While technology has been an undeniable force in the evolution of the automobile, it has determined how cars and car parts are sold. From the first handbills to newspaper and magazine advertising to broadcast media and now the Internet, technology inevitably changes the way manufacturers, distributors and retailers sell their wares. As electronic cataloging has evolved over the past decade, the availability of parts suppliers, sellers and end users to source and find parts has gone from tedious to instantaneous—so long as sufficient and correct product information is available. Simply put, ample and easily understood information helps sell products. [Read more]

While technology has been an undeniable force in the evolution of the automobile, it has determined how cars and car parts are sold. From the first handbills to newspaper and magazine advertising to broadcast media and now the Internet, technology inevitably changes the way manufacturers, distributors and retailers sell their wares. As electronic cataloging has evolved over the past decade, the availability of parts suppliers, sellers and end users to source and find parts has gone from tedious to instantaneous—so long as sufficient and correct product information is available. Simply put, ample and easily understood information helps sell products. [Read more]

Although primarily a motorsports museum that displays everything from early dry-lake race cars to modern top-fuel dragsters, the Wally Parks NHRA Motorsports Museum in Pomona, California, had long desired to host a stars' cars and guitars exhibit. The necessary impetus came with the 60th anniversary of the Fender Telecaster guitar. According to Cris Mirabella of Mirabella Guitars, "The Telecaster laid the groundwork for many of the modern custom designs of today. And even with all of these modern concepts, the original design still remains a very valid and needed instrument." [Read more]

Although primarily a motorsports museum that displays everything from early dry-lake race cars to modern top-fuel dragsters, the Wally Parks NHRA Motorsports Museum in Pomona, California, had long desired to host a stars' cars and guitars exhibit. The necessary impetus came with the 60th anniversary of the Fender Telecaster guitar. According to Cris Mirabella of Mirabella Guitars, "The Telecaster laid the groundwork for many of the modern custom designs of today. And even with all of these modern concepts, the original design still remains a very valid and needed instrument." [Read more]

Although primarily a motorsports museum that displays everything from early dry-lake race cars to modern top-fuel dragsters, the Wally Parks NHRA Motorsports Museum in Pomona, California, had long desired to host a stars' cars and guitars exhibit. The necessary impetus came with the 60th anniversary of the Fender Telecaster guitar. According to Cris Mirabella of Mirabella Guitars, "The Telecaster laid the groundwork for many of the modern custom designs of today. And even with all of these modern concepts, the original design still remains a very valid and needed instrument." [Read more]

Although primarily a motorsports museum that displays everything from early dry-lake race cars to modern top-fuel dragsters, the Wally Parks NHRA Motorsports Museum in Pomona, California, had long desired to host a stars' cars and guitars exhibit. The necessary impetus came with the 60th anniversary of the Fender Telecaster guitar. According to Cris Mirabella of Mirabella Guitars, "The Telecaster laid the groundwork for many of the modern custom designs of today. And even with all of these modern concepts, the original design still remains a very valid and needed instrument." [Read more]

Although primarily a motorsports museum that displays everything from early dry-lake race cars to modern top-fuel dragsters, the Wally Parks NHRA Motorsports Museum in Pomona, California, had long desired to host a stars' cars and guitars exhibit. The necessary impetus came with the 60th anniversary of the Fender Telecaster guitar. According to Cris Mirabella of Mirabella Guitars, "The Telecaster laid the groundwork for many of the modern custom designs of today. And even with all of these modern concepts, the original design still remains a very valid and needed instrument." [Read more]

	SEMA's inaugural Wheel and Tire Council Conference and Product Showcase will be held on February 9, 2011, at the SEMA headquarters in Diamond Bar, California.

Wheel and tire companies are invited to join SEMA’s Wheel and Tire Council (WTC) for the inaugural WTC Conference and Product Showcase on February 9, at the SEMA headquarters in Diamond Bar, California. The event boasts three educational and training panels covering topics such as profit building, training for retail tire installers and industry trends. The discussions will focus on techniques and practices to help wheel and tire businesses increase sales and drive traffic.

The conference also features a Product Showcase that allows manufacturers to exhibit new products and receive valuable feedback prior to hitting the market. Attendees will get a chance to stay ahead of industry trends and learn about new services that will benefit their day-to-day operations—not to mention the customized vehicles on display for attendees to enjoy!

The day's festivities will be anchored by the WTC Long-Range Planning meeting, a critical council initiative that sets the agenda for the group's activities in the coming year. The WTC invites wheel and tire pros to get involved and participate in this meeting by offering concerns, feedback and suggestions for the direction of the industry segment.

For additional information on the WTC Conference and Product Showcase, visit www.sema.org/learnandshow.

	SEMA's inaugural Wheel and Tire Council Conference and Product Showcase will be held on February 9, 2011, at the SEMA headquarters in Diamond Bar, California.

Wheel and tire companies are invited to join SEMA’s Wheel and Tire Council (WTC) for the inaugural WTC Conference and Product Showcase on February 9, at the SEMA headquarters in Diamond Bar, California. The event boasts three educational and training panels covering topics such as profit building, training for retail tire installers and industry trends. The discussions will focus on techniques and practices to help wheel and tire businesses increase sales and drive traffic.

The conference also features a Product Showcase that allows manufacturers to exhibit new products and receive valuable feedback prior to hitting the market. Attendees will get a chance to stay ahead of industry trends and learn about new services that will benefit their day-to-day operations—not to mention the customized vehicles on display for attendees to enjoy!

The day's festivities will be anchored by the WTC Long-Range Planning meeting, a critical council initiative that sets the agenda for the group's activities in the coming year. The WTC invites wheel and tire pros to get involved and participate in this meeting by offering concerns, feedback and suggestions for the direction of the industry segment.

For additional information on the WTC Conference and Product Showcase, visit www.sema.org/learnandshow.

	SEMA's inaugural Wheel and Tire Council Conference and Product Showcase will be held on February 9, 2011, at the SEMA headquarters in Diamond Bar, California.

Wheel and tire companies are invited to join SEMA’s Wheel and Tire Council (WTC) for the inaugural WTC Conference and Product Showcase on February 9, at the SEMA headquarters in Diamond Bar, California. The event boasts three educational and training panels covering topics such as profit building, training for retail tire installers and industry trends. The discussions will focus on techniques and practices to help wheel and tire businesses increase sales and drive traffic.

The conference also features a Product Showcase that allows manufacturers to exhibit new products and receive valuable feedback prior to hitting the market. Attendees will get a chance to stay ahead of industry trends and learn about new services that will benefit their day-to-day operations—not to mention the customized vehicles on display for attendees to enjoy!

The day's festivities will be anchored by the WTC Long-Range Planning meeting, a critical council initiative that sets the agenda for the group's activities in the coming year. The WTC invites wheel and tire pros to get involved and participate in this meeting by offering concerns, feedback and suggestions for the direction of the industry segment.

For additional information on the WTC Conference and Product Showcase, visit www.sema.org/learnandshow.