SEMA News - June 2010 

How Does Your Business Compare?

By Megan McKernan

	The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry.

The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses. 

The program provides business owners and managers information, such as: how their year-to-date sales compare with other specialty-equipment companies; how their shipping costs compare to those of other companies; and what other companies spend on advertising.

How the Process Works

Data is collected each month from three different market segments: manufacturers, distributors and retailers. This data is collected, anonymously, by Hedges & Company, through a SEMA Financial Benchmarking questionnaire that is e-mailed to participants. Those companies who participate receive a free copy of the SEMA Financial Benchmarking Report for their specific segment. The report includes sales tracking and sales forecast data as well as average gross margin, quick ratio, operational overhead, shipping costs, R&D, customer returns, advertising/marketing expense and inventory turns.

All information collected is kept confidential. The data is tabulated and tracked in aggregate. For those who might be familiar with the program, the questionnaire was recently redesigned to be faster and easier to complete by allowing participants to provide data based on ranges selected from a pull-down menu.

How It Benefits Companies That Participate

	Year-to-date sales comparison for manufacturers.

So, you might be asking yourself, how can this program benefit my company? For starters, the reports themselves are very beneficial, providing data that you can use to compare your business to others in the specialty-equipment market.

Companies that participate in the program are the first to receive the most recent financial information. They also receive the reports at no charge. The reports become available approximately one month after they have been released to Financial Benchmarking Program participants. SEMA members who do not participate in the program can download the reports for $50 each, while non-members can download the reports for $99.95 each.

To expand on the usefulness of the program, and subsequent reports, let’s take a look at some of the data contained in the reports. Again, there are three different reports, targeted at three different market segments.

	Year-to-date sales comparison for retailers.

In December 2009, 36.5% of participating manufacturers indicated that their sales were up compared to December of 2008. Conversely, 39.7% indicated sales were down. If you are a manufacturer, and you experienced a sales increase in December compared to the previous year, you did better than almost 40% of the manufacturers in the specialty-
equipment market.

Here is what regular participants in the program have said:

“Eastwood participates in SEMA Financial Benchmarking because it lets us see how the industry is doing at a glance instead of resorting to hearsay and rumor. This is a great service organized by SEMA to get real industry numbers published in a confidential manner. That’s what I look for a trade association to do for its members, help its membership—especially in these current economic conditions.
—Curt Strohacker,
Owner, Eastwood Company

	Year-to-date sales comparison for distributors. In December 2009, more distributors than manufacturers and retailers reported that sales were up compared to December of 2008. A decrease in sales compared to previous years was felt more by manufacturers than by either of the other two groups.

“We participate in SEMA Financial Benchmarking because it lets us confidentially compare how we’re doing vs. the rest of the industry. It doesn’t take much time to participate and it’s a great benefit offered by SEMA.”
—Sheryl Melendez,
California Car Cover Company

“We use it to get a true sense of where the industry’s heading. It’s a difficult industry to get a handle on since it’s so fragmented. I think it’s a great report.”
—Aron Beach,
Vice President of Finance,
Prestolite Performance 

The data presented here are just examples of what is contained in the reports each month. The more companies that participate in the program, by providing anonymous information, the better the data will be. If you are interested in participating in the program, please contact Julie Hedges at 234/380-1650 or Julie@HedgesCompany.com.  

SEMA News - June 2010 

Prescription for Trouble or What the Doctor Ordered?

By Dan Sadowski

On March 23, President Barack Obama signed the “Patient Protection and Affordable Care Act” into law, completing a year of contentious debate and creating the largest government mandate in recent history. Given the sweeping nature of the legislation, it will take some time for the ramifications of this historic action to be fully understood. However, some facts are immediately known.

The new health care law is designed to provide coverage to 32 million uninsured Americans and bring the total insured population to 95%. The law is complex and will eventually impact everyone—but not immediately. Many of the more significant changes will be phased in between 2014 and 2018. As will be described, there are some provisions that SEMA supports while others are inconsistent with the association’s stated positions.

The law includes a SEMA-endorsed measure to establish insurance “exchanges.” Under these exchanges, small businesses and individuals will be offered a selection of private health plans that have been established under common rules regarding the offering and pricing of insurance. Consumers will be provided with transparent information to help understand the options and differences between the plans (covered benefits, deductibles, premium costs, etc.). The exchange has the ability to pool a large number of potential consumers and thereby help organize a more competitive marketplace, especially if cost is a primary issue.

The exchanges will be called the Small Business Health Options Program (SHOP) for companies and the American Health Benefit Exchange for individuals. Each state will begin operating them in 2014, if not sooner. States may also form regional exchanges or allow more than one exchange to operate in a state as long as each exchange serves a distinct geographic area. The federal government will contract with private insurers to offer at least two national or multi-state plans in each exchange.

The SHOP exchange will be open to all companies with up to 100 employees. Beginning in 2017, states will have the option of allowing companies with more than 100 workers to participate as well. SEMA has been advocating for this model of health insurance coverage for many years and will work with other trade associations and government officials to make the program viable for its members.

