2010 SEMA Show organizers plan to move the Paint, Body & Equipment section to a larger, more prominent area.

As SEMA Show attendees increasingly express interest in the paint and body market, organizers are enhancing features at the 2010 SEMA Show targeted to this segment of the industry. The Paint, Body & Equipment (PBE) area of the upcoming event will be larger and in a more prominent location than it was in 2009, and educational sessions specific to the paint and body market will be offered during the 2010 SEMA Show, November 2–5, in Las Vegas.

"We're constantly adapting to changes in the industry," notes Chris Kersting, SEMA president and CEO. "We challenge ourselves to deliver high value to both exhibitors and attendees, all with the goal of providing them with a Show that is current and relevant."

While the PBE floor section was formally introduced in 2009, Show organizers had seen an increase in the product category for many years. More than 50 manufacturers responded by exhibiting in last year's section located in North Hall. Based on recent inquiries and requests, organizers are anticipating that the area will be larger in 2010 and are moving it to a more prominent area, still in North Hall.

Organizers are also working with the Society of Collision and Repair Specialists (SCRS) and Collision Industry Conference (CIC), both of whom are hosting meetings for their groups in Las Vegas during the week of the SEMA Show.

"Through ongoing discussions with our membership, it is obvious that there is a strong desire to participate, and have representation, in this event,” said SCRS Chairman Barry Dorn. “Partnering with SEMA to significantly enhance the offerings available to our industry makes a lot of sense, and we are ecstatic to build upon what is shaping out to be a very strong foundation between SCRS and the SEMA Show."

The SCRS is collaborating closely with SEMA to develop targeted educational seminars at the SEMA Show.

"We're looking forward to working with the SCRS in developing a valuable and relevant educational program," said SEMA Vice President of Marketing and Member Services Tom Myroniak. Typically featuring 50–60 sessions throughout the week, the educational program is one of the cornerstones of the annual trade-only event.

"As more and more attendees at the SEMA Show become interested in the paint and body market, it is becoming increasingly more important to incorporate seminars targeted specifically to this audience," said Myroniak. "Working with the SCRS will be instrumental in helping us deliver value to this growing group."

Manufacturers interested in exhibiting at the SEMA Show will be able to access space rental agreements in mid-March. Attendee registration for the event opens in May. Updated information is available at www.SEMAShow.com.

	2010 SEMA Show organizers plan to move the Paint, Body & Equipment section to a larger, more prominent area.

As SEMA Show attendees increasingly express interest in the paint and body market, organizers are enhancing features at the 2010 SEMA Show targeted to this segment of the industry. The Paint, Body & Equipment (PBE) area of the upcoming event will be larger and in a more prominent location than it was in 2009, and educational sessions specific to the paint and body market will be offered during the 2010 SEMA Show, November 2–5, in Las Vegas.

"We're constantly adapting to changes in the industry," notes Chris Kersting, SEMA president and CEO. "We challenge ourselves to deliver high value to both exhibitors and attendees, all with the goal of providing them with a Show that is current and relevant."

While the PBE floor section was formally introduced in 2009, Show organizers had seen an increase in the product category for many years. More than 50 manufacturers responded by exhibiting in last year's section located in North Hall. Based on recent inquiries and requests, organizers are anticipating that the area will be larger in 2010 and are moving it to a more prominent area, still in North Hall.

Organizers are also working with the Society of Collision and Repair Specialists (SCRS) and Collision Industry Conference (CIC), both of whom are hosting meetings for their groups in Las Vegas during the week of the SEMA Show.

"Through ongoing discussions with our membership, it is obvious that there is a strong desire to participate, and have representation, in this event,” said SCRS Chairman Barry Dorn. “Partnering with SEMA to significantly enhance the offerings available to our industry makes a lot of sense, and we are ecstatic to build upon what is shaping out to be a very strong foundation between SCRS and the SEMA Show."

The SCRS is collaborating closely with SEMA to develop targeted educational seminars at the SEMA Show.

"We're looking forward to working with the SCRS in developing a valuable and relevant educational program," said SEMA Vice President of Marketing and Member Services Tom Myroniak. Typically featuring 50–60 sessions throughout the week, the educational program is one of the cornerstones of the annual trade-only event.

"As more and more attendees at the SEMA Show become interested in the paint and body market, it is becoming increasingly more important to incorporate seminars targeted specifically to this audience," said Myroniak. "Working with the SCRS will be instrumental in helping us deliver value to this growing group."

Manufacturers interested in exhibiting at the SEMA Show will be able to access space rental agreements in mid-March. Attendee registration for the event opens in May. Updated information is available at www.SEMAShow.com.

