By Ashley Reyes
The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) is hosting a virtual Coffee and Conversation on Thursday, May 7, at 9:00 a.m. PT/12 p.m. ET. Members are encouraged to register now to learn about the impact of artificial intelligence (AI) as it relates to the council's industry segments.
WTSBC Coffee and Conversations are virtual networking events where members exchange insights on topics impacting the automotive aftermarket. This session will feature experts Jason Abrahams, founder and CEO of Tire Tutor, and Andrew Gordon, mechanical/computer science engineer, entrepreneur and founder of DealerScience. Together, they will share their experiences with applying AI within the industry and actionable strategies that members can adopt immediately.
Key takeaways include:
- How AI is currently being applied across the wheel, tire, suspension and brake segments.
- How to improve day-to-day efficiency through AI-powered tools and workflows.
- Insight into how AI is influencing workforce development and evolving job roles.
- How to approach AI strategically without overcomplicating adoption.
As AI shifts the way that businesses operate, now is the time to secure your spot and join the conversation.