The new law also provides an immediate tax credit to small employers that purchase insurance if they have no more than 25 employees and average annual wages of less than $50,000. The credit varies according to size, wages and the amount of employer contribution for the premium. Beginning in 2014, small businesses that purchase through the SHOP exchange will be eligible for a two-year tax credit, based on firm size and average annual wages. 

While these measures are steps in the right direction, the new law fails to address certain key points of importance to SEMA members. The bill does not address options to limit costs for both businesses and individuals, and it places an unfair financial burden on employers. Additionally, the legislation does not address meaningful tort reform, which may result in frivolous lawsuits and even higher costs for business owners.

			"SEMA remains committed to pursuing meaningful reforms to protect and advance the industry in a difficult economic and political environment. Overhauling the nation’s health care system did not end with the new law. The groundwork was laid for further improvements."

Of particular concern for SEMA members is the so-called “employer mandate,” which imposes significant requirements on midsize to large businesses but spares small businesses. Employers with 50 or fewer employees are not required to provide health insurance. While there is no direct mandate, however, businesses with 51 or more employees must offer qualified coverage by 2014, as they will be penalized as soon as any full-time employee receives a government subsidy as part of the individual mandate.

If the penalty is triggered, the government will impose a fee of $2,000 for each fulltime employee (30 hours or more a week), minus the first 30 employees. Therefore, a company with 51 employees would be assessed a fine of
$42,000 annually.

The law imposes a variety of restrictions on the insurance industry. It prohibits individual and group health plans from placing lifetime limits on the dollar value of coverage or annual limits on the dollar value of coverage. It provides dependent coverage for children up to age 26 for all individual and group policies and prohibits pre-existing condition exclusions for children. The law establishes a national high-risk pool to provide health coverage to other individuals with pre-existing conditions. It also provides grants for up to five years to small employers that establish wellness programs, and it allows companies to offer employee rewards to participate, such as premium discounts.

It is clear that the legislation signed into law does not provide sufficient reform. It also has the potential to impose new burdens on American employers. As described above, it will have both positive and negative impacts on SEMA members, and those distinctions may vary based on company size or other demographics.

SEMA remains committed to pursuing meaningful reforms to protect and advance the industry in a difficult economic and political environment. Overhauling the nation’s health care system did not end with the new law. The groundwork was laid for further improvements.

 

Patient Protection and Affordable Care Act Timeline for Major Provisions

2010

• Tax subsidies for very small businesses that provide coverage.
• Children permitted to stay on parents’ policies until their 26th birthday.
• Insurance companies barred from denying coverage to children with pre-existing illness   

2011

• Businesses must begin reporting the value of health care benefits on employees’ W-2 statements.

2012

• New information reporting is required for businesses making payments in excess of $600 over the course of a calendar year to corporations.

2013

• A new 0.9% surtax will be tacked onto the 1.45% Medicare payroll taxes paid by individuals earning more than $200,000 per year or joint filers earning more than $250,000 per year. A new 3.8% Medicare surtax will also be imposed on these same individuals/couples. It will be the lesser of: (1) net investment income; or (2) any modified adjusted gross income over the threshold amount.
• The threshold for claiming medical expense deductions rises from 7.5% of adjusted gross income to 10%. (The threshold will remain at 7.5% for individuals 65 or older until 2016).
• Contributions to health care flexible spending arrangement will be limited to $2,500. The cap will be indexed to inflation beginning in 2014.

2014

• SHOP exchanges for small businesses take effect (if not sooner). Subsidies will be available to participating small companies based on wages and number of employees.
• Large companies (more than 50 employees) must provide affordable coverage or risk a fine of $2,000 per employee, excluding the first 30 employees.
• All individuals must now have minimum insurance or pay a $95 penalty.

2015

• Penalty for individuals that don’t have minimum insurance rises to $325.

2016

• Penalty for individuals that don’t have minimum insurance rises to $695 and is thereafter tied to inflation.

2017

• Businesses with more than 100 workers may buy coverage through the SHOP exchange, if state permits.

2018

• A 40% excise tax on high-cost health insurance plans takes effect. Paid by insurers, the tax is on the amount in excess of $10,200 for individuals and $27,500 for families.  

 

 

SEMA News - June 2010 

Prescription for Trouble or What the Doctor Ordered?

By Dan Sadowski

On March 23, President Barack Obama signed the “Patient Protection and Affordable Care Act” into law, completing a year of contentious debate and creating the largest government mandate in recent history. Given the sweeping nature of the legislation, it will take some time for the ramifications of this historic action to be fully understood. However, some facts are immediately known.

The new health care law is designed to provide coverage to 32 million uninsured Americans and bring the total insured population to 95%. The law is complex and will eventually impact everyone—but not immediately. Many of the more significant changes will be phased in between 2014 and 2018. As will be described, there are some provisions that SEMA supports while others are inconsistent with the association’s stated positions.

The law includes a SEMA-endorsed measure to establish insurance “exchanges.” Under these exchanges, small businesses and individuals will be offered a selection of private health plans that have been established under common rules regarding the offering and pricing of insurance. Consumers will be provided with transparent information to help understand the options and differences between the plans (covered benefits, deductibles, premium costs, etc.). The exchange has the ability to pool a large number of potential consumers and thereby help organize a more competitive marketplace, especially if cost is a primary issue.

