It’s that time of year again. With the 2009 SEMA Show little more than 100 days away, designers, tuners and builders are working the wrenches, body shops, and paint booths—not to mention the phones—to get their projects ready for the Show.

Building a project for the Show? E-mail us a few photos (600x400 max) and a brief description of your plans, and we’ll try to get your creation in a future issue of eNews.

Watch the newsletter for project updates, and make a note to catch these cars on the Show floor in Vegas.

Dennis Overholser's Truckster

Dennis Overholser, executive VP at Painless Performance Products, is building—"with a lot of help from friends"—a highly modified '78 Ford pickup cab and Model A bed, to be powered by a '52 Mercury flathead featuring Painless' new Flathead EFI system currently in development. What is looks like now (above) and what Overholser expects it to look like in the Painless booth (#22657) at the Show.
Fox Marketing Lexus IS350 convertible
Brian Fox at Fox Marketing is building this droptop Lexus 350. Fox plans to swap in JE Pistons and Brian Crower rods, install a center-mounted turbo from Artisan Performance, and keep it all slippery with AMSOIL 0W-30.
Additional plans call for widening the wheel wells two inches to fit 20 x 11.5 iForged wheels.

It’s that time of year again. With the 2009 SEMA Show little more than 100 days away, designers, tuners and builders are working the wrenches, body shops, and paint booths—not to mention the phones—to get their projects ready for the Show.

Building a project for the Show? E-mail us a few photos (600x400 max) and a brief description of your plans, and we’ll try to get your creation in a future issue of eNews.

Watch the newsletter for project updates, and make a note to catch these cars on the Show floor in Vegas.

Dennis Overholser's Truckster

Dennis Overholser, executive VP at Painless Performance Products, is building—"with a lot of help from friends"—a highly modified '78 Ford pickup cab and Model A bed, to be powered by a '52 Mercury flathead featuring Painless' new Flathead EFI system currently in development. What is looks like now (above) and what Overholser expects it to look like in the Painless booth (#22657) at the Show.
Fox Marketing Lexus IS350 convertible
Brian Fox at Fox Marketing is building this droptop Lexus 350. Fox plans to swap in JE Pistons and Brian Crower rods, install a center-mounted turbo from Artisan Performance, and keep it all slippery with AMSOIL 0W-30.
Additional plans call for widening the wheel wells two inches to fit 20 x 11.5 iForged wheels.

It’s that time of year again. With the 2009 SEMA Show little more than 100 days away, designers, tuners and builders are working the wrenches, body shops, and paint booths—not to mention the phones—to get their projects ready for the Show.

Building a project for the Show? E-mail us a few photos (600x400 max) and a brief description of your plans, and we’ll try to get your creation in a future issue of eNews.

Watch the newsletter for project updates, and make a note to catch these cars on the Show floor in Vegas.

Dennis Overholser's Truckster

Dennis Overholser, executive VP at Painless Performance Products, is building—"with a lot of help from friends"—a highly modified '78 Ford pickup cab and Model A bed, to be powered by a '52 Mercury flathead featuring Painless' new Flathead EFI system currently in development. What is looks like now (above) and what Overholser expects it to look like in the Painless booth (#22657) at the Show.
Fox Marketing Lexus IS350 convertible
Brian Fox at Fox Marketing is building this droptop Lexus 350. Fox plans to swap in JE Pistons and Brian Crower rods, install a center-mounted turbo from Artisan Performance, and keep it all slippery with AMSOIL 0W-30.
Additional plans call for widening the wheel wells two inches to fit 20 x 11.5 iForged wheels.

It’s that time of year again. With the 2009 SEMA Show little more than 100 days away, designers, tuners and builders are working the wrenches, body shops, and paint booths—not to mention the phones—to get their projects ready for the Show.

Building a project for the Show? E-mail us a few photos (600x400 max) and a brief description of your plans, and we’ll try to get your creation in a future issue of eNews.

Watch the newsletter for project updates, and make a note to catch these cars on the Show floor in Vegas.

