Thu, 11/12/2009 - 12:21
2009 SEMA Show floor
With more than 1,700 exhibitors and 120,000 total registrations, the 2009 SEMA Show demonstrated that the industry is ready for a busy 2010.
Ford Award at 2009 SEMA Show
Ford Motor Company's Ken Czubay (middle), pictured here with SEMA President and CEO Chris Kersting (left) and SEMA Chairman Rick Rollins, headlined the Keynote Luncheon. Czubay explained how Ford's commitment to creating vehicles that are easy to personalize has played a key role in driving the automaker's sales.
Jay Leno at the 2009 SEMA Show
Jay Leno pays a visit to the GM booth to preview his signature model Camaro, a twin-turbo V6 making about 425 hp.
NHRA Breakfast 2009 SEMA Show
Six NHRA legends shared their memories of the historic Winternationals during the annual NHRA Breakfast. From left to right: Pro Stock pioneer Bill "Grumpy" Jenkins; three-time Top Fuel world champ Shirley Muldowney; "Big Daddy" Don Garlits, voted the number one drag racer of all time in 2001; 14-time Funny Car world champ John Force; four-time Funny Car world champ Don "The Snake" Prudhomme; and Pro Stock dominator Bob Glidden. The event was emceed by the voice of NHRA Bob Frey.
West Coast Customs at 2009 SEMA Show
The West Coast Customs crew again brought their series of master classes on welding, fabrication, painting, mobile electronics and more.
Truck Trend Proving Grounds 2009 SEMA Show
The Off-Road Proving Ground sponsored by Toyota featured the latest off-road products and technologies put to the test through rock-crawling, mudslinging and flat-out big air.
Motor Trend Proving Grounds 2009 SEMA Show
Ford offered test drives of its Euro-spec versions of the forthcoming Fiesta at the Motor Trend Proving Ground Hosted by the Bob Bondurant School of High Performance Driving.
Bondurant School at 2009 SEMA Show
The Bob Bondurant School offered professional instructors hosting driving demonstrations on the 51,000-sq.-ft. track of the Motor Trend Proving Ground, Hosted by the Bob Bondurant School of High Performance Driving. SEMA Vice President of Communications and Events Peter MacGillivray (second from left) thanks Todd Crutcher (left), Bob Bondurant (middle), Veronica Miller and Ken Thom (right) for their participation.
Hyundai RMR Genesis
Hyundai celebrated the spirit of innovation with this 4.6L mid-engine V8 Genesis coupe, built by Rhys Millen Racing.
New Products Breakfast 2009 SEMA Show
X PRIZE Chairman Dr. Peter Diamandis spoke about the future influence of specialty-equipment businesses at the 2009 SEMA Show New Product Awards Breakfast.
WD-40 SEMA Cares Camaro
WD-40 and SEMA Cares partnered on the buildup of this 2010 Camaro, to be auctioned later at the Barrett-Jackson Classic Car Show and Auction. Its 6.2L V8 and 600-plus hp should fetch a healthy sum to benefit the Childhelp and Victory Junction Gang Camp charities.
Making Green Cool Zone
TTXGP founder Azhar Hussain (right) unveiled the Mavizen TTX02, the first production electric superbike, in the Making Green Cool Zone on the opening day of the Show. With a top speed of 130 mph and a web-enabled, open-source system, Hussain says the bike is "like R&D on steroids."
Educational Seminars at the 2009 SEMA Show
With an unprecedented number of educational seminars centered around sales, standards and the online marketplace, the SEMA Show was not only about doing business—it was also about improving it.
Bill Engvall at 2009 SEMA Show Banquet
Comedian Bill Engvall entertained at Thursday night's Industry Awards Banquet.
Exterior overview 2009 SEMA Show
See you in Las Vegas next year, November 2–5!
Thu, 11/12/2009 - 12:21
2009 SEMA Show floor
