Mon, 07/01/2019 - 10:51

SEMA News—July 2019

INTERNET

By Joe Dysart

Revenge of the Thinking Machines

Rubber-Meets-Road AI Security Tools Now Widely Available

Internet DysartSophisticated hackers are upping their games with AI-driven threats. (Photo courtesy Shutterstock.com.)

IT security pros are gearing up in earnest for the newest threat to corporate security: viruses, malware and similar cybersecurity attacks turbocharged with artificial intelligence (AI).

The reason: Just as AI is remaking every other part of the digital world with applications that can think for themselves and grow smarter over time, the wonder technology is also being hijacked by hackers to imbue already dangerous cyber threats with machine intelligence and creativity.

“We have to raise the bar now,” said John N. Stewart, senior vice president and chief security and trust officer for technology conglomerate Cisco, regarding adding AI to the cybersecurity mix. “There is too much risk, and it is up to us to reduce it.”

Added Eva Chen, CEO of cybersecurity company Trend Micro: “The future threat landscape requires AI-powered protection that leverages expert rules and machine learning.”

A significant percentage of the IT security community agrees. In a survey (www.arubanetworks.com/ponemonsecurity) released by Ponemon Institute in September 2018, 25% of security and IT pros said they are already using AI in some way to protect their networks. Another 26% said they planned to deploy AI-driven security in the next 12 months.

Even more disturbing: More than 75% of those surveyed believe that the Internet of Things devices attached to their networks are not secure. And 66% said they have little or no ability to defend those devices from malware, viruses and the like.

“Despite massive investments in cybersecurity programs, our research found that most businesses are still unable to stop advanced, targeted attacks,” said Larry Ponemon, chairman of the Ponemon Institute technology research organization. “The situation has become a ‘perfect storm,’ with nearly half of respondents saying it’s very difficult to protect complex and dynamically changing attack surfaces, especially given the current lack of security staff with the necessary skills and expertise to battle today’s persistent, sophisticated, highly trained and well-financed attackers. Against this backdrop, AI-based security tools—which can automate tasks and free up IT personnel to manage other aspects of a security program—were viewed as critical for helping businesses keep up with increasing threat levels.”

Larry Ponemon“Despite massive investments in cybersecurity programs, our research found that most businesses are still unable to stop advanced, targeted attacks,” said Larry Ponemon, chairman of the Ponemon Institute technology research organization.

Ponemon’s concerns were echoed by “The Malicious AI Report” (www.maliciousaireport.com), a study authored by a number of experts from the Center for New American Security, the Electronic Frontier Association and similar organizations. Essentially, the report concludes that AI in the hands of black-hat hackers will make cyber attacks on companies and organizations easier and will broaden the type and number of possible hacks a business can suffer.

Meanwhile, AI is also expected to make attacks against companies and organizations more effective, more precise and more untraceable, according to the report. Of special concern is the possibility that black-hat operatives may use their AI to infiltrate the facial-recognition systems that are embedded in the computer networks of companies and organizations.

The report’s laundry list goes on: Companies may use AI-driven hacking to poison the databases of competitors or simply completely destroy the supporting database architecture of a competitor, according to the report authors. Plus, the entire Internet of Things—so rosily celebrated during the past few years—is currently child’s play for AI-driven attacks. Many if not most of the devices that comprise the Internet of Things are ridiculously unprotected, sporting easy-to-guess passwords that are often issued by manufacturers and never changed by the users who buy the devices.

AI security tools that are currently working to combat those threats are mostly being used to look for suspicious activity on computer networks, analyze that activity often in milliseconds, and neutralize the cause of the activity (which usually originates from a rogue file or program) before it can do any damage. That approach differs from traditional IT security, which has been more focused on identifying specific files and programs known to bear threats rather than studying how those files and programs behave.

The good news is that each time these new AI tools detect suspicious activity, they learn from the experience and get better and faster at detecting the same activity or similar activity in the future.

Also encouraging is that those AI tools can often instantly transmit the knowledge of a new threat across the entire cloud, if simultaneously used with numerous companies who happen to share the same IT cloud, for example, ensuring that if one company is hit first, other companies sharing the same cloud can be instantly protected from the same experience.

Even more of a plus: Cybersecurity pros say the threat of AI-driven viruses, malware and similarly dark IT tools is still limited at the moment, given that the expertise and learning curve need to create and deploy AI security threats is steep. On the downside, AI cybersecurity tools are still so new that the tech has acquired a reputation in many instances for triggering too many false positive alerts. Too often, behavior it identifies as suspicious turns out to be benign, and files it sometimes identifies as threatening sometimes turn out to be innocuous.

