By SEMA News Editors

First Brands Group Names Charles Moore as Interim CEO

First Brands Group, a global supplier of aftermarket automotive parts, has appointed Charles Moore as interim CEO, succeeding founder and CEO Patrick James, who resigned from the company, according to published reports.

Moore, who brings more than 30 years of leadership experience in restructuring and performance improvement in the automotive industry, has served as First Brands' chief restructuring officer since September 2025. He takes over as First Brands continues its Chapter 11 cases in the United States Bankruptcy Court for the Southern District of Texas.

As Interim CEO, Moore will collaborate with the company's management team and advisors to guide operational stabilization efforts and oversee a court-supervised sale process, while also providing support to the special committee of the board of directors. No other changes to the executive leadership team are expected, reports said.  

For more information, visit firstbrandsgroup.com.

Road2SEMA Rally Ignites Coast-to-Coast Drive for Make-a-Wish America

A 3,500-mile automotive adventure, four wild UK builds, one powerful mission to make dreams come true. This fall, the Road2SEMA Charity Rally will fire up the highways of America, taking four jaw-dropping UK-built cars on a 3,500-mile journey from New Jersey to Las Vegas in support of Make-A-Wish® America.

Along the way, the Rally will make ten major event stops, giving enthusiasts across the country the rare chance to see the cars up close, meet the builders behind them, and be part of a shared mission: turning horsepower into hope.

Leading the charge is the Petrolheadonism VW Corrado VR6 Clubsport, a stunning UK-engineered showpiece built for the 2025 SEMA Show. Three equally outrageous builds will join it:

• Ferrari-engined Subaru GF8 2V Wagon: a brutal, track-bred wagon with pure rally spirit.
• Backfire Media's Drift Limo: a sideways beast featuring a Mercedes-Benz body, six bucket seats, and a twin-turbo BMW V8 under the hood.
• Twin Turbo Lamborghini Huracan: a no-limits supercar that will roar louder than Las Vegas itself during SEMA week.

Each vehicle is designed to represent the passion, skill and creativity of the UK's custom car scene.

Supporters can scan the QR code on the Corrado to donate to Make-A-Wish America. With a $5 donation, they can also enter the official sweepstakes to win the Corrado itself.

Every dollar raised fuels life-changing wishes for children facing critical illnesses, making every mile of this rally count.

The grand prize draw will take place on Friday, November 7, at 2:30 p.m. PST, live from the EBC Brakes booth (Central Hall, Booth #23151) at the SEMA Show in Las Vegas and streamed globally.

"Road2SEMA isn't just about incredible cars, it's about driving hope, one mile at a time," said Ciro Ciampi, Petrolheadonism.club founder and CEO. "This is our chance to do something extraordinary with the automotive community behind us."

The Road2SEMA Rally kicks off on October 23 and will host daily activations in the following locations: New Jersey, Washington, Kentucky, Nashville, Memphis, Dallas, Roswell, Monument Valley, Scottsdale, and finally Las Vegas for the SEMA Show, November 4-7.

For more information or to get involved, visit Road2SEMA.us.

[Editor's note: This program and sweepstakes are backed by the Road2SEMA Charity Rally and are not official SEMA programs.]

Ford Announces Key Leadership Changes

Ford Motor Company has announced a series of leadership changes designed to strengthen its global operations.

"These global leadership appointments underscore our relentless commitment to building a truly world-class team across Ford, united by a singular focus: delivering product excellence and quality for our customers globally," said Jim Farley, Ford president and CEO.

Effective November 1, Jim Baumbick has been appointed president of Ford Europe. Baumbick, who most recently served as vice president of advanced product development, cycle planning and programs, will lead the strategic direction of Ford's European business unit. In this role, he will focus on aligning with key regional stakeholders, developing products tailored to European customers, and driving faster, more efficient execution. He will report to Ford vice chair John Lawler.

Baumbick succeeds his previous role as vice president of advanced product development, cycle planning and programs, which will now be filled by Sam Basile. Basile joins Ford from General Motors, where he spent nearly three decades in leadership positions, most recently as vice president of global product programs. He joins Ford on October 13 and will report to Ford Chief Operating Officer Kumar Galhotra.

