SEMA's direct-mail campaign to eight specific buyer segments is only one component of a comprehensive print, online and telephone effort attracting buyers to the 2010 SEMA Show.

Hot off the presses and now in the hands of more than 110,000 qualified buyer prospects is the second in a series of three targeted direct mailers, this one with customized content designed for nine distinct buyer groups.

“We created nine versions of the four-panel direct-mail piece, each with unique product and vehicle photos, unique SEMA Show education and event call outs as well as unique copy that speaks to each of the different buyer segments,” said Dan Hobgood, SEMA senior marketing director.

Marketing targeted installers, retailers, jobbers and distributors of paint and body, mobile electronics, racing and performance, truck and off-road products and accessories and tire, wheel, powersports and utility vehicles, and car dealers.

A ninth "general" version of the mailer was also created for, and targeted to, buyers who sell or are interested in products and accessories from two or more of the segments.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign that includes print and online ads in 115 titles, a 15,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration was opened on April 5, SEMA News and eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, Twitter and LinkedIn.

For more information, visit www.SEMAShow.com.

SEMA's direct-mail campaign to eight specific buyer segments is only one component of a comprehensive print, online and telephone effort attracting buyers to the 2010 SEMA Show.

Hot off the presses and now in the hands of more than 110,000 qualified buyer prospects is the second in a series of three targeted direct mailers, this one with customized content designed for nine distinct buyer groups.

“We created nine versions of the four-panel direct-mail piece, each with unique product and vehicle photos, unique SEMA Show education and event call outs as well as unique copy that speaks to each of the different buyer segments,” said Dan Hobgood, SEMA senior marketing director.

Marketing targeted installers, retailers, jobbers and distributors of paint and body, mobile electronics, racing and performance, truck and off-road products and accessories and tire, wheel, powersports and utility vehicles, and car dealers.

A ninth "general" version of the mailer was also created for, and targeted to, buyers who sell or are interested in products and accessories from two or more of the segments.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign that includes print and online ads in 115 titles, a 15,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration was opened on April 5, SEMA News and eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, Twitter and LinkedIn.

For more information, visit www.SEMAShow.com.

SEMA's direct-mail campaign to eight specific buyer segments is only one component of a comprehensive print, online and telephone effort attracting buyers to the 2010 SEMA Show.

Hot off the presses and now in the hands of more than 110,000 qualified buyer prospects is the second in a series of three targeted direct mailers, this one with customized content designed for nine distinct buyer groups.

“We created nine versions of the four-panel direct-mail piece, each with unique product and vehicle photos, unique SEMA Show education and event call outs as well as unique copy that speaks to each of the different buyer segments,” said Dan Hobgood, SEMA senior marketing director.

Marketing targeted installers, retailers, jobbers and distributors of paint and body, mobile electronics, racing and performance, truck and off-road products and accessories and tire, wheel, powersports and utility vehicles, and car dealers.

A ninth "general" version of the mailer was also created for, and targeted to, buyers who sell or are interested in products and accessories from two or more of the segments.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign that includes print and online ads in 115 titles, a 15,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration was opened on April 5, SEMA News and eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, Twitter and LinkedIn.

For more information, visit www.SEMAShow.com.

	The Honda CR-Z, such as this one in a rendering of Wraptivo's 2010 SEMA Show feature vehicle, is one of the contenders for the inaugural SEMA Award.

SEMA Show exhibitors will choose three outstanding vehicles as the winners of an all-new award, simply called the SEMA Award. Presented in three categories—Hottest Car, Hottest Truck, and Hottest 4x4-SUV—the SEMA Award marks the first time ever that the “exhibitor’s choice” will be tallied, recognizing the year’s top trend-setting vehicles.

“The SEMA Award allows us to celebrate the outstanding vehicles and trends in the specialty-parts industry,” said Chris Kersting, SEMA president and CEO. “We will be able to tap into the exhibitors’ unique ability to identify what’s hot, just as the trends are gaining momentum.”

