J.D. Powers' Mike Cooperman will examine why Gen Y is not as car crazy as previous generations during the 2010 Global Automotive Aftermarket Symposium in May.

Surrounded by a world of social media and mobile technology, members of Generation Y apparently don't have the same motivation toward all things automotive. That's according to new research from J.D. Power and Associates that will be presented by Mike Cooperman, senior director of marketing for the company's Web Intelligence division at the 2010 Global Automotive Aftermarket Symposium (GAAS). GAAS 2010 will be held at the Hyatt Regency O'Hare near Chicago, May 18–19.

Cooperman's presentation, "Gen Y Shifting Away From Cars," will look at whether Gen Y cares about their cars in the same way that Gen Xers and Boomers do. In addition, he will also look at how the evolution of "green" consumers will impact their opinions on automotive brands. Cooperman directs all aspects of the division’s marketing and promotion efforts from strategic development to tactical implementation. He recently guided the design and development of the J.D. Power Business Center, a centralized web portal for clients.

Nearly 30 speakers and panelists are set for GAAS 2010, and a brochure detailing each of their presentations is available for download at www.globalsymposium.org. Members of the associations that sponsor GAAS are eligible for discounted registration fees of $200 off regular rates when they register by April 1, 2010. GAAS 2010 room rates at the Hyatt Regency O'Hare are $168 (single or double) and are guaranteed at this rate through April 16. Reservations can be made by phone at 800/233-1234, or 847/696-1234. Be sure to mention GAAS 2010 to obtain the discounted group rate.

The annual two-day GAAS brings together industry leaders and experts to examine the issues and trends affecting the automotive aftermarket and influencing its future. For more information on GAAS 2010, visit www.globalsymposium.org or call 301/654-6664. You can connect with GAAS 2010 through Facebook, YouTube, LinkedIn and Twitter.

 

J.D. Powers' Mike Cooperman will examine why Gen Y is not as car crazy as previous generations during the 2010 Global Automotive Aftermarket Symposium in May.

Surrounded by a world of social media and mobile technology, members of Generation Y apparently don't have the same motivation toward all things automotive. That's according to new research from J.D. Power and Associates that will be presented by Mike Cooperman, senior director of marketing for the company's Web Intelligence division at the 2010 Global Automotive Aftermarket Symposium (GAAS). GAAS 2010 will be held at the Hyatt Regency O'Hare near Chicago, May 18–19.

Cooperman's presentation, "Gen Y Shifting Away From Cars," will look at whether Gen Y cares about their cars in the same way that Gen Xers and Boomers do. In addition, he will also look at how the evolution of "green" consumers will impact their opinions on automotive brands. Cooperman directs all aspects of the division’s marketing and promotion efforts from strategic development to tactical implementation. He recently guided the design and development of the J.D. Power Business Center, a centralized web portal for clients.

Nearly 30 speakers and panelists are set for GAAS 2010, and a brochure detailing each of their presentations is available for download at www.globalsymposium.org. Members of the associations that sponsor GAAS are eligible for discounted registration fees of $200 off regular rates when they register by April 1, 2010. GAAS 2010 room rates at the Hyatt Regency O'Hare are $168 (single or double) and are guaranteed at this rate through April 16. Reservations can be made by phone at 800/233-1234, or 847/696-1234. Be sure to mention GAAS 2010 to obtain the discounted group rate.

The annual two-day GAAS brings together industry leaders and experts to examine the issues and trends affecting the automotive aftermarket and influencing its future. For more information on GAAS 2010, visit www.globalsymposium.org or call 301/654-6664. You can connect with GAAS 2010 through Facebook, YouTube, LinkedIn and Twitter.

 

J.D. Powers' Mike Cooperman will examine why Gen Y is not as car crazy as previous generations during the 2010 Global Automotive Aftermarket Symposium in May.

Surrounded by a world of social media and mobile technology, members of Generation Y apparently don't have the same motivation toward all things automotive. That's according to new research from J.D. Power and Associates that will be presented by Mike Cooperman, senior director of marketing for the company's Web Intelligence division at the 2010 Global Automotive Aftermarket Symposium (GAAS). GAAS 2010 will be held at the Hyatt Regency O'Hare near Chicago, May 18–19.

Cooperman's presentation, "Gen Y Shifting Away From Cars," will look at whether Gen Y cares about their cars in the same way that Gen Xers and Boomers do. In addition, he will also look at how the evolution of "green" consumers will impact their opinions on automotive brands. Cooperman directs all aspects of the division’s marketing and promotion efforts from strategic development to tactical implementation. He recently guided the design and development of the J.D. Power Business Center, a centralized web portal for clients.

