Action and Response

No one appreciates victory more than those who have been near defeat, and no one appreciates help more than those who have nearly fallen. As part of this issue is devoted to legislative and regulatory themes, we asked executives from SEMA-member companies to comment on some of the programs that have helped them overcome adversity and improve the marketplace for both the industry and the consumers who benefit from it.

California Exhaust-Noise Testing Program

Since 2003, California has been operating a motor-vehicle exhaust-noise testing program. The program, the product of a SEMA-sponsored law, equips state motorists to fight unfair exhaust-noise citations issued by law enforcement officers. Owners can now prove that their vehicles comply with state noise standards, and courts can dismiss citations for exhaust systems that have been tested and for which a certificate of compliance has been issued. Under the program, approximately 40 smog-check stations that provide referee functions are performing the tests. Located across the state, these referee stations issue certificates of compliance for vehicles when tests of their exhaust systems demonstrate under SAE test procedure J1169 that they emit no more than 95 decibels. At SEMA’s urging, the legislature rejected a bill to ban the sale of “any aftermarket exhaust system component” that would cause the vehicle to produce “excessive or unusual noise.”

“Any kind of arbitrary legislation that leaves the resolution of some of these types of activities to the soul judgment of a policeman or individual is always harmful. Having a system in place that everybody can depend upon and that establishes a benchmark for all of the manufacturers to strive toward is a plus. SEMA’s legislative and regulatory efforts are extremely important. SEMA fought a lot of battles prior to this one. As a small industry, I don’t think we would’ve survived the onslaught of the various government agencies without the government affairs office in Washington, D.C. It is a vital part of the association.”

—Alex Borla, CEO
Borla Performance Industries

Cash for Clunkers

In 2009, SEMA persuaded Congress to place a 25-year limit on trade-in cars and expand recycling opportunities under “cash for clunkers” legislation. Under the controversial law, consumers were able to receive a voucher to help buy a new car in exchange for scrapping a less-fuel-efficient vehicle. SEMA was able to mitigate the program’s effects by convincing lawmakers to include a requirement that the trade-in vehicle be a model-year ’84 or newer vehicle. That provision helped safeguard older vehicles that possess “historic or aesthetic value” and are irreplaceable to hobbyists as a source of restoration parts. The law also allowed all parts to be recycled except the engine. SEMA convinced lawmakers to permit the drivetrain to be recycled if the transmission, driveshaft or rear end were sold as separate parts.

“Without the 25-year exemption fought for by SEMA, the 2009 Cash for Clunkers program might not have hurt our company immediately, but it would definitely have hurt the whole industry down the road. It would have taken a lot of spare parts out of the system that we would need when vehicles were being restored. We knew that this legislation was going to be very difficult to stop. SEMA worked to get a limit on the age of the cars affected and influenced a lot of legislators to limit the damage. The SEMA legislative and regulatory programs are among the best benefits that the association’s members receive. SEMA has done an excellent job of being proactive with legislation, and that has helped us a lot.”

—Matt Agosta, President
Steele Rubber Products

Collector Car Appreciation Day

In 2010, the U.S. Senate passed Senate Resolution 513 (S. Res. 513) at SEMA’s request, designating July 9, 2010, as “Collector Car Appreciation Day.” The effort was undertaken to raise awareness of the vital role automotive restoration and collection plays in American society. In recognition of the day, individuals, car clubs and affiliated businesses held car cruises, club gatherings, product promotions and educational events. The second annual Collector Car Appreciation Day was held on July 8, 2011, with more than double the events than in 2010.

“Vintage vehicles are sometimes confused with gross polluters simply because of their age. Those in the industry and the hobby know that this couldn’t be further from the truth. Collector Car Appreciation Day helps to bring the glory of vintage vehicles to the forefront of the national news. This event helps the hobby and strengthens the entire collector car industry. And while Collector Car Appreciation Day is still in development and there is plenty of work yet to be done, helping lawmakers understand that the automotive specialty-equipment market creates jobs and helps keep the American economy vibrant is vital to our future success. Lawmakers sometimes do not fully understand the unintended consequences of the “well-intentioned” legislation they champion. Having SEMA’s legislative watchdogs on Capitol Hill ensures that our industry is consistently treated fairly and with respect.”

—Ernie Silvers, CEO
Egge Machine Co.

Nitrous Oxide

In an effort to mitigate legislation to ban the installation of power-booster systems, including nitrous-oxide systems intended for off-road use, SEMA devised a model bill aimed to provide for the operation of a vehicle equipped for nitrous oxide, so long as the nitrous oxide is disconnected from the engine when the vehicle is operated on public roadways. SEMA has been successful in getting the model bill or a comparable variation enacted in multiple states and Canadian provinces.

“Without the levelheaded input for nitrous usage provided by SEMA, the government bureaucrats would be writing laws regulating something they know little or nothing about. With SEMA’s help in educating these government authorities, a compromise bill was developed to control the use of nitrous oxide. The model bill helps our customers understand what the laws regulating nitrous usage actually are, and they are able to use this knowledge to purchase our products and operate them without fear of undue interference from the authorities. No matter how large your company is, it does not have the clout nor ability to influence legislation the way SEMA is able to. The SEMA staff does all the legislative heavy lifting for the entire performance industry. The nitrous legislation, while not ideal, is the best that could be achieved under the circumstances. There is real danger to the survival of the performance industry without the input of a respected organization such as SEMA.”

—Mike Wood, Owner
Nitrous Express

Backyard Restoration

Hobbyists and SEMA members are concerned about the many states and localities currently enforcing or attempting to legislate strict property or zoning laws that include restrictions on visible inoperable automobile bodies and parts. Removal of these vehicles from private property is often enforced through local nuisance laws with minimal or no notice to the owner. Many such laws are drafted broadly, allowing for the confiscation of vehicles being repaired or restored. In response, SEMA drafted its own inoperable-vehicle bill that is fair to restorers while still considerate of neighbors. The SEMA-model bill simply states that project vehicles and their parts must only be maintained or stored outside of “ordinary public view.” States can adopt this model legislation as their own, and SEMA has also led efforts to defeat bills in states and localities all over the country that would have established unreasonable restrictions on backyard restoration projects.

“From 2000–2007, things really took off in the industry. Because of all the restoration parts that were developed during those times, many cars that were once considered to be only good for salvaging parts now became rebuildable cars. Through SEMA’s efforts, legislation allowed the builders to avoid confiscation of those types of cars by keeping them stored out of public view. If we had not had those extra cars for our customers, we never would have invested in the new tooling to develop more new parts. SEMA’s help allowed a lot more cars to stay in circulation, and increased visibility equals increased sales and more interest in our industry.”

—Steve Ames, Owner
Ames Automotive Enterprises

Tire Standards

In 2003, SEMA successfully argued that bias tires should continue to be regulated under current federal testing standards and not a newly created standard that has stricter performance requirements. Bias tires are used on antique/classic cars and also have racing and off-road applications. SEMA also persuaded California legislators to amend a bill creating a tire fuel-efficiency program for passenger car and light-truck replacement tires. A SEMA-drafted provision was adopted to exempt limited-production tires (15,000 or less annually), deep-tread snow tires, limited-use spares, motorcycle tires and tires manufactured for use on off-road vehicles from the scope of the law and subsequent regulation.