To determine the winners of the SEMA Award, Show organizers will survey every booth vehicle at the SEMA Show taking place Tuesday–Friday, November 2–5, 2010, in Las Vegas. The most prominent vehicles in three categories—car, truck and 4x4-SUV—will be named winners of the award.

“While the concept is new, it really is based on a phenomenon that we've experienced many times before,” said Kersting. “Each year there seemed to be a handful of vehicle models that set the tone for the Show—vehicles that are so popular it seems they are dominating at the event.”

With more than 1,500 exhibiting companies each year, the SEMA Show typically includes more than 700 qualified booth vehicles. Modifications range from products that improve performance, safety and convenience, to those that enhance appearance and comfort.

The vehicles that are most likely to be in the running to win the SEMA Award have been identified by a panel of industry experts. Several indicators were used to select the contenders, including pre-registrations of feature vehicles, involvement in one or more SEMA/OEM collaboration programs and coverage in enthusiast publications.

“The contenders have proven themselves to be significant in the industry,” said Kersting. “Each contender is noteworthy, whether it’s because of its sales record, previous interest from the industry or from exhibitors, existing accolades or simply the buzz that has surrounded the vehicle.”

The contenders for the first-ever 2010 SEMA Award are:

Hottest Car:
- Audi A4
- Chevrolet Camaro
- Dodge Challenger
- Ford Fiesta
- Ford Mustang
- Honda CR-Z
- Hyundai Sonata
- Kia Soul
- Lexus IS
- Mazda2
- Scion tC
- Subaru Impreza

Hottest Truck:
- Chevrolet Silverado
- Dodge Ram
- Ford F-Series
- Toyota Tundra

Hottest 4x4-SUV:
- Ford Explorer
- Jeep Grand Cherokee
- Jeep Wrangler
- Subaru Outback
- Toyota FJ Cruiser

While each contender comes with its own unique list of accolades, it will ultimately be the booth vehicle that is most prevalent at the 2010 SEMA Show that receives the inaugural SEMA Award. Winners will be announced during the 2010 SEMA Show in Las Vegas.

Additional details about the program and the SEMA Show are available at www.SEMAShow.com.

See all of the vehicles that were on display at the 2009 SEMA Show through the photo gallery at www.enjoythedrive.com. 

	The Honda CR-Z, such as this one in a rendering of Wraptivo's 2010 SEMA Show feature vehicle, is one of the contenders for the inaugural SEMA Award.

SEMA Show exhibitors will choose three outstanding vehicles as the winners of an all-new award, simply called the SEMA Award. Presented in three categories—Hottest Car, Hottest Truck, and Hottest 4x4-SUV—the SEMA Award marks the first time ever that the “exhibitor’s choice” will be tallied, recognizing the year’s top trend-setting vehicles.

“The SEMA Award allows us to celebrate the outstanding vehicles and trends in the specialty-parts industry,” said Chris Kersting, SEMA president and CEO. “We will be able to tap into the exhibitors’ unique ability to identify what’s hot, just as the trends are gaining momentum.”

To determine the winners of the SEMA Award, Show organizers will survey every booth vehicle at the SEMA Show taking place Tuesday–Friday, November 2–5, 2010, in Las Vegas. The most prominent vehicles in three categories—car, truck and 4x4-SUV—will be named winners of the award.

“While the concept is new, it really is based on a phenomenon that we've experienced many times before,” said Kersting. “Each year there seemed to be a handful of vehicle models that set the tone for the Show—vehicles that are so popular it seems they are dominating at the event.”

With more than 1,500 exhibiting companies each year, the SEMA Show typically includes more than 700 qualified booth vehicles. Modifications range from products that improve performance, safety and convenience, to those that enhance appearance and comfort.

The vehicles that are most likely to be in the running to win the SEMA Award have been identified by a panel of industry experts. Several indicators were used to select the contenders, including pre-registrations of feature vehicles, involvement in one or more SEMA/OEM collaboration programs and coverage in enthusiast publications.

“The contenders have proven themselves to be significant in the industry,” said Kersting. “Each contender is noteworthy, whether it’s because of its sales record, previous interest from the industry or from exhibitors, existing accolades or simply the buzz that has surrounded the vehicle.”

