Submit information on your new product releases to editors@sema.org to be included in SEMA eNews.

The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 1,600 product entries.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

Here is the latest product announcement:

Retrax Truck Bed Covers will introduce its new SILVER Retrax retractable cover. This will be the only silver retractable tonneau cover on the market today. The cover has all the same great features and benefits of the original Retrax cover, but with a silver design. All parts are painted silver, and the polycarbonate is also silver. More information will be released at the SEMA Show.

For information on the 2009 SEMA Show, visit www.SEMAShow.com.

	Submit information on your new product releases to editors@sema.org to be included in SEMA eNews.

The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 1,600 product entries.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

Here is the latest product announcement:

Retrax Truck Bed Covers will introduce its new SILVER Retrax retractable cover. This will be the only silver retractable tonneau cover on the market today. The cover has all the same great features and benefits of the original Retrax cover, but with a silver design. All parts are painted silver, and the polycarbonate is also silver. More information will be released at the SEMA Show.

For information on the 2009 SEMA Show, visit www.SEMAShow.com.

The market research firm NPD Group hired Brian Holliday as director of retailer relations for the company’s automotive business unit. He is responsible for managing the partnerships NPD maintains with aftermarket retailers and wholesalers throughout the United States. Holliday was formerly the general manager for Honeywell International’s global filtration business.

	Renowned author, historian and columnist Louise Ann Noeth was named the 2009 Goodguys Woman of the Year.

“Landspeed” Louise Ann Noeth was named the 2009 Goodguys Woman of the Year at the 12th PPG Nationals in Columbus, Ohio. Noeth’s career accomplishments include racing a 250 mph jet dragster; working as an editor-in-chief for Petersen Publishing where she produced Hot Rod Industry News and contributed to Hot Rod, Car Craft and Motor Trend magazines; she founded Land Speed Productions which offers writing, graphic design, creative photography PR and advertising; and teamed with Craig Breedlove’s “Spirit of America” streamliner.

The Goodguys Woman of the Year award is presented annually in honor of the late Karen Bloechl, who was instrumental in the formative years of the Goodguys association, and recognizes a female industry executive who strives to preserve the integrity and growth of the hot rod industry.

InstallerNet offered to acquire the Mobile Enhancement Retailers Association (MERA) a non-profit association of auto electronics specialty retailers. InstallerNet’s proposal term sheet was reviewed by MERA’s board of trustees and has been sent to the association’s retailer members as a ballot for ratification.

The results of the vote are expected before the end of July. InstallerNet coordinates the installation of consumer electronics through a network of independently owned installers. Under the plan, InstallerNet’s more than 2,000 members will become MERA members, and MERA will expand its current specialty retailer focus.

Snap-on will serve as the official tool of the 2009 Formula Drift Championship series. Snap-on will be on-site at all race venues and have a trackside marketing presence. Learn more about the Snap-on racing program.

American Honda Motor Co. has reviewed and approved DuPont Performance Alliance  membership as a key requirement for collision-facility participation in Honda’s new Body Shop Recognition Program. The DuPont Performance Alliance is a network of certified collision-repair centers.

The Art Center College of Design will host the Car Classic ’09, a gathering of top automotive designers, collectors and enthusiasts, on Sunday, July 19, from 10:00 a.m. until 4:00 p.m. The event’s theme, “By Air, Land and Sea, celebrates vehicles that push the boundaries of design. More information on the Art Center College of Design’s Car Classic ’09.

	Corvette Racing's ethanol-powered C6.R campaigned in the 2008 American Le Mans season was a highlight of the 2008 SEMA Show's Making Green Cool Zone.

Applications are now available to exhibit in the Making Green Cool Zone at the 2009 SEMA Show, November 3–6 in Las Vegas.

The dedicated area inside the South Hall (upper level) of the Las Vegas Convention Center recognizes the specialty-equipment industry’s commitment to advancing green performance vehicles, products and solutions by showcasing those companies whose creativity and innovation in the development, deployment and marketing of green performance technologies prove that being environmentally friendly can also be cool.

As the government mandates higher mileage, consumers are demanding even better performance with increased mileage.

"The SEMA industry recognizes that being green is no longer limited to specific segments of the market," said John Waraniak, SEMA vice president of vehicle technology.

"The green performance revolution is well underway. Going green is no longer an option—nearly 85% Americans consider themselves environmentalists. SEMA wants to demonstrate that bringing more environmentally responsible vehicle technologies and products to the marketplace doesn’t mean that you have to sacrifice performance and the ‘coolness’ factor."

