By Ashley Reyes

SEMA members are invited to learn how to protect their assets and aggressively manage costs in SEMA Education’s free webinar “Adjusting to Lower Demand and Finding New Ways to Grow,” taking place next Tuesday, May 12, at 10:00 a.m. (PDT).

In times of economic uncertainty, the challenges of managing costs are greater than ever before. Companies are torn between protecting their assets and increasing investments, particularly when considering lost revenue from shutdowns and potential decrease in consumer demand.  

SEMA members are invited to learn how to protect their assets and aggressively manage costs in SEMA Education’s free webinar “Adjusting to Lower Demand and Finding New Ways to Grow,” taking place next Tuesday, May 12, at 10:00 a.m. (PDT). The webinar, presented by CEO and Founder of the Brainzooming Group Mike Brown, will provide proven strategies to help SEMA members look to the future in a strategic manner and identify techniques to make up for lost revenue.

The half-hour webinar is part four of SEMA’s Jumpstart Business Operations Webinar Series—a special six-part program presented by SEMA Education in partnership with Brown to help SEMA-member companies respond and plan for changes resulting from the Coronavirus situation.

“It’s our goal to provide SEMA members with the knowledge and resources they need to create a successful revenue management strategy amidst the current climate,” said Zane Clark, SEMA senior director of education. “As companies prepare to re-open their doors, it’s important to have a recovery plan in place. This webinar will help them do just that.”  

Preregister now for “Adjusting to Lower Demand and Finding New Ways to Grow,” taking place May 12, at 10:00 a.m. (PDT).

Participants who preregister and attend a webinar may qualify to win a subscription to Brown’s “Strategy for Success: Strategic Planning Made Simple.” The 11-module e-course includes targeted video lessons, downloaded guides and turn-key exercises, valued at $549. This resource is designed to eliminate trial-and-error and quickly implement an innovative approach to strategy and create effective strategic plans that you can put into action right away.

By Ashley Reyes

SEMA members are invited to learn how to protect their assets and aggressively manage costs in SEMA Education’s free webinar “Adjusting to Lower Demand and Finding New Ways to Grow,” taking place next Tuesday, May 12, at 10:00 a.m. (PDT).

In times of economic uncertainty, the challenges of managing costs are greater than ever before. Companies are torn between protecting their assets and increasing investments, particularly when considering lost revenue from shutdowns and potential decrease in consumer demand.  

SEMA members are invited to learn how to protect their assets and aggressively manage costs in SEMA Education’s free webinar “Adjusting to Lower Demand and Finding New Ways to Grow,” taking place next Tuesday, May 12, at 10:00 a.m. (PDT). The webinar, presented by CEO and Founder of the Brainzooming Group Mike Brown, will provide proven strategies to help SEMA members look to the future in a strategic manner and identify techniques to make up for lost revenue.

The half-hour webinar is part four of SEMA’s Jumpstart Business Operations Webinar Series—a special six-part program presented by SEMA Education in partnership with Brown to help SEMA-member companies respond and plan for changes resulting from the Coronavirus situation.

“It’s our goal to provide SEMA members with the knowledge and resources they need to create a successful revenue management strategy amidst the current climate,” said Zane Clark, SEMA senior director of education. “As companies prepare to re-open their doors, it’s important to have a recovery plan in place. This webinar will help them do just that.”  

Preregister now for “Adjusting to Lower Demand and Finding New Ways to Grow,” taking place May 12, at 10:00 a.m. (PDT).

Participants who preregister and attend a webinar may qualify to win a subscription to Brown’s “Strategy for Success: Strategic Planning Made Simple.” The 11-module e-course includes targeted video lessons, downloaded guides and turn-key exercises, valued at $549. This resource is designed to eliminate trial-and-error and quickly implement an innovative approach to strategy and create effective strategic plans that you can put into action right away.

By Ashley Reyes

Courtney Crone

Courtney Crone of Courtney Crone Racing is featured as this week’s #SheIsSEMA Spotlight Member. Crone is a professional Formula 4 racer who is best known for winning multiple titles and championships in the open-wheel racing scene, including three wins with multiple pole positions in the Brad Hayes Racing team Piper Race Car in 2019.

