SEMA News—September 2011

Getting the Most Out of the SEMA Show

15 Tips for First-Time Exhibitors (and Old Pros, Too!)

By Steve Campbell

		With a little research and preplanning, any manufacturer—regardless of size or experience—can create an effective, sales-producing strategy and leave the SEMA Show with orders in hand and leads to pursue.

Exhibiting at the SEMA Show for the first time needn’t be overwhelming. With a little research and preplanning, any manufacturer—regardless of size or experience—can create an effective, sales-producing strategy and leave the Show with orders in hand and leads to pursue. When the SEMA Show convenes at the Las Vegas Convention Center November 1–4, 2011, a new area devoted to First-Time and Featured Exhibitors will be housed on the east side of the South Hall’s upper level, and a full 80% of the hundreds of booths in that area will represent first-time exhibitors. The following list of 15 tips is intended to help those first-timers optimize their planning and increase their chances for the most successful SEMA Show possible. And they are also excellent reminders for veterans of SEMA Shows past.

Tip #1: Read All About It

To get the best possible jump on preparing for the SEMA Show, read the Exhibitor Manual (EM), which is available now. Read it all. It contains a wealth of information, including money-saving programs and features that can help make your first SEMA Show a triumph. The EM is a comprehensive how-to guide for SEMA Show exhibitors and contains complete information about many of the other tips that follow. The online EM features links to a full range of exhibitor information and an easy-to-use search function to make it simple for exhibitors to find what they need. Among the host of details included are applications for entering the New Products Showcase, conducting a press conference, displaying a feature vehicle, ordering electricity, announcing a celebrity guest appearance and more. Reading the EM and following its guidelines will take you 90% of the way to enjoying a successful SEMA Show.

Tip #2: Create a Plan

Set goals for what you want to get out of the SEMA Show and then create a plan for how you intend to achieve your objectives. Clearly define your budget based on items such as booth size, number of employees you will have in attendance, transportation and housing costs, pre-Show and at-Show marketing plans—every investment you will make to efficiently and effectively take advantage of the SEMA Show’s terrific opportunities to build business. Ensure that you register booth personnel well in advance of the Show (go to www.SEMAShow.com and under the “Exhibitors” box, click on “Register Staff” from the list). Ensure that your personnel are trained for their sales duties while at the Show, and consider how you will capture sales leads. All buyers will have a badge with their registration information encoded on it, which can be recorded on a lead retrieval scanner available from CompuSystems. (For more information, contact CompuSystems at 866/600-5323 or 708/786-5565).

Tip #3: It’s About the Money

As you go through the EM and create your SEMA Show plan, concentrate first on the “Budget Checklist,” located left at the top of the Exhibitor Manual online contents page. The “Budget Checklist” is an extremely convenient pop-up calculator that includes entries for nearly every SEMA Show contingency—from booth-space rental and building an exhibit to marketing costs and staffing expenses. As you put your information together, the “Budget Checklist” keeps a running total so that you can make changes to fit your allotted expenditures.

Tip #4: It’s About Time

		The Exhibitor Manual provides comprehensive information about creating a budget, setting up a booth, displaying a feature vehicle and much more. Reading the EM and following its guidelines will save time, money and effort, so you can enjoy a successful SEMA Show.

It’s easy to overlook a deadline when you get busy prepping for the SEMA Show in addition to maintaining your normal business schedule. The “Deadline Checklist,” also on the Exhibitor Manual homepage, can be just the memory aid you need. The list details all of the important dates connected with the Show, including deadlines for marketing, booth-material ordering, lead-retrieval rental, New Products Showcase entries, registration dates and more. We suggest entering the dates pertinent to your company into your smartphone or organizer with alarms or, at the very least, printing the list and checking off the dates as you complete the step for the various deadlines.

Tip #5: Can I Do That?

The Exhibitor Manual contains a list of the SEMA Show’s Top 10 Do’s and Don’ts comprised of the most common issues that can create problems. The Show Management staff can alleviate nearly any situation you encounter, but it’s far better to avoid negative experiences entirely by knowing the rules. For instance, taking photographs or video of another exhibitor’s booth is forbidden unless that exhibitor has given you express permission, and severe penalties are in place for violations of intellectual property rights. Ensure that you read the complete list so that you understand your rights and don’t encounter time-consuming problems.

Tip #6: You Can Rent That!

Many of the items an exhibitor needs to set-up a well-functioning booth can be rented from suppliers that have been working with SEMA Show exhibitors for years. They know what works, and they can advise first-timers about the best equipment for specific needs. Read the “Frequently Rented Items (First-Timer Cheat Sheet)” list (available through the online Exhibitor Manual). For the best rates, refer to the “Deadline Checklist’s” Advance Rate deadline. And be sure to check out the free material-handling offer if you will have less than 1,000 lbs. of material delivered to the Show in a private vehicle.

Tip #7: Air Reservation Discounts

There are savings to be had in the sky. Booking early for any trip is always a good idea in order to get the best pricing, and the SEMA Show organizers have also been working with major air carriers to acquire discounted airfare to this year’s event. American, Continental, Delta and United are among the airlines that are offering up to 10% off of round-trip airfare to Las Vegas. Visit the SEMA Show travel site for details, promotion codes and valid travel dates.

Tip #8: Check Your Listing!

Buyers, media and other attendees use the SEMA Show Directory and the SEMA Show Pocket Guide to find booths and plan their exhibitor visits. Many also keep one or both publications all year as references for manufacturer contact information. Be sure that your directory listing is accurate, including information such as telephone, website as well as company description. The deadline to update your SEMA Show Directory listing information is September 2. Your company’s designated SEMA Show contact will receive specific instructions via e-mail about how to update company information, but if you have any questions or need assistance, contact Marel Del Rio at 909/978-6740. One quick phone call will ensure that your listing gets properly printed.

Tip #9: Update Your Company Website

Everyone from buyers to consumers visit websites for both product information and to make purchases. Ensuring that the information contained on your site is accurate and up-to-date is always important but can be crucial in the period leading up to and immediately following the SEMA Show. Be sure that all links function as intended, that contact information is prominently displayed and that frequently asked questions are thoroughly addressed. If you’re planning to add new products or new functionality, there is no better time to do so than in the weeks leading up to the SEMA Show.

Tip #10: Know Your Booth (and How to Ship It)

Many first-time exhibitors don’t know what comes with a SEMA Show booth or the most effective methods to ship display materials. The online EM contains checklists for both. Refer to the “What Comes With a Booth?” link on the EM homepage to see what every booth package includes, and read the “ABCs of Shipping Your Booth to the Show” under the “Freight Shipping” section to learn about the scope of services offered by Freeman Transportation, the SEMA Show’s official provider. From pricing to quality carrier services, it’s worth the effort to investigate your options.

Tip #11: Enter a Product in the New Products Showcase

		Ideas Alive: Featuring the New Products Showcase is a leading destination for SEMA Show attendees. Electronic scanners are provided to buyers and media to capture product information that can be downloaded in several formats, and the first product category entered is free.

