By SEMA News Editors

A big part of planning a successful week at the SEMA Show is securing the best accommodations for your needs. Location, low price, amenities and ratings will all be important factors in determining the right place to stay for the 2025 SEMA Show, November 4-7, Las Vegas.

To make the process as quick, easy and affordable as possible, Show organizers have once again partnered with onPeak, the official hotel provider of the SEMA Show, to offer not only offer the best nightly rates, but plenty of other unparalleled perks. Hotel reservations for the 2025 SEMA Show--November 4-7, Las Vegas--are now open online at this link. 

See the top five benefits of booking your 2025 SEMA Show hotel through our only official partner, onPeak, below:

• Earn Hotel Rewards Points 

We know how important and valuable your hotel rewards points can be and how quickly they can add up when you travel to events and trade shows. That's why your reservation at an official hotel counts towards your hotel loyalty program. Simply enter in your rewards number when securing your reservation and you're all set. The benefits are endless when you book in the block. 

• Deep Value and Discounts 

We work hard to negotiate the lowest available nightly rates--even below the hotel's rack rate. It will be hard to beat our rates, so forget about spending hours searching online for a great deal; just book through onPeak. 

• Fully Flexible Booking   

We know plans change so that's why there are no change fees and no full pre-payment required at the time of booking, unlike most other booking channels. You can make changes or cancel your reservation without penalty until October 9, 2025.  

• Easy Group Bookings 

Book your entire group--large or small--in real-time, with immediate confirmations. Nab the rooms you need now and log in later to assign specific guests. Rooms can be selected based on your team's specific nights and stay patterns, and you can manage payment for your whole block or guarantee each room with separate credit cards--it's that easy. 

• A Sustainable Hotel Stay 

The official SEMA Show hotel provider, onPeak, is available to help you find confidence in living a sustainable lifestyle. View a hotel's sustainability plans on their website at onpeak.com/sustainability and read up on a few helpful travel tips at blog.onpeak.com. 

Hotel reservations for the 2025 SEMA Show--November 4-7, Las Vegas--are now open online here. 

Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2025 SEMA Show.

By SEMA News Editors

The SEMA Show Online Media Center is now available for exhibiting companies to upload SEMA Show-related press releases. Exhibitors can post press releases at www.semashow.com/press-release to help generate excitement and awareness, as well as possible inclusion in SEMA publications and promotion to media attendees.  

With thousands of media covering the SEMA Show, the Online Media Center provides exhibitors many opportunities to shine a spotlight on their products, make pre-Show announcements, and direct media to their booths.  

Here are a few press release submission tips:  

• Post early. Media run preview stories with deadlines beginning in July. 
• Use a strong, short headline that will catch the attention of media.  
• Keep it brief. Journalists want to know what the press release is about right from the beginning.  
• Include a photo; releases with photos are more likely to be used. Submit photos in a high-resolution (300 dpi) image format.  
• Tag it correctly. Many editors use the site’s search function to find relevant news. 
• Always include your booth number and contact information.  

To learn more about press conferences, the Online Media Center or other PR resources available to SEMA Show exhibitors, contact pr@sema.org.  

By Ashley Reyes

The SEMA Businesswomen's Network (SBN) has named Heidi Fleming, vice president at Distinctive Details, Inc., as the network's newest #SheIsSEMA spotlight member. 

Get to know Fleming in her interview with SEMA News below. 

SEMA News: How many years have you been with your current company and what do you enjoy most about working there? 

Heidi Fleming: I have been with our company for four years now. I most enjoy seeing our employees take pride in the products that we manufacture. It is so rewarding to see how much our employees care about our products and our customers. 

SEMA: What is the most challenging part of running your business or job? 

HF: Like most businesses, the challenge our business has faced in the last few years is supply, but we have great relationships with our vendors, so we have always been able to find a way to get the supplies that we need to remain fully stocked for our customers. 

SEMA: How many years have you been in the industry and what was your first industry job? 

HF: My first job was working in the warehouse of our family's car care products business. I was in grade school, and it was a great introduction to the business. I was filing, labeling and putting together battery pads. After college, I worked for six years with automotive software for dealership service departments. I suppose you can say I've been in the industry for almost my whole life. 

SEMA: What are three qualities that got you to where you are today? 

