By Ashley Reyes

The SEMA Professional Restylers Organization (PRO) has announced the six automotive restyling shops that will compete in its PRO Cup Challenge at the 2026 SEMA Show, November 3-6, in Las Vegas. The finalists are Auto Sunroof and Leather (Warwick, New York); Automotive Concepts (New Hope, Minnesota); Crush Customs (Marietta, Georgia); DPS Automotive (Arlington Heights, Illinois); Pickup Outfitters of Waco (Waco, Texas); and Restylers Aftermarket Specialist (Fort Walton Beach, Florida).

Now in its seventh year, the PRO Cup Challenge spotlights the creativity, innovation and passion of the restyling industry by giving builders a platform to showcase their skills on the aftermarket's biggest stage. Unlike build competitions that focus on designing one-off concepts, the PRO Cup Challenge focuses on designing vehicle accessory packages that can be easily replicated with real-world constraints on time and budget. Criteria include:

• Deliver a dealership-ready build with an accessory package that takes less than 50 hours to install and costs no more than $14,500.
• The build must be marketable, creative, easy to replicate and profitable.

"The PRO Cup Challenge combines creativity with functionality to offer dealerships customized vehicles that they can sell, that consumers will love, and the aftermarket can capitalize on," said PRO Chair Kevin Gillis. "At the same time, it gives competitors an opportunity to boost brand awareness, showcase their skills, and participate in networking opportunities and partnerships that can take their business to the next level."  

Among this year's finalists is Automotive Concepts, which won the 2025 PRO Cup Challenge for its customized '25 Ford F‑150 SuperCrew. The Ford F-150 featured golden anniversary graphics celebrating 50 years of the iconic model, as well as a distinctive "Black Label 5.0" theme that paid homage to the 5.0 Coyote engine under the hood.

PRO Cup Challenge builds reflect the growing demand for vehicle personalization highlighted in the "2026 SEMA Market Report," which identified exterior restyling as a segment with major growth, exceeding $6 billion in annual consumer spending. This reinforces a sustained consumer demand for vehicle personalization through products such as grilles, body upgrades, wraps, graphics, lighting, running boards, exterior trim and other appearance enhancements.

A panel of expert judges will select the PRO Cup Challenge winner based on vehicle marketability, ease of reproduction, creativity and profitability. Showgoers can also vote for their favorite build, recognizing it with the People's Choice Award. Winners will be announced at the PRO Happy Hour on Wednesday, November 4, from 4:00 p.m.-5:00 p.m. in West Hall Booth #50237.

Call for Products

As part of the PRO Cup Challenge, manufacturers are invited to donate parts or offer parts at a discounted price to PRO Cup Challenge finalists to be highlighted on their build.   

Learn more about donating products here.

For more information on the PRO Cup Challenge, visit www.semapcc.com.

By Ashley Reyes

The SEMA Automotive Restoration Market Organization (ARMO) has named Turn Key Collector Car Insurance (TKI) as the council's newest spotlight member. Get to know the company’s story in the SEMA News interview with Turn Key Collector Car Insurance director of marketing/partner Al Liebmann below.  

SEMA News: Tell us the story of your business. How did you start? 

Al Liebmann: TKI was founded by me and two other partners who have spent their lives in the collector car market and insurance business with more than 85 years’ experience. From day one our goal was simple: to provide collector car owners, restoration shops and automotive businesses with knowledgeable service and the right insurance coverage. TKI is more than a policy, it's our partnership built on trust, experience and a shared passion for collector cars.

SN: What was your breakthrough moment?  

AL: Our breakthrough moment came when restoration shops and builders began referring their clients to TKI. We realized there was a need for more than just collector car insurance, and shops wanted a trusted partner who could help protect their customers' projects from the beginning of the build through completion.

SN: Tell us about your business now and the projects that you are working on. 

AL: Our business is growing by leaps and bounds within the collector car community. In just over 24 months, TKI has grown to serve more than 1,500 clients across 47 states as a Grundy Insurance Premier Top 3 Partner.

Our presence within the restoration and custom automotive industry continues to expand as we partner with some of the nation's leading restoration shops, custom builders and high-profile collector car builds. As our network grows, so does our commitment to providing specialized insurance solutions for enthusiasts, builders and automotive businesses from project start to completion.