One of the primary reasons that buyers and media attend the SEMA Show is to learn what’s new and to make contacts for future business. Ideas Alive: Featuring the New Products Showcase, is a leading destination on both counts. Located in upper South Hall, Ideas Alive is a 35,000-sq.-ft. flurry of activity from 8:00 a.m. to the close of the hall every day of the Show. Electronic scanners are provided to buyers and media to capture product information that can be downloaded in several formats, and the first product category entered is free using your exhibitor password. (Additional entries are $75 per product category if received by October 7; after, the fee is $150 per product category. Entries submitted on site will be accepted based on space availability.) All new products entered are eligible to win recognition as a “Best New Product” during judging prior to the highly anticipated New Products Breakfast, to be held Tuesday, November 1, from 7:30 a.m.–8:45 a.m. at the Las Vegas Hilton.

Tip #12: Enter a Featured Product

The SEMA Show organizers have developed a new opportunity for any exhibitor that doesn’t have a “new” product this year but wishes to showcase a product that is indicative of the kind of work the company does. The Featured Products will be on display within the New Products Showcase in Ideas Alive. Any exhibitor may place products in either area, though, only the first entry in a category is free, and subsequent entries will incur the fee structure noted in the New Product Showcase tip above. A Featured Products entry is a terrific opportunity to garner extra exposure in the highly trafficked upper South Hall.

Tip #13: Network Your Way to Increased Business

While the majority of business at the SEMA Show is conducted on the Show floor, don’t ignore the abundant social, educational and networking activities that are held during the week. Be sure to check out the Education Days schedule of seminars and workshops (free to Show attendees), and plan to attend special events, such as the New Products Breakfast, NHRA Breakfast, SEMA Speed Networking Breakfast—Powered by SEMA Businesswomen’s Network, SEMA Industry Banquet and many more. Most events are also free to attendees, and tickets are available when registering for the Show. For additional information, contact SEMA Special Events Manager Michelle Harris at 909/978-6684.

Tip #14: Take Advantage of Media Opportunities

Automotive and general-interest media of every type congregate at the SEMA Show to find new products, discuss editorial or broadcast opportunities and gather material for print stories, Internet features, blogs and radio and television programming. Take advantage of the opportunities they present to publicize your company and its products. But don’t assume that they’re going to find you. Develop a strategy to spark some interest. Get a list of the media outlets or staffers that you would like to have visit your booth (the five best magazines for your market, for instance) and send them invitations well before the Show. Have your marketing person set-up times to visit with them on specific days so that they know they’re expected, then follow up with a reminder the week before the Show. For more ideas and information, see “Working With the Media at the SEMA Show” on p. 38 of this issue.

Tip #15: Talk With the Pros

The ultimate source for all things SEMA Show is the team that organizes the event. From parking to lighting and from feature vehicles to celebrities, the Show Management folks have been there, done that and, in most cases, written the book (that oft-discussed Exhibitor Manual) on everything having to do with the event. Their knowledge is encyclopedic, so call them if you can’t find the answer to your pressing questions. The number is 702/450-7662, ext. 120.

Last month, Brenda Priddy's team of spy shooters spotted the Mustang GT500 in mule guise on the Nürburgring testing something very hot under the hood. Those images revealed very few visible changes to the body.

Judging by the latest shots from the team, Priddy says that, given the camouflage, it's safe to say Ford has reached the production prototype phase of development on the new 'Stang.

Under the hood, an updated V8 pumping out 600+ hp is the likely powerhouse being prepared to combat the Chevy Camaro ZL1. Now that Priddy has heard the new motor's full throat during testing, she is certain it will remain supercharged. However, past those details, information on the new powerplant are still a little murky.

Cosmetically, the photos here show that the GT500 will get some pretty significant updates, including a new front fascia, redesigned grille, updated headlamps and even a new hood. Around back, there should be a new rear bumper and rear fascia spoiler. Priddy says that we can also see a new detail for the GT500: a double-barrel exhaust on each side instead of the dual exhaust on the current GT500 model.

The team will deliver more details as they become available.

Photo Credit: Brian Williams for Brenda Priddy & Co.

Last month, Brenda Priddy's team of spy shooters spotted the Mustang GT500 in mule guise on the Nürburgring testing something very hot under the hood. Those images revealed very few visible changes to the body.

Judging by the latest shots from the team, Priddy says that, given the camouflage, it's safe to say Ford has reached the production prototype phase of development on the new 'Stang.

Under the hood, an updated V8 pumping out 600+ hp is the likely powerhouse being prepared to combat the Chevy Camaro ZL1. Now that Priddy has heard the new motor's full throat during testing, she is certain it will remain supercharged. However, past those details, information on the new powerplant are still a little murky.

Cosmetically, the photos here show that the GT500 will get some pretty significant updates, including a new front fascia, redesigned grille, updated headlamps and even a new hood. Around back, there should be a new rear bumper and rear fascia spoiler. Priddy says that we can also see a new detail for the GT500: a double-barrel exhaust on each side instead of the dual exhaust on the current GT500 model.

The team will deliver more details as they become available.

Photo Credit: Brian Williams for Brenda Priddy & Co.

Bob Tasca III	David Grubnic

NEWS NUGGETS

MAC TOOLS U.S. NATIONALS IS LAST CHANCE FOR DRIVERS HOPING TO MAKE THE FULL THROTTLE COUNTDOWN TO THE CHAMPIONSHIP: Funny Car driver Bob Tasca knows what type of Labor Day weekend he’ll be having. While many people may spend their last long weekend of summer relaxing by the pool, the New England native will spend his days counting points and crossing fingers as the NHRA Full Throttle Drag Racing Series returns to historic Lucas Oil Raceway at Indianapolis for the Mac Tools U.S. Nationals presented by Lucas Oil. It’s the final race of the regular season and the place where drivers will have one more shot at locking in a spot in the top 10 point standings before the start of the Countdown to the Championship—NHRA’s six-race playoffs to determine the world champions. Tasca sits in the 10th and last spot in the Funny Car points but has yet to secure his spot in the Countdown. With 11th-place driver Johnny Gray just 62 points behind, or just a little more than three round-wins, Tasca knows just how important his approach to Indy will be.

“When the NHRA made Indy the last-chance race, the last race to make the top 10 playoff field, this race took on an even greater significance,” said Tasca. “For teams like us, the Motorcraft/Quick Lane Ford Mustang Funny Car team, it’s time to prove we are a championship contender. Last year in Pomona, it was great blocking for 2010 Funny Car world champion John Force, but we’re ready to go for our own title.”

Tasca isn’t the only one feeling the pressure. Top Fuel driver Dave Grubnic also sits in the 10th spot in his category—just 19 points, a little less than a round-win—ahead of Terry McMillen. It’s a pressure Grubnic has had before when he moved from 11th to 10th last year with two races left before the start of the Countdown. Can Grubnic hold on again this year to make his third Countdown appearance? Pro Stock and Pro Stock Motorcycle also have tight races for the Countdown heading into Indy, with Ron Krisher working to hold off Larry Morgan and Ronnie Humphrey in Pro Stock and Jim Underdahl hoping to hold off hard-charging Chip Ellis and David Hope in the two-wheel category.

