SEMA-member companies importing as few as one commercial shipment a year are required to file new reports with the U.S. government. Participate in this FREE webinar to learn more about the new initiative.

Importing products into the United States has become more complicated and costly due to a new U.S. Customs and Border Protection (CBP) regulation: the Importer Security Filing (ISF). The new reporting requirement, one that is more commonly referred to as the "10+2" initiative, will require importers to supply 10 pieces of data and shipping companies another two.

The regulation requires importers or their designated agents to supply the required data electronically at a minimum of 24 hours before the products are loaded onto ships in the overseas port.

Penalties for incomplete or noncompliance are steep, though the CBP is delaying enforcement for one year for all companies that make a “good-faith effort” during this initial time period. SEMA, as part of a coalition of businesses, has called for a longer comment period as companies begin to meet the 10+2 requirements. Learn what to file, when to file it and how other small businesses have overcome common problems in the program’s initial months.

It goes without saying that if you are currently importing product into the United States, it’s essential that you participate in Richard Di Nucci’s FREE webinar that will provide practical, take-away information. At the conclusion of his webinar, participate in the live Q&A portion and have Di Nucci answer all of your questions regarding the 10+2 initiative.

What: “10+2 = New Filing Requirements for Companies Importing Products to the United States”
When: Monday, June 8, 2009, 10:00a.m.–11:30 a.m. (PDT)
Presenter: Richard Di Nucci, Director, Secure Freight Initiative at U.S. Customs and Border Protection

To register for the “10+2” webinar and for more information on the SEMA Webinar Program, go to www.sema.org/webinars.

SEMA's Webinar Program: The SEMA webinar program brings the world-class business seminars featured during the SEMA Show right to your desktop. Different business-building sessions are constantly added to the program, offering members the latest insight and practices from today’s leading speakers.

All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone. All previous SEMA webinars are available for download. Learn more about SEMA webinars and view upcoming presentations.

SEMA-member companies importing as few as one commercial shipment a year are required to file new reports with the U.S. government. Participate in this FREE webinar to learn more about the new initiative.

Importing products into the United States has become more complicated and costly due to a new U.S. Customs and Border Protection (CBP) regulation: the Importer Security Filing (ISF). The new reporting requirement, one that is more commonly referred to as the "10+2" initiative, will require importers to supply 10 pieces of data and shipping companies another two.

The regulation requires importers or their designated agents to supply the required data electronically at a minimum of 24 hours before the products are loaded onto ships in the overseas port.

Penalties for incomplete or noncompliance are steep, though the CBP is delaying enforcement for one year for all companies that make a “good-faith effort” during this initial time period. SEMA, as part of a coalition of businesses, has called for a longer comment period as companies begin to meet the 10+2 requirements. Learn what to file, when to file it and how other small businesses have overcome common problems in the program’s initial months.

It goes without saying that if you are currently importing product into the United States, it’s essential that you participate in Richard Di Nucci’s FREE webinar that will provide practical, take-away information. At the conclusion of his webinar, participate in the live Q&A portion and have Di Nucci answer all of your questions regarding the 10+2 initiative.

What: “10+2 = New Filing Requirements for Companies Importing Products to the United States”
When: Monday, June 8, 2009, 10:00a.m.–11:30 a.m. (PDT)
Presenter: Richard Di Nucci, Director, Secure Freight Initiative at U.S. Customs and Border Protection

To register for the “10+2” webinar and for more information on the SEMA Webinar Program, go to www.sema.org/webinars.

SEMA's Webinar Program: The SEMA webinar program brings the world-class business seminars featured during the SEMA Show right to your desktop. Different business-building sessions are constantly added to the program, offering members the latest insight and practices from today’s leading speakers.

All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone. All previous SEMA webinars are available for download. Learn more about SEMA webinars and view upcoming presentations.

SEMA-member companies importing as few as one commercial shipment a year are required to file new reports with the U.S. government. Participate in this FREE webinar to learn more about the new initiative.