SN: What advice do you have for young professionals contemplating a career in the automotive restoration segment? 

AL: Follow your passion and stay humble. The restoration market is about more than cars, it's about people, relationships and preserving automotive history. Work hard, listen more than you talk and don't be afraid to ask questions. The people around you have a lifetime of knowledge, and if you're willing to learn, they'll help you succeed.

Fill out an ARMO-member spotlight form to highlight how your company is contributing to the specialty-equipment industry. Selected candidates will be featured on ARMO's social media, SEMA News and future ARMO-member updates. 

By Ashley Reyes

The Automotive Restoration Market Organization (ARMO) is hosting a webinar to help automotive restoration professionals learn how video content can help their business stand out, build trust and increase sales in today's marketplace.

"ARMO General Membership Meeting and Panel Discussion: Gears and Growth––Building Trust and Finding Customers on Social Media" will take place on Thursday, October 15, at 10:00 a.m. PDT/1:00 p.m. EDT.

During the general membership meeting, select committee leaders will share brief updates on ARMO's initiatives and member resources. The event will then transition into a panel discussion moderated by Joanna Agosta Shere, president at Steele Rubber Products, and featuring panelists Barry Alt, founder and digital marketing strategist at Motor Head Digital; Jason Chandler, marketing director at Auto Metal Direct; and Tony D'Antonio, CEO and founder at D'Antonio Automotive.

During this session, attendees will learn how busy automotive businesses can use simple, authentic behind-the-scenes video to prove their quality and secure direct-to-consumer sales. Panelists will also discuss how shops can turn the work they are already doing in the garage into an effective sales and community-building tool without requiring a large production budget.

Whether you're looking to increase visibility, build customer confidence or create more engaging video content through authentic storytelling, this session will provide practical strategies you can implement immediately.

ARMO membership is open to SEMA member companies serving the automotive restoration market, including manufacturers, distributors, retailers, restorers and car clubs. To learn more or to join, visit www.sema.org/armo.

By SEMA News Editors

National tool retailer Northern Tool and Equipment announced the launch of a school-year project challenging a group of 14 career and technical education (CTE) students from Flandreau Indian School in South Dakota to transform a hard-working '76 Ford F-350 utility truck into "America's Ultimate Trades Toolbox."

A Build of Firsts

Build IV marks several firsts for the Northern Tool Build program. It is the first build hosted at a tribal school, and for the first time, half of the student build team is female.

Throughout the school year, students will take on the transformation of the '76 Ford F-350––gaining hands-on experience in welding, fabrication, automotive repair, paint and bodywork, design and more as they work alongside industry professionals.

The truck's six utility compartments and bed will become "America's Ultimate Trades Toolbox," with each showcasing tools, craftsmanship and career pathways representing the skilled trades that have helped build America for generations––and will continue building its future.

Students have until May 5 to complete the build before its first reveal near Flandreau later that month. Then, in November, their work heads to Las Vegas for the national stage as a featured vehicle at the 2027 SEMA Show.

"We are grateful to be approached by a company that wants to invest in our school and growing CTE program without asking for anything in return," said Everall Fox, superintendent of Flandreau Indian School. "No endorsement of products; it's just about the kids and creating a better future for them."

The Mentors

Students will work alongside build mentor Keaton Lee, a renowned custom painter and builder.

"This is going to be an amazing experience for the students," said Lee. "I'm excited to get to work with this group and provide them with knowledge that will change their lives."

The team at Einspahr Ford in Brookings, South Dakota, has also joined the build. Its trained Ford technicians and experts will work alongside students throughout the project, helping them understand the truck, diagnose problems and gain exposure to professional automotive work. Einspahr will also help provide students interested in automotive careers with potential pathways beyond the build, including opportunities to further explore the industry.

The Partners

For Northern Tool and Equipment, Build IV is about bringing together companies and industry experts who share a commitment to the future of the skilled trades––and putting their tools, knowledge and connections directly in students' hands.

"No one company can solve the skilled trades gap alone, but together we can give young people a much clearer view of the incredible opportunities waiting for them," said Frank Crowson, chief commercial officer, Northern Tool and Equipment. "We're proud to bring together some of the best brands and people in the industry for Build IV––not to build this for the students, but to give them the tools, expertise and opportunity to build it themselves."