HF: I think I am a good listener and observer which has allowed me to learn from others. I am patient and I am persistent, which has allowed me to find solutions to succeed. 

SEMA: Being a woman in the industry, what have been your biggest challenges and accomplishments? 

HF: I think the biggest challenge about being a woman in the industry is being trusted as a qualified resource. I think as long as you have the confidence to use your voice, any woman can succeed. 

SEMA: Who are your role models or mentors in the industry? 

HF: My mother and my aunt are my role models in the industry. They have worked in the industry for over four decades. I have learned so much from their experiences and I try to absorb any story, words of wisdom or expertise that they have shared with me over the years. They are still our mentors to this day, and we are always bouncing ideas off them. 

SEMA: What is the best career advice you have received? 

HF: The best career advice that I ever received was "make your own luck." I have always interpreted this as you have to put the work in to get the results that you want. You are the master of your destiny. 

SEMA: Have you always wanted to work in the automotive industry? What keeps you here? 

HF: When I was young, I intended to avoid the industry in which my entire family was involved in, however, my roots pulled me "home" and I am grateful to be here. What keeps me here is our customer base who inspire me daily with their growing businesses. 

SEMA: Who was the most influential person on your career/goals? 

HF: My mother has been the most influential person in my career. She's the hardest-working person I know, and she has taught me values that I keep close to my heart as a female business owner, mother and wife. She has always had a winning mentality that has inspired me to find a way in any situation. 

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website. 

By Ashley Reyes

Releasing a new product into the market is an exciting endeavor. After months--or even years--of development, finally getting to share your innovation with the world marks a pivotal moment for your brand. Equally important, however, is protecting your innovation, and patents can help. 

SEMA members are invited to a new webinar on Thursday, July 31, at 10:30 a.m. PDT/1:30 p.m. EDT. that will cover essential information on how companies can protect and monetize their intellectual property. Presented by the SEMA Future Leaders Network (FLN), the webinar will help attendees learn how to utilize patents to protect their brand, inventions and innovations, strengthening their ability to compete and grow in the automotive aftermarket industry. 

About the Speakers  

This webinar will feature speakers Jeffrey Banyas, manager of legal production at Sisson & Banyas Attorneys at Law, and Ifti Zaim, counsel at Irwin IP LLP (now a part of Miller Johnson). 

Banyas is a licensed United States patent attorney who advises his clients on all aspects of intellectual property law. His practice encompasses licensing negotiations, enforcement, patent drafting and prosecution, trademark filing and prosecution, e-commerce, trade secret documentation and copyrights. Zaim directs his practice towards utility and design patent litigation, patent validity challenges before the Patent Trial and Appeal board, intellectual property-related customs disputes and trade-secret litigation. 

The first 20 members to register for the webinar will receive a $20 Uber Eats Voucher to use the day of the webinar--so don't wait. Register here. 

By Ashley Reyes

The SEMA Truck & Off-Road Alliance (TORA) is excited to announce its networking mixer taking place during the Great Smoky Mountain Jeep Club Invasion in Pigeon Forge, Tennessee, on August 21, 2025, from 5:00 p.m. to 7:00 p.m. EDT. RSVP here. 

Located in the Staybridge Suites, the mixer will provide a great opportunity for current and prospective members to grow their professional network while celebrating all things Jeep with fellow industry professionals. Attendees will gain insight into TORA's ongoing programs designed to help businesses thrive, receive updates on recent advocacy efforts and wins, and learn how to get more involved in the truck and off-road industry through volunteering.    

TORA membership is open to all SEMA member companies serving the truck and off-road aftermarket industry. If this sounds like your business, don't miss your chance to wrap up day one of the Jeep Club Invasion with great company, meaningful connections and engaging conversation.  

Light snacks and drinks will be served. RSVP here. 

By Ashley Reyes

SEMA members looking to connect with the industry's future workforce, boost brand visibility and network with the greater automotive aftermarket community can sign up now to participate in the SEMA Emerging Trends & Technology Network (ETTN) Career Fair at the SEMA Garage Detroit on Saturday, September 27 from 1:00 p.m.–4:00 p.m EDT.  

