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SEMA Member News -- March/April 2009
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The SEMA Custom Wheel & Tire Specialist Certification Program

Member News, April 2009, WTC
 The SEMA Custom Wheel & Tire Specialist Exam is job-related
and designed to measure a candidate’s real-world skills. Certified
technicians promote consumer trust and confidence and improve the image
of the specialty automotive industry.

SEMA certification is a voluntary process through which custom wheel
and tire technicians may prove their abilities to themselves, their
employers and their customers.

By meeting the eligibility criteria and passing a SEMA test,
technicians earn a valuable credential, available exclusively to custom
wheel and tire specialists.

Certified technicians promote consumer trust and confidence and
improve the image of the specialty automotive industry. And because the
tests are a true measure of know-how and expertise, certified
technicians have the satisfaction of knowing that they are among the
elite in their profession—particularly since these credentials are
recognized nationwide.

The SEMA Installer Certification Program has been developed in
cooperation with the National Institute for Automotive Service
Excellence. This groundbreaking initiative is the only
industry-supported, nationally recognized certification program of its
kind. Subject-matter experts representing wheel and tire manufacturers,
equipment suppliers, technicians and other industry representatives
wrote the Custom Wheel & Tire Specialist Exam with the goal of
bringing a higher level of professionalism to technicians and other
industry professionals to improve the image of the industry.

The primary objectives of the Installer Certification Program are to
elevate the level of quality and professionalism within the specialty
automotive industry, enhance the industry’s image and instill consumer
confidence to ensure that consumers and new-vehicle dealers have a
means of defining a technician’s competency and skill level. In
addition, certification furnishes a yardstick by which to measure a
company’s commitment to quality and customer satisfaction while also
providing for better marketability of the products and services that
drive the industry.

The SEMA Custom Wheel & Tire Specialist Exam is job-related and
designed to measure a candidate’s real-world skills. All tests are
written in a multiple-choice format and are intended to deal with
specialty wheel and tire installation, troubleshooting, diagnosis
and/or repair with which technicians work on a day-to-day basis.

The SEMA Custom Wheel & Tire Specialist Certification Program
requires that test candidates have at least two years of hands-on work
experience. The test is offered in May and November at more than 700
test centers nationwide. Technicians who pass the SEMA exam and who
meet the work experience requirement will receive credentials from SEMA
that are valid for five years. SEMA credentials include a certificate
suitable for framing, an insignia and a wallet card.

The benefits of the SEMA Installer Certification Program are both
personal and professional. A certified technician receives an
impartial, third-party endorsement of his know-how and expertise on a
national level. Certification can potentially lead to increased job
opportunities and will increase respect, recognition and credibility in
the industry and profession. Certification also creates a customer
“comfort zone” that reduces concerns over warranty-related issues and
provides consumers and new-vehicle dealers with a true measure of a
technician’s—and a business owner’s—commitment to quality, excellence
and customer satisfaction.

Because certification requires job experience, study and knowledge
of changing technology, it instills pride and provides employers with a
key benchmarking tool to hire, reward and retain skilled employees. It
also delivers a marketing edge—a quality advantage that’s essential to
making a business stronger and more competitive.

SEMA certification is a winning proposition for all involved. The
next test will be held in May 2009. For more information, test
preparation info and to download a registration form, visit www.sema.org/certification.

 

Recently Certified Wheel and Tire Professionals

  • Derek Buchal, American Tire Co.
  • Phillip Davidson, American Tire Co.
  • Donnie Eagle, Big O Tires
  • David Estes, Big O Tires
  • David Gibson, American Tire Co.
  • David Huffstetler, American Tire Co.
  • Thomas Huls, Big O Tires
  • Kenneth Lawson, Big O Tires
  • Eric McAnulty Sr., Big O Tires
  • Gregory McGinnis, American Tire
  • Scott Weiss, Konig Wheels
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