With more than 1,700 exhibitors and 120,000 total registrations, the 2009 SEMA Show demonstrated that the industry is ready for a busy 2010.
Ford Award at 2009 SEMA Show
Ford Motor Company's Ken Czubay (middle), pictured here with SEMA President and CEO Chris Kersting (left) and SEMA Chairman Rick Rollins, headlined the Keynote Luncheon. Czubay explained how Ford's commitment to creating vehicles that are easy to personalize has played a key role in driving the automaker's sales.
Jay Leno at the 2009 SEMA Show
Jay Leno pays a visit to the GM booth to preview his signature model Camaro, a twin-turbo V6 making about 425 hp.
NHRA Breakfast 2009 SEMA Show
Six NHRA legends shared their memories of the historic Winternationals during the annual NHRA Breakfast. From left to right: Pro Stock pioneer Bill "Grumpy" Jenkins; three-time Top Fuel world champ Shirley Muldowney; "Big Daddy" Don Garlits, voted the number one drag racer of all time in 2001; 14-time Funny Car world champ John Force; four-time Funny Car world champ Don "The Snake" Prudhomme; and Pro Stock dominator Bob Glidden. The event was emceed by the voice of NHRA Bob Frey.
West Coast Customs at 2009 SEMA Show
The West Coast Customs crew again brought their series of master classes on welding, fabrication, painting, mobile electronics and more.
Truck Trend Proving Grounds 2009 SEMA Show
The Off-Road Proving Ground sponsored by Toyota featured the latest off-road products and technologies put to the test through rock-crawling, mudslinging and flat-out big air.
Motor Trend Proving Grounds 2009 SEMA Show
Ford offered test drives of its Euro-spec versions of the forthcoming Fiesta at the Motor Trend Proving Ground Hosted by the Bob Bondurant School of High Performance Driving.
Bondurant School at 2009 SEMA Show
The Bob Bondurant School offered professional instructors hosting driving demonstrations on the 51,000-sq.-ft. track of the Motor Trend Proving Ground, Hosted by the Bob Bondurant School of High Performance Driving. SEMA Vice President of Communications and Events Peter MacGillivray (second from left) thanks Todd Crutcher (left), Bob Bondurant (middle), Veronica Miller and Ken Thom (right) for their participation.
Hyundai RMR Genesis
Hyundai celebrated the spirit of innovation with this 4.6L mid-engine V8 Genesis coupe, built by Rhys Millen Racing.
New Products Breakfast 2009 SEMA Show
X PRIZE Chairman Dr. Peter Diamandis spoke about the future influence of specialty-equipment businesses at the 2009 SEMA Show New Product Awards Breakfast.
WD-40 SEMA Cares Camaro
WD-40 and SEMA Cares partnered on the buildup of this 2010 Camaro, to be auctioned later at the Barrett-Jackson Classic Car Show and Auction. Its 6.2L V8 and 600-plus hp should fetch a healthy sum to benefit the Childhelp and Victory Junction Gang Camp charities.
Making Green Cool Zone
TTXGP founder Azhar Hussain (right) unveiled the Mavizen TTX02, the first production electric superbike, in the Making Green Cool Zone on the opening day of the Show. With a top speed of 130 mph and a web-enabled, open-source system, Hussain says the bike is "like R&D on steroids."
Educational Seminars at the 2009 SEMA Show
With an unprecedented number of educational seminars centered around sales, standards and the online marketplace, the SEMA Show was not only about doing business—it was also about improving it.
Bill Engvall at 2009 SEMA Show Banquet
Comedian Bill Engvall entertained at Thursday night's Industry Awards Banquet.
Exterior overview 2009 SEMA Show
See you in Las Vegas next year, November 2–5!
Thu, 11/12/2009 - 12:21
2009 SEMA Show floor
