Sat, 01/01/2011 - 13:39

SEMA News - January 2011 

2010 SEMA Show New Products Showcase Spotlights Exhibitor Achievement

At the 2010 SEMA Show there were more than 2,000 new products submitted for consideration in the New Products Showcase—shattering all previous records. Presented in 15 categories, the New Product Awards highlight the industry’s innovation and represent the first of many accolades for the winners.

Congratulations to all the exhibitors who entered this year’s New Products Showcase. The criteria that ranked highest on the judges’ selection included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

Separating from the crowd, the following exhibitors left the 2010 SEMA Show with one extra piece of hardware—the coveted Best New Product award. 

 

Best Engineered New Product

   
Winner    

LOKAR Performance Products
Drive-by-Wire Electronic Throttle Control (ETC)
10924 Murdock Dr.
Knoxville, TN 37932
877/469-7440
www.lokar.com

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

ISIS Power
ISIS inTOUCH Max Touch Screen System
1410 Brummel St.
Elk Grove Village, IL 60007
847/232-1991
www.isispower.com

  SEMA News-January 2011-New Product Showcase 
     

QA1 Motorsports
Wireless Remote Adjust System
21730 Hanover Ave.
Lakeville, MN 55044
800/721-7761
www.QA1.net

  SEMA News-January 2011-New Product Showcase 

Best New Exterior Accessory Product 

   
Winner:     
Pro Comp/Smittybilt
M1 Truck Bumper
400 W. Artesia Blvd.
Compton, CA 90220
888/717-5797
www.smittybilt.com  
  SEMA News-January 2011-New Product Showcase 
Runner Ups:      
Stainless Showworks Inc.
2010–2011 Mustang V6 and GT Mirrored Polished Stainless Steel
Engine Compartment Dress Up Kit
423 Rogue River Hwy.
Gold Hill, OR 97525
541/621-8411
www.mustangstainless.com  
  SEMA News-January 2011-New Product Showcase 
     

MBRP Inc.
Mega Tips
315 Old Ferguson Road
Huntsville, ON P1H 2J2, Canada
888/636-7223
www.mbrpautomotive.com

  SEMA News-January 2011-New Product Showcase

Best New Mobile-Electronics Product   

   
Winner     
Directus
Prodigy One
7420 Majestic Woods Dr.
Linden, MI 48451
810/355-2266
www.DirectusNav.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:    
Cobra Electronics
Cobra iRadar Detection System
6500 W. Cortland St.
Chicago, IL 60707
773/889-3087
www.cobra.com
  SEMA News-January 2011-New Product Showcase 
     
Dynojet Research
Power Vision
2191 Mendenhall Dr.
North Las Vegas, NV 89081
702/399-1423
www.dynojet.com  
  SEMA News-January 2011-New Product Showcase 

Best New Off-Road/4-Wheel Drive Product 

   

Winner:  

   
TimbrenIndustries Inc.
Axle-Less Trailer Suspension
320 Hopkins St.
Whitby, ON L1N 2B9, Canada
905/444-9004
www.timbren.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:     
Omix-Ada/Rugged Ridge
Tire Carrier Linkage for 1976–2011 Jeeps 460 Horizon Dr.
Suwanee, GA 30024
770/614-6101
www.omix-ada.com 
  SEMA News-January 2011-New Product Showcase 
     

Advance Adapters Inc.
Deluxe TJ
Cable Shifter
4320 Aerotech Center Way
Paso Robles, CA 93446
805/238-7000
www.advanceadapters.com  

  SEMA News-January 2011-New Product Showcase 

Best New Interior Accessory Product 

   
Winner:      

Omix-Ada/Rugged Ridge
Rugged Ridge Interior Trim Kit for the 2007–2010 Jeep JK Wrangler
460 Horizon Dr.
Suwanee, GA 30024
770/614-6101
www.omix-ada.com  

  SEMA News-January 2011-New Product Showcase 
Runner Ups:     

B&M Racing andPerformance Products
Hurst HardDrive Stick
9142 Independence Ave.
Chatsworth, CA 91311
818/483-1366
www.hurst-shifters.com

  SEMA News-January 2011-New Product Showcase 
     

Spectre Performance
ProFab Door Panels
1720 S. Carlos Ave.
Ontario, CA 91761
909/673-9800
www.spectreperformance.com  

  SEMA News-January 2011-New Product Showcase 

Best New Merchandising Display  

   
Winner:    
ARP Inc.
ARP Ultra TorqueCounter Display
325 Hartford Ave.
Daytona Beach, FL 32118
800/826-3045
www.arp-bolts.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:      

Fastway Trailer Products
Fastway Flip Display
533 S. 500 W.
Provo, UT 84601
877/523-91039
www.fastwaytrailer.com  

  SEMA News-January 2011-New Product Showcase 
     

Husky Liners
Husky Mud Guard P.O.P
.
P.O. Box 839
Winfield, KS 67156
620/221-2268
www.huskyliners.com

   SEMA News-January 2011-New Product Showcase

Best New Packaging Design

   
Winner:     
Bubba Rope
Bubba Rope
310 W. Melody Ln.
Casselberry, FL 32707
877/499-8494
www.bubbarope.com 
  SEMA News-January 2011-New Product Showcase 
Runner Ups:    

Meguiar’s Inc.
Brilliant Solutions Wheel Polishing Kit
17991 Mitchell S.
Irvine, CA 92614
800/347-5700
www.meguiars.com  

  SEMA News-January 2011-New Product Showcase 
     
AMP Research
AMP Research Bed X-Tender
2552 McGaw Ave.
Irvine, CA 92614
949/221-0023
www.amp-research.com
  SEMA News-January 2011-New Product Showcase 

Best New Performance-Racing Product  

   
Winner:    

COMP Performance Group
COMP Cams Phaser Adjustable Locks for the 2011 5.0L Mustang
3406 Democrat Rd.
Memphis, TN 38118
800/999-0853
www.compcams.com  

  SEMA News-January 2011-New Product Showcase
Runner Ups:     

Holley Performance Products
Holley LS3/L92 Hi-Ram Modular Intake Manifold System, Carb & EFI
1801 Russellville Rd.
Bowling Green, KY 42101
270/782-2900
www.holley.com  

  SEMA News-January 2011-New Product Showcase 
     

BD Diesel Performance
Big Daddy Race Turbo/ Diverter Valve
A10 33733 King Rd.
Abbotsford, BC V2S-7M9, Canada
800/887-5030
www.bd-power.com  

  SEMA News-January 2011-New Product Showcase 

Best New Performance-Street Product 

   
Winner:      
McLeod Racing
Mustang Master Cylinder Retro Kit
1600 Sierra Madre Cir.
Placentia, CA 92870
714/630-2764
www.mcleodracing.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:     
Painless Performance Products
GM Gen IV Tach Driver
2501 Ludelle St.
Fort Worth, TX 76105
817/244-6212
www.painlessperformance.com 
  SEMA News-January 2011-New Product Showcase 
     

COMP Performance Group
TCI 6X Six-Speed Transmission Package for Ford, Chrysler and Pontiac Applications
3406 Democrat Rd.
Memphis, TN 38118
800/999-0853
www.compcams.com  

  SEMA News-January 2011-New Product Showcase 

Best New Powersports Product 

   
Winner:    

AMSOIL
AMSOIL Quickshot SE
925 Tower Ave.
Superior, WI 54880
715/392-7101
www.amsoil.com

  SEMA News-January 2011-New Product Showcase 
Runner Ups     
Axia Alloys
Modular Roll Cage Clamping System
6503 W. Frye Rd., Ste. 11
Chandler, AZ 85226
480/216-6266
www.axiaalloys.com
  SEMA News-January 2011-New Product Showcase 
     

SSV Works
BM-175S/B
19528 Ventura Blvd. #158
Tarzana, CA 91356
818/991-1778
www.SSVworks.com  

   SEMA News-January 2011-New Product Showcase

Best New Street-Rod/Custom-Car Product 

   
Winner:      

Dakota Digital Inc.
VHX Hybrid Analog/Digital InstrumentSystems, GM Tri-Five Applications
4510 W. 61st St. N.
Sioux Falls, SD 57107
800/593-4160
www.dakotadigital.com

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

Billet Specialties Inc.
Billet Deck Lid Hinge
500 Shawmut Ave.
La Grange, IL 60526
708/588-0505
www.billetspecialties.com  

  SEMA News-January 2011-New Product Showcase 
     
Danchuk Manufacturing
1957 Front One-Piece OE-style Bumper
3201 S. Standard Ave.
Santa Ana, CA 92705
800/648-9554
www.danchuk.com  
  SEMA News-January 2011-New Product Showcase 

Best New Tire and Related Product 

   
Winner:      

Continental Tire
Continental ProContact With EcoPlus Technology
1830 MacMillan Park Dr.
Fort Mill, SC 29707
704/583-8683
www.continentaltire.com  

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   
Continental Tire
General Grabber
1830 MacMillan Park Dr.
Fort Mill, SC 29707
704/583-8683
www.continentaltire.com
  SEMA News-January 2011-New Product Showcase 
     

Coker Tire
Excelsior Stahl Sport
1317 Chestnut St.
Chattanooga, TN 37412
800/251-6336
www.coker.com  

  SEMA News-January 2011-New Product Showcase 

Best New Tools and Equipment Product

   
Winner:    

AAC
The Filler Detective
1001 South Gaffey St.
San Pedro, CA 90731
310/832-8336
www.fillerdetective.com  

  SEMA News-January 2011-New Product Showcase 
Runner Ups:      

TecMate North America
OptiMate 6–TM-181
1100 Invicta Dr. #22
Oakville, ON L6H 2K9, Canada
866/290-0390
www.tecmate.com  

  SEMA News-January 2011-New Product Showcase 
     

Auto Meter Products
BVA-260
413 West Elm St.
Sycamore, IL 60178
866/248-6356
www.autometer.com  

  SEMA News-January 2011-New Product Showcase 

Best New Wheel and Related Product:  

   
Winner:    
The Ultimate Wheel & Tire Plus Sizing Guide
Bolt Pattern Pro
2537-D Pacific Coast Hwy. #330 Torrance, CA 90505
310/357-7293
www.plussizingguide.com
  SEMA News-January 2011-New Product Showcase 

Runner Ups:

   

Kyowa Designs/Concept One
Concept One Executive RS-55
15325 Stafford St.
City of Industry, CA 91744
626/968-8913
www.conceptonewheels.net  

  SEMA News-January 2011-New Product Showcase 
     
iForged Performance Alloys
Forgestar Wheels Forgestar CF5
1161 N. Knollwood Cir.
Anaheim, CA 92801
714/484-1070
www.iforged.com
   

Best New Van/Pickup/Sport-Utility Product:  

   
Winner:     

Fastway Trailer Products
Fastway Flip Self-Retracting Jack Foot
533 S. 500 W.
Provo, UT 84601
801/523-9103
www.fastwaytrailer.com  

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

Shin Shield
Shin Shield
P.O. Box 1557
Vancouver, WA 98668
503/710-4075
www.shin-shield.com  

  SEMA News-January 2011-New Product Showcase 
     

RBP/Rolling Big Power–A Division of Lexani
RBP Logo Mud Flap
2380 Railroad St. #101
Corona, CA 92880
951/272-9090
www.rollingbigpower.com  

  SEMA News-January 2011-New Product Showcase 

 

Sat, 01/01/2011 - 13:39

SEMA News - January 2011 

2010 SEMA Show New Products Showcase Spotlights Exhibitor Achievement

At the 2010 SEMA Show there were more than 2,000 new products submitted for consideration in the New Products Showcase—shattering all previous records. Presented in 15 categories, the New Product Awards highlight the industry’s innovation and represent the first of many accolades for the winners.