Dennis Overholser's Truckster

Dennis Overholser, executive VP at Painless Performance Products, is building—"with a lot of help from friends"—a highly modified '78 Ford pickup cab and Model A bed, to be powered by a '52 Mercury flathead featuring Painless' new Flathead EFI system currently in development. What is looks like now (above) and what Overholser expects it to look like in the Painless booth (#22657) at the Show.
Fox Marketing Lexus IS350 convertible
Brian Fox at Fox Marketing is building this droptop Lexus 350. Fox plans to swap in JE Pistons and Brian Crower rods, install a center-mounted turbo from Artisan Performance, and keep it all slippery with AMSOIL 0W-30.
Additional plans call for widening the wheel wells two inches to fit 20 x 11.5 iForged wheels.

It’s that time of year again. With the 2009 SEMA Show little more than 100 days away, designers, tuners and builders are working the wrenches, body shops, and paint booths—not to mention the phones—to get their projects ready for the Show.

Building a project for the Show? E-mail us a few photos (600x400 max) and a brief description of your plans, and we’ll try to get your creation in a future issue of eNews.

Watch the newsletter for project updates, and make a note to catch these cars on the Show floor in Vegas.

Dennis Overholser's Truckster

Dennis Overholser, executive VP at Painless Performance Products, is building—"with a lot of help from friends"—a highly modified '78 Ford pickup cab and Model A bed, to be powered by a '52 Mercury flathead featuring Painless' new Flathead EFI system currently in development. What is looks like now (above) and what Overholser expects it to look like in the Painless booth (#22657) at the Show.
Fox Marketing Lexus IS350 convertible
Brian Fox at Fox Marketing is building this droptop Lexus 350. Fox plans to swap in JE Pistons and Brian Crower rods, install a center-mounted turbo from Artisan Performance, and keep it all slippery with AMSOIL 0W-30.
Additional plans call for widening the wheel wells two inches to fit 20 x 11.5 iForged wheels.

It’s that time of year again. With the 2009 SEMA Show little more than 100 days away, designers, tuners and builders are working the wrenches, body shops, and paint booths—not to mention the phones—to get their projects ready for the Show.

Building a project for the Show? E-mail us a few photos (600x400 max) and a brief description of your plans, and we’ll try to get your creation in a future issue of eNews.

Watch the newsletter for project updates, and make a note to catch these cars on the Show floor in Vegas.

Dennis Overholser's Truckster

Dennis Overholser, executive VP at Painless Performance Products, is building—"with a lot of help from friends"—a highly modified '78 Ford pickup cab and Model A bed, to be powered by a '52 Mercury flathead featuring Painless' new Flathead EFI system currently in development. What is looks like now (above) and what Overholser expects it to look like in the Painless booth (#22657) at the Show.
Fox Marketing Lexus IS350 convertible
Brian Fox at Fox Marketing is building this droptop Lexus 350. Fox plans to swap in JE Pistons and Brian Crower rods, install a center-mounted turbo from Artisan Performance, and keep it all slippery with AMSOIL 0W-30.
Additional plans call for widening the wheel wells two inches to fit 20 x 11.5 iForged wheels.

It’s that time of year again. With the 2009 SEMA Show little more than 100 days away, designers, tuners and builders are working the wrenches, body shops, and paint booths—not to mention the phones—to get their projects ready for the Show.

Building a project for the Show? E-mail us a few photos (600x400 max) and a brief description of your plans, and we’ll try to get your creation in a future issue of eNews.

Watch the newsletter for project updates, and make a note to catch these cars on the Show floor in Vegas.

Dennis Overholser's Truckster

Dennis Overholser, executive VP at Painless Performance Products, is building—"with a lot of help from friends"—a highly modified '78 Ford pickup cab and Model A bed, to be powered by a '52 Mercury flathead featuring Painless' new Flathead EFI system currently in development. What is looks like now (above) and what Overholser expects it to look like in the Painless booth (#22657) at the Show.
Fox Marketing Lexus IS350 convertible
Brian Fox at Fox Marketing is building this droptop Lexus 350. Fox plans to swap in JE Pistons and Brian Crower rods, install a center-mounted turbo from Artisan Performance, and keep it all slippery with AMSOIL 0W-30.
Additional plans call for widening the wheel wells two inches to fit 20 x 11.5 iForged wheels.

It’s that time of year again. With the 2009 SEMA Show little more than 100 days away, designers, tuners and builders are working the wrenches, body shops, and paint booths—not to mention the phones—to get their projects ready for the Show.

Building a project for the Show? E-mail us a few photos (600x400 max) and a brief description of your plans, and we’ll try to get your creation in a future issue of eNews.