With more than 1,700 exhibitors and 120,000 total registrations, the 2009 SEMA Show demonstrated that the industry is ready for a busy 2010.
Ford Award at 2009 SEMA Show
Ford Motor Company's Ken Czubay (middle), pictured here with SEMA President and CEO Chris Kersting (left) and SEMA Chairman Rick Rollins, headlined the Keynote Luncheon. Czubay explained how Ford's commitment to creating vehicles that are easy to personalize has played a key role in driving the automaker's sales.
Jay Leno at the 2009 SEMA Show
Jay Leno pays a visit to the GM booth to preview his signature model Camaro, a twin-turbo V6 making about 425 hp.
NHRA Breakfast 2009 SEMA Show
Six NHRA legends shared their memories of the historic Winternationals during the annual NHRA Breakfast. From left to right: Pro Stock pioneer Bill "Grumpy" Jenkins; three-time Top Fuel world champ Shirley Muldowney; "Big Daddy" Don Garlits, voted the number one drag racer of all time in 2001; 14-time Funny Car world champ John Force; four-time Funny Car world champ Don "The Snake" Prudhomme; and Pro Stock dominator Bob Glidden. The event was emceed by the voice of NHRA Bob Frey.
West Coast Customs at 2009 SEMA Show
The West Coast Customs crew again brought their series of master classes on welding, fabrication, painting, mobile electronics and more.
Truck Trend Proving Grounds 2009 SEMA Show
The Off-Road Proving Ground sponsored by Toyota featured the latest off-road products and technologies put to the test through rock-crawling, mudslinging and flat-out big air.
Motor Trend Proving Grounds 2009 SEMA Show
Ford offered test drives of its Euro-spec versions of the forthcoming Fiesta at the Motor Trend Proving Ground Hosted by the Bob Bondurant School of High Performance Driving.
Bondurant School at 2009 SEMA Show
The Bob Bondurant School offered professional instructors hosting driving demonstrations on the 51,000-sq.-ft. track of the Motor Trend Proving Ground, Hosted by the Bob Bondurant School of High Performance Driving. SEMA Vice President of Communications and Events Peter MacGillivray (second from left) thanks Todd Crutcher (left), Bob Bondurant (middle), Veronica Miller and Ken Thom (right) for their participation.
Hyundai RMR Genesis
Hyundai celebrated the spirit of innovation with this 4.6L mid-engine V8 Genesis coupe, built by Rhys Millen Racing.
New Products Breakfast 2009 SEMA Show
X PRIZE Chairman Dr. Peter Diamandis spoke about the future influence of specialty-equipment businesses at the 2009 SEMA Show New Product Awards Breakfast.
WD-40 SEMA Cares Camaro
WD-40 and SEMA Cares partnered on the buildup of this 2010 Camaro, to be auctioned later at the Barrett-Jackson Classic Car Show and Auction. Its 6.2L V8 and 600-plus hp should fetch a healthy sum to benefit the Childhelp and Victory Junction Gang Camp charities.
Making Green Cool Zone
TTXGP founder Azhar Hussain (right) unveiled the Mavizen TTX02, the first production electric superbike, in the Making Green Cool Zone on the opening day of the Show. With a top speed of 130 mph and a web-enabled, open-source system, Hussain says the bike is "like R&D on steroids."
Educational Seminars at the 2009 SEMA Show
With an unprecedented number of educational seminars centered around sales, standards and the online marketplace, the SEMA Show was not only about doing business—it was also about improving it.
Bill Engvall at 2009 SEMA Show Banquet
Comedian Bill Engvall entertained at Thursday night's Industry Awards Banquet.
Exterior overview 2009 SEMA Show
See you in Las Vegas next year, November 2–5!
Thu, 11/12/2009 - 12:21
Team Fel-Pro
The finalists for the Hot Rodders of Tomorrow Engine Challenge were awarded a total of $250,000 in scholarships.

