Sun, 01/01/2023 - 22:28

SEMA News—January 2023

SEMA Member News

By SEMA Editors

ARMOAutomotive Restoration Market Organization (ARMO)

ARMO Tips Its Hat to the Industry

For members of the Automotive Restoration Market Organization (ARMO) and classic-car aficionados, the SEMA Show is an ideal setting to showcase and shop for products and services which drive the restoration market.

It is also the place to eyeball the vehicles in ARMO’s exhibit, jointly shared with the Hot Rod Industry Alliance on the Show floor. Likewise, it’s equally important for council members to connect with likeminded peers and celebrate a vibrant industry segment.

ARMO

The Business of the Year Award went to Carlisle Events for its long-standing support of, and vested interest in, the Hot Products Showcase.

Cool Cars, Council Celebration

ARMO kicked off events on Tuesday morning with the unveiling of three crowd-pleasing restorations representative of current market trends, from vintage to restomod, including Cool Hand Customs’ 1974 Plymouth Duster and a ’34 Chevy Roadster built by Devlin Rod and Customs. Ryan’s Rod & Custom’s candi-green ’66 Corvette rounded out the trio.

On Tuesday evening, ARMO members were treated to a walk down memory lane at the council’s ’70s-themed awards reception. The event, held at the Westgate Resort & Casino, conjured up memories of iconic musclecars and street machines as members enjoyed a night of good fellowship and an awards ceremony.

The festivities began with announcing the new-product award winners. The awards were previously determined during ARMO’s Hot Products Showcase at Spring Carlisle. Honorees included Dakota Digital, Flaming River, Retro Manufacturing, AMD and Magnuson Superchargers, also named People’s Choice.

ARMO next presented four awards. Person of the Year honors went to Joe Improta, founder of The Parts Place, in recognition of his decades-long support of the restoration industry. The IPC Award honored Immediate Past Chair Ben Tucker for his passion, dedication and vision to transform the ARMO Awards Reception into a premier-theme-style event.

ARMO

ARMO kicked off events on Tuesday morning with the unveiling of three crowd-pleasing restorations representative of current market trends like this candi green ’66 Corvette by Ryan’s Rod & Custom.

The Business of the Year Award went to Carlisle Events for its long-standing support of and vested interest in the Hot Products Showcase. Jeff Broadus, Carlisle sponsorship development specialist, was inducted into the ARMO Hall of Fame. Among his contributions as a volunteer member, Broadus crafted the proposal for what is now Car Collector Appreciation Day, celebrated annually in the United States and Canada.

“On behalf of ARMO, we thank our award winners for their time, efforts and sacrifices as members of the select committee or as members-at-large to help ARMO succeed and grow,” said Chair Randall Bates.

ARMO Eyes Education

Helping members expand their knowledge of key issues is top of mind for ARMO. To this end, ARMO assembled an impressive slate of four interactive webinars.

The one-hour webinars are presented quarterly. Prior to the SEMA Show, ARMO hosted “Social Media Basics: Introduction to the 3 Cs” to help members maximize their social media marketing activities with a focus on content, community and commerce.

The next session, “Supply Chain: Facing Domestic and International Challenges,” is slated for the first quarter of this year. “Sponsorship Tips: Making Sponsorships Meet Your Expectations” is on tap for the Spring, to be followed in the third quarter by “What Can ARMO do for Your Business: Overview of Membership Features and Benefits.”

“We have a subcommittee that works very hard to bring in top-tier presenters, experts in their field to talk about specific topics, such as the social media aspects of growing a business or the supply chain issues that everybody across the board is facing,” said ARMO Chair Randall Bates.

“These webinars are very well thought out and very relevant to all ARMO members, and it’s a great way to stay up to date on what’s happening in the industry.”

On a side note, Bates said there is no time like the present for ARMO-member manufacturers to express their interest in participating in the 2023 Hot Products Showcase at Spring Carlisle. “It’s an excellent way to get your company’s products in front of thousands of enthusiasts.”

For more information, contact SEMA Council Director Marcy Yanus at marcyy@sema.org.

ETTNEmerging Trends & Technology Network (ETTN)

ETTN Symposium Earns High Marks

Automotive technology is evolving at breakneck speed. So, it’s imperative for SEMA-member companies to have access to resources that allow the continued development of innovative aftermarket products. This is especially true for those on the front lines of product development, who often lack opportunities to access needed resources.

ETTN

Engineers at the N.E.R.D Symposium partaking in networking with product and service
providers.

To help fill the gap, the Emerging Trends & Technology Network hosted the first-ever ETTN N.E.R.D. Symposium at the SEMA Garage in Detroit. The Symposium—whose acronym stands for Networking, Education, Resources and Development—linked engineers, product developers and programmers with service providers and top-tier presenters.