The exchanges will be called the Small Business Health Options Program (SHOP) for companies and the American Health Benefit Exchange for individuals. Each state will begin operating them in 2014, if not sooner. States may also form regional exchanges or allow more than one exchange to operate in a state as long as each exchange serves a distinct geographic area. The federal government will contract with private insurers to offer at least two national or multi-state plans in each exchange.

The SHOP exchange will be open to all companies with up to 100 employees. Beginning in 2017, states will have the option of allowing companies with more than 100 workers to participate as well. SEMA has been advocating for this model of health insurance coverage for many years and will work with other trade associations and government officials to make the program viable for its members.

The new law also provides an immediate tax credit to small employers that purchase insurance if they have no more than 25 employees and average annual wages of less than $50,000. The credit varies according to size, wages and the amount of employer contribution for the premium. Beginning in 2014, small businesses that purchase through the SHOP exchange will be eligible for a two-year tax credit, based on firm size and average annual wages. 

While these measures are steps in the right direction, the new law fails to address certain key points of importance to SEMA members. The bill does not address options to limit costs for both businesses and individuals, and it places an unfair financial burden on employers. Additionally, the legislation does not address meaningful tort reform, which may result in frivolous lawsuits and even higher costs for business owners.

			"SEMA remains committed to pursuing meaningful reforms to protect and advance the industry in a difficult economic and political environment. Overhauling the nation’s health care system did not end with the new law. The groundwork was laid for further improvements."

Of particular concern for SEMA members is the so-called “employer mandate,” which imposes significant requirements on midsize to large businesses but spares small businesses. Employers with 50 or fewer employees are not required to provide health insurance. While there is no direct mandate, however, businesses with 51 or more employees must offer qualified coverage by 2014, as they will be penalized as soon as any full-time employee receives a government subsidy as part of the individual mandate.

If the penalty is triggered, the government will impose a fee of $2,000 for each fulltime employee (30 hours or more a week), minus the first 30 employees. Therefore, a company with 51 employees would be assessed a fine of
$42,000 annually.

The law imposes a variety of restrictions on the insurance industry. It prohibits individual and group health plans from placing lifetime limits on the dollar value of coverage or annual limits on the dollar value of coverage. It provides dependent coverage for children up to age 26 for all individual and group policies and prohibits pre-existing condition exclusions for children. The law establishes a national high-risk pool to provide health coverage to other individuals with pre-existing conditions. It also provides grants for up to five years to small employers that establish wellness programs, and it allows companies to offer employee rewards to participate, such as premium discounts.

It is clear that the legislation signed into law does not provide sufficient reform. It also has the potential to impose new burdens on American employers. As described above, it will have both positive and negative impacts on SEMA members, and those distinctions may vary based on company size or other demographics.

SEMA remains committed to pursuing meaningful reforms to protect and advance the industry in a difficult economic and political environment. Overhauling the nation’s health care system did not end with the new law. The groundwork was laid for further improvements.

 

Patient Protection and Affordable Care Act Timeline for Major Provisions

2010

• Tax subsidies for very small businesses that provide coverage.
• Children permitted to stay on parents’ policies until their 26th birthday.
• Insurance companies barred from denying coverage to children with pre-existing illness   

2011

• Businesses must begin reporting the value of health care benefits on employees’ W-2 statements.

2012

• New information reporting is required for businesses making payments in excess of $600 over the course of a calendar year to corporations.

2013

• A new 0.9% surtax will be tacked onto the 1.45% Medicare payroll taxes paid by individuals earning more than $200,000 per year or joint filers earning more than $250,000 per year. A new 3.8% Medicare surtax will also be imposed on these same individuals/couples. It will be the lesser of: (1) net investment income; or (2) any modified adjusted gross income over the threshold amount.
• The threshold for claiming medical expense deductions rises from 7.5% of adjusted gross income to 10%. (The threshold will remain at 7.5% for individuals 65 or older until 2016).
• Contributions to health care flexible spending arrangement will be limited to $2,500. The cap will be indexed to inflation beginning in 2014.

2014

• SHOP exchanges for small businesses take effect (if not sooner). Subsidies will be available to participating small companies based on wages and number of employees.
• Large companies (more than 50 employees) must provide affordable coverage or risk a fine of $2,000 per employee, excluding the first 30 employees.
• All individuals must now have minimum insurance or pay a $95 penalty.

2015

• Penalty for individuals that don’t have minimum insurance rises to $325.

2016

• Penalty for individuals that don’t have minimum insurance rises to $695 and is thereafter tied to inflation.

2017

• Businesses with more than 100 workers may buy coverage through the SHOP exchange, if state permits.

2018

• A 40% excise tax on high-cost health insurance plans takes effect. Paid by insurers, the tax is on the amount in excess of $10,200 for individuals and $27,500 for families.  

 

 

SEMA News - June 2010 

Prescription for Trouble or What the Doctor Ordered?

