Thu, 04/16/2009 - 00:00


Click on the logo to visit MRC's website.

John Hipple, Sr. Remembered

John Hipple Sr., owner of Performance Parts Marketing, a popular Midwestern rep firm, passed away April 8. He was 67. A long-time SEMA member, Hipple founded his company 25 years ago and represented major lines including ACCEL, Edelbrock and Hedman, among others.

“John started his agency in an era when many weeks on the road were the norm,” said friend Larry Johnson. “Those in the industry that traveled with John in those days knew of the dedication he had to the customers and the manufacturers. His main interest was drag racing.”

Johnson attended Hipple’s memorial service.

“At the start of his memorial service, a prayer was said and then a very loud Top Fuel burnout was played. The celebration of John's life was upbeat and straight forward, just the way John was.

“For those who knew John, he will be missed.”

Manufacturers Seeking Rep List Now Available

Manufacturers’ representatives are encouraged to contact Staci Bostock at stacib@sema.org to request the Manufacturers Seeking Rep List, which is available at no cost. Compiled using information collected from manufacturers prior to the 2008 SEMA Show, the listing contains details on manufacturers currently seeking the services of manufacturers’ representatives along with the lines available and company contact information. The list was originally available in the MRC Rep Center during the week of the 2008 SEMA Show.

 

MRC Column in SEMA Member News

 

Read MRC's column featured in the March/April issue of SEMA Member News.

 

For information about MRC, contact Staci Bostock at stacib@sema.org.

______________________________________________________________________________________


Click on the logo to visit ARMO's website.

Free Marketing for ARMO Members

Once again, the ARMO New Products Showcase will be held at the Spring Carlisle in Carlisle, Pennsylvania, from Wednesday to Sunday, April 22–26, 2009. This is a fantastic opportunity to introduce your creative and innovative products to hobbyists and the industry for FREE!

This year, there will be no judging, but rather a focus on simply showcasing the products entered. Entries will be photographed at Spring Carlisle and the photos, product descriptions and company name will be displayed in the ARMO booth at the 2009 SEMA Show.

ARMO Column in SEMA Member News

Read ARMO's column featured in the March/April issue of SEMA Member News.

______________________________________________________________________________

 


Click on the logo to visit HRIA's website.


HRIA Column in SEMA Member News

 

Read HRIA's column featured in the March/April issue of SEMA Member News.

 

For more information about HRIA, contact Jan Desma at jand@sema.org.

____________________________________________________________________________


Click on the logo to visit TORA's website.

TORA Long-Range Planning Meeting Moves to Pasadena

 

Mark your calendar for the annual TORA Long-Range Planning Meeting, which is moving to a new time and location. The Long-Range Planning Meeting will be held on Thursday, July 30, from 8:00 a.m.–5:00 p.m. at the Westin Hotel in Pasadena, California. The meeting is being held in conjunction with the annual Council Leadership Seminar and SEMA Installation Banquet & Gala Fundraiser.

“The TORA Long-Range Planning Meeting is typically held in the East or Midwest,” said TORA Chairman Ron DiVincenzo. “It was slated for Orlando in March, in conjunction with the TSTC. When that got postponed, we had to look elsewhere. This will be our first time on the West Coast and perhaps we can meet face-to-face with some West Coast TORA members who would otherwise not attend the Long-Range Planning Meeting.”

Detailed information will be mailed to all TORA member companies shortly. You may also contact TORA staff liaison Jim Skelly at jimsk@sema.org for more information.


George Lathouris Named TORA Chair-Elect


The TORA Select Committee has named Keystone’s George Lathouris as its chair-elect. Lathouris will assume his new responsibilities on July 1, when Kelly Kneifl assumes the duties of chairman from current Chairman Ron DiVincenzo. Congratulations to George!

 

TORA Column in SEMA Member News

 

Read TORA's column featured in the March/April issue of SEMA Member News.

 

For more information about TORA, contact Jim Skelly at jimsk@sema.org.

______________________________________________________________________________________


Click on the logo to visit MPMC's website.

 

MPMC Column in SEMA Member News


Read MPMC's column featured in the March/April issue of SEMA Member News.

 

For information about MPMC, contact Jim Skelly at jimsk@sema.org.

_________________________________________________________________


Click on the logo to visit PRO's website.