Importing products into the United States has become more complicated and costly due to a new U.S. Customs and Border Protection (CBP) regulation: the Importer Security Filing (ISF). The new reporting requirement, one that is more commonly referred to as the "10+2" initiative, will require importers to supply 10 pieces of data and shipping companies another two.

The regulation requires importers or their designated agents to supply the required data electronically at a minimum of 24 hours before the products are loaded onto ships in the overseas port.

Penalties for incomplete or noncompliance are steep, though the CBP is delaying enforcement for one year for all companies that make a “good-faith effort” during this initial time period. SEMA, as part of a coalition of businesses, has called for a longer comment period as companies begin to meet the 10+2 requirements. Learn what to file, when to file it and how other small businesses have overcome common problems in the program’s initial months.

It goes without saying that if you are currently importing product into the United States, it’s essential that you participate in Richard Di Nucci’s FREE webinar that will provide practical, take-away information. At the conclusion of his webinar, participate in the live Q&A portion and have Di Nucci answer all of your questions regarding the 10+2 initiative.

What: “10+2 = New Filing Requirements for Companies Importing Products to the United States”
When: Monday, June 8, 2009, 10:00a.m.–11:30 a.m. (PDT)
Presenter: Richard Di Nucci, Director, Secure Freight Initiative at U.S. Customs and Border Protection

To register for the “10+2” webinar and for more information on the SEMA Webinar Program, go to www.sema.org/webinars.

SEMA's Webinar Program: The SEMA webinar program brings the world-class business seminars featured during the SEMA Show right to your desktop. Different business-building sessions are constantly added to the program, offering members the latest insight and practices from today’s leading speakers.

All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone. All previous SEMA webinars are available for download. Learn more about SEMA webinars and view upcoming presentations.

SEMA-member companies importing as few as one commercial shipment a year are required to file new reports with the U.S. government. Participate in this FREE webinar to learn more about the new initiative.

Importing products into the United States has become more complicated and costly due to a new U.S. Customs and Border Protection (CBP) regulation: the Importer Security Filing (ISF). The new reporting requirement, one that is more commonly referred to as the "10+2" initiative, will require importers to supply 10 pieces of data and shipping companies another two.

The regulation requires importers or their designated agents to supply the required data electronically at a minimum of 24 hours before the products are loaded onto ships in the overseas port.

Penalties for incomplete or noncompliance are steep, though the CBP is delaying enforcement for one year for all companies that make a “good-faith effort” during this initial time period. SEMA, as part of a coalition of businesses, has called for a longer comment period as companies begin to meet the 10+2 requirements. Learn what to file, when to file it and how other small businesses have overcome common problems in the program’s initial months.

It goes without saying that if you are currently importing product into the United States, it’s essential that you participate in Richard Di Nucci’s FREE webinar that will provide practical, take-away information. At the conclusion of his webinar, participate in the live Q&A portion and have Di Nucci answer all of your questions regarding the 10+2 initiative.

What: “10+2 = New Filing Requirements for Companies Importing Products to the United States”
When: Monday, June 8, 2009, 10:00a.m.–11:30 a.m. (PDT)
Presenter: Richard Di Nucci, Director, Secure Freight Initiative at U.S. Customs and Border Protection

To register for the “10+2” webinar and for more information on the SEMA Webinar Program, go to www.sema.org/webinars.

SEMA's Webinar Program: The SEMA webinar program brings the world-class business seminars featured during the SEMA Show right to your desktop. Different business-building sessions are constantly added to the program, offering members the latest insight and practices from today’s leading speakers.

All SEMA webinars are conducted live and are open to all employees of SEMA-member companies free of charge. To participate, all you need is a computer with Internet access and a telephone. All previous SEMA webinars are available for download. Learn more about SEMA webinars and view upcoming presentations.

Buyers at the SEMA Show can literally tap into everything they need to keep their businesses strong.

The goal of this year’s marketing campaign “Like a Pit Stop for Your Business” is to inform buyers that the SEMA Show is the only place on the planet where they can tap into literally everything they need to keep their businesses strong.

