By Juan Torres

With thousands of credentialed media from around the world looking for the latest automotive trends, technology and cutting-edge products at the 2023 SEMA Show, October 31-November 3 in Las Vegas, exhibitors should get a jump-start on connecting with journalists and creating brand awareness.

Below are tools and strategies available to SEMA Show exhibitors at no cost:

• Post press releases in the SEMA Show Online Media Center: By posting news releases in the SEMA Show Online Media Center, exhibitors ensure that reporters looking for Show-related news take advantage of their story. Posting to the Online Media Center can also generate coverage from SEMA’s publications and social media outlets. Post your release today at www.semashow.com/press-release. 
• Enter the New Products Showcase: Exhibitors can take advantage of the New Products Showcase by entering their first product for free. Provide a detailed description of that product to generate additional exposure and drive traffic to your booth. As the No. 1 destination at the SEMA Show, the Showcase often generates additional coverage. Enter a product now. 
• Host a press conference: If your company is announcing a new product or service at the SEMA Show, a press conference could generate additional media interest. Hosting a press conference in the Media Center or your booth offers media the opportunity to learn about your new product at a designated time. Sign up for a press conference here.  
• Create a press kit: It’s not too early to begin working on a comprehensive press kit to distribute at the SEMA Show. In addition to having press kits available to reporters in the booth, exhibitors can place press kits and releases in the official SEMA Show Media Center at no cost. 

For more information, download the Public Relations Opportunities guide sheet or contact the SEMA Show Public Relations team at pr@sema.org.

By SEMA Editors

John "J.C." Concialdi. Photo courtesy of MotorTrend.

John "JC" Peter Concialdi has passed away at his home in Murrieta, California. He was 67 years old. JC founded Advanced Engine Management (AEM) in 1987.

JC was a juggernaut in the automotive industry and was an innovator whose product designs set standards for their performance and engineering. 

JC founded AEM after his time working at Weber, where he received the first-ever California Air Resources Board (CARB) Executive Order for a performance carburetor. In his early days at AEM, JC tuned high-performance carburetors for all types of vehicles, including off-road racers Carl Wells, Mickey Thompson, Spencer Lowe and Rick and Roger Mears. His talent has brought some of the biggest names in the industry through AEM's doors, including Carroll Shelby, Phil Hill, Mickey Thompson, Stephan Papadakis, Bisi Ezeroiha and many others. 

As AEM grew and transitioned into manufacturing, its cold air intakes set the standard for performance and design, making AEM the go-to brand in the import performance market. JC created the air bypass valve, which received a patent, to solve the potential danger of hydrolock from the increased intake length common with cold air induction piping.

JC was instrumental in the co-development of the first plug & play engine management system for racecars, the Series 1 EMS. He designed and developed the first oil-free high-flow air filtration media for the automotive aftermarket (DryFlow). Before AEM sold its hard parts division, JC co-developed AEM's OEM engineering and development division, which supplied performance products for several OEM vehicle manufacturers. JC also created and directed the fuel delivery arm of AEM, designing an affordable high-flow fuel pump line that is alcohol-compatible before they were common in the market.

Lesser known was JC's passion for philanthropy and helping others. John performed career guidance work for the Wounded Warrior Project, where he regularly met with wounded service members to expose them to opportunities in the automotive industry. He also lectured at high schools, colleges, and universities about working in the automotive technology sector. JC was a champion for the industry.

A Celebration of Life will be held in JC's honor. Memorial contributions can be made in JC's honor to the Wounded Warrior Project here.

By SEMA Editors

High-performance driveline manufacturer Mark Williams Enterprises (MWE) has officially expanded into the electric vehicle (EV) market. MWE has developed a new stub axle assembly for the popular IDM-190 power module from EV and hybrid propulsion system maker Cascadia Motion, a division of BorgWarner. The product uses the popular Series 15 constant velocity joint (commonly referred to as a "Porsche 930" CV joint).

"We see the Cascade high torque power unit being the choice of many independent EV builders and have developed this rugged assembly to facilitate its use," said MWE president Mark Williams.

Manufactured from a 300M alloy steel forging and heat-treated to more than 300,000-psi tensile strength, the unit is double shot-peened. All exposed surfaces are given a Cerakote ceramic gray coating for rust protection. The stub shaft features a recess to protect the housing seal from debris and road hazards.