The event included a firsthand look at tools and resources available at the Garage, in-depth education sessions, informal gatherings to encourage networking, one-on-one meetings between attendees and service providers, and concluded with the Grand Opening of the Garage.

“It was the first time we have ever done this. We didn’t know what to expect, but it was a great event,” said ETTN Chair Rob Simons. “The feedback from attendees has been phenomenal. People were grateful to have been included and felt it was 100% worthwhile.”

Education, Meetings Deliver Results

The first day featured a deep dive into tech-centered topics aimed at helping attendees improve skillsets and product-development processes. Topics included ADAS, emissions calibration and compliance, diagnostics and simulations.

The next day, attendees met with service and product providers. The 30-min. sessions emulated the MPMC Media Trade Conference’s speed-dating format. In between structured activities, participants gathered in informal settings to share ideas, talk tech and forge new
relationships.

“The event provided an opportunity to grow our business and learn from others’ backgrounds and knowledge in a low-key, open environment,” said engineer Joshua Sally. “It was a good blend of networking with open discussion and structured meetings with a good setting.”

Tim Michaliszyn of Performance Electronics said the Symposium offered an opportunity to network with other SEMA members, discover new technologies and learn about resources at the new Garage.

“As a service provider in the industry, the majority of our customers are other SEMA members. This was the perfect environment for us to convey what we do and how we can help other companies. The N.E.R.D. Symposium was just as beneficial to attend as the SEMA Show and provided a more direct and focused experience for manufacturers like us. It was the perfect venue for us to attend.”

FLNFuture Leaders Network (FLN)

FLN Honors Volunteer Leaders, Renews Partnership With Dale Carnegie

For members of the Future Leaders Network (FLN), the annual FLN Reception is a time to reconnect and engage with colleagues and celebrate the accomplishments of young professionals who have made significant contributions to the network’s growth and progress.

The after-hours event took place Tuesday at the Renaissance Hotel Rooftop. Complete with drinks, appetizers and a car show, FLN capped off the evening with an awards ceremony. The FLN Vanguard Award was presented to Tayler Edwards of PDM Automotive. Trim Illusion COO Evan Cook was named FLN Professional of the Year. The Chairman’s Award honors went to Emily Boden with Lodestone.

FLN

The FLN Vanguard Award was presented to Tayler Edwards of PDM Automotive at the FLN Reception at the 2022 SEMA Show.

In acknowledging their contributions, Chair Nick Caloroso noted that each honoree demonstrated exceptional support for FLN and its Professional Development Program. “It’s important,” he said, “to recognize the actions of FLN members who have consistently gone above and beyond to encourage involvement in the Future Leaders Network.”

Sharpen Skills to Advance Careers

Building on the success of its inaugural Professional Development Program, FLN is again teaming with world-renown Dale Carnegie to present a second training event at the new SEMA Detroit Garage in Plymouth, Michigan. The two-day, interactive program is on tap for Thursday and Friday, May 11–12.

FLN

The FLN Reception after-hours event took place Tuesday at the Renaissance Hotel Rooftop at the 2022 SEMA Show.

The in-person event is open exclusively to FLN members at a significant discount. Sessions led by Dale Carnegie trainers will center on improving individual and professional growth and development, as well as networking opportunities. To help attendees master essential skills to grow their personal and business proficiencies, core learnings will address such key topics as sharpening communication skills and confidence building as well as strengthening relationships and building rapport.

“Last year’s inaugural event was very successful and we’re excited to again provide this value-added resource to our members,” said Caloroso. “Not only is this an opportunity to experience the new SEMA Garage, it’s also strategic. The new location opens up the opportunity to those who are in the Midwest or eastern parts of the country. FLN is committed to offering resources and learning opportunities to help our members advance their careers.”

Program details are pending. For more information, or to be placed on a contact list once applications open, contact SEMA Council Director Denise Waddingham at deniselw@sema.org.

HRIAHot Rod Industry Alliance (HRIA)

HRIA in the Limelight

Eye candy is virtually everywhere at the SEMA Show. And nowhere does the spotlight shine brighter on street rods than in the Hot Rod Industry Alliance (HRIA) exhibit.

As Showgoers know, HRIA shares space in Central Hall with the Automotive Restoration Market Organization (ARMO). Each council showcases three vehicles representative of their respective markets.

Dodge Van

The Evolution of Hot Rodding award celebrated a vehicle that pushed the boundaries of tradition and embodied evolving trends, and was won by Goolsby Customs with a ’69 A108 Dodge Van.