SPECIAL TICKET OFFERS AVAILABLE FOR MAC TOOLS U.S. NATIONALS: Two special ticket offers are available for the upcoming Mac Tools U.S. Nationals. The first one will be available to all active and retired military personnel. As a special thank you to all who have bravely served our country, the NHRA will offer free general-admission tickets to both active and retired military for the Friday night qualifying session during the Mac Tools U.S. Nationals presented by Lucas Oil at Lucas Oil Raceway at Indianapolis, September 2. The offer must be taken advantage of at the gate on September 2. One complimentary ticket per person will be issued, and proof of active or retired military status will be required to receive the complimentary general-admission ticket.

In another great ticket offer for fans, Lucas Oil is sponsoring a limited number of specially priced general-admission tickets during the weekend in honor of the NHRA’s 60th anniversary season. A total of 6,000 tickets will be offered to the public at $20 per ticket with 2,000 available for Friday—1,000 tickets each on both Saturday and Sunday and 2,000 tickets on Monday. These tickets will be good for admission to the general admission section of the grandstands located on the west side of the track. This limited-edition offer will be available starting on Tuesday at NHRATIX.com and buyers should use the password "LUCAS" at time of checkout. Additionally, fans may continue to purchase general-admission, reserved-seat and Top Eliminator Club tickets for the event at both NHRATIX.com and at by calling the NHRA Ticket Sales Center at 800/884-NHRA. Fans purchasing adult-reserved and general-admission tickets in advance will save $2 per ticket on gate ticket prices.

JOHN FORCE RACING MUSTANGS ON DISPLAY AT INDIANAPOLIS INTERNATIONAL AIRPORT FOR MAC TOOLS U.S. NATIONALS WEEK: As thousands of NHRA Full Throttle Racing Series fans begin to arrive in Indianapolis for the 57th annual Mac Tools U.S. Nationals, they will be greeted by two John Force Racing Ford Mustang Funny Cars. The Castrol GTX High Mileage Ford Mustang driven by John Force and the Automobile Club of Southern California Ford Mustang driven by Robert Hight will be on display at the Indianapolis International Airport for the next week getting fans and travelers revved up for the drag race.

“We are excited to have two of our John Force Racing Road Show Mustangs on display at the Indianapolis International Airport,” said Force, a four-time Mac Tools U.S. Nationals winner. “Robert and I have won Indy six times, so to have our Mustangs here to welcome everyone to Indianapolis is pretty cool.”

One JFR Ford Mustang Funny Car will be located on the first level by the baggage claim carousels and the other Funny Car will be on the second level in the Food Court. The 57th annual Mac Tools U.S. Nationals runs from August 31–September 5 at Lucas Oil Raceway at Indianapolis.

COMING ATTRACTIONS

MAC TOOLS U.S. NATIONALS PRESENTED BY LUCAS OIL, LUCAS OIL RACEWAY AT INDIANAPOLIS, August 31–September 5: The NHRA Full Throttle Drag Racing Series makes its last stop before the Countdown to the Championship. Defending event winners are Larry Dixon (Top Fuel), Ashley Force Hood (Funny Car), Greg Stanfield (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/884-NHRA (6472) or log on to NHRATIX.com. For media credentials, please contact Senior Communications Manager Scott Smith at ssmith@nhra.com.

O’REILLY AUTO PARTS NHRA NATIONALS, zMAX DRAGWAY, September 15–18: The NHRA Full Throttle Countdown to the Championship begins in Charlotte at the second stop of the season at zMAX Dragway. Defending event winners are Larry Dixon (Top Fuel), Cruz Pedregon (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/455-FANS (3267) or log on to charlottemotorspeedway.com. For media credentials, please contact Media Relations Manager Alex Baca at abaca@nhra.com.

AAA TEXAS NHRA FALL NATIONALS, TEXAS MOTORPLEX, September 22–25: The NHRA Full Throttle Countdown to the Championship makes its second of six stops with a visit to the Lone Star State. Defending event winners are Tony Schumacher (Top Fuel), Matt Hagan (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/668-6775 or log on to extremetix.com. For media credentials, please contact Director of Media Relations Anthony Vestal at avestal@nhra.com.

HE SAID, SHE SAID

IT’S MORE THAN JUST A WALLY: Funny Car driver Jack Beckman on what it means to race at the Mac Tools U.S. Nationals presented by Lucas Oil: “Indy is the big race. I didn’t realize how special it was until I had raced there. That trophy is the exact same height, shape and weight as all the Wallys, but it says U.S. Nationals, and that means a lot to any driver.”

60 YEARS IN NHRA HISTORY

1971, THE BURNDOWN IN INDY: In the Top Fuel final round of the 1971 Mac Tools U.S. Nationals presented by Lucas Oil, Steve Carbone and Don Garlits engaged in one of the more intense staging duels in NHRA history. Prior to the match, Carbone had insisted that he would not stage first in response to a Garlits psyche job that he believed cost him the 1968 Top Fuel final. Carbone outwaited his heavily favored opponent, then raced to victory over a tire-smoking Garlits.

INSIDE THE NUMBERS

8: Top Fuel pilot Tony Schumacher is tied with “Big Daddy” Don Garlits for the most wins in Top Fuel at the Mac Tools U.S. Nationals presented by Lucas Oil. A ninth win at this year’s event would move Schumacher past Garlits and tie him for first place with NHRA Legend Bob Glidden for the most Mac Tools U.S. Nationals wins. Schumacher is on a streak of four final-round appearances in the last four races but has yet to secure his first win of the season.

DID YOU KNOW…

… that Mac Tools—a hand-tools manufacturer and the title sponsor of the Mac Tools U.S. Nationals presented by Lucas Oil— will again serve as the primary sponsorship partner on the Top Fuel dragster driven by Doug Kalitta this week at Lucas Oil Raceway at Indianapolis?

“It’s great to see that big Mac Tools logo on the side of our dragster again,” said Kalitta. “We’ve had great success throughout the years with our friends at Mac Tools, and we’re excited to race under their banner.”

For more information, contact NHRA Media Relations at 626/914-4761 or log on to the NHRA Media Center.

Bob Tasca III	David Grubnic

NEWS NUGGETS

MAC TOOLS U.S. NATIONALS IS LAST CHANCE FOR DRIVERS HOPING TO MAKE THE FULL THROTTLE COUNTDOWN TO THE CHAMPIONSHIP: Funny Car driver Bob Tasca knows what type of Labor Day weekend he’ll be having. While many people may spend their last long weekend of summer relaxing by the pool, the New England native will spend his days counting points and crossing fingers as the NHRA Full Throttle Drag Racing Series returns to historic Lucas Oil Raceway at Indianapolis for the Mac Tools U.S. Nationals presented by Lucas Oil. It’s the final race of the regular season and the place where drivers will have one more shot at locking in a spot in the top 10 point standings before the start of the Countdown to the Championship—NHRA’s six-race playoffs to determine the world champions. Tasca sits in the 10th and last spot in the Funny Car points but has yet to secure his spot in the Countdown. With 11th-place driver Johnny Gray just 62 points behind, or just a little more than three round-wins, Tasca knows just how important his approach to Indy will be.

“When the NHRA made Indy the last-chance race, the last race to make the top 10 playoff field, this race took on an even greater significance,” said Tasca. “For teams like us, the Motorcraft/Quick Lane Ford Mustang Funny Car team, it’s time to prove we are a championship contender. Last year in Pomona, it was great blocking for 2010 Funny Car world champion John Force, but we’re ready to go for our own title.”