The contenders for the first-ever 2010 SEMA Award are:

Hottest Car:
- Audi A4
- Chevrolet Camaro
- Dodge Challenger
- Ford Fiesta
- Ford Mustang
- Honda CR-Z
- Hyundai Sonata
- Kia Soul
- Lexus IS
- Mazda2
- Scion tC
- Subaru Impreza

Hottest Truck:
- Chevrolet Silverado
- Dodge Ram
- Ford F-Series
- Toyota Tundra

Hottest 4x4-SUV:
- Ford Explorer
- Jeep Grand Cherokee
- Jeep Wrangler
- Subaru Outback
- Toyota FJ Cruiser

While each contender comes with its own unique list of accolades, it will ultimately be the booth vehicle that is most prevalent at the 2010 SEMA Show that receives the inaugural SEMA Award. Winners will be announced during the 2010 SEMA Show in Las Vegas.

Additional details about the program and the SEMA Show are available at www.SEMAShow.com.

See all of the vehicles that were on display at the 2009 SEMA Show through the photo gallery at www.enjoythedrive.com. 

	The Honda CR-Z, such as this one in a rendering of Wraptivo's 2010 SEMA Show feature vehicle, is one of the contenders for the inaugural SEMA Award.

SEMA Show exhibitors will choose three outstanding vehicles as the winners of an all-new award, simply called the SEMA Award. Presented in three categories—Hottest Car, Hottest Truck, and Hottest 4x4-SUV—the SEMA Award marks the first time ever that the “exhibitor’s choice” will be tallied, recognizing the year’s top trend-setting vehicles.

“The SEMA Award allows us to celebrate the outstanding vehicles and trends in the specialty-parts industry,” said Chris Kersting, SEMA president and CEO. “We will be able to tap into the exhibitors’ unique ability to identify what’s hot, just as the trends are gaining momentum.”

To determine the winners of the SEMA Award, Show organizers will survey every booth vehicle at the SEMA Show taking place Tuesday–Friday, November 2–5, 2010, in Las Vegas. The most prominent vehicles in three categories—car, truck and 4x4-SUV—will be named winners of the award.

“While the concept is new, it really is based on a phenomenon that we've experienced many times before,” said Kersting. “Each year there seemed to be a handful of vehicle models that set the tone for the Show—vehicles that are so popular it seems they are dominating at the event.”

With more than 1,500 exhibiting companies each year, the SEMA Show typically includes more than 700 qualified booth vehicles. Modifications range from products that improve performance, safety and convenience, to those that enhance appearance and comfort.

The vehicles that are most likely to be in the running to win the SEMA Award have been identified by a panel of industry experts. Several indicators were used to select the contenders, including pre-registrations of feature vehicles, involvement in one or more SEMA/OEM collaboration programs and coverage in enthusiast publications.

“The contenders have proven themselves to be significant in the industry,” said Kersting. “Each contender is noteworthy, whether it’s because of its sales record, previous interest from the industry or from exhibitors, existing accolades or simply the buzz that has surrounded the vehicle.”

The contenders for the first-ever 2010 SEMA Award are:

Hottest Car:
- Audi A4
- Chevrolet Camaro
- Dodge Challenger
- Ford Fiesta
- Ford Mustang
- Honda CR-Z
- Hyundai Sonata
- Kia Soul
- Lexus IS
- Mazda2
- Scion tC
- Subaru Impreza

Hottest Truck:
- Chevrolet Silverado
- Dodge Ram
- Ford F-Series
- Toyota Tundra

Hottest 4x4-SUV:
- Ford Explorer
- Jeep Grand Cherokee
- Jeep Wrangler
- Subaru Outback
- Toyota FJ Cruiser

While each contender comes with its own unique list of accolades, it will ultimately be the booth vehicle that is most prevalent at the 2010 SEMA Show that receives the inaugural SEMA Award. Winners will be announced during the 2010 SEMA Show in Las Vegas.

Additional details about the program and the SEMA Show are available at www.SEMAShow.com.