This year’s crop consisted of modified Chevrolets: Ringbrothers’ off-road interpretation of a ’72 K5 Blazer, a custom-fabricated ’85 Camaro built by the Greening Auto Company, and a bespoke ’67 Chevelle built by BBT Fabrications.

The rods chosen for the display not only represented the best of the best, but they also spotlighted the talented builders who created them and helped raise the profile of HRIA-member products and the hot-rod industry.

Lauding Leaders

HRIA hosted its popular industry reception on Wednesday evening at the Westgate. The gathering brought together hundreds of hot rodders for a night of celebration and good fellowship that began with an honor guard trooping of the colors and the national anthem.

HRIA

The Industry Recognition Award was presented to Jeanette Ladina, CEO and president of Flaming River.

As guests mingled and ogled an array of rods drawn from HRIA’s outdoor vehicle display, emcee Tim Strange, Strange Motion and Custom, kicked off the awards program.

The Industry Recognition Award was presented to Jeanette Ladina, CEO and president of Flaming River. The HRIA Business of the Year title was bestowed on QA1. Hot-rod aficionado and land-speed racer George Poteet was inducted into the HRIA Hall of Fame.

Two new awards were also announced. The Design & Innovation Award recognized a builder or business that pushed the limits of creativity and innovation, and the winners were the Ringbrothers with their ’48 Loadmaster. The Evolution of Hot Rodding celebrated a vehicle that pushed the boundaries of tradition and embodied evolving trends, and was won by Goolsby Customs with a ’69 A108 Dodge Van.

Becoming a Builder

The Hot Rod Builders’ Panel, powered by HRIA took place on Thursday morning. The interactive session, known for its lineup of top-tier builders, was moderated by Vintage Air President Rick Love.

HRIA

HRIA hosted its popular industry reception Wednesday evening at the SEMA Show and brought together hundreds of hot-rodders for a night of celebration and good fellowship.

Panelists included Bobby Alloway, Alloway’s Hot Rod Shop; Kyle Tucker, Detroit Speed & Engineering; Jim and Mike Ring, Ringbrothers; Art Morrison, Art Morrison Engineering; and veteran journalist Brian Brennan, In the Garage Media.

Discussion centered on the state of the hot-rod segment, affording the audience of aspiring hot rodders a chance to soak up stories and insider tips, learn about trends and interact with the experts.

MPMCMotorsports Parts Manufacturers Council (MPMC)

MPMC Hosts Media Conference, Webinars

Following two years of a virtual format, the Motorsports Parts Manufacturers Council (MPMC) is hosting a newly refreshed in-person Media Trade Conference, January 24–26, at a newer, more modern Embassy Suites in Anaheim, California.

MPMC

“People tend to think of MPMC as being just the media conference. We’re the Motorsports Parts Manufacturers Council. We want to center attention on the manufacturing and business side of being in motorsports, apart from the media, marketing and advertising.”—Melissa Scoles, MPMC Chair

The event brings together editors, print and online journalists, content creators and other media types in one-on-one meetings with exhibiting MPMC-member manufacturers.

According to MPMC Chair Melissa Scoles, the hotel’s upgraded facilities are ideal for the event’s speed-dating-style format. “It’s still the same format, but the newer hotel offers better meeting space and guest rooms and faster internet service, which has been a concern.”

Based on positive responses to post-event surveys, she said, “People are anxious to get together in person and reconnect with colleagues.” To help facilitate engagement, instead of casual buffet luncheons and an evening reception, dining arrangements are designed to foster networking and relationship building.

One luncheon will group participants at separate tables, where preset topics are aimed at sparking conversations and networking. Another luncheon features a panel presentation with journalist and NHRA broadcaster Brian Lohnes as the moderator.

“People have missed personal connections, to be able touch the product and get to know others on a one-one basis,” said Scoles. “We’ve planned events that will allow manufacturers to network and collaborate. As we bring in new types of media, collaboration is also key. So, there will be opportunities for the media to get to know one another.

“This will be a fun year. We’re excited to be back in person and move to a new venue.”

Manufacturer-Centric Education

In 2018, MPMC released an updated version of its “Business Guidelines Manual.” The rebadged “SEMA Business Guidelines Manual, presented by MPMC” contains business practices and procedures, terms and information to help member manufacturers improve their businesses.

While hailing the manual as a significant accomplishment, Scoles noted that MPMC as a stand-alone entity has been overshadowed by the trade conference. “People tend to think of MPMC as being just the media conference,” said Scoles. “We’re the Motorsports Parts Manufacturers Council. We want to center attention on the manufacturing and business side of being in motorsports, apart from the media, marketing and advertising.”

