Thu, 09/09/2010 - 11:37

BALTIMORE WELCOMES YOU: The American Le Mans Series will join the IZOD IndyCar Series on the streets of Baltimore, Maryland, for the first running of the Baltimore Grand Prix next year during Labor Day weekend.

THE BIG GO: Larry Dixon (Top Fuel), Ashley Force Hood (Funny Car), Greg Stanfield (Pro Stock) and L.E. Tonglet (Pro Stock Motorcycle) were victorious during the 56th running of the NHRA Mac Tools U.S. Nationals at O’Reilly Raceway Park in Clermont, Indiana, Monday.

WELCOME BACK: Racing returned to North Wilkesboro (North Carolina) Speedway for the first time since 1996 Saturday. Chase Elliott, son of NASCAR champion Bill Elliott, won the Pro All Stars Series South late-model Labor Day Classic at the historic venue.

SHUTTERED: Wall (New Jersey) Stadium was suddenly shut down last week when the promoter Jim Morton failed to reach a new lease agreement with the track ownership group.

HILLBILLY RICH:
Scott Bloomquist bagged a $42,000 payday by winning the Lucas Oil Late Model Dirt Series-sanctioned Hillbilly Hundred at West Virginia Motor Speedway in Mineral Wells, West Virginia, Sunday.

SETTLED: The SFI Foundation Inc. and Impact Racing have settled their dispute in relation to a decertification order that was filed in March and subsequent lawsuits filed thereafter.

LAYOUT REVEALED: The layout of the proposed track in Austin, Texas, that is scheduled to hold the United States Grand Prix in 2012 was revealed last week. It is a 3.4-mile, 20-turn circuit with several turns mirroring historic Formula One venues.

VEGAS BOUND: NASCAR Champion’s Week will return to Las Vegas again this season. The NASCAR Sprint Cup Awards Ceremony is scheduled for December 3 at Wynn Las Vegas.

RETURN:
Dyson Racing will return to the Grand Am Rolex Series Daytona Prototype division this weekend at Miller Motorsports Park in Tooele, Utah. Davy Jones and John McCutchen II will drive a Ford Lola for the team Saturday.

SUBSCRIBE: National Speed Sport News has been published weekly since 1934. To subscribe to National Speed Sport News, visit www.nationalspeedsportnews.com.

Thu, 09/09/2010 - 11:37
Buyer-targeted mailer
SEMA's direct-mail campaign to eight specific buyer segments is only one component of a comprehensive print, online and telephone effort attracting buyers to the 2010 SEMA Show.

Hot off the presses and now in the hands of more than 110,000 qualified buyer prospects is the second in a series of three targeted direct mailers, this one with customized content designed for nine distinct buyer groups.

“We created nine versions of the four-panel direct-mail piece, each with unique product and vehicle photos, unique SEMA Show education and event call outs as well as unique copy that speaks to each of the different buyer segments,” said Dan Hobgood, SEMA senior marketing director.

Marketing targeted installers, retailers, jobbers and distributors of paint and body, mobile electronics, racing and performance, truck and off-road products and accessories and tire, wheel, powersports and utility vehicles, and car dealers.

A ninth "general" version of the mailer was also created for, and targeted to, buyers who sell or are interested in products and accessories from two or more of the segments.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign that includes print and online ads in 115 titles, a 15,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration was opened on April 5, SEMA News and eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, Twitter and LinkedIn.

For more information, visit www.SEMAShow.com.

Thu, 09/09/2010 - 11:37
Buyer-targeted mailer
SEMA's direct-mail campaign to eight specific buyer segments is only one component of a comprehensive print, online and telephone effort attracting buyers to the 2010 SEMA Show.

Hot off the presses and now in the hands of more than 110,000 qualified buyer prospects is the second in a series of three targeted direct mailers, this one with customized content designed for nine distinct buyer groups.

“We created nine versions of the four-panel direct-mail piece, each with unique product and vehicle photos, unique SEMA Show education and event call outs as well as unique copy that speaks to each of the different buyer segments,” said Dan Hobgood, SEMA senior marketing director.

Marketing targeted installers, retailers, jobbers and distributors of paint and body, mobile electronics, racing and performance, truck and off-road products and accessories and tire, wheel, powersports and utility vehicles, and car dealers.