The new generation of performance and clean diesels, advanced hybrid powertrains, extended range and pure electric vehicles represent blank canvases for the performance and specialty-equipment industry. Greening-up vehicles creates new and exciting business opportunities for SEMA members and the specialty-equipment industry.

The technology being put into alternative powertrain vehicles is quite advanced. Innovative SEMA-member companies, however, will find ways to make new and existing vehicles go farther and faster with lighter materials and wheels, tires with less rolling resistance, bearings and hubs with less friction, energy recovery systems, improved aerodynamics and more innovative ideas and products.

Many of these green vehicle technologies will be discussed with a panel of industry leaders and experts during the Driving Green Performance Vehicle Technology Briefing SuperSession, Tuesday, November 3, 2009. Available at no charge to all registered SEMA Show attendees, the seminar focuses on green performance and SEMA’s commitment to helping keep members informed about the latest vehicle technologies and opportunities associated with high-performance engineering energy and fuel efficiency.

The technology briefing seminar will also include an overview of a major industry research study that SEMA conducted with the Center for Automotive Research. The study focuses on the latest OEM powertrain strategies, platforms and new market segments, and how they will impact the SEMA industry.

To be eligible for the Making Green Cool Zone, vehicles, products and technologies must be aligned with one or more of the following categories:

• High-Performance and Green Mobility
• Current Powertrain Solutions
• Future Powertrain Solutions
• Vehicle Energy Management
• Mobile Electronics for Green Mobility
• Green Wheels Tires and Suspensions
• Fast Tracking 35 mpg
• Making Green Cool

For details/application form, visit www.SEMAshow.com/mgcz.

	Corvette Racing's ethanol-powered C6.R campaigned in the 2008 American Le Mans season was a highlight of the 2008 SEMA Show's Making Green Cool Zone.

Applications are now available to exhibit in the Making Green Cool Zone at the 2009 SEMA Show, November 3–6 in Las Vegas.

The dedicated area inside the South Hall (upper level) of the Las Vegas Convention Center recognizes the specialty-equipment industry’s commitment to advancing green performance vehicles, products and solutions by showcasing those companies whose creativity and innovation in the development, deployment and marketing of green performance technologies prove that being environmentally friendly can also be cool.

As the government mandates higher mileage, consumers are demanding even better performance with increased mileage.

"The SEMA industry recognizes that being green is no longer limited to specific segments of the market," said John Waraniak, SEMA vice president of vehicle technology.

"The green performance revolution is well underway. Going green is no longer an option—nearly 85% Americans consider themselves environmentalists. SEMA wants to demonstrate that bringing more environmentally responsible vehicle technologies and products to the marketplace doesn’t mean that you have to sacrifice performance and the ‘coolness’ factor."

The new generation of performance and clean diesels, advanced hybrid powertrains, extended range and pure electric vehicles represent blank canvases for the performance and specialty-equipment industry. Greening-up vehicles creates new and exciting business opportunities for SEMA members and the specialty-equipment industry.

The technology being put into alternative powertrain vehicles is quite advanced. Innovative SEMA-member companies, however, will find ways to make new and existing vehicles go farther and faster with lighter materials and wheels, tires with less rolling resistance, bearings and hubs with less friction, energy recovery systems, improved aerodynamics and more innovative ideas and products.

Many of these green vehicle technologies will be discussed with a panel of industry leaders and experts during the Driving Green Performance Vehicle Technology Briefing SuperSession, Tuesday, November 3, 2009. Available at no charge to all registered SEMA Show attendees, the seminar focuses on green performance and SEMA’s commitment to helping keep members informed about the latest vehicle technologies and opportunities associated with high-performance engineering energy and fuel efficiency.

The technology briefing seminar will also include an overview of a major industry research study that SEMA conducted with the Center for Automotive Research. The study focuses on the latest OEM powertrain strategies, platforms and new market segments, and how they will impact the SEMA industry.

To be eligible for the Making Green Cool Zone, vehicles, products and technologies must be aligned with one or more of the following categories:

• High-Performance and Green Mobility
• Current Powertrain Solutions
• Future Powertrain Solutions
• Vehicle Energy Management
• Mobile Electronics for Green Mobility
• Green Wheels Tires and Suspensions
• Fast Tracking 35 mpg
• Making Green Cool

For details/application form, visit www.SEMAshow.com/mgcz.

	Corvette Racing's ethanol-powered C6.R campaigned in the 2008 American Le Mans season was a highlight of the 2008 SEMA Show's Making Green Cool Zone.