Rescheduled from spring to fall to better accommodate students entering the workforce after graduation, the Career Fair offers SEMA members a unique opportunity to meet face-to-face with the next generation of automotive professionals eager to launch their careers. Whether your company is actively hiring or you are simply looking to share knowledge and inspire future innovators, the event provides a valuable setting to engage with motivated students. 

For members who have not yet visited the SEMA Garage Detroit, the event includes an opportunity to see the facility's cutting-edge tools, equipment and resources available to support product development. 

Participation is free for SEMA member companies, and each business will be provided with a dedicated space to showcase its brand.

Reserve your spot today.  

By SEMA News Editors

2024 SEMA Memorial Scholarship and Loan Forgiveness Award winners.

The SEMA Memorial Scholarship Fund has proudly awarded $99,500 in scholarships and loan-forgiveness awards to 50 individuals in 2025. The recipients include current students pursuing careers in the automotive industry and employees of SEMA-member companies.

The SEMA Memorial Scholarship Fund is dedicated to helping the future generation of automotive industry leaders get a head start in their careers and current industry professionals lower their student debt. 

"This year's scholarship recipients embody the innovative spirit, relentless drive, and unwavering passion the industry needs for future growth," said Jose Escobar, SEMA project manager of recognition programs. "Their applications not only highlighted their unique stories and accomplishments but also reinforced that the future of the industry is in great hands."  

The SEMA Memorial Scholarship Fund has awarded more than $3 million since its inception in 1984. The application for next year's awards will open in January 2026 at www.sema.org/scholarships.

SEMA Scholarship Award Winners

Recipient (Institution, Major) – Award Designation (if applicable)

• Alex Anthony (Colorado State University-Fort Collins, Mechanical Engineering) – Joe Hrudka Award
• Zachary Been (Oklahoma State University-Main Campus, Mechanical Engineering) – Dan Borré Award
• Benjamin Carter (University of Alabama, Mechanical Engineering)
• Mason Cox (McPherson College, Automotive Restoration) – ARMO Award
• Carter Cygan (Kansas State University, Mechanical Engineering)
• Salvador Diaz-Santos (Allan Hancock College, Automotive Technician) – Melvin Burton Award
• Tara Feeney (McPherson College, Automotive)
• Jacob Gubin (University of Wisconsin-Madison, Mechanical Engineering)
• Angel Gutierrez Saavedra (East Los Angeles College, Automation Technology)
• Vincent Hobart (Pittsburg State University, Education) – FLN Award
• Andrew Hoppen (University of North Carolina at Charlotte, Mechanical Engineering) – Wally Parks Award
• Robert Jacobs (Belmont Abbey College, Automotive) – Nat Danas Award
• LeeRoy Jenkins (Harvard University, Biology) – Steve Woomer Award
• Evan Jezek (Central Piedmont Community College, Welding)
• Kaitlyn Kreeger (Purdue University-Main Campus, Mechanical Engineering)
• Gabriella Kuebler (University of Akron Main Campus, Mechanical Engineering Technology) – ETTN Award
• Emma Lumpkin (Georgia Institute of Technology-Main Campus, Mechanical Engineering) – PRO Award
• Marshall McClain (Belmont Abbey College, Motorsport Management) – Mike Kunzman Award
• Cade McCullough (Clemson University, Automotive Engineering & Technology) – TORA Award
• Michael McGuire (Brigham Young University-Provo, Mechanical Engineering)
• Fletcher Meadows (Clemson University, Automotive Engineering & Technology)
• Loris Mucciante (Long Beach City College, Mechanical Engineering) – HRIA Award
• Bethany Myers (Jefferson Community and Technical College, Automotive)
• Nikki Novick (Duquesne University, Journalism)
• Chiara Ortiz (Georgia Institute of Technology-Main Campus, Mechanical Engineering) – Bernie Karp Award
• Chase Palm (Augustana College, Marketing)
• Bryce Parish (LeTourneau University, Mechanical Engineering) – WTSBC Award
• Nicole Pasterski (Indiana State University, Automotive Technology)
• Adi Patel (University of Texas at Austin, Architectural Engineering) – Jim A. Borré Award
• James Pounders (Colorado State University-Fort Collins, Business, Management)
• Elliot Rahman (Southern Illinois University-Carbondale, Automotive Technology)
• Kristy Rubino (Southern Illinois University-Carbondale, Automotive Technology) – SBN Award
• Owen Scott (University of the Pacific, Mechanical Engineering)
• Elle Scranton (California State University-Fullerton, Business, Management) – K&N Engineering Award
• Hadley Smith (Clemson University, Automotive Engineering & Technology) – Leo Kagan Award
• Ainsley Stephenson (Colorado School of Mines, Mechanical Engineering)
• Alyssa Sullivan (Seward County Community College, Autobody Collision)
• John Thrash (WyoTech, Diesel and Heavy Equipment Technician)
• Jase Wanamaker (Cedarville University, Sports, Recreation, & Leisure Studies) – Harlan Felder Award
• Kaliah Watkins (California State Polytechnic University-Pomona, Mechanical Engineering) – Trudy Thompson Award