Nearly 30 speakers and panelists are set for GAAS 2010, and a brochure detailing each of their presentations is available for download at www.globalsymposium.org. Members of the associations that sponsor GAAS are eligible for discounted registration fees of $200 off regular rates when they register by April 1, 2010. GAAS 2010 room rates at the Hyatt Regency O'Hare are $168 (single or double) and are guaranteed at this rate through April 16. Reservations can be made by phone at 800/233-1234, or 847/696-1234. Be sure to mention GAAS 2010 to obtain the discounted group rate.

The annual two-day GAAS brings together industry leaders and experts to examine the issues and trends affecting the automotive aftermarket and influencing its future. For more information on GAAS 2010, visit www.globalsymposium.org or call 301/654-6664. You can connect with GAAS 2010 through Facebook, YouTube, LinkedIn and Twitter.

 

J.D. Powers' Mike Cooperman will examine why Gen Y is not as car crazy as previous generations during the 2010 Global Automotive Aftermarket Symposium in May.

Surrounded by a world of social media and mobile technology, members of Generation Y apparently don't have the same motivation toward all things automotive. That's according to new research from J.D. Power and Associates that will be presented by Mike Cooperman, senior director of marketing for the company's Web Intelligence division at the 2010 Global Automotive Aftermarket Symposium (GAAS). GAAS 2010 will be held at the Hyatt Regency O'Hare near Chicago, May 18–19.

Cooperman's presentation, "Gen Y Shifting Away From Cars," will look at whether Gen Y cares about their cars in the same way that Gen Xers and Boomers do. In addition, he will also look at how the evolution of "green" consumers will impact their opinions on automotive brands. Cooperman directs all aspects of the division’s marketing and promotion efforts from strategic development to tactical implementation. He recently guided the design and development of the J.D. Power Business Center, a centralized web portal for clients.

Nearly 30 speakers and panelists are set for GAAS 2010, and a brochure detailing each of their presentations is available for download at www.globalsymposium.org. Members of the associations that sponsor GAAS are eligible for discounted registration fees of $200 off regular rates when they register by April 1, 2010. GAAS 2010 room rates at the Hyatt Regency O'Hare are $168 (single or double) and are guaranteed at this rate through April 16. Reservations can be made by phone at 800/233-1234, or 847/696-1234. Be sure to mention GAAS 2010 to obtain the discounted group rate.

The annual two-day GAAS brings together industry leaders and experts to examine the issues and trends affecting the automotive aftermarket and influencing its future. For more information on GAAS 2010, visit www.globalsymposium.org or call 301/654-6664. You can connect with GAAS 2010 through Facebook, YouTube, LinkedIn and Twitter.

If gas prices hit $4 or above, nearly three-quarters of enthusiasts will cut spending on parts and consider switching to a more fuel-efficient car, according to SEMA research.

Four, it turns out, is the magic number.

That’s the amount, in dollars, that 72% of auto enthusiasts will have to start paying for a gallon of gas before seriously considering the purchase of an alternative-fuel vehicle.

Unfortunately for the industry, it’s also the price threshold where 35% said they would cut spending on specialty parts and equipment, according to findings from a SEMA report using data gathered at the 2009 SEMA Show. In an effort to better analyze the tastes and preferences of today's auto enthusiasts, SEMA, in coordination with Ford, launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show.

The program invited 527 enthusiasts, selected through a rigorous application process, to the second day of the Show and tasked them with using social media to broadcast their personal product and trend highlights of the Show. They also participated in SEMA's survey to better discern their buying habits.

Of those who said they would decrease spending on parts and accessories, the majority (15%) figured they would cut by 5% or less. Combined, however, 55% said they would cut by 15% or less. Racing enthusiasts were among the most immune to rising gas prices; 37% of them said they would only cut spending by 5% or less.

SUV/truck owners and off-roaders, on the other hand, said they’d feel higher gas the most. Half said they would reduce spending by 21% or more.

Still, there’s heartening news, as it seems what’s good for national fuel consumption is good for the specialty-equipment industry. An equal amount of enthusiasts (23%) who had already switched to, or added, a fuel-efficient vehicle to their personal fleet said the new addition either had no impact on their parts spending, or allowed them room to spend more.