See all of the vehicles that were on display at the 2009 SEMA Show through the photo gallery at www.enjoythedrive.com. 

	The Honda CR-Z, such as this one in a rendering of Wraptivo's 2010 SEMA Show feature vehicle, is one of the contenders for the inaugural SEMA Award.

SEMA Show exhibitors will choose three outstanding vehicles as the winners of an all-new award, simply called the SEMA Award. Presented in three categories—Hottest Car, Hottest Truck, and Hottest 4x4-SUV—the SEMA Award marks the first time ever that the “exhibitor’s choice” will be tallied, recognizing the year’s top trend-setting vehicles.

“The SEMA Award allows us to celebrate the outstanding vehicles and trends in the specialty-parts industry,” said Chris Kersting, SEMA president and CEO. “We will be able to tap into the exhibitors’ unique ability to identify what’s hot, just as the trends are gaining momentum.”

To determine the winners of the SEMA Award, Show organizers will survey every booth vehicle at the SEMA Show taking place Tuesday–Friday, November 2–5, 2010, in Las Vegas. The most prominent vehicles in three categories—car, truck and 4x4-SUV—will be named winners of the award.

“While the concept is new, it really is based on a phenomenon that we've experienced many times before,” said Kersting. “Each year there seemed to be a handful of vehicle models that set the tone for the Show—vehicles that are so popular it seems they are dominating at the event.”

With more than 1,500 exhibiting companies each year, the SEMA Show typically includes more than 700 qualified booth vehicles. Modifications range from products that improve performance, safety and convenience, to those that enhance appearance and comfort.

The vehicles that are most likely to be in the running to win the SEMA Award have been identified by a panel of industry experts. Several indicators were used to select the contenders, including pre-registrations of feature vehicles, involvement in one or more SEMA/OEM collaboration programs and coverage in enthusiast publications.

“The contenders have proven themselves to be significant in the industry,” said Kersting. “Each contender is noteworthy, whether it’s because of its sales record, previous interest from the industry or from exhibitors, existing accolades or simply the buzz that has surrounded the vehicle.”

The contenders for the first-ever 2010 SEMA Award are:

Hottest Car:
- Audi A4
- Chevrolet Camaro
- Dodge Challenger
- Ford Fiesta
- Ford Mustang
- Honda CR-Z
- Hyundai Sonata
- Kia Soul
- Lexus IS
- Mazda2
- Scion tC
- Subaru Impreza

Hottest Truck:
- Chevrolet Silverado
- Dodge Ram
- Ford F-Series
- Toyota Tundra

Hottest 4x4-SUV:
- Ford Explorer
- Jeep Grand Cherokee
- Jeep Wrangler
- Subaru Outback
- Toyota FJ Cruiser

While each contender comes with its own unique list of accolades, it will ultimately be the booth vehicle that is most prevalent at the 2010 SEMA Show that receives the inaugural SEMA Award. Winners will be announced during the 2010 SEMA Show in Las Vegas.

Additional details about the program and the SEMA Show are available at www.SEMAShow.com.

See all of the vehicles that were on display at the 2009 SEMA Show through the photo gallery at www.enjoythedrive.com. 

	The Honda CR-Z, such as this one in a rendering of Wraptivo's 2010 SEMA Show feature vehicle, is one of the contenders for the inaugural SEMA Award.

SEMA Show exhibitors will choose three outstanding vehicles as the winners of an all-new award, simply called the SEMA Award. Presented in three categories—Hottest Car, Hottest Truck, and Hottest 4x4-SUV—the SEMA Award marks the first time ever that the “exhibitor’s choice” will be tallied, recognizing the year’s top trend-setting vehicles.

“The SEMA Award allows us to celebrate the outstanding vehicles and trends in the specialty-parts industry,” said Chris Kersting, SEMA president and CEO. “We will be able to tap into the exhibitors’ unique ability to identify what’s hot, just as the trends are gaining momentum.”

To determine the winners of the SEMA Award, Show organizers will survey every booth vehicle at the SEMA Show taking place Tuesday–Friday, November 2–5, 2010, in Las Vegas. The most prominent vehicles in three categories—car, truck and 4x4-SUV—will be named winners of the award.

