The trade promotion unit of the U.S. government  has stepped up efforts to drive international buyers to the SEMA Show.

U.S. Department of Commerce Assistant Secretary Rochelle Lipsitz, recently named acting director general of the Commerce Department’s U.S. and Foreign Commercial Service, recently visited SEMA headquarters to announce increased efforts by the trade promotion unit of the U.S. government to drive international buyers to the SEMA Show/Automotive Aftermarket Industry Week (AAIW).

The SEMA Show/AAIW is certified by the U.S. Department of Commerce (DOC) as a participant in the International Buyer Program (IBP). As part of this partnership, U.S. embassies around the globe recruit qualified international buyers to attend the SEMA Show.

In 2008, the U.S. government organized 40 buyer delegations from key global markets. This year the DOC hopes to increase the number of buyers attending the Show, particularly from key overseas markets with the greatest potential for SEMA members.

These targeted markets include historically-important European, Canadian and Mexican markets, as well as emerging markets in the United Arab Emirates and other Middle Eastern countries, Latin America, Russia and China.

For more information on growing international sales, contact Linda Spencer or visit www.sema.org/international.

	The trade promotion unit of the U.S. government  has stepped up efforts to drive international buyers to the SEMA Show.

U.S. Department of Commerce Assistant Secretary Rochelle Lipsitz, recently named acting director general of the Commerce Department’s U.S. and Foreign Commercial Service, recently visited SEMA headquarters to announce increased efforts by the trade promotion unit of the U.S. government to drive international buyers to the SEMA Show/Automotive Aftermarket Industry Week (AAIW).

The SEMA Show/AAIW is certified by the U.S. Department of Commerce (DOC) as a participant in the International Buyer Program (IBP). As part of this partnership, U.S. embassies around the globe recruit qualified international buyers to attend the SEMA Show.

In 2008, the U.S. government organized 40 buyer delegations from key global markets. This year the DOC hopes to increase the number of buyers attending the Show, particularly from key overseas markets with the greatest potential for SEMA members.

These targeted markets include historically-important European, Canadian and Mexican markets, as well as emerging markets in the United Arab Emirates and other Middle Eastern countries, Latin America, Russia and China.

For more information on growing international sales, contact Linda Spencer or visit www.sema.org/international.

	The trade promotion unit of the U.S. government  has stepped up efforts to drive international buyers to the SEMA Show.

U.S. Department of Commerce Assistant Secretary Rochelle Lipsitz, recently named acting director general of the Commerce Department’s U.S. and Foreign Commercial Service, recently visited SEMA headquarters to announce increased efforts by the trade promotion unit of the U.S. government to drive international buyers to the SEMA Show/Automotive Aftermarket Industry Week (AAIW).

The SEMA Show/AAIW is certified by the U.S. Department of Commerce (DOC) as a participant in the International Buyer Program (IBP). As part of this partnership, U.S. embassies around the globe recruit qualified international buyers to attend the SEMA Show.

In 2008, the U.S. government organized 40 buyer delegations from key global markets. This year the DOC hopes to increase the number of buyers attending the Show, particularly from key overseas markets with the greatest potential for SEMA members.

These targeted markets include historically-important European, Canadian and Mexican markets, as well as emerging markets in the United Arab Emirates and other Middle Eastern countries, Latin America, Russia and China.

For more information on growing international sales, contact Linda Spencer or visit www.sema.org/international.

	The trade promotion unit of the U.S. government  has stepped up efforts to drive international buyers to the SEMA Show.

U.S. Department of Commerce Assistant Secretary Rochelle Lipsitz, recently named acting director general of the Commerce Department’s U.S. and Foreign Commercial Service, recently visited SEMA headquarters to announce increased efforts by the trade promotion unit of the U.S. government to drive international buyers to the SEMA Show/Automotive Aftermarket Industry Week (AAIW).

The SEMA Show/AAIW is certified by the U.S. Department of Commerce (DOC) as a participant in the International Buyer Program (IBP). As part of this partnership, U.S. embassies around the globe recruit qualified international buyers to attend the SEMA Show.