SPAL Automotive Announces New Manufacturing, Office Facility in Ankeny, Iowa

SPAL Automotive--the designer and manufacturer of high-quality electric fans, blowers and fluid pumps for vehicles and equipment--has announced plans to construct a state-of-the-art manufacturing and office facility in Ankeny, Iowa.

SPAL USA, the North American subsidiary of SPAL Automotive Srl, has been providing products from Italy since 1989. The company's newly planned facility will join its current sales and distribution center in a 40,000-sq.-ft. facility in Ankeny.

Plans for the new facility--which will help produce cooling fans for a new electric vehicle platform for a major US automaker--include green energy power from enhanced insulation, existing renewable electricity and solar panel technology. Construction is expected to begin this year, with the first of three possible stages set for completion in early 2025.

"We have always set the highest standards. We are convinced that quality, innovation and service have been, are, and always will be the main cornerstones of our history and culture. Using these cornerstones, SPAL has established its credibility over the years, presenting itself as an ideal partner for designing, manufacturing and marketing engine bay cooling and vehicle cab ventilation solutions for all means of transport," said Alessandro Spaggiari, president of SPAL Automotive Srl.

WeatherTech Extends Naming Rights of Laguna Seca

The Monterey County Board of Supervisors has approved a five-year extension for WeatherTech to continue as the naming rights partner of WeatherTech Raceway Laguna Seca, which is owned by the County of Monterey in California.

The new agreement--reported to be $1 million per year--will extend through June 30, 2028. WeatherTech became the title sponsor in July 2018 for its initial five-year involvement.

"The WeatherTech team's enthusiasm for motorsports and our community is unmatched," said John Narigi, president and general manager of WeatherTech Raceway Laguna Seca.

The announcement comes as WeatherTech Raceway nears completion on several projects, including the new Start/Finish bridge, site and drainage work, and the historical track's repaving. The grand reopening will be held Friday, July 7, during the MotoAmerica Superbike SpeedFest.

By Ashley Reyes

The automotive aftermarket industry is highly competitive, and without the right tools and technology to streamline product development, businesses risk adding time and inefficiency to their processes, which can lead to delays in bringing products to market.

The SEMA Emerging Trends & Technology Network (ETTN) N.E.R.D. Symposium--taking place August 16-18 at the SEMA Garage in Detroit, Michigan--will provide automotive aftermarket engineers with the solutions they need to boost productivity, stay ahead of the competition and get their products to market faster.  

Engineers should secure their spots and register now to receive the following:

One-On-One Quality Meetings  

Unlike a traditional conference where vendors set up booths to connect with customers, the N.E.R.D. Symposium consists of private meetings between engineers and product and service providers. Engineers will hear directly from businesses about their technologies, why they are relevant to their projects and be able to discuss collaboration opportunities.   

Access to Cutting-Edge Tools and Technologies  

By meeting with products and service providers, engineers will discover cutting-edge tools and technologies specifically designed to enhance and optimize their product development process. By knowing what tools to invest in, engineers can drive their operations more efficiently and identify areas of opportunity.   

High-Powered Education Sessions 

The N.E.R.D. Symposium offers in-depth education sessions designed to help engineers stay up-to-date on the latest advancements on alternative internal combustion-engine (ICE) technology, vehicle communication standards, advanced driver assistance systems (ADAS) and more. Leveraging these insights can help engineers identify new market niches and develop more innovative products.   

Networking Opportunities  

Engineers and product vendors will take part in focused networking sessions where they can further exchange ideas and explore potential collaborations. Engaging in these conversations will help attendees establish valuable partnerships that can benefit their projects in the long run. 

View the entire program schedule here. To learn more about the N.E.R.D. Symposium and to sign up, visit sema.org/nerd.

By Ashley Reyes

Women have been breaking barriers and making significant strides in the traditionally male-dominated automotive aftermarket industry; however, achieving true equality and inclusivity in the field still requires a collective effort from both men and women.

SEMA members are invited to the first session of the SEMA Businesswomen's Network (SBN) Male Ally Webinar Series, "What Does a Male Ally Look Like?" on Tuesday, June 27, at 12:00 p.m. PDT to learn what a male ally is, why it's important and how it's accomplished.