Tasca isn’t the only one feeling the pressure. Top Fuel driver Dave Grubnic also sits in the 10th spot in his category—just 19 points, a little less than a round-win—ahead of Terry McMillen. It’s a pressure Grubnic has had before when he moved from 11th to 10th last year with two races left before the start of the Countdown. Can Grubnic hold on again this year to make his third Countdown appearance? Pro Stock and Pro Stock Motorcycle also have tight races for the Countdown heading into Indy, with Ron Krisher working to hold off Larry Morgan and Ronnie Humphrey in Pro Stock and Jim Underdahl hoping to hold off hard-charging Chip Ellis and David Hope in the two-wheel category.

SPECIAL TICKET OFFERS AVAILABLE FOR MAC TOOLS U.S. NATIONALS: Two special ticket offers are available for the upcoming Mac Tools U.S. Nationals. The first one will be available to all active and retired military personnel. As a special thank you to all who have bravely served our country, the NHRA will offer free general-admission tickets to both active and retired military for the Friday night qualifying session during the Mac Tools U.S. Nationals presented by Lucas Oil at Lucas Oil Raceway at Indianapolis, September 2. The offer must be taken advantage of at the gate on September 2. One complimentary ticket per person will be issued, and proof of active or retired military status will be required to receive the complimentary general-admission ticket.

In another great ticket offer for fans, Lucas Oil is sponsoring a limited number of specially priced general-admission tickets during the weekend in honor of the NHRA’s 60th anniversary season. A total of 6,000 tickets will be offered to the public at $20 per ticket with 2,000 available for Friday—1,000 tickets each on both Saturday and Sunday and 2,000 tickets on Monday. These tickets will be good for admission to the general admission section of the grandstands located on the west side of the track. This limited-edition offer will be available starting on Tuesday at NHRATIX.com and buyers should use the password "LUCAS" at time of checkout. Additionally, fans may continue to purchase general-admission, reserved-seat and Top Eliminator Club tickets for the event at both NHRATIX.com and at by calling the NHRA Ticket Sales Center at 800/884-NHRA. Fans purchasing adult-reserved and general-admission tickets in advance will save $2 per ticket on gate ticket prices.

JOHN FORCE RACING MUSTANGS ON DISPLAY AT INDIANAPOLIS INTERNATIONAL AIRPORT FOR MAC TOOLS U.S. NATIONALS WEEK: As thousands of NHRA Full Throttle Racing Series fans begin to arrive in Indianapolis for the 57th annual Mac Tools U.S. Nationals, they will be greeted by two John Force Racing Ford Mustang Funny Cars. The Castrol GTX High Mileage Ford Mustang driven by John Force and the Automobile Club of Southern California Ford Mustang driven by Robert Hight will be on display at the Indianapolis International Airport for the next week getting fans and travelers revved up for the drag race.

“We are excited to have two of our John Force Racing Road Show Mustangs on display at the Indianapolis International Airport,” said Force, a four-time Mac Tools U.S. Nationals winner. “Robert and I have won Indy six times, so to have our Mustangs here to welcome everyone to Indianapolis is pretty cool.”

One JFR Ford Mustang Funny Car will be located on the first level by the baggage claim carousels and the other Funny Car will be on the second level in the Food Court. The 57th annual Mac Tools U.S. Nationals runs from August 31–September 5 at Lucas Oil Raceway at Indianapolis.

COMING ATTRACTIONS

MAC TOOLS U.S. NATIONALS PRESENTED BY LUCAS OIL, LUCAS OIL RACEWAY AT INDIANAPOLIS, August 31–September 5: The NHRA Full Throttle Drag Racing Series makes its last stop before the Countdown to the Championship. Defending event winners are Larry Dixon (Top Fuel), Ashley Force Hood (Funny Car), Greg Stanfield (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/884-NHRA (6472) or log on to NHRATIX.com. For media credentials, please contact Senior Communications Manager Scott Smith at ssmith@nhra.com.

O’REILLY AUTO PARTS NHRA NATIONALS, zMAX DRAGWAY, September 15–18: The NHRA Full Throttle Countdown to the Championship begins in Charlotte at the second stop of the season at zMAX Dragway. Defending event winners are Larry Dixon (Top Fuel), Cruz Pedregon (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/455-FANS (3267) or log on to charlottemotorspeedway.com. For media credentials, please contact Media Relations Manager Alex Baca at abaca@nhra.com.

AAA TEXAS NHRA FALL NATIONALS, TEXAS MOTORPLEX, September 22–25: The NHRA Full Throttle Countdown to the Championship makes its second of six stops with a visit to the Lone Star State. Defending event winners are Tony Schumacher (Top Fuel), Matt Hagan (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/668-6775 or log on to extremetix.com. For media credentials, please contact Director of Media Relations Anthony Vestal at avestal@nhra.com.

HE SAID, SHE SAID

IT’S MORE THAN JUST A WALLY: Funny Car driver Jack Beckman on what it means to race at the Mac Tools U.S. Nationals presented by Lucas Oil: “Indy is the big race. I didn’t realize how special it was until I had raced there. That trophy is the exact same height, shape and weight as all the Wallys, but it says U.S. Nationals, and that means a lot to any driver.”

60 YEARS IN NHRA HISTORY

1971, THE BURNDOWN IN INDY: In the Top Fuel final round of the 1971 Mac Tools U.S. Nationals presented by Lucas Oil, Steve Carbone and Don Garlits engaged in one of the more intense staging duels in NHRA history. Prior to the match, Carbone had insisted that he would not stage first in response to a Garlits psyche job that he believed cost him the 1968 Top Fuel final. Carbone outwaited his heavily favored opponent, then raced to victory over a tire-smoking Garlits.

INSIDE THE NUMBERS

8: Top Fuel pilot Tony Schumacher is tied with “Big Daddy” Don Garlits for the most wins in Top Fuel at the Mac Tools U.S. Nationals presented by Lucas Oil. A ninth win at this year’s event would move Schumacher past Garlits and tie him for first place with NHRA Legend Bob Glidden for the most Mac Tools U.S. Nationals wins. Schumacher is on a streak of four final-round appearances in the last four races but has yet to secure his first win of the season.

DID YOU KNOW…

… that Mac Tools—a hand-tools manufacturer and the title sponsor of the Mac Tools U.S. Nationals presented by Lucas Oil— will again serve as the primary sponsorship partner on the Top Fuel dragster driven by Doug Kalitta this week at Lucas Oil Raceway at Indianapolis?

“It’s great to see that big Mac Tools logo on the side of our dragster again,” said Kalitta. “We’ve had great success throughout the years with our friends at Mac Tools, and we’re excited to race under their banner.”

For more information, contact NHRA Media Relations at 626/914-4761 or log on to the NHRA Media Center.

