Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness? Google Chief Economist Hal Varian estimates that the average AdWords advertisers see about $2 in revenue for every $1 they spend. If you have margins of less than 50% on your products, you are losing money. In essence, only about 2% of Google AdWords advertisers will get a return on investment that makes continuing worthwhile. Are you part of that elite group?

PPC management can be costly and overwhelming. Never did 95 characters seem so simple, but prove to be so challenging. In this intensive webinar session, "Increase your Pay-Per-Click ROI: Mastering the Conversion Trinity," scheduled Thursday, July 29, 10:00 a.m.(PST) and presented by New York Times bestselling author Bryan Eisenberg, you'll learn tips, tricks and processes to increase your ROI and make your PPC investments worth continuing. You'll learn how to triple your PPC advertising ROI while mastering:

• The 7 most common PPC mistakes to avoid
• 4 hot metrics you should be monitoring and including in your monthly reports
• A powerful 3-step process to increase Click-Through-Rates (CTR) and relevancy of your ads and landing pages
• The simple technique that will make you stand out from your competitors

For more about SEMA webinars, visit www.sema.org/webinars.

Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness? Google Chief Economist Hal Varian estimates that the average AdWords advertisers see about $2 in revenue for every $1 they spend. If you have margins of less than 50% on your products, you are losing money. In essence, only about 2% of Google AdWords advertisers will get a return on investment that makes continuing worthwhile. Are you part of that elite group?

PPC management can be costly and overwhelming. Never did 95 characters seem so simple, but prove to be so challenging. In this intensive webinar session, "Increase your Pay-Per-Click ROI: Mastering the Conversion Trinity," scheduled Thursday, July 29, 10:00 a.m.(PST) and presented by New York Times bestselling author Bryan Eisenberg, you'll learn tips, tricks and processes to increase your ROI and make your PPC investments worth continuing. You'll learn how to triple your PPC advertising ROI while mastering:

• The 7 most common PPC mistakes to avoid
• 4 hot metrics you should be monitoring and including in your monthly reports
• A powerful 3-step process to increase Click-Through-Rates (CTR) and relevancy of your ads and landing pages
• The simple technique that will make you stand out from your competitors

For more about SEMA webinars, visit www.sema.org/webinars.

Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness? Google Chief Economist Hal Varian estimates that the average AdWords advertisers see about $2 in revenue for every $1 they spend. If you have margins of less than 50% on your products, you are losing money. In essence, only about 2% of Google AdWords advertisers will get a return on investment that makes continuing worthwhile. Are you part of that elite group?

PPC management can be costly and overwhelming. Never did 95 characters seem so simple, but prove to be so challenging. In this intensive webinar session, "Increase your Pay-Per-Click ROI: Mastering the Conversion Trinity," scheduled Thursday, July 29, 10:00 a.m.(PST) and presented by New York Times bestselling author Bryan Eisenberg, you'll learn tips, tricks and processes to increase your ROI and make your PPC investments worth continuing. You'll learn how to triple your PPC advertising ROI while mastering:

• The 7 most common PPC mistakes to avoid
• 4 hot metrics you should be monitoring and including in your monthly reports
• A powerful 3-step process to increase Click-Through-Rates (CTR) and relevancy of your ads and landing pages
• The simple technique that will make you stand out from your competitors

For more about SEMA webinars, visit www.sema.org/webinars.

Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness? Google Chief Economist Hal Varian estimates that the average AdWords advertisers see about $2 in revenue for every $1 they spend. If you have margins of less than 50% on your products, you are losing money. In essence, only about 2% of Google AdWords advertisers will get a return on investment that makes continuing worthwhile. Are you part of that elite group?

PPC management can be costly and overwhelming. Never did 95 characters seem so simple, but prove to be so challenging. In this intensive webinar session, "Increase your Pay-Per-Click ROI: Mastering the Conversion Trinity," scheduled Thursday, July 29, 10:00 a.m.(PST) and presented by New York Times bestselling author Bryan Eisenberg, you'll learn tips, tricks and processes to increase your ROI and make your PPC investments worth continuing. You'll learn how to triple your PPC advertising ROI while mastering:

• The 7 most common PPC mistakes to avoid
• 4 hot metrics you should be monitoring and including in your monthly reports
• A powerful 3-step process to increase Click-Through-Rates (CTR) and relevancy of your ads and landing pages
• The simple technique that will make you stand out from your competitors

For more about SEMA webinars, visit www.sema.org/webinars.

Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness? Google Chief Economist Hal Varian estimates that the average AdWords advertisers see about $2 in revenue for every $1 they spend. If you have margins of less than 50% on your products, you are losing money. In essence, only about 2% of Google AdWords advertisers will get a return on investment that makes continuing worthwhile. Are you part of that elite group?

