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More Than 1,400 New Products Entered for SEMA Awards—See the Winners Here

 Peter Diamandis at 2009 SEMA Show
 X PRIZE Chairman Dr. Peter Diamandis spoke about the future influence of specialty-equipment businesses at the 2009 SEMA Show New Product Awards Breakfast.

The 2009 SEMA Show kicked off with the annual New Product Awards Breakfast, where some of the hottest new products for 2010 received their first of many accolades. This year's breakfast featured X PRIZE Chairman and CEO Dr. Peter H. Diamandis.

Diamandis is an international leader in the commercial space arena, having founded and run many of the leading entrepreneurial companies in the sector. While addressing the audience, Diamandis explained this simple approach to his business endeavors: change what people believe is possible.

He shared with attendees his belief that the decisions automakers and specialty-equipment companies make now will influence and, in some cases, change what people will drive in future generations.

He also says that small groups of individuals with ideas supported by technology will shape the future, a reality he referred to as "revolution through competition."

The New Products Award Breakfast recognizes the most cutting-edge automotive products either on the market or about to hit the market. This year, more than 1,400 new products were submitted for consideration. Criteria that ranked high on the judges' selection for the New Products Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

The 2010 New Product Award Winners

Best New Performance-Street Product
Winner: Sprint Booster USA, Sprint Booster for the 2010 Camaro Manual Transmission
1st Runner-Up: McLeod Clutches, McLeod M-800 Series Five-Speed Manual Transmission
2nd Runner-Up: Nitrous Express, SAFE (Stand Alone Fuel Enrichment) Nitrous Enrichment Tank

Sprint Booster 

Sprint Booster-groupSprint Booster USA received the award for Best New Performance-Street product with its Sprint Booster for the 2010 Camaro.

Best New Street-Rod/Custom-Car Product
Winner: MasterShift, MasterShift Shift Lever Relocation Hardware for TKO and T56 Transmissions
1st Runner-Up: American Autowire, Highway 15 Nostalgia Hot Rod Wiring Kit
2nd Runner-Up: Coker Tire, Excelsior Stahl Sport Radial
Master Shift 

MasterShift groupMasterShift took home a best new product award for its Shift Lever Relocation kit for TKO and T56 transmissions.

Best New Tools and Equipment Product
Winner: TCA Toolstorage, TCA HD 41-inch Tool Storage Solution
1st Runner-Up: Z Wrench, Z WRENCH
2nd Runner-Up: Orange Electronic Co. Ltd., Orange Programmable Sensor System
TCA Tool Storage 

TCA New Products Award winnerJudges awarded TCA Toolstorage honors for Best New Tools & Equipment product. 


Best New Merchandising Display
Winner: MacNeil Automotive Products Ltd., WeatherTech Floor Mat Rolling Waterfall Rack with Add-On Display
1st Runner-Up: Dee Zee Inc., Dee Zee 3-Tier Poly Chest Display
2nd Runner-Up: Flaming River Industries, Countertop Billet Joint U-Joint Display

MacNeil Weather Tech 

MacNeil New Product Award winnerMacNeil's WeatherTech display won the award for Best New Merchandising Display.


Best New Mobile-Electronics Product
Winner: PLX Devices Inc., Kiwi Wi-Fi
1st Runner-Up: Palmer Performance Engineering Inc., DashCommand
2nd Runner-Up: GoPro, HD Motorsports HERO Best New Interior Accessory Product

PLX Kiwi Wi-Fi 

Kiwi Wi-Fi New Product Award winnerThe PLX Kiwi Wi-Fi received the award for Best New Mobile Electronics Product.

Best New Interior Accessory
Winner: Bully Dog Technologies, Watchdog
1st Runner-Up: Husky Liners, WeatherBeater Custom Molded Floor Liners
2nd Runner-Up: Ultimate Truck Gear Ltd., UTG - Billet Aluminum Instrument Pods
Bully Dog New Product Award 

Bully Dog New Product Award winnerThe award for Best New Interior Accessory went to Bully Dog for its Watchdog.


Best New Off-Road/4-Wheel Drive Product
Winner: Rescue 42, JackMate
1st Runner-Up: American Expedition Vehicles, ProCal Module
2nd Runner-Up: Bushwacker Inc., JK Flat Style Flare - Front and Rear Set

Rescue 42 

Rescue 42 The JackMate from Rescue 42 took Best New Off-Road/4-Wheel Drive honors.


Best New Packaging Display
Winner: AE Distributing, Countour HD 1080p
1st Runner-Up: Grant Products, Airbag Steering Wheel Package
2nd Runner-Up: Putco Inc., NOVA Bulb


Contour HD


AE Distributing New Product Award winnerAE Distributing won the Best New Packaging Display award for its Contour HD product. 


Best New Performance-Racing Product
Winner: Phenix Industries, Speedlox
1st Runner-Up: Zeitronix, Ethanol Content Analyzer Kit
2nd Runner-Up: Calculated Industries, Hot Rod Calc


Phenix Industries SpeedloxSpeedlox locking fittings took the Best New Performance-Racing Product award for Phenix Industries.


Best Engineered New Product
Winner: Cequent Performance Products, NV2 Bike Carrier
1st Runner-Up: RideTech (Air Ride Technologies Inc.), RideTech Select Series Shock Absorber Technology
2nd Runner-Up: Drake Automotive Group, 2008-Up Dodge Challenger Billet Strut Tower Brace


Cequent New Product Award WinnersCequent Performance Products won the Best New Engineered Product award for its NV2 bike carrier.

Best New Exterior Accessory Product
Winner: Bushwacker Inc., JK Trail Armor Rocker Panel and Sill Plate, Rear Corners, Hood Protector
1st Runner-Up: Curt Manufacturing, Euro Series Ball Mounts
2nd Runner-Up: Extend-A-Haul, Extend-A-Haul

Bushwacker New Product Award winnersBushwacker's JK Trail Armor accessories took top place in the Best New Exterior Accessory Products category.


Best New Powersports Product
Winner: Dakota Digital Inc., MCL-2000 Series Harley Davidson 4.5-inch Tank Mount Digital Instrument Systems
1st Runner-Up: Baja Designs/Soltek Light Systems, Strykr Adventure Light
2nd Runner-Up: SSV Works, WP-ORZ

Dakota Digital  

Dakota Digital New Product Award winnerDakota Digital won Best New Powersports Product for its Harley-Davidson Tank Mount Instrument systems.

Best New Van/Pickup/Sport-Utility Product
Winner: Pilot Automotive Inc., Tailgate Lock
1st Runner-Up: Extreme Max Products, ATV RampXtender
2nd Runner-Up: Dee Zee Inc., Dee Zee Small Poly Chest
Pilot Tailgate Lock 

Pilot Automotive New Product Award winnerThe Tailgate Lock from Pilot Automotive proved the best new product in the Van/Pickup/Sport-Utility category.