Bob Tasca III	David Grubnic

NEWS NUGGETS

MAC TOOLS U.S. NATIONALS IS LAST CHANCE FOR DRIVERS HOPING TO MAKE THE FULL THROTTLE COUNTDOWN TO THE CHAMPIONSHIP: Funny Car driver Bob Tasca knows what type of Labor Day weekend he’ll be having. While many people may spend their last long weekend of summer relaxing by the pool, the New England native will spend his days counting points and crossing fingers as the NHRA Full Throttle Drag Racing Series returns to historic Lucas Oil Raceway at Indianapolis for the Mac Tools U.S. Nationals presented by Lucas Oil. It’s the final race of the regular season and the place where drivers will have one more shot at locking in a spot in the top 10 point standings before the start of the Countdown to the Championship—NHRA’s six-race playoffs to determine the world champions. Tasca sits in the 10th and last spot in the Funny Car points but has yet to secure his spot in the Countdown. With 11th-place driver Johnny Gray just 62 points behind, or just a little more than three round-wins, Tasca knows just how important his approach to Indy will be.

“When the NHRA made Indy the last-chance race, the last race to make the top 10 playoff field, this race took on an even greater significance,” said Tasca. “For teams like us, the Motorcraft/Quick Lane Ford Mustang Funny Car team, it’s time to prove we are a championship contender. Last year in Pomona, it was great blocking for 2010 Funny Car world champion John Force, but we’re ready to go for our own title.”

Tasca isn’t the only one feeling the pressure. Top Fuel driver Dave Grubnic also sits in the 10th spot in his category—just 19 points, a little less than a round-win—ahead of Terry McMillen. It’s a pressure Grubnic has had before when he moved from 11th to 10th last year with two races left before the start of the Countdown. Can Grubnic hold on again this year to make his third Countdown appearance? Pro Stock and Pro Stock Motorcycle also have tight races for the Countdown heading into Indy, with Ron Krisher working to hold off Larry Morgan and Ronnie Humphrey in Pro Stock and Jim Underdahl hoping to hold off hard-charging Chip Ellis and David Hope in the two-wheel category.

SPECIAL TICKET OFFERS AVAILABLE FOR MAC TOOLS U.S. NATIONALS: Two special ticket offers are available for the upcoming Mac Tools U.S. Nationals. The first one will be available to all active and retired military personnel. As a special thank you to all who have bravely served our country, the NHRA will offer free general-admission tickets to both active and retired military for the Friday night qualifying session during the Mac Tools U.S. Nationals presented by Lucas Oil at Lucas Oil Raceway at Indianapolis, September 2. The offer must be taken advantage of at the gate on September 2. One complimentary ticket per person will be issued, and proof of active or retired military status will be required to receive the complimentary general-admission ticket.

In another great ticket offer for fans, Lucas Oil is sponsoring a limited number of specially priced general-admission tickets during the weekend in honor of the NHRA’s 60th anniversary season. A total of 6,000 tickets will be offered to the public at $20 per ticket with 2,000 available for Friday—1,000 tickets each on both Saturday and Sunday and 2,000 tickets on Monday. These tickets will be good for admission to the general admission section of the grandstands located on the west side of the track. This limited-edition offer will be available starting on Tuesday at NHRATIX.com and buyers should use the password "LUCAS" at time of checkout. Additionally, fans may continue to purchase general-admission, reserved-seat and Top Eliminator Club tickets for the event at both NHRATIX.com and at by calling the NHRA Ticket Sales Center at 800/884-NHRA. Fans purchasing adult-reserved and general-admission tickets in advance will save $2 per ticket on gate ticket prices.

JOHN FORCE RACING MUSTANGS ON DISPLAY AT INDIANAPOLIS INTERNATIONAL AIRPORT FOR MAC TOOLS U.S. NATIONALS WEEK: As thousands of NHRA Full Throttle Racing Series fans begin to arrive in Indianapolis for the 57th annual Mac Tools U.S. Nationals, they will be greeted by two John Force Racing Ford Mustang Funny Cars. The Castrol GTX High Mileage Ford Mustang driven by John Force and the Automobile Club of Southern California Ford Mustang driven by Robert Hight will be on display at the Indianapolis International Airport for the next week getting fans and travelers revved up for the drag race.

“We are excited to have two of our John Force Racing Road Show Mustangs on display at the Indianapolis International Airport,” said Force, a four-time Mac Tools U.S. Nationals winner. “Robert and I have won Indy six times, so to have our Mustangs here to welcome everyone to Indianapolis is pretty cool.”

One JFR Ford Mustang Funny Car will be located on the first level by the baggage claim carousels and the other Funny Car will be on the second level in the Food Court. The 57th annual Mac Tools U.S. Nationals runs from August 31–September 5 at Lucas Oil Raceway at Indianapolis.

COMING ATTRACTIONS

MAC TOOLS U.S. NATIONALS PRESENTED BY LUCAS OIL, LUCAS OIL RACEWAY AT INDIANAPOLIS, August 31–September 5: The NHRA Full Throttle Drag Racing Series makes its last stop before the Countdown to the Championship. Defending event winners are Larry Dixon (Top Fuel), Ashley Force Hood (Funny Car), Greg Stanfield (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/884-NHRA (6472) or log on to NHRATIX.com. For media credentials, please contact Senior Communications Manager Scott Smith at ssmith@nhra.com.

O’REILLY AUTO PARTS NHRA NATIONALS, zMAX DRAGWAY, September 15–18: The NHRA Full Throttle Countdown to the Championship begins in Charlotte at the second stop of the season at zMAX Dragway. Defending event winners are Larry Dixon (Top Fuel), Cruz Pedregon (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/455-FANS (3267) or log on to charlottemotorspeedway.com. For media credentials, please contact Media Relations Manager Alex Baca at abaca@nhra.com.

AAA TEXAS NHRA FALL NATIONALS, TEXAS MOTORPLEX, September 22–25: The NHRA Full Throttle Countdown to the Championship makes its second of six stops with a visit to the Lone Star State. Defending event winners are Tony Schumacher (Top Fuel), Matt Hagan (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/668-6775 or log on to extremetix.com. For media credentials, please contact Director of Media Relations Anthony Vestal at avestal@nhra.com.

HE SAID, SHE SAID

IT’S MORE THAN JUST A WALLY: Funny Car driver Jack Beckman on what it means to race at the Mac Tools U.S. Nationals presented by Lucas Oil: “Indy is the big race. I didn’t realize how special it was until I had raced there. That trophy is the exact same height, shape and weight as all the Wallys, but it says U.S. Nationals, and that means a lot to any driver.”

60 YEARS IN NHRA HISTORY

1971, THE BURNDOWN IN INDY: In the Top Fuel final round of the 1971 Mac Tools U.S. Nationals presented by Lucas Oil, Steve Carbone and Don Garlits engaged in one of the more intense staging duels in NHRA history. Prior to the match, Carbone had insisted that he would not stage first in response to a Garlits psyche job that he believed cost him the 1968 Top Fuel final. Carbone outwaited his heavily favored opponent, then raced to victory over a tire-smoking Garlits.

INSIDE THE NUMBERS

8: Top Fuel pilot Tony Schumacher is tied with “Big Daddy” Don Garlits for the most wins in Top Fuel at the Mac Tools U.S. Nationals presented by Lucas Oil. A ninth win at this year’s event would move Schumacher past Garlits and tie him for first place with NHRA Legend Bob Glidden for the most Mac Tools U.S. Nationals wins. Schumacher is on a streak of four final-round appearances in the last four races but has yet to secure his first win of the season.