Even so, spending some time to at least get acquainted with the latest in AI cybersecurity is considered mandatory by many cybersecurity experts, given that many of the black hats of the world have already embraced the tools for their own nefarious purposes and have no intention of looking back. And while your business may not be able to afford AI-driven cybersecurity at the moment, prices for all things tech tend to have a way of plummeting rapidly, as we all know, so AI cybersecurity that may seem out of reach now may look like a bargain in a year’s time.

Here’s a representative sampling of AI-driven cybersecurity tools currently available:

Symantec’s Targeted Attack Analytics (TAA) Tool (www.symantec.com/about/newsroom/press-releases/2018/symantec_0415_01): TAA uses AI to study the characteristics of new viruses, malware and other cybersecurity threats as they emerge in the databases Symantec protects for numerous clients. One of the primary advantages of this approach is that a virus that crops up at one business can subsequently be caught before it deploys at the next business Symantec protects.

“With TAA, we’re uniting the intelligence generated from our leading research teams with the power of advanced machine learning to help customers automatically identify these dangerous threats and take action,” said Eric Chein, technical director for Symantec Security. TAA is available for Symantec Advanced Threat Protection customers.

Sophos Intercept X Tool (www.sophos.com/en-us/products/intercept-x.aspx): Intercept X uses AI behavioral analytics to continually study the behavior of how malware, viruses and other cybersecurity threats execute. The premise behind the protection is that Intercept X focuses on suspicious behaviors in a computer network rather than what a file may look like.

According to Sophos, Intercept X is able to analyze a file in millions of ways and determine if the file is malicious in as little as 20 milliseconds. Given that it’s equipped with AI, it continually gets smarter over time at recognizing and dealing with malicious threats.

IBM QRadar Advisor (www.ibm.com/us-en/marketplace/cognitive-security-analytics): QRadar relies on IBM’s famous Watson technology—the computer that became a “Jeopardy” champion on TV a few tears back—to investigate threats from suspicious computer files and neutralize those that could compromise a computer network.

Besides studying rogue files, it also studies how the files may be associated with suspicious IP addresses, questionable websites and the like to offer a company a holistic view of potential IT threats it may be facing.

Vectra’s Cognito (www.vectra.ai/cognito-platform): Like its competitors, Cognito continually gets smarter over time at detecting and eliminating cybersecurity threats using machine learning, data science and behavioral analytics. Having Cognito onboard will enable a company to either block a cybersecurity threat outright or identify execution of a rogue application very early to ensure that it will not damage the core of the company’s IT operation.

Darktrace Antigena (www.darktrace.com/products): Like other AI-driven security tools, Darktrace continually studies a computer network for suspicious activity and automatically neutralizes threats without depending on human intervention. Core to its function is being able to block threats without disrupting everyday business processes.

Joe Dysart is an internet speaker and business consultant based in Manhattan. Contact Dysart at 646-233-4089, joe@joedysart.com and www.joedysart.com.

Mon, 07/01/2019 - 10:27

SEMA News—July 2019

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

Bronco Mule

Caught testing in Dearborn, Michigan, the Bronco mule wears light camo over a cobbled-together Ranger T6 body. The Bronco was recently seen testing with a Jeep Wrangler and a Toyota 4Runner, but it was a task to capture them all in one image, since they’d been leaving the proving grounds at different times.

The Bronco will have body-on-frame construction and (unlike the Ranger) will have coil-spring solid axles in the front and rear. According to sources, the Bronco will have Dana Spicer AdvanTEK axles, with a Dana 33 up front and a Dana 44 for the rear. The axles will be assembled at a new facility in Toledo, Ohio.
Bronco
Bronco

Ranger Diesel

This Ranger prototype was caught testing around Ford’s headquarters. It could foreshadow a diesel version of the midsize truck for the U.S. market.

Note a few components, including the strange-looking equipment under the truck and something in its bed, just behind the cab. According to sources, the metallic items in the bed are actually the truck’s exhaust, fed by catalytic converters that are the items beneath the vehicle, so it’s assumed that this is a powertrain mule for a potential diesel version of the Ranger.

The engine is probably a 2.0L single-turbo diesel, which is offered in foreign versions, where it’s rated at 158 hp and 284 lb.-ft. of torque.


