By Ashley Reyes

Whether it’s a vroom, a honk or a zoom, the industry is raising awareness and helping children in need by participating in the #MotorSoundChallenge on social media.

Issued by SEMA Cares, the #MotorSound Challenge is an activity involving making the sound of a motor engine with your mouth, recording it and posting the video to your social media account with the hashtag #MotorSoundChallenge. The goal? Promote awareness and encourage friends and colleagues to make a charitable donation to SEMA Cares.

Donations help support the charities that best reflect the values of the automotive specialty equipment industry, including the Austin Hatcher Foundation for pediatric cancer, Childhelp for the prevention and treatment of child abuse, and the Victory Junction camp for children with serious medical conditions and serious illnesses.

Take the challenge by posting your video with the hashtag #MotorSoundChallenge, tag your friends and colleagues encouraging them to do the same, and follow the hashtag to see and hear the industry’s motor sounds!

Support for SEMA Cares is also available through direct donation, or by purchasing a SEMA Cares Build-at-Home Pinewood Derby Car.

By SEMA Washington, D.C., Staff

U.S. Congressional lawmakers are seeking to reach agreement on a $908 billion coronavirus stimulus plan crafted by a bipartisan group of U.S. Senators. Several issues remain unresolved such as whether to include a SEMA-supported temporary federal liability shield against COVID-related lawsuits and funding for state and local governments.

The bill would reopen the Paycheck Protection Program (PPP) to provide loans for businesses with 300 or fewer employees. The loans are forgiven if requirements are met, and amounts spent on business expenses would not be taxable. The bill could also make it easier for businesses to file loan forgiveness applications, especially for loans of $150,000 or less.

The bill would extend $300 weekly federal supplement unemployment insurance for four months and provide relief funds for child care, education, farmers, airlines, the U.S. Postal Service and vaccine development, among other provisions. The proposal does not currently include a second round of direct payments for individuals (adults and children).

Lawmakers will be seeking to reach agreement on the coronavirus relief package during the week of December 14.

For additional information, contact Stuart Gosswein at stuartg@sema.org.

By SEMA Washington, D.C., Staff

U.S. Congressional lawmakers are seeking to reach agreement on a $908 billion coronavirus stimulus plan crafted by a bipartisan group of U.S. Senators. Several issues remain unresolved such as whether to include a SEMA-supported temporary federal liability shield against COVID-related lawsuits and funding for state and local governments.

The bill would reopen the Paycheck Protection Program (PPP) to provide loans for businesses with 300 or fewer employees. The loans are forgiven if requirements are met, and amounts spent on business expenses would not be taxable. The bill could also make it easier for businesses to file loan forgiveness applications, especially for loans of $150,000 or less.

The bill would extend $300 weekly federal supplement unemployment insurance for four months and provide relief funds for child care, education, farmers, airlines, the U.S. Postal Service and vaccine development, among other provisions. The proposal does not currently include a second round of direct payments for individuals (adults and children).

Lawmakers will be seeking to reach agreement on the coronavirus relief package during the week of December 14.

For additional information, contact Stuart Gosswein at stuartg@sema.org.

By SEMA Editors

Platinum status represents SDC manufacturers that have achieved the pinnacle of product data by putting in the extra effort to provide resellers with the most complete data sets available.

Learn more about the SDC at www.semadatacoop.org.

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HushMat’s 1968-1976 Chevrolet Nova Sedan sound deadening and thermal insulation material is designed to make every type of vehicle cool, quiet and comfortable to drive and enjoy!  HushMat is an easy to install, USA Made material that molds, forms and adheres to your vehicle’s surface.

No tools, glues and or special equipment needed to install HushMat. Simply peel  and stick. HushMat has invested thousands of hours over the past 15 years measuring vehicles to create a Year, Make and Model specific portfolio of 365,000 part numbers.

HushMat insulates firewall, floor pan, tunnel, doors, roof and trunk.  HushMat even provides installation templates to show where each piece is placed.

We have taken the guess work out of "how much material do I need."  Visit hushmat.com or call 913-599-2600.

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ZyBar 16 oz Bronze Satin Finish (part no. 10016) high temperature heat dissipation coating is designed to reduce radiant heat, reduce under hood temperatures, offers outstanding corrosion resistance, provides lasting color stability under the most extreme engine conditions and extends the life of your components.

