By SEMA Editors

The digital SEMA Show Exhibitor Service Manual—one of the most powerful online tools—was developed to highlight links to all of the resources pertinent to having a successful exhibit at the Show.

Utilizing the New Products Showcase is the best way to get your products in front of thousands of buyers at the SEMA Show.

To help you navigate efficiently, each section is broken down to the basics. Time spent understanding the tools available to you will pay dividends with ease of participation, provide better visibility with buyers and save you valuable time and money.

Included in the Exhibitor Service Manual:

• Feature vehicle information and application—deadline July 29
• New Products Showcase submissions—first product is free; additional products $75 (prior to October 8)
• Guidelines and policies
• Marketing, advertising and sponsorship

1. Advertising opportunities
2. Public-relations opportunities
3. Directory listing—deadline to update your listing in the Show Directory is August 19
4. Sponsorship brochures

• Meeting room applications
• Contact information
• Show hours
• Deadline checklist
• FAQs
• Booth vehicle information and application
• Information/target times on when freight must be at your booth
• General service contractor information

Freeman

• Carpeting
• Electrical
• Hanging signs
• Booth cleaning
• Booth installation and dismantle

Cox

• Internet and telephone services

Expo Ease

• Photography

Centerplate

• Catering/food and beverage

Show Security Management

• Booth security

The 2022 SEMA Show will be held November 1–4 at the Las Vegas Convention Center. For more information, visit www.SEMAShow.com.

By SEMA Editors

The digital SEMA Show Exhibitor Service Manual—one of the most powerful online tools—was developed to highlight links to all of the resources pertinent to having a successful exhibit at the Show.

Utilizing the New Products Showcase is the best way to get your products in front of thousands of buyers at the SEMA Show.

To help you navigate efficiently, each section is broken down to the basics. Time spent understanding the tools available to you will pay dividends with ease of participation, provide better visibility with buyers and save you valuable time and money.

Included in the Exhibitor Service Manual:

• Feature vehicle information and application—deadline July 29
• New Products Showcase submissions—first product is free; additional products $75 (prior to October 8)
• Guidelines and policies
• Marketing, advertising and sponsorship

1. Advertising opportunities
2. Public-relations opportunities
3. Directory listing—deadline to update your listing in the Show Directory is August 19
4. Sponsorship brochures

• Meeting room applications
• Contact information
• Show hours
• Deadline checklist
• FAQs
• Booth vehicle information and application
• Information/target times on when freight must be at your booth
• General service contractor information

Freeman

• Carpeting
• Electrical
• Hanging signs
• Booth cleaning
• Booth installation and dismantle

Cox

• Internet and telephone services

Expo Ease

• Photography

Centerplate

• Catering/food and beverage

Show Security Management

• Booth security

The 2022 SEMA Show will be held November 1–4 at the Las Vegas Convention Center. For more information, visit www.SEMAShow.com.

Exhibiting at the SEMA Show and entering at least one product in the New Products Showcase puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry. The best part: the first product you enter is free!

The New Products Showcase is considered by many media and buyers to be the No. 1 destination to discover what’s new at the SEMA Show.

Entry Fees:

• The first product entered in one category in the New Products Showcase is FREE!
•  Additional $75 per product category before October 7.
•  After October 7, the cost is $150 per entry.
•  No refunds provided after October 7.
•  Entries submitted on-site will be accepted on a space availability basis.

The New Products Showcase is considered by many media and buyers to be the No. 1 destination to discover what’s new at the SEMA Show. Even if a product does not qualify as “new,” exhibitors are able to enter it as a featured product and still attract eyeballs to the item. All submissions are also professionally photographed in a mock studio on a white seamless background. The photos are shared and used by media in SEMA Show coverage and are also available to exhibitors to use for marketing purposes.

Exhibitors may enter as many products into the Showcase as they would like, and because every exhibitor qualifies to submit one entry at no cost, there is absolutely no reason for an exhibitor not to participate. The free product entry is one example of how exhibiting at the SEMA Show delivers great ROI. SEMA Show organizers offer many programs and services targeted to small businesses. Dedicated account reps are available to help exhibitors navigate the process, and the SEMA Show Exhibitor Summit is a free, two-day workshop designed to teach exhibitors how to get the most out of the SEMA Show.

Enter your new products now!

For more information on New Products Showcase display guidelines, visit www.semashow.com/esm.

VP Racing Fuels Posting Contingency Award For NHRA Competition Eliminator

The NHRA Contingency program is a grassroots marketing partnership connecting racers who buy parts and performance products with manufacturers looking to sell and market those products.

