SEMA News - September 2009

By Annie Kang

Regulation Changes the Way Businesses Import Goods

Starting on January 26, 2010, U.S. Customs and Border Protection will enforce a new policy requiring importers to provide 10 pieces of data (with an additional two for shipping companies).

The ISF requires all importers to supply 10 pieces of data (and shipping companies with another two items), marking the first time that importers are required to communicate with CBP regarding incoming shipments.

The new regulation was put into effect on January 9, 2009, but a “flexible enforcement period” has been granted until January 26, 2010. An additional 12-month delayed compliance period may also be extended if circumstances warrant. During the existing grace period, CBP will monitor all ISF submissions for timeliness, accuracy and completeness and will work with any non-complying ISF filer in order to help them adhere to the new requirements.

“During the relaxed enforcement phase, until January of 2010, there is no penalty,” said Di Nucci regarding errors that an importer might make in supplying the newly required data. “You don’t need perfection for the next six months. We get to 2010—different matter. Now we are in enforce mode, and you need to make sure you’ve corrected whatever errors have occurred in the past. But you have six months to do that. For now, all you have to do is make sure that you correct it and resubmit it, and we’re fine.”

New Importer Requirements

U.S.-bound cargo requires the electronic filing of an ISF comprised of the following 10 data elements:

1. Importer of record number
2. Consignee number
3. Seller (owner) name/address
4. Buyer (owner) name/address
5. Ship-to party
6. Manufacturer (supplier) name/address
7. Country of origin
8. Commodity HTS-6
9. Container Stuffing Location
10. Consolidator (stuffer) name/address

Transit cargo requires the electronic filing of an ISF comprised of the following five data elements:

1. Booking party name/address
2. Ship-to party
3. Commodity HTS-6
4. Foreign port of unlading
5. Place of delivery

Additional Carrier Requirements

For arriving vessels with containers, the following is required:

1. Vessel stow plan

For containers arriving via vessel, the following is required:

2. Container status messages (CSM) data

Flexibilities for Six Elements

CBP has added flexibility for four ISF elements as to the interpretation of the data:

1. Manufacturer (supplier) name/address
2. Ship-to party
3. Country of origin
4. Commodity HTSUS number

These elements are still required 24 hours prior to vessel lading. Importers, in their initial filing, will be permitted to provide a range of acceptable responses based on facts available at the time, in lieu of a single specific response. Importers will be required to update their filings as soon as more precise or more accurate information is available.

In addition, CBP has added flexibility for two ISF elements in terms of timing and provision of the data:

5. Container Stuffing Location
6. Consolidator (stuffer) name/address

The ISF Importer must file this data as soon as possible, but no later than 24 hours prior to U.S. arrival.

All ISF filings are to be done electronically via vessel Automated Manifest System (AMS) or the Automated Broker Interface (ABI). There is no paper form equivalent nor is CBP creating an Internet-based web portal to accept the ISF filings. However, some service providers allow self-filers indirect access to CBP systems.

The party required to submit the ISF is the party causing the goods to enter the limits of a port in the U.S. This party is known as the “ISF Importer” and could be the owner, purchaser, consignee or agent (e.g. customs broker). For foreign cargo remaining on board, this party is the vessel operating carrier. The party filing the immediate exportation, transportation and exportation or foreign trade zone documentation is the ISF Importer for those types of shipments.

“I think the point to stress is that you as the importer of record are responsible for the filing,” said Di Nucci. “It is your shipment. It is your data and we need to get as much advanced data as we can possibly get.”

To ensure that your business is not caught unaware of the new ISF requirements, review the full presentation by accessing an audio or PDF download of the webinar. For more information, contact Linda Spencer.

SEMA News - September 2009

By Annie Kang

Regulation Changes the Way Businesses Import Goods

Starting on January 26, 2010, U.S. Customs and Border Protection will enforce a new policy requiring importers to provide 10 pieces of data (with an additional two for shipping companies).

The ISF requires all importers to supply 10 pieces of data (and shipping companies with another two items), marking the first time that importers are required to communicate with CBP regarding incoming shipments.

The new regulation was put into effect on January 9, 2009, but a “flexible enforcement period” has been granted until January 26, 2010. An additional 12-month delayed compliance period may also be extended if circumstances warrant. During the existing grace period, CBP will monitor all ISF submissions for timeliness, accuracy and completeness and will work with any non-complying ISF filer in order to help them adhere to the new requirements.

“During the relaxed enforcement phase, until January of 2010, there is no penalty,” said Di Nucci regarding errors that an importer might make in supplying the newly required data. “You don’t need perfection for the next six months. We get to 2010—different matter. Now we are in enforce mode, and you need to make sure you’ve corrected whatever errors have occurred in the past. But you have six months to do that. For now, all you have to do is make sure that you correct it and resubmit it, and we’re fine.”