In 2008, the U.S. government organized 40 buyer delegations from key global markets. This year the DOC hopes to increase the number of buyers attending the Show, particularly from key overseas markets with the greatest potential for SEMA members.

These targeted markets include historically-important European, Canadian and Mexican markets, as well as emerging markets in the United Arab Emirates and other Middle Eastern countries, Latin America, Russia and China.

For more information on growing international sales, contact Linda Spencer or visit www.sema.org/international.

SEMA is employing highly targeted methods to attract tire and wheel buyers to this year’s SEMA Show. Over 11,000 tire, wheel and equipment buyers attended last year’s Show. The extensive, multi-channel marketing is targeting not only past attendees, but also fresh new prospects that have never attended the SEMA Show.

“The key to relevant messaging is to provide useful content that will help buyer’s businesses succeed during these challenging times,” says Dan Hobgood, SEMA Senior Director of Marketing. “For example, e-mail and direct mail to wheel and tire buyers includes specific wheel and tire market and industry information, hot new products, exhibitors that have already signed up and education sessions that key in on that buyer group’s interests.”

Full-page, color ads featuring the Wheel, Tire & Equipment section of the Show are already running in major industry trade publications including Tire Review, Modern Tire Dealer and Tire Business. Banner ads are also running on trade websites.

From more than 100,000 direct mailers, e-mails and voicemails, the message is clear: there is no better place than the SEMA Show to find everything you need to work smarter and increase sales. As the ad says, the SEMA Show truly is “Like a Pit Stop for Your Business."

Specific details on the entire 2009 SEMA Show attendee buyer marketing campaign.

Check next week’s eNews for how SEMA is targeting Racing & Performance buyers.

SEMA is employing highly targeted methods to attract tire and wheel buyers to this year’s SEMA Show. Over 11,000 tire, wheel and equipment buyers attended last year’s Show. The extensive, multi-channel marketing is targeting not only past attendees, but also fresh new prospects that have never attended the SEMA Show.

“The key to relevant messaging is to provide useful content that will help buyer’s businesses succeed during these challenging times,” says Dan Hobgood, SEMA Senior Director of Marketing. “For example, e-mail and direct mail to wheel and tire buyers includes specific wheel and tire market and industry information, hot new products, exhibitors that have already signed up and education sessions that key in on that buyer group’s interests.”

Full-page, color ads featuring the Wheel, Tire & Equipment section of the Show are already running in major industry trade publications including Tire Review, Modern Tire Dealer and Tire Business. Banner ads are also running on trade websites.

From more than 100,000 direct mailers, e-mails and voicemails, the message is clear: there is no better place than the SEMA Show to find everything you need to work smarter and increase sales. As the ad says, the SEMA Show truly is “Like a Pit Stop for Your Business."

Specific details on the entire 2009 SEMA Show attendee buyer marketing campaign.

Check next week’s eNews for how SEMA is targeting Racing & Performance buyers.

SEMA is employing highly targeted methods to attract tire and wheel buyers to this year’s SEMA Show. Over 11,000 tire, wheel and equipment buyers attended last year’s Show. The extensive, multi-channel marketing is targeting not only past attendees, but also fresh new prospects that have never attended the SEMA Show.

“The key to relevant messaging is to provide useful content that will help buyer’s businesses succeed during these challenging times,” says Dan Hobgood, SEMA Senior Director of Marketing. “For example, e-mail and direct mail to wheel and tire buyers includes specific wheel and tire market and industry information, hot new products, exhibitors that have already signed up and education sessions that key in on that buyer group’s interests.”

Full-page, color ads featuring the Wheel, Tire & Equipment section of the Show are already running in major industry trade publications including Tire Review, Modern Tire Dealer and Tire Business. Banner ads are also running on trade websites.

From more than 100,000 direct mailers, e-mails and voicemails, the message is clear: there is no better place than the SEMA Show to find everything you need to work smarter and increase sales. As the ad says, the SEMA Show truly is “Like a Pit Stop for Your Business."