Finally, bless 'em, the holdouts, those for whom price at the pump is of minor consequence: 15% said they would never own an alternative-fuel vehicle, while 23% never plan to buy even a fuel-efficient vehicle.

If gas prices hit $4 or above, nearly three-quarters of enthusiasts will cut spending on parts and consider switching to a more fuel-efficient car, according to SEMA research.

Four, it turns out, is the magic number.

That’s the amount, in dollars, that 72% of auto enthusiasts will have to start paying for a gallon of gas before seriously considering the purchase of an alternative-fuel vehicle.

Unfortunately for the industry, it’s also the price threshold where 35% said they would cut spending on specialty parts and equipment, according to findings from a SEMA report using data gathered at the 2009 SEMA Show. In an effort to better analyze the tastes and preferences of today's auto enthusiasts, SEMA, in coordination with Ford, launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show.

The program invited 527 enthusiasts, selected through a rigorous application process, to the second day of the Show and tasked them with using social media to broadcast their personal product and trend highlights of the Show. They also participated in SEMA's survey to better discern their buying habits.

Of those who said they would decrease spending on parts and accessories, the majority (15%) figured they would cut by 5% or less. Combined, however, 55% said they would cut by 15% or less. Racing enthusiasts were among the most immune to rising gas prices; 37% of them said they would only cut spending by 5% or less.

SUV/truck owners and off-roaders, on the other hand, said they’d feel higher gas the most. Half said they would reduce spending by 21% or more.

Still, there’s heartening news, as it seems what’s good for national fuel consumption is good for the specialty-equipment industry. An equal amount of enthusiasts (23%) who had already switched to, or added, a fuel-efficient vehicle to their personal fleet said the new addition either had no impact on their parts spending, or allowed them room to spend more.

Finally, bless 'em, the holdouts, those for whom price at the pump is of minor consequence: 15% said they would never own an alternative-fuel vehicle, while 23% never plan to buy even a fuel-efficient vehicle.

If gas prices hit $4 or above, nearly three-quarters of enthusiasts will cut spending on parts and consider switching to a more fuel-efficient car, according to SEMA research.

Four, it turns out, is the magic number.

That’s the amount, in dollars, that 72% of auto enthusiasts will have to start paying for a gallon of gas before seriously considering the purchase of an alternative-fuel vehicle.

Unfortunately for the industry, it’s also the price threshold where 35% said they would cut spending on specialty parts and equipment, according to findings from a SEMA report using data gathered at the 2009 SEMA Show. In an effort to better analyze the tastes and preferences of today's auto enthusiasts, SEMA, in coordination with Ford, launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show.

The program invited 527 enthusiasts, selected through a rigorous application process, to the second day of the Show and tasked them with using social media to broadcast their personal product and trend highlights of the Show. They also participated in SEMA's survey to better discern their buying habits.

Of those who said they would decrease spending on parts and accessories, the majority (15%) figured they would cut by 5% or less. Combined, however, 55% said they would cut by 15% or less. Racing enthusiasts were among the most immune to rising gas prices; 37% of them said they would only cut spending by 5% or less.

SUV/truck owners and off-roaders, on the other hand, said they’d feel higher gas the most. Half said they would reduce spending by 21% or more.

Still, there’s heartening news, as it seems what’s good for national fuel consumption is good for the specialty-equipment industry. An equal amount of enthusiasts (23%) who had already switched to, or added, a fuel-efficient vehicle to their personal fleet said the new addition either had no impact on their parts spending, or allowed them room to spend more.

Finally, bless 'em, the holdouts, those for whom price at the pump is of minor consequence: 15% said they would never own an alternative-fuel vehicle, while 23% never plan to buy even a fuel-efficient vehicle.

If gas prices hit $4 or above, nearly three-quarters of enthusiasts will cut spending on parts and consider switching to a more fuel-efficient car, according to SEMA research.

Four, it turns out, is the magic number.

That’s the amount, in dollars, that 72% of auto enthusiasts will have to start paying for a gallon of gas before seriously considering the purchase of an alternative-fuel vehicle.

Unfortunately for the industry, it’s also the price threshold where 35% said they would cut spending on specialty parts and equipment, according to findings from a SEMA report using data gathered at the 2009 SEMA Show. In an effort to better analyze the tastes and preferences of today's auto enthusiasts, SEMA, in coordination with Ford, launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show.

The program invited 527 enthusiasts, selected through a rigorous application process, to the second day of the Show and tasked them with using social media to broadcast their personal product and trend highlights of the Show. They also participated in SEMA's survey to better discern their buying habits.

