committee at PCNA in January 2022 as the vice president of marketing, making her the first African American and first woman of color to join the leadership team.

"I'm honored to be recognized alongside so many remarkable women who are shaping the future of mobility," says Coker. "This award is not just a reflection of my journey--it's a celebration of the bold ideas, relentless passion, and incredible teams that continue to drive this industry forward."

For more information, visit porsche.com/usa.

Ken Block Signed Photos of the HOONICORN Selling at Auction to Benefit the Block Family, Fund Celebration of Life at Petersen Automotive Museum

Donna Block, older sister of the late Ken Block, is selling two signed, framed photos of the "HOONICORN" to raise funds to attend the "Peoples Champ: The Impact of Ken Block" exhibit at the Petersen Automotive Museum in Los Angeles, California. Proceeds from the sale will additionally fund the family's Celebration of Life for Ken Block at the museum, and a donation to the 43 Institute, an initiative launched after Block's passing to help provide resources for underserved individuals interested in action sports, motorsports and the creative arts.

The framed photos signed by Ken Block will be offered as two separate listings on eBay. The seven-day auction begins on Sunday, May 25, and closes on Sunday, June 1. Each of the framed photos from the set, titled "L.A. HOONICORN," was part of a limited production of 150 prints.

For more information, email Donna Block at dcblock58@gmail.com.

Hyundai Motor Company, Saudi Arabia's Public Investment Fund Break Ground on Automotive Manufacturing Facility

Hyundai Motor Manufacturing Middle East (HMMME), a joint venture between the Saudi Arabia Public Investment Fund (PIF) and Hyundai Motor Company, recently broke ground on a new manufacturing facility to be built in King Abdullah Economic City (KAEC), Saudi Arabia.

PIF owns a 70% stake in HMMME, with Hyundai holding the remaining 30%. The manufacturing plant, Hyundai's first facility in the Middle East, will roll out its first vehicle by the fourth quarter of 2026 and targets an annual production of 50,000 vehicles, the automaker said. This will include both internal-combustion-engine (ICE) and electric vehicles (EV).

For more information, visit hyundai.com.

PHINIA Names Marcus Meteer as Aftermarket Senior Sales Manager—Retail

PHINIA, a provider of fuel systems, electrical systems and other aftermarket solutions, has named Marcus Meteer as its new aftermarket senior sales manager--retail.

In his new role, Meteer will lead the sales and marketing efforts for the company's Delphi-branded aftermarket product lines focusing on its retail customers.

Prior to joining PHINIA, Meteer served as the senior sales manager for retail/powersports/OEM/OES for Hitachi ASTEMO, where he was a national account manager for retail accounts. Prior to Hitachi ASTEMO, Marcus also represented Motorad and Johnson Controls in various retail segment capacities.

For more information, visit phinia.com.

Toyota Reveals All-Electric '26 bZ Woodland

Toyota has revealed a new, rugged addition to its electric-vehicle (EV) lineup with the first-ever '26 bZ Woodland.

Equipped with standard all-wheel drive with X-MODE, the bZ Woodland will have a combined system net output of 375 horsepower with a manufacturer-estimated all-electric driving range of 260 miles. It also offers 8.3-in. of ground clearance, 3,500-lb. towing capacity, and available all-terrain tires.

Visually, the '26 bZ Woodland takes the Toyota hammerhead front end with full-width LEDs and adds wide, black overfenders. It also has a slightly different vehicle profile due to nearly 6-in. of additional length and just under 1-in. of additional height in the rear, giving it more than 30 cubic feet of rear cargo space. Its standard roof rails are also a different feature, giving it even more utility for accessories like luggage or bicycle racks. It is also equipped with bZ Woodland-unique 18-inch aluminum wheels with removable covers, and all-terrain tires are available for drivers who want to take on rough roads.

For more information, visit toyota.com.