New Importer Requirements

U.S.-bound cargo requires the electronic filing of an ISF comprised of the following 10 data elements:

1. Importer of record number
2. Consignee number
3. Seller (owner) name/address
4. Buyer (owner) name/address
5. Ship-to party
6. Manufacturer (supplier) name/address
7. Country of origin
8. Commodity HTS-6
9. Container Stuffing Location
10. Consolidator (stuffer) name/address

Transit cargo requires the electronic filing of an ISF comprised of the following five data elements:

1. Booking party name/address
2. Ship-to party
3. Commodity HTS-6
4. Foreign port of unlading
5. Place of delivery

Additional Carrier Requirements

For arriving vessels with containers, the following is required:

1. Vessel stow plan

For containers arriving via vessel, the following is required:

2. Container status messages (CSM) data

Flexibilities for Six Elements

CBP has added flexibility for four ISF elements as to the interpretation of the data:

1. Manufacturer (supplier) name/address
2. Ship-to party
3. Country of origin
4. Commodity HTSUS number

These elements are still required 24 hours prior to vessel lading. Importers, in their initial filing, will be permitted to provide a range of acceptable responses based on facts available at the time, in lieu of a single specific response. Importers will be required to update their filings as soon as more precise or more accurate information is available.

In addition, CBP has added flexibility for two ISF elements in terms of timing and provision of the data:

5. Container Stuffing Location
6. Consolidator (stuffer) name/address

The ISF Importer must file this data as soon as possible, but no later than 24 hours prior to U.S. arrival.

All ISF filings are to be done electronically via vessel Automated Manifest System (AMS) or the Automated Broker Interface (ABI). There is no paper form equivalent nor is CBP creating an Internet-based web portal to accept the ISF filings. However, some service providers allow self-filers indirect access to CBP systems.

The party required to submit the ISF is the party causing the goods to enter the limits of a port in the U.S. This party is known as the “ISF Importer” and could be the owner, purchaser, consignee or agent (e.g. customs broker). For foreign cargo remaining on board, this party is the vessel operating carrier. The party filing the immediate exportation, transportation and exportation or foreign trade zone documentation is the ISF Importer for those types of shipments.

“I think the point to stress is that you as the importer of record are responsible for the filing,” said Di Nucci. “It is your shipment. It is your data and we need to get as much advanced data as we can possibly get.”

To ensure that your business is not caught unaware of the new ISF requirements, review the full presentation by accessing an audio or PDF download of the webinar. For more information, contact Linda Spencer.

SEMA News - September 2009

By Annie Kang

Regulation Changes the Way Businesses Import Goods

Starting on January 26, 2010, U.S. Customs and Border Protection will enforce a new policy requiring importers to provide 10 pieces of data (with an additional two for shipping companies).

The ISF requires all importers to supply 10 pieces of data (and shipping companies with another two items), marking the first time that importers are required to communicate with CBP regarding incoming shipments.

The new regulation was put into effect on January 9, 2009, but a “flexible enforcement period” has been granted until January 26, 2010. An additional 12-month delayed compliance period may also be extended if circumstances warrant. During the existing grace period, CBP will monitor all ISF submissions for timeliness, accuracy and completeness and will work with any non-complying ISF filer in order to help them adhere to the new requirements.

“During the relaxed enforcement phase, until January of 2010, there is no penalty,” said Di Nucci regarding errors that an importer might make in supplying the newly required data. “You don’t need perfection for the next six months. We get to 2010—different matter. Now we are in enforce mode, and you need to make sure you’ve corrected whatever errors have occurred in the past. But you have six months to do that. For now, all you have to do is make sure that you correct it and resubmit it, and we’re fine.”

New Importer Requirements

U.S.-bound cargo requires the electronic filing of an ISF comprised of the following 10 data elements:

1. Importer of record number
2. Consignee number
3. Seller (owner) name/address
4. Buyer (owner) name/address
5. Ship-to party
6. Manufacturer (supplier) name/address
7. Country of origin
8. Commodity HTS-6
9. Container Stuffing Location
10. Consolidator (stuffer) name/address

Transit cargo requires the electronic filing of an ISF comprised of the following five data elements:

1. Booking party name/address
2. Ship-to party
3. Commodity HTS-6
4. Foreign port of unlading
5. Place of delivery

Additional Carrier Requirements

For arriving vessels with containers, the following is required:

1. Vessel stow plan

For containers arriving via vessel, the following is required:

2. Container status messages (CSM) data

Flexibilities for Six Elements

CBP has added flexibility for four ISF elements as to the interpretation of the data:

1. Manufacturer (supplier) name/address
2. Ship-to party
3. Country of origin
4. Commodity HTSUS number

These elements are still required 24 hours prior to vessel lading. Importers, in their initial filing, will be permitted to provide a range of acceptable responses based on facts available at the time, in lieu of a single specific response. Importers will be required to update their filings as soon as more precise or more accurate information is available.

In addition, CBP has added flexibility for two ISF elements in terms of timing and provision of the data:

5. Container Stuffing Location
6. Consolidator (stuffer) name/address

The ISF Importer must file this data as soon as possible, but no later than 24 hours prior to U.S. arrival.

All ISF filings are to be done electronically via vessel Automated Manifest System (AMS) or the Automated Broker Interface (ABI). There is no paper form equivalent nor is CBP creating an Internet-based web portal to accept the ISF filings. However, some service providers allow self-filers indirect access to CBP systems.

