Your website is the “online face” of your company. Customers and potential customers visit your site daily. Are they finding the information they need? How is your site performing and what can you do right now to make improvements?

Craig Cervenka brings more than 20 years of automotive, information systems, publishing and power sports dealer online marketing systems experience. As one of the first members of PowerSports Network more than 10 years ago, Cervenka serves dealers, distributors and OEMs by helping with online systems and best practices. Cervenka’s passion as an enthusiast, coupled with his motorcycle and automotive retail experience, gives him an intimate perspective of businesses’ requirements and challenges. He will also be a featured speaker at the Powersports Dealer Update Workshops taking place November 1–2, during the SEMA Show in Las Vegas.

Join Cervenka, Thursday, September 30, 10:00 a.m.–11:00 a.m. (PST), as he reviews several webinar participants’ websites to do a snapshot composite analysis and identify what they’re doing right as well as what can be improved. Additionally, he will share five things you can do now to improve your website's performance.

Register now to attend this webinar.

Your website is the “online face” of your company. Customers and potential customers visit your site daily. Are they finding the information they need? How is your site performing and what can you do right now to make improvements?

Craig Cervenka brings more than 20 years of automotive, information systems, publishing and power sports dealer online marketing systems experience. As one of the first members of PowerSports Network more than 10 years ago, Cervenka serves dealers, distributors and OEMs by helping with online systems and best practices. Cervenka’s passion as an enthusiast, coupled with his motorcycle and automotive retail experience, gives him an intimate perspective of businesses’ requirements and challenges. He will also be a featured speaker at the Powersports Dealer Update Workshops taking place November 1–2, during the SEMA Show in Las Vegas.

Join Cervenka, Thursday, September 30, 10:00 a.m.–11:00 a.m. (PST), as he reviews several webinar participants’ websites to do a snapshot composite analysis and identify what they’re doing right as well as what can be improved. Additionally, he will share five things you can do now to improve your website's performance.

Register now to attend this webinar.

Each year SEMA receives inquiries from media and buyers who are looking for specific product and vehicle applications. This form will enable us to direct these inquiries to you and your company. Thank you for your participation in this free program.

Each year SEMA receives inquiries from media and buyers who are looking for specific product and vehicle applications. This form will enable us to direct these inquiries to you and your company. Thank you for your participation in this free program.

National Performance Warehouse (NPW) named Pat Saunders to the newly created position of vice president of sales and marketing west, effective September 13. With the appointment, Saunders is responsible for West Coast business development, including strengthening the sales forces both inside and out, expanding into new markets and energizing the existing customer base, according to NPW.



American bike racer Chip Yates will officially debut his electric superbike at The Battery Show, set for October 5–7, at the San Jose Convention Center, in San Jose, California. According to a recent announcement, the superbike, which will compete in next year’s FIM ePower and TTXGP Championships for electric motorcycles, has pushed the boundaries of electric-vehicle engineering to new heights. Although a pure race bike, major OEMs and the wider EV industry are eager to see the bike in detail to fully understand some of the cutting-edge technology that Yates and his Swigz.com Pro Racing team have developed.

DuPont Performance Coatings (DPC) has partnered with The Body Shop @. The agreement between the parties covers the sharing of The Body Shop @’s Star-Link Collision Repair System, a Kaizen-centered “lean” business model that was developed by John Sweigart and Brad Sullivan over the past 12 years. The model is currently practiced in all of The Body Shop @’s Pittsburgh and New Jersey locations as well as in several other independent repair shops in the United States and Canada. DPC is partnering with The Body Shop @ to offer a refined version of the model to DPC body shops.

TMG Performance Products, a division of The Mifsud Group, announced that Craig Kohrs was promoted to vice president and general manager. Kohrs, who previously served as vice president of marketing and sales, will be responsible for the everyday operation of TMG Performance Products. TMG Performance Products owns and operates CORSA Performance Exhausts, a manufacturer of performance exhaust systems for cars, trucks, SUVs and marine applications. According to a press release, under Kohrs' direction, CORSA has expanded its product line, increased sales and launched a new brand—dB Performance Exhausts—for the truck and off-road market. The Mifsud Group also announced it will consolidate all of its operations to the TMG Performance Products headquarters in Berea, Ohio, to best serve existing and future business partners.

Traction Media, the company that acquired the rights to Speedway Illustrated, announced that the monthly motorsports publication is back. Speedway Illustrated returns with familiar names in the driver's seat, including Bones Bourcier, Joyce Standridge, Mike Adaskaveg, Lew Boyd, Rob Sneddon, J.A. Ackley and Dan Anderson. Also returning is the magazine’s founder and namesake Dick Berggren, who launched Dick Berggren’s Speedway Illustrated in 2000 but left the magazine in 2009.

VP Racing Fuels was named the the Official Fuel of Mazda Raceway Laguna Seca. As part of the agreement, VP will be the exclusive supplier of race fuels on site at the track. VP Racing is the Official Racing Fuel of the American Le Mans Series, NHRA Championship Drag Racing, Star Mazda and USF2000.