Congratulations to all the exhibitors who entered this year’s New Products Showcase. The criteria that ranked highest on the judges’ selection included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

Separating from the crowd, the following exhibitors left the 2010 SEMA Show with one extra piece of hardware—the coveted Best New Product award. 

 

Best Engineered New Product

   
Winner    

LOKAR Performance Products
Drive-by-Wire Electronic Throttle Control (ETC)
10924 Murdock Dr.
Knoxville, TN 37932
877/469-7440
www.lokar.com

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

ISIS Power
ISIS inTOUCH Max Touch Screen System
1410 Brummel St.
Elk Grove Village, IL 60007
847/232-1991
www.isispower.com

  SEMA News-January 2011-New Product Showcase 
     

QA1 Motorsports
Wireless Remote Adjust System
21730 Hanover Ave.
Lakeville, MN 55044
800/721-7761
www.QA1.net

  SEMA News-January 2011-New Product Showcase 

Best New Exterior Accessory Product 

   
Winner:     
Pro Comp/Smittybilt
M1 Truck Bumper
400 W. Artesia Blvd.
Compton, CA 90220
888/717-5797
www.smittybilt.com  
  SEMA News-January 2011-New Product Showcase 
Runner Ups:      
Stainless Showworks Inc.
2010–2011 Mustang V6 and GT Mirrored Polished Stainless Steel
Engine Compartment Dress Up Kit
423 Rogue River Hwy.
Gold Hill, OR 97525
541/621-8411
www.mustangstainless.com  
  SEMA News-January 2011-New Product Showcase 
     

MBRP Inc.
Mega Tips
315 Old Ferguson Road
Huntsville, ON P1H 2J2, Canada
888/636-7223
www.mbrpautomotive.com

  SEMA News-January 2011-New Product Showcase

Best New Mobile-Electronics Product   

   
Winner     
Directus
Prodigy One
7420 Majestic Woods Dr.
Linden, MI 48451
810/355-2266
www.DirectusNav.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:    
Cobra Electronics
Cobra iRadar Detection System
6500 W. Cortland St.
Chicago, IL 60707
773/889-3087
www.cobra.com
  SEMA News-January 2011-New Product Showcase 
     
Dynojet Research
Power Vision
2191 Mendenhall Dr.
North Las Vegas, NV 89081
702/399-1423
www.dynojet.com  
  SEMA News-January 2011-New Product Showcase 

Best New Off-Road/4-Wheel Drive Product 

   

Winner:  

   
TimbrenIndustries Inc.
Axle-Less Trailer Suspension
320 Hopkins St.
Whitby, ON L1N 2B9, Canada
905/444-9004
www.timbren.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:     
Omix-Ada/Rugged Ridge
Tire Carrier Linkage for 1976–2011 Jeeps 460 Horizon Dr.
Suwanee, GA 30024
770/614-6101
www.omix-ada.com 
  SEMA News-January 2011-New Product Showcase 
     

Advance Adapters Inc.
Deluxe TJ
Cable Shifter
4320 Aerotech Center Way
Paso Robles, CA 93446
805/238-7000
www.advanceadapters.com  

  SEMA News-January 2011-New Product Showcase 

Best New Interior Accessory Product 

   
Winner:      

Omix-Ada/Rugged Ridge
Rugged Ridge Interior Trim Kit for the 2007–2010 Jeep JK Wrangler
460 Horizon Dr.
Suwanee, GA 30024
770/614-6101
www.omix-ada.com  

  SEMA News-January 2011-New Product Showcase 
Runner Ups:     

B&M Racing andPerformance Products
Hurst HardDrive Stick
9142 Independence Ave.
Chatsworth, CA 91311
818/483-1366
www.hurst-shifters.com

  SEMA News-January 2011-New Product Showcase 
     

Spectre Performance
ProFab Door Panels
1720 S. Carlos Ave.
Ontario, CA 91761
909/673-9800
www.spectreperformance.com  

  SEMA News-January 2011-New Product Showcase 

Best New Merchandising Display  

   
Winner:    
ARP Inc.
ARP Ultra TorqueCounter Display
325 Hartford Ave.
Daytona Beach, FL 32118
800/826-3045
www.arp-bolts.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:      

Fastway Trailer Products
Fastway Flip Display
533 S. 500 W.
Provo, UT 84601
877/523-91039
www.fastwaytrailer.com  

  SEMA News-January 2011-New Product Showcase 
     

Husky Liners
Husky Mud Guard P.O.P
.
P.O. Box 839
Winfield, KS 67156
620/221-2268
www.huskyliners.com

   SEMA News-January 2011-New Product Showcase

Best New Packaging Design

   
Winner:     
Bubba Rope
Bubba Rope
310 W. Melody Ln.
Casselberry, FL 32707
877/499-8494
www.bubbarope.com 
  SEMA News-January 2011-New Product Showcase 
Runner Ups:    

Meguiar’s Inc.
Brilliant Solutions Wheel Polishing Kit
17991 Mitchell S.
Irvine, CA 92614
800/347-5700
www.meguiars.com  

  SEMA News-January 2011-New Product Showcase 
     
AMP Research
AMP Research Bed X-Tender
2552 McGaw Ave.
Irvine, CA 92614
949/221-0023
www.amp-research.com
  SEMA News-January 2011-New Product Showcase 

Best New Performance-Racing Product  

   
Winner:    

COMP Performance Group
COMP Cams Phaser Adjustable Locks for the 2011 5.0L Mustang
3406 Democrat Rd.
Memphis, TN 38118
800/999-0853
www.compcams.com  

  SEMA News-January 2011-New Product Showcase
Runner Ups:     

Holley Performance Products
Holley LS3/L92 Hi-Ram Modular Intake Manifold System, Carb & EFI
1801 Russellville Rd.
Bowling Green, KY 42101
270/782-2900
www.holley.com  

  SEMA News-January 2011-New Product Showcase 
     

BD Diesel Performance
Big Daddy Race Turbo/ Diverter Valve
A10 33733 King Rd.
Abbotsford, BC V2S-7M9, Canada
800/887-5030
www.bd-power.com  

  SEMA News-January 2011-New Product Showcase 

Best New Performance-Street Product 

   
Winner:      
McLeod Racing
Mustang Master Cylinder Retro Kit
1600 Sierra Madre Cir.
Placentia, CA 92870
714/630-2764
www.mcleodracing.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:     
Painless Performance Products
GM Gen IV Tach Driver
2501 Ludelle St.
Fort Worth, TX 76105
817/244-6212
www.painlessperformance.com 
  SEMA News-January 2011-New Product Showcase 
     

COMP Performance Group
TCI 6X Six-Speed Transmission Package for Ford, Chrysler and Pontiac Applications
3406 Democrat Rd.
Memphis, TN 38118
800/999-0853
www.compcams.com  

  SEMA News-January 2011-New Product Showcase 

Best New Powersports Product 

   
Winner:    

AMSOIL
AMSOIL Quickshot SE
925 Tower Ave.
Superior, WI 54880
715/392-7101
www.amsoil.com

  SEMA News-January 2011-New Product Showcase 
Runner Ups     
Axia Alloys
Modular Roll Cage Clamping System
6503 W. Frye Rd., Ste. 11
Chandler, AZ 85226
480/216-6266
www.axiaalloys.com
  SEMA News-January 2011-New Product Showcase 
     

SSV Works
BM-175S/B
19528 Ventura Blvd. #158
Tarzana, CA 91356
818/991-1778
www.SSVworks.com  

   SEMA News-January 2011-New Product Showcase

Best New Street-Rod/Custom-Car Product 

   
Winner:      

Dakota Digital Inc.
VHX Hybrid Analog/Digital InstrumentSystems, GM Tri-Five Applications
4510 W. 61st St. N.
Sioux Falls, SD 57107
800/593-4160
www.dakotadigital.com

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

Billet Specialties Inc.
Billet Deck Lid Hinge
500 Shawmut Ave.
La Grange, IL 60526
708/588-0505
www.billetspecialties.com  

  SEMA News-January 2011-New Product Showcase 
     
Danchuk Manufacturing
1957 Front One-Piece OE-style Bumper
3201 S. Standard Ave.
Santa Ana, CA 92705
800/648-9554
www.danchuk.com  
  SEMA News-January 2011-New Product Showcase 

Best New Tire and Related Product 

   
Winner:      

Continental Tire
Continental ProContact With EcoPlus Technology
1830 MacMillan Park Dr.
Fort Mill, SC 29707
704/583-8683
www.continentaltire.com  

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   
Continental Tire
General Grabber
1830 MacMillan Park Dr.
Fort Mill, SC 29707
704/583-8683
www.continentaltire.com
  SEMA News-January 2011-New Product Showcase 
     

Coker Tire
Excelsior Stahl Sport
1317 Chestnut St.
Chattanooga, TN 37412
800/251-6336
www.coker.com  

  SEMA News-January 2011-New Product Showcase 

Best New Tools and Equipment Product

   
Winner:    

AAC
The Filler Detective
1001 South Gaffey St.
San Pedro, CA 90731
310/832-8336
www.fillerdetective.com  

  SEMA News-January 2011-New Product Showcase 
Runner Ups:      

TecMate North America
OptiMate 6–TM-181
1100 Invicta Dr. #22
Oakville, ON L6H 2K9, Canada
866/290-0390
www.tecmate.com  

  SEMA News-January 2011-New Product Showcase 
     

Auto Meter Products
BVA-260
413 West Elm St.
Sycamore, IL 60178
866/248-6356
www.autometer.com  

  SEMA News-January 2011-New Product Showcase 

Best New Wheel and Related Product:  

   
Winner:    
The Ultimate Wheel & Tire Plus Sizing Guide
Bolt Pattern Pro
2537-D Pacific Coast Hwy. #330 Torrance, CA 90505
310/357-7293
www.plussizingguide.com
  SEMA News-January 2011-New Product Showcase 

Runner Ups:

   

Kyowa Designs/Concept One
Concept One Executive RS-55
15325 Stafford St.
City of Industry, CA 91744
626/968-8913
www.conceptonewheels.net  

  SEMA News-January 2011-New Product Showcase 
     
iForged Performance Alloys
Forgestar Wheels Forgestar CF5
1161 N. Knollwood Cir.
Anaheim, CA 92801
714/484-1070
www.iforged.com
   

Best New Van/Pickup/Sport-Utility Product:  

   
Winner:     

Fastway Trailer Products
Fastway Flip Self-Retracting Jack Foot
533 S. 500 W.
Provo, UT 84601
801/523-9103
www.fastwaytrailer.com  

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

Shin Shield
Shin Shield
P.O. Box 1557
Vancouver, WA 98668
503/710-4075
www.shin-shield.com  

  SEMA News-January 2011-New Product Showcase 
     

RBP/Rolling Big Power–A Division of Lexani
RBP Logo Mud Flap
2380 Railroad St. #101
Corona, CA 92880
951/272-9090
www.rollingbigpower.com  

  SEMA News-January 2011-New Product Showcase 

 

Sat, 01/01/2011 - 13:39

SEMA News - January 2011 

2010 SEMA Show New Products Showcase Spotlights Exhibitor Achievement

At the 2010 SEMA Show there were more than 2,000 new products submitted for consideration in the New Products Showcase—shattering all previous records. Presented in 15 categories, the New Product Awards highlight the industry’s innovation and represent the first of many accolades for the winners.

Congratulations to all the exhibitors who entered this year’s New Products Showcase. The criteria that ranked highest on the judges’ selection included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

Separating from the crowd, the following exhibitors left the 2010 SEMA Show with one extra piece of hardware—the coveted Best New Product award. 