By Dan Sadowski

On March 23, President Barack Obama signed the “Patient Protection and Affordable Care Act” into law, completing a year of contentious debate and creating the largest government mandate in recent history. Given the sweeping nature of the legislation, it will take some time for the ramifications of this historic action to be fully understood. However, some facts are immediately known.

The new health care law is designed to provide coverage to 32 million uninsured Americans and bring the total insured population to 95%. The law is complex and will eventually impact everyone—but not immediately. Many of the more significant changes will be phased in between 2014 and 2018. As will be described, there are some provisions that SEMA supports while others are inconsistent with the association’s stated positions.

The law includes a SEMA-endorsed measure to establish insurance “exchanges.” Under these exchanges, small businesses and individuals will be offered a selection of private health plans that have been established under common rules regarding the offering and pricing of insurance. Consumers will be provided with transparent information to help understand the options and differences between the plans (covered benefits, deductibles, premium costs, etc.). The exchange has the ability to pool a large number of potential consumers and thereby help organize a more competitive marketplace, especially if cost is a primary issue.

The exchanges will be called the Small Business Health Options Program (SHOP) for companies and the American Health Benefit Exchange for individuals. Each state will begin operating them in 2014, if not sooner. States may also form regional exchanges or allow more than one exchange to operate in a state as long as each exchange serves a distinct geographic area. The federal government will contract with private insurers to offer at least two national or multi-state plans in each exchange.

The SHOP exchange will be open to all companies with up to 100 employees. Beginning in 2017, states will have the option of allowing companies with more than 100 workers to participate as well. SEMA has been advocating for this model of health insurance coverage for many years and will work with other trade associations and government officials to make the program viable for its members.

The new law also provides an immediate tax credit to small employers that purchase insurance if they have no more than 25 employees and average annual wages of less than $50,000. The credit varies according to size, wages and the amount of employer contribution for the premium. Beginning in 2014, small businesses that purchase through the SHOP exchange will be eligible for a two-year tax credit, based on firm size and average annual wages. 

While these measures are steps in the right direction, the new law fails to address certain key points of importance to SEMA members. The bill does not address options to limit costs for both businesses and individuals, and it places an unfair financial burden on employers. Additionally, the legislation does not address meaningful tort reform, which may result in frivolous lawsuits and even higher costs for business owners.

			"SEMA remains committed to pursuing meaningful reforms to protect and advance the industry in a difficult economic and political environment. Overhauling the nation’s health care system did not end with the new law. The groundwork was laid for further improvements."

Of particular concern for SEMA members is the so-called “employer mandate,” which imposes significant requirements on midsize to large businesses but spares small businesses. Employers with 50 or fewer employees are not required to provide health insurance. While there is no direct mandate, however, businesses with 51 or more employees must offer qualified coverage by 2014, as they will be penalized as soon as any full-time employee receives a government subsidy as part of the individual mandate.

If the penalty is triggered, the government will impose a fee of $2,000 for each fulltime employee (30 hours or more a week), minus the first 30 employees. Therefore, a company with 51 employees would be assessed a fine of
$42,000 annually.

The law imposes a variety of restrictions on the insurance industry. It prohibits individual and group health plans from placing lifetime limits on the dollar value of coverage or annual limits on the dollar value of coverage. It provides dependent coverage for children up to age 26 for all individual and group policies and prohibits pre-existing condition exclusions for children. The law establishes a national high-risk pool to provide health coverage to other individuals with pre-existing conditions. It also provides grants for up to five years to small employers that establish wellness programs, and it allows companies to offer employee rewards to participate, such as premium discounts.

It is clear that the legislation signed into law does not provide sufficient reform. It also has the potential to impose new burdens on American employers. As described above, it will have both positive and negative impacts on SEMA members, and those distinctions may vary based on company size or other demographics.

SEMA remains committed to pursuing meaningful reforms to protect and advance the industry in a difficult economic and political environment. Overhauling the nation’s health care system did not end with the new law. The groundwork was laid for further improvements.

 

Patient Protection and Affordable Care Act Timeline for Major Provisions

2010

• Tax subsidies for very small businesses that provide coverage.
• Children permitted to stay on parents’ policies until their 26th birthday.
• Insurance companies barred from denying coverage to children with pre-existing illness   

2011

• Businesses must begin reporting the value of health care benefits on employees’ W-2 statements.

2012

• New information reporting is required for businesses making payments in excess of $600 over the course of a calendar year to corporations.

2013

• A new 0.9% surtax will be tacked onto the 1.45% Medicare payroll taxes paid by individuals earning more than $200,000 per year or joint filers earning more than $250,000 per year. A new 3.8% Medicare surtax will also be imposed on these same individuals/couples. It will be the lesser of: (1) net investment income; or (2) any modified adjusted gross income over the threshold amount.
• The threshold for claiming medical expense deductions rises from 7.5% of adjusted gross income to 10%. (The threshold will remain at 7.5% for individuals 65 or older until 2016).
• Contributions to health care flexible spending arrangement will be limited to $2,500. The cap will be indexed to inflation beginning in 2014.