“SEMA brings just the right effort at just the right time on behalf of manufacturers and consumers, including education (or persuasion). It is clear that some regulators and air-quality folks appear to care very little about our products, our issues or us. SEMA did a wonderful job of educating potential regulators that tougher standards on the very small niche-use of bias tires would cost more and could kill an industry along with thousands of jobs while creating little impact on vehicle safety. I am proud to be involved with SEMA for precisely these reasons.”

—Corky Coker, Owner
Coker Tire Co.

California Executive Order Program

When no methods existed for compliance with California’s emissions anti-tampering requirements, SEMA set about to create and implement what became known as the California Air Resources Board’s (CARB) Executive Order (EO) program. With state regulators, SEMA developed a program that allowed parts manufacturers to obtain CARB approval for products by a method that minimized levels of testing, provided reasonable testing criteria and limited the amount of administrative paperwork. The U.S. Environmental Protection Agency (EPA) has acknowledged this program as satisfying federal anti-tampering requirements as well, enabling products legal for sale in California to be legal in the other 49 states.

“SEMA took the role of helping to educate the industry on emissions compliance. Absent that involvement, it would still be a muddy process. There is now a better working relationship between SEMA, CARB and the EPA. Because of the EPA’s acceptance now of an EO as a reasonable basis to meeting their requirements in the Clean Air Act, more and more states are adopting legislation that is either the mirror image of or very close to what CARB has in California. The industry has grown to a significant level, and SEMA is able to monitor, shape and create certain legislation consistent with the needs and wishes of the industry. The Washington, D.C., office is comprised of a very talented and experienced group of incredibly effective people. They have been able to influence legislative issues that could have deeply hurt the industry, recrafting them in a constructive way for the industry’s benefit.”

—Jim McFarland, President
McFarland Consulting

California Diesel Parts

California is now including the inspection of light- and medium-duty diesel vehicles in its smog-check program. In order for uncertified diesel parts to not cause failure of the visual portion of the smog check, CARB in conjunction with SEMA and SEMA members, created a procedure whereby members were able to submit certification applications. CARB then conducted an engineering analysis of the parts and placed them on a “Products in Progress List.” Upon successful completion of this initial process, applicants will be given one year to conduct the required emissions tests and obtain certifications during which time no diesel vehicle equipped with these parts will fail the visual portion of a smog-check test.

“Up until about the year 2000, emissions compliance for diesels was a fairly straightforward process. However, as a result of questionable calibration practices by the engine manufacturers, CARB and the EPA required updated test methods. CARB developed a new compliance strategy for the OEMs and then said that the aftermarket was also going to need a new strategy. We suddenly had a situation where we had no test available and no means of complying. Ultimately, Gale Banks Engineering sought the help of some California legislative personnel, and together with SEMA, encouraged CARB to develop a test method. The “Products in Progress” list was developed as the process was being hammered out, allowing the industry to bridge the gap between the smog-check program and compliance while the testing was proceeding. Without the “Products in Progress” option, customer vehicles would have been considered noncompliant, which would have caused expense to our customers and loss of market opportunity to Gale Banks Engineering and the whole diesel aftermarket in California and, eventually, the entire country. Once we have achieved compliance for the affected vehicles, however, we will be able to return to a more traditional test method for diesel compliance in the future.”

—Peter Treydte, Test Group Manager
Gale Banks Engineering

Emissions Test Exemptions

For years, SEMA has successfully convinced policy makers to establish exemptions from inspections for low-mileage vehicles, classic vehicles (defined as 25 years old and older) and newer vehicles. Emissions from this small portion of the vehicle fleet are negligible, especially considering the low miles typically driven by hobby vehicles and the excellent condition in which these vehicles are maintained.

“I don’t really believe that legislation that would be harmful to the classic car hobby is typically ill intentioned, but it is often ill informed. On the surface, limiting emissions is like mom and apple pie, and who wouldn’t be for that? However, when you realize that applying today’s emissions standards to classic cars would virtually kill the hobby along with an entire industry—coupled with the fact that the emissions from these vehicles are negligible in the grand scheme of things—it just doesn’t make sense. SEMA’s role in bringing these facts to light and guiding legislation along a more rational and hobby-/industry-friendly path is imperative. SEMA’s approach in these situations is also one of “helping the government do the right thing” rather than being blatantly adversarial, and I believe that’s why SEMA’s government affairs staff has been so successful in its efforts. May it continue to be successful. The future of our industry depends on it!”

—Dennis Gage, President and CEO
MadStache

Model Street Rod/Custom Vehicle Titling

To date, 22 states have enacted into law versions of SEMA-model legislation to create vehicle titling and registration classifications for street rods and custom vehicles. Under the SEMA model, a street rod is defined as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948. Importantly, kit cars and replica vehicles are assigned certificates of title bearing the same model-year designations as the production vehicles they most closely resemble. The new law allows for the use of non-original materials, provides for special license plates and exempts street rods and customs from emissions-test requirements.

“The SEMA-model street rod and custom bill has immensely benefitted our business and the industry partners from whom we buy our parts and services. Without this bill, owners were not able to properly register and title their hot rods and kit cars with the state after completion. The bill has also allowed us to grow our businesses due to the fact that customers now have a defined method to title their specialty hobby cars. The states that have adopted this bill have a clear understanding of the unique nature of kit cars and hot rods and how they should be accommodated by the regulatory agencies charged with overseeing them. The future customer who buys one of these vehicle can now get accurate information on these vehicle classifications from the paperwork provided at the local DMV office. In the past, some of these replica vehicles were confused for originals (i.e. ’32 Ford, ’65 Cobra, etc.) when it really was a recently built kit car or hot rod. The SEMA-model bill has alleviated our industry of these misunderstandings and given the states an effective method by which they can provide for hot rods and kits in their vehicle codes.”

—Lance Stander, CEO
Superformance LLC

Electronic Stability Control

In 2007, the federal government established a safety standard mandating installation of electronic stability control (ESC) systems on all new passenger cars by September 1, 2011. The SEMA Suspension Task Force, working with the SEMA Tech initiative, undertook a program to understand how certain vehicle modifications may interact with ESC systems. The task force then made a comprehensive design evaluation available to all members with products that involve suspension/tire modifications. The program includes a co-op approach among SEMA members to help make the cost of developing the vehicle and tire templates for each vehicle affordable to all participants; the use of mechanical simulation (MS) to develop a generic model to help all of SEMA’s members evaluate their products on these templated vehicles; a license to use MS software; access to MS simulators for suspension product development; access to MS software and hardware-in-loop testing; and a test matrix for validating vehicle templates and math model simulation software with independent testing validating with full-vehicle testing. The purpose and benefit of this program is to help members quickly and affordably evaluate the impact of their products on an ESC system and vehicle dynamics performance of aftermarket-modified vehicles.

“The ESC program allows Superlift and other participating companies to provide consumers with the confidence they’re looking for in suspension products and their manufacturers when modifying new vehicles that will be used on a daily basis.
ESC systems are mandatory on all new production vehicles by the end of 2012. Through SEMA’s ESC program, we have achieved a real solution for tackling this obstacle, not only ensuring that products function properly, but also going the extra mile to make sure that the OE safety systems will perform when needed as outlined by the NHTSA-mandated Federal Motor Vehicle Safety Standard 126. It could not have been accomplished without the help and assistance of SEMA and our other partners. SEMA fights and guards against potentially damaging legislation every day. Because of the association’s efforts, most of this legislation never gets to the point of becoming a real issue. Being a SEMA member is like health insurance for your business, hobby or lifestyle. SEMA provides benefits to member businesses every day, whether they see them or not.”