Bryce Currie, currently vice president of Americas manufacturing, assumes an expanded global role as chief manufacturing officer with responsibility for manufacturing and safety worldwide. Kieran Cahill, vice president of industrial operations europe and IMG, will report to Currie.

Andrew Frick, president of Ford Blue and Model e, will now also lead the Lincoln Motor Company. With this change, Ford's global retail business units for gas, hybrid and electric vehicles, including Lincoln, will be unified under one leader. Joaquin Nuño-Whelan will continue as president of Lincoln, reporting to Frick.

Ford also announced the retirements of two longtime product development and engineering executives: Chuck Gray, vice president of vehicle hardware engineering, and Darren Palmer, vice president of EV programs.

Gray, who retires December 1, built a reputation for engineering excellence and made lasting contributions to the Industrial System team and the company as a whole. He will be succeeded by Charles Poon, currently director of electrified propulsion engineering. Poon becomes vice president of Vehicle Hardware Engineering on November 1, reporting to Galhotra.

Palmer, a founding member of Team Edison, played a pivotal role in shaping Ford's electric vehicle strategy and helped launch the Mustang Mach-E, F-150 Lightning, and E-Transit. His retirement is effective November 1.

For more information, visit the Ford website.

NPW Promotes Rickerson to VP of Sales and Marketing

Parts distributor NPW Companies has promoted Danielle Rickerson to vice president of sales and marketing, according to published reports.

Rickerson previously served as the company's director of marketing and communications. Rickerson has more than 20 years of experience and brings a deep understanding of market trends, customer needs and operation, the company said.

For more information, npwcompanies.com.

By SEMA News Editors

SEMA is calling on passionate members like you to get involved and make an impact! Volunteer now for Members-at-Large positions across SEMA's nine Councils and Networks. 

Serving as a volunteer leader is your opportunity to: 

• Expand your network – Connect with fellow industry professionals and leaders. 
• Shape the future – Influence programs, events, and resources that move the industry forward. 
• Build your skills – Gain leadership experience and professional development. 
• Give back – Contribute your expertise to help others in the community. 
• Be recognized – Stand out as an engaged, committed industry advocate. 
• Have a voice – Represent your segment and share ideas that matter. 

Your participation helps strengthen the community that drives us all forward. 

👉 Apply today to become a Member-at-Large Volunteer and help guide the future of your industry. 

SEMA's Councils and Networks: 

• Automotive Restoration Market Organization (ARMO) 
• Emerging Trends & Technology Network (ETTN) 
• Future Leaders Network (FLN) 
• Hot Rod Industry Alliance (HRIA) 
• Motorsports Performance & Media Council (MPMC) 
• Professional Restylers Organization (PRO) 
• SEMA Businesswomen's Network (SBN) 
• Truck & Off-Road Alliance (TORA) 
• Wheel, Tire, Suspension, & Brake Council (WTSBC) 

Together, we drive the industry forward. 

SEMA is calling on passionate members like you to get involved and make an impact! Volunteer now for Members-at-Large positions across SEMA’s nine Councils and Networks. 

By SEMA News Editors

Whether you're a long-time attendee, an upstart company exhibiting for the first time, a builder looking to grow your own brand or anything in between, you'll want to let the world know you're at the SEMA Show, November 4-7, Las Vegas. Luckily, promoting your presence at the SEMA Show is now easier than ever with a full suite of new resources for exhibitors and attendees alike.

New for 2025, the SEMA Show Digital Tools page is a one-stop shop equipped with everything you need to build buzz, boost visibility and make you or your brand impossible to miss this November. Accessible at semashow.com/digital-tools, these free-to-use logos, graphics, templates and guides are professionally designed and ideal for helping you stand out before the Show even begins.

What's included:

Eye-Catching Social Media Graphics

The new digital tool kit starts with eye-catching social media graphics—bold, branded templates that let you announce your participation in seconds. Just add your booth number, drop in your logo and post. It's the fastest way to boost visibility and show the world you'll be part of the biggest automotive event of the year.