2014

• SHOP exchanges for small businesses take effect (if not sooner). Subsidies will be available to participating small companies based on wages and number of employees.
• Large companies (more than 50 employees) must provide affordable coverage or risk a fine of $2,000 per employee, excluding the first 30 employees.
• All individuals must now have minimum insurance or pay a $95 penalty.

2015

• Penalty for individuals that don’t have minimum insurance rises to $325.

2016

• Penalty for individuals that don’t have minimum insurance rises to $695 and is thereafter tied to inflation.

2017

• Businesses with more than 100 workers may buy coverage through the SHOP exchange, if state permits.

2018

• A 40% excise tax on high-cost health insurance plans takes effect. Paid by insurers, the tax is on the amount in excess of $10,200 for individuals and $27,500 for families.  

 

 

SEMA News - June 2010 

By Drew Hardin

Photo Courtesy Source Interlink Media Archives

 

	In this photo, at the dawn of the ’60s, Brock had a lot to look forward to. No wonder he was a happy guy.

Why is Ray Brock smiling? It could be because he’s just stepped out of a 300F, the wide, low-slung, 375hp flagship of Chrysler’s ’60 lineup. In his review for the April ’60 issue of Hot Rod magazine, Brock called the limited-edition letter car “an extra-special hot sedan for the man who wants style, luxury and performance in one package.”

It could also be because Brock just plain loved his job. He joined Hot Rod in 1953 as an associate editor and soon grew to wear many hats—research editor, technical editor and, eventually, publisher, a position he held for many years. When the magazine saw performance potential in the cars coming from Detroit in the mid ’50s, Brock became its emissary to Motown, where he used his charisma and thorough technological insight to forge relationships with key players among the Big Three. The results were several-fold: a slew of memorable road tests, project vehicles and cover subjects, plus advertising contracts to support the growing magazine. SEMA recognized Brock’s pioneering work with technical articles and new-car road tests by inducting him into the association’s Hall of Fame in 1994.

Brock was Hot Rod’s man in Detroit, but he was far more. He was with Wally Parks on Daytona Beach in 1957 when Parks drove the “Suddenly” Plymouth project car into the record books. He took hot laps around the Indianapolis Motor Speedway in the ’67 Camaro that paced the Indy 500. He helped Mickey Thompson set speed records at Bonneville in a modified ’69 Mustang Mach 1. He covered the Pikes Peak hill climb more times than we can count. 

 

SEMA News - June 2010 

Find the Must-Have Gear for 2010

Helping customers with a passion for all things hot rod, created the specialty-equipment industry. The creativity, obsession and power that enthusiasts pour into every project requires continual investment in the newest technology and build techniques. For an annual tune up on both, retailers attend the annual SEMA Show, and last November was no exception. The Central Hall of the Las Vegas Convention Center housed more than 70 exhibitors in the Hot Rod Alley section, registering 90 products in the New Products Showcase. For four days, exhibitors met with representatives from the top retail shops. The following 100 retailers sent employees to Vegas who scanned more products in the showcase, visited with more exhibitors and attended more seminars in one week than their competition will in a year. 

 