The five members of Team Fel-Pro from Jolliet Central High School in Joliet, Illinois, each earned $10,000 scholarships for their victory in the inaugural Hot Rodders of Tomorrow Engine Challenge National Championship at the 2009 SEMA Show.

Dubbed the “Showdown at SEMA,” Team Fel-Pro needed just 44:22 minutes to take apart and reassemble a high-performance Chevy 350 engine in the championship round, besting Team MSD’s 56:54.

Hailing from the Elkhart Area Career Center (Elkhart, Indiana), each member of Team MSD was awarded individual $7,500 scholarships.

To qualify for the championship round, Team Fel-Pro and Team MSD eliminated teams Hedman Hedders, from Loara High
School (Anaheim, California), and Team Edelbrock, from Van Buren Tech Center (Lawrence, Michigan), respectively.

The Ohio Technical College and the University of Northwestern Ohio each donated $125,000 toward scholarships to the high school students who participated in the Hot Rodders of Tomorrow Engine Challenge National Championship.

A total $250,000 in scholarships were awarded to the Hot Rodders of Tomorrow Engine Challenge finalists.

For more information on the Hot Rodders of Tomorrow Engine Challenge, visit www.hotroddersoftomorrow.com.

Thu, 11/12/2009 - 12:21
Team Fel-Pro
The finalists for the Hot Rodders of Tomorrow Engine Challenge were awarded a total of $250,000 in scholarships.

The five members of Team Fel-Pro from Jolliet Central High School in Joliet, Illinois, each earned $10,000 scholarships for their victory in the inaugural Hot Rodders of Tomorrow Engine Challenge National Championship at the 2009 SEMA Show.

Dubbed the “Showdown at SEMA,” Team Fel-Pro needed just 44:22 minutes to take apart and reassemble a high-performance Chevy 350 engine in the championship round, besting Team MSD’s 56:54.

Hailing from the Elkhart Area Career Center (Elkhart, Indiana), each member of Team MSD was awarded individual $7,500 scholarships.

To qualify for the championship round, Team Fel-Pro and Team MSD eliminated teams Hedman Hedders, from Loara High
School (Anaheim, California), and Team Edelbrock, from Van Buren Tech Center (Lawrence, Michigan), respectively.

The Ohio Technical College and the University of Northwestern Ohio each donated $125,000 toward scholarships to the high school students who participated in the Hot Rodders of Tomorrow Engine Challenge National Championship.

A total $250,000 in scholarships were awarded to the Hot Rodders of Tomorrow Engine Challenge finalists.

For more information on the Hot Rodders of Tomorrow Engine Challenge, visit www.hotroddersoftomorrow.com.

Thu, 11/12/2009 - 12:21
Team Fel-Pro
The finalists for the Hot Rodders of Tomorrow Engine Challenge were awarded a total of $250,000 in scholarships.

The five members of Team Fel-Pro from Jolliet Central High School in Joliet, Illinois, each earned $10,000 scholarships for their victory in the inaugural Hot Rodders of Tomorrow Engine Challenge National Championship at the 2009 SEMA Show.

Dubbed the “Showdown at SEMA,” Team Fel-Pro needed just 44:22 minutes to take apart and reassemble a high-performance Chevy 350 engine in the championship round, besting Team MSD’s 56:54.

Hailing from the Elkhart Area Career Center (Elkhart, Indiana), each member of Team MSD was awarded individual $7,500 scholarships.

To qualify for the championship round, Team Fel-Pro and Team MSD eliminated teams Hedman Hedders, from Loara High
School (Anaheim, California), and Team Edelbrock, from Van Buren Tech Center (Lawrence, Michigan), respectively.

The Ohio Technical College and the University of Northwestern Ohio each donated $125,000 toward scholarships to the high school students who participated in the Hot Rodders of Tomorrow Engine Challenge National Championship.

A total $250,000 in scholarships were awarded to the Hot Rodders of Tomorrow Engine Challenge finalists.

For more information on the Hot Rodders of Tomorrow Engine Challenge, visit www.hotroddersoftomorrow.com.

Thu, 11/12/2009 - 12:21
Team Fel-Pro
The finalists for the Hot Rodders of Tomorrow Engine Challenge were awarded a total of $250,000 in scholarships.

The five members of Team Fel-Pro from Jolliet Central High School in Joliet, Illinois, each earned $10,000 scholarships for their victory in the inaugural Hot Rodders of Tomorrow Engine Challenge National Championship at the 2009 SEMA Show.

Dubbed the “Showdown at SEMA,” Team Fel-Pro needed just 44:22 minutes to take apart and reassemble a high-performance Chevy 350 engine in the championship round, besting Team MSD’s 56:54.

Hailing from the Elkhart Area Career Center (Elkhart, Indiana), each member of Team MSD was awarded individual $7,500 scholarships.