	2010 SEMA Show organizers plan to move the Paint, Body & Equipment section to a larger, more prominent area.

As SEMA Show attendees increasingly express interest in the paint and body market, organizers are enhancing features at the 2010 SEMA Show targeted to this segment of the industry. The Paint, Body & Equipment (PBE) area of the upcoming event will be larger and in a more prominent location than it was in 2009, and educational sessions specific to the paint and body market will be offered during the 2010 SEMA Show, November 2–5, in Las Vegas.

"We're constantly adapting to changes in the industry," notes Chris Kersting, SEMA president and CEO. "We challenge ourselves to deliver high value to both exhibitors and attendees, all with the goal of providing them with a Show that is current and relevant."

While the PBE floor section was formally introduced in 2009, Show organizers had seen an increase in the product category for many years. More than 50 manufacturers responded by exhibiting in last year's section located in North Hall. Based on recent inquiries and requests, organizers are anticipating that the area will be larger in 2010 and are moving it to a more prominent area, still in North Hall.

Organizers are also working with the Society of Collision and Repair Specialists (SCRS) and Collision Industry Conference (CIC), both of whom are hosting meetings for their groups in Las Vegas during the week of the SEMA Show.

"Through ongoing discussions with our membership, it is obvious that there is a strong desire to participate, and have representation, in this event,” said SCRS Chairman Barry Dorn. “Partnering with SEMA to significantly enhance the offerings available to our industry makes a lot of sense, and we are ecstatic to build upon what is shaping out to be a very strong foundation between SCRS and the SEMA Show."

The SCRS is collaborating closely with SEMA to develop targeted educational seminars at the SEMA Show.

"We're looking forward to working with the SCRS in developing a valuable and relevant educational program," said SEMA Vice President of Marketing and Member Services Tom Myroniak. Typically featuring 50–60 sessions throughout the week, the educational program is one of the cornerstones of the annual trade-only event.

"As more and more attendees at the SEMA Show become interested in the paint and body market, it is becoming increasingly more important to incorporate seminars targeted specifically to this audience," said Myroniak. "Working with the SCRS will be instrumental in helping us deliver value to this growing group."

Manufacturers interested in exhibiting at the SEMA Show will be able to access space rental agreements in mid-March. Attendee registration for the event opens in May. Updated information is available at www.SEMAShow.com.

	2010 SEMA Show organizers plan to move the Paint, Body & Equipment section to a larger, more prominent area.

As SEMA Show attendees increasingly express interest in the paint and body market, organizers are enhancing features at the 2010 SEMA Show targeted to this segment of the industry. The Paint, Body & Equipment (PBE) area of the upcoming event will be larger and in a more prominent location than it was in 2009, and educational sessions specific to the paint and body market will be offered during the 2010 SEMA Show, November 2–5, in Las Vegas.

"We're constantly adapting to changes in the industry," notes Chris Kersting, SEMA president and CEO. "We challenge ourselves to deliver high value to both exhibitors and attendees, all with the goal of providing them with a Show that is current and relevant."

While the PBE floor section was formally introduced in 2009, Show organizers had seen an increase in the product category for many years. More than 50 manufacturers responded by exhibiting in last year's section located in North Hall. Based on recent inquiries and requests, organizers are anticipating that the area will be larger in 2010 and are moving it to a more prominent area, still in North Hall.

Organizers are also working with the Society of Collision and Repair Specialists (SCRS) and Collision Industry Conference (CIC), both of whom are hosting meetings for their groups in Las Vegas during the week of the SEMA Show.

"Through ongoing discussions with our membership, it is obvious that there is a strong desire to participate, and have representation, in this event,” said SCRS Chairman Barry Dorn. “Partnering with SEMA to significantly enhance the offerings available to our industry makes a lot of sense, and we are ecstatic to build upon what is shaping out to be a very strong foundation between SCRS and the SEMA Show."

The SCRS is collaborating closely with SEMA to develop targeted educational seminars at the SEMA Show.

"We're looking forward to working with the SCRS in developing a valuable and relevant educational program," said SEMA Vice President of Marketing and Member Services Tom Myroniak. Typically featuring 50–60 sessions throughout the week, the educational program is one of the cornerstones of the annual trade-only event.

"As more and more attendees at the SEMA Show become interested in the paint and body market, it is becoming increasingly more important to incorporate seminars targeted specifically to this audience," said Myroniak. "Working with the SCRS will be instrumental in helping us deliver value to this growing group."

Manufacturers interested in exhibiting at the SEMA Show will be able to access space rental agreements in mid-March. Attendee registration for the event opens in May. Updated information is available at www.SEMAShow.com.