The International Show Car Association (ISCA) has added three indoor custom car events to the Summit Racing Equipment Show Car Series schedule for the 2010-2011 show season. The new events include the Grand National Roadster Show in Los Angeles, home of the America’s Most Beautiful Roadster award; the Sacramento Autorama in Sacramento, California, known for their Custom d’Elegance and King of Kustoms awards; and the Little Rock O’Reilly Auto Parts Auto Extravaganza in Little Rock, Arkansas, which features a $5,000 prize for the winner of the Top of the Rock award. The California shows both have run for more than 60 years. With these additional shows, the Summit Racing Equipment Show Car Series now encompasses 37 events across the United States and Canada. Visit www.theisca.com for a complete show schedule.

Dealer Day 2010 will offer insights, tools and suggested practices for dealerships to integrate and optimize an accessory program.

Dealerships continue to face many challenges and are constantly reassessing how and where they allocate their budgets. The existing landscape confronting dealers requires, more than ever, stringent expense control, profit optimization and product diversification. Integrating a fully operational accessory program can go a long way in addressing these vital areas.

The past several years have spurred an important shift in the way accessories are packaged and sold. Consumers today are more price conscious and less apt to purchase items they feel are a luxury. Value is the key. As such, it is important for dealers to focus on package options that carry a perceived value. The consumer will be more likely to make a “want-based” purchase if they feel as if they are getting bang for their buck.

In this respect, aftermarket packages can be used to offset expensive OE upgrades that can, at times, offer more options than the consumer actually wants. For instance, a consumer may want a sunroof or entertainment system, but the factory “sun and sound” package includes other options that the consumer does not feel to be a direct benefit. Rather than push the customer into a more expensive vehicle, and often at price concession, suggest an aftermarket mobile theatre. This will create a win-win scenario for the consumer and the dealer.

Another value-added component to accessory integration is that it allows dealers to do more with what they have. Creative accessory departments and sales managers can limit the amount of dealer trades, purchases and special orders made. Sell what you have in stock and then add to it. Accessories also serve to benefit the service, parts and used-car departments through value-added services, repairs and product diversification. Expanding accessory operations will go a long way in solidifying the customer relationship and building brand loyalty.

Dealer Day 2010 will offer insights, tools and suggested practices for dealerships to integrate and optimize an accessory program. The emphasis will not only be on improving accessory indicators, but also dealer operations as a whole. Accessories are a byproduct of dealer performance and should serve to bring value, service and profit to the various departments.

Dealer Day was designed by dealers, for dealers. There will be three expert panels discussing business solutions, web traffic and Internet management and dealer operations. Myles Kovacs, president of DUB magazine and member of the SEMA Board of Directors, will anchor the day by discussing branding and packaging.

Don’t miss this must-attend event.

Click here to register.

To learn more contact Zane Clark at zanec@sema.org.

Dealer Day 2010 will offer insights, tools and suggested practices for dealerships to integrate and optimize an accessory program.

Dealerships continue to face many challenges and are constantly reassessing how and where they allocate their budgets. The existing landscape confronting dealers requires, more than ever, stringent expense control, profit optimization and product diversification. Integrating a fully operational accessory program can go a long way in addressing these vital areas.

The past several years have spurred an important shift in the way accessories are packaged and sold. Consumers today are more price conscious and less apt to purchase items they feel are a luxury. Value is the key. As such, it is important for dealers to focus on package options that carry a perceived value. The consumer will be more likely to make a “want-based” purchase if they feel as if they are getting bang for their buck.

In this respect, aftermarket packages can be used to offset expensive OE upgrades that can, at times, offer more options than the consumer actually wants. For instance, a consumer may want a sunroof or entertainment system, but the factory “sun and sound” package includes other options that the consumer does not feel to be a direct benefit. Rather than push the customer into a more expensive vehicle, and often at price concession, suggest an aftermarket mobile theatre. This will create a win-win scenario for the consumer and the dealer.

Another value-added component to accessory integration is that it allows dealers to do more with what they have. Creative accessory departments and sales managers can limit the amount of dealer trades, purchases and special orders made. Sell what you have in stock and then add to it. Accessories also serve to benefit the service, parts and used-car departments through value-added services, repairs and product diversification. Expanding accessory operations will go a long way in solidifying the customer relationship and building brand loyalty.

Dealer Day 2010 will offer insights, tools and suggested practices for dealerships to integrate and optimize an accessory program. The emphasis will not only be on improving accessory indicators, but also dealer operations as a whole. Accessories are a byproduct of dealer performance and should serve to bring value, service and profit to the various departments.

Dealer Day was designed by dealers, for dealers. There will be three expert panels discussing business solutions, web traffic and Internet management and dealer operations. Myles Kovacs, president of DUB magazine and member of the SEMA Board of Directors, will anchor the day by discussing branding and packaging.

Don’t miss this must-attend event.

Click here to register.

To learn more contact Zane Clark at zanec@sema.org.