To qualify for the championship round, Team Fel-Pro and Team MSD eliminated teams Hedman Hedders, from Loara High
School (Anaheim, California), and Team Edelbrock, from Van Buren Tech Center (Lawrence, Michigan), respectively.

The Ohio Technical College and the University of Northwestern Ohio each donated $125,000 toward scholarships to the high school students who participated in the Hot Rodders of Tomorrow Engine Challenge National Championship.

A total $250,000 in scholarships were awarded to the Hot Rodders of Tomorrow Engine Challenge finalists.

For more information on the Hot Rodders of Tomorrow Engine Challenge, visit www.hotroddersoftomorrow.com.

Thu, 11/12/2009 - 12:21
Team Fel-Pro
The finalists for the Hot Rodders of Tomorrow Engine Challenge were awarded a total of $250,000 in scholarships.

The five members of Team Fel-Pro from Jolliet Central High School in Joliet, Illinois, each earned $10,000 scholarships for their victory in the inaugural Hot Rodders of Tomorrow Engine Challenge National Championship at the 2009 SEMA Show.

Dubbed the “Showdown at SEMA,” Team Fel-Pro needed just 44:22 minutes to take apart and reassemble a high-performance Chevy 350 engine in the championship round, besting Team MSD’s 56:54.

Hailing from the Elkhart Area Career Center (Elkhart, Indiana), each member of Team MSD was awarded individual $7,500 scholarships.

To qualify for the championship round, Team Fel-Pro and Team MSD eliminated teams Hedman Hedders, from Loara High
School (Anaheim, California), and Team Edelbrock, from Van Buren Tech Center (Lawrence, Michigan), respectively.

The Ohio Technical College and the University of Northwestern Ohio each donated $125,000 toward scholarships to the high school students who participated in the Hot Rodders of Tomorrow Engine Challenge National Championship.

A total $250,000 in scholarships were awarded to the Hot Rodders of Tomorrow Engine Challenge finalists.

For more information on the Hot Rodders of Tomorrow Engine Challenge, visit www.hotroddersoftomorrow.com.

Thu, 11/12/2009 - 12:21
 Peter Diamandis at 2009 SEMA Show
 X PRIZE Chairman Dr. Peter Diamandis spoke about the future influence of specialty-equipment businesses at the 2009 SEMA Show New Product Awards Breakfast.

The 2009 SEMA Show kicked off with the annual New Product Awards Breakfast, where some of the hottest new products for 2010 received their first of many accolades. This year's breakfast featured X PRIZE Chairman and CEO Dr. Peter H. Diamandis.

Diamandis is an international leader in the commercial space arena, having founded and run many of the leading entrepreneurial companies in the sector. While addressing the audience, Diamandis explained this simple approach to his business endeavors: change what people believe is possible.

He shared with attendees his belief that the decisions automakers and specialty-equipment companies make now will influence and, in some cases, change what people will drive in future generations.

He also says that small groups of individuals with ideas supported by technology will shape the future, a reality he referred to as "revolution through competition."

The New Products Award Breakfast recognizes the most cutting-edge automotive products either on the market or about to hit the market. This year, more than 1,400 new products were submitted for consideration. Criteria that ranked high on the judges' selection for the New Products Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.
 

The 2010 New Product Award Winners

Best New Performance-Street Product
Winner: Sprint Booster USA, Sprint Booster for the 2010 Camaro Manual Transmission
1st Runner-Up: McLeod Clutches, McLeod M-800 Series Five-Speed Manual Transmission
2nd Runner-Up: Nitrous Express, SAFE (Stand Alone Fuel Enrichment) Nitrous Enrichment Tank

 
Sprint Booster 

Sprint Booster-groupSprint Booster USA received the award for Best New Performance-Street product with its Sprint Booster for the 2010 Camaro.

 
Best New Street-Rod/Custom-Car Product
Winner: MasterShift, MasterShift Shift Lever Relocation Hardware for TKO and T56 Transmissions
1st Runner-Up: American Autowire, Highway 15 Nostalgia Hot Rod Wiring Kit
2nd Runner-Up: Coker Tire, Excelsior Stahl Sport Radial
 
Master Shift 

MasterShift groupMasterShift took home a best new product award for its Shift Lever Relocation kit for TKO and T56 transmissions.