 

Best Engineered New Product

   
Winner    

LOKAR Performance Products
Drive-by-Wire Electronic Throttle Control (ETC)
10924 Murdock Dr.
Knoxville, TN 37932
877/469-7440
www.lokar.com

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

ISIS Power
ISIS inTOUCH Max Touch Screen System
1410 Brummel St.
Elk Grove Village, IL 60007
847/232-1991
www.isispower.com

  SEMA News-January 2011-New Product Showcase 
     

QA1 Motorsports
Wireless Remote Adjust System
21730 Hanover Ave.
Lakeville, MN 55044
800/721-7761
www.QA1.net

  SEMA News-January 2011-New Product Showcase 

Best New Exterior Accessory Product 

   
Winner:     
Pro Comp/Smittybilt
M1 Truck Bumper
400 W. Artesia Blvd.
Compton, CA 90220
888/717-5797
www.smittybilt.com  
  SEMA News-January 2011-New Product Showcase 
Runner Ups:      
Stainless Showworks Inc.
2010–2011 Mustang V6 and GT Mirrored Polished Stainless Steel
Engine Compartment Dress Up Kit
423 Rogue River Hwy.
Gold Hill, OR 97525
541/621-8411
www.mustangstainless.com  
  SEMA News-January 2011-New Product Showcase 
     

MBRP Inc.
Mega Tips
315 Old Ferguson Road
Huntsville, ON P1H 2J2, Canada
888/636-7223
www.mbrpautomotive.com

  SEMA News-January 2011-New Product Showcase

Best New Mobile-Electronics Product   

   
Winner     
Directus
Prodigy One
7420 Majestic Woods Dr.
Linden, MI 48451
810/355-2266
www.DirectusNav.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:    
Cobra Electronics
Cobra iRadar Detection System
6500 W. Cortland St.
Chicago, IL 60707
773/889-3087
www.cobra.com
  SEMA News-January 2011-New Product Showcase 
     
Dynojet Research
Power Vision
2191 Mendenhall Dr.
North Las Vegas, NV 89081
702/399-1423
www.dynojet.com  
  SEMA News-January 2011-New Product Showcase 

Best New Off-Road/4-Wheel Drive Product 

   

Winner:  

   
TimbrenIndustries Inc.
Axle-Less Trailer Suspension
320 Hopkins St.
Whitby, ON L1N 2B9, Canada
905/444-9004
www.timbren.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:     
Omix-Ada/Rugged Ridge
Tire Carrier Linkage for 1976–2011 Jeeps 460 Horizon Dr.
Suwanee, GA 30024
770/614-6101
www.omix-ada.com 
  SEMA News-January 2011-New Product Showcase 
     

Advance Adapters Inc.
Deluxe TJ
Cable Shifter
4320 Aerotech Center Way
Paso Robles, CA 93446
805/238-7000
www.advanceadapters.com  

  SEMA News-January 2011-New Product Showcase 

Best New Interior Accessory Product 

   
Winner:      

Omix-Ada/Rugged Ridge
Rugged Ridge Interior Trim Kit for the 2007–2010 Jeep JK Wrangler
460 Horizon Dr.
Suwanee, GA 30024
770/614-6101
www.omix-ada.com  

  SEMA News-January 2011-New Product Showcase 
Runner Ups:     

B&M Racing andPerformance Products
Hurst HardDrive Stick
9142 Independence Ave.
Chatsworth, CA 91311
818/483-1366
www.hurst-shifters.com

  SEMA News-January 2011-New Product Showcase 
     

Spectre Performance
ProFab Door Panels
1720 S. Carlos Ave.
Ontario, CA 91761
909/673-9800
www.spectreperformance.com  

  SEMA News-January 2011-New Product Showcase 

Best New Merchandising Display  

   
Winner:    
ARP Inc.
ARP Ultra TorqueCounter Display
325 Hartford Ave.
Daytona Beach, FL 32118
800/826-3045
www.arp-bolts.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:      

Fastway Trailer Products
Fastway Flip Display
533 S. 500 W.
Provo, UT 84601
877/523-91039
www.fastwaytrailer.com  

  SEMA News-January 2011-New Product Showcase 
     

Husky Liners
Husky Mud Guard P.O.P
.
P.O. Box 839
Winfield, KS 67156
620/221-2268
www.huskyliners.com

   SEMA News-January 2011-New Product Showcase

Best New Packaging Design

   
Winner:     
Bubba Rope
Bubba Rope
310 W. Melody Ln.
Casselberry, FL 32707
877/499-8494
www.bubbarope.com 
  SEMA News-January 2011-New Product Showcase 
Runner Ups:    

Meguiar’s Inc.
Brilliant Solutions Wheel Polishing Kit
17991 Mitchell S.
Irvine, CA 92614
800/347-5700
www.meguiars.com  

  SEMA News-January 2011-New Product Showcase 
     
AMP Research
AMP Research Bed X-Tender
2552 McGaw Ave.
Irvine, CA 92614
949/221-0023
www.amp-research.com
  SEMA News-January 2011-New Product Showcase 

Best New Performance-Racing Product  

   
Winner:    

COMP Performance Group
COMP Cams Phaser Adjustable Locks for the 2011 5.0L Mustang
3406 Democrat Rd.
Memphis, TN 38118
800/999-0853
www.compcams.com  

  SEMA News-January 2011-New Product Showcase
Runner Ups:     

Holley Performance Products
Holley LS3/L92 Hi-Ram Modular Intake Manifold System, Carb & EFI
1801 Russellville Rd.
Bowling Green, KY 42101
270/782-2900
www.holley.com  

  SEMA News-January 2011-New Product Showcase 
     

BD Diesel Performance
Big Daddy Race Turbo/ Diverter Valve
A10 33733 King Rd.
Abbotsford, BC V2S-7M9, Canada
800/887-5030
www.bd-power.com  

  SEMA News-January 2011-New Product Showcase 

Best New Performance-Street Product 

   
Winner:      
McLeod Racing
Mustang Master Cylinder Retro Kit
1600 Sierra Madre Cir.
Placentia, CA 92870
714/630-2764
www.mcleodracing.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:     
Painless Performance Products
GM Gen IV Tach Driver
2501 Ludelle St.
Fort Worth, TX 76105
817/244-6212
www.painlessperformance.com 
  SEMA News-January 2011-New Product Showcase 
     

COMP Performance Group
TCI 6X Six-Speed Transmission Package for Ford, Chrysler and Pontiac Applications
3406 Democrat Rd.
Memphis, TN 38118
800/999-0853
www.compcams.com  

  SEMA News-January 2011-New Product Showcase 

Best New Powersports Product 

   
Winner:    

AMSOIL
AMSOIL Quickshot SE
925 Tower Ave.
Superior, WI 54880
715/392-7101
www.amsoil.com

  SEMA News-January 2011-New Product Showcase 
Runner Ups     
Axia Alloys
Modular Roll Cage Clamping System
6503 W. Frye Rd., Ste. 11
Chandler, AZ 85226
480/216-6266
www.axiaalloys.com
  SEMA News-January 2011-New Product Showcase 
     

SSV Works
BM-175S/B
19528 Ventura Blvd. #158
Tarzana, CA 91356
818/991-1778
www.SSVworks.com  

   SEMA News-January 2011-New Product Showcase

Best New Street-Rod/Custom-Car Product 

   
Winner:      

Dakota Digital Inc.
VHX Hybrid Analog/Digital InstrumentSystems, GM Tri-Five Applications
4510 W. 61st St. N.
Sioux Falls, SD 57107
800/593-4160
www.dakotadigital.com

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

Billet Specialties Inc.
Billet Deck Lid Hinge
500 Shawmut Ave.
La Grange, IL 60526
708/588-0505
www.billetspecialties.com  

  SEMA News-January 2011-New Product Showcase 
     
Danchuk Manufacturing
1957 Front One-Piece OE-style Bumper
3201 S. Standard Ave.
Santa Ana, CA 92705
800/648-9554
www.danchuk.com  
  SEMA News-January 2011-New Product Showcase 

Best New Tire and Related Product 

   
Winner:      

Continental Tire
Continental ProContact With EcoPlus Technology
1830 MacMillan Park Dr.
Fort Mill, SC 29707
704/583-8683
www.continentaltire.com  

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   
Continental Tire
General Grabber
1830 MacMillan Park Dr.
Fort Mill, SC 29707
704/583-8683
www.continentaltire.com
  SEMA News-January 2011-New Product Showcase 
     

Coker Tire
Excelsior Stahl Sport
1317 Chestnut St.
Chattanooga, TN 37412
800/251-6336
www.coker.com  

  SEMA News-January 2011-New Product Showcase 

Best New Tools and Equipment Product

   
Winner:    

AAC
The Filler Detective
1001 South Gaffey St.
San Pedro, CA 90731
310/832-8336
www.fillerdetective.com  

  SEMA News-January 2011-New Product Showcase 
Runner Ups:      

TecMate North America
OptiMate 6–TM-181
1100 Invicta Dr. #22
Oakville, ON L6H 2K9, Canada
866/290-0390
www.tecmate.com  

  SEMA News-January 2011-New Product Showcase 
     

Auto Meter Products
BVA-260
413 West Elm St.
Sycamore, IL 60178
866/248-6356
www.autometer.com  

  SEMA News-January 2011-New Product Showcase 

Best New Wheel and Related Product:  

   
Winner:    
The Ultimate Wheel & Tire Plus Sizing Guide
Bolt Pattern Pro
2537-D Pacific Coast Hwy. #330 Torrance, CA 90505
310/357-7293
www.plussizingguide.com
  SEMA News-January 2011-New Product Showcase 

Runner Ups:

   

Kyowa Designs/Concept One
Concept One Executive RS-55
15325 Stafford St.
City of Industry, CA 91744
626/968-8913
www.conceptonewheels.net  

  SEMA News-January 2011-New Product Showcase 
     
iForged Performance Alloys
Forgestar Wheels Forgestar CF5
1161 N. Knollwood Cir.
Anaheim, CA 92801
714/484-1070
www.iforged.com
   

Best New Van/Pickup/Sport-Utility Product:  

   
Winner:     

Fastway Trailer Products
Fastway Flip Self-Retracting Jack Foot
533 S. 500 W.
Provo, UT 84601
801/523-9103
www.fastwaytrailer.com  

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

Shin Shield
Shin Shield
P.O. Box 1557
Vancouver, WA 98668
503/710-4075
www.shin-shield.com  

  SEMA News-January 2011-New Product Showcase 
     

RBP/Rolling Big Power–A Division of Lexani
RBP Logo Mud Flap
2380 Railroad St. #101
Corona, CA 92880
951/272-9090
www.rollingbigpower.com  

  SEMA News-January 2011-New Product Showcase 

 

Sat, 01/01/2011 - 13:39

SEMA News - January 2011 

2010 SEMA Show New Products Showcase Spotlights Exhibitor Achievement

At the 2010 SEMA Show there were more than 2,000 new products submitted for consideration in the New Products Showcase—shattering all previous records. Presented in 15 categories, the New Product Awards highlight the industry’s innovation and represent the first of many accolades for the winners.

Congratulations to all the exhibitors who entered this year’s New Products Showcase. The criteria that ranked highest on the judges’ selection included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

Separating from the crowd, the following exhibitors left the 2010 SEMA Show with one extra piece of hardware—the coveted Best New Product award. 