PPC management can be costly and overwhelming. Never did 95 characters seem so simple, but prove to be so challenging. In this intensive webinar session, "Increase your Pay-Per-Click ROI: Mastering the Conversion Trinity," scheduled Thursday, July 29, 10:00 a.m.(PST) and presented by New York Times bestselling author Bryan Eisenberg, you'll learn tips, tricks and processes to increase your ROI and make your PPC investments worth continuing. You'll learn how to triple your PPC advertising ROI while mastering:

• The 7 most common PPC mistakes to avoid
• 4 hot metrics you should be monitoring and including in your monthly reports
• A powerful 3-step process to increase Click-Through-Rates (CTR) and relevancy of your ads and landing pages
• The simple technique that will make you stand out from your competitors

For more about SEMA webinars, visit www.sema.org/webinars.

Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness? Google Chief Economist Hal Varian estimates that the average AdWords advertisers see about $2 in revenue for every $1 they spend. If you have margins of less than 50% on your products, you are losing money. In essence, only about 2% of Google AdWords advertisers will get a return on investment that makes continuing worthwhile. Are you part of that elite group?

PPC management can be costly and overwhelming. Never did 95 characters seem so simple, but prove to be so challenging. In this intensive webinar session, "Increase your Pay-Per-Click ROI: Mastering the Conversion Trinity," scheduled Thursday, July 29, 10:00 a.m.(PST) and presented by New York Times bestselling author Bryan Eisenberg, you'll learn tips, tricks and processes to increase your ROI and make your PPC investments worth continuing. You'll learn how to triple your PPC advertising ROI while mastering:

• The 7 most common PPC mistakes to avoid
• 4 hot metrics you should be monitoring and including in your monthly reports
• A powerful 3-step process to increase Click-Through-Rates (CTR) and relevancy of your ads and landing pages
• The simple technique that will make you stand out from your competitors

For more about SEMA webinars, visit www.sema.org/webinars.

Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness? Google Chief Economist Hal Varian estimates that the average AdWords advertisers see about $2 in revenue for every $1 they spend. If you have margins of less than 50% on your products, you are losing money. In essence, only about 2% of Google AdWords advertisers will get a return on investment that makes continuing worthwhile. Are you part of that elite group?

PPC management can be costly and overwhelming. Never did 95 characters seem so simple, but prove to be so challenging. In this intensive webinar session, "Increase your Pay-Per-Click ROI: Mastering the Conversion Trinity," scheduled Thursday, July 29, 10:00 a.m.(PST) and presented by New York Times bestselling author Bryan Eisenberg, you'll learn tips, tricks and processes to increase your ROI and make your PPC investments worth continuing. You'll learn how to triple your PPC advertising ROI while mastering:

• The 7 most common PPC mistakes to avoid
• 4 hot metrics you should be monitoring and including in your monthly reports
• A powerful 3-step process to increase Click-Through-Rates (CTR) and relevancy of your ads and landing pages
• The simple technique that will make you stand out from your competitors

For more about SEMA webinars, visit www.sema.org/webinars.

Rick Rollins, president of Rollins Performance Marketing LLC, began his term as chairman of the SEMA Board of Directors in July 2009. His career has included stints as a counterman, a buyer, a regional sales manager and a company owner, and he has also shown his competitive flair in open-wheel race cars.

He has been active in SEMA as well as the Performance Warehouse Association (PWA) throughout most of his professional life and was elected to the SEMA Hall of Fame in 2006. Rollins was twice named the PWA Person of the Year and has served a total of 16 years on the SEMA Board of Directors.

He recently took time to trade questions and answers with SEMA News, discussing his hopes and visions for the association.

	SEMA members have noticed a trend in late-model musclecars from the ’60s–’90s.

As the world’s premier automotive specialty-products trade show, the 2010 SEMA Show, held at the Las Vegas Convention Center from November 2–5, attracts more than 100,000 industry leaders from more than 100 countries and also provides a unique opportunity for buyers and exhibitors to connect.

The Show covers the entire realm of the specialty-equipment industry and is comprised of 12 categories: Global Tire Expo—Powered by TIA; Hot Rod Alley; Mobile Electronics & Technology; Paint, Body & Equipment; Powersports & Utility Vehicles; Racing & Performance; Restoration Marketplace; Restyling & Car Care Accessories; Tools & Equipment; Trucks, SUVs and Off-Road; Wheels & Accessories; and OEM.

Each will be highlighted separately every week in SEMA eNews. This week’s category is Hot Rod Alley. So far, 80 hot-rod companies—13 of which are first-timers—are exhibiting in 258 booths in the Central Hall.

