SEMA News - January 2011 

2010 SEMA Show New Products Showcase Spotlights Exhibitor Achievement

At the 2010 SEMA Show there were more than 2,000 new products submitted for consideration in the New Products Showcase—shattering all previous records. Presented in 15 categories, the New Product Awards highlight the industry’s innovation and represent the first of many accolades for the winners.

Congratulations to all the exhibitors who entered this year’s New Products Showcase. The criteria that ranked highest on the judges’ selection included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

Separating from the crowd, the following exhibitors left the 2010 SEMA Show with one extra piece of hardware—the coveted Best New Product award. 

 

Best Engineered New Product

   
Winner    

LOKAR Performance Products
Drive-by-Wire Electronic Throttle Control (ETC)
10924 Murdock Dr.
Knoxville, TN 37932
877/469-7440
www.lokar.com

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

ISIS Power
ISIS inTOUCH Max Touch Screen System
1410 Brummel St.
Elk Grove Village, IL 60007
847/232-1991
www.isispower.com

  SEMA News-January 2011-New Product Showcase 
     

QA1 Motorsports
Wireless Remote Adjust System
21730 Hanover Ave.
Lakeville, MN 55044
800/721-7761
www.QA1.net

  SEMA News-January 2011-New Product Showcase 

Best New Exterior Accessory Product 

   
Winner:     
Pro Comp/Smittybilt
M1 Truck Bumper
400 W. Artesia Blvd.
Compton, CA 90220
888/717-5797
www.smittybilt.com  
  SEMA News-January 2011-New Product Showcase 
Runner Ups:      
Stainless Showworks Inc.
2010–2011 Mustang V6 and GT Mirrored Polished Stainless Steel
Engine Compartment Dress Up Kit
423 Rogue River Hwy.
Gold Hill, OR 97525
541/621-8411
www.mustangstainless.com  
  SEMA News-January 2011-New Product Showcase 
     

MBRP Inc.
Mega Tips
315 Old Ferguson Road
Huntsville, ON P1H 2J2, Canada
888/636-7223
www.mbrpautomotive.com

  SEMA News-January 2011-New Product Showcase

Best New Mobile-Electronics Product   

   
Winner     
Directus
Prodigy One
7420 Majestic Woods Dr.
Linden, MI 48451
810/355-2266
www.DirectusNav.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:    
Cobra Electronics
Cobra iRadar Detection System
6500 W. Cortland St.
Chicago, IL 60707
773/889-3087
www.cobra.com
  SEMA News-January 2011-New Product Showcase 
     
Dynojet Research
Power Vision
2191 Mendenhall Dr.
North Las Vegas, NV 89081
702/399-1423
www.dynojet.com  
  SEMA News-January 2011-New Product Showcase 

Best New Off-Road/4-Wheel Drive Product 

   

Winner:  

   
TimbrenIndustries Inc.
Axle-Less Trailer Suspension
320 Hopkins St.
Whitby, ON L1N 2B9, Canada
905/444-9004
www.timbren.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:     
Omix-Ada/Rugged Ridge
Tire Carrier Linkage for 1976–2011 Jeeps 460 Horizon Dr.
Suwanee, GA 30024
770/614-6101
www.omix-ada.com 
  SEMA News-January 2011-New Product Showcase 
     

Advance Adapters Inc.
Deluxe TJ
Cable Shifter
4320 Aerotech Center Way
Paso Robles, CA 93446
805/238-7000
www.advanceadapters.com  

  SEMA News-January 2011-New Product Showcase 

Best New Interior Accessory Product 

   
Winner:      

Omix-Ada/Rugged Ridge
Rugged Ridge Interior Trim Kit for the 2007–2010 Jeep JK Wrangler
460 Horizon Dr.
Suwanee, GA 30024
770/614-6101
www.omix-ada.com  

  SEMA News-January 2011-New Product Showcase 
Runner Ups:     