—Tim Watts, Vice President Sales & Marketing,
Superlift Suspension Systems

Action and Response

No one appreciates victory more than those who have been near defeat, and no one appreciates help more than those who have nearly fallen. As part of this issue is devoted to legislative and regulatory themes, we asked executives from SEMA-member companies to comment on some of the programs that have helped them overcome adversity and improve the marketplace for both the industry and the consumers who benefit from it.

California Exhaust-Noise Testing Program

Since 2003, California has been operating a motor-vehicle exhaust-noise testing program. The program, the product of a SEMA-sponsored law, equips state motorists to fight unfair exhaust-noise citations issued by law enforcement officers. Owners can now prove that their vehicles comply with state noise standards, and courts can dismiss citations for exhaust systems that have been tested and for which a certificate of compliance has been issued. Under the program, approximately 40 smog-check stations that provide referee functions are performing the tests. Located across the state, these referee stations issue certificates of compliance for vehicles when tests of their exhaust systems demonstrate under SAE test procedure J1169 that they emit no more than 95 decibels. At SEMA’s urging, the legislature rejected a bill to ban the sale of “any aftermarket exhaust system component” that would cause the vehicle to produce “excessive or unusual noise.”

“Any kind of arbitrary legislation that leaves the resolution of some of these types of activities to the soul judgment of a policeman or individual is always harmful. Having a system in place that everybody can depend upon and that establishes a benchmark for all of the manufacturers to strive toward is a plus. SEMA’s legislative and regulatory efforts are extremely important. SEMA fought a lot of battles prior to this one. As a small industry, I don’t think we would’ve survived the onslaught of the various government agencies without the government affairs office in Washington, D.C. It is a vital part of the association.”

—Alex Borla, CEO
Borla Performance Industries

Cash for Clunkers

In 2009, SEMA persuaded Congress to place a 25-year limit on trade-in cars and expand recycling opportunities under “cash for clunkers” legislation. Under the controversial law, consumers were able to receive a voucher to help buy a new car in exchange for scrapping a less-fuel-efficient vehicle. SEMA was able to mitigate the program’s effects by convincing lawmakers to include a requirement that the trade-in vehicle be a model-year ’84 or newer vehicle. That provision helped safeguard older vehicles that possess “historic or aesthetic value” and are irreplaceable to hobbyists as a source of restoration parts. The law also allowed all parts to be recycled except the engine. SEMA convinced lawmakers to permit the drivetrain to be recycled if the transmission, driveshaft or rear end were sold as separate parts.

“Without the 25-year exemption fought for by SEMA, the 2009 Cash for Clunkers program might not have hurt our company immediately, but it would definitely have hurt the whole industry down the road. It would have taken a lot of spare parts out of the system that we would need when vehicles were being restored. We knew that this legislation was going to be very difficult to stop. SEMA worked to get a limit on the age of the cars affected and influenced a lot of legislators to limit the damage. The SEMA legislative and regulatory programs are among the best benefits that the association’s members receive. SEMA has done an excellent job of being proactive with legislation, and that has helped us a lot.”

—Matt Agosta, President
Steele Rubber Products

Collector Car Appreciation Day

In 2010, the U.S. Senate passed Senate Resolution 513 (S. Res. 513) at SEMA’s request, designating July 9, 2010, as “Collector Car Appreciation Day.” The effort was undertaken to raise awareness of the vital role automotive restoration and collection plays in American society. In recognition of the day, individuals, car clubs and affiliated businesses held car cruises, club gatherings, product promotions and educational events. The second annual Collector Car Appreciation Day was held on July 8, 2011, with more than double the events than in 2010.

“Vintage vehicles are sometimes confused with gross polluters simply because of their age. Those in the industry and the hobby know that this couldn’t be further from the truth. Collector Car Appreciation Day helps to bring the glory of vintage vehicles to the forefront of the national news. This event helps the hobby and strengthens the entire collector car industry. And while Collector Car Appreciation Day is still in development and there is plenty of work yet to be done, helping lawmakers understand that the automotive specialty-equipment market creates jobs and helps keep the American economy vibrant is vital to our future success. Lawmakers sometimes do not fully understand the unintended consequences of the “well-intentioned” legislation they champion. Having SEMA’s legislative watchdogs on Capitol Hill ensures that our industry is consistently treated fairly and with respect.”

—Ernie Silvers, CEO
Egge Machine Co.

Nitrous Oxide

In an effort to mitigate legislation to ban the installation of power-booster systems, including nitrous-oxide systems intended for off-road use, SEMA devised a model bill aimed to provide for the operation of a vehicle equipped for nitrous oxide, so long as the nitrous oxide is disconnected from the engine when the vehicle is operated on public roadways. SEMA has been successful in getting the model bill or a comparable variation enacted in multiple states and Canadian provinces.

“Without the levelheaded input for nitrous usage provided by SEMA, the government bureaucrats would be writing laws regulating something they know little or nothing about. With SEMA’s help in educating these government authorities, a compromise bill was developed to control the use of nitrous oxide. The model bill helps our customers understand what the laws regulating nitrous usage actually are, and they are able to use this knowledge to purchase our products and operate them without fear of undue interference from the authorities. No matter how large your company is, it does not have the clout nor ability to influence legislation the way SEMA is able to. The SEMA staff does all the legislative heavy lifting for the entire performance industry. The nitrous legislation, while not ideal, is the best that could be achieved under the circumstances. There is real danger to the survival of the performance industry without the input of a respected organization such as SEMA.”

—Mike Wood, Owner
Nitrous Express

Backyard Restoration

Hobbyists and SEMA members are concerned about the many states and localities currently enforcing or attempting to legislate strict property or zoning laws that include restrictions on visible inoperable automobile bodies and parts. Removal of these vehicles from private property is often enforced through local nuisance laws with minimal or no notice to the owner. Many such laws are drafted broadly, allowing for the confiscation of vehicles being repaired or restored. In response, SEMA drafted its own inoperable-vehicle bill that is fair to restorers while still considerate of neighbors. The SEMA-model bill simply states that project vehicles and their parts must only be maintained or stored outside of “ordinary public view.” States can adopt this model legislation as their own, and SEMA has also led efforts to defeat bills in states and localities all over the country that would have established unreasonable restrictions on backyard restoration projects.

“From 2000–2007, things really took off in the industry. Because of all the restoration parts that were developed during those times, many cars that were once considered to be only good for salvaging parts now became rebuildable cars. Through SEMA’s efforts, legislation allowed the builders to avoid confiscation of those types of cars by keeping them stored out of public view. If we had not had those extra cars for our customers, we never would have invested in the new tooling to develop more new parts. SEMA’s help allowed a lot more cars to stay in circulation, and increased visibility equals increased sales and more interest in our industry.”

—Steve Ames, Owner
Ames Automotive Enterprises

Tire Standards

In 2003, SEMA successfully argued that bias tires should continue to be regulated under current federal testing standards and not a newly created standard that has stricter performance requirements. Bias tires are used on antique/classic cars and also have racing and off-road applications. SEMA also persuaded California legislators to amend a bill creating a tire fuel-efficiency program for passenger car and light-truck replacement tires. A SEMA-drafted provision was adopted to exempt limited-production tires (15,000 or less annually), deep-tread snow tires, limited-use spares, motorcycle tires and tires manufactured for use on off-road vehicles from the scope of the law and subsequent regulation.

