By Katie Carson

TORA-member manufacturers exhibiting at the 2017 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

The Media Preview Exclusive, presented by the Truck and Off-Road Alliance (TORA) will be held Monday, October 30, prior to the opening of the 2017 SEMA Show. Held in the Media Center located in the Skybridge of the Las Vegas Convention Center (LVCC), the preview allows TORA-member manufacturers exhibiting at the 2017 SEMA Show to maximize product exposure to some of the top media outlets in the light-truck segment.

Manufacturers are encouraged to set up temporary signage, banners and marketing materials within their designated display space, as well as bring products for the media to preview and touch.

Throughout the two-hour event, exhibiting truck-accessory manufacturers will meet face-to-face with editors, reporters and media influencers, making contacts and introducing their latest products without sacrificing valuable floor time with buyers.

The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2017 Media Preview Exclusive exhibitors who enter their new products during the application period. The awards will be presented during the event.

Apply to exhibit at the Media Preview Exclusive.

Exhibiting Requirements & Event Details

• Companies must be a light-truck accessory manufacturer.
• Companies must be SEMA and TORA members in good standing at the time of application submission and the event.
• Companies must be 2017 SEMA Show exhibitors.
• Selected participants shall commit to staffing their booths from 12:00 p.m.–2:00 p.m. on the day of the event.
• A $300 exhibitor fee will be charged to companies selected to participate in the Media Preview Exclusive after the application deadline (August 4, 2017).

By SEMA Editors

(L–R): Edie Clouse, Craig Turner, Susan Carpenter, Joan Turner, Reba Hicks, Mackenzie Hicks, Judy Brooks, Ashley Ailsworth, Molly Tomlinson, Nancy Flores, Christian Robinson, Matt Donovan, Julia Jeffs, Tom Brooks (organizer) and Eric Snyder.

Each year, working with qualified SEMA Cares charities, including Childhelp, Victory Junction and the Austin Hatcher Foundation, SEMA Cares volunteers help children build hundreds of pinewood race cars that can be purchased by SEMA members to support children in need. These pinewood cars will be raced at the SEMA Installation & Gala, and then shipped to purchasing SEMA members following the event.  

Several volunteers recently attended the pinewood build day at Childhelp, located in Lignum, Virginia, where children decorated two cars, one of which they kept, and the other destined to be sold to a SEMA member as a part of the SEMA Pinewood Drag Races “Build-It-for-Me” category. 

SEMA members can purchase their own kid-built pinewood cars and help a child in need.

Held in conjunction with the annual SEMA Installation & Gala, the SEMA Cares Pinewood Drag Races take place at the Fairplex Conference Center in Pomona, California, Friday, July 28, 2017, at 12:00 p.m. This elegant setting will play host to some of the most competitive drag racing on the planet. The finals will take place during the cocktail reception shortly before the banquet begins.

Proceeds from the races benefit SEMA Cares charities, including Childhelp and Victory Junction. Childhelp assists abused and neglected children by providing counseling and programs in a safe and secure living environment. Victory Junction provides the camp experience for children with chronic medical conditions or serious illnesses who otherwise would not be able to go.

Sponsoring a SEMA Cares pinewood drag race car is easy and rewarding. Help a child in need today.

By SEMA Editors

(L–R): Edie Clouse, Craig Turner, Susan Carpenter, Joan Turner, Reba Hicks, Mackenzie Hicks, Judy Brooks, Ashley Ailsworth, Molly Tomlinson, Nancy Flores, Christian Robinson, Matt Donovan, Julia Jeffs, Tom Brooks (organizer) and Eric Snyder.

Each year, working with qualified SEMA Cares charities, including Childhelp, Victory Junction and the Austin Hatcher Foundation, SEMA Cares volunteers help children build hundreds of pinewood race cars that can be purchased by SEMA members to support children in need. These pinewood cars will be raced at the SEMA Installation & Gala, and then shipped to purchasing SEMA members following the event.  

Several volunteers recently attended the pinewood build day at Childhelp, located in Lignum, Virginia, where children decorated two cars, one of which they kept, and the other destined to be sold to a SEMA member as a part of the SEMA Pinewood Drag Races “Build-It-for-Me” category. 

SEMA members can purchase their own kid-built pinewood cars and help a child in need.

Held in conjunction with the annual SEMA Installation & Gala, the SEMA Cares Pinewood Drag Races take place at the Fairplex Conference Center in Pomona, California, Friday, July 28, 2017, at 12:00 p.m. This elegant setting will play host to some of the most competitive drag racing on the planet. The finals will take place during the cocktail reception shortly before the banquet begins.