Ranger
Ranger

’20 Shelby GT500

Here is the ’20 GT500, spied on the road in race red. The car debuted back in January, and Ford stated that the GT500 will be capable of mid-three-second 0–60-mph and sub-11-sec. quarter-mile scores. The Shelby GT500 features the best Mustang track times, the best cornering and the largest brakes of any domestic sports coupe, thanks to tech transfer from Ford GT and Mustang GT4 racing programs.

The GT500 is expected to hit dealerships this fall. It will also be available in Grabber Lime.
Shelby
Shelby
Mon, 07/01/2019 - 10:27

SEMA News—July 2019

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

Bronco Mule

Caught testing in Dearborn, Michigan, the Bronco mule wears light camo over a cobbled-together Ranger T6 body. The Bronco was recently seen testing with a Jeep Wrangler and a Toyota 4Runner, but it was a task to capture them all in one image, since they’d been leaving the proving grounds at different times.

The Bronco will have body-on-frame construction and (unlike the Ranger) will have coil-spring solid axles in the front and rear. According to sources, the Bronco will have Dana Spicer AdvanTEK axles, with a Dana 33 up front and a Dana 44 for the rear. The axles will be assembled at a new facility in Toledo, Ohio.
Bronco
Bronco

Ranger Diesel

This Ranger prototype was caught testing around Ford’s headquarters. It could foreshadow a diesel version of the midsize truck for the U.S. market.

Note a few components, including the strange-looking equipment under the truck and something in its bed, just behind the cab. According to sources, the metallic items in the bed are actually the truck’s exhaust, fed by catalytic converters that are the items beneath the vehicle, so it’s assumed that this is a powertrain mule for a potential diesel version of the Ranger.

The engine is probably a 2.0L single-turbo diesel, which is offered in foreign versions, where it’s rated at 158 hp and 284 lb.-ft. of torque.


Ranger
Ranger

’20 Shelby GT500

Here is the ’20 GT500, spied on the road in race red. The car debuted back in January, and Ford stated that the GT500 will be capable of mid-three-second 0–60-mph and sub-11-sec. quarter-mile scores. The Shelby GT500 features the best Mustang track times, the best cornering and the largest brakes of any domestic sports coupe, thanks to tech transfer from Ford GT and Mustang GT4 racing programs.

The GT500 is expected to hit dealerships this fall. It will also be available in Grabber Lime.
Shelby
Shelby
Mon, 07/01/2019 - 10:27

SEMA News—July 2019

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

Bronco Mule

Caught testing in Dearborn, Michigan, the Bronco mule wears light camo over a cobbled-together Ranger T6 body. The Bronco was recently seen testing with a Jeep Wrangler and a Toyota 4Runner, but it was a task to capture them all in one image, since they’d been leaving the proving grounds at different times.

The Bronco will have body-on-frame construction and (unlike the Ranger) will have coil-spring solid axles in the front and rear. According to sources, the Bronco will have Dana Spicer AdvanTEK axles, with a Dana 33 up front and a Dana 44 for the rear. The axles will be assembled at a new facility in Toledo, Ohio.
Bronco
Bronco

Ranger Diesel

This Ranger prototype was caught testing around Ford’s headquarters. It could foreshadow a diesel version of the midsize truck for the U.S. market.

Note a few components, including the strange-looking equipment under the truck and something in its bed, just behind the cab. According to sources, the metallic items in the bed are actually the truck’s exhaust, fed by catalytic converters that are the items beneath the vehicle, so it’s assumed that this is a powertrain mule for a potential diesel version of the Ranger.

The engine is probably a 2.0L single-turbo diesel, which is offered in foreign versions, where it’s rated at 158 hp and 284 lb.-ft. of torque.


Ranger
Ranger

’20 Shelby GT500

Here is the ’20 GT500, spied on the road in race red. The car debuted back in January, and Ford stated that the GT500 will be capable of mid-three-second 0–60-mph and sub-11-sec. quarter-mile scores. The Shelby GT500 features the best Mustang track times, the best cornering and the largest brakes of any domestic sports coupe, thanks to tech transfer from Ford GT and Mustang GT4 racing programs.

The GT500 is expected to hit dealerships this fall. It will also be available in Grabber Lime.
Shelby
Shelby
Mon, 07/01/2019 - 10:27

SEMA News—July 2019

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

Bronco Mule

Caught testing in Dearborn, Michigan, the Bronco mule wears light camo over a cobbled-together Ranger T6 body. The Bronco was recently seen testing with a Jeep Wrangler and a Toyota 4Runner, but it was a task to capture them all in one image, since they’d been leaving the proving grounds at different times.