“SEMA brings just the right effort at just the right time on behalf of manufacturers and consumers, including education (or persuasion). It is clear that some regulators and air-quality folks appear to care very little about our products, our issues or us. SEMA did a wonderful job of educating potential regulators that tougher standards on the very small niche-use of bias tires would cost more and could kill an industry along with thousands of jobs while creating little impact on vehicle safety. I am proud to be involved with SEMA for precisely these reasons.”

—Corky Coker, Owner
Coker Tire Co.

California Executive Order Program

When no methods existed for compliance with California’s emissions anti-tampering requirements, SEMA set about to create and implement what became known as the California Air Resources Board’s (CARB) Executive Order (EO) program. With state regulators, SEMA developed a program that allowed parts manufacturers to obtain CARB approval for products by a method that minimized levels of testing, provided reasonable testing criteria and limited the amount of administrative paperwork. The U.S. Environmental Protection Agency (EPA) has acknowledged this program as satisfying federal anti-tampering requirements as well, enabling products legal for sale in California to be legal in the other 49 states.

“SEMA took the role of helping to educate the industry on emissions compliance. Absent that involvement, it would still be a muddy process. There is now a better working relationship between SEMA, CARB and the EPA. Because of the EPA’s acceptance now of an EO as a reasonable basis to meeting their requirements in the Clean Air Act, more and more states are adopting legislation that is either the mirror image of or very close to what CARB has in California. The industry has grown to a significant level, and SEMA is able to monitor, shape and create certain legislation consistent with the needs and wishes of the industry. The Washington, D.C., office is comprised of a very talented and experienced group of incredibly effective people. They have been able to influence legislative issues that could have deeply hurt the industry, recrafting them in a constructive way for the industry’s benefit.”

—Jim McFarland, President
McFarland Consulting

California Diesel Parts

California is now including the inspection of light- and medium-duty diesel vehicles in its smog-check program. In order for uncertified diesel parts to not cause failure of the visual portion of the smog check, CARB in conjunction with SEMA and SEMA members, created a procedure whereby members were able to submit certification applications. CARB then conducted an engineering analysis of the parts and placed them on a “Products in Progress List.” Upon successful completion of this initial process, applicants will be given one year to conduct the required emissions tests and obtain certifications during which time no diesel vehicle equipped with these parts will fail the visual portion of a smog-check test.

“Up until about the year 2000, emissions compliance for diesels was a fairly straightforward process. However, as a result of questionable calibration practices by the engine manufacturers, CARB and the EPA required updated test methods. CARB developed a new compliance strategy for the OEMs and then said that the aftermarket was also going to need a new strategy. We suddenly had a situation where we had no test available and no means of complying. Ultimately, Gale Banks Engineering sought the help of some California legislative personnel, and together with SEMA, encouraged CARB to develop a test method. The “Products in Progress” list was developed as the process was being hammered out, allowing the industry to bridge the gap between the smog-check program and compliance while the testing was proceeding. Without the “Products in Progress” option, customer vehicles would have been considered noncompliant, which would have caused expense to our customers and loss of market opportunity to Gale Banks Engineering and the whole diesel aftermarket in California and, eventually, the entire country. Once we have achieved compliance for the affected vehicles, however, we will be able to return to a more traditional test method for diesel compliance in the future.”

—Peter Treydte, Test Group Manager
Gale Banks Engineering

Emissions Test Exemptions

For years, SEMA has successfully convinced policy makers to establish exemptions from inspections for low-mileage vehicles, classic vehicles (defined as 25 years old and older) and newer vehicles. Emissions from this small portion of the vehicle fleet are negligible, especially considering the low miles typically driven by hobby vehicles and the excellent condition in which these vehicles are maintained.

“I don’t really believe that legislation that would be harmful to the classic car hobby is typically ill intentioned, but it is often ill informed. On the surface, limiting emissions is like mom and apple pie, and who wouldn’t be for that? However, when you realize that applying today’s emissions standards to classic cars would virtually kill the hobby along with an entire industry—coupled with the fact that the emissions from these vehicles are negligible in the grand scheme of things—it just doesn’t make sense. SEMA’s role in bringing these facts to light and guiding legislation along a more rational and hobby-/industry-friendly path is imperative. SEMA’s approach in these situations is also one of “helping the government do the right thing” rather than being blatantly adversarial, and I believe that’s why SEMA’s government affairs staff has been so successful in its efforts. May it continue to be successful. The future of our industry depends on it!”

—Dennis Gage, President and CEO
MadStache

Model Street Rod/Custom Vehicle Titling

To date, 22 states have enacted into law versions of SEMA-model legislation to create vehicle titling and registration classifications for street rods and custom vehicles. Under the SEMA model, a street rod is defined as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948. Importantly, kit cars and replica vehicles are assigned certificates of title bearing the same model-year designations as the production vehicles they most closely resemble. The new law allows for the use of non-original materials, provides for special license plates and exempts street rods and customs from emissions-test requirements.

“The SEMA-model street rod and custom bill has immensely benefitted our business and the industry partners from whom we buy our parts and services. Without this bill, owners were not able to properly register and title their hot rods and kit cars with the state after completion. The bill has also allowed us to grow our businesses due to the fact that customers now have a defined method to title their specialty hobby cars. The states that have adopted this bill have a clear understanding of the unique nature of kit cars and hot rods and how they should be accommodated by the regulatory agencies charged with overseeing them. The future customer who buys one of these vehicle can now get accurate information on these vehicle classifications from the paperwork provided at the local DMV office. In the past, some of these replica vehicles were confused for originals (i.e. ’32 Ford, ’65 Cobra, etc.) when it really was a recently built kit car or hot rod. The SEMA-model bill has alleviated our industry of these misunderstandings and given the states an effective method by which they can provide for hot rods and kits in their vehicle codes.”

—Lance Stander, CEO
Superformance LLC

Electronic Stability Control

In 2007, the federal government established a safety standard mandating installation of electronic stability control (ESC) systems on all new passenger cars by September 1, 2011. The SEMA Suspension Task Force, working with the SEMA Tech initiative, undertook a program to understand how certain vehicle modifications may interact with ESC systems. The task force then made a comprehensive design evaluation available to all members with products that involve suspension/tire modifications. The program includes a co-op approach among SEMA members to help make the cost of developing the vehicle and tire templates for each vehicle affordable to all participants; the use of mechanical simulation (MS) to develop a generic model to help all of SEMA’s members evaluate their products on these templated vehicles; a license to use MS software; access to MS simulators for suspension product development; access to MS software and hardware-in-loop testing; and a test matrix for validating vehicle templates and math model simulation software with independent testing validating with full-vehicle testing. The purpose and benefit of this program is to help members quickly and affordably evaluate the impact of their products on an ESC system and vehicle dynamics performance of aftermarket-modified vehicles.