Of those who said they would decrease spending on parts and accessories, the majority (15%) figured they would cut by 5% or less. Combined, however, 55% said they would cut by 15% or less. Racing enthusiasts were among the most immune to rising gas prices; 37% of them said they would only cut spending by 5% or less.

SUV/truck owners and off-roaders, on the other hand, said they’d feel higher gas the most. Half said they would reduce spending by 21% or more.

Still, there’s heartening news, as it seems what’s good for national fuel consumption is good for the specialty-equipment industry. An equal amount of enthusiasts (23%) who had already switched to, or added, a fuel-efficient vehicle to their personal fleet said the new addition either had no impact on their parts spending, or allowed them room to spend more.

Finally, bless 'em, the holdouts, those for whom price at the pump is of minor consequence: 15% said they would never own an alternative-fuel vehicle, while 23% never plan to buy even a fuel-efficient vehicle.

If gas prices hit $4 or above, nearly three-quarters of enthusiasts will cut spending on parts and consider switching to a more fuel-efficient car, according to SEMA research.

Four, it turns out, is the magic number.

That’s the amount, in dollars, that 72% of auto enthusiasts will have to start paying for a gallon of gas before seriously considering the purchase of an alternative-fuel vehicle.

Unfortunately for the industry, it’s also the price threshold where 35% said they would cut spending on specialty parts and equipment, according to findings from a SEMA report using data gathered at the 2009 SEMA Show. In an effort to better analyze the tastes and preferences of today's auto enthusiasts, SEMA, in coordination with Ford, launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show.

The program invited 527 enthusiasts, selected through a rigorous application process, to the second day of the Show and tasked them with using social media to broadcast their personal product and trend highlights of the Show. They also participated in SEMA's survey to better discern their buying habits.

Of those who said they would decrease spending on parts and accessories, the majority (15%) figured they would cut by 5% or less. Combined, however, 55% said they would cut by 15% or less. Racing enthusiasts were among the most immune to rising gas prices; 37% of them said they would only cut spending by 5% or less.

SUV/truck owners and off-roaders, on the other hand, said they’d feel higher gas the most. Half said they would reduce spending by 21% or more.

Still, there’s heartening news, as it seems what’s good for national fuel consumption is good for the specialty-equipment industry. An equal amount of enthusiasts (23%) who had already switched to, or added, a fuel-efficient vehicle to their personal fleet said the new addition either had no impact on their parts spending, or allowed them room to spend more.

Finally, bless 'em, the holdouts, those for whom price at the pump is of minor consequence: 15% said they would never own an alternative-fuel vehicle, while 23% never plan to buy even a fuel-efficient vehicle.

If gas prices hit $4 or above, nearly three-quarters of enthusiasts will cut spending on parts and consider switching to a more fuel-efficient car, according to SEMA research.

Four, it turns out, is the magic number.

That’s the amount, in dollars, that 72% of auto enthusiasts will have to start paying for a gallon of gas before seriously considering the purchase of an alternative-fuel vehicle.

Unfortunately for the industry, it’s also the price threshold where 35% said they would cut spending on specialty parts and equipment, according to findings from a SEMA report using data gathered at the 2009 SEMA Show. In an effort to better analyze the tastes and preferences of today's auto enthusiasts, SEMA, in coordination with Ford, launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show.

The program invited 527 enthusiasts, selected through a rigorous application process, to the second day of the Show and tasked them with using social media to broadcast their personal product and trend highlights of the Show. They also participated in SEMA's survey to better discern their buying habits.

Of those who said they would decrease spending on parts and accessories, the majority (15%) figured they would cut by 5% or less. Combined, however, 55% said they would cut by 15% or less. Racing enthusiasts were among the most immune to rising gas prices; 37% of them said they would only cut spending by 5% or less.

SUV/truck owners and off-roaders, on the other hand, said they’d feel higher gas the most. Half said they would reduce spending by 21% or more.

Still, there’s heartening news, as it seems what’s good for national fuel consumption is good for the specialty-equipment industry. An equal amount of enthusiasts (23%) who had already switched to, or added, a fuel-efficient vehicle to their personal fleet said the new addition either had no impact on their parts spending, or allowed them room to spend more.

Finally, bless 'em, the holdouts, those for whom price at the pump is of minor consequence: 15% said they would never own an alternative-fuel vehicle, while 23% never plan to buy even a fuel-efficient vehicle.