Ready-to-Post Social Copy Templates

Need help with captions or engagement ideas? The site also offers social post examples and copy templates to generate attention and keep your feed buzzing. Whether you're counting down the days, showing behind-the-scenes prep or teasing new product reveals, these ready-made prompts make your marketing effortless and effective. Want to boost engagement? Don't worry, there are tips for that, too.

Official Logos and Brand Assets

Using the official SEMA Show logos and branding adds polish and credibility to your promotional materials. Download the official assets to feature them in your ads, emails, booth displays or social posts, and instantly boost your connection to the industry's biggest stage by following the simple usage guidelines.

Connect With Journalists Using the Online Media Center

The SEMA Show Online Media Center is an easy and effective tool offering a direct pipeline to automotive journalists and content creators covering the SEMA Show. Upload your press releases and photos (complimentary for exhibitors) and let the media spread the news far beyond the Show floor.

Start Promoting Today

It's never too early to start promoting your presence at the SEMA Show, so now's the time to tap into these powerful tools to build excitement, generate some buzz and gain valuable exposure.

Click here to see all the tools now available to power up your SEMA Show promo.

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors

Cosmo Tires

Booth #41047 and V476

Cosmo Tires will unveil three new product lines at the 2025 SEMA Show to better serve the evolving needs of drivers.

The GripIt XT is an all-purpose Kat which feels at home on asphalt or in the jungle, designed to be as quiet as a kitten yet as rugged as a tiger. The Gripit XT is designed as a true extreme all-terrain beast. Cosmo Tires recently built its own exclusive desert test track in Lima Peru, designed to push the GripIt XT to its limits. And the tire delivered, said Cosmo Tires. The GripIt XT will launch in 14 popular sizes in its first phase, with an additional 15 sizes to follow.

The Kurrent is an M+S-rated premium touring tire with XL (extra load) capacity and Quiet Kat Technology. EV-ready, the Kurrent delivers exceptional performance, treadwear, and stealth. Engineered for the modern driver who demands bold aesthetics and uncompromising performance. A true power line, the Kurrent will launch in 22 popular sizes in its first phase, with an additional 22 sizes to follow, covering a wide range of today's most dynamic vehicles—from sport compacts to crossovers.

The RoadHunter is the newest CUV/SUV all-season tire designed for drivers seeking enhanced traction, handling precision, and long wear durability on both highways and byways. The RoadHunter line is comprised of 52 SKUs, covering 14" to 22" wheel diameters, supporting standard and extra load applications while preserving OEM speed classifications.

See Cosmo Tires on the SEMA Show floor.

SATA USA

Booth #31017

Exactly one hundred years ago, SATA, then known as Sanitaria, produced its very first spray gun. Today, the company is celebrating that milestone with the launch of the jet X 100 Years Edition and a strictly limited production of three anniversary spray guns created especially for the occasion.

SATA enthusiasts can also find the SATAminijet 4400 B and SATAjet 100 B 100 Years Editions available individually, each carrying the same striking anniversary design. In addition, SATA also introduces the SATA jet X. At first glance, you can see that it has a new look: what stands out is the simple, elegant exterior in matte black with red accents.

It is safe to assume that the jet X will make the industry stop and take notice. According to SATA, the most important innovations are of a technical nature. An innovative nozzle technology is intended to set new standards in atomization: The labyrinth system invented by SATA guides the air in the nozzle so that it exits free of turbulence and pulsation. This ensures that the material is atomized extremely fine and homogeneously. The spray pattern is said to be particularly easy to control with optimized material distribution and clearly defined fade-out zones.

See SATA USA on the SEMA Show floor.

Old Air Products

Booth #23997

Old Air Products introduces the HS2, a complete air conditioning, heat, and defrost system engineered for '67-'68 Chevrolet Camaros. Designed for both factory A/C and non-A/C models.

The HS2 features many new enhancements, including its Plug-and-Play ECU, which eliminates the need for programming by the installer. This makes setup quick and easy, with the system ready to operate right out of the box, The unit also adds a floor mode option, improving year-round climate control. A detachable blower motor allows room to make hose connections for ease of installation, according to Old Air Products.

With easy installation, powerful cooling, dependable heat, and strong defrost performance, the HS2 is designed to be the ultimate comfort upgrade for first-gen Camaros.