VP Racing Fuels Inc. has announced its new contingency award for the NHRA Competition Eliminator Series.

“NHRA’s Competition Eliminator Series is the premier contingency dragster program in the country,” said Bruce Hendel, vice president of North American sales – race fuel and consumer products for VP. “This additional contingency level has been added to say ’thank you’ to those loyal driver customers who run VP’s C25 fuel, takin’ to the winner’s circle. This effort further reinforces VP’s commitment and dedication to bringing the most advanced performance products to the top racers in the NHRA.”

The NHRA Contingency program is a grassroots marketing partnership connecting racers who buy parts and performance products with manufacturers looking to sell and market those products. It offers the advantages of a passion-driven business-to-consumer relationship with the long-term benefits of a business-to-business partnership. Every year, more than 45,000 racers look to partner with the NHRA Contingency program participants.

Kris Thorne Picks Up Second Straight Win in FuelTech NHRA Pro Mod Drag Racing Series at Charlotte

Kris Thorne stayed perfect during the 2022 season in the FuelTech NHRA Pro Mod Drag Racing Series presented by D-Wagon, picking up his second straight victory to open the year with his win on Sunday at zMAX Dragway. The event, which was powered by Precision Racing Suspension in Charlotte, was the second of 10 races during the 2022 FuelTech NHRA Pro Mod Drag Racing Series presented by D-Wagon season. It’s also the second win for Thorne, who knocked off Lyle Barnett, Rickie Smith and Stan Shelton in the final quad as part of the Circle K NHRA Four-Wide Nationals in Charlotte. Thorne picked up the victory in his ProCharger-powered Camaro with a run of 5.795 seconds at 252.14 mph and Barnett finished as the runner-up. Thorne earned his first career victory in the class at the opener in Gainesville in March.

The FuelTech NHRA Pro Mod Drag Racing Series presented by D-Wagon returns to action May 13–15 as part of the Virginia NHRA Nationals at Virginia Motorsports Park.

For more racing news, visit Performance Racing Industry’s (PRI) website.

 By SEMA Editors

The SEMA Awards Gala (formerly the SEMA Installation Gala) is a long-established tradition where individuals who have made extraordinary contributions to the industry are honored and celebrated.

Join SEMA leadership, volunteers and industry icons at the SEMA Awards Gala, Friday, July 29, in Anaheim, California, to honor 2022's SEMA Hall of Fame Inductees. The gala will take place at the Westin Anaheim Resort.

Since its inception in 1976, the SEMA Installation Gala (now the SEMA Awards Gala) has served as the formal gathering where new SEMA Hall of Fame inductees are introduced, the incoming Board of Directors are recognized, and outgoing Directors are thanked. SEMA council, network and industry leaders are also highlighted during the event.

Connect with friends and family who share a common passion and love for the industry. Join others in helping celebrate Hall of Fame inductees’ lifetime achievements.

The evening will feature cocktails, networking and dinner. Seating is limited. A full table can be purchased by selecting 10 tickets.

Registration for the 2022 SEMA Awards Gala is now open.

The 2022 SEMA Show Exhibitor Summit will be held Tuesday–Thursday, July 26–28, in the West Hall of the Las Vegas Convention Center (LVCC).

SEMA Vice President, Events Tom Gattuso will provide Exhibitor Summit attendees helpful tips on how to be successful at the 2022 SEMA Show in Las Vegas.

At the SEMA Show Exhibitor Summit, exhibitors will receive helpful tips from Show management and have the opportunity to meet with their SEMA Show sales director. During educational sessions, exhibitors will learn how to:

• Use proven strategies to attract buyers to their booths.
• Save big bucks on Show costs, such as material handling, electrical and related Show expenses.
• Work one-on-one with Show experts to maximize ROI.
• Properly plan and budget to add value to their Show experience.
• Take advantage of SEMA value-added programs.
• Explore promotional opportunities through sponsorships.
• Participate in the New Products Showcase.
• Utilize the Exhibitor Services Manual.

There is no cost to attend. Exhibitors pay for their flight and SEMA takes care of the rest, which includes hotel, shuttle service from hotel to LVCC, breakfast and lunch, a cocktail Hour on July 26 and an excursion on July 27 (TBD).

For more information, contact the Show department at semashow@sema.org or 909-396-0289.

Register now!

The SEMA Board of Directors elections are just around the corner, so now is the time to ensure you vote and be informed about your candidates.

Each member company is able to cast one ballot. Your company’s primary contact should have received an email from SEMA requesting them to fill out a brief form to confirm we have the appropriate person to complete the ballot for your company. It’s important that those forms are completed and returned as soon as possible.

