The best-selling CUV of 2009 is the Honda CR-V, followed by the Ford Escape. The Escape posted a 96% sales increase from January.
	Jeep’s iconic Wrangler, the model that arguably set the standard, still leads the market.

The good news for the automotive industry as a whole is that new car sales have increased. They are nowhere near 2007 and prior levels, but they have been improving nonetheless. The economy hurt the industry and the light-truck market had taken the biggest hit over the last year, mainly because of high gas prices. But even the light-truck segment of the industry has seen improved vehicle sales.

Sales of light trucks have increased by 31% in May compared to January. In particular, each component of the light-truck segment contributed to the overall growth. The individual segment that experienced the most growth was vans, at 55%, but vans represent a small percentage of the overall volume of light-truck vehicles.

Pickup sales grew 26% and SUV sales grew 5% by the end of May. But the most significant growth increase occurred for crossover vehicles, or CUVs. In fact, this segment grew 39% and currently represents 46% of the overall light-truck market. This presents a great opportunity for specialty-equipment manufacturers.

The top-selling SUV in May was the Jeep Wrangler, followed by the Chevrolet Tahoe. These models experienced sales increases of 46% and 64%, respectively. Sales of CUVs overshadow that of SUVs however, with a total for May reaching 205,167 compared to only 60,938 SUVs.

The CUV market is a growing market and continues to chip away at the market share held by SUVs. If consumers and enthusiasts alike make a shift from buying SUVs to CUVs, the market for specialty-equipment parts will shift as well.

Companies that have manufactured and sold parts and accessories for SUVs should be able to add similar items for CUVs if they have not already.

If the same enthusiast who once drove a Ford Expedition now drives a Ford Edge, he or she will likely continue to look to the specialty-equipment market for accessories. The vehicle might be a little different, but the opportunity for customization remains. — SEMA Research & Information Center

	The best-selling CUV of 2009 is the Honda CR-V, followed by the Ford Escape. The Escape posted a 96% sales increase from January.
	Jeep’s iconic Wrangler, the model that arguably set the standard, still leads the market.

The good news for the automotive industry as a whole is that new car sales have increased. They are nowhere near 2007 and prior levels, but they have been improving nonetheless. The economy hurt the industry and the light-truck market had taken the biggest hit over the last year, mainly because of high gas prices. But even the light-truck segment of the industry has seen improved vehicle sales.

Sales of light trucks have increased by 31% in May compared to January. In particular, each component of the light-truck segment contributed to the overall growth. The individual segment that experienced the most growth was vans, at 55%, but vans represent a small percentage of the overall volume of light-truck vehicles.

Pickup sales grew 26% and SUV sales grew 5% by the end of May. But the most significant growth increase occurred for crossover vehicles, or CUVs. In fact, this segment grew 39% and currently represents 46% of the overall light-truck market. This presents a great opportunity for specialty-equipment manufacturers.

The top-selling SUV in May was the Jeep Wrangler, followed by the Chevrolet Tahoe. These models experienced sales increases of 46% and 64%, respectively. Sales of CUVs overshadow that of SUVs however, with a total for May reaching 205,167 compared to only 60,938 SUVs.

The CUV market is a growing market and continues to chip away at the market share held by SUVs. If consumers and enthusiasts alike make a shift from buying SUVs to CUVs, the market for specialty-equipment parts will shift as well.

Companies that have manufactured and sold parts and accessories for SUVs should be able to add similar items for CUVs if they have not already.

If the same enthusiast who once drove a Ford Expedition now drives a Ford Edge, he or she will likely continue to look to the specialty-equipment market for accessories. The vehicle might be a little different, but the opportunity for customization remains. — SEMA Research & Information Center

	The best-selling CUV of 2009 is the Honda CR-V, followed by the Ford Escape. The Escape posted a 96% sales increase from January.
	Jeep’s iconic Wrangler, the model that arguably set the standard, still leads the market.

The good news for the automotive industry as a whole is that new car sales have increased. They are nowhere near 2007 and prior levels, but they have been improving nonetheless. The economy hurt the industry and the light-truck market had taken the biggest hit over the last year, mainly because of high gas prices. But even the light-truck segment of the industry has seen improved vehicle sales.

Sales of light trucks have increased by 31% in May compared to January. In particular, each component of the light-truck segment contributed to the overall growth. The individual segment that experienced the most growth was vans, at 55%, but vans represent a small percentage of the overall volume of light-truck vehicles.