 

PRO Long-Range Planning Meeting

The annual PRO Long-Range Planning Meeting is slated for Thursday and Friday, June 18–19, 2009, in Detroit. The Crown Plaza Hotel, minutes from the Detroit Metro Airport, will once again host the event and is offering a blocked-out room rate of only $115 for meeting attendees. Lunch is included both days, with a continental breakfast also included on Friday morning.

The Long-Range Planning Meeting begins at 11:00 a.m. Thursday morning, continues through lunch and then moves into breakout groups in the afternoon. The breakout groups continue on Friday. Everyone will reconvene mid-morning on Friday for breakout reports and a box lunch before adjourning at 1:00 p.m., in time for those early afternoon flights back home.

There is no better opportunity to share ideas and plan for solutions than at the PRO Long-Range Planning Meeting. Official meeting notices will go out shortly with more details. In the meantime, if you have any questions, please contact Jim Skelly at jimsk@sema.org.


PRO Business Development Guidebook Now On Sale

 

In today’s ever-changing marketplace, staying ahead of the competition is more important and challenging than ever. To be successful, you not only need an effective business strategy, but also the tools and resources to help your company excel and stand out from the pack. The PRO Business Development Guidebook is your handy reference guide.

 

Beginning with an overview of the importance of having a business plan—including tips on how to develop a business plan and the many purposes it can serve—the manual offers chapter-by-chapter strategies for making your business a success.

 

From understanding the basics of business finance and the importance of quality and service and how to make them hallmarks of your business, to building knowledge and skills among your employees to branding your restyling business as a market leader, the guidebook offers information critical to the day-to-day and long-term operation of your business.

 

Whether you’re starting your own restyling business or already own one—be it mobile or brick and mortar—you’ll find the answers that you’ve been looking for in the guidebook. PRO Council members contributed much of the information contained in the guidebook, drawing on their experience and knowledge to present a valuable business tool.

 

To order the PRO business guidebook, contact Jim Skelly at jimsk@sema.org.

 

PRO Column in SEMA Member News

 

Read PRO's column featured in the March/April issue of SEMA Member News.

 

For information about PRO, contact Jim Skelly at jimsk@sema.org.

______________________________________________________________________________________



Click on the logo to visit SPC's website.

SPC Column in SEMA Member News

Read SPC's column featured in the March/April issue of SEMA Member News.

 

For information about SPC, contact Paul Moritz at paulm@sema.org.

______________________________________________________________________________________

 


Click on the logo to visit WTC's website.


WTC Long-Range Planning Meeting

Attend the WTC Long-Range Planning Meeting and help shape the course of the council’s agenda. It’s time to voice your opinion.

The meeting will be held on Thursday, May 14, 2009, from 10:00 a.m.—5:00 p.m. at:

 

SEMA Headquarters
AAA Building—Second Floor
1577 South Valley Vista Dr.
Diamond Bar, CA 91765

 

RSVP by Friday, May 8, 2009 to Paul Moritz at paulm@sema.org.

WTC Column in SEMA Member News

 

Read WTC's column featured in the March/April issue of SEMA Member News.

For information about WTC, contact Paul Moritz at paulm@sema.org.

______________________________________________________________________________________

 


Click on the logo to visit SBN's website.


Discover the SEMA Mentoring Program—Powered by the SBN

 

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

 

For more information on the SEMA Mentoring Program.

 

SBN Column in SEMA Member News

Read SBN's column featured in the March/April issue of SEMA Member News.

For information about SBN, contact Jan Desma at jand@sema.org.
______________________________________________________________________________________

 


Click on the logo to visit YEN's website.


Congratulations to Gregory Parker!

 

Gregory Parker from Martin & Company Advertising has been elected chair-elect of the Young Executives Network (YEN). Parker has served on the YEN Select Committee since 2005 and has been chairman of the SEMA Silent Auction Task Force.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

 

YEN Member of the Month Spotlight

 

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

 

Discover The SEMA Mentoring Program—Powered by the SBN

 

“I’ll get by with a little help from my friends…” - Joe Cocker

 

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

 

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

 

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

 

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

 

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

For more information on the SEMA Mentoring Program, click here.

YEN Column in SEMA Member News

Read YEN's column featured in the March/April issue of SEMA Member News.

For information about YEN, contact Paul Moritz at paulm@sema.org.

Thu, 04/16/2009 - 00:00


Click on the logo to visit MRC's website.