B&M Racing andPerformance Products
Hurst HardDrive Stick
9142 Independence Ave.
Chatsworth, CA 91311
818/483-1366
www.hurst-shifters.com

  SEMA News-January 2011-New Product Showcase 
     

Spectre Performance
ProFab Door Panels
1720 S. Carlos Ave.
Ontario, CA 91761
909/673-9800
www.spectreperformance.com  

  SEMA News-January 2011-New Product Showcase 

Best New Merchandising Display  

   
Winner:    
ARP Inc.
ARP Ultra TorqueCounter Display
325 Hartford Ave.
Daytona Beach, FL 32118
800/826-3045
www.arp-bolts.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:      

Fastway Trailer Products
Fastway Flip Display
533 S. 500 W.
Provo, UT 84601
877/523-91039
www.fastwaytrailer.com  

  SEMA News-January 2011-New Product Showcase 
     

Husky Liners
Husky Mud Guard P.O.P
.
P.O. Box 839
Winfield, KS 67156
620/221-2268
www.huskyliners.com

   SEMA News-January 2011-New Product Showcase

Best New Packaging Design

   
Winner:     
Bubba Rope
Bubba Rope
310 W. Melody Ln.
Casselberry, FL 32707
877/499-8494
www.bubbarope.com 
  SEMA News-January 2011-New Product Showcase 
Runner Ups:    

Meguiar’s Inc.
Brilliant Solutions Wheel Polishing Kit
17991 Mitchell S.
Irvine, CA 92614
800/347-5700
www.meguiars.com  

  SEMA News-January 2011-New Product Showcase 
     
AMP Research
AMP Research Bed X-Tender
2552 McGaw Ave.
Irvine, CA 92614
949/221-0023
www.amp-research.com
  SEMA News-January 2011-New Product Showcase 

Best New Performance-Racing Product  

   
Winner:    

COMP Performance Group
COMP Cams Phaser Adjustable Locks for the 2011 5.0L Mustang
3406 Democrat Rd.
Memphis, TN 38118
800/999-0853
www.compcams.com  

  SEMA News-January 2011-New Product Showcase
Runner Ups:     

Holley Performance Products
Holley LS3/L92 Hi-Ram Modular Intake Manifold System, Carb & EFI
1801 Russellville Rd.
Bowling Green, KY 42101
270/782-2900
www.holley.com  

  SEMA News-January 2011-New Product Showcase 
     

BD Diesel Performance
Big Daddy Race Turbo/ Diverter Valve
A10 33733 King Rd.
Abbotsford, BC V2S-7M9, Canada
800/887-5030
www.bd-power.com  

  SEMA News-January 2011-New Product Showcase 

Best New Performance-Street Product 

   
Winner:      
McLeod Racing
Mustang Master Cylinder Retro Kit
1600 Sierra Madre Cir.
Placentia, CA 92870
714/630-2764
www.mcleodracing.com
  SEMA News-January 2011-New Product Showcase 
Runner Ups:     
Painless Performance Products
GM Gen IV Tach Driver
2501 Ludelle St.
Fort Worth, TX 76105
817/244-6212
www.painlessperformance.com 
  SEMA News-January 2011-New Product Showcase 
     

COMP Performance Group
TCI 6X Six-Speed Transmission Package for Ford, Chrysler and Pontiac Applications
3406 Democrat Rd.
Memphis, TN 38118
800/999-0853
www.compcams.com  

  SEMA News-January 2011-New Product Showcase 

Best New Powersports Product 

   
Winner:    

AMSOIL
AMSOIL Quickshot SE
925 Tower Ave.
Superior, WI 54880
715/392-7101
www.amsoil.com

  SEMA News-January 2011-New Product Showcase 
Runner Ups     
Axia Alloys
Modular Roll Cage Clamping System
6503 W. Frye Rd., Ste. 11
Chandler, AZ 85226
480/216-6266
www.axiaalloys.com
  SEMA News-January 2011-New Product Showcase 
     