See Old Air Products on the SEMA Show floor.

Exhibitors can post press releases--free of charge--at semashow.com/press-release to generate excitement and awareness, as well as possible inclusion in association publications and promotion to media attendees. To find more relevant news quickly and efficiently, visit semashow.com/press and sort by type of announcement and/or market segment.

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

Story and photos by Andreas Conradt, Automedia

Spy photographers have once again caught several upcoming vehicles undergoing testing, giving an early glimpse at what's to come before they officially debut.

Performance Variant of the Chinese Xiaomi YU7 SUV Spotted in Germany

The performance variant of the Xiaomi YU7 electric crossover was recently spotted on the Nürburgring Nordschleife during tests. This model will reportedly enter the domestic market under the YU7 GT name. The new crossover is distinguished by wide wheel arches, a lower ground clearance and a distinguishing colour scheme.

The performance variant of the Xiaomi YU7 crossover was previously seen in China in July this year, shortly after its regular variant started domestic sales. Earlier reports suggested that the new car will be called the YU7 Ultra, aligning with the previously released SU7 Ultra performance sedan. However, according to insiders, the vehicle pictured in Germany will be called Xiaomi YU7 GT.

The rear fenders of the Xiaomi YU7 GT are broadened compared to the regular model in order to house the expected wide, 305-mm tires. The car also adopts 21-in. wheels and large ceramic brake discs with yellow callipers, similar to the SU7 Ultra. The SUV has a large ducktail spoiler, frameless side-view mirrors, flush door handles and a LiDAR sensor on the roof.

The Xiaomi YU7 GT will likely adopt the powertrain of the previously launched SU7 Ultra comprised of three electric motors. The front axle has a single electric motor producing 288 kW (286 hp) of power. The rear axle adopts two electric motors with 450 kW (570 hp) each. The combined peak power output of the system reaches 1,138 kW (1,526 hp).

Previously, the Xiaomi YU7 Ultra performance sedan turned into a benchmark for global manufacturers as it was spotted at Ferrari's Maranello factory in Bologna. It was suggested that the Italian car manufacturer was studying the vehicle for its upcoming electric platform. The YU7 GT SUV could possibly intensify the competition in the segment of high-performance crossovers.

More Power, More Sportiness: Kia Confirms EV3 GT

Kia has confirmed that a high-performance model for the EV3 is on the way, with an expected launch later next year. Although specific specifications remain under wraps, SEMA News sources have learned new details on how the EV3 GT will set itself apart from the standard model.

Different from the standard model, the GT model will integrate electric motors on both the front and rear axles, resulting in an all-wheel-drive system that is anticipated to deliver performance on part with the previously launched EV6 GT.

The Kia EV6 GT showcases remarkable specifications, featuring a 270-kW (367 hp) rear motor paired with a 160-kW (218 hp) front motor, yielding a total output of 450 kW (585 hp). This power enables the EV6 GT to accelerate from 0 to 60 mph in just 3.5 seconds. Unlike other manufacturers that utilize gearboxes to boost speed, Kia employs a high-performance motor capable of reaching up to 21,000 rpm, according to the manufacturer.

The GT variant of the EV3 is set to receive several design updates. Spy photos of a test vehicle from southern Spain showcase a more aggressive bumper design and the inclusion of 19-in. tires, a jump up from the 17-in. tires found on the standard model, which is designed to optimize driving range. Yellow callipers and GT-branded seats with yellow stitching complete the sporty character of the most powerful EV3.

Status Over Range: '27 Bentley Urban SUV

In 2026, Bentley will unveil its first fully electric SUV. Compact, elegant and featuring high-end technology from the VW Group, it is primarily aimed at urban and affluent buyers, according to sources.

The car aims to kill two birds with one stone: compact enough to allow the driver to navigate the urban jungle with ease, but a large battery to also make country trips possible and enjoyable.

The first fully electric Bentley will have a battery of "impressive size," explained Bentley CEO Frank-Steffen Walliser, adding: "The charging speed is the best you can get." At the same time, he said, the new Bentley is not a car for long distances. But that's not a bad thing, because, "Bentley owners don't drive 1,000 km in a day. That's something for truck drivers. Bentley owners take the plane."