John Hipple, Sr. Remembered

John Hipple Sr., owner of Performance Parts Marketing, a popular Midwestern rep firm, passed away April 8. He was 67. A long-time SEMA member, Hipple founded his company 25 years ago and represented major lines including ACCEL, Edelbrock and Hedman, among others.

“John started his agency in an era when many weeks on the road were the norm,” said friend Larry Johnson. “Those in the industry that traveled with John in those days knew of the dedication he had to the customers and the manufacturers. His main interest was drag racing.”

Johnson attended Hipple’s memorial service.

“At the start of his memorial service, a prayer was said and then a very loud Top Fuel burnout was played. The celebration of John's life was upbeat and straight forward, just the way John was.

“For those who knew John, he will be missed.”

Manufacturers Seeking Rep List Now Available

Manufacturers’ representatives are encouraged to contact Staci Bostock at stacib@sema.org to request the Manufacturers Seeking Rep List, which is available at no cost. Compiled using information collected from manufacturers prior to the 2008 SEMA Show, the listing contains details on manufacturers currently seeking the services of manufacturers’ representatives along with the lines available and company contact information. The list was originally available in the MRC Rep Center during the week of the 2008 SEMA Show.

 

MRC Column in SEMA Member News

 

Read MRC's column featured in the March/April issue of SEMA Member News.

 

For information about MRC, contact Staci Bostock at stacib@sema.org.

______________________________________________________________________________________


Click on the logo to visit ARMO's website.

Free Marketing for ARMO Members

Once again, the ARMO New Products Showcase will be held at the Spring Carlisle in Carlisle, Pennsylvania, from Wednesday to Sunday, April 22–26, 2009. This is a fantastic opportunity to introduce your creative and innovative products to hobbyists and the industry for FREE!

This year, there will be no judging, but rather a focus on simply showcasing the products entered. Entries will be photographed at Spring Carlisle and the photos, product descriptions and company name will be displayed in the ARMO booth at the 2009 SEMA Show.

ARMO Column in SEMA Member News

Read ARMO's column featured in the March/April issue of SEMA Member News.

______________________________________________________________________________

 


Click on the logo to visit HRIA's website.


HRIA Column in SEMA Member News

 

Read HRIA's column featured in the March/April issue of SEMA Member News.

 

For more information about HRIA, contact Jan Desma at jand@sema.org.

____________________________________________________________________________


Click on the logo to visit TORA's website.

TORA Long-Range Planning Meeting Moves to Pasadena

 

Mark your calendar for the annual TORA Long-Range Planning Meeting, which is moving to a new time and location. The Long-Range Planning Meeting will be held on Thursday, July 30, from 8:00 a.m.–5:00 p.m. at the Westin Hotel in Pasadena, California. The meeting is being held in conjunction with the annual Council Leadership Seminar and SEMA Installation Banquet & Gala Fundraiser.

“The TORA Long-Range Planning Meeting is typically held in the East or Midwest,” said TORA Chairman Ron DiVincenzo. “It was slated for Orlando in March, in conjunction with the TSTC. When that got postponed, we had to look elsewhere. This will be our first time on the West Coast and perhaps we can meet face-to-face with some West Coast TORA members who would otherwise not attend the Long-Range Planning Meeting.”

Detailed information will be mailed to all TORA member companies shortly. You may also contact TORA staff liaison Jim Skelly at jimsk@sema.org for more information.


George Lathouris Named TORA Chair-Elect


The TORA Select Committee has named Keystone’s George Lathouris as its chair-elect. Lathouris will assume his new responsibilities on July 1, when Kelly Kneifl assumes the duties of chairman from current Chairman Ron DiVincenzo. Congratulations to George!

 

TORA Column in SEMA Member News

 

Read TORA's column featured in the March/April issue of SEMA Member News.

 

For more information about TORA, contact Jim Skelly at jimsk@sema.org.

______________________________________________________________________________________


Click on the logo to visit MPMC's website.

 

MPMC Column in SEMA Member News


Read MPMC's column featured in the March/April issue of SEMA Member News.

 

For information about MPMC, contact Jim Skelly at jimsk@sema.org.

_________________________________________________________________


Click on the logo to visit PRO's website.

 

PRO Long-Range Planning Meeting

The annual PRO Long-Range Planning Meeting is slated for Thursday and Friday, June 18–19, 2009, in Detroit. The Crown Plaza Hotel, minutes from the Detroit Metro Airport, will once again host the event and is offering a blocked-out room rate of only $115 for meeting attendees. Lunch is included both days, with a continental breakfast also included on Friday morning.