DID YOU KNOW…

… that Mac Tools—a hand-tools manufacturer and the title sponsor of the Mac Tools U.S. Nationals presented by Lucas Oil— will again serve as the primary sponsorship partner on the Top Fuel dragster driven by Doug Kalitta this week at Lucas Oil Raceway at Indianapolis?

“It’s great to see that big Mac Tools logo on the side of our dragster again,” said Kalitta. “We’ve had great success throughout the years with our friends at Mac Tools, and we’re excited to race under their banner.”

For more information, contact NHRA Media Relations at 626/914-4761 or log on to the NHRA Media Center.

SEMA News—September 2011

Lifestyle Products

The Powersports & Utility Vehicles section of the SEMA Show provides buyers with direct access to the leading manufacturers in this exciting market.

In 2010, exhibitors offered more than 30 hot new products for this segment, creating opportunities and providing complimentary cross-over products for retailers and distributors across the industry. The following represents the products that exhibitors unveiled in the New Products Showcase.

Prime 1 Ramps Premium Aluminum Arched Folding Ramp 86-25-52875861 http://www.saintytools.com/ PN: 7496 These ramps have 1,500-lb. capacity per pair; premium aluminum-magnesium alloy construction; unique anti-skid surface design.		Amsoil European Car Formula 5W-30 Synthetic Motor Oil 715/392-7101 http://www.amsoil.com/ PN: AELQT Provides exceptional performance and protection, meeting strict European performance requirements for gasoline and diesel engines. One of only a few oils in North America that meet the VW 504/507 specification for European engines manufactured by Volkswagen, Mercedes-Benz, BMW, Porsche and more.
Aqua-Hot Heating Systems Inc. Off Road Heater 303/659-8221 http://www.aquahotoffroad.com/ PN: EXE-200-100 Delivers comfort in cold weather. Fits into existing OE systems, drawing 0–2 amps. Variable-speed switch controls output 0–200 cfm. Consumer installable.		Amsoil Dominator Coolant Boost 715/392-7101 http://www.amsoil.com/ PN: RDCB Provides racers and motorists with significantly lower engine operating temperatures, quicker engine warm-up times and advanced corrosion protection.
Rigid Industries Dually SB 602/770-7647 http://www.rigidindustries.com/ PN: SBDLY The Rigid Industries Dually SB is a 2,500 lumen LED light in a compact 3x3-in. package.		Amsoil Synthetic SAE 60 Motorcycle Oil 715/392-7101 http://www.amsoil.com/ PN: MCS The result of extensive research, Amsoil SAE 60 Motorcycle Oil is specially formulated to excel in all areas unique to motorcycles, including high engine rpm, wet-clutch lubrication, extreme-pressure regions of gears and rust common to short drives and storage.
Amsoil Engine and Transmission Flush 715/392-7101 http://www.amsoil.com/ PN: FLSH Potent detergent-based formula cleans sludge and deposit buildup in gasoline or diesel engines and automatic transmissions.		Amsoil OE Synthetic Motor Oils 715/392-7101 http://www.amsoil.com/ PN: OEM OEF OET Attractively priced synthetic motor oil for OEM-recommended drain intervals. Formulated to provide better wear control, high- and low-temperature protection, increased fuel economy, clean operation and superior performance.
Amsoil Synthetic Fuel-Efficient Automatic Transmission Fluid 715/392-7101 http://www.amsoil.com/ PN: ATL Engineered to exceed the requirements of GM, Ford and Toyota where low-viscosity oil is required. Provides outstanding performance and protection, even in severe operating conditions.		AmsoilXL Extended-Life Synthetic Motor Oil 715/392-7101 http://www.amsoil.com/ PN: XLM XLT XLO XLF Provides better wear control, high- and low-temperature protection and increased fuel economy. Superior performance for up to 10,000 miles/six months or longer when recommended in owner’s manual or as indicated by electronic oil life monitoring systems.
SSV Works WP-ORZF4 818/991-1778 http://www.ssvworks.com/ PN: WP-ORZF4 SSV Works’ audio system for the Polaris RZR 4 provides stereo sound, clamps in overhead to your stock cage, installs in 15 minutes and is totally weatherproof.		Winner—Best New Powersports Product Amsoil Quickshot SE 715/392-7101 http://www.amsoil.com/ PN: AQS Premium fuel additive formulated to thoroughly clean and restore peak performance in small-engine and powersports-equipment fuel systems. It stabilizes fuel between uses and during short-term storage periods.
N-Fab Inc. RSP Full Replacement Front Bumper 866/806-6322 http://www.n-fab.com/ PN: F094RSP N-Fab’s RSP full replacement front bumper is a stylish race-inspired design that replaces the front bumper of many trucks and SUVs and allows for extra lighting.		N-Fab Inc. Rock-Rails With Detachable Steps 866/806-6322 http://www.n-fab.com/ PN: J074RKR and JPTS32 N-Fab Rock-Rails utilize patented drop-step design option for added convenience. All N-FAB Rock-Rails are a direct-bolt-on, no-drill design.
BMF Wheels Inc. Leveling Kit–Tacoma 888/313-2580 http://www.bmfwheels.com/ PN: LTO-9100 Built in the United States using only premium 6061-T6 aircraft billet aluminum, and 10.9-rated mounting hardware. All bolt-on applications, maintaining factory ride and factory alignment specifications. We precisely engineer features into all BMF leveling kits to ensure the right leveling kit for each application.		BCS International Raider Auto Helmet 888/965-3700 http://www.raiderpowersports.com/ PN: 60-100 Raider Snell SA-approved open-faced ($85). Fiberglass construction. Removable/washable Nomex liner. Available in sizes small to XX-Large.