“The ESC program allows Superlift and other participating companies to provide consumers with the confidence they’re looking for in suspension products and their manufacturers when modifying new vehicles that will be used on a daily basis.
ESC systems are mandatory on all new production vehicles by the end of 2012. Through SEMA’s ESC program, we have achieved a real solution for tackling this obstacle, not only ensuring that products function properly, but also going the extra mile to make sure that the OE safety systems will perform when needed as outlined by the NHTSA-mandated Federal Motor Vehicle Safety Standard 126. It could not have been accomplished without the help and assistance of SEMA and our other partners. SEMA fights and guards against potentially damaging legislation every day. Because of the association’s efforts, most of this legislation never gets to the point of becoming a real issue. Being a SEMA member is like health insurance for your business, hobby or lifestyle. SEMA provides benefits to member businesses every day, whether they see them or not.”

—Tim Watts, Vice President Sales & Marketing,
Superlift Suspension Systems

First-Time Exhibitors on Display at the 2011 SEMA Show

With more than 360 companies exhibiting at the 2011 SEMA Show for the first time, the new freshmen class represents an unprecedented opportunity for buyers to connect with new manufacturers and new suppliers.

In fact, recent Show data points to a 48% increase in buyer registration compared to this same time last year. Enthusiasm seems to be on an upward trend, with interest in the SEMA Show among the highest we’ve seen in recent years, according to SEMA President and CEO Chris Kersting. The following represents a list of first-time exhibitors as of July 25, 2011.