SSV Works
BM-175S/B
19528 Ventura Blvd. #158
Tarzana, CA 91356
818/991-1778
www.SSVworks.com  

   SEMA News-January 2011-New Product Showcase

Best New Street-Rod/Custom-Car Product 

   
Winner:      

Dakota Digital Inc.
VHX Hybrid Analog/Digital InstrumentSystems, GM Tri-Five Applications
4510 W. 61st St. N.
Sioux Falls, SD 57107
800/593-4160
www.dakotadigital.com

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

Billet Specialties Inc.
Billet Deck Lid Hinge
500 Shawmut Ave.
La Grange, IL 60526
708/588-0505
www.billetspecialties.com  

  SEMA News-January 2011-New Product Showcase 
     
Danchuk Manufacturing
1957 Front One-Piece OE-style Bumper
3201 S. Standard Ave.
Santa Ana, CA 92705
800/648-9554
www.danchuk.com  
  SEMA News-January 2011-New Product Showcase 

Best New Tire and Related Product 

   
Winner:      

Continental Tire
Continental ProContact With EcoPlus Technology
1830 MacMillan Park Dr.
Fort Mill, SC 29707
704/583-8683
www.continentaltire.com  

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   
Continental Tire
General Grabber
1830 MacMillan Park Dr.
Fort Mill, SC 29707
704/583-8683
www.continentaltire.com
  SEMA News-January 2011-New Product Showcase 
     

Coker Tire
Excelsior Stahl Sport
1317 Chestnut St.
Chattanooga, TN 37412
800/251-6336
www.coker.com  

  SEMA News-January 2011-New Product Showcase 

Best New Tools and Equipment Product

   
Winner:    

AAC
The Filler Detective
1001 South Gaffey St.
San Pedro, CA 90731
310/832-8336
www.fillerdetective.com  

  SEMA News-January 2011-New Product Showcase 
Runner Ups:      

TecMate North America
OptiMate 6–TM-181
1100 Invicta Dr. #22
Oakville, ON L6H 2K9, Canada
866/290-0390
www.tecmate.com  

  SEMA News-January 2011-New Product Showcase 
     

Auto Meter Products
BVA-260
413 West Elm St.
Sycamore, IL 60178
866/248-6356
www.autometer.com  

  SEMA News-January 2011-New Product Showcase 

Best New Wheel and Related Product:  

   
Winner:    
The Ultimate Wheel & Tire Plus Sizing Guide
Bolt Pattern Pro
2537-D Pacific Coast Hwy. #330 Torrance, CA 90505
310/357-7293
www.plussizingguide.com
  SEMA News-January 2011-New Product Showcase 

Runner Ups:

   

Kyowa Designs/Concept One
Concept One Executive RS-55
15325 Stafford St.
City of Industry, CA 91744
626/968-8913
www.conceptonewheels.net  

  SEMA News-January 2011-New Product Showcase 
     
iForged Performance Alloys
Forgestar Wheels Forgestar CF5
1161 N. Knollwood Cir.
Anaheim, CA 92801
714/484-1070
www.iforged.com
   

Best New Van/Pickup/Sport-Utility Product:  

   
Winner:     

Fastway Trailer Products
Fastway Flip Self-Retracting Jack Foot
533 S. 500 W.
Provo, UT 84601
801/523-9103
www.fastwaytrailer.com  

  SEMA News-January 2011-New Product Showcase 

Runner Ups:  

   

Shin Shield
Shin Shield
P.O. Box 1557
Vancouver, WA 98668
503/710-4075
www.shin-shield.com  

  SEMA News-January 2011-New Product Showcase 
     

RBP/Rolling Big Power–A Division of Lexani
RBP Logo Mud Flap
2380 Railroad St. #101
Corona, CA 92880
951/272-9090
www.rollingbigpower.com  

  SEMA News-January 2011-New Product Showcase 

 

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