The party required to submit the ISF is the party causing the goods to enter the limits of a port in the U.S. This party is known as the “ISF Importer” and could be the owner, purchaser, consignee or agent (e.g. customs broker). For foreign cargo remaining on board, this party is the vessel operating carrier. The party filing the immediate exportation, transportation and exportation or foreign trade zone documentation is the ISF Importer for those types of shipments.

“I think the point to stress is that you as the importer of record are responsible for the filing,” said Di Nucci. “It is your shipment. It is your data and we need to get as much advanced data as we can possibly get.”

To ensure that your business is not caught unaware of the new ISF requirements, review the full presentation by accessing an audio or PDF download of the webinar. For more information, contact Linda Spencer.

SEMA News - September 2009

By Annie Kang

Regulation Changes the Way Businesses Import Goods

Starting on January 26, 2010, U.S. Customs and Border Protection will enforce a new policy requiring importers to provide 10 pieces of data (with an additional two for shipping companies).

The ISF requires all importers to supply 10 pieces of data (and shipping companies with another two items), marking the first time that importers are required to communicate with CBP regarding incoming shipments.

The new regulation was put into effect on January 9, 2009, but a “flexible enforcement period” has been granted until January 26, 2010. An additional 12-month delayed compliance period may also be extended if circumstances warrant. During the existing grace period, CBP will monitor all ISF submissions for timeliness, accuracy and completeness and will work with any non-complying ISF filer in order to help them adhere to the new requirements.

“During the relaxed enforcement phase, until January of 2010, there is no penalty,” said Di Nucci regarding errors that an importer might make in supplying the newly required data. “You don’t need perfection for the next six months. We get to 2010—different matter. Now we are in enforce mode, and you need to make sure you’ve corrected whatever errors have occurred in the past. But you have six months to do that. For now, all you have to do is make sure that you correct it and resubmit it, and we’re fine.”

New Importer Requirements

U.S.-bound cargo requires the electronic filing of an ISF comprised of the following 10 data elements:

1. Importer of record number
2. Consignee number
3. Seller (owner) name/address
4. Buyer (owner) name/address
5. Ship-to party
6. Manufacturer (supplier) name/address
7. Country of origin
8. Commodity HTS-6
9. Container Stuffing Location
10. Consolidator (stuffer) name/address

Transit cargo requires the electronic filing of an ISF comprised of the following five data elements:

1. Booking party name/address
2. Ship-to party
3. Commodity HTS-6
4. Foreign port of unlading
5. Place of delivery

Additional Carrier Requirements

For arriving vessels with containers, the following is required:

1. Vessel stow plan

For containers arriving via vessel, the following is required:

2. Container status messages (CSM) data

Flexibilities for Six Elements

CBP has added flexibility for four ISF elements as to the interpretation of the data:

1. Manufacturer (supplier) name/address
2. Ship-to party
3. Country of origin
4. Commodity HTSUS number

These elements are still required 24 hours prior to vessel lading. Importers, in their initial filing, will be permitted to provide a range of acceptable responses based on facts available at the time, in lieu of a single specific response. Importers will be required to update their filings as soon as more precise or more accurate information is available.

In addition, CBP has added flexibility for two ISF elements in terms of timing and provision of the data:

5. Container Stuffing Location
6. Consolidator (stuffer) name/address

The ISF Importer must file this data as soon as possible, but no later than 24 hours prior to U.S. arrival.

All ISF filings are to be done electronically via vessel Automated Manifest System (AMS) or the Automated Broker Interface (ABI). There is no paper form equivalent nor is CBP creating an Internet-based web portal to accept the ISF filings. However, some service providers allow self-filers indirect access to CBP systems.

The party required to submit the ISF is the party causing the goods to enter the limits of a port in the U.S. This party is known as the “ISF Importer” and could be the owner, purchaser, consignee or agent (e.g. customs broker). For foreign cargo remaining on board, this party is the vessel operating carrier. The party filing the immediate exportation, transportation and exportation or foreign trade zone documentation is the ISF Importer for those types of shipments.

“I think the point to stress is that you as the importer of record are responsible for the filing,” said Di Nucci. “It is your shipment. It is your data and we need to get as much advanced data as we can possibly get.”

To ensure that your business is not caught unaware of the new ISF requirements, review the full presentation by accessing an audio or PDF download of the webinar. For more information, contact Linda Spencer.

SEMA News - September 2009

By Annie Kang

Regulation Changes the Way Businesses Import Goods

Starting on January 26, 2010, U.S. Customs and Border Protection will enforce a new policy requiring importers to provide 10 pieces of data (with an additional two for shipping companies).

The ISF requires all importers to supply 10 pieces of data (and shipping companies with another two items), marking the first time that importers are required to communicate with CBP regarding incoming shipments.

The new regulation was put into effect on January 9, 2009, but a “flexible enforcement period” has been granted until January 26, 2010. An additional 12-month delayed compliance period may also be extended if circumstances warrant. During the existing grace period, CBP will monitor all ISF submissions for timeliness, accuracy and completeness and will work with any non-complying ISF filer in order to help them adhere to the new requirements.