Proceeds from the races benefit SEMA Cares charities, including Childhelp and Victory Junction. Childhelp assists abused and neglected children by providing counseling and programs in a safe and secure living environment. Victory Junction provides the camp experience for children with chronic medical conditions or serious illnesses who otherwise would not be able to go.

Sponsoring a SEMA Cares pinewood drag race car is easy and rewarding. Help a child in need today.

By SEMA Editors

(L–R): Edie Clouse, Craig Turner, Susan Carpenter, Joan Turner, Reba Hicks, Mackenzie Hicks, Judy Brooks, Ashley Ailsworth, Molly Tomlinson, Nancy Flores, Christian Robinson, Matt Donovan, Julia Jeffs, Tom Brooks (organizer) and Eric Snyder.

Each year, working with qualified SEMA Cares charities, including Childhelp, Victory Junction and the Austin Hatcher Foundation, SEMA Cares volunteers help children build hundreds of pinewood race cars that can be purchased by SEMA members to support children in need. These pinewood cars will be raced at the SEMA Installation & Gala, and then shipped to purchasing SEMA members following the event.  

Several volunteers recently attended the pinewood build day at Childhelp, located in Lignum, Virginia, where children decorated two cars, one of which they kept, and the other destined to be sold to a SEMA member as a part of the SEMA Pinewood Drag Races “Build-It-for-Me” category. 

SEMA members can purchase their own kid-built pinewood cars and help a child in need.

Held in conjunction with the annual SEMA Installation & Gala, the SEMA Cares Pinewood Drag Races take place at the Fairplex Conference Center in Pomona, California, Friday, July 28, 2017, at 12:00 p.m. This elegant setting will play host to some of the most competitive drag racing on the planet. The finals will take place during the cocktail reception shortly before the banquet begins.

Proceeds from the races benefit SEMA Cares charities, including Childhelp and Victory Junction. Childhelp assists abused and neglected children by providing counseling and programs in a safe and secure living environment. Victory Junction provides the camp experience for children with chronic medical conditions or serious illnesses who otherwise would not be able to go.

Sponsoring a SEMA Cares pinewood drag race car is easy and rewarding. Help a child in need today.

By SEMA Editors

(L–R): Edie Clouse, Craig Turner, Susan Carpenter, Joan Turner, Reba Hicks, Mackenzie Hicks, Judy Brooks, Ashley Ailsworth, Molly Tomlinson, Nancy Flores, Christian Robinson, Matt Donovan, Julia Jeffs, Tom Brooks (organizer) and Eric Snyder.

Each year, working with qualified SEMA Cares charities, including Childhelp, Victory Junction and the Austin Hatcher Foundation, SEMA Cares volunteers help children build hundreds of pinewood race cars that can be purchased by SEMA members to support children in need. These pinewood cars will be raced at the SEMA Installation & Gala, and then shipped to purchasing SEMA members following the event.  

Several volunteers recently attended the pinewood build day at Childhelp, located in Lignum, Virginia, where children decorated two cars, one of which they kept, and the other destined to be sold to a SEMA member as a part of the SEMA Pinewood Drag Races “Build-It-for-Me” category. 

SEMA members can purchase their own kid-built pinewood cars and help a child in need.

Held in conjunction with the annual SEMA Installation & Gala, the SEMA Cares Pinewood Drag Races take place at the Fairplex Conference Center in Pomona, California, Friday, July 28, 2017, at 12:00 p.m. This elegant setting will play host to some of the most competitive drag racing on the planet. The finals will take place during the cocktail reception shortly before the banquet begins.

Proceeds from the races benefit SEMA Cares charities, including Childhelp and Victory Junction. Childhelp assists abused and neglected children by providing counseling and programs in a safe and secure living environment. Victory Junction provides the camp experience for children with chronic medical conditions or serious illnesses who otherwise would not be able to go.

Sponsoring a SEMA Cares pinewood drag race car is easy and rewarding. Help a child in need today.

By SEMA Editors

Exhibitors are provided a lead list of all the buyers who scan their products in the Showcase.

The SEMA Show’s No. 1 buyer and media destination, the New Products Showcase is the most valuable resource for exhibitors seeking additional product exposure and company outreach. SEMA Show management reports that more than half of buyers are influenced to visit an exhibitor after seeing their product in the New Products Showcase.