Willett Inc. 13415 S.W. Hwy. Orland Park, IL 60462 708/361-4592 www.willettspecials.com Grants Auto Trim Inc. 1600 Broad St. Chattanooga, TN 37408-1199 423/266-3772 www.grantsautotrim.com Heinzman Street Rods 1305 N. C Rd. Phillips, NE 68865-2523 402/886-2275 www.heinzmanstreetrods.com Unkl Al’s Custom Emporium P.O. Box 21595 Bullhead City, AZ 86439 928/704-8655 www.unklals.com Shiftworks Inc. 320 N. Washington St. Rochester, NY 14625 585/383-0574 www.shiftworks.com American Pastimes 7637 Fair Oaks Blvd. Carmichael, CA 95608 916/944-6600 www.americanpastimes.com Merrick Motor Co. 18845 Van Buren Blvd., #10-A Riverside, CA 92508 909/789-9750 Contemporary Classics 18 Watergate Ct. Silver Spring, MD 20905-5767 301/384-4223 TruckWorks & More 2230 Broadway Bangor, ME 04401 207/942-5081 www.truckworksandmore.com Trick Trucks & Cars Inc. 10431 Metropolitan Ave. Kensington, MD 20895 866/60-TRICK www.tricktrucks.com Ron Mangus Hot Rod Interiors 247 S. Olive Ave. Rialto, CA 92376 909/877-9342 www.ronmangus.com American Speed Center 2334 E. Boulder St. Colorado Springs, CO 80909 719/444-0525 Weimann’s Interiors LLC 2515 Route 66 Delmont, PA 15626 724/468-5887 www.weimanns.com No Joke Upholstery 106 W. Madison St. New Carlisle, OH 45344 937/845-3177 www.nojokeupholstery.com Texas Venom LLC 3102 Wild Turkey Ln. Pearland, TX 77581 713/392-6656 www.texasvenom.com ScottRods LLC 4639 E. Pinto Ln. Tucson, AZ 85739 520/241-2369 Elite Customs & Collision 1575 Cornerstone Rd. St. Charles, MO 63304 636/922-4567 www.myspace.com/elitecustomsSTL The Street Rod Store LLC 154 Cooper Rd., Ste. 1602 West Berlin, NJ 08091 856/719-8030 www.thestreetrodstore.com Woody’s Hot Rodz LLC 23950 Salt Fork Rd. Bright, IN 47025 812/637-1933 www.woodyshotrodz.com First Class Restyling 808 Cheney Dr. Twin Falls, ID 83301-3483 208/734-1111 York Motors, Inc.  1212 Route 23 N Butler, NJ 07405-2021 973/492-0110 www.yorktrailer.com Restoration Performance Center 16240 E. Balsam Dr. Fountain Hills, AZ 85266 480/390-3382 www.restorationperformance.com OTRATTW 22392 Salem Ave. #2 Cupertino, CA 95015 408/253-6956 www.otrattw.com Hot Five Automotive Specialties 1033 Monterra Ln. Redding, CA 96002 530/223-0200 www.hotfiveauto.com The Kustom Edge 12430 Galveston Rd. #E2 Webster, TX 77598 832/465-5630 www.thekustomedge.com Custom Concepts of Reno Inc. 100 Centry Way, #A-1 Reno, NV 89502 775/828-2444 www.CustomConceptsOfReno.com Auto Image 922 Wakefield St. Plainwell, MI 49080 269/685-5841 Cruiser MotorSports 7207 Old 215 Frontage Rd. Moreno Valley, CA 92553-3027 951/697-8240 www.cruisermotorsports.com Corvettes of Dallas 1810 N. Interstate 35 Carrollton, TX 75006 972/242-7665 www.corvettesofdallas.com Autoworld America Inc P.O. Box 934 Laurel, DE 19956-0934 410/912-3500 www.autoworldamerica.com Custom Road 9424 Jamacha Blvd. Spring Valley, CA 91977-5045 619/697-3441 www.cr247.com Wheel Enhancement 5901 Blackwelder St. Culver City, CA 90232 310/836-8908 www.wheelenhancement.com 503 Motoring 5703 S.W. Arctic Dr. Beaverton, OR 97005-9418 503/469-9821 www.503motoring.com Spirit Products 448 S. Pershing Ave. San Bernardino, CA 92408-1346 951/505-1298 Blue Moon Motorsports LLC 240 Old Sanford Oviedo Rd. Winter Springs, FL 32708 407/327-6462 www.bluemooncars.com Car Boutique 1228 N. Roselle Rd. Schaumburg, IL 60195-5166 773/587-0925 www.ecarboutique.com Posies Inc. 219 N. Duke St. Hummelstown, PA 17036-1020 717/566-3340 www.posiesrodsandcustoms.com Advanced Restorations 3210 51st Ave. Sacramento, CA 95823-1012 916/381-1956 www.advancedrestorations.com Marks Custom Auto Interiors 14409 Edison Dr. New Lenox, IL 60451-3670 815/485-2277 www.markscustomautointeriors.com Kenny’s Rod Shop-Parts 11880 President Dr., Ste. F Boise, ID 83713 208/887-4776 www.kennysrodshop.com Kustom Van and 4x4/Auto X’xtras 15847 Redland Rd. Derwood, MD 20855-2206 301/869-1900 Parker Hannifin Corp. P.O. Box 1901 Rockwall, TX 75087 330/807-2935 www.parker.com FST Corp. 1059 S. Country Club Dr. Phoenix, AZ 85007 602/258-6901 www.fstmotorsports.com Bobby’s Upholstery 1467 N. 3700 W Cedar City, UT 84720-8367 435/586-3251 Sittin Sic Performance LLC 2544 Bay Shore Dr. Sister Bay, WI 54234 262/227-5678 www.sittinsic.com Hot Rod Heaven Inc. 22542 Bear Creek Dr. S Murrieta, CA 92562-3013 951/677-8339 HUTCHBSR 4030 Concord Parkway S. Concord, NC 28027 704/788-7004 www.hutchbsr.com Grunion Fabrication 13011 N. Cave Creek Rd. Phoenix, AZ 85022 602/258-0088 www.grunionfabrication.com Warren Motorsports Inc. 9679 King Graves Rd. NE Warren, OH 44484-4130 330/550-7167 Automotive Concepts 2731 Nevada Ave. N New Hope, MN 55427 763/535-2181 www.ac-mn.com Hardware Sales 2034 James St. Bellingham, WA 98225 360/734-6140 www.hardwaresales.net Miami Chassis 3042 NW 24th St Miami, FL 33142 305/634-6566 www.mc-acustoms.com