Pickup sales grew 26% and SUV sales grew 5% by the end of May. But the most significant growth increase occurred for crossover vehicles, or CUVs. In fact, this segment grew 39% and currently represents 46% of the overall light-truck market. This presents a great opportunity for specialty-equipment manufacturers.

The top-selling SUV in May was the Jeep Wrangler, followed by the Chevrolet Tahoe. These models experienced sales increases of 46% and 64%, respectively. Sales of CUVs overshadow that of SUVs however, with a total for May reaching 205,167 compared to only 60,938 SUVs.

The CUV market is a growing market and continues to chip away at the market share held by SUVs. If consumers and enthusiasts alike make a shift from buying SUVs to CUVs, the market for specialty-equipment parts will shift as well.

Companies that have manufactured and sold parts and accessories for SUVs should be able to add similar items for CUVs if they have not already.

If the same enthusiast who once drove a Ford Expedition now drives a Ford Edge, he or she will likely continue to look to the specialty-equipment market for accessories. The vehicle might be a little different, but the opportunity for customization remains. — SEMA Research & Information Center

	The best-selling CUV of 2009 is the Honda CR-V, followed by the Ford Escape. The Escape posted a 96% sales increase from January.
	Jeep’s iconic Wrangler, the model that arguably set the standard, still leads the market.

The good news for the automotive industry as a whole is that new car sales have increased. They are nowhere near 2007 and prior levels, but they have been improving nonetheless. The economy hurt the industry and the light-truck market had taken the biggest hit over the last year, mainly because of high gas prices. But even the light-truck segment of the industry has seen improved vehicle sales.

Sales of light trucks have increased by 31% in May compared to January. In particular, each component of the light-truck segment contributed to the overall growth. The individual segment that experienced the most growth was vans, at 55%, but vans represent a small percentage of the overall volume of light-truck vehicles.

Pickup sales grew 26% and SUV sales grew 5% by the end of May. But the most significant growth increase occurred for crossover vehicles, or CUVs. In fact, this segment grew 39% and currently represents 46% of the overall light-truck market. This presents a great opportunity for specialty-equipment manufacturers.

The top-selling SUV in May was the Jeep Wrangler, followed by the Chevrolet Tahoe. These models experienced sales increases of 46% and 64%, respectively. Sales of CUVs overshadow that of SUVs however, with a total for May reaching 205,167 compared to only 60,938 SUVs.

The CUV market is a growing market and continues to chip away at the market share held by SUVs. If consumers and enthusiasts alike make a shift from buying SUVs to CUVs, the market for specialty-equipment parts will shift as well.

Companies that have manufactured and sold parts and accessories for SUVs should be able to add similar items for CUVs if they have not already.

If the same enthusiast who once drove a Ford Expedition now drives a Ford Edge, he or she will likely continue to look to the specialty-equipment market for accessories. The vehicle might be a little different, but the opportunity for customization remains. — SEMA Research & Information Center

Looking closely, wheels, tires and suspension products topped other segments for three of the past six months.

Accessories are not on the top of consumers’ minds as much as they have been in the past. Since late 2008, the segment has continued to drop.

As SEMA continues to collect industry forecast data in the Performance Parts and Accessories Demand Index (PADI), there are some interesting trends emerging. For instance, last December, 4.6% of consumers surveyed indicated they were thinking of purchasing wheels, tires or suspension products for their vehicle within the next three months, compared to 4.2% considering accessories and 3.7% looking at performance products.

What a turnaround in January of this year when wheels, tires and suspension products dropped from first to last in the consumer survey. But as you look at the trend from December 2008 to May 2009, in three of the six months, more consumers were thinking about purchasing wheels, tires and suspension products than the other two major segments in our industry.

As we compare this year to last year, the differences are obvious, but it is also apparent that the wheels, tires and suspension products were top of mind for more consumer future buying plans. It is also noticeable how the accessories segment has really declined in the future planning of U.S. consumers.

The other interesting piece of information from the industry segment data is the averages. During the six months from December 2008 to May 2009, an average of 4.8% of consumers surveyed were thinking about purchasing performance parts for their vehicles.

And what a difference a year makes. Looking at the same segments for the same six months a year ago we find a drop and a shift.

All three segments have dropped, accessories and wheels/tires/suspension products segments by at least 50%. The performance products segment experienced a smaller drop, which put them in the top spot this year.

Accessories dropped from 7.4% in 2008 to 3.9% in 2009; performance products fell from 6.6% last year to 4.8% this year; and wheels/tires/suspension dropped from 10.2% in 2008 to 4.5% in 2009. — SEMA Research & Information Center

SEMA members can now download the entire May 2009 SEMA Demand Index (PADI) here.