The new Bentley will be built on the Porsche/Audi platform used in the Porsche Macan and the Audi A6 and Q6 e-tron, sources said. The Macan has two electric motors delivering a peak output of 630 hp, plus a 95 kWh battery with 800 volts the can be charged from 10% to 80% in 21 minutes.

The name of the new Bentley has not yet been decided. However, in February, the company registered trademark rights for Mayon and Barnato. One of these names could therefore be used for the new SUV.

Bentley is likely to initially target the Chinese market with the new electric car, according to reports. Unlike Bentley's European customers, buyers in China have a particular fondness for pure electric cars. In addition, SUVs sell extremely well there, even though drivers primarily use them to navigate the streets of huge cities.

By SEMA News Editors

Sprint Car Hall of Famer, Bobby Allen, 81

Bobby Allen, one of the greatest Sprint Car drivers to emerge from Pennsylvania's racing scene and a founding member of the Outlaws in 1978, has passed away. He was 81.

Originally from Florida, Allen began racing in his home state before moving to Pennsylvania to advance his career. The transition wasn't easy--at times, he reportedly even slept in the Lincoln Speedway ticket booth--but his determination paid off. He soon became one of the region's top drivers, winning the 13th running of Williams Grove Speedway's National Open in 1975.

When Ted Johnson launched the World of Outlaws NOS Energy Drink Sprint Car Series in 1978, Allen was among the inaugural group of competitors. Allen, known then as "Scruffy," earned the second win in Series history on April 16, 1978, at Ohio's Eldora Speedway, added another at Indiana's Warsaw Speedway, and finished third in points that season.

Over the following years, Allen remained a formidable presence, collecting victories across the country. He captured the All Star Circuit of Champions title in 1980, topped the Tuscarora 50 in both 1982 and 1989, and earned his 30th and final World of Outlaws win at the 1990 Knoxville Nationals--his biggest career triumph, when he outran Sammy Swindell for the victory. 

In 1988, Allen was inducted into the National Sprint Car Hall of Fame.

Allen's impact extended far beyond his driving career. He helped launch the careers of his son, Jacob Allen, and grandson, Logan Schuchart, and together they founded Shark Racing, taking two teams on the road with the World of Outlaws in 2014. Despite doubts they could last a full season, their perseverance proved otherwise. They finished the year and have remained fixtures on tour ever since.

Schuchart earned Shark Racing's first World of Outlaws win in 2016 at Cedar Lake Speedway, the first of 44 victories to date--placing him 20th all-time. Jacob Allen secured his first Series victory in 2020 and added four more in 2022. Today, Schuchart continues to compete full-time in the No. 1S, while Ashton Torgerson drives the No. 1A on a select schedule with Jacob's involvement. Allen remained an active presence with the team through his final weekend, attending the National Open at Williams Grove Speedway.

"Our hearts are broken but we know he lived his life to the fullest and touched so many. Anyone who ever got to meet him or know him always got to share a story and/or a smile. He did it his way and that was the 'Scruffy way.' He will be loved and terribly missed by all. He was a legend on and off the race track and his contributions will live on forever," said Shark Racing in an online statement. "You could commonly find him with a glass of his favorite wine, smiling and laughing, making calls about race cars, and enjoying being surrounded by beautiful women. He was a father, a grandfather, a great-grandfather, a brother, a friend and so much more. An announcement will follow giving details for a celebration of Bobby's amazing life at a later date. The Shark Racing family appreciates your thoughts and prayers during this time."

Images courtesy of Shark Racing

USAC Car Owner, Steve Phillips, 70

Steve Phillips, a veteran USAC team owner who earned 19 career wins in the USAC National Sprint Car Series with drivers Dave Darland and Jason McDougal between 2013 and 2019, passed away on October 4, 2025. He was 70.

Phillips' iconic black No. 71p became a fixture in USAC competition, collecting several marquee victories--most notably with Darland behind the wheel. The pair earned 17 series wins together, beginning with the Larry Rice Classic in 2013 at Bloomington Speedway (Indiana).