The Bronco will have body-on-frame construction and (unlike the Ranger) will have coil-spring solid axles in the front and rear. According to sources, the Bronco will have Dana Spicer AdvanTEK axles, with a Dana 33 up front and a Dana 44 for the rear. The axles will be assembled at a new facility in Toledo, Ohio.
Bronco
Bronco

Ranger Diesel

This Ranger prototype was caught testing around Ford’s headquarters. It could foreshadow a diesel version of the midsize truck for the U.S. market.

Note a few components, including the strange-looking equipment under the truck and something in its bed, just behind the cab. According to sources, the metallic items in the bed are actually the truck’s exhaust, fed by catalytic converters that are the items beneath the vehicle, so it’s assumed that this is a powertrain mule for a potential diesel version of the Ranger.

The engine is probably a 2.0L single-turbo diesel, which is offered in foreign versions, where it’s rated at 158 hp and 284 lb.-ft. of torque.


Ranger
Ranger

’20 Shelby GT500

Here is the ’20 GT500, spied on the road in race red. The car debuted back in January, and Ford stated that the GT500 will be capable of mid-three-second 0–60-mph and sub-11-sec. quarter-mile scores. The Shelby GT500 features the best Mustang track times, the best cornering and the largest brakes of any domestic sports coupe, thanks to tech transfer from Ford GT and Mustang GT4 racing programs.

The GT500 is expected to hit dealerships this fall. It will also be available in Grabber Lime.
Shelby
Shelby
Mon, 07/01/2019 - 10:27

SEMA News—July 2019

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

Bronco Mule

Caught testing in Dearborn, Michigan, the Bronco mule wears light camo over a cobbled-together Ranger T6 body. The Bronco was recently seen testing with a Jeep Wrangler and a Toyota 4Runner, but it was a task to capture them all in one image, since they’d been leaving the proving grounds at different times.

The Bronco will have body-on-frame construction and (unlike the Ranger) will have coil-spring solid axles in the front and rear. According to sources, the Bronco will have Dana Spicer AdvanTEK axles, with a Dana 33 up front and a Dana 44 for the rear. The axles will be assembled at a new facility in Toledo, Ohio.
Bronco
Bronco

Ranger Diesel

This Ranger prototype was caught testing around Ford’s headquarters. It could foreshadow a diesel version of the midsize truck for the U.S. market.

Note a few components, including the strange-looking equipment under the truck and something in its bed, just behind the cab. According to sources, the metallic items in the bed are actually the truck’s exhaust, fed by catalytic converters that are the items beneath the vehicle, so it’s assumed that this is a powertrain mule for a potential diesel version of the Ranger.

The engine is probably a 2.0L single-turbo diesel, which is offered in foreign versions, where it’s rated at 158 hp and 284 lb.-ft. of torque.


Ranger
Ranger

’20 Shelby GT500

Here is the ’20 GT500, spied on the road in race red. The car debuted back in January, and Ford stated that the GT500 will be capable of mid-three-second 0–60-mph and sub-11-sec. quarter-mile scores. The Shelby GT500 features the best Mustang track times, the best cornering and the largest brakes of any domestic sports coupe, thanks to tech transfer from Ford GT and Mustang GT4 racing programs.

The GT500 is expected to hit dealerships this fall. It will also be available in Grabber Lime.
Shelby
Shelby
Mon, 07/01/2019 - 10:25

SEMA News—July 2019

INDUSTRY NEWS

Fast Facts

Tommi Viita

Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency, has hired Tommi Viita as a graphic and digital designer. Viita joins MBE Group after several years at ArcticFX Graphics LLC as senior graphic designer and assistant brand manager. At MBE Group, he will design traditional and digital advertising campaigns, product packaging, lead brand identity and web design projects, and he will collaborate on client branding and advertising programs.

Competition Specialties (CSI) announced the promotion of Jon Butler to outside sales representative in the company’s central and southern Oregon territory. The company also announced the promotion of Randy Williamson from inside/phone sales representative to inside/phone sales manager. Butler’s employment with CSI began in 2011 as a member of the inside sales team. In August 2015, he was promoted to phone room manager. Williamson, an employee of six years, joined CSI after a brief career in the insurance industry as a customer service application developer.

SSV Works named industry veteran Will Cherry to the position of sales director. For the past 15 years, Cherry has worked with Scosche Industries and Battery-Biz, holding domestic and international sales and business-development managerial titles.