Apex Computer Systems Inc. www.navcsg.com Booth #12040 Arthur J. Gallagher Risk Management Services Inc. www.ajgrms.com Booth #11940 Auto Appraisal Group Inc. www.autoappraisal.com Booth #11837 BuildandSearch Inc. www.buildandsearch.com Booth #11971 Consolidated Design West www.consolidateddesingwest.com Booth #12038 The Decal Factory www.decalfactory.com Booth #11841 Demandforce www.demandforce.com Booth #11938 ESP Data Solutions Inc. www.VinLink.com Booth #11942 ezAuto www.ezosc.com Booth #11951 FOCUS Business Solutions Inc. www.focus-solutions.net Booth #11839 Hong Kong Trade Development Council www.hktdc.com Booth #12072 LaunchNet www.launchmarketing.net Booth #11965 Old Dominion Freight Line Inc. www.odfl.com Booth #11877 OnTrac www.ontrac.com Booth #11953 Optimum Software www.optimum.lt Booth #11967 Quickparts www.quickparts.com Booth #30233 Yodle www.yodle.com Booth #11969     Adele Knits www.ProKnitTack.com Booth #10869 AFC Finishing Systems www.afc-ca.com Booth #10709 Boss Auto Import S.A. www.bossauto.com Booth #11137 Brewer Body Buddy Speed Station www.autobodybuddy.com Booth #11131 ChemSpec USA Inc. www.chemspecpaint.com Booth #10553 Chongqing Eaco Import and Export Co. Ltd. www.eaco.com.cn Booth #10865 CollisionSync www.collisionsync.com Booth #10964 Dominion Sure Seal Ltd. www.dominionsureseal.com Booth #11170 Equip Automotive Systems Inc. www.equipmyshop.com Booth #10754 Extractor www.extractortools.com Booth #10943 FBS Dist. Co. Inc.-Finding Better Solutions www.fbs-online.com Booth #10671 Filtec Precision Ceramic Corp. www.filtec-corp.com Booth #10679 H&S Autoshot Manufacturing Co. www.hsautoshot.com Booth #10870 Hi-Tech Paintless Dent Removal www.hi-techdentremoval.com Booth #10848 Hoppy dba American Aimers Inc. www.hoppyaimers.com Booth #10541 International Epoxies & Sealers www.useIES.com Booth #11269 ITW Evercoat www.evercoat.com Booth #11049 KBS Coatings www.kbs-coatings.com Booth #11053 Kent Automotive www.kent-automotive.com Booth #11067 Lancer Insurance Co. www.lancerinsurance.com Booth #11071 Mag Daddy www.magdaddyusa.com Booth #11063 MATTEI Air Compressors www.matteicomp.com Booth #10853 Mitchell International www.mitchell.com Booth #10843 Motor Guard Corp. www.motorguard.com Booth #11062 Nicolosi Distributing Inc. www.nicolosipbe.com Booth #10816 Oil Out Plus LLC www.OilOutPlus.com Booth #10967 1-800-Radiator & A/C www.1800radiator.com Booth #10968 Performance Radiator www.performanceradiator.com Booth #11066 Pro-Tek Spray Equipment www.pro-tek.ca Booth #10852 RadTech-UV Curing Association www.radtech.org Booth #10775 Rotool www.rotoolvacuumsystems.com Booth #10878 Speritex Air Filtration Products www.speritex.com Booth #11152 Stud Buddy www.studbuddytool.com Booth #10778 Total Automotive Inc. www.totalauto.com Booth #11021 Trimaco www.trimaco.com Booth #10945 Tsunami Compressed Air Solution www.tsunami.us.com Booth #11017 Uneeda Enterprizes Inc. www.sandpaper.com Booth #10755 VeriFacts Automotive www.verifactsauto.com Booth #11175 Yantai Bantam Auto Test & Repair Equipment Manufacture Ltd. www.maximaauto.com Booth #11149 Zib Tek Co. Ltd. www.chinazib.net Booth #11163     Acme Rubber www.unilli.com Booth #44314 Anhui Darui Tire Rubber Co. Ltd. Booth #44272 ATT Co. Ltd. www.tyrewrench.com Booth #41301 Bright Technology Co. Ltd. www.worldbright.com Booth #40227 Cangzhou Flying Dragon Auto Parts Co. Ltd. www.czwheelweights.com Booth #44296 Chaoyang Long March Tyre New Co. Ltd. www.lmntyre.com Booth #42304 Chonche Auto Double Happiness Tyre Corp. Ltd. www.cadhtyre.com.cn Booth #41315 Doublestar Tire Corp. Booth #40307 Eastup Industrial Co. Ltd. www.eastup.com Booth #43267 First Tape and Label www.firsttapeandlabel.com Booth #45290 Five Diamond Motors LLC www.snowchainspike.com Booth #42260 Fullroad Rubber Co. Ltd. www.fullroadtyre.com Booth #44294 Hangzhou Hamaton Tyre Valves Co. Ltd. www.hamaton.com Booth #43289 Jiangyin Premier Autoparts Industry Co. Ltd. www.premier-industry.cn Booth #44270 Morton Supplies Inc. mortonsupplies.com Booth #43315 Niagara Lubricant Co. Inc. www.niagaralubricant.com Booth #45288 Perfect Equipment www.perfectequipment.com Booth #40166 Plastic Advanced Recycling Corp. www.plastic2x.com Booth #42283 point S www.points-development.com Booth #44295 Prestige Tires Inc. www.prestigetires.net Booth #42289 Qingdao Poplar Tire Co. Ltd. www.poplartire.com Booth #41299 Qingdao Rhino International Co. Ltd. www.rhinotyre.com Booth #40112 Qingdao Toptour Tyre Corp. Ltd. www.toptourtyre.com Booth #45284 Qingdao Victor Tire Import & Export Co. Ltd. www.victortire.com.cn Booth #44274 REDI-Sensor www.redi-sensor.com Booth #43282 Shandong Deruibao Tire Co. Ltd. www.deruibao.com Booth #44271 Shandong Hengyu Rubber Co. Ltd. www.hengyugroup.com Booth #42299 Shandong Hongsheng Rubber Co. Ltd. www.hstyre.com Booth #44291 Shandong O’Green Tyres Co. Ltd. www.ogreengroup.com Booth #44288 Shandong Transtone Tyre Co. Ltd. www.transtonetire.com Booth #44266 Shuma Tyre International (Dingdao) Co. Ltd. www.shumatyre.com Booth #42279 South China Tire & Rubber Co. Ltd. www.wanlitire.cn Booth #43227 Tianjin Century Rubber Co. Ltd. www.chinatoptyre.com Booth #44298 Tiremetrix www.Tiremetrix.com Booth #43278       Grex Airbrush www.grexairbrush.com Booth #23183 HAL Development Co. Booth #22790 JRI Shocks LLC www.jrishocks.com Booth #23593 Kindig-It Design www.kindigit.com Booth #23479 Mac’s Custom Tie Downs www.macscustomtiedowns.com Booth #22792 Rebel Wire Inc. www.rebelwire.com Booth #23187 Rocket City Rods Booth #23589     Advanced Diagnostics USA www.adusa.us Booth #11574 Aimmet Industrial Co. Ltd. www.aimmet.com Booth #11579 AmeriTrade Global Resources www.ameritradegr.com Booth #11656 Anchor Security System Co. Ltd. www.anchor-security.com.tw Booth #11878 BeStar Technologies www.bestartech.com Booth #11772 CarKor Enterprises www.AntiPhotoRadarClub.com Booth #11578 Cars-N-kids Car Seat Monitor www.carseatmonitor.com Booth #11754 E-power Industries Group Ltd. www.epower.com Booth #11407 Fuzhou Minpn Electronic Technology Co. Ltd. www.minpn.com Booth #11670 Global Media Industry Group Co. Ltd. www.rearviewgps.com Booth #11566 Guangzhou Yidi Electronic & Technology Co. Ltd. www.yufengltd.com Booth #11654 Guard Dog GPS www.guarddoggps.com Booth #11555 Hughes Telematics Inc. www.hughestelematics.com Booth #11770 Jebsee Electronics Co. Ltd. www.jebsee.com.tw Booth #11568 Ji Yao Technology Co. Ltd. www.jiyao.com.tw Booth #11575 Jingdezhen Tonphin Electrical Co. Ltd. www.tonphin.com Booth #11671 Lordway Electronics Tech Inc. www.lordwaycn.com Booth #11307 MG Direct LLC www.mgdirectimport.com Booth #11672 Ningbo Yinzhou Sky Import & Export Co. Ltd. www.skyinternational.com.cn Booth #11872 Open Automotive Ltd. www.openautomobile.com Booth #11679 REC Technology Co. Ltd. www.rec-dvr.com Booth #11678 SecurityWorks Inc. www.technologyworkstand.com Booth #11864 Shenzhen Gogosunny Electronics Co. Ltd. www.Gogosunny.com Booth #11866 Shenzhen Roadover Technology Co. Ltd. www.roadover.cn Booth #11543 Shenzhen Shunhe Electric Technology Co. Ltd. Booth #11539 Simple Soft Technology Co. Ltd. www.ssinterface.com Booth #11673 US Auto Light Inc. www.usautolight.com Booth #11773 Victor Electronics Co. Ltd. www.cn-victor.com.cn Booth #11553 Zhejiang Tianping Optoelectronics Technology Co. Ltd. www.fsthid.com Booth #11479     The Auto Moto www.theautomoto.com Booth #38045 Bel-Ray Co. Inc. www.belray.com Booth #37047 50 Caliber Racing ScooterX www.scooterx.biz Booth #37078 Galaxy Helmets & Accessories www.glxhelmets.com Booth #38043 Moto Lenzo www.motolenzo.com Booth #38057 Nikko Motoracing Inc. www.nikkomotoracing.com Booth #37076 Segal Fin Art www.motorcycleart.com Booth #38039 Yiwu Xibeihu Special Vehicle Co. Ltd. www.chinaxbh.com Booth #38065 Zhejiang Enze Vehicle Co. Ltd. www.cnenze.com Booth #36017       Addictive Desert Designs www.addictivedesertdesigns.com Booth #31185 Bodyguard Truck Accessories www.bodyguardbumpers.com Booth #30185 Camco Manufacturing www.camco.net Booth #32164 Cari-Mor Truck Bed Extension www.newenglandwelding.com Booth #34188 China FAW Group Import & Export Corp. www.faw.com.cn Booth #38136 Competition 4x4 www.COMP4x4.com Booth #30199 Dana Holding Corp.