Wade Kawasaki, partner at Legendary Companies, Frank Vasquez of KW Suspensions, Tara Thompson of Dixie 4 Wheel Drive and Rachel Speir of RS Marqueting will share their experiences with male allyship, resources to help raise male allyship awareness, and facilitation and ways to empower more people to be allies for females in the industry.

Attendees will walk away knowing the general definition of what a male ally is and key characteristics that could be helpful when encountering a situation that requires one. Register here.

By Ashley Reyes

Electric vehicles (EVs) are part of a rapidly growing segment in the performance aftermarket. To ensure efficient product development, engineers, programmers and developers must know how to accurately assess modifications' influence on EV performance--and they can do so with an upcoming online program.

During the webinar EV Dyno Testing on Wednesday, July 13, at 1:00 p.m. PDT, attendees will learn how to properly dyno test an EV chassis. Participants will hear from Michael Caldwell, the sales manager at Mustang Advanced Engineering, and walk away knowing: 

• The difference between dyno testing an EV and an internal combustion engine (ICE) vehicle.
• How to prepare an EV for accurate chassis dyno testing. 
• How to evaluate the results from an EV chassis dyno test. 
• How to report accurate performance increases. 

Caldwell has more than 20 years of experience in the automotive testing business. Connect with him live on Wednesday, July 13, and register for the webinar today.

By Ashley Reyes

SEMA is accepting nominations for its 2023 council & network awards to honor the unwavering passion, dedication and innovative spirit that drives the automotive aftermarket industry.

The awards celebrate the exceptional contributions of council and network members and honor leading companies and individuals who have made a significant impact in their respective industry segments.

"Among the nine SEMA communities in the council and network program are members who volunteer their time and expertise to protect, promote and advance the automotive aftermarket," said Zane Clark, SEMA vice president of membership, education, research and councils. "Participating in the nomination process helps ensure that SEMA is aware of all of the remarkable contributions that drive our industry forward and that no company or individual who deserves to be recognized goes unnoticed."  

Nominations are open in the following categories:  

• Automotive Restoration Market Organization (ARMO): Business of the Year, Person of the Year.
• Emerging Trends & Technology Network (ETTN): Engineer of the Year.
• Future Leaders Network (FLN): Vanguard Award, Professional of the Year Award.
• Hot Rod Industry Alliance (HRIA): Hall of Fame, Industry Recognition Award, Business of the Year, Design & Engineering Award, Evolution of Hot Rodding Award.  
• Motorsports Parts Manufacturers Council (MPMC): Hall of Fame (awarded at the Performance Racing Industry Show). 
• Professional Restylers Organization (PRO): Manufacturer of the Year, Nat Danas Person of the Year, Restyler of the Year, Jim Borré Lifetime Achievement Award. 
• Truck & Off-Road Industry Alliance (TORA): Hall of Fame, Retailer of the Year, Jessi Combs Ambassador of the Year. 
• Wheel & Tire Council (WTC): Hall of Fame. 

Award winners will be announced at each council and network's respective SEMA Show reception, which brings together influential industry leaders and members within each segment of the automotive aftermarket. Nominate today!

By Ashley Reyes

The 2023 National Street Rod Association (NSRA) Street Rod Nationals in Louisville, Kentucky, will allow visitors to participate in high-powered education sessions led by top manufacturers in the hot-rod and automotive restoration segments.

Through the Hot Rod Industry Alliance (HRIA) Education Days, August 3-4, at the NSRA Nationals, hot-rod builders and enthusiasts will join manufacturers as they share valuable insights and tips about their products and systems. Attendees will gain insight into new hot rod trends and innovations, connect directly with the manufacturers and learn about essential processes for modifying or upgrading their own hot-rod projects.

With 12 seminars--six seminars per day--and each presented by a different manufacturer, the HRIA Education Days program provides a one-stop educational opportunity to learn about relevant processes that benefit a hot-rod business. Click here to view the seminar schedule and session descriptions.