BMF Wheels Inc. Rehab 22x10.5 888/313-2580 http://www.bmfwheels.com/ PN: 664B-205816519 A 22x10.5 Rehab eight-lug. Death metal black finish.		BMF Wheels Inc. UTV Wheel 888/313-2580 http://www.bmfwheels.com/ PN: U300-48041043DBL Carbon-fiber and aluminum wheel for UTVs and small off-road vehicles. Available in 12- and 14-in. diameters from 4 to 10 in. wide.
Runner-Up—Best New Powersports Product Axia Alloys Modular Roll Cage Clamping System 480/216-6266 www.axiaalloys.com   PN: MOD The modular roll cage accessory mounting system allows the user to choose from a variety of strap clamp sizes and apply them to more than 30 roll cage accessories.		BMF Wheels Inc. Novakane 8 Stealth 20x9 888/313-2580 http://www.bmfwheels.com/ PN: 461S-090816500 A 20x9 Novakane 8 Stealth. Satin black with CNC-machined accents.
Brookshire Innovations LLC Eklipes—Motorcycle Cellphone and GPS Adapter 916/786-7601 http://www.eklipes.com/ PN: EK1-108 Eklipes—Motorcycle cellphone and GPS adapter system that includes a waterproof, fused, 15-amp, 4-ft. battery harness, power socket and SAE connector.		CST Performance Suspension ’11 GM 2500HD 4WD 6- to 8-in. Suspension Lift Kit 951/571-0212 http://www.cstsuspension.com/ PN: CSS-C3-15 CST 6- to 8-in. adjustable-height suspension lift kit that supports the use of 35- to 37-in. tall tires.
CST Performance Suspension 2.0 Series Shocks by Walker Evans 951/571-0212 www.cstsuspension.com Introducing CST Performance 2.0 Series shocks by Walker Evans.		Lockstraps Locking Tie Downs Locking Tie-Down Straps 951/506-3682 http://www.lockstraps.com/ PN: 101 The first and only combination locking tie-down strap; full-length stainless-steel cable inside strap.
Marshall Motoart Custom Off Road Builds and UTV Accessories One Cool Creeper 801/791-4616 http://www.marshallmotoart.com/ PN: creeper One Cool Creeper for the ultimate ride over all surfaces in shop. Unique design with patent-pending One Cool Casters. Smooth and quiet.		Kolpin Powersports Inc. PowerPod 877/956-5746 http://www.kolpinpowersports.com/ PN: 94500 A complete electrical management system for ATVs and UTVs that simplifies multiple electrical connections to a single-switched point of power.
Curtis Industries LLC PathPro SS Cab System 800/343-7676 http://www.curtisindustries.net/ PN: 1PRG800CFS PathPro SS cab systems by Curtis Industries offer best-in-class quality in combination with a lightweight and durable structure for a host of UTV/powersports vehicles.		KFI Products Pro-Series Plow System 877/346-2050 http://www.kfiproducts.com PN: 105054-Kit KFI Pro-Series ATV plow system in 54-, 60- or 60-in.
Marshall Motoart Custom Off Road Builds and UTV Accessories 5.5 Cage Kit 801/791-4616 http://www.marshallmotoart.com/ PN: PR5.5CK A 5.5 cage kit to fit Polaris Ranger UTVs. Transforms machine to a 5.5 passenger. Can be ordered to fit model years ’06–’11. Easy ship. Bolt-together design. Available bolt-on accessories.		Marshall Motoart Custom Off Road Builds and UTV Accessories One Cool Caster 801/791-4616 http://www.marshallmotoart.com/ PN: OCC10 Designed, manufactured by Marshall Motoart, the patent-pending One Cool Caster that works. Quiet, smooth, easy pivot and glide. Replace your existing casters.
Marshall Motoart Custom Off Road Builds and UTV Accessories One Cool Stool 801/791-4616 http://www.marshallmotoart.com/ PN: OCS10 Designed with patent-pending One Cool Casters, sold separately. The Stool is designed to glide and pivot effortlessly in practically any situation. Industrial quality by Marshall Motoart.		Marshall Motoart Custom Off Road Builds and UTV Accessories Spin Spare 801/791-4616 http://www.marshallmotoart.com/ PN: spinspare Spin Spare is designed to easily mount a spare wheel and tire anywhere there has been a place designed to carry a spare. Gives interest and fun to the spare as it spins.
Runner-Up—Best New Powersports Product SSV Works RZ-OSP65 818/991-1778 http://www.ssvworks.com/ PN: RZ-OSP65 SSV Works overhead speaker pod system for the Polaris RZR/RZR-S provides stereo sound with two 61/2-in. speakers. Clamps in overhead to your stock cage in minutes.		Rage Powersport Products UC500-XL 800/851-6396 http://www.ragepowersports.com/ PN: UC-500XL Easier to use and more economical than a trailer, the UC500-XL transports wheelchairs, scooters, lawn and garden equipment, portable power equipment—just about anything.
Infinity Products Inc./CPI Toro Cargo Box 507/452-2881 http://www.compositeproducts.com/ PN: Toro Cargo Box This is the new cargo box for the ’11 Toro Workman golf-course management utility vehicle. The box and tailgate assembly weigh 85 lbs., making it the world’s largest D-LFT composite part. This part is molded at Composite Products Inc. in Winona, Minnesota.		SSV Works BM-175S/B 818/991-1778 http://www.ssvworks.com/ PN: BM-175S/B SSV Works 5-in. convex machined billet mirrors are designed to fit a 13/4-in. tube for any side-by-side or sandrail application. Fully adjustable mount to adjust the viewing angle.