Battery-Biz added industry expert Tiffany Dorin to the organization as national sales manager. She will be primarily focused on selling Battery-Biz’s Duracell and Goodyear product lines to national retailers. She joins the company with 14 years of experience selling aftermarket automotive parts and accessories. She began her career selling performance accessories and upgrades at a small performance retail shop. Most recently, Dorin sold exhaust systems and converters for MagnaFlow to national automotive retailers, wholesale distributors and e-commerce accounts. She has also been an elected member of the SEMA Businesswomen’s Network since 2016 and was named one of SEMA News’ “35 under 35” in 2014.

Vern Kaufman

Hellwig Suspension Products announced that Vern Kaufman will join the Hellwig team as its new sales and business-development manager, bringing his 34 years of sales and marketing experience to the sales department. In his new position, Kaufman will seek to expand sales in the automotive and light-truck industries as the company moves into new markets, while also further strengthening distributor relationships.

Ridetech has announced that it is now part of Fox Factory Holdings. Ridetech will serve as cornerstone for the new Fox Street and Performance division. Moving forward, longtime Ridetech/Air Ride Technologies Executive Vice President and General Manager B.J. Elmore has been named to lead the company. Industry veteran Jim Cozzie also remains with Ridetech’s leadership as director of business development. Products will continue to be designed, tested and manufactured in Ridetech’s Jasper, Indiana, factory.

Wheelwell Inc., a social commerce company for the automotive market, has closed $3 million in financing from several investors. This round was led by James Currier of NFX Capital and Hans Tung of GGV Capital. The current round of funding builds on previous angel investments from individuals that included Steve Yankovich (formerly vice president of product at eBay), John Couch (executive vice president of marketing at Apple), and Jeff Bonforte (senior vice president of communications products at Yahoo). As part of the transaction, Currier has joined Wheelwell’s board of directors. Based in San Francisco, Wheelwell combines artificial intelligence (AI), advanced data analytics and deep marketing integrations with Google and Facebook.

Doug Kaufman

Babcox Media Inc. announced that Doug Kaufman will assume the role of editorial director for Brake & Front End, ImportCar and Underhood Service. Kaufman is responsible for the day-to-day editorial management of the three brands and will work hand in hand with Andrew Markel, content director, and the skilled team of editors and journalists who serve the automotive service industry. Kaufman has spent more than 27 years at Babcox Media, most recently serving as publisher.

Gregg Bashur has been named the new CFO at Covercraft Industries LLC. He joins Covercraft during a period of expansion that includes the marine and recreational vehicle markets as well as an enhanced presence in the automotive market. Prior to joining Covercraft, Bashur served in various CFO and finance leadership roles with privately held and public companies in manufacturing and distribution, including Honeywell, Thermo Fisher Scientific and Collins Aerospace.

Meyer Distributing Inc. has announced the addition of its Barstow, California, location. The cross-dock will have a direct, next-day feed from Meyer’s Ontario, California, distribution hub, which houses a large inventory of automotive accessories and RV parts.

E3 Spark Plugs has announced the company’s title sponsorship for the 20th season of the International Motor Contest Association’s (IMCA) State Champions program. The sponsorship will provide product awards to the state championship drivers for all eight IMCA divisions. In addi-tion to the title sponsorship program, E3 was also named the official spark plug of IMCA.

Mon, 07/01/2019 - 10:07

SEMA News—July 2019

NEW PRODUCTS

By Chad Simon

Restyling & Car Care Products

Some of the Latest Innovations on Display at the 2018 SEMA Show

Technological advancements in restyling and car-care products and accessories enable this sector of the automotive aftermarket to continue to thrive. The launch of new vehicle models and the shift from smaller cars to trucks and SUVs provide additional opportunities for customization. In order to survive in this marketplace, manufacturers must be innovative and keep up with the latest trends and evolving vehicle technology. The following pages highlight many of the new restyling and car-care products that were showcased at the 2018 SEMA Show.

Adam’s Polishes Inc.
H2O Guard & Gloss With Hybrid Technology

Adam’s H2O Guard & Gloss with hybrid technology delivers even longer-lasting protection and increased gloss in a brand-new, hybrid, water-activated formula that is fast and easy to apply/remove. Add an awesome shine and protection while drying, or use as a quick detailer to treat small spots or the entire vehicle.

866-965-0400
www.adamspolishes.com
PN: AP-H2OGGH-001

H2O Guard & Gloss With Hybrid Technology

Biocide Systems
Auto Shocker CLO2 Odor Eliminator

Got stink? Auto Shocker CLO2 odor eliminator for maximum strength odor elimination. Nothing can compete with the super power of chlorine dioxide. Gets rid of cigarette, pet, mold, mildew and even gasoline odors. Guaranteed or money back.