Darland's most successful USAC National Sprint Car season came in his first year with the Phillips team, when he captured seven victories, including the Sprint Car Smackdown at Kokomo Speedway (Indiana) and the Oval Nationals at Perris Auto Speedway (California).

Together, Darland and Phillips won the final night of Smackdown for three straight years from 2013 to 2015. During the 2014 event, Darland drove Phillips' car to his 53rd career win--making him the all-time winningest driver in USAC National Sprint Car history at the time.

That same season, the duo scored six additional victories, highlighted by a win at the Tony Hulman Classic at Terre Haute Action Track (Indiana). Their final season together in 2015 produced four more wins, capping an impressive partnership that left a lasting mark on USAC competition.

In 2018, Phillips and his wife, Carla, returned to USAC National Sprint Car victory lane with Jason McDougal, who triumphed at I-55 Raceway (Missouri). The team's final win came in 2019 at Bridgeport Motorsports Park (New Jersey).

In total, Phillips' team made 260 USAC National Sprint Car feature starts between 2010 and 2025, fielding cars for drivers including Clinton Boyles, Shane Cockrum, Jerry Coons Jr., Shane Cottle, Dave Darland, Justin Grant, Darren Hagen, Jason McDougal, Cannon McIntosh, Billy Puterbaugh Jr., Carson Short, Mike Spencer, Stevie Sussex, and Kody Swanson. Most recently, during the 2025 season, the team competed in eight series events with rookie Chelby Hinton.

Born and raised in Phoenix, Phillips began his own racing career in sprint cars and midgets in his home state. In his rookie season of 1977, he scored his first career midget feature victory at Manzanita Speedway. He later claimed the Sprint Car Owners Association driving championship in 1990.

During the '90s, Phillips relocated--first to Texas and later to Indiana--where he joined the Hall-VDS Racing IndyCar team as a full-time mechanic. There, he worked on cars driven by John Andretti, Teo Fabi and Gil de Ferran.

A member of the Arizona Motorsports Hall of Fame, Phillips also made 13 starts as a USAC Silver Crown team owner, fielding entries for Billy Puterbaugh Jr., Matt Goodnight, Dave Darland and Jason McDougal. The team's best Silver Crown finish came with Darland's fourth-place run at the 2017 4-Crown Nationals at Eldora Speedway (Ohio).

Image of Steve Phillips, left, and his wife, Carla Phillips, right, with USAC rookie Chelby Hinton, center. Image courtesy of Phillips Motorsports #71P.

Porsche Exits FIA WEC, to Focus on IMSA, Formula E

As part of a comprehensive realignment, Porsche will exit the FIA World Endurance Championship (WEC) and focus on competing in the IMSA WeatherTech SportsCar Championship and the FIA Formula E World Championship.

With its involvement in the IMSA WeatherTech SportsCar Championship, which features the 24 Hours of Daytona as its highlight race, Porsche is underlining the importance of the North American market and endurance racing for the brand. In addition to the two factory commitments in Formula E and IMSA, customer racing remains an important pillar of the Porsche motorsport strategy, the company said.

Additionally, the German marque will continue its Formula E effort, citing the insights gained into electric production sports cars.

"We use motorsport as a development platform for future technology and to illustrate the potential of our sports cars," says Thomas Laudenbach, vice president, Porsche Motorsport. "With the Porsche 963 in the North American IMSA series and the Porsche 99X Electric in the Formula E World Championship, we want to continue to fight for overall victories in the future. That is our tradition and our focus."

For more information, visit racing.porsche.com.

By SEMA News Editors

Automotive enthusiasts and builders can discover new products from trusted aftermarket brands with speed, relevance and accuracy thanks to a new digital platform powered by SEMA and SEMA Data.  

SEMA Connected is the automotive aftermarket industry's new online hub for enthusiasts to find high-quality automotive parts and products, manufacturers to showcase their latest innovations and resellers to reach high-intent buyers. It's a product discovery engine, brand showcase and buyer connection tool all in one, built for everyone in the automotive aftermarket ecosystem. 

"When parts data is messy or inconsistent, everyone loses time--and trust," said SEMA Vice President of Technology, Data and Strategic Initiatives Gigi Ho. "We built SEMA Connected to help buyers save time and eliminate frustration, providing them with results that are organized and informative." 