The SEMA Show has it all: new products, relevant education, critical information, equipment and technology, fresh ideas and face-to-face networking with key manufacturers.

But most importantly, the SEMA Show instills the positive energy and inspiration that can re-energize buyers’ businesses, keep them thriving through these difficult times and be poised for explosive growth in the coming economic recovery.

“When we strategized with the SEMA marketing team, [SEMA President and CEO] Chris Kersting said something that inspired our creative team,” said Denise Paccione, president of Marketing Design Group, ad agency for the SEMA Show.

“We translated his comment, ‘SEMA is the industry’s partner; we’ve got your back,' into a metaphor that the industry would understand immediately: SEMA SHOW – Like a Pit Stop for Your Business.

"The visual of the concept pictures a re-energized SEMA Show attendee backed up by a pit crew representing the comprehensive resources of the SEMA Show, all at his disposal.”

Peter MacGillivray, SEMA vice president of communications and events, underscores the importance of communicating this message.

“SEMA has always been a dedicated industry partner, and this year it's critical that we get the word out about it,” MacGillivray said. “The industry needs a shot in the arm, and the SEMA Show can provide it.”

To ensure that happens, SEMA has planned a multi-tiered, multi-media marketing campaign designed to bring every segment of the industry together at the SEMA Show.

Target Audiences

• Total High Quality Buyer Prospects: more than 220,000 domestic and international buyers (150,000 existing in SEMA database and 70,000 new from external resources)
• Actual Annual Buyer Attendance for last four shows: 50,000–60,000
• Eight Buyer Target Segments: Trucks/SUVs/Off-Road; Tires & Wheels; Racing & Performance; Hot Rod & Restoration; Mobile Electronics; Paint, Body & Equipment; Powersports & Utility Vehicles; and Restyling & Car Care Accessories

Distribution Channels

• Bi-monthly press releases to industry media partners ensure maximum coverage in trade print, TV and online media channels (distribution ranges from 30 to more than 200 journalists depending on the nature of the release)
• Monthly SEMA News magazine (30,000+ subscribers)
• Show Daily (Pre-Show specific magazine to 40,000+)
• Domestic trade shows and events (10-12 targeted shows and events with specific outreach to SEMA Show buyer attendee prospects)
• International trade shows (including shows in Mexico City, Dubai and Beijing—all demonstrating exponential, multi-billion dollar specialty-equipment industry growth markets)
• Major industry and niche market trade and consumer magazines (more than 70 domestic and 50 international)
• Weekly SEMA eNews with relevant buyer messaging (more than 160,000 distribution)
• Multiple voicemail broadcasts (more than 50,000 per broadcast)
• Weekly targeted e-mail broadcasts to core and niche audiences (up to 100,000 per message) ensure we get the right message to the right mailbox
• Multiple Direct Mailings to core and niche audiences (up to 150,000 per mailing)
• SEMAShow.com

Marketing Campaign Elements

• The adjacent print ad (general version, shown and seven targeted versions, not shown)
• Easy-to-complete electronic registration form at www.SEMAShow.com/register
• Banner ad with click through to the buyer registration page posted on SEMAShow.com and on strategically targeted domestic industry trade and consumer websites
• Information landing page at www.SEMAShow.com
• Travel page listing affiliated hotels and their locations
• Letters of invitation to international buyers with helpful visa resources
• International SEMA Show brochure (PDF)
• Early registration self-mailers
• “What’s New” postcards
• 16-page comprehensive brochure
• Promotional flyers for distribution at domestic and international trade shows
• Banners and displays for domestic and international trade shows
• Industry celebrity voice recording for voicemail broadcasts
• Press releases
• SEMA News editorial
• eNews editorial
• Targeted e-mails

Stay tuned to SEMA eNews for continuing updates on the 2009 SEMA Show buyer marketing campaign.

Buyers at the SEMA Show can literally tap into everything they need to keep their businesses strong.

The goal of this year’s marketing campaign “Like a Pit Stop for Your Business” is to inform buyers that the SEMA Show is the only place on the planet where they can tap into literally everything they need to keep their businesses strong.