 
Best New Tools and Equipment Product
Winner: TCA Toolstorage, TCA HD 41-inch Tool Storage Solution
1st Runner-Up: Z Wrench, Z WRENCH
2nd Runner-Up: Orange Electronic Co. Ltd., Orange Programmable Sensor System
 
TCA Tool Storage 

TCA New Products Award winnerJudges awarded TCA Toolstorage honors for Best New Tools & Equipment product. 

 

Best New Merchandising Display
Winner: MacNeil Automotive Products Ltd., WeatherTech Floor Mat Rolling Waterfall Rack with Add-On Display
1st Runner-Up: Dee Zee Inc., Dee Zee 3-Tier Poly Chest Display
2nd Runner-Up: Flaming River Industries, Countertop Billet Joint U-Joint Display

 
MacNeil Weather Tech 

MacNeil New Product Award winnerMacNeil's WeatherTech display won the award for Best New Merchandising Display.

 

Best New Mobile-Electronics Product
Winner: PLX Devices Inc., Kiwi Wi-Fi
1st Runner-Up: Palmer Performance Engineering Inc., DashCommand
2nd Runner-Up: GoPro, HD Motorsports HERO Best New Interior Accessory Product

 
PLX Kiwi Wi-Fi 

Kiwi Wi-Fi New Product Award winnerThe PLX Kiwi Wi-Fi received the award for Best New Mobile Electronics Product.

 
Best New Interior Accessory
Winner: Bully Dog Technologies, Watchdog
1st Runner-Up: Husky Liners, WeatherBeater Custom Molded Floor Liners
2nd Runner-Up: Ultimate Truck Gear Ltd., UTG - Billet Aluminum Instrument Pods
 
Bully Dog New Product Award 

Bully Dog New Product Award winnerThe award for Best New Interior Accessory went to Bully Dog for its Watchdog.

 

Best New Off-Road/4-Wheel Drive Product
Winner: Rescue 42, JackMate
1st Runner-Up: American Expedition Vehicles, ProCal Module
2nd Runner-Up: Bushwacker Inc., JK Flat Style Flare - Front and Rear Set

 
Rescue 42 

Rescue 42 The JackMate from Rescue 42 took Best New Off-Road/4-Wheel Drive honors.

 

Best New Packaging Display
Winner: AE Distributing, Countour HD 1080p
1st Runner-Up: Grant Products, Airbag Steering Wheel Package
2nd Runner-Up: Putco Inc., NOVA Bulb

 

Contour HD

 

AE Distributing New Product Award winnerAE Distributing won the Best New Packaging Display award for its Contour HD product. 

 

Best New Performance-Racing Product
Winner: Phenix Industries, Speedlox
1st Runner-Up: Zeitronix, Ethanol Content Analyzer Kit
2nd Runner-Up: Calculated Industries, Hot Rod Calc

 
Speedlox 

Phenix Industries SpeedloxSpeedlox locking fittings took the Best New Performance-Racing Product award for Phenix Industries.

 

Best Engineered New Product
Winner: Cequent Performance Products, NV2 Bike Carrier
1st Runner-Up: RideTech (Air Ride Technologies Inc.), RideTech Select Series Shock Absorber Technology
2nd Runner-Up: Drake Automotive Group, 2008-Up Dodge Challenger Billet Strut Tower Brace

 
Cequent
 

Cequent New Product Award WinnersCequent Performance Products won the Best New Engineered Product award for its NV2 bike carrier.

 
Best New Exterior Accessory Product
Winner: Bushwacker Inc., JK Trail Armor Rocker Panel and Sill Plate, Rear Corners, Hood Protector
1st Runner-Up: Curt Manufacturing, Euro Series Ball Mounts
2nd Runner-Up: Extend-A-Haul, Extend-A-Haul
 
Bushwacker 

Bushwacker New Product Award winnersBushwacker's JK Trail Armor accessories took top place in the Best New Exterior Accessory Products category.