A ninth "general" version of the mailer was also created for, and targeted to, buyers who sell or are interested in products and accessories from two or more of the segments.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign that includes print and online ads in 115 titles, a 15,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration was opened on April 5, SEMA News and eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, Twitter and LinkedIn.

For more information, visit www.SEMAShow.com.

Thu, 09/09/2010 - 11:37
Buyer-targeted mailer
SEMA's direct-mail campaign to eight specific buyer segments is only one component of a comprehensive print, online and telephone effort attracting buyers to the 2010 SEMA Show.

Hot off the presses and now in the hands of more than 110,000 qualified buyer prospects is the second in a series of three targeted direct mailers, this one with customized content designed for nine distinct buyer groups.

“We created nine versions of the four-panel direct-mail piece, each with unique product and vehicle photos, unique SEMA Show education and event call outs as well as unique copy that speaks to each of the different buyer segments,” said Dan Hobgood, SEMA senior marketing director.

Marketing targeted installers, retailers, jobbers and distributors of paint and body, mobile electronics, racing and performance, truck and off-road products and accessories and tire, wheel, powersports and utility vehicles, and car dealers.

A ninth "general" version of the mailer was also created for, and targeted to, buyers who sell or are interested in products and accessories from two or more of the segments.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign that includes print and online ads in 115 titles, a 15,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration was opened on April 5, SEMA News and eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, Twitter and LinkedIn.

For more information, visit www.SEMAShow.com.

Thu, 09/09/2010 - 11:37
Buyer-targeted mailer
SEMA's direct-mail campaign to eight specific buyer segments is only one component of a comprehensive print, online and telephone effort attracting buyers to the 2010 SEMA Show.

Hot off the presses and now in the hands of more than 110,000 qualified buyer prospects is the second in a series of three targeted direct mailers, this one with customized content designed for nine distinct buyer groups.

“We created nine versions of the four-panel direct-mail piece, each with unique product and vehicle photos, unique SEMA Show education and event call outs as well as unique copy that speaks to each of the different buyer segments,” said Dan Hobgood, SEMA senior marketing director.

Marketing targeted installers, retailers, jobbers and distributors of paint and body, mobile electronics, racing and performance, truck and off-road products and accessories and tire, wheel, powersports and utility vehicles, and car dealers.

A ninth "general" version of the mailer was also created for, and targeted to, buyers who sell or are interested in products and accessories from two or more of the segments.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign that includes print and online ads in 115 titles, a 15,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration was opened on April 5, SEMA News and eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, Twitter and LinkedIn.

For more information, visit www.SEMAShow.com.

Thu, 09/09/2010 - 11:37
Buyer-targeted mailer
SEMA's direct-mail campaign to eight specific buyer segments is only one component of a comprehensive print, online and telephone effort attracting buyers to the 2010 SEMA Show.

Hot off the presses and now in the hands of more than 110,000 qualified buyer prospects is the second in a series of three targeted direct mailers, this one with customized content designed for nine distinct buyer groups.

“We created nine versions of the four-panel direct-mail piece, each with unique product and vehicle photos, unique SEMA Show education and event call outs as well as unique copy that speaks to each of the different buyer segments,” said Dan Hobgood, SEMA senior marketing director.

Marketing targeted installers, retailers, jobbers and distributors of paint and body, mobile electronics, racing and performance, truck and off-road products and accessories and tire, wheel, powersports and utility vehicles, and car dealers.

A ninth "general" version of the mailer was also created for, and targeted to, buyers who sell or are interested in products and accessories from two or more of the segments.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign that includes print and online ads in 115 titles, a 15,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration was opened on April 5, SEMA News and eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, Twitter and LinkedIn.

For more information, visit www.SEMAShow.com.

Thu, 09/09/2010 - 11:37
Buyer-targeted mailer
SEMA's direct-mail campaign to eight specific buyer segments is only one component of a comprehensive print, online and telephone effort attracting buyers to the 2010 SEMA Show.

Hot off the presses and now in the hands of more than 110,000 qualified buyer prospects is the second in a series of three targeted direct mailers, this one with customized content designed for nine distinct buyer groups.