The SEMA Show has it all: new products, relevant education, critical information, equipment and technology, fresh ideas and face-to-face networking with key manufacturers.

But most importantly, the SEMA Show instills the positive energy and inspiration that can re-energize buyers’ businesses, keep them thriving through these difficult times and be poised for explosive growth in the coming economic recovery.

“When we strategized with the SEMA marketing team, [SEMA President and CEO] Chris Kersting said something that inspired our creative team,” said Denise Paccione, president of Marketing Design Group, ad agency for the SEMA Show.

“We translated his comment, ‘SEMA is the industry’s partner; we’ve got your back,' into a metaphor that the industry would understand immediately: SEMA SHOW – Like a Pit Stop for Your Business.

"The visual of the concept pictures a re-energized SEMA Show attendee backed up by a pit crew representing the comprehensive resources of the SEMA Show, all at his disposal.”

Peter MacGillivray, SEMA vice president of communications and events, underscores the importance of communicating this message.

“SEMA has always been a dedicated industry partner, and this year it's critical that we get the word out about it,” MacGillivray said. “The industry needs a shot in the arm, and the SEMA Show can provide it.”

To ensure that happens, SEMA has planned a multi-tiered, multi-media marketing campaign designed to bring every segment of the industry together at the SEMA Show.

Target Audiences

• Total High Quality Buyer Prospects: more than 220,000 domestic and international buyers (150,000 existing in SEMA database and 70,000 new from external resources)
• Actual Annual Buyer Attendance for last four shows: 50,000–60,000
• Eight Buyer Target Segments: Trucks/SUVs/Off-Road; Tires & Wheels; Racing & Performance; Hot Rod & Restoration; Mobile Electronics; Paint, Body & Equipment; Powersports & Utility Vehicles; and Restyling & Car Care Accessories

Distribution Channels

• Bi-monthly press releases to industry media partners ensure maximum coverage in trade print, TV and online media channels (distribution ranges from 30 to more than 200 journalists depending on the nature of the release)
• Monthly SEMA News magazine (30,000+ subscribers)
• Show Daily (Pre-Show specific magazine to 40,000+)
• Domestic trade shows and events (10-12 targeted shows and events with specific outreach to SEMA Show buyer attendee prospects)
• International trade shows (including shows in Mexico City, Dubai and Beijing—all demonstrating exponential, multi-billion dollar specialty-equipment industry growth markets)
• Major industry and niche market trade and consumer magazines (more than 70 domestic and 50 international)
• Weekly SEMA eNews with relevant buyer messaging (more than 160,000 distribution)
• Multiple voicemail broadcasts (more than 50,000 per broadcast)
• Weekly targeted e-mail broadcasts to core and niche audiences (up to 100,000 per message) ensure we get the right message to the right mailbox
• Multiple Direct Mailings to core and niche audiences (up to 150,000 per mailing)
• SEMAShow.com

Marketing Campaign Elements

• The adjacent print ad (general version, shown and seven targeted versions, not shown)
• Easy-to-complete electronic registration form at www.SEMAShow.com/register
• Banner ad with click through to the buyer registration page posted on SEMAShow.com and on strategically targeted domestic industry trade and consumer websites
• Information landing page at www.SEMAShow.com
• Travel page listing affiliated hotels and their locations
• Letters of invitation to international buyers with helpful visa resources
• International SEMA Show brochure (PDF)
• Early registration self-mailers
• “What’s New” postcards
• 16-page comprehensive brochure
• Promotional flyers for distribution at domestic and international trade shows
• Banners and displays for domestic and international trade shows
• Industry celebrity voice recording for voicemail broadcasts
• Press releases
• SEMA News editorial
• eNews editorial
• Targeted e-mails

Stay tuned to SEMA eNews for continuing updates on the 2009 SEMA Show buyer marketing campaign.

Buyers at the SEMA Show can literally tap into everything they need to keep their businesses strong.

The goal of this year’s marketing campaign “Like a Pit Stop for Your Business” is to inform buyers that the SEMA Show is the only place on the planet where they can tap into literally everything they need to keep their businesses strong.