Like the SEMA Show, But 365 Days a Year  

SEMA Connected is the first platform of its kind designed to mirror the organization of the SEMA Show floor, allowing visitors to select their area of interest, browse by vehicle, explore featured products and vehicles or create their own build list. 

Organized by enthusiast-driven categories like Hot Rod Alley, Racing & Performance or Trucks, SUVs & Off-Road, users can explore the platform in a way that feels familiar and purposeful with product details and content at their fingertips. 

Key Features Include: 

• Smart, vehicle-specific search that delivers relevant, accurate product results 
• Showcase opportunities for brands to highlight promotions, new product announcements and company news 
• Retailer and location directory with geolocation tools to guide enthusiasts to purchase points 
• Data request functionality for resellers to easily connect with brands and access product information through SEMA Data PIMS portal 

Powered by Precision, Backed by Data Excellence  

SEMA Connected is more than just a digital tool: It's an online marketplace designed to help the automotive aftermarket industry make more informed decisions. All brands that appear on SEMA Connected must meet SEMA Data standards to ensure the product information on their website is accurate, complete and useful to buyers. At launch, brands that have achieved Data Excellence status within the past two years are featured. 

Automotive aftermarket manufacturers and brands can feature their products on SEMA Connected by becoming a SEMA Data member. Likewise, resellers, distributors or eCommerce businesses can appear on the "Where to Buy" section for products by registering through SEMA Data. 

To learn more or get started, visit www.semaconnected.com. 

By SEMA News Editors

Attendees at the 2025 SEMA Show, held November 4-7 at the Las Vegas Convention Center, will get to explore a Show floor full of advanced technologies, interactive demonstrations, networking opportunities and action-packed outdoor activations, stunts and live motorsports demonstrations that turn automotive innovation into real-world action.

Nitro Circus Moto Mayhem will bring top freestyle motocross riders to the stage, performing impressive feats, precise tricks, and remarkable maneuvers. These performances demonstrate the skill, creativity, and technique of world-class riders, giving audiences a close-up view of their talent and control.

Performances will take place multiple times daily, giving attendees numerous opportunities to catch the action (all times PST):

• Tuesday, November 4, to Thursday, November 6, at 10:00 a.m., 12:00 p.m., 2:00 p.m., and 4:00 p.m.
• Friday, November 7, at 10:00 a.m., 12:00 p.m., 2:00 p.m., and 3:00 p.m.

"The outdoor activations are an essential part of the SEMA Show experience," said SEMA Vice President of Events Tom Gattuso. "They allow attendees to see how innovations on the show floor translate into real-world performance, highlighting the creativity and technical skill that drive the automotive industry."

"Once outside, attendees are immersed in the action," said SEMA Trade Show Director Andy Tompkins. "Engines roar, tires squeal and performers push their vehicles to the limit. Visitors can watch this artistry up close, see skilled riders and drivers in real time and feel the energy of the crowd. It is an experience unlike any other and adds a dynamic element to the SEMA Show and complements the trend and product discovery they experience on the Show floor."

Other featured outdoor activations include HorsePower Rodeo, which will bring burnouts, drifting and spectacular motorsports exhibitions to the Diamond Lot adjacent to West Hall, and the OPTIMA Peak Performance Challenge, a timed acceleration and braking competition that establishes the ability of the car and driver to accelerate, negotiate tight turns and stop in a designated spot. SEMA Show Friday ticket holders can expect plenty of action as well from an elite group of OPTIMA-powered drivers that will be burning rubber the entirety of the day. Demonstrations run throughout the week, giving attendees multiple chances to see automotive skills, with professional drivers and riders providing interactive experiences and photo opportunities.

The 2025 SEMA Show gives attendees the opportunity to explore cutting-edge products, forge new business connections, and gain insights into the latest trends in the aftermarket industry. For more information and to register, visit www.semashow.com.

All enthusiasts are invited to experience SEMA Show Friday – Open to the Public on Friday, November 7, along with SEMA Fest. Tickets are available at SEMAFest.com. Highlights from the Show can also be followed throughout the week on SEMA Live, streamed on YouTube and Meta.