In 1988, exhibitors gathered in what was referred to as "Street Rod Equipment," making this the oldest section of the SEMA Show and a clear sign of how integral the niche is to the industry. The hot-rod market is made up of restoration, street-performance and street-rod and custom niches, and each is segmented into three categories: accessories; performance; and wheels, tires and suspension. According to SEMA research, in 2009, 45% of buyers sold to street performance and 43% sold to restoration.

“Hot Rod Alley is among the few sections of the Show that has been with us from the start and it's the cornerstone of our industry,” said Peter MacGillivray, SEMA vice president of communications and events. “It's not the largest section in terms of numbers, but in value and importance, everything else was built around the hot-rod market. It's not a branch on a tree; it's one of the roots.”

Retail sales for the street-rod and custom niche experienced a 20% increase from 2004–2008, while restoration retail sales have increased 17% during that same period. The top three products purchased among hot-rod enthusiasts were carburetors (43%), intake manifolds (42%) and exhaust headers (42%), while 25% planned to purchase exhaust kits. Sixty-five percent spent more than $1,000 on accessories and performance parts in a 12-month period. And, despite the slumping economy, according to SEMA research, 65% of jobbers and retailers surveyed said business was either flat or up last year.

SEMA members also have noticed a trend in late-model musclecars from the ’60s–’90s. According to Experian, last year there were 802,578 Chrysler, Ford and General Motors vehicles, model years ’67–’72, registered in the United States. They were made up of ’68 and ’69 Camaros and ’67 Mustangs.

Hot rodding is a hobby centered around making drastic improvements to old cars in both aesthetics and performance. Hot rodders may delay their purchases of parts and/or vehicles, but once the economy rebounds, they should return.

Buyers: Click here to register for the 2010 SEMA Show.

Exhibitors: Click here to reserve your space for the 2010 SEMA Show.

Click here to view the online floor plan.

	SEMA members have noticed a trend in late-model musclecars from the ’60s–’90s.

As the world’s premier automotive specialty-products trade show, the 2010 SEMA Show, held at the Las Vegas Convention Center from November 2–5, attracts more than 100,000 industry leaders from more than 100 countries and also provides a unique opportunity for buyers and exhibitors to connect.

The Show covers the entire realm of the specialty-equipment industry and is comprised of 12 categories: Global Tire Expo—Powered by TIA; Hot Rod Alley; Mobile Electronics & Technology; Paint, Body & Equipment; Powersports & Utility Vehicles; Racing & Performance; Restoration Marketplace; Restyling & Car Care Accessories; Tools & Equipment; Trucks, SUVs and Off-Road; Wheels & Accessories; and OEM.

Each will be highlighted separately every week in SEMA eNews. This week’s category is Hot Rod Alley. So far, 80 hot-rod companies—13 of which are first-timers—are exhibiting in 258 booths in the Central Hall.

In 1988, exhibitors gathered in what was referred to as "Street Rod Equipment," making this the oldest section of the SEMA Show and a clear sign of how integral the niche is to the industry. The hot-rod market is made up of restoration, street-performance and street-rod and custom niches, and each is segmented into three categories: accessories; performance; and wheels, tires and suspension. According to SEMA research, in 2009, 45% of buyers sold to street performance and 43% sold to restoration.

“Hot Rod Alley is among the few sections of the Show that has been with us from the start and it's the cornerstone of our industry,” said Peter MacGillivray, SEMA vice president of communications and events. “It's not the largest section in terms of numbers, but in value and importance, everything else was built around the hot-rod market. It's not a branch on a tree; it's one of the roots.”

Retail sales for the street-rod and custom niche experienced a 20% increase from 2004–2008, while restoration retail sales have increased 17% during that same period. The top three products purchased among hot-rod enthusiasts were carburetors (43%), intake manifolds (42%) and exhaust headers (42%), while 25% planned to purchase exhaust kits. Sixty-five percent spent more than $1,000 on accessories and performance parts in a 12-month period. And, despite the slumping economy, according to SEMA research, 65% of jobbers and retailers surveyed said business was either flat or up last year.

SEMA members also have noticed a trend in late-model musclecars from the ’60s–’90s. According to Experian, last year there were 802,578 Chrysler, Ford and General Motors vehicles, model years ’67–’72, registered in the United States. They were made up of ’68 and ’69 Camaros and ’67 Mustangs.

Hot rodding is a hobby centered around making drastic improvements to old cars in both aesthetics and performance. Hot rodders may delay their purchases of parts and/or vehicles, but once the economy rebounds, they should return.

Buyers: Click here to register for the 2010 SEMA Show.

Exhibitors: Click here to reserve your space for the 2010 SEMA Show.

Click here to view the online floor plan.