The SEMA Show has it all: new products, relevant education, critical information, equipment and technology, fresh ideas and face-to-face networking with key manufacturers.

But most importantly, the SEMA Show instills the positive energy and inspiration that can re-energize buyers’ businesses, keep them thriving through these difficult times and be poised for explosive growth in the coming economic recovery.

“When we strategized with the SEMA marketing team, [SEMA President and CEO] Chris Kersting said something that inspired our creative team,” said Denise Paccione, president of Marketing Design Group, ad agency for the SEMA Show.

“We translated his comment, ‘SEMA is the industry’s partner; we’ve got your back,' into a metaphor that the industry would understand immediately: SEMA SHOW – Like a Pit Stop for Your Business.

"The visual of the concept pictures a re-energized SEMA Show attendee backed up by a pit crew representing the comprehensive resources of the SEMA Show, all at his disposal.”

Peter MacGillivray, SEMA vice president of communications and events, underscores the importance of communicating this message.

“SEMA has always been a dedicated industry partner, and this year it's critical that we get the word out about it,” MacGillivray said. “The industry needs a shot in the arm, and the SEMA Show can provide it.”

To ensure that happens, SEMA has planned a multi-tiered, multi-media marketing campaign designed to bring every segment of the industry together at the SEMA Show.

Target Audiences

• Total High Quality Buyer Prospects: more than 220,000 domestic and international buyers (150,000 existing in SEMA database and 70,000 new from external resources)
• Actual Annual Buyer Attendance for last four shows: 50,000–60,000
• Eight Buyer Target Segments: Trucks/SUVs/Off-Road; Tires & Wheels; Racing & Performance; Hot Rod & Restoration; Mobile Electronics; Paint, Body & Equipment; Powersports & Utility Vehicles; and Restyling & Car Care Accessories

Distribution Channels

• Bi-monthly press releases to industry media partners ensure maximum coverage in trade print, TV and online media channels (distribution ranges from 30 to more than 200 journalists depending on the nature of the release)
• Monthly SEMA News magazine (30,000+ subscribers)
• Show Daily (Pre-Show specific magazine to 40,000+)
• Domestic trade shows and events (10-12 targeted shows and events with specific outreach to SEMA Show buyer attendee prospects)
• International trade shows (including shows in Mexico City, Dubai and Beijing—all demonstrating exponential, multi-billion dollar specialty-equipment industry growth markets)
• Major industry and niche market trade and consumer magazines (more than 70 domestic and 50 international)
• Weekly SEMA eNews with relevant buyer messaging (more than 160,000 distribution)
• Multiple voicemail broadcasts (more than 50,000 per broadcast)
• Weekly targeted e-mail broadcasts to core and niche audiences (up to 100,000 per message) ensure we get the right message to the right mailbox
• Multiple Direct Mailings to core and niche audiences (up to 150,000 per mailing)
• SEMAShow.com

Marketing Campaign Elements

• The adjacent print ad (general version, shown and seven targeted versions, not shown)
• Easy-to-complete electronic registration form at www.SEMAShow.com/register
• Banner ad with click through to the buyer registration page posted on SEMAShow.com and on strategically targeted domestic industry trade and consumer websites
• Information landing page at www.SEMAShow.com
• Travel page listing affiliated hotels and their locations
• Letters of invitation to international buyers with helpful visa resources
• International SEMA Show brochure (PDF)
• Early registration self-mailers
• “What’s New” postcards
• 16-page comprehensive brochure
• Promotional flyers for distribution at domestic and international trade shows
• Banners and displays for domestic and international trade shows
• Industry celebrity voice recording for voicemail broadcasts
• Press releases
• SEMA News editorial
• eNews editorial
• Targeted e-mails

Stay tuned to SEMA eNews for continuing updates on the 2009 SEMA Show buyer marketing campaign.

Buyers at the SEMA Show can literally tap into everything they need to keep their businesses strong.