“During the relaxed enforcement phase, until January of 2010, there is no penalty,” said Di Nucci regarding errors that an importer might make in supplying the newly required data. “You don’t need perfection for the next six months. We get to 2010—different matter. Now we are in enforce mode, and you need to make sure you’ve corrected whatever errors have occurred in the past. But you have six months to do that. For now, all you have to do is make sure that you correct it and resubmit it, and we’re fine.”

New Importer Requirements

U.S.-bound cargo requires the electronic filing of an ISF comprised of the following 10 data elements:

1. Importer of record number
2. Consignee number
3. Seller (owner) name/address
4. Buyer (owner) name/address
5. Ship-to party
6. Manufacturer (supplier) name/address
7. Country of origin
8. Commodity HTS-6
9. Container Stuffing Location
10. Consolidator (stuffer) name/address

Transit cargo requires the electronic filing of an ISF comprised of the following five data elements:

1. Booking party name/address
2. Ship-to party
3. Commodity HTS-6
4. Foreign port of unlading
5. Place of delivery

Additional Carrier Requirements

For arriving vessels with containers, the following is required:

1. Vessel stow plan

For containers arriving via vessel, the following is required:

2. Container status messages (CSM) data

Flexibilities for Six Elements

CBP has added flexibility for four ISF elements as to the interpretation of the data:

1. Manufacturer (supplier) name/address
2. Ship-to party
3. Country of origin
4. Commodity HTSUS number

These elements are still required 24 hours prior to vessel lading. Importers, in their initial filing, will be permitted to provide a range of acceptable responses based on facts available at the time, in lieu of a single specific response. Importers will be required to update their filings as soon as more precise or more accurate information is available.

In addition, CBP has added flexibility for two ISF elements in terms of timing and provision of the data:

5. Container Stuffing Location
6. Consolidator (stuffer) name/address

The ISF Importer must file this data as soon as possible, but no later than 24 hours prior to U.S. arrival.

All ISF filings are to be done electronically via vessel Automated Manifest System (AMS) or the Automated Broker Interface (ABI). There is no paper form equivalent nor is CBP creating an Internet-based web portal to accept the ISF filings. However, some service providers allow self-filers indirect access to CBP systems.

The party required to submit the ISF is the party causing the goods to enter the limits of a port in the U.S. This party is known as the “ISF Importer” and could be the owner, purchaser, consignee or agent (e.g. customs broker). For foreign cargo remaining on board, this party is the vessel operating carrier. The party filing the immediate exportation, transportation and exportation or foreign trade zone documentation is the ISF Importer for those types of shipments.

“I think the point to stress is that you as the importer of record are responsible for the filing,” said Di Nucci. “It is your shipment. It is your data and we need to get as much advanced data as we can possibly get.”

To ensure that your business is not caught unaware of the new ISF requirements, review the full presentation by accessing an audio or PDF download of the webinar. For more information, contact Linda Spencer.

SEMA News - September 2009

By Annie Kang

Regulation Changes the Way Businesses Import Goods

Starting on January 26, 2010, U.S. Customs and Border Protection will enforce a new policy requiring importers to provide 10 pieces of data (with an additional two for shipping companies).

The ISF requires all importers to supply 10 pieces of data (and shipping companies with another two items), marking the first time that importers are required to communicate with CBP regarding incoming shipments.

The new regulation was put into effect on January 9, 2009, but a “flexible enforcement period” has been granted until January 26, 2010. An additional 12-month delayed compliance period may also be extended if circumstances warrant. During the existing grace period, CBP will monitor all ISF submissions for timeliness, accuracy and completeness and will work with any non-complying ISF filer in order to help them adhere to the new requirements.

“During the relaxed enforcement phase, until January of 2010, there is no penalty,” said Di Nucci regarding errors that an importer might make in supplying the newly required data. “You don’t need perfection for the next six months. We get to 2010—different matter. Now we are in enforce mode, and you need to make sure you’ve corrected whatever errors have occurred in the past. But you have six months to do that. For now, all you have to do is make sure that you correct it and resubmit it, and we’re fine.”

New Importer Requirements

U.S.-bound cargo requires the electronic filing of an ISF comprised of the following 10 data elements:

1. Importer of record number
2. Consignee number
3. Seller (owner) name/address
4. Buyer (owner) name/address
5. Ship-to party
6. Manufacturer (supplier) name/address
7. Country of origin
8. Commodity HTS-6
9. Container Stuffing Location
10. Consolidator (stuffer) name/address

Transit cargo requires the electronic filing of an ISF comprised of the following five data elements:

1. Booking party name/address
2. Ship-to party
3. Commodity HTS-6
4. Foreign port of unlading
5. Place of delivery

Additional Carrier Requirements

For arriving vessels with containers, the following is required:

1. Vessel stow plan

For containers arriving via vessel, the following is required:

2. Container status messages (CSM) data

Flexibilities for Six Elements

CBP has added flexibility for four ISF elements as to the interpretation of the data:

1. Manufacturer (supplier) name/address
2. Ship-to party
3. Country of origin
4. Commodity HTSUS number

These elements are still required 24 hours prior to vessel lading. Importers, in their initial filing, will be permitted to provide a range of acceptable responses based on facts available at the time, in lieu of a single specific response. Importers will be required to update their filings as soon as more precise or more accurate information is available.