877-792-4624
www.autoshocker.com
PN: 3213

Auto Shocker CLO2 Odor Eliminator

Ceramic Pro
Squall

Ceramic Pro Squall is a clear, nano-ceramic coating designed to be used on all types of glass. When cured, it protects the vessel’s interior and exterior glass surfaces and make cleaning easier.

800-280-6856
www.ceramicpro.com
PN: CP3600

Squall

Devault
The Oil Mat

The original oil and tire mat is designed to keep floors clean during automotive maintenance. This customizable mat allow users to showcase their brand while protecting showroom floors from tire marks, grease spots and other messy situations.

918-249-1595
www.theoilmat.com
PN: DEV400

The Oil Mat

GiantGear USA
Step Hitch Cover

The GiantGear heavy-duty step hitch cover/bumper protector has slip-resistant rubber tread and supports up to 300 lbs. Exclusive GiantGear artwork makes this an attractive accessory (or have the company create custom artwork to the user’s specifications).

800-666-9868
www.giantgearusa.com
PN: HCA-4401

Step Hitch Cover 

ICD Design
Jeep Wrangler JL Door Guard and Side Window Panel Kit

Trudge door guards and side window panels are designed and engineered for both style and functionality for the Jeep Wrangler JL. These CNC-laser-cut aluminum panels are available in different styles and finishes. Proudly designed, engineered and built in the U.S.A.

702-560-2451
www.icddesign.com
PN: TR23010A7G

Jeep Wrangler JL Door Guard and Side Window Panel Kit

Pro Products
Reactive Iron and Brake-Dust Remover

Reactive is a pH-balanced, non-caustic, ready-to-use cleaner formulated for fast and effective removal of iron deposits and brake dust on painted finishes and clearcoated wheels. Reactive sprays on clear but turns purple when it comes into contact with iron particles. The purple coloration is Reactive forming a bond to the iron on the treated surfaces.

800-437-9893
www.prowax.com
PN: C-44-Q

Reactive Iron and Brake-Dust Remover

Sherwood Innovations Inc.
Hybrid C-Body Side Molding (Bright Chrome and Real Carbon Fiber)

Sherwood Innovations’ hybrid body side molding combines bright chrome and real carbon fiber. The contrast of materials is a unique style added to the protection and functionality of the product. There are 20 lengths available to fit all vehicle applications, reducing reseller inventory. The product is available now to sell and is shipped worldwide.

800-286-1674
www.sherwoodinnovations.com
PN: K0653HHYC-1037-537-FRCF-R2

Hybrid C-Body Side Molding 

Sto N Sho
Quick-Release Front License Plate Bracket for Off-Road Bumpers With Roller Fairlead

Big Mike’s Performance Parts’ Sto N Sho is a vehicle-specific, quick-release front license plate bracket. Now available for off-road vehicles, this new Sto N Sho is designed for vehicles equipped with a roller fairlead. While this particular Sto N Sho is designed for off-road vehicles, the Sto N Sho is available for several makes and models.

408-776-4080
www.stonsho.com
PN: SNS138

Quick-Release Front License Plate Bracket for Off-Road Bumpers With Roller Fairlead 

Trulers
Precise Trulers

Trulers are temporary adhesive rulers that conform to curved and flat surfaces. If it’s custom car painting, fabrication or component installations, Trulers can speed up the process. This one is 1 ft. long and only 1/4-in. wide. Points and circles every 1/4-in. to help in symmetrical tape lines, riveting or fastening. Trulers save time. (Ten pack.)

800-556-9729
www.trulers.com
PN: TW081225

Precise Trulers

The Wax Shop
Slick Stuff Spray Detailer

Slick Stuff spray detailer gives vehicles a showroom-like finish in just minutes. The formula contains encapsulating polymers that surround soils so that contaminants such as dust can be easily pulled away from the surface into microfiber cloths. Its gloss-enhancing formula extends the life of the protectant and leaves the vehicle with a dazzling, slick finish.

833-WAX-SHOP
www.waxshopbrand.com
PN: 50963

Slick Stuff Spray Detailer

View all of the restyling products featured in the 2018 SEMA Show New Product Showcase.