Classic Parts of America 1 Chevy Duty Dr. Riverside, MO 64150-9643 816.741-8029 www.classicparts.com Oldworld Ironworks LLC 730 Susanna Way Henderson, NV 89011-2617 702/568-1900 Bingham Toyota 895 Shaw Ave. Clovis, CA 93612-3911 559/291-5544 www.binghamtoyota.com Tec Color Craft 1860 Wright St. La Verne, CA 91750-5824 909/392-9000 www.teccolorcraft.com Asplund Performance 917 Nevada Hwy. Boulder City, NV 89005-2337 702/293-4978 Rayes Trim & Audio 6235 Linwood Ave. Shreveport, LA 71106-2613 318/865-2231 Sacramento Vintage Ford 2484 Mercantile Dr. Rancho Cordova, CA 95742 916/853-2244 www.vintageford.com S&M Truck World Inc. 2870 Gulf to Bay Blvd. Clearwater, FL 33759-4095 727/724-3437 www.smtruckworld.com Audio Plus LLC 1309 N. 30th St. Renton, WA 98056 425/277-6136 KONGS Kustom Pinstriping 2268 Rolling Ridge Rd. Chula Vista, CA 91914-2004 619/995-6923 USA Hot Rods 5608 S. 14th St. Fort Smith, AR 72901-6357 479/785-2231 Truck Specialty & Detail 103 Industrial Cir. Stoughton, WI 53589 608/205-9353 Hendo’s Accessories 503 S. 3rd Ave. Yakima, WA 98902-3423 509/949-5032 Suiter’s Automotive 11049 N. 23rd Ave. Phoenix, AZ 85029-4828 602/870-1388 www.suiterautomotive.com Performance Sales 1733 Marden Rd. Sumter, SC 29154 803/600-2149 www.maxx-lift.com DiMora Motorcar 1775 E. Palm Canyon Dr. #H121 Palm Springs, CA 92264-1613 760/534-2317 www.dimoramotorcar.com ArmorThane Bedliners PLUS 14155 Unity St. NW Ramsey, MN 55303-4789 763/421-6555 www.atbedlinersplus.com Auto Tek Customs 6041 N. Henry Blvd. Stockbridge, GA 30281 770/474-4636 www.autotekcustoms.com Titan Auto Group 9457 Rush St. South El Monte, CA 91733-1534 626/443-4456 www.maxland.com Precision Auto Upholstery 150 W. 60th St. Minneapolis, MN 55419-2316 612/861-4637 www.precisionautoupholstery.com Lynns Audio Video 1655 N. Main St. Logan, UT 84341-1919 435/752-6564 lynnsaudiovideo.brandsource.com Mark II Enterprises 13533 Hitt Rd. Apple Valley, CA 92308 951/686-2752 www.markii.com Muscle Road Inc. P.O. Box 1013 Madera, CA 93639-1013 559/661-1661 www.muscleroad.com  Obsession Motorsports Inc. 16069 Frederick Rd. Derwood, MD 20855 301/354-0253 www.obsessionmotorsports.com Dettanator Performance 8403 Maple Pl. Rancho Cucamonga, CA 91730 909/899-4345 http://dettanator.com Pet’s Muscle Cars 663 Buckskin Rd. Dayton, NV 89403 503/903-0696 Classic Motorcar Investments 10049 Danny St. Mohave Valley, AZ 86440 928/768-5188 Autosport Plus LLC 2136 Columbus Rd. NE Canton, OH 44705 330/454-5705 www.autosportplus.com Sudden Impact Hot Rods and Customs 106 W. Gray St. Houston, TX 77019 713/520-9696 RCR Inc. P.O. Box 429 Barboursville, WV 25504 304/733-2266 Mobile Innovations 5900 France Ave. S. Minneapolis, MN 55424 612/876-0444 http://mi-mn.com Halleens Truck Accessory 3201 Military Rd Niagara Falls, NY 14304 716/297-5101 http://halleens.com Crusin Specialties P.O. Box 383223 Germantown, TN 38183 505/463-0886 Autotrixx 7517 Topanga Canyon Blvd. Canoga Park, CA 91303 818/687-0645 http://autotrixx.com Gibbs Auto Interiors & Accessories 8230 Tara Blvd. Jonesboro, GA 30236 770/472-0224 http://gibbsautointeriors.com Mustang Country International Ltd 14833 Lakewood Blvd. Paramount, CA 90723 562/633-2393 www.mustangcountryintl.com Pinkees Rod Shop 4395 Highland Meadows Pkwy. Windsor, CO 80550 970/203-1932 www.pinkeesrodshop.com Digital Suspension 911 Jefferson St. Portage, WI 53901 608/742-1000 www.digitalsuspension.com Farha Enterprises P.O. Box 788 Goddard, KS 67052 316/209-6675 Maple Motors Inc. 829 West Main St. Hendersonville, TN 37075 615/822-4444 http://maplemotors.com Sinbad Sports 7555 West 2nd Ct. Hialeah, FL 33014 305/556-6000 Car Repertoire Inc. 40 Sonoma Ct. Providence, RI 02909 617/694-0881 www.lavishhabits.com Got-Tags 1515 Meridian Ave., Ste. 211 San Jose, CA 95125 408/569-1001 Leather Pro’s Inc. 630 N. 3050 E., Ste. C4 Saint George, UT 84790 435/674-7719 http://leatherprosonline.com Rick’s Rod Shop Inc. 709 E. C St. Casper, WY 82601 307/237-7668 www.ricksrodshopinc.com Zaino P.O. Box 605 Owasso, OK 74055 918/810-1968 Lions Automotive 8606 G St. Omaha, NE 68127 402/331-5466 www.lionsauto.com Redline Motorsports Inc. 9 Westport Ct. Bloomington, IL 61799 309/662-7878 www.ziebartsuperstore.com Unique Auto Boutique 267 Tj Dr Sandy, UT 84070 801/966-4626  D&M Restoration Parts 870 S Coleman St Tooele, UT 84074 435/578-1274 http://dnmrestoration.net JC Motorsports 831 W. White Horse Pike Egg Harbor City, NJ 08215 609/804-9200 http://jcmotorsportsnj.com Thunder Mountain Truck Outfitters 255 N 950 W Ste. 10A Logan, UT 84341 435/752-0548 http://thundermountaintruck.com Auto Options 106 W Main St Avon Park, FL 33825 863/453-2665 BS Trailer Sales, Inc. 1900 E. Wyatt Earp Blvd. Dodge City, KS 67801 620/225-4629 http://bstrailersales.com