	2010 SEMA Show organizers plan to move the Paint, Body & Equipment section to a larger, more prominent area.

As SEMA Show attendees increasingly express interest in the paint and body market, organizers are enhancing features at the 2010 SEMA Show targeted to this segment of the industry. The Paint, Body & Equipment (PBE) area of the upcoming event will be larger and in a more prominent location than it was in 2009, and educational sessions specific to the paint and body market will be offered during the 2010 SEMA Show, November 2–5, in Las Vegas.

"We're constantly adapting to changes in the industry," notes Chris Kersting, SEMA president and CEO. "We challenge ourselves to deliver high value to both exhibitors and attendees, all with the goal of providing them with a Show that is current and relevant."

While the PBE floor section was formally introduced in 2009, Show organizers had seen an increase in the product category for many years. More than 50 manufacturers responded by exhibiting in last year's section located in North Hall. Based on recent inquiries and requests, organizers are anticipating that the area will be larger in 2010 and are moving it to a more prominent area, still in North Hall.

Organizers are also working with the Society of Collision and Repair Specialists (SCRS) and Collision Industry Conference (CIC), both of whom are hosting meetings for their groups in Las Vegas during the week of the SEMA Show.

"Through ongoing discussions with our membership, it is obvious that there is a strong desire to participate, and have representation, in this event,” said SCRS Chairman Barry Dorn. “Partnering with SEMA to significantly enhance the offerings available to our industry makes a lot of sense, and we are ecstatic to build upon what is shaping out to be a very strong foundation between SCRS and the SEMA Show."

The SCRS is collaborating closely with SEMA to develop targeted educational seminars at the SEMA Show.

"We're looking forward to working with the SCRS in developing a valuable and relevant educational program," said SEMA Vice President of Marketing and Member Services Tom Myroniak. Typically featuring 50–60 sessions throughout the week, the educational program is one of the cornerstones of the annual trade-only event.

"As more and more attendees at the SEMA Show become interested in the paint and body market, it is becoming increasingly more important to incorporate seminars targeted specifically to this audience," said Myroniak. "Working with the SCRS will be instrumental in helping us deliver value to this growing group."

Manufacturers interested in exhibiting at the SEMA Show will be able to access space rental agreements in mid-March. Attendee registration for the event opens in May. Updated information is available at www.SEMAShow.com.

Eliminate the confusion of servicing tire-pressure monitoring systems through this exclusive SEMA webinar.

As increasing numbers of vehicles equipped with tire-pressure monitoring systems (TPMS) come on line, knowledge of proper servicing procedures for both direct and indirect systems is essential for tire installation, repair and maintenance professionals.

Understanding when a relearn procedure is necessary, such as after a change in air pressure, a tire rotation or a tire/sensor replacement, is only the first step. Technicians must also understand relearn procedures for both import and domestic vehicles.

On Thursday, March 4, at 10:00 a.m. (PST), SEMA will present an exclusive webinar entitled “Servicing the Next Generation of Tire-Pressure Monitoring Systems.” Kevin Rohlwing, senior vice president of training for the Tire Industry Association (TIA), will present a summary of TPMS technology currently used on foreign and domestic vehicles and the latest relearn principles.

Rohlwing will also discuss the difference between a low-tire indicator and a malfunction indicator light as well as the fundamentals of aluminum clamp-in sensor service and maintenance. A tire-industry veteran with more than 26 years of experience in the field, Rohlwing has trained more than 3,000 certified tire service professionals on the latest developments in the tire industry.

The TPMS webinar is free to SEMA members and is only $29 for non-members. It will be available both live and as a downloadable presentation that tire professionals may view at their convenience. Visit www.SEMA.org/events/webinars to register.

Eliminate the confusion of servicing tire-pressure monitoring systems through this exclusive SEMA webinar.

As increasing numbers of vehicles equipped with tire-pressure monitoring systems (TPMS) come on line, knowledge of proper servicing procedures for both direct and indirect systems is essential for tire installation, repair and maintenance professionals.

Understanding when a relearn procedure is necessary, such as after a change in air pressure, a tire rotation or a tire/sensor replacement, is only the first step. Technicians must also understand relearn procedures for both import and domestic vehicles.

On Thursday, March 4, at 10:00 a.m. (PST), SEMA will present an exclusive webinar entitled “Servicing the Next Generation of Tire-Pressure Monitoring Systems.” Kevin Rohlwing, senior vice president of training for the Tire Industry Association (TIA), will present a summary of TPMS technology currently used on foreign and domestic vehicles and the latest relearn principles.