The goal of this year’s marketing campaign “Like a Pit Stop for Your Business” is to inform buyers that the SEMA Show is the only place on the planet where they can tap into literally everything they need to keep their businesses strong.

The SEMA Show has it all: new products, relevant education, critical information, equipment and technology, fresh ideas and face-to-face networking with key manufacturers.

But most importantly, the SEMA Show instills the positive energy and inspiration that can re-energize buyers’ businesses, keep them thriving through these difficult times and be poised for explosive growth in the coming economic recovery.

“When we strategized with the SEMA marketing team, [SEMA President and CEO] Chris Kersting said something that inspired our creative team,” said Denise Paccione, president of Marketing Design Group, ad agency for the SEMA Show.

“We translated his comment, ‘SEMA is the industry’s partner; we’ve got your back,' into a metaphor that the industry would understand immediately: SEMA SHOW – Like a Pit Stop for Your Business.

"The visual of the concept pictures a re-energized SEMA Show attendee backed up by a pit crew representing the comprehensive resources of the SEMA Show, all at his disposal.”

Peter MacGillivray, SEMA vice president of communications and events, underscores the importance of communicating this message.

“SEMA has always been a dedicated industry partner, and this year it's critical that we get the word out about it,” MacGillivray said. “The industry needs a shot in the arm, and the SEMA Show can provide it.”

To ensure that happens, SEMA has planned a multi-tiered, multi-media marketing campaign designed to bring every segment of the industry together at the SEMA Show.

Target Audiences

• Total High Quality Buyer Prospects: more than 220,000 domestic and international buyers (150,000 existing in SEMA database and 70,000 new from external resources)
• Actual Annual Buyer Attendance for last four shows: 50,000–60,000
• Eight Buyer Target Segments: Trucks/SUVs/Off-Road; Tires & Wheels; Racing & Performance; Hot Rod & Restoration; Mobile Electronics; Paint, Body & Equipment; Powersports & Utility Vehicles; and Restyling & Car Care Accessories

Distribution Channels

• Bi-monthly press releases to industry media partners ensure maximum coverage in trade print, TV and online media channels (distribution ranges from 30 to more than 200 journalists depending on the nature of the release)
• Monthly SEMA News magazine (30,000+ subscribers)
• Show Daily (Pre-Show specific magazine to 40,000+)
• Domestic trade shows and events (10-12 targeted shows and events with specific outreach to SEMA Show buyer attendee prospects)
• International trade shows (including shows in Mexico City, Dubai and Beijing—all demonstrating exponential, multi-billion dollar specialty-equipment industry growth markets)
• Major industry and niche market trade and consumer magazines (more than 70 domestic and 50 international)
• Weekly SEMA eNews with relevant buyer messaging (more than 160,000 distribution)
• Multiple voicemail broadcasts (more than 50,000 per broadcast)
• Weekly targeted e-mail broadcasts to core and niche audiences (up to 100,000 per message) ensure we get the right message to the right mailbox
• Multiple Direct Mailings to core and niche audiences (up to 150,000 per mailing)
• SEMAShow.com

Marketing Campaign Elements

• The adjacent print ad (general version, shown and seven targeted versions, not shown)
• Easy-to-complete electronic registration form at www.SEMAShow.com/register
• Banner ad with click through to the buyer registration page posted on SEMAShow.com and on strategically targeted domestic industry trade and consumer websites
• Information landing page at www.SEMAShow.com
• Travel page listing affiliated hotels and their locations
• Letters of invitation to international buyers with helpful visa resources
• International SEMA Show brochure (PDF)
• Early registration self-mailers
• “What’s New” postcards
• 16-page comprehensive brochure
• Promotional flyers for distribution at domestic and international trade shows
• Banners and displays for domestic and international trade shows
• Industry celebrity voice recording for voicemail broadcasts
• Press releases
• SEMA News editorial
• eNews editorial
• Targeted e-mails

Stay tuned to SEMA eNews for continuing updates on the 2009 SEMA Show buyer marketing campaign.

Buyers at the SEMA Show can literally tap into everything they need to keep their businesses strong.