Last year, Crone participated in the final race of the US F4 Championship series at Circuit of the Americas and is focused on growing her career with the ultimate goal of competing in and winning the Indycar Series. It’s SBN members like Crone who inspire many young women in the automotive industry.

Get to know more about Crone’s passion for racing in her Q&A with SEMA and the SEMA Businesswomen’s Network (SBN):

SEMA: What is the best advice you have ever received?

Courtney Crone: Do not be afraid to ask for what you want.

SEMA: What keeps you involved in this industry?

CC: The competition in every aspect of motorsports, from driving to the mechanics. Everyone is trying to not only better themselves, but also to be better than the person next to them. Also, the never-ending evolution of the industry. It just keeps getting better year after year!

SEMA: On a Saturday, where can you be found?

CC: At a racetrack or watching a race!

SEMA: How do you prepare for an important meeting?

CC: I am always confident. I am also prepared to the best of my ability to know the ins and outs of the company or person I am dealing with.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

CC: Mr. Roger Penske.

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

By Ashley Reyes

Courtney Crone

Courtney Crone of Courtney Crone Racing is featured as this week’s #SheIsSEMA Spotlight Member. Crone is a professional Formula 4 racer who is best known for winning multiple titles and championships in the open-wheel racing scene, including three wins with multiple pole positions in the Brad Hayes Racing team Piper Race Car in 2019.

Last year, Crone participated in the final race of the US F4 Championship series at Circuit of the Americas and is focused on growing her career with the ultimate goal of competing in and winning the Indycar Series. It’s SBN members like Crone who inspire many young women in the automotive industry.

Get to know more about Crone’s passion for racing in her Q&A with SEMA and the SEMA Businesswomen’s Network (SBN):

SEMA: What is the best advice you have ever received?

Courtney Crone: Do not be afraid to ask for what you want.

SEMA: What keeps you involved in this industry?

CC: The competition in every aspect of motorsports, from driving to the mechanics. Everyone is trying to not only better themselves, but also to be better than the person next to them. Also, the never-ending evolution of the industry. It just keeps getting better year after year!

SEMA: On a Saturday, where can you be found?

CC: At a racetrack or watching a race!

SEMA: How do you prepare for an important meeting?

CC: I am always confident. I am also prepared to the best of my ability to know the ins and outs of the company or person I am dealing with.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

CC: Mr. Roger Penske.

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

By Ashley Reyes

Mike Brown

SEMA Education has partnered with Mike Brown, founder and CEO of the Brainzooming Group, to host a free six-part webinar series filled with tips and strategies to help SEMA members communicate, respond and plan for the changes resulting from the Coronavirus situation. The first webinar was held April 28, with additional webinars scheduled through May 26.

In the SEMA “Jumpstart Business Operations Webinar Series,” Brown will address looking to the future in a strategic manner and provide essential tools, resources and advice for businesses to think beyond near-term survival. Participants will learn how to communicate messages that reflect the environment, prepare for the potential pent-up demand resulting from a shut down, identify new ways to grow and how to incorporate changes into what will become the new normal.

Webinar 4: Tuesday, May 12, 2020
Adjusting to Lower Demand and Finding New Ways to Grow
Many businesses will begin operating again with revenue levels well below previous trends, making ongoing cost management very important. In this webinar, you’ll learn how to find the balance between aggressively managing costs, protecting assets, and maintaining a viable market presence.
Register now.

Webinar 5: Tuesday, May 19, 2020
Pushing Ahead with Change While Barriers Are Down
Everyone inside and outside your business has faced tremendous changes in relationships and purchasing situations. In this webinar, we’ll focus on sustaining the acceptance of positive change and continuing improving your business operations and performance.
Register now.

Webinar 6: Tuesday, May 26, 2020
Engaging and Re-engaging Your Most Important Audiences
When social distancing ends, there will be a need to engage with employees and customers in ways that incorporate both previous and new strategies. In this webinar, you’ll learn strategies to help ensure the employee and customer experiences of your business reflect and can continue to adapt to new realities.
Register now.