In addition, CBP has added flexibility for two ISF elements in terms of timing and provision of the data:

5. Container Stuffing Location
6. Consolidator (stuffer) name/address

The ISF Importer must file this data as soon as possible, but no later than 24 hours prior to U.S. arrival.

All ISF filings are to be done electronically via vessel Automated Manifest System (AMS) or the Automated Broker Interface (ABI). There is no paper form equivalent nor is CBP creating an Internet-based web portal to accept the ISF filings. However, some service providers allow self-filers indirect access to CBP systems.

The party required to submit the ISF is the party causing the goods to enter the limits of a port in the U.S. This party is known as the “ISF Importer” and could be the owner, purchaser, consignee or agent (e.g. customs broker). For foreign cargo remaining on board, this party is the vessel operating carrier. The party filing the immediate exportation, transportation and exportation or foreign trade zone documentation is the ISF Importer for those types of shipments.

“I think the point to stress is that you as the importer of record are responsible for the filing,” said Di Nucci. “It is your shipment. It is your data and we need to get as much advanced data as we can possibly get.”

To ensure that your business is not caught unaware of the new ISF requirements, review the full presentation by accessing an audio or PDF download of the webinar. For more information, contact Linda Spencer.

Ford's Mustang is one of the most popular cars for enthusiasts to customize—now made even easier through the automaker's licensed accessories program.

Ford is the Vehicle Manufacturer of Show for the 2009 SEMA Show, but its support for specialty-equipment companies goes well beyond that. The Ford Licensed Accessories Program offers qualified SEMA members the chance to boost sales of their products through Ford dealerships.

"It is a great concept and we've had a lot of growth with the program," says Ernie Bunnell, vice president of sales and marketing at 3dCarbon of Newport Beach, California.

The Ford Licensed Accessories Program certifies selected non-Ford manufactured specialty products, forms a relationship with the manufacturer, and establishes competitive pricing, says Jim Abraham, licensed accessories manager in Ford Motor Company’s vehicle personalization division. The products are then sold through Ford dealerships.

3-D, which manufactures styling kits, has been a licensed supplier for several years and is the only aero kit company supplying Ford, Bunnell says. Sales grew 30 percent from 2006 when 3dCarbon entered the Ford program until 2008, he adds, declining to discuss actual figures.

Beau Boeckmann, president of Galpin Auto Sports, is also a fan of the accessories program.

"Now we are able to sell Ford-licensed products that have great quality at good prices," he says.

The Ford program helps Galpin sell a wider variety of accessories. Galpin's lawyers were initially "scared" to sell leather interiors without Ford's backing, Boeckmann explains. Now, Galpin offers leather interiors by Ford-licensed Katzkin. Having Ford's stamp of approval reassured more than just the lawyers.

"The customers felt more secure that Ford has put its name behind the product,” Boeckmann says.

3dCarbon of Newport Beach, California, supplies this Focus styling kit through the Ford Licensed Accessories program.

In place since 2001, the Ford Licensed Accessories Program has "really gained momentum," particularly in the last three years, says Abraham. About 20 companies are licensed, he says. Abraham declined to estimate how much that number will grow this year. Ford's expanded product portfolio will offer many vehicle personalization opportunities, he says.

The larger-than-usual number of Ford model changeovers in 2009 has put a dent in 3dCarbon's accessory sales, says Bunnell.

"This year had a slew of products change over in mid-year,” he says. "All of our new products are based on revenue from existing products, sales and revenue."

Ford has also begun to offer similar products as a factory option, says Bunnell.

The Ford Licensed Accessories Program also helps sell product by providing financing and warranty support for dealerships selling specialty accessories.

Warranty coverage often does not extend to specialty parts added to a new vehicle. The licensed supplier program addresses that. Ford requires members to back their products with a 3-year, 36,000-mile (4 year/50,000 mile for Lincoln/Mercury) warranty. The warranty is written by the supplier and approved by Ford. It is not a Ford warranty and is not funded by Ford.

Financing for accessories is a big hurdle during tough times like these.

"Most banks aren't covering accessories," says Dave Moulton, head of accessories sales at Cerritos Ford Lincoln Mercury near Los Angeles. Moulton is the creative force behind Cerritos Ford Motorsports, the dealership's customization shop, and says a Ford-licensed accessory label lends credibility to the supplier and the dealership.

"If the product is Ford-licensed, that can help (get financing) with the bank," he says.

Ford Motor Credit can assist with financing for all Ford-licensed accessory products on vehicles that are sold or leased through Ford dealers in North America, says Abraham. Ford Motor Credit can cover other specialty-equipment products for qualified buyers in a vehicle purchase, but it really depends on the dealer, he says.

Ford is pushing customization as a profit center for its dealerships. The automaker launched a new line of accessories at the 2007 SEMA Show. In 2008, Ford began delivering stand-alone accessory displays to Ford dealerships. The Ford licensing program allows specialty parts makers to participate.

3dCarbon also makes a kit for the 2010 Edge.

To be sure, there is plenty of room for accessory sales at dealerships to grow. Sales at dealerships accounted for less than 17% of the $32 billion automotive accessories market in 2008, according to SEMA.