–Aftermarket Group www.dana.com/serviceparts Booth #37125 Davey Coach Sales Inc. www.daveycoach.com Booth #33190 De Amertek Group www.deamertek.com Booth #36170 Dynamax Divison of Forest River www.dynamaxcorp.com Booth #38173 Endurance Truck Accessories www.endurancetruckaccessories.com Booth #31198 Eximgo Ltd. www.eximgo.com Booth #33187 Fenghua Haisen Winch Co. Ltd. www.hswinch.cn Booth #34192 FYRLYT Pty. Ltd. www.fyrlyt.com Booth #32192 Guru Nanak Auto Enterprises Ltd. www.gnaent.com Booth #30191 Hide-A-Rack www.PuenteRoofing.com Booth #37137 Hwa Fong Steel Forging Works Co. Ltd. www.hwafong.mold.net.tw Booth #38121 International Rectifier www.irf.com Booth #34193 Jetco Heavy Duty Lighting www.jetcolighting.com Booth #33163 JR Products www.RobaCompany.com Booth #34180 King Roof Industrial Co. Ltd. www.kingroof.com Booth #38139 Kramer America Inc. www.KramerAmerica.com Booth #33195 MaxTrac Suspension www.maxtracsuspension.com Booth #31162 MAXXTOW Towing Products Booth #32165 Monster Hooks Inc. www.monsterhooksinc.com Booth #33189 MuttManagers LLC www.muttmanagers.com Booth #30193 Nemesis Industries/Burnsville Offroad www.nemesisind.com Booth #32177 Ningbo Jiangdong Shine Import & Export Co. Ltd. Booth #38123 One Up Offroad LLC www.oneupoffroad.com Booth #38134 Phoenix Design & Manufacturing LLC www.phoenixdesignmfg.com Booth #31159 Profender Co. Ltd. www.profender4x4.com Booth #37135 Protective Polymers LLC www.protectivepolymers.com Booth #33177 Rontan North America www.rontan.com Booth #34190 SCC Northwest Manufacturing Ltd. www.NWSeatcovers.com Booth #32198 Stamp Hitch Booth #33185 Steadymate by Kinedyne Corp.n www.kinedyne.com Booth #37086 Towwithrope.com www.towwithrope.com Booth #34184 Truck Armor www.truckarmorauto.com Booth #37100 2 Cube It www.1globalservice.com Booth #34176 VS Technology Corp. www.automotivecomposites.com Booth #36175 Wuhu Hongxiang Auto Shock Absorber Industry Co. Ltd. www.cn-eps.cn Booth #31171 Yi-Jeong Industrial Co. Ltd. www.autopart-supplier.com Booth #38127 Yi Ting Enterprise Inc. www.yiting.com.tw Booth #36105 Zhejiang Jiejia Automobile Parts Co. Ltd. www.china-xintong.com Booth #31193 Zhejiang Roadtamer Auto Suspension System Co. Ltd. www.roadtamer.com Booth #34186		AEM Induction Systems www.aemintakes.com Booth #23051 BMC SRL www.BMCairfilters.com Booth #25153 Champion Brands LLC www.ChampionBrands.com Booth #21131 Chongqing Youfu Metal Product Co. Ltd. www.fy-fg.com Booth #20426 CJY Industrial Inc. www.wuxiyelong.com Booth #33205 Composite Fabrics of America www.cfamills.com Booth #25208 The Crank Shop Booth #25224 Custom Performance Engineering Inc. www.cp-e.com Booth #21732 Easy Performance Products LLC www.easyperformance.com Booth #20559 E-Motion USA www.emotionusa.com Booth #21762 Everlast Power Equipment www.everlastgenerators.com Booth #24728   EZ-Slider Cylinder Liners www.ez-slider.com Booth #20452 Ferrea Racing Components www.ferrea.com Booth #24816 FLO~PRO Performance Exhaust www.flopro.com Booth #25152 Forged Racing Radiator Inc. www.ForgedRacing.net Booth #25100 Go Fast Bits www.gofastbits.com.au Booth #20533 GreenLight LLC www.greenlighttoys.com Booth #25248 Hangzhou Changzhi Parts Co. Ltd. www.czp-autoparts.com Booth #25222 Hattori Bankin Industry Ltd. www.hattori-bk.co.jp Booth #21742 Huichang Co. www.hczf.com Booth #20428 Intense Automotive Design Research and Development www.intenseautomotivedesign.org Booth #25200 ITW Global Brands itwgb.com Booth #20461 Joyride www.Joyride.com Booth #25106 Jurassic Shark www.JurassicShark.com Booth #21058 Kirk Trading Co. Inc. www.racingcar-autoparts.com Booth #32203 Kooks Custom Headers Inc. kookscustomheaders.com Booth #24946 Lingenfelter Performance Engineering www.lingenfelter.com Booth #24901 Li Yuan Machinery Co. Ltd. www.kuoyuan.com.tw Booth #21724 M&D International Distributors & Luxury Collectibles www.M-DIntl.com Booth #24717 Marcor Automotive www.marcor.ca Booth #21726 Michel Motorsports www.michelmotorsports.com Booth #21752 Motor State Distributing www.motorstate.com Booth #25116 National Performance Warehouse www.enationalperformance.com Booth #23027 Ningbo Goldenlion Industry Co. Ltd. www.nbautoparts.com Booth #25258 OZMO Engineering www.ozmoengineering.com Booth #21756 PAC Racing Springs www.pspring.com Booth #20553 Performance Automatic Inc. www.performanceautomatic.com Booth #21744 Performance Design www.performancedesignllc.com Booth #24820 Performance Electronics Ltd. www.pe-ltd.com Booth #25220 Portable-Shade USA LLC www.portable-shade.com Booth #25270 Roach Studios www.roach-studios.com Booth #20634 Road Rage Gages LLC www.RoadRageGages.com Booth #21750 Rockland Standard Gear Inc. www.rsgear.com Booth #24847 Shenyang Liming Turbocharger Co. Ltd. www.lmturbo.com Booth #25083 Snappin Turtle/Performance Years Inc. www.1800tiedown.com Booth #24326 Sniper Motorsports Inc. www.holley.com Booth #22517 Spaghetti Menders Inc. www.racewiring.com Booth #20958 StanPro–A Division of Cooper Standard www.stanpro.com Booth #24623 Taizhou Yongzheng Automobile Parts Co. Ltd. www.swaybar.cn Booth #25225 3D Infotech www.3dinfotech.com Booth #25250 Tier One Components Inc. Booth #20465 UpRev LLC www.uprev.com Booth #25262 Viking Performance Inc. www.vi-king.com Booth #20436 VMS Racing www.vms-racing.com.tw Booth #25254 Yellowspeed Racing Co. Ltd. www.yellow-speed.com Booth #25260     Auto Pro USA Inc. www.autoprousa.net Booth #24194 California Custom Coach www.cccspeedster.com Booth #24794 ECS Automotive Concepts LLC www.ecsautomotive.com Booth #24199 Glassworks, The Hardtop Shop Inc. www.thehardtopshop.com Booth #24589 J.J. Best Banc & Co. www.jjbest.com Booth #24587 Packard Industries www.packardind.com Booth #23988 Proforged Chassis Parts www.powerperformancemotorsports.com Booth #24197 Retro Manufacturing LLC www.RetroSoundUSA.com Booth #24095     Ace Custom Steering LLC www.acecustomsteering.com Booth #12379 AHCOF International Development Co. Ltd. www.ahcof.com.cn Booth #12980 Ain Tec Industrial Co. Ltd. www.aintec.com.tw Booth #13153 Airguard Airfresheners www.bgtotomotiv.com.tr Booth #12536 Blue Bull Cleaners & Degreasers www.bluebullpr.com Booth #12681 Branded Products www.BrandedProducts.com Booth #13109 Car Parts Design Trading Co. Ltd. www.carpadesign.net Booth #12868 C.A.R. Products Inc. www.carproducts.biz Booth #13065 Changzhou Pengxiang Automobile Decoration Factory www.cz-px.cn Booth #12866 Changzhou Sanyou Dissan Protective Materials Manufacturing Co. Ltd. www.sanyoudissan.com Booth #12680 Croft Gate USA/Allied Products www.croftgateusa.com Booth #13075 CS-II International Inc. www.cs2usa.com Booth #13069 Dectane Autocouture www.dectane.de Booth #13131 Detailing Innovations Inc. www.showcardetailing.com Booth #12926 Direct Line Industries www.dlistl.com Booth #12781 Filink Co. Ltd. www.filink.co.kr Booth #13121 Formosa Sounding Corp. www.formosasound.com.tw Booth #12382 GRtech Co. Ltd. www.carup.net Booth #12180 Guangdong Huan Qiu Automobile Accessory Co. Ltd. www.car8.net Booth #12773 Guangzhou Guangchen Electronics Co. Ltd. www.gc-hid.com Booth #13125 Guangzhou Wanbao Hengtong Mechanical & Electrical Engineering Equipment Co. Ltd. www.hengtong838.com Booth #13081 Guangzhou Xinghang Insulating Material Co. Ltd. www.guangxinghang.com Booth #12470 Gung Lun Enterprise Co. Ltd. www.gunglun.com Booth #13151 Hiletek www.hiletek.com.tw Booth #12381 HongKong BenBaWang Automotive Technology Co. Ltd. Booth #12881 Jiangxi Kewei Solar Film Co. Ltd. www.kewei-film.com Booth #12475 Jiffy Steamer Co. LLC www.jiffysteamer.com Booth #12777 KK Label www.kklabel.com Booth #12575 KOUOU Booth #13114 KS Terminals Inc. www.ksterminals.com Booth #12472 Laid-Back by High Range Designs www.laidbackusa.com Booth #12967 Leather Therapy Products www.LeatherTherapy.com Booth #12182 Luxo Window Films www.luxofilms.com Booth #12683 MiraeNanoTech (MNTech) www.mntech.co.kr Booth #12875 Motorix International Inc. www.motorix.co.jp Booth #13157 New Global Impex www.singhautoparts.com Booth #12864 Novacel Inc. www.novacelinc.com Booth #12780 Optik Researching Machinery Tooling Co. Ltd. www.optik-control.com Booth #13149 Optimum Car Care www.optimumcarcare.com Booth #12928 Parts Greatness International Inc. www.partsgreatness.com Booth #12351 Rimblades Ltd. www.rimblades.com Booth #12775 Shanghai Cardeco Industry Co. Ltd. www.cardeco.com.cn Booth #13155 Shelby Auto Care www.ShelbyAutoCare.com Booth #13168 Silverwax (Laboratoire Hygienex Inc.) www.silverwax.ca Booth #13028 Solution Finish www.solutionfinish.com Booth #12481 Stevens Urethane www.stevensurethane.com Booth #13011 Supreme Chemicals of GA www.krudkutter.com Booth #12767 Taizhou Xinrongfa Car Accessories Co. Ltd. www.xrfcar.com Booth #12981 Vulcanet www.vulcavite.com Booth #13139 Wenzhou Aoya International Trade Co. Ltd. www.AutoAoya.com Booth #12480 WHOOSH! Inc. www.whooshinc.com Booth #13137 Yar Jang Industrial Co. Ltd. www.YarJangBrakes.com Booth #13181 Yuan Rong Auto Parts Co. Ltd. www.yrautoparts.en.alibaba.com Booth #12872 Yuyao City Yurui Electrical Appliance Co. Ltd. Booth #12771     AirHoseRepairKit.com www.AirHoseRepairKit.com Booth #10668 Airvantage Tools www.airvantagetools.com Booth #10266 Big Time Products www.bigtimeproducts.net Booth #10230 Cecil N. Muggy Co. www.chungerweld.com Booth #10203 Centroid Corp. www.centroidcnc.com Booth #10160 Channellock Inc. www.channellock.com Booth #10373 Chengbang Office Automation Technology Co. Ltd. www.china-chengbang.com Booth #10472 Contur Cabinet Ltd. www.conturcabinet.com Booth #10252 Delcam www.delcam.com Booth #10109 Denison Industries www.denisonindustries.com Booth #10370 Diamond Saw Works Inc. www.diamondsaw.com Booth #10379 Diversified Power International LLC www.dpipower.com Booth #10265 DLH Fluid Power Inc. www.dlhfluidpower.com Booth #10368 Dry Air Systems www.dryairsystems.com Booth #10666 Enter Corp. www.firebirdtools.com Booth #10131 Esico-Triton International www.esicotriton.com Booth #10319 EWP Global Inc. www.ewpglobalinc.com Booth #10169 General Tools & Instruments www.generaltools.com Booth #10153 Hillco Fastener Warehouse Inc. www.hillcofasteners.com Booth #10418 Hoffman Services Inc. www.HoffmanServices.com Booth #10278 Infrared Industries www.infraredindustries.com Booth #10364 JoolTool www.JoolTool.com Booth #10580 Launch Tech USA www.launchtechusa.com Booth #10148 Lumenyte International Corp. www.lumenytetransportation.com Booth #10567 Master Air Tool Ltd. Co. www.masterairtool.com Booth #10674 Master Appliance Heat Tools www.masterappliance.com Booth #10239 Monument Tools Inc. www.monumenttoolsinc.com Booth #10241 Nice Pak Products Inc. www.GrimeBoss.com Booth #10132 Pearl Way Co. Ltd. www.pearlway.com Booth #10479 PlasmaCAM www.plasmacam.com Booth #10154 Power Plus Products www.pplusp.com Booth #10262 Ratch-Cut/Die-Nut/Sandboss www.ratch-cut.net Booth #10678 RD Enterprises www.uni-dolly.com Booth #10466 R.U.P.E.S. SPA www.rupes.com Booth #10269 Safety-Kleen Systems Inc. www.safety-kleen.com Booth #10173 Schley Products/SP TOOLS www.sptool.com Booth #10163 Sumake Industrial Co. Ltd. www.sumake.com.tw Booth #10573 TerraLUX www.TerraLux.com Booth #10135 3ST Industry Co. Ltd. www.3st-dd.com Booth #10273 Wenling Hailida Tools Co. Ltd. www.hailidatools.com Booth #10367 Whitaker Tools Inc. www.whitakertools.com Booth #10579 Yingkou Ark Science & Technology Co. Ltd. www.ark-st.com Booth #10369 Yingkou Guanhua Liangyi Garage Equipment www.ykliangyi.com Booth #10468     D-Force Wheels Inc. www.dforcewheels.com Booth #46205 Hebei Xinshitong Accessory Co. Ltd. www.wheel-weight.cn Booth #47205 Hong Sheng Wheels Manufacture Co. Ltd. Booth #44303 Hubei Angyun Alloy Wheel Co. Ltd. www.AngyunWheels.com Booth #46214 Intrigue Wheels www.intriguewheels.com Booth #48171 Jiangsu Rongmei Wheel Co. Ltd. Booth #47209 Kosei Aluminum Co. Ltd. www.koseijp.co.jp Booth #46215 Ningbo Siming Auto Parts Co. Ltd. www.siming-china.com Booth #47203 Qingdao Keter International Co. Ltd. www.ketertyre.com Booth #48202 Race Star Industries Inc. www.racestarindustries.com Booth #47207 Rohana Wheels www.rohanawheels.com Booth #48207 Shandong Hualun Industries Co. Ltd. www.cnhualun.cn Booth #47208 Shenyang Dooray Wheel Co. Ltd. www.shdooray.com Booth #44305 Taiwan Bor-Chuann Enterprises Co. Ltd. www.bcec.com.tw Booth #48177 Techwell Industrial Co. Ltd. www.techwell.com.tw Booth #48210 3 Excel USA www.3excel.com Booth #47204 U.W.T. Inc. www.uwtinc.com Booth #48086 Venice Wheels www.VeniceWheels.com Booth #48174 Wizeman Enterprises Inc. www.wizeman-enterprises.com Booth #48162 ZheJiang Bao Kang Wheel Manufacture Co. Ltd. www.powcan.com Booth #46201 Zhejiang Benke Auto Parts Co. Ltd. www.chinabenke.com Booth #47206 Zhengxing Vehicle Wheel Co. Ltd. of Shaoguan www.zxchelun.com Booth #48208

 

 

The SEMA Show attracts professionals from more than 100 countries, including many journalists who come to the SEMA Show to discover new products and trends. While enthusiasts in different countries may be interested in different segments of the industry, they all look to the United States for the hottest and coolest products. For manufacturers in the United States, this opens endless opportunities to grow their markets and export products internationally. To get an idea of the possibilities, take a look at some of the international media coverage that resulted from the 2010 SEMA Show.

Trocas Trocas, a leading truck magazine in Mexico, reported on the 2010 SEMA Show, featuring many of the feature vehicles and products from the Show.		V8 Muscle Cars Another publication from Mexico, V8 Muscle Cars included nearly 40 full pages of coverage from the 2010 SEMA Show.
Autozulia Internacional Journalist Henry Pierini traveled from Venezuela to cover the SEMA Show for Autozulia Internacional. The result was pages filled with photos of amazing project vehicles and coverage of the reporter’s picks for best new products.		AutoMotivo Brazilian reporter Fabio Codellos has been attending the SEMA Show for several years. In 2010, he captured nearly a dozen pages of highlights from the Show to share with his readers at home.