Looking closely, wheels, tires and suspension products topped other segments for three of the past six months.

Accessories are not on the top of consumers’ minds as much as they have been in the past. Since late 2008, the segment has continued to drop.

As SEMA continues to collect industry forecast data in the Performance Parts and Accessories Demand Index (PADI), there are some interesting trends emerging. For instance, last December, 4.6% of consumers surveyed indicated they were thinking of purchasing wheels, tires or suspension products for their vehicle within the next three months, compared to 4.2% considering accessories and 3.7% looking at performance products.

What a turnaround in January of this year when wheels, tires and suspension products dropped from first to last in the consumer survey. But as you look at the trend from December 2008 to May 2009, in three of the six months, more consumers were thinking about purchasing wheels, tires and suspension products than the other two major segments in our industry.

As we compare this year to last year, the differences are obvious, but it is also apparent that the wheels, tires and suspension products were top of mind for more consumer future buying plans. It is also noticeable how the accessories segment has really declined in the future planning of U.S. consumers.

The other interesting piece of information from the industry segment data is the averages. During the six months from December 2008 to May 2009, an average of 4.8% of consumers surveyed were thinking about purchasing performance parts for their vehicles.

And what a difference a year makes. Looking at the same segments for the same six months a year ago we find a drop and a shift.

All three segments have dropped, accessories and wheels/tires/suspension products segments by at least 50%. The performance products segment experienced a smaller drop, which put them in the top spot this year.

Accessories dropped from 7.4% in 2008 to 3.9% in 2009; performance products fell from 6.6% last year to 4.8% this year; and wheels/tires/suspension dropped from 10.2% in 2008 to 4.5% in 2009. — SEMA Research & Information Center

SEMA members can now download the entire May 2009 SEMA Demand Index (PADI) here.

Looking closely, wheels, tires and suspension products topped other segments for three of the past six months.

Accessories are not on the top of consumers’ minds as much as they have been in the past. Since late 2008, the segment has continued to drop.

As SEMA continues to collect industry forecast data in the Performance Parts and Accessories Demand Index (PADI), there are some interesting trends emerging. For instance, last December, 4.6% of consumers surveyed indicated they were thinking of purchasing wheels, tires or suspension products for their vehicle within the next three months, compared to 4.2% considering accessories and 3.7% looking at performance products.

What a turnaround in January of this year when wheels, tires and suspension products dropped from first to last in the consumer survey. But as you look at the trend from December 2008 to May 2009, in three of the six months, more consumers were thinking about purchasing wheels, tires and suspension products than the other two major segments in our industry.

As we compare this year to last year, the differences are obvious, but it is also apparent that the wheels, tires and suspension products were top of mind for more consumer future buying plans. It is also noticeable how the accessories segment has really declined in the future planning of U.S. consumers.

The other interesting piece of information from the industry segment data is the averages. During the six months from December 2008 to May 2009, an average of 4.8% of consumers surveyed were thinking about purchasing performance parts for their vehicles.

And what a difference a year makes. Looking at the same segments for the same six months a year ago we find a drop and a shift.

All three segments have dropped, accessories and wheels/tires/suspension products segments by at least 50%. The performance products segment experienced a smaller drop, which put them in the top spot this year.

Accessories dropped from 7.4% in 2008 to 3.9% in 2009; performance products fell from 6.6% last year to 4.8% this year; and wheels/tires/suspension dropped from 10.2% in 2008 to 4.5% in 2009. — SEMA Research & Information Center

SEMA members can now download the entire May 2009 SEMA Demand Index (PADI) here.

Looking closely, wheels, tires and suspension products topped other segments for three of the past six months.

Accessories are not on the top of consumers’ minds as much as they have been in the past. Since late 2008, the segment has continued to drop.

As SEMA continues to collect industry forecast data in the Performance Parts and Accessories Demand Index (PADI), there are some interesting trends emerging. For instance, last December, 4.6% of consumers surveyed indicated they were thinking of purchasing wheels, tires or suspension products for their vehicle within the next three months, compared to 4.2% considering accessories and 3.7% looking at performance products.

What a turnaround in January of this year when wheels, tires and suspension products dropped from first to last in the consumer survey. But as you look at the trend from December 2008 to May 2009, in three of the six months, more consumers were thinking about purchasing wheels, tires and suspension products than the other two major segments in our industry.