"Ford has a strong track record in collaboration with SEMA member companies," says Peter MacGillivray, SEMA vice-president, communications and events. "They have been an active participant in Tech Transfer, measuring sessions and other programs that advance the concept of accessory-friendly vehicles. This collaboration has fueled a special kind of passion for the Mustang and other Ford vehicles."

Ford was also an innovator in transferring technology to specialty-equipment companies before a model launch so those companies could start designing parts for the new models, says SEMA president and CEO Chris Kersting.

Now, Ford has taken that to the next level as the official manufacturer of the SEMA Show.

"At a time when the industry is looking for new opportunities, we're all waiting to see what Ford has for the Show," says Kersting.

— Alysha Webb

Companies interested in becoming Ford-licensed accessory suppliers should send a company overview, a product sample and contact information to Ford Motor Co, Attn: Ford Licensed Accessories Dept., Ste 613, 1800 Fairlane Dr, Allen Park, MI 48101.

Ford's Mustang is one of the most popular cars for enthusiasts to customize—now made even easier through the automaker's licensed accessories program.

Ford is the Vehicle Manufacturer of Show for the 2009 SEMA Show, but its support for specialty-equipment companies goes well beyond that. The Ford Licensed Accessories Program offers qualified SEMA members the chance to boost sales of their products through Ford dealerships.

"It is a great concept and we've had a lot of growth with the program," says Ernie Bunnell, vice president of sales and marketing at 3dCarbon of Newport Beach, California.

The Ford Licensed Accessories Program certifies selected non-Ford manufactured specialty products, forms a relationship with the manufacturer, and establishes competitive pricing, says Jim Abraham, licensed accessories manager in Ford Motor Company’s vehicle personalization division. The products are then sold through Ford dealerships.

3-D, which manufactures styling kits, has been a licensed supplier for several years and is the only aero kit company supplying Ford, Bunnell says. Sales grew 30 percent from 2006 when 3dCarbon entered the Ford program until 2008, he adds, declining to discuss actual figures.

Beau Boeckmann, president of Galpin Auto Sports, is also a fan of the accessories program.

"Now we are able to sell Ford-licensed products that have great quality at good prices," he says.

The Ford program helps Galpin sell a wider variety of accessories. Galpin's lawyers were initially "scared" to sell leather interiors without Ford's backing, Boeckmann explains. Now, Galpin offers leather interiors by Ford-licensed Katzkin. Having Ford's stamp of approval reassured more than just the lawyers.

"The customers felt more secure that Ford has put its name behind the product,” Boeckmann says.

3dCarbon of Newport Beach, California, supplies this Focus styling kit through the Ford Licensed Accessories program.

In place since 2001, the Ford Licensed Accessories Program has "really gained momentum," particularly in the last three years, says Abraham. About 20 companies are licensed, he says. Abraham declined to estimate how much that number will grow this year. Ford's expanded product portfolio will offer many vehicle personalization opportunities, he says.

The larger-than-usual number of Ford model changeovers in 2009 has put a dent in 3dCarbon's accessory sales, says Bunnell.

"This year had a slew of products change over in mid-year,” he says. "All of our new products are based on revenue from existing products, sales and revenue."

Ford has also begun to offer similar products as a factory option, says Bunnell.

The Ford Licensed Accessories Program also helps sell product by providing financing and warranty support for dealerships selling specialty accessories.

Warranty coverage often does not extend to specialty parts added to a new vehicle. The licensed supplier program addresses that. Ford requires members to back their products with a 3-year, 36,000-mile (4 year/50,000 mile for Lincoln/Mercury) warranty. The warranty is written by the supplier and approved by Ford. It is not a Ford warranty and is not funded by Ford.

Financing for accessories is a big hurdle during tough times like these.

"Most banks aren't covering accessories," says Dave Moulton, head of accessories sales at Cerritos Ford Lincoln Mercury near Los Angeles. Moulton is the creative force behind Cerritos Ford Motorsports, the dealership's customization shop, and says a Ford-licensed accessory label lends credibility to the supplier and the dealership.

"If the product is Ford-licensed, that can help (get financing) with the bank," he says.

Ford Motor Credit can assist with financing for all Ford-licensed accessory products on vehicles that are sold or leased through Ford dealers in North America, says Abraham. Ford Motor Credit can cover other specialty-equipment products for qualified buyers in a vehicle purchase, but it really depends on the dealer, he says.

Ford is pushing customization as a profit center for its dealerships. The automaker launched a new line of accessories at the 2007 SEMA Show. In 2008, Ford began delivering stand-alone accessory displays to Ford dealerships. The Ford licensing program allows specialty parts makers to participate.

3dCarbon also makes a kit for the 2010 Edge.

To be sure, there is plenty of room for accessory sales at dealerships to grow. Sales at dealerships accounted for less than 17% of the $32 billion automotive accessories market in 2008, according to SEMA.

"Ford has a strong track record in collaboration with SEMA member companies," says Peter MacGillivray, SEMA vice-president, communications and events. "They have been an active participant in Tech Transfer, measuring sessions and other programs that advance the concept of accessory-friendly vehicles. This collaboration has fueled a special kind of passion for the Mustang and other Ford vehicles."