The Long-Range Planning Meeting begins at 11:00 a.m. Thursday morning, continues through lunch and then moves into breakout groups in the afternoon. The breakout groups continue on Friday. Everyone will reconvene mid-morning on Friday for breakout reports and a box lunch before adjourning at 1:00 p.m., in time for those early afternoon flights back home.

There is no better opportunity to share ideas and plan for solutions than at the PRO Long-Range Planning Meeting. Official meeting notices will go out shortly with more details. In the meantime, if you have any questions, please contact Jim Skelly at jimsk@sema.org.


PRO Business Development Guidebook Now On Sale

 

In today’s ever-changing marketplace, staying ahead of the competition is more important and challenging than ever. To be successful, you not only need an effective business strategy, but also the tools and resources to help your company excel and stand out from the pack. The PRO Business Development Guidebook is your handy reference guide.

 

Beginning with an overview of the importance of having a business plan—including tips on how to develop a business plan and the many purposes it can serve—the manual offers chapter-by-chapter strategies for making your business a success.

 

From understanding the basics of business finance and the importance of quality and service and how to make them hallmarks of your business, to building knowledge and skills among your employees to branding your restyling business as a market leader, the guidebook offers information critical to the day-to-day and long-term operation of your business.

 

Whether you’re starting your own restyling business or already own one—be it mobile or brick and mortar—you’ll find the answers that you’ve been looking for in the guidebook. PRO Council members contributed much of the information contained in the guidebook, drawing on their experience and knowledge to present a valuable business tool.

 

To order the PRO business guidebook, contact Jim Skelly at jimsk@sema.org.

 

PRO Column in SEMA Member News

 

Read PRO's column featured in the March/April issue of SEMA Member News.

 

For information about PRO, contact Jim Skelly at jimsk@sema.org.

______________________________________________________________________________________



Click on the logo to visit SPC's website.

SPC Column in SEMA Member News

Read SPC's column featured in the March/April issue of SEMA Member News.

 

For information about SPC, contact Paul Moritz at paulm@sema.org.

______________________________________________________________________________________

 


Click on the logo to visit WTC's website.


WTC Long-Range Planning Meeting

Attend the WTC Long-Range Planning Meeting and help shape the course of the council’s agenda. It’s time to voice your opinion.

The meeting will be held on Thursday, May 14, 2009, from 10:00 a.m.—5:00 p.m. at:

 

SEMA Headquarters
AAA Building—Second Floor
1577 South Valley Vista Dr.
Diamond Bar, CA 91765

 

RSVP by Friday, May 8, 2009 to Paul Moritz at paulm@sema.org.

WTC Column in SEMA Member News

 

Read WTC's column featured in the March/April issue of SEMA Member News.

For information about WTC, contact Paul Moritz at paulm@sema.org.

______________________________________________________________________________________

 


Click on the logo to visit SBN's website.


Discover the SEMA Mentoring Program—Powered by the SBN

 

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

 

For more information on the SEMA Mentoring Program.

 

SBN Column in SEMA Member News

Read SBN's column featured in the March/April issue of SEMA Member News.

For information about SBN, contact Jan Desma at jand@sema.org.
______________________________________________________________________________________

 


Click on the logo to visit YEN's website.


Congratulations to Gregory Parker!

 

Gregory Parker from Martin & Company Advertising has been elected chair-elect of the Young Executives Network (YEN). Parker has served on the YEN Select Committee since 2005 and has been chairman of the SEMA Silent Auction Task Force.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

 

YEN Member of the Month Spotlight

 

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

 

Discover The SEMA Mentoring Program—Powered by the SBN

 

“I’ll get by with a little help from my friends…” - Joe Cocker

 

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

 

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

 

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

 

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

 

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

For more information on the SEMA Mentoring Program, click here.

YEN Column in SEMA Member News

Read YEN's column featured in the March/April issue of SEMA Member News.

For information about YEN, contact Paul Moritz at paulm@sema.org.