SEMA Loan Forgiveness Award Winners

Recipient (Employer)

• Grayson Bond (Diode Dynamics, LLC)
• Zachary Dosey (Daifuku)
• Ian Johnson (Aftermarket Performance Express, Apex Wheels)
• Caecey Killian (Power Automedia)
• Teresa Lang (Stellantis)
• Kim Long Le (Mod In Japan)
• Morgan Main (Yanfeng Automotive Interiors)
• Sarah Sawda (Coats Company)
• Nicolaus Wolfrum (Jim's Automotive Machine Shop, Inc.)
• Gunnar Wulff (Edelbrock Group)

From the SEMA Washington, D.C., office

President Donald Trump recently announced the United States–Japan trade agreement, which places a 15% reciprocal tariff on Japanese imports. The deal reportedly includes a $550 billion investment in the United States and expands access for United States exports to Japan in exchange for reducing tariffs from the 25% rate that was previously scheduled to take effect on August 1. The agreement provides stability in a turbulent trade environment.
 

Image courtesy of NPR
 

In 2024, United States trade with Japan totaled $227.9 billion, with the United States exporting $79.7 billion worth of goods to Japan and Japanese imports totaling $148.2 billion. According to the International Trade Administration, top United States imports from Japan include automobiles, automotive parts and electronics. 

Read the full White House fact sheet here.

Key points for the aftermarket industry:

• Reduced costs for auto parts: The 15% rate still exceeds pre-tariff levels but SEMA believes this is far more manageable than the proposed 25%, helping companies by maintaining supply chain consistency.
   
• Competitive landscape adjustments: Part of the agreement includes $550 billion from Japan to "rebuild and expand core American industries." It appears that the dollars will be directed by President Trump to invest in energy infrastructure and production, semiconductor manufacturing and research, critical minerals, pharmaceutical production and shipbuilding. According to the White House, America will keep 90% of the profits from this investment.
   
• Important Exclusions and Compliance: Japan's trade negotiator, Ryosei Akazawa, notes that the deal does not cover Japanese exports of steel or aluminum. Currently, they are set to 50% barring future negotiations. As part of the agreement, Japan will eliminate additional safety testing requirements currently applied to imported American cars and trucks, Akazawa said--rules that Trump has argued restrict the sale of American-made vehicles in the Japanese market.
   
• New Automotive Regulations: As part of the agreement, Japan will eliminate "longstanding restrictions" such as additional safety testing requirements currently applied to imported American cars and trucks. Accordingly, Japan will accept United States automotive standards for the first time, introducing millions of consumers to American brands.

Conclusion:

This agreement provides clarity regarding Japanese automotive products and directly reduces some cost pressure for specialty aftermarket distributors. Looking ahead, stability in imports, new United States investment and evolving supply‑chain alignments could strengthen market resilience--though the landscape remains uncertain amid broader trade tensions. The looming August 1 deadline still puts many suppliers under intense pressure to finalize deals before the end of the month.

This article was originally published on Thursday, July 24, 2025.

From the SEMA Washington, D.C., office

President Donald Trump recently announced the United States–Japan trade agreement, which places a 15% reciprocal tariff on Japanese imports. The deal reportedly includes a $550 billion investment in the United States and expands access for United States exports to Japan in exchange for reducing tariffs from the 25% rate that was previously scheduled to take effect on August 1. The agreement provides stability in a turbulent trade environment.
 