 

Best Engineered New Product

   
Winner    

LOKAR Performance Products
Drive-by-Wire Electronic Throttle Control (ETC)
10924 Murdock Dr.
Knoxville, TN 37932
877/469-7440
www.lokar.com

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

ISIS Power
ISIS inTOUCH Max Touch Screen System
1410 Brummel St.
Elk Grove Village, IL 60007
847/232-1991
www.isispower.com

  SEMA News-January 2011-New Product Showcase 
     

QA1 Motorsports
Wireless Remote Adjust System
21730 Hanover Ave.
Lakeville, MN 55044
800/721-7761
www.QA1.net

  SEMA News-January 2011-New Product Showcase 

Best New Exterior Accessory Product 

   
Winner:     
Pro Comp/Smittybilt
M1 Truck Bumper
400 W. Artesia Blvd.
Compton, CA 90220
888/717-5797
www.smittybilt.com  
  SEMA News-January 2011-New Product Showcase 
Runner Ups:      
Stainless Showworks Inc.
2010–2011 Mustang V6 and GT Mirrored Polished Stainless Steel
Engine Compartment Dress Up Kit
423 Rogue River Hwy.
Gold Hill, OR 97525
541/621-8411
www.mustangstainless.com  
  SEMA News-January 2011-New Product Showcase 
     

MBRP Inc.
Mega Tips
315 Old Ferguson Road
Huntsville, ON P1H 2J2, Canada
888/636-7223
www.mbrpautomotive.com

  SEMA News-January 2011-New Product Showcase

Best New Mobile-Electronics Product   

   
Winner     
Directus
Prodigy One
7420 Majestic Woods Dr.
Linden, MI 48451
810/355-2266
www.DirectusNav.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:    
Cobra Electronics
Cobra iRadar Detection System
6500 W. Cortland St.
Chicago, IL 60707
773/889-3087
www.cobra.com
  SEMA News-January 2011-New Product Showcase 
     
Dynojet Research
Power Vision
2191 Mendenhall Dr.
North Las Vegas, NV 89081
702/399-1423
www.dynojet.com  
  SEMA News-January 2011-New Product Showcase 

Best New Off-Road/4-Wheel Drive Product 

   

Winner:  

   
TimbrenIndustries Inc.
Axle-Less Trailer Suspension
320 Hopkins St.
Whitby, ON L1N 2B9, Canada
905/444-9004
www.timbren.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:     
Omix-Ada/Rugged Ridge
Tire Carrier Linkage for 1976–2011 Jeeps 460 Horizon Dr.
Suwanee, GA 30024
770/614-6101
www.omix-ada.com 
  SEMA News-January 2011-New Product Showcase 
     

Advance Adapters Inc.
Deluxe TJ
Cable Shifter
4320 Aerotech Center Way
Paso Robles, CA 93446
805/238-7000
www.advanceadapters.com  

  SEMA News-January 2011-New Product Showcase 

Best New Interior Accessory Product 

   
Winner:      

Omix-Ada/Rugged Ridge
Rugged Ridge Interior Trim Kit for the 2007–2010 Jeep JK Wrangler
460 Horizon Dr.
Suwanee, GA 30024
770/614-6101
www.omix-ada.com  

  SEMA News-January 2011-New Product Showcase 
Runner Ups:     

B&M Racing andPerformance Products
Hurst HardDrive Stick
9142 Independence Ave.
Chatsworth, CA 91311
818/483-1366
www.hurst-shifters.com

  SEMA News-January 2011-New Product Showcase 
     

Spectre Performance
ProFab Door Panels
1720 S. Carlos Ave.
Ontario, CA 91761
909/673-9800
www.spectreperformance.com  

  SEMA News-January 2011-New Product Showcase 

Best New Merchandising Display  

   
Winner:    
ARP Inc.
ARP Ultra TorqueCounter Display
325 Hartford Ave.
Daytona Beach, FL 32118
800/826-3045
www.arp-bolts.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:      

Fastway Trailer Products
Fastway Flip Display
533 S. 500 W.
Provo, UT 84601
877/523-91039
www.fastwaytrailer.com  

  SEMA News-January 2011-New Product Showcase 
     

Husky Liners
Husky Mud Guard P.O.P
.
P.O. Box 839
Winfield, KS 67156
620/221-2268
www.huskyliners.com

   SEMA News-January 2011-New Product Showcase

Best New Packaging Design

   
Winner:     
Bubba Rope
Bubba Rope
310 W. Melody Ln.
Casselberry, FL 32707
877/499-8494
www.bubbarope.com 
  SEMA News-January 2011-New Product Showcase 
Runner Ups:    

Meguiar’s Inc.
Brilliant Solutions Wheel Polishing Kit
17991 Mitchell S.
Irvine, CA 92614
800/347-5700
www.meguiars.com  

  SEMA News-January 2011-New Product Showcase 
     
AMP Research
AMP Research Bed X-Tender
2552 McGaw Ave.
Irvine, CA 92614
949/221-0023
www.amp-research.com
  SEMA News-January 2011-New Product Showcase 

Best New Performance-Racing Product  

   
Winner:    

COMP Performance Group
COMP Cams Phaser Adjustable Locks for the 2011 5.0L Mustang
3406 Democrat Rd.
Memphis, TN 38118
800/999-0853
www.compcams.com  

  SEMA News-January 2011-New Product Showcase
Runner Ups:     

Holley Performance Products
Holley LS3/L92 Hi-Ram Modular Intake Manifold System, Carb & EFI
1801 Russellville Rd.
Bowling Green, KY 42101
270/782-2900
www.holley.com  

  SEMA News-January 2011-New Product Showcase 
     

BD Diesel Performance
Big Daddy Race Turbo/ Diverter Valve
A10 33733 King Rd.
Abbotsford, BC V2S-7M9, Canada
800/887-5030
www.bd-power.com  

  SEMA News-January 2011-New Product Showcase 

Best New Performance-Street Product 

   
Winner:      
McLeod Racing
Mustang Master Cylinder Retro Kit
1600 Sierra Madre Cir.
Placentia, CA 92870
714/630-2764
www.mcleodracing.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:     
Painless Performance Products
GM Gen IV Tach Driver
2501 Ludelle St.
Fort Worth, TX 76105
817/244-6212
www.painlessperformance.com 
  SEMA News-January 2011-New Product Showcase 
     

COMP Performance Group
TCI 6X Six-Speed Transmission Package for Ford, Chrysler and Pontiac Applications
3406 Democrat Rd.
Memphis, TN 38118
800/999-0853
www.compcams.com  

  SEMA News-January 2011-New Product Showcase 

Best New Powersports Product 

   
Winner:    

AMSOIL
AMSOIL Quickshot SE
925 Tower Ave.
Superior, WI 54880
715/392-7101
www.amsoil.com

  SEMA News-January 2011-New Product Showcase 
Runner Ups     
Axia Alloys
Modular Roll Cage Clamping System
6503 W. Frye Rd., Ste. 11
Chandler, AZ 85226
480/216-6266
www.axiaalloys.com
  SEMA News-January 2011-New Product Showcase 
     

SSV Works
BM-175S/B
19528 Ventura Blvd. #158
Tarzana, CA 91356
818/991-1778
www.SSVworks.com  

   SEMA News-January 2011-New Product Showcase

Best New Street-Rod/Custom-Car Product 

   
Winner:      

Dakota Digital Inc.
VHX Hybrid Analog/Digital InstrumentSystems, GM Tri-Five Applications
4510 W. 61st St. N.
Sioux Falls, SD 57107
800/593-4160
www.dakotadigital.com

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

Billet Specialties Inc.
Billet Deck Lid Hinge
500 Shawmut Ave.
La Grange, IL 60526
708/588-0505
www.billetspecialties.com  

  SEMA News-January 2011-New Product Showcase 
     
Danchuk Manufacturing
1957 Front One-Piece OE-style Bumper
3201 S. Standard Ave.
Santa Ana, CA 92705
800/648-9554
www.danchuk.com  
  SEMA News-January 2011-New Product Showcase 

Best New Tire and Related Product 

   
Winner:      

Continental Tire
Continental ProContact With EcoPlus Technology
1830 MacMillan Park Dr.
Fort Mill, SC 29707
704/583-8683
www.continentaltire.com  

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   
Continental Tire
General Grabber
1830 MacMillan Park Dr.
Fort Mill, SC 29707
704/583-8683
www.continentaltire.com
  SEMA News-January 2011-New Product Showcase 
     

Coker Tire
Excelsior Stahl Sport
1317 Chestnut St.
Chattanooga, TN 37412
800/251-6336
www.coker.com  

  SEMA News-January 2011-New Product Showcase 

Best New Tools and Equipment Product

   
Winner:    

AAC
The Filler Detective
1001 South Gaffey St.
San Pedro, CA 90731
310/832-8336
www.fillerdetective.com  

  SEMA News-January 2011-New Product Showcase 
Runner Ups:      

TecMate North America
OptiMate 6–TM-181
1100 Invicta Dr. #22
Oakville, ON L6H 2K9, Canada
866/290-0390
www.tecmate.com  

  SEMA News-January 2011-New Product Showcase 
     

Auto Meter Products
BVA-260
413 West Elm St.
Sycamore, IL 60178
866/248-6356
www.autometer.com  

  SEMA News-January 2011-New Product Showcase 

Best New Wheel and Related Product:  

   
Winner:    
The Ultimate Wheel & Tire Plus Sizing Guide
Bolt Pattern Pro
2537-D Pacific Coast Hwy. #330 Torrance, CA 90505
310/357-7293
www.plussizingguide.com
  SEMA News-January 2011-New Product Showcase 

Runner Ups:

   

Kyowa Designs/Concept One
Concept One Executive RS-55
15325 Stafford St.
City of Industry, CA 91744
626/968-8913
www.conceptonewheels.net  

  SEMA News-January 2011-New Product Showcase 
     
iForged Performance Alloys
Forgestar Wheels Forgestar CF5
1161 N. Knollwood Cir.
Anaheim, CA 92801
714/484-1070
www.iforged.com
   

Best New Van/Pickup/Sport-Utility Product:  

   
Winner:     

Fastway Trailer Products
Fastway Flip Self-Retracting Jack Foot
533 S. 500 W.
Provo, UT 84601
801/523-9103
www.fastwaytrailer.com  

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

Shin Shield
Shin Shield
P.O. Box 1557
Vancouver, WA 98668
503/710-4075
www.shin-shield.com  

  SEMA News-January 2011-New Product Showcase 
     

RBP/Rolling Big Power–A Division of Lexani
RBP Logo Mud Flap
2380 Railroad St. #101
Corona, CA 92880
951/272-9090
www.rollingbigpower.com  

  SEMA News-January 2011-New Product Showcase 

 

Sat, 01/01/2011 - 11:03

SEMA News - January 2011

By Steve McDonald

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

California GreenhouseGases: California voters rejected Proposition 23 with a resounding 61% “no” vote. However, many proponents of the failed measure jumped ship to support its less controversial cousin, Proposition 26. Prop. 23 would have suspended implementation of California’s “Global Warming Solutions Act of 2006” until the state unemployment rate fell below 5.6%. The state would not have been able to pursue regulations intended to reduce greenhouse gas emissions, such as a cap-and-trade policy, a low carbon fuel standard, and wind and solar power mandates. Prop. 23 made no changes to California’s vehicle smog check, car scrap programs and vehicle emissions standards. Prop. 26 serves the function of delaying or preventing any new or increased fees, including but not limited to fees associated with the implementation of the law. New fees will now require approval by 2/3 of each house of the California State Legislature or 2/3 of registered voters. Measures to increase taxes or fees that passed the legislature in 2010 will be permitted to remain in effect for one year, during which time they must garner the 2/3 authorization to remain in effect. Previous to the passage of Prop. 26, lawmakers were able to balance the state budget and introduce laws that were revenue neutral—meaning that they increased the collection of funds from one source while decreasing it from another—with a simple majority. Under Prop. 26, a new super-majority of voters will be necessary for these measures.

