"Ample and Easily Understood Product Information Helps Sell Products"—Business Technology Chairman Bob Moore

While technology has been an undeniable force in the evolution of the automobile, it has determined how cars and car parts are sold. From the first handbills to newspaper and magazine advertising to broadcast media and now the Internet, technology inevitably changes the way manufacturers, distributors and retailers sell their wares. As electronic cataloging has evolved over the past decade, the availability of parts suppliers, sellers and end users to source and find parts has gone from tedious to instantaneous—so long as sufficient and correct product information is available. Simply put, ample and easily understood information helps sell products. [Read more]