Mon, 07/01/2019 - 10:07

SEMA News—July 2019

NEW PRODUCTS

By Chad Simon

Restyling & Car Care Products

Some of the Latest Innovations on Display at the 2018 SEMA Show

Technological advancements in restyling and car-care products and accessories enable this sector of the automotive aftermarket to continue to thrive. The launch of new vehicle models and the shift from smaller cars to trucks and SUVs provide additional opportunities for customization. In order to survive in this marketplace, manufacturers must be innovative and keep up with the latest trends and evolving vehicle technology. The following pages highlight many of the new restyling and car-care products that were showcased at the 2018 SEMA Show.

Adam’s Polishes Inc.
H2O Guard & Gloss With Hybrid Technology

Adam’s H2O Guard & Gloss with hybrid technology delivers even longer-lasting protection and increased gloss in a brand-new, hybrid, water-activated formula that is fast and easy to apply/remove. Add an awesome shine and protection while drying, or use as a quick detailer to treat small spots or the entire vehicle.

866-965-0400
www.adamspolishes.com
PN: AP-H2OGGH-001

H2O Guard & Gloss With Hybrid Technology

Biocide Systems
Auto Shocker CLO2 Odor Eliminator

Got stink? Auto Shocker CLO2 odor eliminator for maximum strength odor elimination. Nothing can compete with the super power of chlorine dioxide. Gets rid of cigarette, pet, mold, mildew and even gasoline odors. Guaranteed or money back.

877-792-4624
www.autoshocker.com
PN: 3213

Auto Shocker CLO2 Odor Eliminator

Ceramic Pro
Squall

Ceramic Pro Squall is a clear, nano-ceramic coating designed to be used on all types of glass. When cured, it protects the vessel’s interior and exterior glass surfaces and make cleaning easier.

800-280-6856
www.ceramicpro.com
PN: CP3600

Squall

Devault
The Oil Mat

The original oil and tire mat is designed to keep floors clean during automotive maintenance. This customizable mat allow users to showcase their brand while protecting showroom floors from tire marks, grease spots and other messy situations.

918-249-1595
www.theoilmat.com
PN: DEV400

The Oil Mat

GiantGear USA
Step Hitch Cover

The GiantGear heavy-duty step hitch cover/bumper protector has slip-resistant rubber tread and supports up to 300 lbs. Exclusive GiantGear artwork makes this an attractive accessory (or have the company create custom artwork to the user’s specifications).

800-666-9868
www.giantgearusa.com
PN: HCA-4401

Step Hitch Cover 

ICD Design
Jeep Wrangler JL Door Guard and Side Window Panel Kit

Trudge door guards and side window panels are designed and engineered for both style and functionality for the Jeep Wrangler JL. These CNC-laser-cut aluminum panels are available in different styles and finishes. Proudly designed, engineered and built in the U.S.A.

702-560-2451
www.icddesign.com
PN: TR23010A7G

Jeep Wrangler JL Door Guard and Side Window Panel Kit

Pro Products
Reactive Iron and Brake-Dust Remover

Reactive is a pH-balanced, non-caustic, ready-to-use cleaner formulated for fast and effective removal of iron deposits and brake dust on painted finishes and clearcoated wheels. Reactive sprays on clear but turns purple when it comes into contact with iron particles. The purple coloration is Reactive forming a bond to the iron on the treated surfaces.

800-437-9893
www.prowax.com
PN: C-44-Q

Reactive Iron and Brake-Dust Remover

Sherwood Innovations Inc.
Hybrid C-Body Side Molding (Bright Chrome and Real Carbon Fiber)

Sherwood Innovations’ hybrid body side molding combines bright chrome and real carbon fiber. The contrast of materials is a unique style added to the protection and functionality of the product. There are 20 lengths available to fit all vehicle applications, reducing reseller inventory. The product is available now to sell and is shipped worldwide.

800-286-1674
www.sherwoodinnovations.com
PN: K0653HHYC-1037-537-FRCF-R2

Hybrid C-Body Side Molding 

Sto N Sho
Quick-Release Front License Plate Bracket for Off-Road Bumpers With Roller Fairlead

Big Mike’s Performance Parts’ Sto N Sho is a vehicle-specific, quick-release front license plate bracket. Now available for off-road vehicles, this new Sto N Sho is designed for vehicles equipped with a roller fairlead. While this particular Sto N Sho is designed for off-road vehicles, the Sto N Sho is available for several makes and models.

408-776-4080
www.stonsho.com
PN: SNS138

Quick-Release Front License Plate Bracket for Off-Road Bumpers With Roller Fairlead 

Trulers
Precise Trulers

Trulers are temporary adhesive rulers that conform to curved and flat surfaces. If it’s custom car painting, fabrication or component installations, Trulers can speed up the process. This one is 1 ft. long and only 1/4-in. wide. Points and circles every 1/4-in. to help in symmetrical tape lines, riveting or fastening. Trulers save time. (Ten pack.)