As part of the project, Northern Tool and Equipment is partnering with DEWALT to equip the shop with thousands of dollars' worth of professional-grade tools that will impact students for years to come.

"The future of the skilled trades depends on giving young people the tools, experiences and exposure to see what's possible," said J. Brooke Roberts, president of Farm & Hardware DEWALT. "Build IV does exactly that. We're proud to put professional-grade DEWALT tools in these students' hands––tools that deliver end-to-end solutions, safety with the highest performance and increased productivity on the jobsite––while connecting them with industry expertise and providing an experience that could help shape their future."

Additionally, House of Kolor will help reopen the school's shuttered paint booth and provide paint for the build.

"We're honored to support students learning the trades through Northern Tool and Equipment's project transforming this vehicle," said Tony D'Acquisto, vice president of marketing for Sherwin-Williams. "We're celebrating the 70th anniversary of House of Kolor this year, and we've talked a lot about the brand's legacy in custom color. I can think of no better way to honor and continue that legacy than by inspiring the next generation of auto enthusiasts and painters."

The Grand Finale

After its May 2027 reveal, the finished '76 Ford F-350 will head to Las Vegas for a massive national spotlight at the 2027 SEMA Show, one of the world's premier automotive aftermarket events, where it will be displayed as a featured vehicle.

"This student build is proof that the future of the automotive aftermarket and trades is in good hands. I'm proud to showcase what these students will build, and I'm excited for the industry to see their talent at the 2027 SEMA Show," said SEMA Recognition Program Manager Joe Escobar.

Follow the Build

The public can watch students tackle Build IV through monthly updates on Northern Tool's YouTube channel. The series will be hosted by Jesse James Dupree, lead singer of Jackyl, entrepreneur and trades enthusiast. Progress will also be shared throughout the school year on Northern Tool's Facebook, Instagram and TikTok channels.

Build IV is the fourth student build organized by Northern Tool and Equipment. For the second consecutive year, the students' journey will also become a television series on RACER Network. Build IV will be documented as an eight-episode series premiering in October 2027.

For more information, visit NorthernTool.com.

By SEMA News Editors

Limited spots remain for September's SEMA Garage Detroit AUTEL ADAS trainings, with an exclusive third day available.

As demand for advanced driver assistance system (ADAS) expertise continues to rise, SEMA Garage is once again partnering with AUTEL to deliver hands-on, in-depth training designed to keep repair professionals ahead of rapidly evolving vehicle technology. These highly sought-after sessions focus on ADAS fundamentals, calibration techniques and proper reporting practices--skills that are becoming increasingly critical as more ADAS-equipped vehicles enter the market.

The next opportunity to participate in this training takes place at SEMA Garage Detroit, where space is limited and registration is filling quickly. SEMA Garage Diamond Bar will host its next AUTEL ADAS training session on Tuesday, September 22, and Wednesday, September 23, with an optional expanded third day of training on Thursday, September 24, at the facility located at 14655 Jib St., Plymouth, MI, 48170. (View on Google Maps here). 

For attendees looking to take their training even further, SEMA Garage now offers an exclusive expanded third day of instruction. The optional Day 3 on September 24 builds on the two-day curriculum by applying diagnostics, decision-making and liability awareness to real-world ADAS calibration scenarios. Rather than standalone lectures, participants work through hands-on exercises designed to reinforce confidence and accuracy in the field. To participate, select the "3-Day" option when registering on the Autel website. Note: The "Day 3" option requires an additional fee. 

How to Reserve Your Spot 

👉 Reserve your spot now at the Autel Academy website by: 

• Visiting autel.us/autel-academy.
• Select ADAS TRAINING.
• Navigate to the "Detroit" tab, and click REGISTER.

Previous SEMA Garage AUTEL training sessions sold out quickly, and organizers encourage early registration, especially for the limited-capacity Detroit event.

Want more details? Read a recap article here, or reach out to Autel via email to academy@autel.com or visit autel.us/autel-academy for details.

By SEMA News Editors

The 2026 SEMA Show is accelerating excitement with the announcement that Harley-Davidson, one of the most iconic and influential brands in motorcycling, will join the Show's expanded Powersports, SxS & Lifestyle section. The addition of Harley-Davidson highlights the growing significance of powersports within the aftermarket industry and brings one of the world's most recognized motorcycle manufacturers to the SEMA Show.