By SEMA News Editors

The SEMA Show, November 4-7, Las Vegas Convention Center, always brings plenty of excitement for attendees, including numerous opportunities to meet your favorite automotive celebrities and industry stars amid the vast array of iconic vehicles on the Show floor.

This year, the Show will again draw many famous motorsports and entertainment personalities who are all excited to interact with 2025 SEMA Show attendees.

As of publish date, below are just a few of the names set to appear on the SEMA Show floor (all times PST):

Tuesday, November 4

• "Big Daddy" Don Garlits – 9:00 a.m. to 12:00 p.m. – Quarter Mile Foundation - Booth #23025
• Hailie and Brian Deegan – 10:00 a.m. to 11:00 a.m. – ODYSSEY Battery – Booth #24313
• Richard Petty – 11:00 a.m. to 12:00 p.m. – MagnaFlow/Camburg – Booth #23243

Wednesday, November 5

• Street Outlaws: No Prep Kings – 11:30 a.m. to 12:00 p.m. – LINCOLN ELECTRIC – Booth #23411
• Alex Taylor – 1:00 p.m. – 2:00 p.m. – Mickey Thompson Tires and Wheels – Booth #22453
• Dave Kindig & Kevin "Kevdogg" Schiele – 2:30 p.m. to 3:30 p.m. – Dynamat – Booth #22793

Thursday, November 6

• Blake Wilkey – 11:00 a.m. to 11:30 a.m. – Westin/Superwinch – Booth #55051
• Chip Foose – 1:00 p.m. to 3:00 p.m. – BluePrint Engines – Booth #23443
• Rick Murphy – 2:00 p.m. to 3:00 p.m. – Warrior Winches – Booth #60005

Friday, November 7

• Clay Millican – 10:00 a.m. to 11:00 a.m. – CRC Industries – Booth #24677
• Constance Nunes – 10:30 a.m. to 11:30 a.m. – CLASSIC INDUSTRIES – Booth #24487
• Tavarish – 11:00 a.m. to 12:00 p.m. – Cedar Electronics – Booth #10717

Check out the full schedule of celebrity appearances here or click below to find out where your favorite builder, racer, influencer or television star will be appearing!

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is now available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

From the SEMA Washington, D.C., office

Bipartisan initiative just endorsed by the Trump Administration would create more opportunities for SEMA members to sell their parts to the U.S. military. Add your business to our letter to Congress as a supporter of the bill.  

SEMA is endorsing the Warrior Right to Repair Act--a bipartisan measure in the Fiscal Year 2026 National Defense Authorization Act (NDAA) that would give the Department of War the right to repair and maintain its own equipment--and is encouraging its members to sign a letter of support. 

Today, the Department of War spends tens of billions annually to sustain its fleet of more than 420,000 vehicles--but outdated restrictions often prevent it from working with the small- and mid-sized American businesses best equipped to do the job. The Warrior Right to Repair Act would fix that, unlocking new opportunities for manufacturers, suppliers and specialty-equipment companies to compete for defense sustainment contracts. 

• For SEMA members, the benefits are clear: new revenue streams, long-term business stability and the ability to apply aftermarket innovation to strengthen national defense. For the military, it means faster repairs, greater readiness and lower costs for taxpayers. 

Recent global conflicts have shown the critical role small, adaptable manufacturers play in keeping vehicles mission ready. From heavy trucks to off-road utility vehicles, the ability to rapidly fabricate, retrofit and repair equipment can determine readiness on the ground. America's small businesses and the automotive aftermarket are ready to fill that role here at home. 

The Warrior Right to Repair Act ensures that the Department of War--and the businesses that support it--can repair, maintain, and modernize equipment without unnecessary barriers. 

SEMA members are encouraged to sign our letter urging Congress to pass the Warrior Right to Repair Act. 

Where SEMA Stands on Right to Repair Legislation 

The Warrior Right to Repair Act currently is the only right-to-repair bill endorsed by SEMA. Visit SEMA.org to see our right to repair/modify principles that guide our decisions on these types of legislation. 

Image courtesy of Shutterstock