There are probably as many definitions of a successful SEMA Show as there are automotive professionals who attend—and that's more than 100,000 definitions. Value, attracting new customers, sales improvements, innovation, networking and educational programs are probably common themes in many characterizations of a successful Show.

There are probably as many definitions of a successful SEMA Show as there are automotive professionals who attend—and that's more than 100,000 definitions. Value, attracting new customers, sales improvements, innovation, networking and educational programs are probably common themes in many characterizations of a successful Show.

There are probably as many definitions of a successful SEMA Show as there are automotive professionals who attend—and that's more than 100,000 definitions. Value, attracting new customers, sales improvements, innovation, networking and educational programs are probably common themes in many characterizations of a successful Show.

There are probably as many definitions of a successful SEMA Show as there are automotive professionals who attend—and that's more than 100,000 definitions. Value, attracting new customers, sales improvements, innovation, networking and educational programs are probably common themes in many characterizations of a successful Show.

No major changes for GMC's 2011 Sierra Heavy Duty, says Brenda Priddy, whose spy photo network grabbed these shots of a barely clad update. Priddy notes the new three-bar perforated grille shares styling with the 2010 GMC Terrain crossover. The eight-spoke wheels are also a new touch, but the rest of the bodywork and sheetmetal should continue looking like the current truck.

The Sierra and its corporate twin, the Chevrolet Silverado HD, will also feature an all-new chassis and a next-generation 6.6L "LML" Duramax V8 clean diesel engine. The 2011 Sierra HD pickup is expected to start production in the second quarter of 2010.

Photos copyright Brenda Priddy & Company. Reuse or reproduction without copyright holder's consent is prohibited.

No major changes for GMC's 2011 Sierra Heavy Duty, says Brenda Priddy, whose spy photo network grabbed these shots of a barely clad update. Priddy notes the new three-bar perforated grille shares styling with the 2010 GMC Terrain crossover. The eight-spoke wheels are also a new touch, but the rest of the bodywork and sheetmetal should continue looking like the current truck.

The Sierra and its corporate twin, the Chevrolet Silverado HD, will also feature an all-new chassis and a next-generation 6.6L "LML" Duramax V8 clean diesel engine. The 2011 Sierra HD pickup is expected to start production in the second quarter of 2010.

Photos copyright Brenda Priddy & Company. Reuse or reproduction without copyright holder's consent is prohibited.

No major changes for GMC's 2011 Sierra Heavy Duty, says Brenda Priddy, whose spy photo network grabbed these shots of a barely clad update. Priddy notes the new three-bar perforated grille shares styling with the 2010 GMC Terrain crossover. The eight-spoke wheels are also a new touch, but the rest of the bodywork and sheetmetal should continue looking like the current truck.

The Sierra and its corporate twin, the Chevrolet Silverado HD, will also feature an all-new chassis and a next-generation 6.6L "LML" Duramax V8 clean diesel engine. The 2011 Sierra HD pickup is expected to start production in the second quarter of 2010.

Photos copyright Brenda Priddy & Company. Reuse or reproduction without copyright holder's consent is prohibited.

No major changes for GMC's 2011 Sierra Heavy Duty, says Brenda Priddy, whose spy photo network grabbed these shots of a barely clad update. Priddy notes the new three-bar perforated grille shares styling with the 2010 GMC Terrain crossover. The eight-spoke wheels are also a new touch, but the rest of the bodywork and sheetmetal should continue looking like the current truck.

The Sierra and its corporate twin, the Chevrolet Silverado HD, will also feature an all-new chassis and a next-generation 6.6L "LML" Duramax V8 clean diesel engine. The 2011 Sierra HD pickup is expected to start production in the second quarter of 2010.

Photos copyright Brenda Priddy & Company. Reuse or reproduction without copyright holder's consent is prohibited.

	Popular Science is launching its radio programming at the SEMA Show. Book an interview today!

The 2009 SEMA Show and Benchmark Entertainment have joined forces to create an exclusive opportunity for attending companies to promote their businesses via several award-winning, nationally syndicated radio shows, such as "Car & Driver Radio," "Road and Track Radio," "Sound and Vision Radio," "Cycle World Radio" and "Home Live Radio."

There will be two stages up and running during the Show where you can see, hear and possibly even appear on live shows broadcast to more than 100 radio stations.

Stage One: The "Car and Driver"/"Road and Track Radio" Stage—located in the North Lobby near door N3, across from the Harley-Davidson store.

Stage Two: The SEMA Show Stage—located in the lobby of the South Hall on the second level near the escalators. Check daily schedules; all of the shows will be taping in rotation at different times during the SEMA Show.

All of these shows promise to be a lively mix of the latest in automotive developments, technology and lifestyle.

As a guest on one of these shows, you can deliver your company message in your own words, weaving your news and ideas into the show’s content. The result is a convergence of advertising and entertainment that features you, your company and your brand.

For more information or to book your interview, contact Steve Hirai (steveh@benchmarkradio.com) or Bret Rohde (brohde@benchmarkradio.com), or call 541/471-1479. Space and time are limited and will be awarded on a first-come/market-interest basis.

	Popular Science is launching its radio programming at the SEMA Show. Book an interview today!

The 2009 SEMA Show and Benchmark Entertainment have joined forces to create an exclusive opportunity for attending companies to promote their businesses via several award-winning, nationally syndicated radio shows, such as "Car & Driver Radio," "Road and Track Radio," "Sound and Vision Radio," "Cycle World Radio" and "Home Live Radio."

There will be two stages up and running during the Show where you can see, hear and possibly even appear on live shows broadcast to more than 100 radio stations.

Stage One: The "Car and Driver"/"Road and Track Radio" Stage—located in the North Lobby near door N3, across from the Harley-Davidson store.

Stage Two: The SEMA Show Stage—located in the lobby of the South Hall on the second level near the escalators. Check daily schedules; all of the shows will be taping in rotation at different times during the SEMA Show.

All of these shows promise to be a lively mix of the latest in automotive developments, technology and lifestyle.

As a guest on one of these shows, you can deliver your company message in your own words, weaving your news and ideas into the show’s content. The result is a convergence of advertising and entertainment that features you, your company and your brand.

For more information or to book your interview, contact Steve Hirai (steveh@benchmarkradio.com) or Bret Rohde (brohde@benchmarkradio.com), or call 541/471-1479. Space and time are limited and will be awarded on a first-come/market-interest basis.