Harley-Davidson joins a growing roster of exhibitors that includes Kawasaki Motors, Kymco, Mahindra, Massimo Motor and Showa Performance, signaling strong industry support for the expanded section. Created to connect manufacturers, buyers, builders, retailers, distributors and other industry professionals across the powersports market, the section will showcase the latest innovations in performance parts, accessories, customization and related technologies. Placing the Powersports section adjacent to the Trucks, SUVs & Off-Road section reflects the strong crossover between the two markets, making it easier for businesses serving both segments to discover new products, connect with suppliers and identify emerging trends.

"The addition of Harley-Davidson brings an iconic name and a passionate enthusiast base to the SEMA Show's Powersports section," said SEMA Vice President of Events Tom Gattuso. "Harley-Davidson has helped shape motorcycle culture for generations, and its participation reinforces the strong connection between powersports and the automotive aftermarket. We're seeing tremendous interest from leading brands, and this section will give attendees a front-row seat to the innovations shaping the future of powersports."

Attendees will be able to explore the latest in powersports vehicles, side-by-side platforms, suspension systems, performance upgrades, accessories and lifestyle products, along with emerging technologies designed to enhance durability, capability and rider experience. The section continues to grow rapidly, offering a comprehensive look at innovations driving both recreational and utility-focused segments.

The connection between powersports and automotive enthusiasts is reinforced by findings from the annual SEMA Market Report, which found that more than half (54%) of automotive accessorizers own at least one recreational vehicle or powersports product. The report also shows that automotive accessorizers are more likely than non-accessorizers to own recreational equipment that commonly drives towing, hauling, and utility accessory purchases, including ATVs, UTVs, motorcycles, RVs, trailers and other outdoor recreation vehicles.

According to the report, powersports owners are heavily represented among automotive accessorizers, with significant ownership rates for products such as ATVs (15%), UTVs/side-by-sides (8%), off-road motorcycles (8%) and on-road/dual-purpose motorcycles (7%). This substantial overlap highlights the natural crossover between the automotive aftermarket and powersports markets, creating opportunities for brands that serve both enthusiast communities.

Overall, exhibitor commitments for the 2026 SEMA Show have already surpassed 1 million net square feet, with more than 2,000 brands preparing to connect with a global audience November 3–6 in Las Vegas. The event remains one of the largest and most influential trade shows in the country, reflecting sustained growth across the aftermarket.

In addition to this new section, the 2026 SEMA Show will feature strong participation across performance, trucks, collision repair, mobile electronics, tools and equipment, and emerging technologies. Major OEMs, including Toyota, Ford, Honda, Mitsubishi, Nissan and Stellantis, will also return, reinforcing the connection between factory engineering and aftermarket innovation.

Attendees can also experience signature features such as the New Products Showcase, Battle of the Builders, which now includes the Bike Builder Shootout and FutureTech Studio, all offering insight into the trends and technologies influencing the next generation of vehicles, on-road and off.

The 2026 SEMA Show will take place November 3–6 in Las Vegas as part of the broader "SEMA Week" experience, which includes public access on Friday and the high-energy SEMA Fest.

To learn more or register, visit www.semashow.com. 

By SEMA News Editors

The 2026 SEMA Show is accelerating excitement with the announcement that Harley-Davidson, one of the most iconic and influential brands in motorcycling, will join the Show's expanded Powersports, SxS & Lifestyle section. The addition of Harley-Davidson highlights the growing significance of powersports within the aftermarket industry and brings one of the world's most recognized motorcycle manufacturers to the SEMA Show.

Harley-Davidson joins a growing roster of exhibitors that includes Kawasaki Motors, Kymco, Mahindra, Massimo Motor and Showa Performance, signaling strong industry support for the expanded section. Created to connect manufacturers, buyers, builders, retailers, distributors and other industry professionals across the powersports market, the section will showcase the latest innovations in performance parts, accessories, customization and related technologies. Placing the Powersports section adjacent to the Trucks, SUVs & Off-Road section reflects the strong crossover between the two markets, making it easier for businesses serving both segments to discover new products, connect with suppliers and identify emerging trends.