California Smog-Check Program: Governor Arnold Schwarzenegger signed into law a bill to revamp California’s smog-check program. No earlier than January 1, 2013, smog-check stations will be required to measure the emissions of model-year ’00 and newer vehicles using onboard diagnostic testing. Current California smog-testing procedures require loaded-mode dynamometer or two-speed idle testing, depending on where the vehicle is registered. The new law also directs that a procedure be developed for testing vehicles that are not able to be tested through an onboard diagnostic computer system. Under this procedure, vehicles with prohibitive or unusual inspection circumstances must be inspected at a referee station. The visual inspection will remain a component of California smog checks. Included in the bill are provisions for greater oversight of inspection stations, including providing for increased penalty fees for violations of mandated smog- check procedures.

California Consumer Products: Legislation to place additional requirements on the manufacture, sale or distribution of certain consumer products, including automotive products used to maintain the appearance of a motor vehicle (including those for washing, waxing, polishing, cleaning or treating the interior or exterior of the vehicle), was defeated. Under the bill, a manufacturer would have been required to disclose each ingredient contained in the product on the manufacturer’s website and provide the web address and a statement on the product’s label.

California Brake Friction Materials: A coalition of industry associations helped alter legislation that would have placed restrictive limits on substances in brake friction materials. The amended bill provides for exemptions for brakes to be used on vehicles manufactured by low-volume manufacturers and those to be used on vehicles manufactured before the prohibition goes into effect in 2021. Amendments to the bill also included the creation of an advisory board with the power to grant further exemptions on a case-by-case basis. The amended bill was signed into law by Governor Schwarzenegger. 

Pennsylvania Registration Fees: SEMA is opposing legislation that threatens to increase fees for all vehicle owners. Under the bill, general passenger cars will face a $13 increase in their registration fee, while the one-time registration fee for antique, classic and collectible vehicles will go up by $27 (from $75 to $102) and the initial registration fee for street rods by $29 (from $20 to $51). Additionally, these fees would be increased again each subsequent year following enactment. The measure was introduced as the state struggles to find funding for its transportation infrastructure in the face of budget shortcomings. The bill currently awaits action in the House Appropriations Committee.

Wisconsin Imported Collector Cars: A SEMA-opposed regulation to prohibit the registration of certain imported collector vehicles has been put on hold. Members of the Senate Transportation Committee voted by ballot to send the proposed rule, Trans 123, back to the Department of Transportation for revisions due to the vocal opposition of Wisconsin enthusiast groups. Under an agreement reached with department officials, the rule will not be resubmitted but will be considered by lawmakers in the 2011 legislative session. The measure threatened to prohibit the registration of imported vehicles manufactured after 1967 that did not meet Federal Motor Vehicle Safety Standards. U.S. law specifically exempts imported vehicles that are 25 years old and older from these standards. The Wisconsin proposal would have been inconsistent with federal law and prohibited the registration of vehicles coming in from other states that have already been proven safe on U.S. roadways.

Federal Update


Ethanol Content in Gasoline: The U.S. Environmental Protection Agency (EPA) ruled that gasoline for ’07 and newer vehicles may contain up to 15% ethanol (E15) rather than 10% ethanol (E10). The decision has been challenged in court. The EPA confirmed that there is insufficient test data to permit E15 to be used in model-year ’00 and older vehicles, and the agency is still gathering data for ’01–’06 vehicles. SEMA has consistently voiced concern that ethanol increases water formation, which can then create formic acid and corrode metals, plastics and rubber. SEMA will continue to oppose E15 until there are conclusive scientific findings that demonstrate that it will not harm automobiles of any age as a result of corrosion or other chemical incompatibilities. Even if sales are permitted by the courts, consumers will not see E15 at the pump any time soon. The EPA must first approve regulations on how gas stations will label their pumps to avoid consumer misfueling. Furthermore, gasoline retailers will be under no obligation to market the fuel. In fact, some retailers oppose the fuel over concern that they could be held liable if E15 damages a vehicle. Gas stations and distributors may also need to invest in new storage tanks, hoses and other equipment.

“Green” Advertising Claims: The Federal Trade Commission (FTC) is updating its “Green Guides,” which are intended to help marketers avoid misleading environmental claims. The guides were first issued in 1992 but have not been revised since 1998. The guides cover general principles that apply to all environmental marketing claims; consumer perception of claims and marketing substantiation of claims; and avoiding consumer deception. A recent consumer marketing study found that most people thought a “green” product was recyclable, biodegradable, made from recycled materials or made with renewable materials. Since very few products, if any, have all of these attributes, the FTC’s guide revisions are intended to clarify and limit the claims. The proposed revisions would require companies to provide more specific information about claims and also qualify third-party endorsements with language that is clear, prominent and specific. The FTC is expected to finalize the updates in 2011.

Fuel-Efficiency Standards for Trucks and Buses: For the first time, the U.S. government is establishing standards for fuel efficiency and greenhouse gas emissions for large trucks and buses. The National Highway Traffic Safety Administration (NHTSA) and EPA have proposed 20% cuts in fuel use by 2018. The standards would apply to model-year ’14–’18 buses along with three separate truck classes: combination tractors that typically pull trailers; heavy-duty pickups and delivery vans; and “vocational” trucks, such as utility vehicles, fire and garbage trucks. The new standards would also reduce emissions of nitrogen oxides, methane, particulate matter and other pollutants. The EPA and NHTSA estimate that achieving the standards could cost the truck manufacturing and trucking industry $7.7 billion invested in four technological areas: engines, aerodynamics, tires, and reduced engine idling.

OSHA Noise Standards: The Occupational Safety and Health Administration (OSHA) is proposing to interpret its industry noise exposure standards as requiring employers to implement “feasible administrative” or “engineering controls to reduce noise to acceptable standards.” OSHA is clarifying that personal protective equipment, such as ear plugs and ear muffs, could only be used as supplements when administrative or engineering controls are not completely effective. OSHA notes that the term “feasible” would have an ordinary meaning of “achievable” or “capable of being done.” In its proposed enforcement of the standard, OSHA would consider administrative or engineering controls to be economically feasible if they do not threaten the employer’s ability to remain in business or if the threat to viability results from the employers having failed to keep up with industry and health standards.

Health Care Cost Reporting: The Internal Revenue Service (IRS) has provided companies with a one-year delay before they are required to report the dollar amount of the health insurance premiums paid for each employee on their W-2s. The amount will be listed as a nontaxable employer fringe benefit. Under the health care law, the reporting requirement was to take effect in 2011. It is now optional for next year but required in 2012. The IRS wants to make sure employers have enough time to adjust their payroll systems. A main purpose of the reporting requirement is to make workers more aware of health care costs and to identify high-value insurance plans (coverage above $10,200 per individual; $27,500 per family) that will be subject to tax as of 2018. 

Sat, 01/01/2011 - 11:03

SEMA News - January 2011

By Steve McDonald

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

California GreenhouseGases: California voters rejected Proposition 23 with a resounding 61% “no” vote. However, many proponents of the failed measure jumped ship to support its less controversial cousin, Proposition 26. Prop. 23 would have suspended implementation of California’s “Global Warming Solutions Act of 2006” until the state unemployment rate fell below 5.6%. The state would not have been able to pursue regulations intended to reduce greenhouse gas emissions, such as a cap-and-trade policy, a low carbon fuel standard, and wind and solar power mandates. Prop. 23 made no changes to California’s vehicle smog check, car scrap programs and vehicle emissions standards. Prop. 26 serves the function of delaying or preventing any new or increased fees, including but not limited to fees associated with the implementation of the law. New fees will now require approval by 2/3 of each house of the California State Legislature or 2/3 of registered voters. Measures to increase taxes or fees that passed the legislature in 2010 will be permitted to remain in effect for one year, during which time they must garner the 2/3 authorization to remain in effect. Previous to the passage of Prop. 26, lawmakers were able to balance the state budget and introduce laws that were revenue neutral—meaning that they increased the collection of funds from one source while decreasing it from another—with a simple majority. Under Prop. 26, a new super-majority of voters will be necessary for these measures.

California Smog-Check Program: Governor Arnold Schwarzenegger signed into law a bill to revamp California’s smog-check program. No earlier than January 1, 2013, smog-check stations will be required to measure the emissions of model-year ’00 and newer vehicles using onboard diagnostic testing. Current California smog-testing procedures require loaded-mode dynamometer or two-speed idle testing, depending on where the vehicle is registered. The new law also directs that a procedure be developed for testing vehicles that are not able to be tested through an onboard diagnostic computer system. Under this procedure, vehicles with prohibitive or unusual inspection circumstances must be inspected at a referee station. The visual inspection will remain a component of California smog checks. Included in the bill are provisions for greater oversight of inspection stations, including providing for increased penalty fees for violations of mandated smog- check procedures.

California Consumer Products: Legislation to place additional requirements on the manufacture, sale or distribution of certain consumer products, including automotive products used to maintain the appearance of a motor vehicle (including those for washing, waxing, polishing, cleaning or treating the interior or exterior of the vehicle), was defeated. Under the bill, a manufacturer would have been required to disclose each ingredient contained in the product on the manufacturer’s website and provide the web address and a statement on the product’s label.

California Brake Friction Materials: A coalition of industry associations helped alter legislation that would have placed restrictive limits on substances in brake friction materials. The amended bill provides for exemptions for brakes to be used on vehicles manufactured by low-volume manufacturers and those to be used on vehicles manufactured before the prohibition goes into effect in 2021. Amendments to the bill also included the creation of an advisory board with the power to grant further exemptions on a case-by-case basis. The amended bill was signed into law by Governor Schwarzenegger. 

Pennsylvania Registration Fees: SEMA is opposing legislation that threatens to increase fees for all vehicle owners. Under the bill, general passenger cars will face a $13 increase in their registration fee, while the one-time registration fee for antique, classic and collectible vehicles will go up by $27 (from $75 to $102) and the initial registration fee for street rods by $29 (from $20 to $51). Additionally, these fees would be increased again each subsequent year following enactment. The measure was introduced as the state struggles to find funding for its transportation infrastructure in the face of budget shortcomings. The bill currently awaits action in the House Appropriations Committee.

Wisconsin Imported Collector Cars: A SEMA-opposed regulation to prohibit the registration of certain imported collector vehicles has been put on hold. Members of the Senate Transportation Committee voted by ballot to send the proposed rule, Trans 123, back to the Department of Transportation for revisions due to the vocal opposition of Wisconsin enthusiast groups. Under an agreement reached with department officials, the rule will not be resubmitted but will be considered by lawmakers in the 2011 legislative session. The measure threatened to prohibit the registration of imported vehicles manufactured after 1967 that did not meet Federal Motor Vehicle Safety Standards. U.S. law specifically exempts imported vehicles that are 25 years old and older from these standards. The Wisconsin proposal would have been inconsistent with federal law and prohibited the registration of vehicles coming in from other states that have already been proven safe on U.S. roadways.

Federal Update


Ethanol Content in Gasoline: The U.S. Environmental Protection Agency (EPA) ruled that gasoline for ’07 and newer vehicles may contain up to 15% ethanol (E15) rather than 10% ethanol (E10). The decision has been challenged in court. The EPA confirmed that there is insufficient test data to permit E15 to be used in model-year ’00 and older vehicles, and the agency is still gathering data for ’01–’06 vehicles. SEMA has consistently voiced concern that ethanol increases water formation, which can then create formic acid and corrode metals, plastics and rubber. SEMA will continue to oppose E15 until there are conclusive scientific findings that demonstrate that it will not harm automobiles of any age as a result of corrosion or other chemical incompatibilities. Even if sales are permitted by the courts, consumers will not see E15 at the pump any time soon. The EPA must first approve regulations on how gas stations will label their pumps to avoid consumer misfueling. Furthermore, gasoline retailers will be under no obligation to market the fuel. In fact, some retailers oppose the fuel over concern that they could be held liable if E15 damages a vehicle. Gas stations and distributors may also need to invest in new storage tanks, hoses and other equipment.