The SEMA Board of Directors Candidates webpage is available to learn more about your candidates. The page includes their photos, bios, questionnaires and social-media links so you can learn more about them and their platforms.  

Ballots will be sent on May 10 from the SEMA election coordinator <mailto:noreply@directvote.net>, so ensure you receive your ballot by adding the email to your contacts list.

  By SEMA Editors

The SEMA Priority Selection process is in full swing. Attendees are encouraged to check the floorplan throughout the week to see where the companies they need to interact with will be located at the 2022 SEMA Show. For exhibitors that want to participate this year, 2022 SEMA Show booth space applications are still being accepted.

Get started at www.SEMAShow.com/buyabooth.

Companies that submitted an Exhibit Space Rental application and deposit for the 2022 SEMA Show prior to the April 4 deadline are now choosing the best locations for their Show displays.

The selection process is based on exhibitor seniority. About an hour prior to the time to select, exhibitors are encouraged to be prepared by viewing the 2022 Show’s online floorplan. Updated every 30 minutes, exhibitors can see as the Show begins to take shape and monitor their desired section to gain a general idea of where they want to display.

During the exhibitor’s time to pick, a SEMA Show account representative will call the primary SEMA Show contact and help locate and assign the exhibit space that best suits the company’s needs. If the exhibitor wishes to change the primary contact for booth selection, a proxy form must be submitted 24 hours prior to the booth selection appointment.

For more information about exhibiting, refer to the Exhibitor Service Manual, where you will find information about deadlines, booth and feature vehicle applications, Show guidelines, booth services, target times for freight and more.

The 2022 SEMA Show is scheduled for Tuesday–Friday, November 1–4, in Las Vegas.

  By SEMA Editors

The SEMA Priority Selection process is in full swing. Attendees are encouraged to check the floorplan throughout the week to see where the companies they need to interact with will be located at the 2022 SEMA Show. For exhibitors that want to participate this year, 2022 SEMA Show booth space applications are still being accepted.

Get started at www.SEMAShow.com/buyabooth.

Companies that submitted an Exhibit Space Rental application and deposit for the 2022 SEMA Show prior to the April 4 deadline are now choosing the best locations for their Show displays.

The selection process is based on exhibitor seniority. About an hour prior to the time to select, exhibitors are encouraged to be prepared by viewing the 2022 Show’s online floorplan. Updated every 30 minutes, exhibitors can see as the Show begins to take shape and monitor their desired section to gain a general idea of where they want to display.

During the exhibitor’s time to pick, a SEMA Show account representative will call the primary SEMA Show contact and help locate and assign the exhibit space that best suits the company’s needs. If the exhibitor wishes to change the primary contact for booth selection, a proxy form must be submitted 24 hours prior to the booth selection appointment.

For more information about exhibiting, refer to the Exhibitor Service Manual, where you will find information about deadlines, booth and feature vehicle applications, Show guidelines, booth services, target times for freight and more.

The 2022 SEMA Show is scheduled for Tuesday–Friday, November 1–4, in Las Vegas.

SEMA eNews highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

Cobra Electronics
Jump Starters, Charger, Power Station

Cobra Electronics unveiled its new line of power solutions comprised of four new products ideal for back-up or on-demand use: the Jump Starter 800A and the Jump Starter 1000A to start dead vehicle and boat batteries without any outside assistance, the Battery Charger 2A to charge and maintain vehicle batteries during the off-season or when not in use for an extended time, and the Power Station 200W to provide portable power for multiple devices or appliances. Targeted towards everyday commuters, family travelers, outdoor and marine enthusiasts, and mobile professionals, the products offer safe, reliable power for the road, the outdoors, the water or in the off-season—anytime or anywhere needed.

The Jump Starter 800A – To start dead vehicle and boat batteries without any outside assistance. Perfect for everyday commuters and outdoor adventurers.

The Jump Starter 1000A – With all the features of the Jump Starter 800A – but with maximum power for larger trucks, boats and professional vehicles. Perfect for professional drivers, RV-ers, boaters and everyday commuters.

The Battery Charger 2A – To charge and maintain vehicle batteries during the off-season or when not in use for an extended time. Perfect for everyday drivers or travelers in the off-season.

The Power Station 200W (Available later this summer) – For power wherever you need it, when you need it. Complete with multiple outlet types, 2 LED flashlights, and built-in safety protection, it's perfect for camping, tailgating, boating and beyond.