"The addition of Harley-Davidson brings an iconic name and a passionate enthusiast base to the SEMA Show's Powersports section," said SEMA Vice President of Events Tom Gattuso. "Harley-Davidson has helped shape motorcycle culture for generations, and its participation reinforces the strong connection between powersports and the automotive aftermarket. We're seeing tremendous interest from leading brands, and this section will give attendees a front-row seat to the innovations shaping the future of powersports."

Attendees will be able to explore the latest in powersports vehicles, side-by-side platforms, suspension systems, performance upgrades, accessories and lifestyle products, along with emerging technologies designed to enhance durability, capability and rider experience. The section continues to grow rapidly, offering a comprehensive look at innovations driving both recreational and utility-focused segments.

The connection between powersports and automotive enthusiasts is reinforced by findings from the annual SEMA Market Report, which found that more than half (54%) of automotive accessorizers own at least one recreational vehicle or powersports product. The report also shows that automotive accessorizers are more likely than non-accessorizers to own recreational equipment that commonly drives towing, hauling, and utility accessory purchases, including ATVs, UTVs, motorcycles, RVs, trailers and other outdoor recreation vehicles.

According to the report, powersports owners are heavily represented among automotive accessorizers, with significant ownership rates for products such as ATVs (15%), UTVs/side-by-sides (8%), off-road motorcycles (8%) and on-road/dual-purpose motorcycles (7%). This substantial overlap highlights the natural crossover between the automotive aftermarket and powersports markets, creating opportunities for brands that serve both enthusiast communities.

Overall, exhibitor commitments for the 2026 SEMA Show have already surpassed 1 million net square feet, with more than 2,000 brands preparing to connect with a global audience November 3–6 in Las Vegas. The event remains one of the largest and most influential trade shows in the country, reflecting sustained growth across the aftermarket.

In addition to this new section, the 2026 SEMA Show will feature strong participation across performance, trucks, collision repair, mobile electronics, tools and equipment, and emerging technologies. Major OEMs, including Toyota, Ford, Honda, Mitsubishi, Nissan and Stellantis, will also return, reinforcing the connection between factory engineering and aftermarket innovation.

Attendees can also experience signature features such as the New Products Showcase, Battle of the Builders, which now includes the Bike Builder Shootout and FutureTech Studio, all offering insight into the trends and technologies influencing the next generation of vehicles, on-road and off.

The 2026 SEMA Show will take place November 3–6 in Las Vegas as part of the broader "SEMA Week" experience, which includes public access on Friday and the high-energy SEMA Fest.

To learn more or register, visit www.semashow.com. 

Sponsored by FiTech Fuel Injection

See the Cars. Meet the Builders. Win Prizes. Talk EFI.

There's a lot happening at FiTech Fuel Injection Booth #22793 during the 2026 SEMA Show.

We're bringing together the cars, builders and products that represent what FiTech is all about: getting cars out of the garage and onto the road.

Stop by the FiTech booth all week for:

RestoMods Giveaway Vehicle Unveiling––Tuesday, November 3 at 1:00 p.m. PT

• Be there for the unveiling of the next RestoMods giveaway vehicle, equipped with FiTech Fuel Injection.

PowerNation Meet and Greet Plus Signing––Wednesday, November 4 at 1:00 p.m. PT

•  Meet builders from your favorite PowerNation shows, including Engine Power and more, right at the FiTech booth.

Courtney Hansen Autograph Signing––Thursday, November 5 at 11:00 a.m. PT

•  Join us at Booth #22793 for a special autograph signing with automotive personality Courtney Hansen.

Win FiTech Products Every Day

•  Enter for your chance to win FiTech products throughout the show, including EFI systems, ignition products and more.

See What's New + Talk to the FiTech Team

•  Check out the latest in EFI, fuel delivery, ignition, digital displays and more. Talk directly with our team about your build.

At FiTech, performance is about more than a horsepower number. It's about building a car you can start with confidence, drive through town, take on the highway and still enjoy when you put your foot down.

It's FiTech EFI that gives you the ability to get in, turn the key and GO.

We'll see you at the 2026 SEMA Show in Central Hall, Booth #22793. View it on the floorplan here.

For more information, visit fitechefi.com. 

Questions? Contact FiTech based in Riverside, California, at info@fitechefi.com and 951-340-2624.