As we compare this year to last year, the differences are obvious, but it is also apparent that the wheels, tires and suspension products were top of mind for more consumer future buying plans. It is also noticeable how the accessories segment has really declined in the future planning of U.S. consumers.

The other interesting piece of information from the industry segment data is the averages. During the six months from December 2008 to May 2009, an average of 4.8% of consumers surveyed were thinking about purchasing performance parts for their vehicles.

And what a difference a year makes. Looking at the same segments for the same six months a year ago we find a drop and a shift.

All three segments have dropped, accessories and wheels/tires/suspension products segments by at least 50%. The performance products segment experienced a smaller drop, which put them in the top spot this year.

Accessories dropped from 7.4% in 2008 to 3.9% in 2009; performance products fell from 6.6% last year to 4.8% this year; and wheels/tires/suspension dropped from 10.2% in 2008 to 4.5% in 2009. — SEMA Research & Information Center

SEMA members can now download the entire May 2009 SEMA Demand Index (PADI) here.

Looking closely, wheels, tires and suspension products topped other segments for three of the past six months.

Accessories are not on the top of consumers’ minds as much as they have been in the past. Since late 2008, the segment has continued to drop.

As SEMA continues to collect industry forecast data in the Performance Parts and Accessories Demand Index (PADI), there are some interesting trends emerging. For instance, last December, 4.6% of consumers surveyed indicated they were thinking of purchasing wheels, tires or suspension products for their vehicle within the next three months, compared to 4.2% considering accessories and 3.7% looking at performance products.

What a turnaround in January of this year when wheels, tires and suspension products dropped from first to last in the consumer survey. But as you look at the trend from December 2008 to May 2009, in three of the six months, more consumers were thinking about purchasing wheels, tires and suspension products than the other two major segments in our industry.

As we compare this year to last year, the differences are obvious, but it is also apparent that the wheels, tires and suspension products were top of mind for more consumer future buying plans. It is also noticeable how the accessories segment has really declined in the future planning of U.S. consumers.

The other interesting piece of information from the industry segment data is the averages. During the six months from December 2008 to May 2009, an average of 4.8% of consumers surveyed were thinking about purchasing performance parts for their vehicles.

And what a difference a year makes. Looking at the same segments for the same six months a year ago we find a drop and a shift.

All three segments have dropped, accessories and wheels/tires/suspension products segments by at least 50%. The performance products segment experienced a smaller drop, which put them in the top spot this year.

Accessories dropped from 7.4% in 2008 to 3.9% in 2009; performance products fell from 6.6% last year to 4.8% this year; and wheels/tires/suspension dropped from 10.2% in 2008 to 4.5% in 2009. — SEMA Research & Information Center

SEMA members can now download the entire May 2009 SEMA Demand Index (PADI) here.

Looking closely, wheels, tires and suspension products topped other segments for three of the past six months.

Accessories are not on the top of consumers’ minds as much as they have been in the past. Since late 2008, the segment has continued to drop.

As SEMA continues to collect industry forecast data in the Performance Parts and Accessories Demand Index (PADI), there are some interesting trends emerging. For instance, last December, 4.6% of consumers surveyed indicated they were thinking of purchasing wheels, tires or suspension products for their vehicle within the next three months, compared to 4.2% considering accessories and 3.7% looking at performance products.

What a turnaround in January of this year when wheels, tires and suspension products dropped from first to last in the consumer survey. But as you look at the trend from December 2008 to May 2009, in three of the six months, more consumers were thinking about purchasing wheels, tires and suspension products than the other two major segments in our industry.

As we compare this year to last year, the differences are obvious, but it is also apparent that the wheels, tires and suspension products were top of mind for more consumer future buying plans. It is also noticeable how the accessories segment has really declined in the future planning of U.S. consumers.

The other interesting piece of information from the industry segment data is the averages. During the six months from December 2008 to May 2009, an average of 4.8% of consumers surveyed were thinking about purchasing performance parts for their vehicles.

And what a difference a year makes. Looking at the same segments for the same six months a year ago we find a drop and a shift.

All three segments have dropped, accessories and wheels/tires/suspension products segments by at least 50%. The performance products segment experienced a smaller drop, which put them in the top spot this year.

Accessories dropped from 7.4% in 2008 to 3.9% in 2009; performance products fell from 6.6% last year to 4.8% this year; and wheels/tires/suspension dropped from 10.2% in 2008 to 4.5% in 2009. — SEMA Research & Information Center

SEMA members can now download the entire May 2009 SEMA Demand Index (PADI) here.