The goal of this year’s marketing campaign “Like a Pit Stop for Your Business” is to inform buyers that the SEMA Show is the only place on the planet where they can tap into literally everything they need to keep their businesses strong.

The SEMA Show has it all: new products, relevant education, critical information, equipment and technology, fresh ideas and face-to-face networking with key manufacturers.

But most importantly, the SEMA Show instills the positive energy and inspiration that can re-energize buyers’ businesses, keep them thriving through these difficult times and be poised for explosive growth in the coming economic recovery.

“When we strategized with the SEMA marketing team, [SEMA President and CEO] Chris Kersting said something that inspired our creative team,” said Denise Paccione, president of Marketing Design Group, ad agency for the SEMA Show.

“We translated his comment, ‘SEMA is the industry’s partner; we’ve got your back,' into a metaphor that the industry would understand immediately: SEMA SHOW – Like a Pit Stop for Your Business.

"The visual of the concept pictures a re-energized SEMA Show attendee backed up by a pit crew representing the comprehensive resources of the SEMA Show, all at his disposal.”

Peter MacGillivray, SEMA vice president of communications and events, underscores the importance of communicating this message.

“SEMA has always been a dedicated industry partner, and this year it's critical that we get the word out about it,” MacGillivray said. “The industry needs a shot in the arm, and the SEMA Show can provide it.”

To ensure that happens, SEMA has planned a multi-tiered, multi-media marketing campaign designed to bring every segment of the industry together at the SEMA Show.

Target Audiences

• Total High Quality Buyer Prospects: more than 220,000 domestic and international buyers (150,000 existing in SEMA database and 70,000 new from external resources)
• Actual Annual Buyer Attendance for last four shows: 50,000–60,000
• Eight Buyer Target Segments: Trucks/SUVs/Off-Road; Tires & Wheels; Racing & Performance; Hot Rod & Restoration; Mobile Electronics; Paint, Body & Equipment; Powersports & Utility Vehicles; and Restyling & Car Care Accessories

Distribution Channels

• Bi-monthly press releases to industry media partners ensure maximum coverage in trade print, TV and online media channels (distribution ranges from 30 to more than 200 journalists depending on the nature of the release)
• Monthly SEMA News magazine (30,000+ subscribers)
• Show Daily (Pre-Show specific magazine to 40,000+)
• Domestic trade shows and events (10-12 targeted shows and events with specific outreach to SEMA Show buyer attendee prospects)
• International trade shows (including shows in Mexico City, Dubai and Beijing—all demonstrating exponential, multi-billion dollar specialty-equipment industry growth markets)
• Major industry and niche market trade and consumer magazines (more than 70 domestic and 50 international)
• Weekly SEMA eNews with relevant buyer messaging (more than 160,000 distribution)
• Multiple voicemail broadcasts (more than 50,000 per broadcast)
• Weekly targeted e-mail broadcasts to core and niche audiences (up to 100,000 per message) ensure we get the right message to the right mailbox
• Multiple Direct Mailings to core and niche audiences (up to 150,000 per mailing)
• SEMAShow.com

Marketing Campaign Elements

• The adjacent print ad (general version, shown and seven targeted versions, not shown)
• Easy-to-complete electronic registration form at www.SEMAShow.com/register
• Banner ad with click through to the buyer registration page posted on SEMAShow.com and on strategically targeted domestic industry trade and consumer websites
• Information landing page at www.SEMAShow.com
• Travel page listing affiliated hotels and their locations
• Letters of invitation to international buyers with helpful visa resources
• International SEMA Show brochure (PDF)
• Early registration self-mailers
• “What’s New” postcards
• 16-page comprehensive brochure
• Promotional flyers for distribution at domestic and international trade shows
• Banners and displays for domestic and international trade shows
• Industry celebrity voice recording for voicemail broadcasts
• Press releases
• SEMA News editorial
• eNews editorial
• Targeted e-mails

Stay tuned to SEMA eNews for continuing updates on the 2009 SEMA Show buyer marketing campaign.

Buyers at the SEMA Show can literally tap into everything they need to keep their businesses strong.