“While the concept is new, it really is based on a phenomenon that we've experienced many times before,” said Kersting. “Each year there seemed to be a handful of vehicle models that set the tone for the Show—vehicles that are so popular it seems they are dominating at the event.”

With more than 1,500 exhibiting companies each year, the SEMA Show typically includes more than 700 qualified booth vehicles. Modifications range from products that improve performance, safety and convenience, to those that enhance appearance and comfort.

The vehicles that are most likely to be in the running to win the SEMA Award have been identified by a panel of industry experts. Several indicators were used to select the contenders, including pre-registrations of feature vehicles, involvement in one or more SEMA/OEM collaboration programs and coverage in enthusiast publications.

“The contenders have proven themselves to be significant in the industry,” said Kersting. “Each contender is noteworthy, whether it’s because of its sales record, previous interest from the industry or from exhibitors, existing accolades or simply the buzz that has surrounded the vehicle.”

The contenders for the first-ever 2010 SEMA Award are:

Hottest Car:
- Audi A4
- Chevrolet Camaro
- Dodge Challenger
- Ford Fiesta
- Ford Mustang
- Honda CR-Z
- Hyundai Sonata
- Kia Soul
- Lexus IS
- Mazda2
- Scion tC
- Subaru Impreza

Hottest Truck:
- Chevrolet Silverado
- Dodge Ram
- Ford F-Series
- Toyota Tundra

Hottest 4x4-SUV:
- Ford Explorer
- Jeep Grand Cherokee
- Jeep Wrangler
- Subaru Outback
- Toyota FJ Cruiser

While each contender comes with its own unique list of accolades, it will ultimately be the booth vehicle that is most prevalent at the 2010 SEMA Show that receives the inaugural SEMA Award. Winners will be announced during the 2010 SEMA Show in Las Vegas.

Additional details about the program and the SEMA Show are available at www.SEMAShow.com.

See all of the vehicles that were on display at the 2009 SEMA Show through the photo gallery at www.enjoythedrive.com. 

	The Honda CR-Z, such as this one in a rendering of Wraptivo's 2010 SEMA Show feature vehicle, is one of the contenders for the inaugural SEMA Award.

SEMA Show exhibitors will choose three outstanding vehicles as the winners of an all-new award, simply called the SEMA Award. Presented in three categories—Hottest Car, Hottest Truck, and Hottest 4x4-SUV—the SEMA Award marks the first time ever that the “exhibitor’s choice” will be tallied, recognizing the year’s top trend-setting vehicles.

“The SEMA Award allows us to celebrate the outstanding vehicles and trends in the specialty-parts industry,” said Chris Kersting, SEMA president and CEO. “We will be able to tap into the exhibitors’ unique ability to identify what’s hot, just as the trends are gaining momentum.”

To determine the winners of the SEMA Award, Show organizers will survey every booth vehicle at the SEMA Show taking place Tuesday–Friday, November 2–5, 2010, in Las Vegas. The most prominent vehicles in three categories—car, truck and 4x4-SUV—will be named winners of the award.

“While the concept is new, it really is based on a phenomenon that we've experienced many times before,” said Kersting. “Each year there seemed to be a handful of vehicle models that set the tone for the Show—vehicles that are so popular it seems they are dominating at the event.”

With more than 1,500 exhibiting companies each year, the SEMA Show typically includes more than 700 qualified booth vehicles. Modifications range from products that improve performance, safety and convenience, to those that enhance appearance and comfort.

The vehicles that are most likely to be in the running to win the SEMA Award have been identified by a panel of industry experts. Several indicators were used to select the contenders, including pre-registrations of feature vehicles, involvement in one or more SEMA/OEM collaboration programs and coverage in enthusiast publications.

“The contenders have proven themselves to be significant in the industry,” said Kersting. “Each contender is noteworthy, whether it’s because of its sales record, previous interest from the industry or from exhibitors, existing accolades or simply the buzz that has surrounded the vehicle.”