Participants who preregister and attend a webinar may qualify to win a subscription to Brown’s “Strategy for Success: Strategic Planning Made Simple.” The 11-module e-course includes targeted video lessons, downloaded guides and turn-key exercises, valued at $549. This resource is designed to eliminate trial-and-error and quickly implement an innovative approach to strategy and create effective strategic plans that you can put into action right away.

*One winner per webinar. Winner can only win once. No purchase necessary.

By Ashley Reyes

Mike Brown

SEMA Education has partnered with Mike Brown, founder and CEO of the Brainzooming Group, to host a free six-part webinar series filled with tips and strategies to help SEMA members communicate, respond and plan for the changes resulting from the Coronavirus situation. The first webinar was held April 28, with additional webinars scheduled through May 26.

In the SEMA “Jumpstart Business Operations Webinar Series,” Brown will address looking to the future in a strategic manner and provide essential tools, resources and advice for businesses to think beyond near-term survival. Participants will learn how to communicate messages that reflect the environment, prepare for the potential pent-up demand resulting from a shut down, identify new ways to grow and how to incorporate changes into what will become the new normal.

Webinar 4: Tuesday, May 12, 2020
Adjusting to Lower Demand and Finding New Ways to Grow
Many businesses will begin operating again with revenue levels well below previous trends, making ongoing cost management very important. In this webinar, you’ll learn how to find the balance between aggressively managing costs, protecting assets, and maintaining a viable market presence.
Register now.

Webinar 5: Tuesday, May 19, 2020
Pushing Ahead with Change While Barriers Are Down
Everyone inside and outside your business has faced tremendous changes in relationships and purchasing situations. In this webinar, we’ll focus on sustaining the acceptance of positive change and continuing improving your business operations and performance.
Register now.

Webinar 6: Tuesday, May 26, 2020
Engaging and Re-engaging Your Most Important Audiences
When social distancing ends, there will be a need to engage with employees and customers in ways that incorporate both previous and new strategies. In this webinar, you’ll learn strategies to help ensure the employee and customer experiences of your business reflect and can continue to adapt to new realities.
Register now.

Participants who preregister and attend a webinar may qualify to win a subscription to Brown’s “Strategy for Success: Strategic Planning Made Simple.” The 11-module e-course includes targeted video lessons, downloaded guides and turn-key exercises, valued at $549. This resource is designed to eliminate trial-and-error and quickly implement an innovative approach to strategy and create effective strategic plans that you can put into action right away.

*One winner per webinar. Winner can only win once. No purchase necessary.

By Ashley Reyes

Rick Herman

This week’s SEMA Truck and Off-Road Alliance (TORA) Volunteer Spotlight features Rick Hermann of WeatherTech. As an experienced automotive aftermarket sales director, Hermann is active in giving back to TORA and the industry through his business skills, knowledge and continuous volunteer efforts within the council.  

By serving as a previous select committee member, Hermann played a vital role in helping guide the council’s direction through the execution of valuable benefits and key initiatives.

Get to know what keeps Hermann in the industry in his Q&A with the SEMA Truck and Off-Road Alliance:

SEMA: What inspired you to pursue a career in the truck and off-road industry?

Rick Hermann: I was so lucky back in 1986 when Denny Elwell from Dee Zee gave me my life-changing opportunity. When I was going to college, I worked at a gas station and used to fill his tank. When I was getting ready to graduate from college, my dad told me I should go and interview with him to get some practice. I walked in to get some interview experience and walked out with a job.

SEMA: Why did you decide to volunteer for TORA? How has it or will it impact you?

RH: In the end, life is about giving back based on the blessings I have received for more than 30 years, and I felt it was important to find a way to do this. Luckily, I had met Ron Divencenzo who helped me get connected with the SEMA Light Truck Accessory Alliance (LTAA), and as they say, the rest is history. Networking is a vital part of our daily activities and has allowed a number of beneficial mutual opportunities.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?