ZyBar is rated to internal temperatures well in excess of 2000 F. ZyBar is a single component, durable polymer coating that far out performs ceramic paints, wraps and heat tapes. ZyBar is spray applied inside and outside the component. ZyBar treats manifolds, headers, turbo housings, exhaust, brakes and intakes.   ZyBar is a thin .001-.0025 film coating that is either oven cured (2 hours @ 450 F) or air cured (120 hours).

Builders, jobbers, dealers and specialty coating operations interested in learning more can call our office 913-599-2600 or Visit www.zycoat.com. 

By Fredy Ramirez

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

MAHLE Motorsport LSX Combo PowerPak Piston Kit

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MAHLE Motorsport introduces its LSX Combo PowerPak Piston Kit for LS engines available as a Dish, Dome or Flat Top. The shelf-stock 20cc forged piston kit is designed with universal-fit valve pockets for LS1/2/5, LS7 or LS3/92 style heads.

Forged from 2618 alloy, the kit features a slipper skirt-style forging and is engineered reliability and performance. The LSX Combo Dome PowerPak does not fit 5.3L, 706 or 862 truck heads. The LSX Combo Flat Top is available also in a 4032 alloy.

888-255-1942  
www.mahlemotorsports.com
PN: Vary

CURT Tailgate Sensor

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CURT has launched the NO-SPLICE, Protective MultiPro / Multi-Flex Tailgate Sensor towing solution for the GMC MultiPro and Chevrolet Multi-Flex tailgates. The sensor is designed to require no wire cutting or splicing on the truck.

Instead, it uses a factory-style wiring harness to plug into OEM sockets. Once installed, it is constructed to prevent the inner tailgate panel from dropping down while a ball mount or other towing accessory is installed in the receiver. It is manufactured to allow for full use of the truck’s cargo and towing capabilities without risking an expensive repair.

877-287-8634
www.curtmfg.com
PN Vary

Polyvance Welding Rods

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Polyvance announces the availability of two welding rods—a black nylon and a 15% glass-reinforced nylon.

The company's hopper/dryer machine dries hydrophilic resins like nylon, which is designed to allow for the extrusion of welding rods with the proper moisture levels for optimum quality. The black rod is constructed to allow for cosmetic restoration of the welded parts without the need for paint.

Glass-reinforced nylons are often used under the hood, with radiator tanks, intercooler tanks, radiator supports, and intake manifolds being common examples.

800-633-3047
www.polyvance.com
PN: Vary

Proform Engine Dress Up Kits

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Proform announces its Mopar Engine Dress Up Kits. The kits come in Black Crinkle and Chrome finishes, for both small-block (LA) and big-block (B/RB) engines.

586-774-2500
www.proformparts.com
PN: Vary

By Fredy Ramirez

SEMA eNews highlights product release information submitted by members of the industry. To include your product, send product information and press releases to editors@sema.org.

Hennessey H10 Forged Alloy Wheels

Hennessey announces the release of its H10 Forged Alloy Wheels Available For ‘20–‘21 C8 Corvette. The wheels are designed to be 22 lbs. lighter than stock.

The front wheels come in at 19 x 8.5 in. and the rear wheels come in at 20 x 11-in. The wheels mount on factory stock Michelin tires and include a Gunmetal Grey finish.

979-885-1300
www.hennesseyperformance.com
PN: Vary
Products video: www.youtube.com/watch?v=d7dl-EGrO-A&feature=youtu.be

Lokar Throttle and Kickdown Cable Mounting Brackets

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Lokar introduces its new Throttle and Kickdown Cable Mounting Brackets for Edelbrock's Pro-Flo 4 EFI systems.

The brackets are available for both early and late versions of the Pro-Flo 4 with 4150 or 3878 throttle bodies, with or without provisions for cruise control, and in Lokar's Brite or black anodized finishes.

All mounting hardware and return assist springs are included.

877-469-7440
www.lokar.com
PN: Vary

Oracle Lighting Dynamic ColorSHIFT Surface Mount DRL Signature Light

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Oracle Lighting announces its new Dynamic ColorSHIFT Surface Mount DRL Signature Light for ‘19–‘21 Polaris RZR Turbo and 1000. The Dynamic FLOW Turn Signals features a sequential indicator which sends the LEDs in a wave towards the direction you are turning.

The feature is built into the control box but is optional and does not need to be connected if you choose not to. The Smartphone App Control is engineered to make standard white colors as well as any static colors using the LED color wheel. Note: if your vehicle is not equipped with a turn signal kit you will need to add that to use this feature.