Rohlwing will also discuss the difference between a low-tire indicator and a malfunction indicator light as well as the fundamentals of aluminum clamp-in sensor service and maintenance. A tire-industry veteran with more than 26 years of experience in the field, Rohlwing has trained more than 3,000 certified tire service professionals on the latest developments in the tire industry.

The TPMS webinar is free to SEMA members and is only $29 for non-members. It will be available both live and as a downloadable presentation that tire professionals may view at their convenience. Visit www.SEMA.org/events/webinars to register.

Eliminate the confusion of servicing tire-pressure monitoring systems through this exclusive SEMA webinar.

As increasing numbers of vehicles equipped with tire-pressure monitoring systems (TPMS) come on line, knowledge of proper servicing procedures for both direct and indirect systems is essential for tire installation, repair and maintenance professionals.

Understanding when a relearn procedure is necessary, such as after a change in air pressure, a tire rotation or a tire/sensor replacement, is only the first step. Technicians must also understand relearn procedures for both import and domestic vehicles.

On Thursday, March 4, at 10:00 a.m. (PST), SEMA will present an exclusive webinar entitled “Servicing the Next Generation of Tire-Pressure Monitoring Systems.” Kevin Rohlwing, senior vice president of training for the Tire Industry Association (TIA), will present a summary of TPMS technology currently used on foreign and domestic vehicles and the latest relearn principles.

Rohlwing will also discuss the difference between a low-tire indicator and a malfunction indicator light as well as the fundamentals of aluminum clamp-in sensor service and maintenance. A tire-industry veteran with more than 26 years of experience in the field, Rohlwing has trained more than 3,000 certified tire service professionals on the latest developments in the tire industry.

The TPMS webinar is free to SEMA members and is only $29 for non-members. It will be available both live and as a downloadable presentation that tire professionals may view at their convenience. Visit www.SEMA.org/events/webinars to register.

	Industry leaders, including (from left) MIA's Chris Aylett, SEMA's Chris Kersting, Braille Battery's Blake Fuller and TTXGP's Azhar Hussain discuss green racing technologies at the 2009 "The Race Goes Green" seminar.

The Motorsport Industry Association (MIA) has confirmed several motorsports icons for the MIA-SEMA The Race Has Gone Green Conference in Long Beach, California, on Friday, April 16, at the Long Beach Convention Center during the Toyota Grand Prix of Long Beach.

Scott Atherton (American Le Mans Series CEO), David Brabham (2009 ALMS series champion, winner of 2009 LeMans 24 Hours), Les MacTaggart (senior technical director, Indy Racing League), and Rt Hon. Lord Drayson (U.K. minister of state for science and innovation) are among the first speakers to confirm.

The Race Has Gone Green is a one-day conference featuring performance industry icons and professionals focused on developing green technologies that will lead to a booming future for green performance products.

Conference fees are $275 for SEMA or MIA members, $375 for non-members. Registration includes paddock passes for American Le Mans Series qualifying.

Click here to register now.

For more information, visit www.sema.org/RaceGoneGreen or e-mail Jeremy Burne, Tracy Dewhirst or John Waraniak.

Make it a weekend! Discounted tickets for the Long Beach Grand Prix are available for SEMA members. Download the discount flyer here.

	Industry leaders, including (from left) MIA's Chris Aylett, SEMA's Chris Kersting, Braille Battery's Blake Fuller and TTXGP's Azhar Hussain discuss green racing technologies at the 2009 "The Race Goes Green" seminar.

The Motorsport Industry Association (MIA) has confirmed several motorsports icons for the MIA-SEMA The Race Has Gone Green Conference in Long Beach, California, on Friday, April 16, at the Long Beach Convention Center during the Toyota Grand Prix of Long Beach.

Scott Atherton (American Le Mans Series CEO), David Brabham (2009 ALMS series champion, winner of 2009 LeMans 24 Hours), Les MacTaggart (senior technical director, Indy Racing League), and Rt Hon. Lord Drayson (U.K. minister of state for science and innovation) are among the first speakers to confirm.

The Race Has Gone Green is a one-day conference featuring performance industry icons and professionals focused on developing green technologies that will lead to a booming future for green performance products.

Conference fees are $275 for SEMA or MIA members, $375 for non-members. Registration includes paddock passes for American Le Mans Series qualifying.

Click here to register now.

For more information, visit www.sema.org/RaceGoneGreen or e-mail Jeremy Burne, Tracy Dewhirst or John Waraniak.

Make it a weekend! Discounted tickets for the Long Beach Grand Prix are available for SEMA members. Download the discount flyer here.