Applications are now available to exhibit in the Making Green Cool Zone at the 2009 SEMA Show, November 3–6 in Las Vegas.

The dedicated area inside the South Hall (upper level) of the Las Vegas Convention Center recognizes the specialty-equipment industry’s commitment to advancing green performance vehicles, products and solutions by showcasing those companies whose creativity and innovation in the development, deployment and marketing of green performance technologies prove that being environmentally friendly can also be cool.

As the government mandates higher mileage, consumers are demanding even better performance with increased mileage.

"The SEMA industry recognizes that being green is no longer limited to specific segments of the market," said John Waraniak, SEMA vice president of vehicle technology.

"The green performance revolution is well underway. Going green is no longer an option—nearly 85% Americans consider themselves environmentalists. SEMA wants to demonstrate that bringing more environmentally responsible vehicle technologies and products to the marketplace doesn’t mean that you have to sacrifice performance and the ‘coolness’ factor."

The new generation of performance and clean diesels, advanced hybrid powertrains, extended range and pure electric vehicles represent blank canvases for the performance and specialty-equipment industry. Greening-up vehicles creates new and exciting business opportunities for SEMA members and the specialty-equipment industry.

The technology being put into alternative powertrain vehicles is quite advanced. Innovative SEMA-member companies, however, will find ways to make new and existing vehicles go farther and faster with lighter materials and wheels, tires with less rolling resistance, bearings and hubs with less friction, energy recovery systems, improved aerodynamics and more innovative ideas and products.

Many of these green vehicle technologies will be discussed with a panel of industry leaders and experts during the Driving Green Performance Vehicle Technology Briefing SuperSession, Tuesday, November 3, 2009. Available at no charge to all registered SEMA Show attendees, the seminar focuses on green performance and SEMA’s commitment to helping keep members informed about the latest vehicle technologies and opportunities associated with high-performance engineering energy and fuel efficiency.

The technology briefing seminar will also include an overview of a major industry research study that SEMA conducted with the Center for Automotive Research. The study focuses on the latest OEM powertrain strategies, platforms and new market segments, and how they will impact the SEMA industry.

To be eligible for the Making Green Cool Zone, vehicles, products and technologies must be aligned with one or more of the following categories:

• High-Performance and Green Mobility
• Current Powertrain Solutions
• Future Powertrain Solutions
• Vehicle Energy Management
• Mobile Electronics for Green Mobility
• Green Wheels Tires and Suspensions
• Fast Tracking 35 mpg
• Making Green Cool

For details/application form, visit www.SEMAshow.com/mgcz.

	Corvette Racing's ethanol-powered C6.R campaigned in the 2008 American Le Mans season was a highlight of the 2008 SEMA Show's Making Green Cool Zone.

Applications are now available to exhibit in the Making Green Cool Zone at the 2009 SEMA Show, November 3–6 in Las Vegas.

The dedicated area inside the South Hall (upper level) of the Las Vegas Convention Center recognizes the specialty-equipment industry’s commitment to advancing green performance vehicles, products and solutions by showcasing those companies whose creativity and innovation in the development, deployment and marketing of green performance technologies prove that being environmentally friendly can also be cool.

As the government mandates higher mileage, consumers are demanding even better performance with increased mileage.

"The SEMA industry recognizes that being green is no longer limited to specific segments of the market," said John Waraniak, SEMA vice president of vehicle technology.

"The green performance revolution is well underway. Going green is no longer an option—nearly 85% Americans consider themselves environmentalists. SEMA wants to demonstrate that bringing more environmentally responsible vehicle technologies and products to the marketplace doesn’t mean that you have to sacrifice performance and the ‘coolness’ factor."

The new generation of performance and clean diesels, advanced hybrid powertrains, extended range and pure electric vehicles represent blank canvases for the performance and specialty-equipment industry. Greening-up vehicles creates new and exciting business opportunities for SEMA members and the specialty-equipment industry.

The technology being put into alternative powertrain vehicles is quite advanced. Innovative SEMA-member companies, however, will find ways to make new and existing vehicles go farther and faster with lighter materials and wheels, tires with less rolling resistance, bearings and hubs with less friction, energy recovery systems, improved aerodynamics and more innovative ideas and products.

Many of these green vehicle technologies will be discussed with a panel of industry leaders and experts during the Driving Green Performance Vehicle Technology Briefing SuperSession, Tuesday, November 3, 2009. Available at no charge to all registered SEMA Show attendees, the seminar focuses on green performance and SEMA’s commitment to helping keep members informed about the latest vehicle technologies and opportunities associated with high-performance engineering energy and fuel efficiency.