800-407-5776
www.oraclelights.com
PN: 1447-332

Atlantic British iLand V2

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Atlantic British announces its ILand V2 wireless diagnostics powered from smartphones or mobile devices.

The system is designed to feature comprehensive, in-depth diagnostic and system programming and management capabilities for Land Rover models 1987 to present.

The system is engineered to be compatible with iOS and Android mobile devices via the iLAND app. Connects wirelessly via the iLAND Bluetooth Adapter and requires no batteries.

800-533-2210
www.roverparts.com
PN: ILANDV2

By John Santos

While traveling may be a challenge during the pandemic, the 2021 MPMC Media Trade Conference makes it possible for journalists to meet with motorsports parts manufacturers in private, quality meetings by signing up at www.sema.org/mtc.

Taking place entirely online from January 26-28, 2021, the event includes dozens of the manufacturers sharing new products, company updates and plans for the future race season. Meetings are private and live, and they take place through video so manufacturers may be showcasing product demonstrations.

Journalists from throughout the world are invited to participate at no cost. Journalists may also sign up for one, two or all three days of the event, and can even choose to customize their schedule for full or partial days.

Media will select which manufacturers fit their editorial needs and match their target audience, so only meetings that are requested and relevant are scheduled.

Registrations and meetings requested by December 11 will receive priority. Sign up and get more details by visiting www.sema.org/mtc or contact pr@sema.org.

By Ashley Reyes

Image Hutson is Vice President of JcrOffRoad and a current YEN Select Committee volunteer.

Daryl Hutson is the SEMA Young Executives Network’s (YEN) newest Spotlight member. Hutson is Vice President of JcrOffRoad and a current YEN Select Committee volunteer. Through his contributions on the YEN communication task force, Hutson plays an integral part on the success of the network, and SEMA is proud to recognize him for his ongoing efforts.

SEMA: What is the best advice you have ever received?

Daryl Hutson: It isn’t the whiskey they choose, it’s the image. ― David Ogilvy, Ogilvy on Advertising

SEMA: What keeps you in the industry?

DH: The ever-changing climate of this industry never has a dull moment. I love the challenges of marketing to it.

SEMA: Where can you be found on a Saturday?

DH: In the woods – either in a 4x4 or on a mountain bike.

SEMA: How do you prepare for an important meeting?

DH: Hoping it won't last long. Meetings are the worst.

SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?

DH: Chip Foose. His work ethic and attention to detail are inspiring.

The following is a message from SEMA President and CEO Chris Kersting:

As a member of the Association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors.

The following seats are open for this year’s election:

• Chairman-elect (1 open seat)
• Manufacturers (2 open seats)
• Distributors/Retailers (2 open seats)
• Services (1 open seat)

Please take a moment and tell us whom you would recommend as a potential nominee for a board member position by completing and submitting a nomination form. To help the vetting process, include information about the nominee’s qualifications, such as background, experience and achievements that would make that nominee an outstanding board candidate.

Nominations for the SEMA Board of Directors are due on Wednesday, January 6, 2021. Please complete and submit the nomination form.

A strong board means wise leadership and an association that serves its members well. We urge you to take part in the nominations process—our industry has many individuals who would be an asset to the Board, but we need you to help bring them to the attention of the Nominating Committee.

Thank you for your attention to this important request.

Sincerely,
 
Chris Kersting, CAE
SEMA President & CEO

By SEMA Editors

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In partnership with Ford Motor Company, the SEMA Garage is excited to announce a Measuring Session for the upcoming 2021 Ford Bronco Sport!

The event will allow SEMA members to test-fit prototypes, 3D scan, measure, and have close-up experience with the Bronco Sport ahead of the vehicle’s public release.

The featured 2021 Bronco Sport will contain the following specs:

• Badlands Trim
• 4x4
• 2.0L EcoBoost Engine
• 8-speed Automatic Transmission

Please note that this will be an in-person event at the SEMA Garage in Diamond Bar, California. In order to comply with state and local health guidelines, this event will take place over two separate weeks with scheduled appointments. Due to high demand, your appointment will be time limited.

Week 1: December 14, 2020 – December 18, 2020

Week 2: January 4, 2021 – January 8, 2021

*All registered attendees will be required to an initial temperature check, wear face coverings and gloves, as well as practice social distancing during their appointment. The vehicle will be sanitized in between each appointment.

Register for the Ford Bronco Measuring Session.