“Green” Advertising Claims: The Federal Trade Commission (FTC) is updating its “Green Guides,” which are intended to help marketers avoid misleading environmental claims. The guides were first issued in 1992 but have not been revised since 1998. The guides cover general principles that apply to all environmental marketing claims; consumer perception of claims and marketing substantiation of claims; and avoiding consumer deception. A recent consumer marketing study found that most people thought a “green” product was recyclable, biodegradable, made from recycled materials or made with renewable materials. Since very few products, if any, have all of these attributes, the FTC’s guide revisions are intended to clarify and limit the claims. The proposed revisions would require companies to provide more specific information about claims and also qualify third-party endorsements with language that is clear, prominent and specific. The FTC is expected to finalize the updates in 2011.

Fuel-Efficiency Standards for Trucks and Buses: For the first time, the U.S. government is establishing standards for fuel efficiency and greenhouse gas emissions for large trucks and buses. The National Highway Traffic Safety Administration (NHTSA) and EPA have proposed 20% cuts in fuel use by 2018. The standards would apply to model-year ’14–’18 buses along with three separate truck classes: combination tractors that typically pull trailers; heavy-duty pickups and delivery vans; and “vocational” trucks, such as utility vehicles, fire and garbage trucks. The new standards would also reduce emissions of nitrogen oxides, methane, particulate matter and other pollutants. The EPA and NHTSA estimate that achieving the standards could cost the truck manufacturing and trucking industry $7.7 billion invested in four technological areas: engines, aerodynamics, tires, and reduced engine idling.

OSHA Noise Standards: The Occupational Safety and Health Administration (OSHA) is proposing to interpret its industry noise exposure standards as requiring employers to implement “feasible administrative” or “engineering controls to reduce noise to acceptable standards.” OSHA is clarifying that personal protective equipment, such as ear plugs and ear muffs, could only be used as supplements when administrative or engineering controls are not completely effective. OSHA notes that the term “feasible” would have an ordinary meaning of “achievable” or “capable of being done.” In its proposed enforcement of the standard, OSHA would consider administrative or engineering controls to be economically feasible if they do not threaten the employer’s ability to remain in business or if the threat to viability results from the employers having failed to keep up with industry and health standards.

Health Care Cost Reporting: The Internal Revenue Service (IRS) has provided companies with a one-year delay before they are required to report the dollar amount of the health insurance premiums paid for each employee on their W-2s. The amount will be listed as a nontaxable employer fringe benefit. Under the health care law, the reporting requirement was to take effect in 2011. It is now optional for next year but required in 2012. The IRS wants to make sure employers have enough time to adjust their payroll systems. A main purpose of the reporting requirement is to make workers more aware of health care costs and to identify high-value insurance plans (coverage above $10,200 per individual; $27,500 per family) that will be subject to tax as of 2018. 

Sat, 01/01/2011 - 11:03

SEMA News - January 2011

By Steve McDonald

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

California GreenhouseGases: California voters rejected Proposition 23 with a resounding 61% “no” vote. However, many proponents of the failed measure jumped ship to support its less controversial cousin, Proposition 26. Prop. 23 would have suspended implementation of California’s “Global Warming Solutions Act of 2006” until the state unemployment rate fell below 5.6%. The state would not have been able to pursue regulations intended to reduce greenhouse gas emissions, such as a cap-and-trade policy, a low carbon fuel standard, and wind and solar power mandates. Prop. 23 made no changes to California’s vehicle smog check, car scrap programs and vehicle emissions standards. Prop. 26 serves the function of delaying or preventing any new or increased fees, including but not limited to fees associated with the implementation of the law. New fees will now require approval by 2/3 of each house of the California State Legislature or 2/3 of registered voters. Measures to increase taxes or fees that passed the legislature in 2010 will be permitted to remain in effect for one year, during which time they must garner the 2/3 authorization to remain in effect. Previous to the passage of Prop. 26, lawmakers were able to balance the state budget and introduce laws that were revenue neutral—meaning that they increased the collection of funds from one source while decreasing it from another—with a simple majority. Under Prop. 26, a new super-majority of voters will be necessary for these measures.

California Smog-Check Program: Governor Arnold Schwarzenegger signed into law a bill to revamp California’s smog-check program. No earlier than January 1, 2013, smog-check stations will be required to measure the emissions of model-year ’00 and newer vehicles using onboard diagnostic testing. Current California smog-testing procedures require loaded-mode dynamometer or two-speed idle testing, depending on where the vehicle is registered. The new law also directs that a procedure be developed for testing vehicles that are not able to be tested through an onboard diagnostic computer system. Under this procedure, vehicles with prohibitive or unusual inspection circumstances must be inspected at a referee station. The visual inspection will remain a component of California smog checks. Included in the bill are provisions for greater oversight of inspection stations, including providing for increased penalty fees for violations of mandated smog- check procedures.

California Consumer Products: Legislation to place additional requirements on the manufacture, sale or distribution of certain consumer products, including automotive products used to maintain the appearance of a motor vehicle (including those for washing, waxing, polishing, cleaning or treating the interior or exterior of the vehicle), was defeated. Under the bill, a manufacturer would have been required to disclose each ingredient contained in the product on the manufacturer’s website and provide the web address and a statement on the product’s label.

California Brake Friction Materials: A coalition of industry associations helped alter legislation that would have placed restrictive limits on substances in brake friction materials. The amended bill provides for exemptions for brakes to be used on vehicles manufactured by low-volume manufacturers and those to be used on vehicles manufactured before the prohibition goes into effect in 2021. Amendments to the bill also included the creation of an advisory board with the power to grant further exemptions on a case-by-case basis. The amended bill was signed into law by Governor Schwarzenegger. 

Pennsylvania Registration Fees: SEMA is opposing legislation that threatens to increase fees for all vehicle owners. Under the bill, general passenger cars will face a $13 increase in their registration fee, while the one-time registration fee for antique, classic and collectible vehicles will go up by $27 (from $75 to $102) and the initial registration fee for street rods by $29 (from $20 to $51). Additionally, these fees would be increased again each subsequent year following enactment. The measure was introduced as the state struggles to find funding for its transportation infrastructure in the face of budget shortcomings. The bill currently awaits action in the House Appropriations Committee.

Wisconsin Imported Collector Cars: A SEMA-opposed regulation to prohibit the registration of certain imported collector vehicles has been put on hold. Members of the Senate Transportation Committee voted by ballot to send the proposed rule, Trans 123, back to the Department of Transportation for revisions due to the vocal opposition of Wisconsin enthusiast groups. Under an agreement reached with department officials, the rule will not be resubmitted but will be considered by lawmakers in the 2011 legislative session. The measure threatened to prohibit the registration of imported vehicles manufactured after 1967 that did not meet Federal Motor Vehicle Safety Standards. U.S. law specifically exempts imported vehicles that are 25 years old and older from these standards. The Wisconsin proposal would have been inconsistent with federal law and prohibited the registration of vehicles coming in from other states that have already been proven safe on U.S. roadways.

Federal Update


Ethanol Content in Gasoline: The U.S. Environmental Protection Agency (EPA) ruled that gasoline for ’07 and newer vehicles may contain up to 15% ethanol (E15) rather than 10% ethanol (E10). The decision has been challenged in court. The EPA confirmed that there is insufficient test data to permit E15 to be used in model-year ’00 and older vehicles, and the agency is still gathering data for ’01–’06 vehicles. SEMA has consistently voiced concern that ethanol increases water formation, which can then create formic acid and corrode metals, plastics and rubber. SEMA will continue to oppose E15 until there are conclusive scientific findings that demonstrate that it will not harm automobiles of any age as a result of corrosion or other chemical incompatibilities. Even if sales are permitted by the courts, consumers will not see E15 at the pump any time soon. The EPA must first approve regulations on how gas stations will label their pumps to avoid consumer misfueling. Furthermore, gasoline retailers will be under no obligation to market the fuel. In fact, some retailers oppose the fuel over concern that they could be held liable if E15 damages a vehicle. Gas stations and distributors may also need to invest in new storage tanks, hoses and other equipment.

“Green” Advertising Claims: The Federal Trade Commission (FTC) is updating its “Green Guides,” which are intended to help marketers avoid misleading environmental claims. The guides were first issued in 1992 but have not been revised since 1998. The guides cover general principles that apply to all environmental marketing claims; consumer perception of claims and marketing substantiation of claims; and avoiding consumer deception. A recent consumer marketing study found that most people thought a “green” product was recyclable, biodegradable, made from recycled materials or made with renewable materials. Since very few products, if any, have all of these attributes, the FTC’s guide revisions are intended to clarify and limit the claims. The proposed revisions would require companies to provide more specific information about claims and also qualify third-party endorsements with language that is clear, prominent and specific. The FTC is expected to finalize the updates in 2011.

Fuel-Efficiency Standards for Trucks and Buses: For the first time, the U.S. government is establishing standards for fuel efficiency and greenhouse gas emissions for large trucks and buses. The National Highway Traffic Safety Administration (NHTSA) and EPA have proposed 20% cuts in fuel use by 2018. The standards would apply to model-year ’14–’18 buses along with three separate truck classes: combination tractors that typically pull trailers; heavy-duty pickups and delivery vans; and “vocational” trucks, such as utility vehicles, fire and garbage trucks. The new standards would also reduce emissions of nitrogen oxides, methane, particulate matter and other pollutants. The EPA and NHTSA estimate that achieving the standards could cost the truck manufacturing and trucking industry $7.7 billion invested in four technological areas: engines, aerodynamics, tires, and reduced engine idling.

OSHA Noise Standards: The Occupational Safety and Health Administration (OSHA) is proposing to interpret its industry noise exposure standards as requiring employers to implement “feasible administrative” or “engineering controls to reduce noise to acceptable standards.” OSHA is clarifying that personal protective equipment, such as ear plugs and ear muffs, could only be used as supplements when administrative or engineering controls are not completely effective. OSHA notes that the term “feasible” would have an ordinary meaning of “achievable” or “capable of being done.” In its proposed enforcement of the standard, OSHA would consider administrative or engineering controls to be economically feasible if they do not threaten the employer’s ability to remain in business or if the threat to viability results from the employers having failed to keep up with industry and health standards.

Health Care Cost Reporting: The Internal Revenue Service (IRS) has provided companies with a one-year delay before they are required to report the dollar amount of the health insurance premiums paid for each employee on their W-2s. The amount will be listed as a nontaxable employer fringe benefit. Under the health care law, the reporting requirement was to take effect in 2011. It is now optional for next year but required in 2012. The IRS wants to make sure employers have enough time to adjust their payroll systems. A main purpose of the reporting requirement is to make workers more aware of health care costs and to identify high-value insurance plans (coverage above $10,200 per individual; $27,500 per family) that will be subject to tax as of 2018. 

Sat, 01/01/2011 - 11:03

SEMA News - January 2011

By Steve McDonald

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

California GreenhouseGases: California voters rejected Proposition 23 with a resounding 61% “no” vote. However, many proponents of the failed measure jumped ship to support its less controversial cousin, Proposition 26. Prop. 23 would have suspended implementation of California’s “Global Warming Solutions Act of 2006” until the state unemployment rate fell below 5.6%. The state would not have been able to pursue regulations intended to reduce greenhouse gas emissions, such as a cap-and-trade policy, a low carbon fuel standard, and wind and solar power mandates. Prop. 23 made no changes to California’s vehicle smog check, car scrap programs and vehicle emissions standards. Prop. 26 serves the function of delaying or preventing any new or increased fees, including but not limited to fees associated with the implementation of the law. New fees will now require approval by 2/3 of each house of the California State Legislature or 2/3 of registered voters. Measures to increase taxes or fees that passed the legislature in 2010 will be permitted to remain in effect for one year, during which time they must garner the 2/3 authorization to remain in effect. Previous to the passage of Prop. 26, lawmakers were able to balance the state budget and introduce laws that were revenue neutral—meaning that they increased the collection of funds from one source while decreasing it from another—with a simple majority. Under Prop. 26, a new super-majority of voters will be necessary for these measures.