The technology briefing seminar will also include an overview of a major industry research study that SEMA conducted with the Center for Automotive Research. The study focuses on the latest OEM powertrain strategies, platforms and new market segments, and how they will impact the SEMA industry.

To be eligible for the Making Green Cool Zone, vehicles, products and technologies must be aligned with one or more of the following categories:

• High-Performance and Green Mobility
• Current Powertrain Solutions
• Future Powertrain Solutions
• Vehicle Energy Management
• Mobile Electronics for Green Mobility
• Green Wheels Tires and Suspensions
• Fast Tracking 35 mpg
• Making Green Cool

For details/application form, visit www.SEMAshow.com/mgcz.

	Corvette Racing's ethanol-powered C6.R campaigned in the 2008 American Le Mans season was a highlight of the 2008 SEMA Show's Making Green Cool Zone.

Applications are now available to exhibit in the Making Green Cool Zone at the 2009 SEMA Show, November 3–6 in Las Vegas.

The dedicated area inside the South Hall (upper level) of the Las Vegas Convention Center recognizes the specialty-equipment industry’s commitment to advancing green performance vehicles, products and solutions by showcasing those companies whose creativity and innovation in the development, deployment and marketing of green performance technologies prove that being environmentally friendly can also be cool.

As the government mandates higher mileage, consumers are demanding even better performance with increased mileage.

"The SEMA industry recognizes that being green is no longer limited to specific segments of the market," said John Waraniak, SEMA vice president of vehicle technology.

"The green performance revolution is well underway. Going green is no longer an option—nearly 85% Americans consider themselves environmentalists. SEMA wants to demonstrate that bringing more environmentally responsible vehicle technologies and products to the marketplace doesn’t mean that you have to sacrifice performance and the ‘coolness’ factor."

The new generation of performance and clean diesels, advanced hybrid powertrains, extended range and pure electric vehicles represent blank canvases for the performance and specialty-equipment industry. Greening-up vehicles creates new and exciting business opportunities for SEMA members and the specialty-equipment industry.

The technology being put into alternative powertrain vehicles is quite advanced. Innovative SEMA-member companies, however, will find ways to make new and existing vehicles go farther and faster with lighter materials and wheels, tires with less rolling resistance, bearings and hubs with less friction, energy recovery systems, improved aerodynamics and more innovative ideas and products.

Many of these green vehicle technologies will be discussed with a panel of industry leaders and experts during the Driving Green Performance Vehicle Technology Briefing SuperSession, Tuesday, November 3, 2009. Available at no charge to all registered SEMA Show attendees, the seminar focuses on green performance and SEMA’s commitment to helping keep members informed about the latest vehicle technologies and opportunities associated with high-performance engineering energy and fuel efficiency.

The technology briefing seminar will also include an overview of a major industry research study that SEMA conducted with the Center for Automotive Research. The study focuses on the latest OEM powertrain strategies, platforms and new market segments, and how they will impact the SEMA industry.

To be eligible for the Making Green Cool Zone, vehicles, products and technologies must be aligned with one or more of the following categories:

• High-Performance and Green Mobility
• Current Powertrain Solutions
• Future Powertrain Solutions
• Vehicle Energy Management
• Mobile Electronics for Green Mobility
• Green Wheels Tires and Suspensions
• Fast Tracking 35 mpg
• Making Green Cool

For details/application form, visit www.SEMAshow.com/mgcz.

	Corvette Racing's ethanol-powered C6.R campaigned in the 2008 American Le Mans season was a highlight of the 2008 SEMA Show's Making Green Cool Zone.

Applications are now available to exhibit in the Making Green Cool Zone at the 2009 SEMA Show, November 3–6 in Las Vegas.

The dedicated area inside the South Hall (upper level) of the Las Vegas Convention Center recognizes the specialty-equipment industry’s commitment to advancing green performance vehicles, products and solutions by showcasing those companies whose creativity and innovation in the development, deployment and marketing of green performance technologies prove that being environmentally friendly can also be cool.

As the government mandates higher mileage, consumers are demanding even better performance with increased mileage.

"The SEMA industry recognizes that being green is no longer limited to specific segments of the market," said John Waraniak, SEMA vice president of vehicle technology.