Image courtesy of NPR
 

In 2024, United States trade with Japan totaled $227.9 billion, with the United States exporting $79.7 billion worth of goods to Japan and Japanese imports totaling $148.2 billion. According to the International Trade Administration, top United States imports from Japan include automobiles, automotive parts and electronics. 

Read the full White House fact sheet here.

Key points for the aftermarket industry:

• Reduced costs for auto parts: The 15% rate still exceeds pre-tariff levels but SEMA believes this is far more manageable than the proposed 25%, helping companies by maintaining supply chain consistency.
   
• Competitive landscape adjustments: Part of the agreement includes $550 billion from Japan to "rebuild and expand core American industries." It appears that the dollars will be directed by President Trump to invest in energy infrastructure and production, semiconductor manufacturing and research, critical minerals, pharmaceutical production and shipbuilding. According to the White House, America will keep 90% of the profits from this investment.
   
• Important Exclusions and Compliance: Japan's trade negotiator, Ryosei Akazawa, notes that the deal does not cover Japanese exports of steel or aluminum. Currently, they are set to 50% barring future negotiations. As part of the agreement, Japan will eliminate additional safety testing requirements currently applied to imported American cars and trucks, Akazawa said--rules that Trump has argued restrict the sale of American-made vehicles in the Japanese market.
   
• New Automotive Regulations: As part of the agreement, Japan will eliminate "longstanding restrictions" such as additional safety testing requirements currently applied to imported American cars and trucks. Accordingly, Japan will accept United States automotive standards for the first time, introducing millions of consumers to American brands.

Conclusion:

This agreement provides clarity regarding Japanese automotive products and directly reduces some cost pressure for specialty aftermarket distributors. Looking ahead, stability in imports, new United States investment and evolving supply‑chain alignments could strengthen market resilience--though the landscape remains uncertain amid broader trade tensions. The looming August 1 deadline still puts many suppliers under intense pressure to finalize deals before the end of the month.

This article was originally published on Thursday, July 24, 2025.

From the SEMA Washington, D.C., office

President Donald Trump recently announced the United States–Japan trade agreement, which places a 15% reciprocal tariff on Japanese imports. The deal reportedly includes a $550 billion investment in the United States and expands access for United States exports to Japan in exchange for reducing tariffs from the 25% rate that was previously scheduled to take effect on August 1. The agreement provides stability in a turbulent trade environment.
 

Image courtesy of NPR
 

In 2024, United States trade with Japan totaled $227.9 billion, with the United States exporting $79.7 billion worth of goods to Japan and Japanese imports totaling $148.2 billion. According to the International Trade Administration, top United States imports from Japan include automobiles, automotive parts and electronics. 

Read the full White House fact sheet here.

Key points for the aftermarket industry:

• Reduced costs for auto parts: The 15% rate still exceeds pre-tariff levels but SEMA believes this is far more manageable than the proposed 25%, helping companies by maintaining supply chain consistency.
   
• Competitive landscape adjustments: Part of the agreement includes $550 billion from Japan to "rebuild and expand core American industries." It appears that the dollars will be directed by President Trump to invest in energy infrastructure and production, semiconductor manufacturing and research, critical minerals, pharmaceutical production and shipbuilding. According to the White House, America will keep 90% of the profits from this investment.
   
• Important Exclusions and Compliance: Japan's trade negotiator, Ryosei Akazawa, notes that the deal does not cover Japanese exports of steel or aluminum. Currently, they are set to 50% barring future negotiations. As part of the agreement, Japan will eliminate additional safety testing requirements currently applied to imported American cars and trucks, Akazawa said--rules that Trump has argued restrict the sale of American-made vehicles in the Japanese market.
   
• New Automotive Regulations: As part of the agreement, Japan will eliminate "longstanding restrictions" such as additional safety testing requirements currently applied to imported American cars and trucks. Accordingly, Japan will accept United States automotive standards for the first time, introducing millions of consumers to American brands.

Conclusion:

This agreement provides clarity regarding Japanese automotive products and directly reduces some cost pressure for specialty aftermarket distributors. Looking ahead, stability in imports, new United States investment and evolving supply‑chain alignments could strengthen market resilience--though the landscape remains uncertain amid broader trade tensions. The looming August 1 deadline still puts many suppliers under intense pressure to finalize deals before the end of the month.

This article was originally published on Thursday, July 24, 2025.