By SEMA News Editors

Think your 2026 SEMA Show build has what it takes to stand among the industry's best? Submit it for the 2026 SEMA Battle of the Builders Presented by Mothers High Performance Car Care and put your craftsmanship, creativity and innovation in the spotlight at the SEMA Show. The industry's most prestigious builder competition is officially open for 2026, and builders across the automotive and motorcycle worlds are invited to enter now. If your vehicle has a confirmed spot on the 2026 SEMA Show floor––as either a booth vehicle or through the Feature Vehicle Display program––now is the time to throw your hat in the ring at semabotb.com.

Now in its 13th year, the SEMA Battle of the Builders Presented by Mothers High Performance Car Care has become the ultimate proving ground for custom vehicle builders exhibiting at the SEMA Show. For 2026, the competition is expanding beyond four wheels with the debut of the SEMA Battle of the Builders: Bike Builder Shootout, creating a new opportunity for custom motorcycle builders to earn industry recognition on one of the biggest stages in automotive culture. Entries will be evaluated separately by motorcycle industry judges based on craftsmanship, design innovation and overall execution, with entries advancing through the competition until one builder is ultimately named the overall Bike Builder champion. 

The Bike Builder Shootout joins the program's four core automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns. As in years past, winners from these four classes will advance through the competition, with one ultimately named overall Battle of the Builders champion.

Supporting the Next Generation of Builders With the BFGoodrich Young Guns

Builders age 29 and younger can enter the BFGoodrich Young Guns category, which continues to provide emerging talent with increased visibility and opportunities to compete alongside some of the industry's most respected names.

Eligible Young Guns entrants may also be selected to participate in virtual Golden Ticket competitions throughout the summer. Winners receive prize packages that can include vehicle transportation to Las Vegas, hotel accommodations and travel assistance (keep an eye on SEMA News for additional details in the coming weeks).

If you have already secured a spot on the 2026 SEMA Show floor for your build, you can enter now at semabotb.com.

Enter the 2026 SEMA Battle of the Builders Presented by Mothers High Performance Car Care today.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

Note: Battle of the Builders submissions must have secured placement on the SEMA Show floor prior to entry. Applying for the Battle of the Builders does not grant your vehicle a spot at the 2026 SEMA Show. You must be able to provide feature or booth vehicle confirmation by October 16, 2026. 

By SEMA News Editors

Image

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

The SEMA Show is where the specialty-equipment market comes together. This year, after a full day of SEMA Show activities on Thursday, November 5, the celebration continues at the BleauLive Theater at Fontainebleau Las Vegas with the SEMA Industry Honors.

Secure your place at an unforgettable evening celebrating the people, companies and innovators driving the industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, the evening puts the spotlight on those making a lasting impact.

It's more than an awards ceremony, though. The evening begins at 6:00 p.m. PT with a cocktail reception, giving guests the opportunity to connect with peers, customers, partners and industry leaders over complimentary hors d'oeuvres and an open bar. At 7:30 p.m. PT, take your seat as some of the industry's biggest names are recognized on stage.

Get Tickets to One of the Biggest Nights of SEMA Week

For just $50, attendees can be part of one of the most anticipated nights of the 2026 SEMA Show. Exhibitor Key Contacts receive two complimentary tickets during exhibitor registration, with additional exhibitor tickets available for $50 each.

Attendees may purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center or contact Registration Customer Service at 508-743-8571 and aapexsema@maritz.com. 

Seating is limited, so don't miss your chance to dress up, raise a glass and celebrate the people who make the automotive aftermarket what it is.

2026 SEMA Industry Honors

BleauLive Theater, Fontainebleau Las Vegas
Thursday, November 5
Attire: Cocktail
Tickets: $50 (includes hors d'oeuvres and access to an open bar)
Schedule:

• 6:00 p.m. PST––Cocktail Reception: Mix and mingle with industry peers (with complimentary hors d'oeuvres and an open bar).
• 7:30 p.m. PST––Awards Ceremony: Celebrate the brightest stars of the automotive aftermarket world.

SEMA Industry Honors Ticket Information

• Exhibitor Key Contacts receive two complimentary tickets during exhibitor registration. Additional exhibitor tickets are available for $50 each through Registration Customer Service.
• Attendee tickets are available for $50 each.
• All tickets include hors d'oeuvres and access to an open bar throughout the evening.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com or view the 2026 SEMA Show floorplan. 

SEMA Fest has been confirmed for Friday, November 6. Learn more and purchase tickets at semafest.com.