The contenders for the first-ever 2010 SEMA Award are:

Hottest Car:
- Audi A4
- Chevrolet Camaro
- Dodge Challenger
- Ford Fiesta
- Ford Mustang
- Honda CR-Z
- Hyundai Sonata
- Kia Soul
- Lexus IS
- Mazda2
- Scion tC
- Subaru Impreza

Hottest Truck:
- Chevrolet Silverado
- Dodge Ram
- Ford F-Series
- Toyota Tundra

Hottest 4x4-SUV:
- Ford Explorer
- Jeep Grand Cherokee
- Jeep Wrangler
- Subaru Outback
- Toyota FJ Cruiser

While each contender comes with its own unique list of accolades, it will ultimately be the booth vehicle that is most prevalent at the 2010 SEMA Show that receives the inaugural SEMA Award. Winners will be announced during the 2010 SEMA Show in Las Vegas.

Additional details about the program and the SEMA Show are available at www.SEMAShow.com.

See all of the vehicles that were on display at the 2009 SEMA Show through the photo gallery at www.enjoythedrive.com. 

	The Honda CR-Z, such as this one in a rendering of Wraptivo's 2010 SEMA Show feature vehicle, is one of the contenders for the inaugural SEMA Award.

SEMA Show exhibitors will choose three outstanding vehicles as the winners of an all-new award, simply called the SEMA Award. Presented in three categories—Hottest Car, Hottest Truck, and Hottest 4x4-SUV—the SEMA Award marks the first time ever that the “exhibitor’s choice” will be tallied, recognizing the year’s top trend-setting vehicles.

“The SEMA Award allows us to celebrate the outstanding vehicles and trends in the specialty-parts industry,” said Chris Kersting, SEMA president and CEO. “We will be able to tap into the exhibitors’ unique ability to identify what’s hot, just as the trends are gaining momentum.”

To determine the winners of the SEMA Award, Show organizers will survey every booth vehicle at the SEMA Show taking place Tuesday–Friday, November 2–5, 2010, in Las Vegas. The most prominent vehicles in three categories—car, truck and 4x4-SUV—will be named winners of the award.

“While the concept is new, it really is based on a phenomenon that we've experienced many times before,” said Kersting. “Each year there seemed to be a handful of vehicle models that set the tone for the Show—vehicles that are so popular it seems they are dominating at the event.”

With more than 1,500 exhibiting companies each year, the SEMA Show typically includes more than 700 qualified booth vehicles. Modifications range from products that improve performance, safety and convenience, to those that enhance appearance and comfort.

The vehicles that are most likely to be in the running to win the SEMA Award have been identified by a panel of industry experts. Several indicators were used to select the contenders, including pre-registrations of feature vehicles, involvement in one or more SEMA/OEM collaboration programs and coverage in enthusiast publications.

“The contenders have proven themselves to be significant in the industry,” said Kersting. “Each contender is noteworthy, whether it’s because of its sales record, previous interest from the industry or from exhibitors, existing accolades or simply the buzz that has surrounded the vehicle.”

The contenders for the first-ever 2010 SEMA Award are:

Hottest Car:
- Audi A4
- Chevrolet Camaro
- Dodge Challenger
- Ford Fiesta
- Ford Mustang
- Honda CR-Z
- Hyundai Sonata
- Kia Soul
- Lexus IS
- Mazda2
- Scion tC
- Subaru Impreza

Hottest Truck:
- Chevrolet Silverado
- Dodge Ram
- Ford F-Series
- Toyota Tundra

Hottest 4x4-SUV:
- Ford Explorer
- Jeep Grand Cherokee
- Jeep Wrangler
- Subaru Outback
- Toyota FJ Cruiser

While each contender comes with its own unique list of accolades, it will ultimately be the booth vehicle that is most prevalent at the 2010 SEMA Show that receives the inaugural SEMA Award. Winners will be announced during the 2010 SEMA Show in Las Vegas.

Additional details about the program and the SEMA Show are available at www.SEMAShow.com.

See all of the vehicles that were on display at the 2009 SEMA Show through the photo gallery at www.enjoythedrive.com.