Ford was also an innovator in transferring technology to specialty-equipment companies before a model launch so those companies could start designing parts for the new models, says SEMA president and CEO Chris Kersting.

Now, Ford has taken that to the next level as the official manufacturer of the SEMA Show.

"At a time when the industry is looking for new opportunities, we're all waiting to see what Ford has for the Show," says Kersting.

— Alysha Webb

Companies interested in becoming Ford-licensed accessory suppliers should send a company overview, a product sample and contact information to Ford Motor Co, Attn: Ford Licensed Accessories Dept., Ste 613, 1800 Fairlane Dr, Allen Park, MI 48101.

Ford's Mustang is one of the most popular cars for enthusiasts to customize—now made even easier through the automaker's licensed accessories program.

Ford is the Vehicle Manufacturer of Show for the 2009 SEMA Show, but its support for specialty-equipment companies goes well beyond that. The Ford Licensed Accessories Program offers qualified SEMA members the chance to boost sales of their products through Ford dealerships.

"It is a great concept and we've had a lot of growth with the program," says Ernie Bunnell, vice president of sales and marketing at 3dCarbon of Newport Beach, California.

The Ford Licensed Accessories Program certifies selected non-Ford manufactured specialty products, forms a relationship with the manufacturer, and establishes competitive pricing, says Jim Abraham, licensed accessories manager in Ford Motor Company’s vehicle personalization division. The products are then sold through Ford dealerships.

3-D, which manufactures styling kits, has been a licensed supplier for several years and is the only aero kit company supplying Ford, Bunnell says. Sales grew 30 percent from 2006 when 3dCarbon entered the Ford program until 2008, he adds, declining to discuss actual figures.

Beau Boeckmann, president of Galpin Auto Sports, is also a fan of the accessories program.

"Now we are able to sell Ford-licensed products that have great quality at good prices," he says.

The Ford program helps Galpin sell a wider variety of accessories. Galpin's lawyers were initially "scared" to sell leather interiors without Ford's backing, Boeckmann explains. Now, Galpin offers leather interiors by Ford-licensed Katzkin. Having Ford's stamp of approval reassured more than just the lawyers.

"The customers felt more secure that Ford has put its name behind the product,” Boeckmann says.

3dCarbon of Newport Beach, California, supplies this Focus styling kit through the Ford Licensed Accessories program.

In place since 2001, the Ford Licensed Accessories Program has "really gained momentum," particularly in the last three years, says Abraham. About 20 companies are licensed, he says. Abraham declined to estimate how much that number will grow this year. Ford's expanded product portfolio will offer many vehicle personalization opportunities, he says.

The larger-than-usual number of Ford model changeovers in 2009 has put a dent in 3dCarbon's accessory sales, says Bunnell.

"This year had a slew of products change over in mid-year,” he says. "All of our new products are based on revenue from existing products, sales and revenue."

Ford has also begun to offer similar products as a factory option, says Bunnell.

The Ford Licensed Accessories Program also helps sell product by providing financing and warranty support for dealerships selling specialty accessories.

Warranty coverage often does not extend to specialty parts added to a new vehicle. The licensed supplier program addresses that. Ford requires members to back their products with a 3-year, 36,000-mile (4 year/50,000 mile for Lincoln/Mercury) warranty. The warranty is written by the supplier and approved by Ford. It is not a Ford warranty and is not funded by Ford.

Financing for accessories is a big hurdle during tough times like these.

"Most banks aren't covering accessories," says Dave Moulton, head of accessories sales at Cerritos Ford Lincoln Mercury near Los Angeles. Moulton is the creative force behind Cerritos Ford Motorsports, the dealership's customization shop, and says a Ford-licensed accessory label lends credibility to the supplier and the dealership.

"If the product is Ford-licensed, that can help (get financing) with the bank," he says.

Ford Motor Credit can assist with financing for all Ford-licensed accessory products on vehicles that are sold or leased through Ford dealers in North America, says Abraham. Ford Motor Credit can cover other specialty-equipment products for qualified buyers in a vehicle purchase, but it really depends on the dealer, he says.

Ford is pushing customization as a profit center for its dealerships. The automaker launched a new line of accessories at the 2007 SEMA Show. In 2008, Ford began delivering stand-alone accessory displays to Ford dealerships. The Ford licensing program allows specialty parts makers to participate.

3dCarbon also makes a kit for the 2010 Edge.

To be sure, there is plenty of room for accessory sales at dealerships to grow. Sales at dealerships accounted for less than 17% of the $32 billion automotive accessories market in 2008, according to SEMA.

"Ford has a strong track record in collaboration with SEMA member companies," says Peter MacGillivray, SEMA vice-president, communications and events. "They have been an active participant in Tech Transfer, measuring sessions and other programs that advance the concept of accessory-friendly vehicles. This collaboration has fueled a special kind of passion for the Mustang and other Ford vehicles."

Ford was also an innovator in transferring technology to specialty-equipment companies before a model launch so those companies could start designing parts for the new models, says SEMA president and CEO Chris Kersting.

Now, Ford has taken that to the next level as the official manufacturer of the SEMA Show.

"At a time when the industry is looking for new opportunities, we're all waiting to see what Ford has for the Show," says Kersting.