 

Best New Powersports Product
Winner: Dakota Digital Inc., MCL-2000 Series Harley Davidson 4.5-inch Tank Mount Digital Instrument Systems
1st Runner-Up: Baja Designs/Soltek Light Systems, Strykr Adventure Light
2nd Runner-Up: SSV Works, WP-ORZ

 
Dakota Digital  

Dakota Digital New Product Award winnerDakota Digital won Best New Powersports Product for its Harley-Davidson Tank Mount Instrument systems.

 
Best New Van/Pickup/Sport-Utility Product
Winner: Pilot Automotive Inc., Tailgate Lock
1st Runner-Up: Extreme Max Products, ATV RampXtender
2nd Runner-Up: Dee Zee Inc., Dee Zee Small Poly Chest
 
Pilot Tailgate Lock 

Pilot Automotive New Product Award winnerThe Tailgate Lock from Pilot Automotive proved the best new product in the Van/Pickup/Sport-Utility category.

 

 

 

Thu, 11/12/2009 - 12:21
 Peter Diamandis at 2009 SEMA Show
 X PRIZE Chairman Dr. Peter Diamandis spoke about the future influence of specialty-equipment businesses at the 2009 SEMA Show New Product Awards Breakfast.

The 2009 SEMA Show kicked off with the annual New Product Awards Breakfast, where some of the hottest new products for 2010 received their first of many accolades. This year's breakfast featured X PRIZE Chairman and CEO Dr. Peter H. Diamandis.

Diamandis is an international leader in the commercial space arena, having founded and run many of the leading entrepreneurial companies in the sector. While addressing the audience, Diamandis explained this simple approach to his business endeavors: change what people believe is possible.

He shared with attendees his belief that the decisions automakers and specialty-equipment companies make now will influence and, in some cases, change what people will drive in future generations.

He also says that small groups of individuals with ideas supported by technology will shape the future, a reality he referred to as "revolution through competition."

The New Products Award Breakfast recognizes the most cutting-edge automotive products either on the market or about to hit the market. This year, more than 1,400 new products were submitted for consideration. Criteria that ranked high on the judges' selection for the New Products Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.
 

The 2010 New Product Award Winners

Best New Performance-Street Product
Winner: Sprint Booster USA, Sprint Booster for the 2010 Camaro Manual Transmission
1st Runner-Up: McLeod Clutches, McLeod M-800 Series Five-Speed Manual Transmission
2nd Runner-Up: Nitrous Express, SAFE (Stand Alone Fuel Enrichment) Nitrous Enrichment Tank

 
Sprint Booster 

Sprint Booster-groupSprint Booster USA received the award for Best New Performance-Street product with its Sprint Booster for the 2010 Camaro.

 
Best New Street-Rod/Custom-Car Product
Winner: MasterShift, MasterShift Shift Lever Relocation Hardware for TKO and T56 Transmissions
1st Runner-Up: American Autowire, Highway 15 Nostalgia Hot Rod Wiring Kit
2nd Runner-Up: Coker Tire, Excelsior Stahl Sport Radial
 
Master Shift 

MasterShift groupMasterShift took home a best new product award for its Shift Lever Relocation kit for TKO and T56 transmissions.

 
Best New Tools and Equipment Product
Winner: TCA Toolstorage, TCA HD 41-inch Tool Storage Solution
1st Runner-Up: Z Wrench, Z WRENCH
2nd Runner-Up: Orange Electronic Co. Ltd., Orange Programmable Sensor System
 
TCA Tool Storage 

TCA New Products Award winnerJudges awarded TCA Toolstorage honors for Best New Tools & Equipment product. 

 

Best New Merchandising Display
Winner: MacNeil Automotive Products Ltd., WeatherTech Floor Mat Rolling Waterfall Rack with Add-On Display
1st Runner-Up: Dee Zee Inc., Dee Zee 3-Tier Poly Chest Display
2nd Runner-Up: Flaming River Industries, Countertop Billet Joint U-Joint Display

 
MacNeil Weather Tech 

MacNeil New Product Award winnerMacNeil's WeatherTech display won the award for Best New Merchandising Display.