Thu, 04/16/2009 - 00:00

Top Toyotas from the 2008 SEMA Show

Thu, 04/16/2009 - 00:00

Top Toyotas from the 2008 SEMA Show

Thu, 04/16/2009 - 00:00

Top Toyotas from the 2008 SEMA Show

Thu, 04/16/2009 - 00:00

Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are:


"The Race Goes Green" Conference, April 16, 2009, Long Beach, California

 

The 2009 NCMA Knowledge Exchange Conference, May 2–5, 2009, Newport Beach, California

 

SEMA Webinar, "Contract Law 101: Sponsored by SEMA SPC," May 7, 2009 (PDT)


SEMA Wheel & Tire Council Long-Range Planning Meeting, May 14, 2009, 10:00 a.m.–5:00 p.m. (PDT), Diamond Bar, California

 

SEMA Webinar, "Black Book," May 21, 2009, 10:00 a.m. (PDT)

 

SEMA Webinar, "Sales and Marketing Strategies Guaranteed to Make SEMA 2009 a Success," June 11, 2009, 10:00 a.m. (PDT)

 

SEMA Webinar, "An Interactive Discussion on Selling Online," June 25, 2009, 10:00 a.m. (PDT)

 

PAACE Automechanika Mexico, July 15–17, 2009, Mexico City

 

SEMA Webinar, "Introduction to Internet Marketing," July 16, 2009, 10:00 a.m. (PDT)

SEMA Pinewood Drag Race, August 1, 2009, 10:00 a.m.–5:00 p.m. (PDT), Pasadena, California

SEMA Internet Symposium, August 1, 2009, 10:00 a.m.–5:30 p.m. (PDT), Pasadena, California

SEMA Installation Banquet & Gala Fundraiser, August 1, 2009, Pasadena, California

SEMA Webinar, "Internet Marketing Tools," August 6, 2009, 10:00 a.m. (PDT)

 

SEMA Webinar, "25 Ways to be Successful at the SEMA Show," August 20, 2009 (PDT)


SEMA Webinar, "Basics of Website Design and Content," September 24, 2009

 

SEMA Show, November 3–6, 2009, Las Vegas

For association-related travel, contact Manya Petropaki (manya.p@travelstoreusa.com) at Travel Store USA, 949/930-9268.

Looking for Some Extra Publicity for Your Industry Event?
Publicize your events through the SEMA Online Calendar of Events. The calendar is stocked with information on events taking place throughout the year, broken down by month. Examples of events featured in the calendar include consumer shows and club events, educational and training workshops, conventions and trade shows, races and more.

To submit your event details for the calendar, e-mail company name and the date(s), location and name of the event to Shirley Presecan at shirleyp@sema.org.

Thu, 04/16/2009 - 00:00

 

The Scion iQ concept highlights the brand’s original bold design concept and, most important, accessory-friendly approach.

SEMA has collected the thoughts of Scion enthusiasts and is seeking commentary from SEMA members. In a multiple-part series, data collected from Scion owners will be presented in the weeks to follow. Members of the trade have the opportunity to weigh in on the results and share insights, commentary or foresight for other readers.

Submissions will be included in a follow-up article in the next issue of eNews, with the purpose of presenting data and creating an open forum for communication.

With the unexpected success of smart’s two-seat subcompact, automakers are beginning to test new waters with concepts, vehicle proposals and foreign-market transplants. Toyota unveiled its Scion-branded iQ Concept car at the 2009 New York International Auto Show to do just that. The purpose was not to issue the final production model but, rather, to measure consumer response.

The concept vehicle displayed was a creation from the design studio of Five Axis, a perennial designer of SEMA Show Scions, Toyotas and Lexus display vehicles.

While the concept is a wild departure from the iQ that is now offered in Japan and Europe, some of the important characteristics remained intact. At just a hair more than 10 feet in length and formatted as a 3+1 (three passengers and luggage), the city runabout aims to meet what the carmaker claims are the transportation needs of young urban trendsetters.

“We believe the Scion iQ micro-subcompact concept is the future of transportation," Scion Vice President Jack Hollis said in a press statement. "If it should join our future lineup, I think it could reach iconic status like our xB. Its styling will attract attention, and if it’s a Scion, you know it’ll be easy to personalize.”

Matching the iconic following of the xB would be good for Scion, but it could spell opportunity for specialty-equipment manufacturers as well. The first-generation “box” was a home run for both parties when it was introduced into North America as a Japanese transplant.

The second generation has yet to carve out the same level of enthusiasm, but if the iQ treads down a similar path as the introductory model, new consumers are sure to follow.

SEMA was fortunate to work with the online community ScionLife to engage their audience and collect their opinions prior to the concept’s release. This brand-specific automotive forum was responsive to the opportunity for a medium to communicate with members of the industry, so much that more than 400 Scion enthusiasts participated during the week they were surveyed.