California Smog-Check Program: Governor Arnold Schwarzenegger signed into law a bill to revamp California’s smog-check program. No earlier than January 1, 2013, smog-check stations will be required to measure the emissions of model-year ’00 and newer vehicles using onboard diagnostic testing. Current California smog-testing procedures require loaded-mode dynamometer or two-speed idle testing, depending on where the vehicle is registered. The new law also directs that a procedure be developed for testing vehicles that are not able to be tested through an onboard diagnostic computer system. Under this procedure, vehicles with prohibitive or unusual inspection circumstances must be inspected at a referee station. The visual inspection will remain a component of California smog checks. Included in the bill are provisions for greater oversight of inspection stations, including providing for increased penalty fees for violations of mandated smog- check procedures.

California Consumer Products: Legislation to place additional requirements on the manufacture, sale or distribution of certain consumer products, including automotive products used to maintain the appearance of a motor vehicle (including those for washing, waxing, polishing, cleaning or treating the interior or exterior of the vehicle), was defeated. Under the bill, a manufacturer would have been required to disclose each ingredient contained in the product on the manufacturer’s website and provide the web address and a statement on the product’s label.

California Brake Friction Materials: A coalition of industry associations helped alter legislation that would have placed restrictive limits on substances in brake friction materials. The amended bill provides for exemptions for brakes to be used on vehicles manufactured by low-volume manufacturers and those to be used on vehicles manufactured before the prohibition goes into effect in 2021. Amendments to the bill also included the creation of an advisory board with the power to grant further exemptions on a case-by-case basis. The amended bill was signed into law by Governor Schwarzenegger. 

Pennsylvania Registration Fees: SEMA is opposing legislation that threatens to increase fees for all vehicle owners. Under the bill, general passenger cars will face a $13 increase in their registration fee, while the one-time registration fee for antique, classic and collectible vehicles will go up by $27 (from $75 to $102) and the initial registration fee for street rods by $29 (from $20 to $51). Additionally, these fees would be increased again each subsequent year following enactment. The measure was introduced as the state struggles to find funding for its transportation infrastructure in the face of budget shortcomings. The bill currently awaits action in the House Appropriations Committee.

Wisconsin Imported Collector Cars: A SEMA-opposed regulation to prohibit the registration of certain imported collector vehicles has been put on hold. Members of the Senate Transportation Committee voted by ballot to send the proposed rule, Trans 123, back to the Department of Transportation for revisions due to the vocal opposition of Wisconsin enthusiast groups. Under an agreement reached with department officials, the rule will not be resubmitted but will be considered by lawmakers in the 2011 legislative session. The measure threatened to prohibit the registration of imported vehicles manufactured after 1967 that did not meet Federal Motor Vehicle Safety Standards. U.S. law specifically exempts imported vehicles that are 25 years old and older from these standards. The Wisconsin proposal would have been inconsistent with federal law and prohibited the registration of vehicles coming in from other states that have already been proven safe on U.S. roadways.

Federal Update


Ethanol Content in Gasoline: The U.S. Environmental Protection Agency (EPA) ruled that gasoline for ’07 and newer vehicles may contain up to 15% ethanol (E15) rather than 10% ethanol (E10). The decision has been challenged in court. The EPA confirmed that there is insufficient test data to permit E15 to be used in model-year ’00 and older vehicles, and the agency is still gathering data for ’01–’06 vehicles. SEMA has consistently voiced concern that ethanol increases water formation, which can then create formic acid and corrode metals, plastics and rubber. SEMA will continue to oppose E15 until there are conclusive scientific findings that demonstrate that it will not harm automobiles of any age as a result of corrosion or other chemical incompatibilities. Even if sales are permitted by the courts, consumers will not see E15 at the pump any time soon. The EPA must first approve regulations on how gas stations will label their pumps to avoid consumer misfueling. Furthermore, gasoline retailers will be under no obligation to market the fuel. In fact, some retailers oppose the fuel over concern that they could be held liable if E15 damages a vehicle. Gas stations and distributors may also need to invest in new storage tanks, hoses and other equipment.

“Green” Advertising Claims: The Federal Trade Commission (FTC) is updating its “Green Guides,” which are intended to help marketers avoid misleading environmental claims. The guides were first issued in 1992 but have not been revised since 1998. The guides cover general principles that apply to all environmental marketing claims; consumer perception of claims and marketing substantiation of claims; and avoiding consumer deception. A recent consumer marketing study found that most people thought a “green” product was recyclable, biodegradable, made from recycled materials or made with renewable materials. Since very few products, if any, have all of these attributes, the FTC’s guide revisions are intended to clarify and limit the claims. The proposed revisions would require companies to provide more specific information about claims and also qualify third-party endorsements with language that is clear, prominent and specific. The FTC is expected to finalize the updates in 2011.

Fuel-Efficiency Standards for Trucks and Buses: For the first time, the U.S. government is establishing standards for fuel efficiency and greenhouse gas emissions for large trucks and buses. The National Highway Traffic Safety Administration (NHTSA) and EPA have proposed 20% cuts in fuel use by 2018. The standards would apply to model-year ’14–’18 buses along with three separate truck classes: combination tractors that typically pull trailers; heavy-duty pickups and delivery vans; and “vocational” trucks, such as utility vehicles, fire and garbage trucks. The new standards would also reduce emissions of nitrogen oxides, methane, particulate matter and other pollutants. The EPA and NHTSA estimate that achieving the standards could cost the truck manufacturing and trucking industry $7.7 billion invested in four technological areas: engines, aerodynamics, tires, and reduced engine idling.

OSHA Noise Standards: The Occupational Safety and Health Administration (OSHA) is proposing to interpret its industry noise exposure standards as requiring employers to implement “feasible administrative” or “engineering controls to reduce noise to acceptable standards.” OSHA is clarifying that personal protective equipment, such as ear plugs and ear muffs, could only be used as supplements when administrative or engineering controls are not completely effective. OSHA notes that the term “feasible” would have an ordinary meaning of “achievable” or “capable of being done.” In its proposed enforcement of the standard, OSHA would consider administrative or engineering controls to be economically feasible if they do not threaten the employer’s ability to remain in business or if the threat to viability results from the employers having failed to keep up with industry and health standards.

Health Care Cost Reporting: The Internal Revenue Service (IRS) has provided companies with a one-year delay before they are required to report the dollar amount of the health insurance premiums paid for each employee on their W-2s. The amount will be listed as a nontaxable employer fringe benefit. Under the health care law, the reporting requirement was to take effect in 2011. It is now optional for next year but required in 2012. The IRS wants to make sure employers have enough time to adjust their payroll systems. A main purpose of the reporting requirement is to make workers more aware of health care costs and to identify high-value insurance plans (coverage above $10,200 per individual; $27,500 per family) that will be subject to tax as of 2018. 

Sat, 01/01/2011 - 11:03

SEMA News - January 2011

By Steve McDonald

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

California GreenhouseGases: California voters rejected Proposition 23 with a resounding 61% “no” vote. However, many proponents of the failed measure jumped ship to support its less controversial cousin, Proposition 26. Prop. 23 would have suspended implementation of California’s “Global Warming Solutions Act of 2006” until the state unemployment rate fell below 5.6%. The state would not have been able to pursue regulations intended to reduce greenhouse gas emissions, such as a cap-and-trade policy, a low carbon fuel standard, and wind and solar power mandates. Prop. 23 made no changes to California’s vehicle smog check, car scrap programs and vehicle emissions standards. Prop. 26 serves the function of delaying or preventing any new or increased fees, including but not limited to fees associated with the implementation of the law. New fees will now require approval by 2/3 of each house of the California State Legislature or 2/3 of registered voters. Measures to increase taxes or fees that passed the legislature in 2010 will be permitted to remain in effect for one year, during which time they must garner the 2/3 authorization to remain in effect. Previous to the passage of Prop. 26, lawmakers were able to balance the state budget and introduce laws that were revenue neutral—meaning that they increased the collection of funds from one source while decreasing it from another—with a simple majority. Under Prop. 26, a new super-majority of voters will be necessary for these measures.

California Smog-Check Program: Governor Arnold Schwarzenegger signed into law a bill to revamp California’s smog-check program. No earlier than January 1, 2013, smog-check stations will be required to measure the emissions of model-year ’00 and newer vehicles using onboard diagnostic testing. Current California smog-testing procedures require loaded-mode dynamometer or two-speed idle testing, depending on where the vehicle is registered. The new law also directs that a procedure be developed for testing vehicles that are not able to be tested through an onboard diagnostic computer system. Under this procedure, vehicles with prohibitive or unusual inspection circumstances must be inspected at a referee station. The visual inspection will remain a component of California smog checks. Included in the bill are provisions for greater oversight of inspection stations, including providing for increased penalty fees for violations of mandated smog- check procedures.

California Consumer Products: Legislation to place additional requirements on the manufacture, sale or distribution of certain consumer products, including automotive products used to maintain the appearance of a motor vehicle (including those for washing, waxing, polishing, cleaning or treating the interior or exterior of the vehicle), was defeated. Under the bill, a manufacturer would have been required to disclose each ingredient contained in the product on the manufacturer’s website and provide the web address and a statement on the product’s label.

California Brake Friction Materials: A coalition of industry associations helped alter legislation that would have placed restrictive limits on substances in brake friction materials. The amended bill provides for exemptions for brakes to be used on vehicles manufactured by low-volume manufacturers and those to be used on vehicles manufactured before the prohibition goes into effect in 2021. Amendments to the bill also included the creation of an advisory board with the power to grant further exemptions on a case-by-case basis. The amended bill was signed into law by Governor Schwarzenegger. 

Pennsylvania Registration Fees: SEMA is opposing legislation that threatens to increase fees for all vehicle owners. Under the bill, general passenger cars will face a $13 increase in their registration fee, while the one-time registration fee for antique, classic and collectible vehicles will go up by $27 (from $75 to $102) and the initial registration fee for street rods by $29 (from $20 to $51). Additionally, these fees would be increased again each subsequent year following enactment. The measure was introduced as the state struggles to find funding for its transportation infrastructure in the face of budget shortcomings. The bill currently awaits action in the House Appropriations Committee.

Wisconsin Imported Collector Cars: A SEMA-opposed regulation to prohibit the registration of certain imported collector vehicles has been put on hold. Members of the Senate Transportation Committee voted by ballot to send the proposed rule, Trans 123, back to the Department of Transportation for revisions due to the vocal opposition of Wisconsin enthusiast groups. Under an agreement reached with department officials, the rule will not be resubmitted but will be considered by lawmakers in the 2011 legislative session. The measure threatened to prohibit the registration of imported vehicles manufactured after 1967 that did not meet Federal Motor Vehicle Safety Standards. U.S. law specifically exempts imported vehicles that are 25 years old and older from these standards. The Wisconsin proposal would have been inconsistent with federal law and prohibited the registration of vehicles coming in from other states that have already been proven safe on U.S. roadways.