 

Best New Mobile-Electronics Product
Winner: PLX Devices Inc., Kiwi Wi-Fi
1st Runner-Up: Palmer Performance Engineering Inc., DashCommand
2nd Runner-Up: GoPro, HD Motorsports HERO Best New Interior Accessory Product

 
PLX Kiwi Wi-Fi 

Kiwi Wi-Fi New Product Award winnerThe PLX Kiwi Wi-Fi received the award for Best New Mobile Electronics Product.

 
Best New Interior Accessory
Winner: Bully Dog Technologies, Watchdog
1st Runner-Up: Husky Liners, WeatherBeater Custom Molded Floor Liners
2nd Runner-Up: Ultimate Truck Gear Ltd., UTG - Billet Aluminum Instrument Pods
 
Bully Dog New Product Award 

Bully Dog New Product Award winnerThe award for Best New Interior Accessory went to Bully Dog for its Watchdog.

 

Best New Off-Road/4-Wheel Drive Product
Winner: Rescue 42, JackMate
1st Runner-Up: American Expedition Vehicles, ProCal Module
2nd Runner-Up: Bushwacker Inc., JK Flat Style Flare - Front and Rear Set

 
Rescue 42 

Rescue 42 The JackMate from Rescue 42 took Best New Off-Road/4-Wheel Drive honors.

 

Best New Packaging Display
Winner: AE Distributing, Countour HD 1080p
1st Runner-Up: Grant Products, Airbag Steering Wheel Package
2nd Runner-Up: Putco Inc., NOVA Bulb

 

Contour HD

 

AE Distributing New Product Award winnerAE Distributing won the Best New Packaging Display award for its Contour HD product. 

 

Best New Performance-Racing Product
Winner: Phenix Industries, Speedlox
1st Runner-Up: Zeitronix, Ethanol Content Analyzer Kit
2nd Runner-Up: Calculated Industries, Hot Rod Calc

 
Speedlox 

Phenix Industries SpeedloxSpeedlox locking fittings took the Best New Performance-Racing Product award for Phenix Industries.

 

Best Engineered New Product
Winner: Cequent Performance Products, NV2 Bike Carrier
1st Runner-Up: RideTech (Air Ride Technologies Inc.), RideTech Select Series Shock Absorber Technology
2nd Runner-Up: Drake Automotive Group, 2008-Up Dodge Challenger Billet Strut Tower Brace

 
Cequent
 

Cequent New Product Award WinnersCequent Performance Products won the Best New Engineered Product award for its NV2 bike carrier.

 
Best New Exterior Accessory Product
Winner: Bushwacker Inc., JK Trail Armor Rocker Panel and Sill Plate, Rear Corners, Hood Protector
1st Runner-Up: Curt Manufacturing, Euro Series Ball Mounts
2nd Runner-Up: Extend-A-Haul, Extend-A-Haul
 
Bushwacker 

Bushwacker New Product Award winnersBushwacker's JK Trail Armor accessories took top place in the Best New Exterior Accessory Products category.

 

Best New Powersports Product
Winner: Dakota Digital Inc., MCL-2000 Series Harley Davidson 4.5-inch Tank Mount Digital Instrument Systems
1st Runner-Up: Baja Designs/Soltek Light Systems, Strykr Adventure Light
2nd Runner-Up: SSV Works, WP-ORZ

 
Dakota Digital  

Dakota Digital New Product Award winnerDakota Digital won Best New Powersports Product for its Harley-Davidson Tank Mount Instrument systems.

 
Best New Van/Pickup/Sport-Utility Product
Winner: Pilot Automotive Inc., Tailgate Lock
1st Runner-Up: Extreme Max Products, ATV RampXtender
2nd Runner-Up: Dee Zee Inc., Dee Zee Small Poly Chest
 
Pilot Tailgate Lock 

Pilot Automotive New Product Award winnerThe Tailgate Lock from Pilot Automotive proved the best new product in the Van/Pickup/Sport-Utility category.