One of the topics of the survey addressed this potential new Scion entry. Consumers were asked to submit their ratings for given statements. The responses outlined if they would purchase the vehicle and if so, their intention to customize one. When asked if the car would be a success, more than half (55%) agreed that it would, with only a small group (11%) believing that the model would not fare well.

Slightly less than half (47%) indicated that they would purchase one if the price was reasonable, but a significant amount (77%) claimed they would customize it if they bought one. This willingness to personalize has been at the heart of the brand since it was launched and would remain a driving force if the new model comes to fruition stateside.

Current Scion owners would welcome the new model into the lineup. Of those who had interest in purchasing one, the majority (77%) would customize it.

What do you think about these results, news of this concept or simply a new sibling in the Scion family? Leave your comments with a contact e-mail address. — SEMA Research & Information Center

Thu, 04/16/2009 - 00:00

 

The Scion iQ concept highlights the brand’s original bold design concept and, most important, accessory-friendly approach.

SEMA has collected the thoughts of Scion enthusiasts and is seeking commentary from SEMA members. In a multiple-part series, data collected from Scion owners will be presented in the weeks to follow. Members of the trade have the opportunity to weigh in on the results and share insights, commentary or foresight for other readers.

Submissions will be included in a follow-up article in the next issue of eNews, with the purpose of presenting data and creating an open forum for communication.

With the unexpected success of smart’s two-seat subcompact, automakers are beginning to test new waters with concepts, vehicle proposals and foreign-market transplants. Toyota unveiled its Scion-branded iQ Concept car at the 2009 New York International Auto Show to do just that. The purpose was not to issue the final production model but, rather, to measure consumer response.

The concept vehicle displayed was a creation from the design studio of Five Axis, a perennial designer of SEMA Show Scions, Toyotas and Lexus display vehicles.

While the concept is a wild departure from the iQ that is now offered in Japan and Europe, some of the important characteristics remained intact. At just a hair more than 10 feet in length and formatted as a 3+1 (three passengers and luggage), the city runabout aims to meet what the carmaker claims are the transportation needs of young urban trendsetters.

“We believe the Scion iQ micro-subcompact concept is the future of transportation," Scion Vice President Jack Hollis said in a press statement. "If it should join our future lineup, I think it could reach iconic status like our xB. Its styling will attract attention, and if it’s a Scion, you know it’ll be easy to personalize.”

Matching the iconic following of the xB would be good for Scion, but it could spell opportunity for specialty-equipment manufacturers as well. The first-generation “box” was a home run for both parties when it was introduced into North America as a Japanese transplant.

The second generation has yet to carve out the same level of enthusiasm, but if the iQ treads down a similar path as the introductory model, new consumers are sure to follow.

SEMA was fortunate to work with the online community ScionLife to engage their audience and collect their opinions prior to the concept’s release. This brand-specific automotive forum was responsive to the opportunity for a medium to communicate with members of the industry, so much that more than 400 Scion enthusiasts participated during the week they were surveyed.

One of the topics of the survey addressed this potential new Scion entry. Consumers were asked to submit their ratings for given statements. The responses outlined if they would purchase the vehicle and if so, their intention to customize one. When asked if the car would be a success, more than half (55%) agreed that it would, with only a small group (11%) believing that the model would not fare well.

Slightly less than half (47%) indicated that they would purchase one if the price was reasonable, but a significant amount (77%) claimed they would customize it if they bought one. This willingness to personalize has been at the heart of the brand since it was launched and would remain a driving force if the new model comes to fruition stateside.

Current Scion owners would welcome the new model into the lineup. Of those who had interest in purchasing one, the majority (77%) would customize it.

What do you think about these results, news of this concept or simply a new sibling in the Scion family? Leave your comments with a contact e-mail address. — SEMA Research & Information Center

Thu, 04/16/2009 - 00:00

 

The Scion iQ concept highlights the brand’s original bold design concept and, most important, accessory-friendly approach.

SEMA has collected the thoughts of Scion enthusiasts and is seeking commentary from SEMA members. In a multiple-part series, data collected from Scion owners will be presented in the weeks to follow. Members of the trade have the opportunity to weigh in on the results and share insights, commentary or foresight for other readers.

Submissions will be included in a follow-up article in the next issue of eNews, with the purpose of presenting data and creating an open forum for communication.