This year's presenting manufacturers and sessions are:

• BluePrint Engines: How to Modernize Your Hot-Rod Engine  
• Bowler Performance Transmissions: Transmission Decisions: Is More Gears the Way to Go?  
• Classic Instruments: Providing Your "Finishing Touch"
• Driven Racing Oil: Let's Talk About Oil: All Your Oil Questions Answered With the Expert  
• Edelbrock Superchargers: Modern Supercharges for Street or Race Use 
• Heidts: How to Choose the Best Suspension for Your Hot Rod 
• Painless Wiring: Automotive Electrical Basics  
• QA1: Optimizing Ride Quality and Driveablilty of Your Classic Car  
• Steele Rubber Products: Where the Rubber Meets the Ride  
• Vintage Air: Keeping Your Cool: The Basics of Performance Automotive Air  
• Watson's StreetWorks: Modern Security for Classic Rides 
• Willwood Discbrakes: Brake System Basics  

Also taking place at the Kentucky Expo Center is an HRIA open meeting and social gathering on August 2, at 3:30 p.m. EDT in room B101. The meeting is open to current and prospective HRIA members and will include a chance to network and learn about industry resources for hot-rod business. Drinks and snacks will be provided.

Register for education sessions and the open meeting here.

By SEMA Editors

Registration for the 2023 SEMA Show, October 31-November 3 in Las Vegas, is open at SEMAShow.com/register. Show management is dedicated to making the event as cost-effective as possible for all. Register by June 30 for just $40. Registration is $60 through September 29 and $120 after that date.

Registering early allows attendees to take advantage of the best rates and receive all the necessary information to plan their SEMA Show experience. Early registration also ensures that attendees will receive their badges in the mail before this year's event.

This year's SEMA Show will offer an attendee and buyer experience like no other automotive trade show on the planet. The event is the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and tailor a professional development plan with best-in-class education programs led by subject-matter experts, thought leaders and industry leaders.

Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register!

International Buyers and Attendees

International travelers can request a letter of invitation during the registration process. Unsure if you will require a visa from your country of origin? Use the U.S. Department of State's handy Visa Wizard to determine your needs. In addition, many countries are eligible for the U.S. Visa Waiver Program. If you are traveling from any eligible country, register for your Electronic System for Travel Authorization (ESTA) approval before your travel.

If you have questions or need assistance, contact customer service at 866-229-3687. International callers dial direct +1-224-563-3154 or email aapexsema@csreg.zohodesk.com. Service is available Monday through Friday, 9:00 a.m.-6:00 p.m. CDT.

By SEMA Editors

Attendees of the 2023 SEMA Show, October 31-November 3 in Las Vegas, have the exclusive opportunity to become electric-vehicle (EV) certified as part of a new SEMA initiative to create a more robust career- and professional-development program year-round.

Electric Vehicles 101 Presented by Legacy EV is a full-day program set for Monday, October 30, allowing early arrivals and exhibitors to upskill themselves with a new understanding of EV powertrains in an intimate, hands-on session capped at 20 participants.

Subject-matter expert Greg Snowden of Revolt Systems will join curriculum specialists Baily Soto and Tom Santilli of Legacy EV to demonstrate how to observe, describe and predict the relationship between volts, ohms and amperes in a variety of electrical circuits; apply principles of Watt's Law; identify tools and equipment required to maintain an electrical system safely; perform a manufacturer high-voltage disconnect procedure; and much more. And attendees will work with real EV powertrains and tooling on Legacy EV training benches.

At the end of the course--broken into two sessions named "Understanding EV Anatomy and Electrical Theory" and "Applications with EV Specifications, EV Tooling, HV Safety"--attendees will receive an EV101 certification from Legacy EV, a study guide and an at-home assessment which will grant attendees seven hours of continuing education credits toward achieving and/or maintaining Legacy EV’s certification.

The cost to attend Electric Vehicles 101 presented by Legacy EV is $600 per attendee. Legacy EV will allow participants to apply the session cost ($600) toward a full Legacy EV Certified Technician certification course. 

Stay tuned for more details on the world-class SEMA Education program for 2023, including the announcement of partner education tracks and the overall keynote speaker program.

SEMA Show management is dedicated to making the event as cost-effective as possible for all. Register at SEMAShow.com/register by June 30 for just $40. Registration is $60 through September 29 and $120 after that date.