As one of the most cost-effective ways for companies to build on their Show investment and generate more publicity, the New Products Showcase pays dividends year-round. All of the products in the Showcase are photographed and featured in SEMA News and on www.SEMAphotos.com. Every product entered in the showcase features detailed product information, as well as traditional descriptive signs, adding a layer of convenience for buyers and media.

In addition to highlighting the industry’s newest releases, the New Products Showcase includes a Featured Products category for exhibitors to highlight their signature products or best sellers. Featured Products may be previously introduced products and do not need to qualify as new.

The first product entered in the New Products Showcase is free. All additional entries are $75 per product category if entered by Friday, October 6, after which, the fee is $150 per product category. Note: Entries submitted on-site will be accepted based on space availability.

Enter your products here.

For more information about the SEMA Show New Products Showcase, visit the SEMA Show website.

To register for the SEMA Show, visit www.SEMAShow.com/register.

By SEMA Editors

Exhibitors are provided a lead list of all the buyers who scan their products in the Showcase.

The SEMA Show’s No. 1 buyer and media destination, the New Products Showcase is the most valuable resource for exhibitors seeking additional product exposure and company outreach. SEMA Show management reports that more than half of buyers are influenced to visit an exhibitor after seeing their product in the New Products Showcase.

As one of the most cost-effective ways for companies to build on their Show investment and generate more publicity, the New Products Showcase pays dividends year-round. All of the products in the Showcase are photographed and featured in SEMA News and on www.SEMAphotos.com. Every product entered in the showcase features detailed product information, as well as traditional descriptive signs, adding a layer of convenience for buyers and media.

In addition to highlighting the industry’s newest releases, the New Products Showcase includes a Featured Products category for exhibitors to highlight their signature products or best sellers. Featured Products may be previously introduced products and do not need to qualify as new.

The first product entered in the New Products Showcase is free. All additional entries are $75 per product category if entered by Friday, October 6, after which, the fee is $150 per product category. Note: Entries submitted on-site will be accepted based on space availability.

Enter your products here.

For more information about the SEMA Show New Products Showcase, visit the SEMA Show website.

To register for the SEMA Show, visit www.SEMAShow.com/register.

By SEMA Editors

Exhibitors are provided a lead list of all the buyers who scan their products in the Showcase.

The SEMA Show’s No. 1 buyer and media destination, the New Products Showcase is the most valuable resource for exhibitors seeking additional product exposure and company outreach. SEMA Show management reports that more than half of buyers are influenced to visit an exhibitor after seeing their product in the New Products Showcase.

As one of the most cost-effective ways for companies to build on their Show investment and generate more publicity, the New Products Showcase pays dividends year-round. All of the products in the Showcase are photographed and featured in SEMA News and on www.SEMAphotos.com. Every product entered in the showcase features detailed product information, as well as traditional descriptive signs, adding a layer of convenience for buyers and media.

In addition to highlighting the industry’s newest releases, the New Products Showcase includes a Featured Products category for exhibitors to highlight their signature products or best sellers. Featured Products may be previously introduced products and do not need to qualify as new.

The first product entered in the New Products Showcase is free. All additional entries are $75 per product category if entered by Friday, October 6, after which, the fee is $150 per product category. Note: Entries submitted on-site will be accepted based on space availability.

Enter your products here.

For more information about the SEMA Show New Products Showcase, visit the SEMA Show website.

To register for the SEMA Show, visit www.SEMAShow.com/register.

The ’18 Ford F-150 Raptor has been spied in Dearborn, Michigan, and this time completely undisguised.

The new Raptor has been on sale for about a year, but Ford will make some changes to the vehicle for 2018. The truck will follow suit with the rest of the F-150 lineup by receiving a refreshed tailgate, but that’s where it appears to stop; no changes to the front, taillights, etc.

Expect the F-150 to soldier on into 2018 with the 3.5 Ecoboost and 10-speed automatic transmission.

Debut of the ’18 Raptor is expected by this fall.

Photo credit: Brian Williams, SpiedBilde

The ’18 Ford F-150 Raptor has been spied in Dearborn, Michigan, and this time completely undisguised.

The new Raptor has been on sale for about a year, but Ford will make some changes to the vehicle for 2018. The truck will follow suit with the rest of the F-150 lineup by receiving a refreshed tailgate, but that’s where it appears to stop; no changes to the front, taillights, etc.

Expect the F-150 to soldier on into 2018 with the 3.5 Ecoboost and 10-speed automatic transmission.

Debut of the ’18 Raptor is expected by this fall.

Photo credit: Brian Williams, SpiedBilde