Air Lift
Jeep Grand Cherokee and Ford Maverick Air Lift 1000 Kits

Air Lift has released a new Air Lift 1000 kit specifically designed for the new ’22 Ford Maverick AWD (part # 60859), and the ’21–’22 Jeep Grand Cherokee. The Air Lift 1000 is Air Lift’s debut product, first released more than 70 years ago. By working with the vehicle’s existing suspension, Air Lift 1000 helps with vehicle squat, poor headlight aim, unresponsive steering, trailer sway, body roll and bottoming out. By properly leveling the load, squat is eliminated, braking is improved and the vehicle is returned to a level and stable state, allowing users to tow and haul with safety and comfort.

The Air Lift 1000 system (PN: 60859) is air adjustable from 5 to 35 PSI, allowing them to be adjusted to the weight of the load. Whether the vehicle is loaded or unloaded, the volume of the air springs will improve the overall ride quality. Installation requires no drilling or special tools and the kit includes an easy-to-follow, fully illustrated instruction manual for an DIY friendly installation. For convenient inflation and deflation of the air springs, Air Lift offers a variety of on-board air compressor systems, including both wired and wireless systems.

Steele Rubber Products
Vent Window Set for Scout II

Steele Rubber Products released its new Vent Window Weatherstrip Set for the ’71–’80 International Scout II. For more than 60 years Steele Rubber has been manufacturing and offering high quality weatherstripping for classic cars, trucks and hot rods.

• Vent Window Weatherstrip Set
• Fits 1971-1980 International Scout II
• PN: 70-4547-55

This Front Door Vent Window Weatherstrip pair is designed from the original parts for superior fitment and seal. A four (4) piece (with end caps) set that fits both driver (left) and passenger (right) front doors of the vent/wing window assemblies.

• Fully molded from top quality rubber with a corrosion resistant brass metal core to ensure durability and proper seal.
• Reproduction is designed from the original part to fit correctly.
• Installs into metal vent window frame.
• Made in the USA

Hooker BlackHeart
Exhaust System for Mopar A-Body With Gen III Hemi Swap

Finish off your Gen III Hemi swap project with the finest exhaust system available for your ’67–’74 Mopar A-body. Hooker BlackHeart’s new exhausts feature 2.5-in. diameter, 304 stainless-steel, zero-restriction mufflers and 304 stainless-steel mandrel-bent exhaust tubing. This system is designed for the Gen III Hemi swap vehicles and bolts directly to BH23104 Shorty Headers.

The high-tuck design provides the best ground clearance for lowered cars. Optional rectangular polished exhaust tips fit below the rear bumper (available separately to replace exhaust turndowns).

DEI
Titanium Knitted sleeves

Titanium Knitted sleeves are available in two different precut lengths and special order lengths. They have a max temperature rating of 1800°F with a continuous rating of 1382°F.

Perfect for larger exhaust pipes and turbo down pipes, as sleeves can expand up to 1.5 times normal diameter allowing to install over flanges and sensor threads. You can cut to length and simply roll the ends. Protect components and keep heat from transferring into cabins, protect components and vehicle bodywork. Designed to fit 3-in. and 4-in. O.D. tube size.

Howell EFI
TBI Conversion Kits for Classic International Harvester Scout Trucks

Howell EFI offers eight different Throttle Body Injection (TBI) kits that can be used to convert classic International Harvester Scout trucks to TBI. Whether driven off-road, used for show or a daily driver, Howell’s TBI conversion kits are designed to convert classic Scouts (Scout 80, Scout 800, 810, Scout II) quickly and efficiently to fuel injection improving cold starting, drivability and fuel mileage. And for off-roaders, your Scout will be less likely to be fuel starved when taking the trail at an angle.

The kits include everything needed to convert these classic styled Scouts from the original Scout 80 (’60–’65) to the 810 (’71) to TBI in one easy kit and can work with or without modified engine or headers and with options for 2BBL or 4BBL intakes. Howell TBI kits feature a remanufactured GM throttle body appropriate for the engine size, all sensors—MAP, coolant and oxygen, components, a stand-alone wiring harness available in variable lengths based on where the TBI will be located, ECM and fuel pump, clamps and one of three sized adapter plates. The Howell TBI kit allows for custom calibration PROM for the engine and an ECM that installs under the dash. No tuning will be required. The fuel pump installs into the main fuel line, and bypass fuel is returned to the tank. The weather resistant harness includes a diagnostic connector, and the diagnostic is like a ’86–’92 GM pickup. The kit utilizes the OBDI GM diagnostic capabilities for scanning codes.

Current available kits include IH461 CID, IH478 CID, IH304 CID, IH345 CID, IH392 CID, IH401 CID, IH446 CID and IH266 CID. Options exist for the kits to make sure that installation is true plug and play.