"The green performance revolution is well underway. Going green is no longer an option—nearly 85% Americans consider themselves environmentalists. SEMA wants to demonstrate that bringing more environmentally responsible vehicle technologies and products to the marketplace doesn’t mean that you have to sacrifice performance and the ‘coolness’ factor."

The new generation of performance and clean diesels, advanced hybrid powertrains, extended range and pure electric vehicles represent blank canvases for the performance and specialty-equipment industry. Greening-up vehicles creates new and exciting business opportunities for SEMA members and the specialty-equipment industry.

The technology being put into alternative powertrain vehicles is quite advanced. Innovative SEMA-member companies, however, will find ways to make new and existing vehicles go farther and faster with lighter materials and wheels, tires with less rolling resistance, bearings and hubs with less friction, energy recovery systems, improved aerodynamics and more innovative ideas and products.

Many of these green vehicle technologies will be discussed with a panel of industry leaders and experts during the Driving Green Performance Vehicle Technology Briefing SuperSession, Tuesday, November 3, 2009. Available at no charge to all registered SEMA Show attendees, the seminar focuses on green performance and SEMA’s commitment to helping keep members informed about the latest vehicle technologies and opportunities associated with high-performance engineering energy and fuel efficiency.

The technology briefing seminar will also include an overview of a major industry research study that SEMA conducted with the Center for Automotive Research. The study focuses on the latest OEM powertrain strategies, platforms and new market segments, and how they will impact the SEMA industry.

To be eligible for the Making Green Cool Zone, vehicles, products and technologies must be aligned with one or more of the following categories:

• High-Performance and Green Mobility
• Current Powertrain Solutions
• Future Powertrain Solutions
• Vehicle Energy Management
• Mobile Electronics for Green Mobility
• Green Wheels Tires and Suspensions
• Fast Tracking 35 mpg
• Making Green Cool

For details/application form, visit www.SEMAshow.com/mgcz.

	Corvette Racing's ethanol-powered C6.R campaigned in the 2008 American Le Mans season was a highlight of the 2008 SEMA Show's Making Green Cool Zone.

Applications are now available to exhibit in the Making Green Cool Zone at the 2009 SEMA Show, November 3–6 in Las Vegas.

The dedicated area inside the South Hall (upper level) of the Las Vegas Convention Center recognizes the specialty-equipment industry’s commitment to advancing green performance vehicles, products and solutions by showcasing those companies whose creativity and innovation in the development, deployment and marketing of green performance technologies prove that being environmentally friendly can also be cool.

As the government mandates higher mileage, consumers are demanding even better performance with increased mileage.

"The SEMA industry recognizes that being green is no longer limited to specific segments of the market," said John Waraniak, SEMA vice president of vehicle technology.

"The green performance revolution is well underway. Going green is no longer an option—nearly 85% Americans consider themselves environmentalists. SEMA wants to demonstrate that bringing more environmentally responsible vehicle technologies and products to the marketplace doesn’t mean that you have to sacrifice performance and the ‘coolness’ factor."

The new generation of performance and clean diesels, advanced hybrid powertrains, extended range and pure electric vehicles represent blank canvases for the performance and specialty-equipment industry. Greening-up vehicles creates new and exciting business opportunities for SEMA members and the specialty-equipment industry.

The technology being put into alternative powertrain vehicles is quite advanced. Innovative SEMA-member companies, however, will find ways to make new and existing vehicles go farther and faster with lighter materials and wheels, tires with less rolling resistance, bearings and hubs with less friction, energy recovery systems, improved aerodynamics and more innovative ideas and products.

Many of these green vehicle technologies will be discussed with a panel of industry leaders and experts during the Driving Green Performance Vehicle Technology Briefing SuperSession, Tuesday, November 3, 2009. Available at no charge to all registered SEMA Show attendees, the seminar focuses on green performance and SEMA’s commitment to helping keep members informed about the latest vehicle technologies and opportunities associated with high-performance engineering energy and fuel efficiency.

The technology briefing seminar will also include an overview of a major industry research study that SEMA conducted with the Center for Automotive Research. The study focuses on the latest OEM powertrain strategies, platforms and new market segments, and how they will impact the SEMA industry.

To be eligible for the Making Green Cool Zone, vehicles, products and technologies must be aligned with one or more of the following categories:

• High-Performance and Green Mobility
• Current Powertrain Solutions
• Future Powertrain Solutions
• Vehicle Energy Management
• Mobile Electronics for Green Mobility
• Green Wheels Tires and Suspensions
• Fast Tracking 35 mpg
• Making Green Cool

For details/application form, visit www.SEMAshow.com/mgcz.