— Alysha Webb

Companies interested in becoming Ford-licensed accessory suppliers should send a company overview, a product sample and contact information to Ford Motor Co, Attn: Ford Licensed Accessories Dept., Ste 613, 1800 Fairlane Dr, Allen Park, MI 48101.

Ford's Mustang is one of the most popular cars for enthusiasts to customize—now made even easier through the automaker's licensed accessories program.

Ford is the Vehicle Manufacturer of Show for the 2009 SEMA Show, but its support for specialty-equipment companies goes well beyond that. The Ford Licensed Accessories Program offers qualified SEMA members the chance to boost sales of their products through Ford dealerships.

"It is a great concept and we've had a lot of growth with the program," says Ernie Bunnell, vice president of sales and marketing at 3dCarbon of Newport Beach, California.

The Ford Licensed Accessories Program certifies selected non-Ford manufactured specialty products, forms a relationship with the manufacturer, and establishes competitive pricing, says Jim Abraham, licensed accessories manager in Ford Motor Company’s vehicle personalization division. The products are then sold through Ford dealerships.

3-D, which manufactures styling kits, has been a licensed supplier for several years and is the only aero kit company supplying Ford, Bunnell says. Sales grew 30 percent from 2006 when 3dCarbon entered the Ford program until 2008, he adds, declining to discuss actual figures.

Beau Boeckmann, president of Galpin Auto Sports, is also a fan of the accessories program.

"Now we are able to sell Ford-licensed products that have great quality at good prices," he says.

The Ford program helps Galpin sell a wider variety of accessories. Galpin's lawyers were initially "scared" to sell leather interiors without Ford's backing, Boeckmann explains. Now, Galpin offers leather interiors by Ford-licensed Katzkin. Having Ford's stamp of approval reassured more than just the lawyers.

"The customers felt more secure that Ford has put its name behind the product,” Boeckmann says.

3dCarbon of Newport Beach, California, supplies this Focus styling kit through the Ford Licensed Accessories program.

In place since 2001, the Ford Licensed Accessories Program has "really gained momentum," particularly in the last three years, says Abraham. About 20 companies are licensed, he says. Abraham declined to estimate how much that number will grow this year. Ford's expanded product portfolio will offer many vehicle personalization opportunities, he says.

The larger-than-usual number of Ford model changeovers in 2009 has put a dent in 3dCarbon's accessory sales, says Bunnell.

"This year had a slew of products change over in mid-year,” he says. "All of our new products are based on revenue from existing products, sales and revenue."

Ford has also begun to offer similar products as a factory option, says Bunnell.

The Ford Licensed Accessories Program also helps sell product by providing financing and warranty support for dealerships selling specialty accessories.

Warranty coverage often does not extend to specialty parts added to a new vehicle. The licensed supplier program addresses that. Ford requires members to back their products with a 3-year, 36,000-mile (4 year/50,000 mile for Lincoln/Mercury) warranty. The warranty is written by the supplier and approved by Ford. It is not a Ford warranty and is not funded by Ford.

Financing for accessories is a big hurdle during tough times like these.

"Most banks aren't covering accessories," says Dave Moulton, head of accessories sales at Cerritos Ford Lincoln Mercury near Los Angeles. Moulton is the creative force behind Cerritos Ford Motorsports, the dealership's customization shop, and says a Ford-licensed accessory label lends credibility to the supplier and the dealership.

"If the product is Ford-licensed, that can help (get financing) with the bank," he says.

Ford Motor Credit can assist with financing for all Ford-licensed accessory products on vehicles that are sold or leased through Ford dealers in North America, says Abraham. Ford Motor Credit can cover other specialty-equipment products for qualified buyers in a vehicle purchase, but it really depends on the dealer, he says.

Ford is pushing customization as a profit center for its dealerships. The automaker launched a new line of accessories at the 2007 SEMA Show. In 2008, Ford began delivering stand-alone accessory displays to Ford dealerships. The Ford licensing program allows specialty parts makers to participate.

3dCarbon also makes a kit for the 2010 Edge.

To be sure, there is plenty of room for accessory sales at dealerships to grow. Sales at dealerships accounted for less than 17% of the $32 billion automotive accessories market in 2008, according to SEMA.

"Ford has a strong track record in collaboration with SEMA member companies," says Peter MacGillivray, SEMA vice-president, communications and events. "They have been an active participant in Tech Transfer, measuring sessions and other programs that advance the concept of accessory-friendly vehicles. This collaboration has fueled a special kind of passion for the Mustang and other Ford vehicles."

Ford was also an innovator in transferring technology to specialty-equipment companies before a model launch so those companies could start designing parts for the new models, says SEMA president and CEO Chris Kersting.

Now, Ford has taken that to the next level as the official manufacturer of the SEMA Show.

"At a time when the industry is looking for new opportunities, we're all waiting to see what Ford has for the Show," says Kersting.

— Alysha Webb

Companies interested in becoming Ford-licensed accessory suppliers should send a company overview, a product sample and contact information to Ford Motor Co, Attn: Ford Licensed Accessories Dept., Ste 613, 1800 Fairlane Dr, Allen Park, MI 48101.