Specific details on the entire 2009 SEMA Show attendee buyer marketing campaign.

Check next week’s eNews for how SEMA is targeting Racing & Performance buyers.

SEMA is employing highly targeted methods to attract tire and wheel buyers to this year’s SEMA Show. Over 11,000 tire, wheel and equipment buyers attended last year’s Show. The extensive, multi-channel marketing is targeting not only past attendees, but also fresh new prospects that have never attended the SEMA Show.

“The key to relevant messaging is to provide useful content that will help buyer’s businesses succeed during these challenging times,” says Dan Hobgood, SEMA Senior Director of Marketing. “For example, e-mail and direct mail to wheel and tire buyers includes specific wheel and tire market and industry information, hot new products, exhibitors that have already signed up and education sessions that key in on that buyer group’s interests.”

Full-page, color ads featuring the Wheel, Tire & Equipment section of the Show are already running in major industry trade publications including Tire Review, Modern Tire Dealer and Tire Business. Banner ads are also running on trade websites.

From more than 100,000 direct mailers, e-mails and voicemails, the message is clear: there is no better place than the SEMA Show to find everything you need to work smarter and increase sales. As the ad says, the SEMA Show truly is “Like a Pit Stop for Your Business."

Specific details on the entire 2009 SEMA Show attendee buyer marketing campaign.

Check next week’s eNews for how SEMA is targeting Racing & Performance buyers.

SEMA is employing highly targeted methods to attract tire and wheel buyers to this year’s SEMA Show. Over 11,000 tire, wheel and equipment buyers attended last year’s Show. The extensive, multi-channel marketing is targeting not only past attendees, but also fresh new prospects that have never attended the SEMA Show.

“The key to relevant messaging is to provide useful content that will help buyer’s businesses succeed during these challenging times,” says Dan Hobgood, SEMA Senior Director of Marketing. “For example, e-mail and direct mail to wheel and tire buyers includes specific wheel and tire market and industry information, hot new products, exhibitors that have already signed up and education sessions that key in on that buyer group’s interests.”

Full-page, color ads featuring the Wheel, Tire & Equipment section of the Show are already running in major industry trade publications including Tire Review, Modern Tire Dealer and Tire Business. Banner ads are also running on trade websites.

From more than 100,000 direct mailers, e-mails and voicemails, the message is clear: there is no better place than the SEMA Show to find everything you need to work smarter and increase sales. As the ad says, the SEMA Show truly is “Like a Pit Stop for Your Business."

Specific details on the entire 2009 SEMA Show attendee buyer marketing campaign.

Check next week’s eNews for how SEMA is targeting Racing & Performance buyers.

SEMA is employing highly targeted methods to attract tire and wheel buyers to this year’s SEMA Show. Over 11,000 tire, wheel and equipment buyers attended last year’s Show. The extensive, multi-channel marketing is targeting not only past attendees, but also fresh new prospects that have never attended the SEMA Show.

“The key to relevant messaging is to provide useful content that will help buyer’s businesses succeed during these challenging times,” says Dan Hobgood, SEMA Senior Director of Marketing. “For example, e-mail and direct mail to wheel and tire buyers includes specific wheel and tire market and industry information, hot new products, exhibitors that have already signed up and education sessions that key in on that buyer group’s interests.”

Full-page, color ads featuring the Wheel, Tire & Equipment section of the Show are already running in major industry trade publications including Tire Review, Modern Tire Dealer and Tire Business. Banner ads are also running on trade websites.

From more than 100,000 direct mailers, e-mails and voicemails, the message is clear: there is no better place than the SEMA Show to find everything you need to work smarter and increase sales. As the ad says, the SEMA Show truly is “Like a Pit Stop for Your Business."

Specific details on the entire 2009 SEMA Show attendee buyer marketing campaign.

Check next week’s eNews for how SEMA is targeting Racing & Performance buyers.