Federal Update


Ethanol Content in Gasoline: The U.S. Environmental Protection Agency (EPA) ruled that gasoline for ’07 and newer vehicles may contain up to 15% ethanol (E15) rather than 10% ethanol (E10). The decision has been challenged in court. The EPA confirmed that there is insufficient test data to permit E15 to be used in model-year ’00 and older vehicles, and the agency is still gathering data for ’01–’06 vehicles. SEMA has consistently voiced concern that ethanol increases water formation, which can then create formic acid and corrode metals, plastics and rubber. SEMA will continue to oppose E15 until there are conclusive scientific findings that demonstrate that it will not harm automobiles of any age as a result of corrosion or other chemical incompatibilities. Even if sales are permitted by the courts, consumers will not see E15 at the pump any time soon. The EPA must first approve regulations on how gas stations will label their pumps to avoid consumer misfueling. Furthermore, gasoline retailers will be under no obligation to market the fuel. In fact, some retailers oppose the fuel over concern that they could be held liable if E15 damages a vehicle. Gas stations and distributors may also need to invest in new storage tanks, hoses and other equipment.

“Green” Advertising Claims: The Federal Trade Commission (FTC) is updating its “Green Guides,” which are intended to help marketers avoid misleading environmental claims. The guides were first issued in 1992 but have not been revised since 1998. The guides cover general principles that apply to all environmental marketing claims; consumer perception of claims and marketing substantiation of claims; and avoiding consumer deception. A recent consumer marketing study found that most people thought a “green” product was recyclable, biodegradable, made from recycled materials or made with renewable materials. Since very few products, if any, have all of these attributes, the FTC’s guide revisions are intended to clarify and limit the claims. The proposed revisions would require companies to provide more specific information about claims and also qualify third-party endorsements with language that is clear, prominent and specific. The FTC is expected to finalize the updates in 2011.

Fuel-Efficiency Standards for Trucks and Buses: For the first time, the U.S. government is establishing standards for fuel efficiency and greenhouse gas emissions for large trucks and buses. The National Highway Traffic Safety Administration (NHTSA) and EPA have proposed 20% cuts in fuel use by 2018. The standards would apply to model-year ’14–’18 buses along with three separate truck classes: combination tractors that typically pull trailers; heavy-duty pickups and delivery vans; and “vocational” trucks, such as utility vehicles, fire and garbage trucks. The new standards would also reduce emissions of nitrogen oxides, methane, particulate matter and other pollutants. The EPA and NHTSA estimate that achieving the standards could cost the truck manufacturing and trucking industry $7.7 billion invested in four technological areas: engines, aerodynamics, tires, and reduced engine idling.

OSHA Noise Standards: The Occupational Safety and Health Administration (OSHA) is proposing to interpret its industry noise exposure standards as requiring employers to implement “feasible administrative” or “engineering controls to reduce noise to acceptable standards.” OSHA is clarifying that personal protective equipment, such as ear plugs and ear muffs, could only be used as supplements when administrative or engineering controls are not completely effective. OSHA notes that the term “feasible” would have an ordinary meaning of “achievable” or “capable of being done.” In its proposed enforcement of the standard, OSHA would consider administrative or engineering controls to be economically feasible if they do not threaten the employer’s ability to remain in business or if the threat to viability results from the employers having failed to keep up with industry and health standards.

Health Care Cost Reporting: The Internal Revenue Service (IRS) has provided companies with a one-year delay before they are required to report the dollar amount of the health insurance premiums paid for each employee on their W-2s. The amount will be listed as a nontaxable employer fringe benefit. Under the health care law, the reporting requirement was to take effect in 2011. It is now optional for next year but required in 2012. The IRS wants to make sure employers have enough time to adjust their payroll systems. A main purpose of the reporting requirement is to make workers more aware of health care costs and to identify high-value insurance plans (coverage above $10,200 per individual; $27,500 per family) that will be subject to tax as of 2018. 

Sat, 01/01/2011 - 11:03

SEMA News - January 2011

By Steve McDonald

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

California GreenhouseGases: California voters rejected Proposition 23 with a resounding 61% “no” vote. However, many proponents of the failed measure jumped ship to support its less controversial cousin, Proposition 26. Prop. 23 would have suspended implementation of California’s “Global Warming Solutions Act of 2006” until the state unemployment rate fell below 5.6%. The state would not have been able to pursue regulations intended to reduce greenhouse gas emissions, such as a cap-and-trade policy, a low carbon fuel standard, and wind and solar power mandates. Prop. 23 made no changes to California’s vehicle smog check, car scrap programs and vehicle emissions standards. Prop. 26 serves the function of delaying or preventing any new or increased fees, including but not limited to fees associated with the implementation of the law. New fees will now require approval by 2/3 of each house of the California State Legislature or 2/3 of registered voters. Measures to increase taxes or fees that passed the legislature in 2010 will be permitted to remain in effect for one year, during which time they must garner the 2/3 authorization to remain in effect. Previous to the passage of Prop. 26, lawmakers were able to balance the state budget and introduce laws that were revenue neutral—meaning that they increased the collection of funds from one source while decreasing it from another—with a simple majority. Under Prop. 26, a new super-majority of voters will be necessary for these measures.

California Smog-Check Program: Governor Arnold Schwarzenegger signed into law a bill to revamp California’s smog-check program. No earlier than January 1, 2013, smog-check stations will be required to measure the emissions of model-year ’00 and newer vehicles using onboard diagnostic testing. Current California smog-testing procedures require loaded-mode dynamometer or two-speed idle testing, depending on where the vehicle is registered. The new law also directs that a procedure be developed for testing vehicles that are not able to be tested through an onboard diagnostic computer system. Under this procedure, vehicles with prohibitive or unusual inspection circumstances must be inspected at a referee station. The visual inspection will remain a component of California smog checks. Included in the bill are provisions for greater oversight of inspection stations, including providing for increased penalty fees for violations of mandated smog- check procedures.

California Consumer Products: Legislation to place additional requirements on the manufacture, sale or distribution of certain consumer products, including automotive products used to maintain the appearance of a motor vehicle (including those for washing, waxing, polishing, cleaning or treating the interior or exterior of the vehicle), was defeated. Under the bill, a manufacturer would have been required to disclose each ingredient contained in the product on the manufacturer’s website and provide the web address and a statement on the product’s label.

California Brake Friction Materials: A coalition of industry associations helped alter legislation that would have placed restrictive limits on substances in brake friction materials. The amended bill provides for exemptions for brakes to be used on vehicles manufactured by low-volume manufacturers and those to be used on vehicles manufactured before the prohibition goes into effect in 2021. Amendments to the bill also included the creation of an advisory board with the power to grant further exemptions on a case-by-case basis. The amended bill was signed into law by Governor Schwarzenegger. 

Pennsylvania Registration Fees: SEMA is opposing legislation that threatens to increase fees for all vehicle owners. Under the bill, general passenger cars will face a $13 increase in their registration fee, while the one-time registration fee for antique, classic and collectible vehicles will go up by $27 (from $75 to $102) and the initial registration fee for street rods by $29 (from $20 to $51). Additionally, these fees would be increased again each subsequent year following enactment. The measure was introduced as the state struggles to find funding for its transportation infrastructure in the face of budget shortcomings. The bill currently awaits action in the House Appropriations Committee.

Wisconsin Imported Collector Cars: A SEMA-opposed regulation to prohibit the registration of certain imported collector vehicles has been put on hold. Members of the Senate Transportation Committee voted by ballot to send the proposed rule, Trans 123, back to the Department of Transportation for revisions due to the vocal opposition of Wisconsin enthusiast groups. Under an agreement reached with department officials, the rule will not be resubmitted but will be considered by lawmakers in the 2011 legislative session. The measure threatened to prohibit the registration of imported vehicles manufactured after 1967 that did not meet Federal Motor Vehicle Safety Standards. U.S. law specifically exempts imported vehicles that are 25 years old and older from these standards. The Wisconsin proposal would have been inconsistent with federal law and prohibited the registration of vehicles coming in from other states that have already been proven safe on U.S. roadways.

Federal Update


Ethanol Content in Gasoline: The U.S. Environmental Protection Agency (EPA) ruled that gasoline for ’07 and newer vehicles may contain up to 15% ethanol (E15) rather than 10% ethanol (E10). The decision has been challenged in court. The EPA confirmed that there is insufficient test data to permit E15 to be used in model-year ’00 and older vehicles, and the agency is still gathering data for ’01–’06 vehicles. SEMA has consistently voiced concern that ethanol increases water formation, which can then create formic acid and corrode metals, plastics and rubber. SEMA will continue to oppose E15 until there are conclusive scientific findings that demonstrate that it will not harm automobiles of any age as a result of corrosion or other chemical incompatibilities. Even if sales are permitted by the courts, consumers will not see E15 at the pump any time soon. The EPA must first approve regulations on how gas stations will label their pumps to avoid consumer misfueling. Furthermore, gasoline retailers will be under no obligation to market the fuel. In fact, some retailers oppose the fuel over concern that they could be held liable if E15 damages a vehicle. Gas stations and distributors may also need to invest in new storage tanks, hoses and other equipment.

“Green” Advertising Claims: The Federal Trade Commission (FTC) is updating its “Green Guides,” which are intended to help marketers avoid misleading environmental claims. The guides were first issued in 1992 but have not been revised since 1998. The guides cover general principles that apply to all environmental marketing claims; consumer perception of claims and marketing substantiation of claims; and avoiding consumer deception. A recent consumer marketing study found that most people thought a “green” product was recyclable, biodegradable, made from recycled materials or made with renewable materials. Since very few products, if any, have all of these attributes, the FTC’s guide revisions are intended to clarify and limit the claims. The proposed revisions would require companies to provide more specific information about claims and also qualify third-party endorsements with language that is clear, prominent and specific. The FTC is expected to finalize the updates in 2011.

Fuel-Efficiency Standards for Trucks and Buses: For the first time, the U.S. government is establishing standards for fuel efficiency and greenhouse gas emissions for large trucks and buses. The National Highway Traffic Safety Administration (NHTSA) and EPA have proposed 20% cuts in fuel use by 2018. The standards would apply to model-year ’14–’18 buses along with three separate truck classes: combination tractors that typically pull trailers; heavy-duty pickups and delivery vans; and “vocational” trucks, such as utility vehicles, fire and garbage trucks. The new standards would also reduce emissions of nitrogen oxides, methane, particulate matter and other pollutants. The EPA and NHTSA estimate that achieving the standards could cost the truck manufacturing and trucking industry $7.7 billion invested in four technological areas: engines, aerodynamics, tires, and reduced engine idling.

OSHA Noise Standards: The Occupational Safety and Health Administration (OSHA) is proposing to interpret its industry noise exposure standards as requiring employers to implement “feasible administrative” or “engineering controls to reduce noise to acceptable standards.” OSHA is clarifying that personal protective equipment, such as ear plugs and ear muffs, could only be used as supplements when administrative or engineering controls are not completely effective. OSHA notes that the term “feasible” would have an ordinary meaning of “achievable” or “capable of being done.” In its proposed enforcement of the standard, OSHA would consider administrative or engineering controls to be economically feasible if they do not threaten the employer’s ability to remain in business or if the threat to viability results from the employers having failed to keep up with industry and health standards.

Health Care Cost Reporting: The Internal Revenue Service (IRS) has provided companies with a one-year delay before they are required to report the dollar amount of the health insurance premiums paid for each employee on their W-2s. The amount will be listed as a nontaxable employer fringe benefit. Under the health care law, the reporting requirement was to take effect in 2011. It is now optional for next year but required in 2012. The IRS wants to make sure employers have enough time to adjust their payroll systems. A main purpose of the reporting requirement is to make workers more aware of health care costs and to identify high-value insurance plans (coverage above $10,200 per individual; $27,500 per family) that will be subject to tax as of 2018.