The goal of this year’s marketing campaign “Like a Pit Stop for Your Business” is to inform buyers that the SEMA Show is the only place on the planet where they can tap into literally everything they need to keep their businesses strong.

The SEMA Show has it all: new products, relevant education, critical information, equipment and technology, fresh ideas and face-to-face networking with key manufacturers.

But most importantly, the SEMA Show instills the positive energy and inspiration that can re-energize buyers’ businesses, keep them thriving through these difficult times and be poised for explosive growth in the coming economic recovery.

“When we strategized with the SEMA marketing team, [SEMA President and CEO] Chris Kersting said something that inspired our creative team,” said Denise Paccione, president of Marketing Design Group, ad agency for the SEMA Show.

“We translated his comment, ‘SEMA is the industry’s partner; we’ve got your back,' into a metaphor that the industry would understand immediately: SEMA SHOW – Like a Pit Stop for Your Business.

"The visual of the concept pictures a re-energized SEMA Show attendee backed up by a pit crew representing the comprehensive resources of the SEMA Show, all at his disposal.”

Peter MacGillivray, SEMA vice president of communications and events, underscores the importance of communicating this message.

“SEMA has always been a dedicated industry partner, and this year it's critical that we get the word out about it,” MacGillivray said. “The industry needs a shot in the arm, and the SEMA Show can provide it.”

To ensure that happens, SEMA has planned a multi-tiered, multi-media marketing campaign designed to bring every segment of the industry together at the SEMA Show.

Target Audiences

• Total High Quality Buyer Prospects: more than 220,000 domestic and international buyers (150,000 existing in SEMA database and 70,000 new from external resources)
• Actual Annual Buyer Attendance for last four shows: 50,000–60,000
• Eight Buyer Target Segments: Trucks/SUVs/Off-Road; Tires & Wheels; Racing & Performance; Hot Rod & Restoration; Mobile Electronics; Paint, Body & Equipment; Powersports & Utility Vehicles; and Restyling & Car Care Accessories

Distribution Channels

• Bi-monthly press releases to industry media partners ensure maximum coverage in trade print, TV and online media channels (distribution ranges from 30 to more than 200 journalists depending on the nature of the release)
• Monthly SEMA News magazine (30,000+ subscribers)
• Show Daily (Pre-Show specific magazine to 40,000+)
• Domestic trade shows and events (10-12 targeted shows and events with specific outreach to SEMA Show buyer attendee prospects)
• International trade shows (including shows in Mexico City, Dubai and Beijing—all demonstrating exponential, multi-billion dollar specialty-equipment industry growth markets)
• Major industry and niche market trade and consumer magazines (more than 70 domestic and 50 international)
• Weekly SEMA eNews with relevant buyer messaging (more than 160,000 distribution)
• Multiple voicemail broadcasts (more than 50,000 per broadcast)
• Weekly targeted e-mail broadcasts to core and niche audiences (up to 100,000 per message) ensure we get the right message to the right mailbox
• Multiple Direct Mailings to core and niche audiences (up to 150,000 per mailing)
• SEMAShow.com

Marketing Campaign Elements

• The adjacent print ad (general version, shown and seven targeted versions, not shown)
• Easy-to-complete electronic registration form at www.SEMAShow.com/register
• Banner ad with click through to the buyer registration page posted on SEMAShow.com and on strategically targeted domestic industry trade and consumer websites
• Information landing page at www.SEMAShow.com
• Travel page listing affiliated hotels and their locations
• Letters of invitation to international buyers with helpful visa resources
• International SEMA Show brochure (PDF)
• Early registration self-mailers
• “What’s New” postcards
• 16-page comprehensive brochure
• Promotional flyers for distribution at domestic and international trade shows
• Banners and displays for domestic and international trade shows
• Industry celebrity voice recording for voicemail broadcasts
• Press releases
• SEMA News editorial
• eNews editorial
• Targeted e-mails

Stay tuned to SEMA eNews for continuing updates on the 2009 SEMA Show buyer marketing campaign.