With the unexpected success of smart’s two-seat subcompact, automakers are beginning to test new waters with concepts, vehicle proposals and foreign-market transplants. Toyota unveiled its Scion-branded iQ Concept car at the 2009 New York International Auto Show to do just that. The purpose was not to issue the final production model but, rather, to measure consumer response.

The concept vehicle displayed was a creation from the design studio of Five Axis, a perennial designer of SEMA Show Scions, Toyotas and Lexus display vehicles.

While the concept is a wild departure from the iQ that is now offered in Japan and Europe, some of the important characteristics remained intact. At just a hair more than 10 feet in length and formatted as a 3+1 (three passengers and luggage), the city runabout aims to meet what the carmaker claims are the transportation needs of young urban trendsetters.

“We believe the Scion iQ micro-subcompact concept is the future of transportation," Scion Vice President Jack Hollis said in a press statement. "If it should join our future lineup, I think it could reach iconic status like our xB. Its styling will attract attention, and if it’s a Scion, you know it’ll be easy to personalize.”

Matching the iconic following of the xB would be good for Scion, but it could spell opportunity for specialty-equipment manufacturers as well. The first-generation “box” was a home run for both parties when it was introduced into North America as a Japanese transplant.

The second generation has yet to carve out the same level of enthusiasm, but if the iQ treads down a similar path as the introductory model, new consumers are sure to follow.

SEMA was fortunate to work with the online community ScionLife to engage their audience and collect their opinions prior to the concept’s release. This brand-specific automotive forum was responsive to the opportunity for a medium to communicate with members of the industry, so much that more than 400 Scion enthusiasts participated during the week they were surveyed.

One of the topics of the survey addressed this potential new Scion entry. Consumers were asked to submit their ratings for given statements. The responses outlined if they would purchase the vehicle and if so, their intention to customize one. When asked if the car would be a success, more than half (55%) agreed that it would, with only a small group (11%) believing that the model would not fare well.

Slightly less than half (47%) indicated that they would purchase one if the price was reasonable, but a significant amount (77%) claimed they would customize it if they bought one. This willingness to personalize has been at the heart of the brand since it was launched and would remain a driving force if the new model comes to fruition stateside.

Current Scion owners would welcome the new model into the lineup. Of those who had interest in purchasing one, the majority (77%) would customize it.

What do you think about these results, news of this concept or simply a new sibling in the Scion family? Leave your comments with a contact e-mail address. — SEMA Research & Information Center

Thu, 04/16/2009 - 00:00

SEMA recently highlighted the market swing from new to used vehicles with industry experts continuing to lower their forecasts as new-vehicle sales fall for 2009. For example, in February, J.D. Power predicted 2009 total new-vehicle sales to reach a mere 10.4 million units, down 1 million units from its forecast of just a month prior.

And in late March, R.L. Polk released results from a survey showing that 70% of consumers plan to purchase a used vehicle for their next ride.

These same consumers surveyed also noted that they plan to keep their current vehicle longer—56.3 months compared to 49 from six years ago. So what does this all mean for SEMA members? Consumers are either holding onto the vehicle they currently own or, if they need to buy another vehicle, may plan to go used instead of new.

 
  Of those surveyed in 2008, many of the most popular vehicles were utility vehicles and performance cars.

SEMA has been following enthusiast trends for several years via its Automotive Lifestyles Study. Each year, subscribers of automotive enthusiast magazines, as well as visitors to several automotive websites and forums, are rigorously surveyed about automotive and specialty-equipment buying habits.

More than 3,000 enthusiasts have been surveyed each year and the percentage of enthusiasts that originally purchased their vehicle used has grown—72% of enthusiasts drove used cars in 2008, up from 67% in 2007 and 54% in 2005.

In 2009, the trend appears to be continuing. And while it is certainly an unfortunate circumstance for vehicle manufacturers, the good news is that opportunity remains for specialty-equipment businesses. In a recent survey of enthusiasts who purchased a used vehicle in 2008, 38% attributed their main motivation to being “cost/price.”

Of this group, nearly six out of 10 (57%) purchased custom parts or accessories. When asked how much money they had spent during the course of the year, the average amount was $1,375/person, just slightly below the traditional average. Even though consumers are shifting their spending away from new vehicles to used ones, their priorities for personalizing their vehicles appears to be unwavering. — SEMA Research & Information Center