Watch the newsletter for project updates, and make a note to catch these cars on the Show floor in Vegas.

Dennis Overholser's Truckster

Dennis Overholser, executive VP at Painless Performance Products, is building—"with a lot of help from friends"—a highly modified '78 Ford pickup cab and Model A bed, to be powered by a '52 Mercury flathead featuring Painless' new Flathead EFI system currently in development. What is looks like now (above) and what Overholser expects it to look like in the Painless booth (#22657) at the Show.
Fox Marketing Lexus IS350 convertible
Brian Fox at Fox Marketing is building this droptop Lexus 350. Fox plans to swap in JE Pistons and Brian Crower rods, install a center-mounted turbo from Artisan Performance, and keep it all slippery with AMSOIL 0W-30.
Additional plans call for widening the wheel wells two inches to fit 20 x 11.5 iForged wheels.

The Internet has become as much a part of the buying experience as Sunday ads were in the 1970s. Consumers, especially today's youth, have adopted the Internet not only to research products and services, but to get a social consensus on what brands provide the best values. 

Manufacturers and retail outlets alike that want to attract and retain these customers have adopted social marketing as a viable strategy. "Social Networking and Viral Marketing–How to Get People to the Party," is a seminar scheduled during the 2009 SEMA Show Education Days aimed at looking at the role social marketing plays into the marketing plans of a manufacturer, distributor and advertising agency.

Join panelists Mike Schwab (NGK Spark Plugs), Mark Sprague (NGK Spark Plugs) and Dr. Melissa Read (Engauge) to hear examples of what's working and how to implement from case studies. Learn what industry colleagues are doing, why they're doing it, how to incorporate social marketing into your strategy and get people to identify with your brand. 
 
Seminar content will focus on:

• The latest technology and tools in social marketing
• Social networking websites and how to take advantage of them
• Twittering: what's all the buzz about
• Viral videos, shared photography, etc.
• Strategies at the manufacturing and distribution levels, how an agency interacts to successfully brand your company

While social marketing has been deemed a young person's game, today's leaders come from diverse backgrounds, have a wide-ranging plan for implementing and use varied tactics. Familiarizing yourself with the concept will help you develop a strategy that will allow you to brand your company in a way to attract more consumers.

"Social Networking and Viral Marketing–How to Get People to the Party" is hosted by the SEMA Businesswomen's Network (SBN), November 4, 9:30a.m.–10:30 a.m.

View a complete schedule of seminars during Education Days at the 2009 SEMA Show.

For additional information on Education Days, contact Nathan Ridnouer at 909/396-0289, ext. 137. 

The Internet has become as much a part of the buying experience as Sunday ads were in the 1970s. Consumers, especially today's youth, have adopted the Internet not only to research products and services, but to get a social consensus on what brands provide the best values. 

Manufacturers and retail outlets alike that want to attract and retain these customers have adopted social marketing as a viable strategy. "Social Networking and Viral Marketing–How to Get People to the Party," is a seminar scheduled during the 2009 SEMA Show Education Days aimed at looking at the role social marketing plays into the marketing plans of a manufacturer, distributor and advertising agency.

Join panelists Mike Schwab (NGK Spark Plugs), Mark Sprague (NGK Spark Plugs) and Dr. Melissa Read (Engauge) to hear examples of what's working and how to implement from case studies. Learn what industry colleagues are doing, why they're doing it, how to incorporate social marketing into your strategy and get people to identify with your brand. 
 
Seminar content will focus on:

• The latest technology and tools in social marketing
• Social networking websites and how to take advantage of them
• Twittering: what's all the buzz about
• Viral videos, shared photography, etc.
• Strategies at the manufacturing and distribution levels, how an agency interacts to successfully brand your company

While social marketing has been deemed a young person's game, today's leaders come from diverse backgrounds, have a wide-ranging plan for implementing and use varied tactics. Familiarizing yourself with the concept will help you develop a strategy that will allow you to brand your company in a way to attract more consumers.

"Social Networking and Viral Marketing–How to Get People to the Party" is hosted by the SEMA Businesswomen's Network (SBN), November 4, 9:30a.m.–10:30 a.m.

View a complete schedule of seminars during Education Days at the 2009 SEMA Show.

For additional information on Education Days, contact Nathan Ridnouer at 909/396-0289, ext. 137.