 

 

 

SEMA News - June 2010

Exhibitors Showcase Passion With Innovative Products

During the last SEMA Show, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovations in the hot-rod market. More than 70 exhibitors set-up booths in the Hot Rod Alley section, registering 90 products in the New Products Showcase. Attendees scanned products from Hot Rod Alley exhibitors 2,955 times during the Show. And judges presented the elite New Products Showcase trophies to five exhibitors from Hot Rod Alley. Honors went to Flaming River Industries, MasterShift, RideTech, Coker Tire and Dakota Digital.

According to Tom Sweeten of Sterling Hot Rods in Sterling, Virginia, the Showcase places the spotlight on the ideal gear for his customers. “We’re not a big enough shop that we have a CNC machine and make all new stuff, but we’ve found a lot of things in the New Product Showcase that we can incorporate into the business,” said Sweeten. “…a paddle shifter, some stainless steel exhaust systems and a lot more. This area spotlights everything so that it’s a little easier to see a lot of stuff.”

View Hot Rod Alley products here (PDF).

 

SEMA News - June 2010

Exhibitors Showcase Passion With Innovative Products

During the last SEMA Show, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovations in the hot-rod market. More than 70 exhibitors set-up booths in the Hot Rod Alley section, registering 90 products in the New Products Showcase. Attendees scanned products from Hot Rod Alley exhibitors 2,955 times during the Show. And judges presented the elite New Products Showcase trophies to five exhibitors from Hot Rod Alley. Honors went to Flaming River Industries, MasterShift, RideTech, Coker Tire and Dakota Digital.

According to Tom Sweeten of Sterling Hot Rods in Sterling, Virginia, the Showcase places the spotlight on the ideal gear for his customers. “We’re not a big enough shop that we have a CNC machine and make all new stuff, but we’ve found a lot of things in the New Product Showcase that we can incorporate into the business,” said Sweeten. “…a paddle shifter, some stainless steel exhaust systems and a lot more. This area spotlights everything so that it’s a little easier to see a lot of stuff.”

View Hot Rod Alley products here (PDF).

 

SEMA News - June 2010

Exhibitors Showcase Passion With Innovative Products

During the last SEMA Show, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovations in the hot-rod market. More than 70 exhibitors set-up booths in the Hot Rod Alley section, registering 90 products in the New Products Showcase. Attendees scanned products from Hot Rod Alley exhibitors 2,955 times during the Show. And judges presented the elite New Products Showcase trophies to five exhibitors from Hot Rod Alley. Honors went to Flaming River Industries, MasterShift, RideTech, Coker Tire and Dakota Digital.

According to Tom Sweeten of Sterling Hot Rods in Sterling, Virginia, the Showcase places the spotlight on the ideal gear for his customers. “We’re not a big enough shop that we have a CNC machine and make all new stuff, but we’ve found a lot of things in the New Product Showcase that we can incorporate into the business,” said Sweeten. “…a paddle shifter, some stainless steel exhaust systems and a lot more. This area spotlights everything so that it’s a little easier to see a lot of stuff.”

View Hot Rod Alley products here (PDF).

 

SEMA News - June 2010

Exhibitors Showcase Passion With Innovative Products

During the last SEMA Show, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovations in the hot-rod market. More than 70 exhibitors set-up booths in the Hot Rod Alley section, registering 90 products in the New Products Showcase. Attendees scanned products from Hot Rod Alley exhibitors 2,955 times during the Show. And judges presented the elite New Products Showcase trophies to five exhibitors from Hot Rod Alley. Honors went to Flaming River Industries, MasterShift, RideTech, Coker Tire and Dakota Digital.

According to Tom Sweeten of Sterling Hot Rods in Sterling, Virginia, the Showcase places the spotlight on the ideal gear for his customers. “We’re not a big enough shop that we have a CNC machine and make all new stuff, but we’ve found a lot of things in the New Product Showcase that we can incorporate into the business,” said Sweeten. “…a paddle shifter, some stainless steel exhaust systems and a lot more. This area spotlights everything so that it’s a little easier to see a lot of stuff.”

View Hot Rod Alley products here (PDF).