SEMA News—September 2011

Lifestyle Products

The Powersports & Utility Vehicles section of the SEMA Show provides buyers with direct access to the leading manufacturers in this exciting market.

In 2010, exhibitors offered more than 30 hot new products for this segment, creating opportunities and providing complimentary cross-over products for retailers and distributors across the industry. The following represents the products that exhibitors unveiled in the New Products Showcase.

Prime 1 Ramps Premium Aluminum Arched Folding Ramp 86-25-52875861 http://www.saintytools.com/ PN: 7496 These ramps have 1,500-lb. capacity per pair; premium aluminum-magnesium alloy construction; unique anti-skid surface design.		Amsoil European Car Formula 5W-30 Synthetic Motor Oil 715/392-7101 http://www.amsoil.com/ PN: AELQT Provides exceptional performance and protection, meeting strict European performance requirements for gasoline and diesel engines. One of only a few oils in North America that meet the VW 504/507 specification for European engines manufactured by Volkswagen, Mercedes-Benz, BMW, Porsche and more.
Aqua-Hot Heating Systems Inc. Off Road Heater 303/659-8221 http://www.aquahotoffroad.com/ PN: EXE-200-100 Delivers comfort in cold weather. Fits into existing OE systems, drawing 0–2 amps. Variable-speed switch controls output 0–200 cfm. Consumer installable.		Amsoil Dominator Coolant Boost 715/392-7101 http://www.amsoil.com/ PN: RDCB Provides racers and motorists with significantly lower engine operating temperatures, quicker engine warm-up times and advanced corrosion protection.
Rigid Industries Dually SB 602/770-7647 http://www.rigidindustries.com/ PN: SBDLY The Rigid Industries Dually SB is a 2,500 lumen LED light in a compact 3x3-in. package.		Amsoil Synthetic SAE 60 Motorcycle Oil 715/392-7101 http://www.amsoil.com/ PN: MCS The result of extensive research, Amsoil SAE 60 Motorcycle Oil is specially formulated to excel in all areas unique to motorcycles, including high engine rpm, wet-clutch lubrication, extreme-pressure regions of gears and rust common to short drives and storage.
Amsoil Engine and Transmission Flush 715/392-7101 http://www.amsoil.com/ PN: FLSH Potent detergent-based formula cleans sludge and deposit buildup in gasoline or diesel engines and automatic transmissions.		Amsoil OE Synthetic Motor Oils 715/392-7101 http://www.amsoil.com/ PN: OEM OEF OET Attractively priced synthetic motor oil for OEM-recommended drain intervals. Formulated to provide better wear control, high- and low-temperature protection, increased fuel economy, clean operation and superior performance.
Amsoil Synthetic Fuel-Efficient Automatic Transmission Fluid 715/392-7101 http://www.amsoil.com/ PN: ATL Engineered to exceed the requirements of GM, Ford and Toyota where low-viscosity oil is required. Provides outstanding performance and protection, even in severe operating conditions.		AmsoilXL Extended-Life Synthetic Motor Oil 715/392-7101 http://www.amsoil.com/ PN: XLM XLT XLO XLF Provides better wear control, high- and low-temperature protection and increased fuel economy. Superior performance for up to 10,000 miles/six months or longer when recommended in owner’s manual or as indicated by electronic oil life monitoring systems.
SSV Works WP-ORZF4 818/991-1778 http://www.ssvworks.com/ PN: WP-ORZF4 SSV Works’ audio system for the Polaris RZR 4 provides stereo sound, clamps in overhead to your stock cage, installs in 15 minutes and is totally weatherproof.		Winner—Best New Powersports Product Amsoil Quickshot SE 715/392-7101 http://www.amsoil.com/ PN: AQS Premium fuel additive formulated to thoroughly clean and restore peak performance in small-engine and powersports-equipment fuel systems. It stabilizes fuel between uses and during short-term storage periods.
N-Fab Inc. RSP Full Replacement Front Bumper 866/806-6322 http://www.n-fab.com/ PN: F094RSP N-Fab’s RSP full replacement front bumper is a stylish race-inspired design that replaces the front bumper of many trucks and SUVs and allows for extra lighting.		N-Fab Inc. Rock-Rails With Detachable Steps 866/806-6322 http://www.n-fab.com/ PN: J074RKR and JPTS32 N-Fab Rock-Rails utilize patented drop-step design option for added convenience. All N-FAB Rock-Rails are a direct-bolt-on, no-drill design.
BMF Wheels Inc. Leveling Kit–Tacoma 888/313-2580 http://www.bmfwheels.com/ PN: LTO-9100 Built in the United States using only premium 6061-T6 aircraft billet aluminum, and 10.9-rated mounting hardware. All bolt-on applications, maintaining factory ride and factory alignment specifications. We precisely engineer features into all BMF leveling kits to ensure the right leveling kit for each application.		BCS International Raider Auto Helmet 888/965-3700 http://www.raiderpowersports.com/ PN: 60-100 Raider Snell SA-approved open-faced ($85). Fiberglass construction. Removable/washable Nomex liner. Available in sizes small to XX-Large.
BMF Wheels Inc. Rehab 22x10.5 888/313-2580 http://www.bmfwheels.com/ PN: 664B-205816519 A 22x10.5 Rehab eight-lug. Death metal black finish.		BMF Wheels Inc. UTV Wheel 888/313-2580 http://www.bmfwheels.com/ PN: U300-48041043DBL Carbon-fiber and aluminum wheel for UTVs and small off-road vehicles. Available in 12- and 14-in. diameters from 4 to 10 in. wide.
Runner-Up—Best New Powersports Product Axia Alloys Modular Roll Cage Clamping System 480/216-6266 www.axiaalloys.com   PN: MOD The modular roll cage accessory mounting system allows the user to choose from a variety of strap clamp sizes and apply them to more than 30 roll cage accessories.		BMF Wheels Inc. Novakane 8 Stealth 20x9 888/313-2580 http://www.bmfwheels.com/ PN: 461S-090816500 A 20x9 Novakane 8 Stealth. Satin black with CNC-machined accents.
Brookshire Innovations LLC Eklipes—Motorcycle Cellphone and GPS Adapter 916/786-7601 http://www.eklipes.com/ PN: EK1-108 Eklipes—Motorcycle cellphone and GPS adapter system that includes a waterproof, fused, 15-amp, 4-ft. battery harness, power socket and SAE connector.		CST Performance Suspension ’11 GM 2500HD 4WD 6- to 8-in. Suspension Lift Kit 951/571-0212 http://www.cstsuspension.com/ PN: CSS-C3-15 CST 6- to 8-in. adjustable-height suspension lift kit that supports the use of 35- to 37-in. tall tires.
CST Performance Suspension 2.0 Series Shocks by Walker Evans 951/571-0212 www.cstsuspension.com Introducing CST Performance 2.0 Series shocks by Walker Evans.		Lockstraps Locking Tie Downs Locking Tie-Down Straps 951/506-3682 http://www.lockstraps.com/ PN: 101 The first and only combination locking tie-down strap; full-length stainless-steel cable inside strap.
Marshall Motoart Custom Off Road Builds and UTV Accessories One Cool Creeper 801/791-4616 http://www.marshallmotoart.com/ PN: creeper One Cool Creeper for the ultimate ride over all surfaces in shop. Unique design with patent-pending One Cool Casters. Smooth and quiet.		Kolpin Powersports Inc. PowerPod 877/956-5746 http://www.kolpinpowersports.com/ PN: 94500 A complete electrical management system for ATVs and UTVs that simplifies multiple electrical connections to a single-switched point of power.
Curtis Industries LLC PathPro SS Cab System 800/343-7676 http://www.curtisindustries.net/ PN: 1PRG800CFS PathPro SS cab systems by Curtis Industries offer best-in-class quality in combination with a lightweight and durable structure for a host of UTV/powersports vehicles.		KFI Products Pro-Series Plow System 877/346-2050 http://www.kfiproducts.com PN: 105054-Kit KFI Pro-Series ATV plow system in 54-, 60- or 60-in.
Marshall Motoart Custom Off Road Builds and UTV Accessories 5.5 Cage Kit 801/791-4616 http://www.marshallmotoart.com/ PN: PR5.5CK A 5.5 cage kit to fit Polaris Ranger UTVs. Transforms machine to a 5.5 passenger. Can be ordered to fit model years ’06–’11. Easy ship. Bolt-together design. Available bolt-on accessories.		Marshall Motoart Custom Off Road Builds and UTV Accessories One Cool Caster 801/791-4616 http://www.marshallmotoart.com/ PN: OCC10 Designed, manufactured by Marshall Motoart, the patent-pending One Cool Caster that works. Quiet, smooth, easy pivot and glide. Replace your existing casters.
Marshall Motoart Custom Off Road Builds and UTV Accessories One Cool Stool 801/791-4616 http://www.marshallmotoart.com/ PN: OCS10 Designed with patent-pending One Cool Casters, sold separately. The Stool is designed to glide and pivot effortlessly in practically any situation. Industrial quality by Marshall Motoart.		Marshall Motoart Custom Off Road Builds and UTV Accessories Spin Spare 801/791-4616 http://www.marshallmotoart.com/ PN: spinspare Spin Spare is designed to easily mount a spare wheel and tire anywhere there has been a place designed to carry a spare. Gives interest and fun to the spare as it spins.
Runner-Up—Best New Powersports Product SSV Works RZ-OSP65 818/991-1778 http://www.ssvworks.com/ PN: RZ-OSP65 SSV Works overhead speaker pod system for the Polaris RZR/RZR-S provides stereo sound with two 61/2-in. speakers. Clamps in overhead to your stock cage in minutes.		Rage Powersport Products UC500-XL 800/851-6396 http://www.ragepowersports.com/ PN: UC-500XL Easier to use and more economical than a trailer, the UC500-XL transports wheelchairs, scooters, lawn and garden equipment, portable power equipment—just about anything.
Infinity Products Inc./CPI Toro Cargo Box 507/452-2881 http://www.compositeproducts.com/ PN: Toro Cargo Box This is the new cargo box for the ’11 Toro Workman golf-course management utility vehicle. The box and tailgate assembly weigh 85 lbs., making it the world’s largest D-LFT composite part. This part is molded at Composite Products Inc. in Winona, Minnesota.		SSV Works BM-175S/B 818/991-1778 http://www.ssvworks.com/ PN: BM-175S/B SSV Works 5-in. convex machined billet mirrors are designed to fit a 13/4-in. tube for any side-by-side or sandrail application. Fully adjustable mount to adjust the viewing angle.