“We created nine versions of the four-panel direct-mail piece, each with unique product and vehicle photos, unique SEMA Show education and event call outs as well as unique copy that speaks to each of the different buyer segments,” said Dan Hobgood, SEMA senior marketing director.

Marketing targeted installers, retailers, jobbers and distributors of paint and body, mobile electronics, racing and performance, truck and off-road products and accessories and tire, wheel, powersports and utility vehicles, and car dealers.

A ninth "general" version of the mailer was also created for, and targeted to, buyers who sell or are interested in products and accessories from two or more of the segments.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign that includes print and online ads in 115 titles, a 15,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration was opened on April 5, SEMA News and eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, Twitter and LinkedIn.

For more information, visit www.SEMAShow.com.

Thu, 09/09/2010 - 11:37
Buyer-targeted mailer
SEMA's direct-mail campaign to eight specific buyer segments is only one component of a comprehensive print, online and telephone effort attracting buyers to the 2010 SEMA Show.

Hot off the presses and now in the hands of more than 110,000 qualified buyer prospects is the second in a series of three targeted direct mailers, this one with customized content designed for nine distinct buyer groups.

“We created nine versions of the four-panel direct-mail piece, each with unique product and vehicle photos, unique SEMA Show education and event call outs as well as unique copy that speaks to each of the different buyer segments,” said Dan Hobgood, SEMA senior marketing director.

Marketing targeted installers, retailers, jobbers and distributors of paint and body, mobile electronics, racing and performance, truck and off-road products and accessories and tire, wheel, powersports and utility vehicles, and car dealers.

A ninth "general" version of the mailer was also created for, and targeted to, buyers who sell or are interested in products and accessories from two or more of the segments.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign that includes print and online ads in 115 titles, a 15,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration was opened on April 5, SEMA News and eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, Twitter and LinkedIn.

For more information, visit www.SEMAShow.com.

Thu, 09/09/2010 - 11:37
Buyer-targeted mailer
SEMA's direct-mail campaign to eight specific buyer segments is only one component of a comprehensive print, online and telephone effort attracting buyers to the 2010 SEMA Show.

Hot off the presses and now in the hands of more than 110,000 qualified buyer prospects is the second in a series of three targeted direct mailers, this one with customized content designed for nine distinct buyer groups.

“We created nine versions of the four-panel direct-mail piece, each with unique product and vehicle photos, unique SEMA Show education and event call outs as well as unique copy that speaks to each of the different buyer segments,” said Dan Hobgood, SEMA senior marketing director.

Marketing targeted installers, retailers, jobbers and distributors of paint and body, mobile electronics, racing and performance, truck and off-road products and accessories and tire, wheel, powersports and utility vehicles, and car dealers.

A ninth "general" version of the mailer was also created for, and targeted to, buyers who sell or are interested in products and accessories from two or more of the segments.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign that includes print and online ads in 115 titles, a 15,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration was opened on April 5, SEMA News and eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, Twitter and LinkedIn.

For more information, visit www.SEMAShow.com.

Thu, 09/09/2010 - 11:37
Buyer-targeted mailer
SEMA's direct-mail campaign to eight specific buyer segments is only one component of a comprehensive print, online and telephone effort attracting buyers to the 2010 SEMA Show.

Hot off the presses and now in the hands of more than 110,000 qualified buyer prospects is the second in a series of three targeted direct mailers, this one with customized content designed for nine distinct buyer groups.

“We created nine versions of the four-panel direct-mail piece, each with unique product and vehicle photos, unique SEMA Show education and event call outs as well as unique copy that speaks to each of the different buyer segments,” said Dan Hobgood, SEMA senior marketing director.

Marketing targeted installers, retailers, jobbers and distributors of paint and body, mobile electronics, racing and performance, truck and off-road products and accessories and tire, wheel, powersports and utility vehicles, and car dealers.

A ninth "general" version of the mailer was also created for, and targeted to, buyers who sell or are interested in products and accessories from two or more of the segments.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign that includes print and online ads in 115 titles, a 15,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration was opened on April 5, SEMA News and eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, Twitter and LinkedIn.

For more information, visit www.SEMAShow.com.