RH: Network, network, network, and find people you like to help and mentor you. I found that while college can provide a foundation, the practical aspect of business is one that is profoundly learned in the field. I have had a number of mentors, friends and customers through my years who have truly helped me and the companies I have worked for.

SEMA: What is your dream truck or off-road vehicle? Where would we find you in it on any weekend?

RH: I currently drive a Raptor and that truck is truly awesome. It is higher than others, so being a 50-plus-year-old man, it allows for a more strenuous entry, but it is just a real classy ride.

By Ashley Reyes

Rick Herman

This week’s SEMA Truck and Off-Road Alliance (TORA) Volunteer Spotlight features Rick Hermann of WeatherTech. As an experienced automotive aftermarket sales director, Hermann is active in giving back to TORA and the industry through his business skills, knowledge and continuous volunteer efforts within the council.  

By serving as a previous select committee member, Hermann played a vital role in helping guide the council’s direction through the execution of valuable benefits and key initiatives.

Get to know what keeps Hermann in the industry in his Q&A with the SEMA Truck and Off-Road Alliance:

SEMA: What inspired you to pursue a career in the truck and off-road industry?

Rick Hermann: I was so lucky back in 1986 when Denny Elwell from Dee Zee gave me my life-changing opportunity. When I was going to college, I worked at a gas station and used to fill his tank. When I was getting ready to graduate from college, my dad told me I should go and interview with him to get some practice. I walked in to get some interview experience and walked out with a job.

SEMA: Why did you decide to volunteer for TORA? How has it or will it impact you?

RH: In the end, life is about giving back based on the blessings I have received for more than 30 years, and I felt it was important to find a way to do this. Luckily, I had met Ron Divencenzo who helped me get connected with the SEMA Light Truck Accessory Alliance (LTAA), and as they say, the rest is history. Networking is a vital part of our daily activities and has allowed a number of beneficial mutual opportunities.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?

RH: Network, network, network, and find people you like to help and mentor you. I found that while college can provide a foundation, the practical aspect of business is one that is profoundly learned in the field. I have had a number of mentors, friends and customers through my years who have truly helped me and the companies I have worked for.

SEMA: What is your dream truck or off-road vehicle? Where would we find you in it on any weekend?

RH: I currently drive a Raptor and that truck is truly awesome. It is higher than others, so being a 50-plus-year-old man, it allows for a more strenuous entry, but it is just a real classy ride.

By SEMA Editors

John Evankovich	Ted Wentz III

SEMA has partnered with Survey & Ballot Systems (SBS) to administer the 2020 SEMA Board of Directors election. To assure your election-specific broadcast email arrives safely in your inbox on May 12, 2020, simply add the following email address as an approved sender: noreply@directvote.net.  

If you do not receive your election email by May 12, 2020, please check your spam filter or junk mail folder. If you do not find it there, contact support@directvote.net.

The following candidates are vying for a seat on the SEMA Board of Directors:

Distributors/Retailers Category (one open seat):

• John Evankovich – Director, Sam’s Club
• Ted Wentz III – CEO, Quadratec, Inc.

The winner will be announced by May 29.

Get to know more about at JohnEvankovich and Ted Wentz III at www.sema.org/2020-bod-candidates.

By SEMA Editors

John Evankovich	Ted Wentz III

SEMA has partnered with Survey & Ballot Systems (SBS) to administer the 2020 SEMA Board of Directors election. To assure your election-specific broadcast email arrives safely in your inbox on May 12, 2020, simply add the following email address as an approved sender: noreply@directvote.net.  

If you do not receive your election email by May 12, 2020, please check your spam filter or junk mail folder. If you do not find it there, contact support@directvote.net.

The following candidates are vying for a seat on the SEMA Board of Directors:

Distributors/Retailers Category (one open seat):

• John Evankovich – Director, Sam’s Club
• Ted Wentz III – CEO, Quadratec, Inc.

The winner will be announced by May 29.

Get to know more about at JohnEvankovich and Ted Wentz III at www.sema.org/2020-bod-candidates.