800-556-9729
www.trulers.com
PN: TW081225

Precise Trulers

The Wax Shop
Slick Stuff Spray Detailer

Slick Stuff spray detailer gives vehicles a showroom-like finish in just minutes. The formula contains encapsulating polymers that surround soils so that contaminants such as dust can be easily pulled away from the surface into microfiber cloths. Its gloss-enhancing formula extends the life of the protectant and leaves the vehicle with a dazzling, slick finish.

833-WAX-SHOP
www.waxshopbrand.com
PN: 50963

Slick Stuff Spray Detailer

View all of the restyling products featured in the 2018 SEMA Show New Product Showcase.

Mon, 07/01/2019 - 09:48

SEMA News—July 2019

INDUSTRY NEWS

By SEMA Editors

Resource Guide
The SEMA “2019 Business Resource Guide” features contact information and descriptions of SEMA-member companies offering services specific to the automotive aftermarket industry.

New Resource Guide Features Industry Services Offered by SEMA Members

SEMA recently announced the availability of its newest member benefit: the “2019 Business Resource Guide.” The guide, which is available electronically at www.SEMA.org/BRG and is included in a print version through the May issue of SEMA News, features contact information and descriptions of SEMA-member companies offering services specific to the automotive aftermarket industry.

The guide includes listings for advertising agencies, consultants, export management companies, importers, internet-related services, manufacturers’ reps firms, promoters, publishers and media companies, and trade schools, universities and colleges.

The guide also highlights a sample of the cost-saving benefits offered to all SEMA members. The benefits available include unlimited access to the world’s most complete data repository, improved flat-rate pricing through UPS, access to insurance with lower costs and better coverage, member exclusives at the annual SEMA Show, and more.

Gigi Ho
Gigi Ho joined the SEMA Data Co-op (SDC) as director of operations.

e-commerce Expert Gigi Ho Joins SEMA Data Co-op Team

Gigi Ho joined the SEMA Data Co-op (SDC) as director of operations. She will be based at SEMA headquarters in Diamond Bar, California, and will report directly to Mike Spagnola, SEMA vice president of OEM and product development programs.

Ho has more than 18 years of experience in the automotive aftermarket and more than 25 years of experience in technology, developing and launching leading-edge SaaS-based data solutions for the automotive aftermarket. She started Digital Performance Inc. in 2001, joined DCi in 2014, and was recently with PartsHub.

“Gigi has a great affinity for the industry and believes that the advancement of technology and education can prepare and drive the industry well into the future,” Spagnola said. “She has also participated with many SEMA committees and initiatives as well as speaking to the industry on topics of data, e-commerce and marketing, so she understands both the industry and SEMA exceptionally well.”

Permatex
Permatex moved its headquarters to a 350,000 sq.-ft. facility in Solon, Ohio.

Permatex Moves Headquarters to 350,000-Sq.-Ft. Facility in Solon, Ohio

Permatex has moved its business operations recently from Hartford, Connecticut, to its Solon, Ohio, facility, where manufacturing and distribution centers are already in place. The new Permatex headquarters is located at: ITW Permatex Inc., 6875 Parkland Blvd., Solon, OH, 44139. The location currently consists of a 180,000-sq.-ft. distribution center and 170,000-sq.-ft. facility that supports the manufacturing and business operations. The campus has room for Permatex to double the size of its headquarters to 700,000 sq. ft. to accommodate new growth. The facility is home to 19 high-tech robots designed for the elimination of repetitive motion and to lighten the amount of heavy lifting done by Permatex employees.

VP Racing Fuels
VP Racing Fuels Inc. has  opened its first-ever VP Fastlube quick lube center in Fredericksburg, Texas.

VP Racing Fuels Opens First-Ever VP Fastlube Oil Change Center

VP Racing Fuels Inc. has announced the opening of its first-ever VP Fastlube quick lube centers in Fredricksburg, Texas. VP Fastlube offers a credit card program with low rates, a preferred supplier program and savings on bulk oils.

Westin Acquires Superwinch

Westin has announced it has added Superwinch to its family of automotive products. Westin plans to expand upon the current Superwinch product offerings, with new designs in the future, while providing distributors with additional added value through its line of winch-capable products. In the coming weeks, Westin will work on new Superwinch product programs, availability and marketing materials.