Dealer Day 2010 will offer insights, tools and suggested practices for dealerships to integrate and optimize an accessory program.

Dealerships continue to face many challenges and are constantly reassessing how and where they allocate their budgets. The existing landscape confronting dealers requires, more than ever, stringent expense control, profit optimization and product diversification. Integrating a fully operational accessory program can go a long way in addressing these vital areas.

The past several years have spurred an important shift in the way accessories are packaged and sold. Consumers today are more price conscious and less apt to purchase items they feel are a luxury. Value is the key. As such, it is important for dealers to focus on package options that carry a perceived value. The consumer will be more likely to make a “want-based” purchase if they feel as if they are getting bang for their buck.

In this respect, aftermarket packages can be used to offset expensive OE upgrades that can, at times, offer more options than the consumer actually wants. For instance, a consumer may want a sunroof or entertainment system, but the factory “sun and sound” package includes other options that the consumer does not feel to be a direct benefit. Rather than push the customer into a more expensive vehicle, and often at price concession, suggest an aftermarket mobile theatre. This will create a win-win scenario for the consumer and the dealer.

Another value-added component to accessory integration is that it allows dealers to do more with what they have. Creative accessory departments and sales managers can limit the amount of dealer trades, purchases and special orders made. Sell what you have in stock and then add to it. Accessories also serve to benefit the service, parts and used-car departments through value-added services, repairs and product diversification. Expanding accessory operations will go a long way in solidifying the customer relationship and building brand loyalty.

Dealer Day 2010 will offer insights, tools and suggested practices for dealerships to integrate and optimize an accessory program. The emphasis will not only be on improving accessory indicators, but also dealer operations as a whole. Accessories are a byproduct of dealer performance and should serve to bring value, service and profit to the various departments.

Dealer Day was designed by dealers, for dealers. There will be three expert panels discussing business solutions, web traffic and Internet management and dealer operations. Myles Kovacs, president of DUB magazine and member of the SEMA Board of Directors, will anchor the day by discussing branding and packaging.

Don’t miss this must-attend event.

Click here to register.

To learn more contact Zane Clark at zanec@sema.org.

The Professional Restylers Organization (PRO), a SEMA council, invites all industry professionals to celebrate the return of the NovemberFest reception to the SEMA Show. Join the reception to meet and network with OEM restylers, manufacturers, industry media and others on Tuesday, November 2, 5:30 p.m.–7:30 p.m., in the Las Vegas Hilton, Ballroom D.

Attendees need not be members of PRO or SEMA to be a part of this 2nd annual event, but SEMA representatives will be present for those interested in joining onsite. SEMA membership offers benefits such as additional networking events, education regarding new resources, sales ideas and techniques and valuable industry insight.

PRO will host an open bar and hors d’oeuvres, thanks to donations from event sponsors Advantage Truck Accessories Inc., Eagle Enterprises, Insignia Group, Restylers Choice, Artlux Inc., Pecca Leather Inc. and Roadwire/Inalfa Sunroofs. All attendees will receive commemorative T-shirts from Eagle Enterprises.

The council will also honor leading restyling companies and individuals at NovemberFest, including winners of the following awards: PRO Restyler of the Year sponsored by Katzkin Leather Inc., PRO Manufacturer of the Year sponsored by Restyling Magazine, the Jim Borré Lifetime Achievement Award and the Nat Danas Person of the Year Award.

PRO is dedicated to addressing the challenges facing the restyling segment of the automotive aftermarket and to developing effective strategies for dealing with industry-specific issues.

For more information, visit www.sema.org/pro.

The Professional Restylers Organization (PRO), a SEMA council, invites all industry professionals to celebrate the return of the NovemberFest reception to the SEMA Show. Join the reception to meet and network with OEM restylers, manufacturers, industry media and others on Tuesday, November 2, 5:30 p.m.–7:30 p.m., in the Las Vegas Hilton, Ballroom D.

Attendees need not be members of PRO or SEMA to be a part of this 2nd annual event, but SEMA representatives will be present for those interested in joining onsite. SEMA membership offers benefits such as additional networking events, education regarding new resources, sales ideas and techniques and valuable industry insight.

PRO will host an open bar and hors d’oeuvres, thanks to donations from event sponsors Advantage Truck Accessories Inc., Eagle Enterprises, Insignia Group, Restylers Choice, Artlux Inc., Pecca Leather Inc. and Roadwire/Inalfa Sunroofs. All attendees will receive commemorative T-shirts from Eagle Enterprises.

The council will also honor leading restyling companies and individuals at NovemberFest, including winners of the following awards: PRO Restyler of the Year sponsored by Katzkin Leather Inc., PRO Manufacturer of the Year sponsored by Restyling Magazine, the Jim Borré Lifetime Achievement Award and the Nat Danas Person of the Year Award.

PRO is dedicated to addressing the challenges facing the restyling segment of the automotive aftermarket and to developing effective strategies for dealing with industry-specific issues.

For more information, visit www.sema.org/pro.