This led to quarterly manufacturer-centric webinars on product liability insurance and working with social media. Future webinars will focus on emissions compliance and product prototyping. Dates and additional topics to be announced.

“We’re going through the manual to identify relevant topics and go more in depth in each webinar,” said Scoles. “We want to be the go-to resource for motorsports parts manufacturers and other companies that would want to join MPMC.”

PROProfessional Restylers Organization (PRO)

PRO Prioritizes Training, Recognizes Excellence

The Professional Restylers Organization (PRO) hosted its second annual Installer Training and General Membership Meeting at Auto Image in Plainwell, Michigan. The daylong event drew 38 PRO members who participated in sales strategy sessions and installer training.

PRO

Former SEMA Board member BJ Leanse (center), who served multiple terms on the PRO select committee, including a stint as chair, received the prestigious Jim Borré Lifetime Achievement Award during the council’s awards reception.

Hands-on instruction was provided by Llumar, Champion Automotive Systems, VOXX, Brandmotion and Katzkin Leather. Manufacturers also shared tactics for upselling accessories to car dealers.

“The manufacturers provided in-person training and also offered great information on the sales side,” noted PRO Chair Josh Poulson. “They did a fantastic job.”

Poulson also said PRO plans to build on the event’s success, perhaps expanding to a multi-day format. “The meeting was very well received. But we want to keep improving and give our members the biggest bang for their buck.”

Saluting Achievement

PRO began Show Week with its annual awards reception. Held on the West Hall third-floor terrace on Tuesday evening, the venue gave everyone a chance to hobnob with colleagues and salute industry luminaries.

PRO

Hannah Coulter with Automotion Customs, Inc. won the 2022 PRO Cup Challenge with a ’22 Toyota RAV4 XLE build package at the 2022 SEMA Show.

Top Coverage earned recognition as PRO Restyler of the Year. Champion Automotive Systems was awarded PRO Manufacturer of the Year.

Kevin Gillis was named Nat Danas Person of the Year. The award honors the late founder of Auto Trim & Restyling News.

BJ Leanse of The AAM Group received the Jim Borré Lifetime Achievement Award, named in remembrance of the late PRO chair and SEMA Hall of Famer.

“The PRO awards are our industry’s highest honors. We’re proud to recognize the achievements of our award winners,” said Poulson.

Real-World Opportunities

The PRO Cup Challenge also highlighted members’ accomplishments. Designed to raise awareness of vehicle accessorizing, the Challenge pitted restylers against one another as their customized vehicles vied for a trophy.

The third annual event, held in PRO’s West Hall booth, featured seven vehicles: Ford Mustang Mach E, Cadillac Escalade Sport, Toyota RAV4 XLE, Jeep Grand Cherokee, GMC Sierra 2500, and two Ford F-150 Lightnings. The PRO Cup Challenge winner was Automotion Customs Inc.’s ’22 Toyota RAV4 XLE, and the PRO Cup Fan Favorite was awarded to Top Coverage Ltd.’s ’22 Ford F-150 Lightning.

Eligible builds must be suitable for dealership display, be marketable and appealing to a range of customers and easily replicated by other restylers, ultimately generating profit for restylers and their dealer clientele.

“PRO always tries to bring value to our members,” noted Poulson. “It’s about restylers coming to the Show and going home with seven fresh ideas they can immediately implement over and over in their local market using member-manufacturers’ parts. It’s one of the few programs that actually helps our membership make money.”

Other activities included PRO Happy Hour on Wednesday afternoon, where members networked while awaiting results of the PRO Cup Challenge, plus two council-powered seminars.

At Lunch with the PROs on Thursday, members talked about the state of the industry. “Lunch with the PROs is about meeting in person with our members, talking about what PRO is doing and finding out about our members’ needs and concerns,” said Poulson. “That’s where we take the time to listen to our members.”

SBNSEMA Businesswomen’s Network (SBN)

SBN Champions Engagement, Leadership

From Gear-Up Girl to an evening reception and educational offerings, the SEMA Businesswomen’s Network (SBN) championed opportunities for engagement and career growth throughout Show Week.

SBN

Gear-Up Girl, exclusive to women, gave female students and young women an opportunity to connect with industry veterans, learn about career pathways and expand their networks at the 2022 SEMA Show.

The well-attended Gear-Up Girl event, exclusive to women, gave female students and young women an opportunity to connect with industry veterans, learn about career pathways and expand their networks.

“Gear-Up Girl is an excellent networking opportunity for young women and female students,” said SBN Chair Cathy Clark. “It’s a chance to make connections with successful professional women, ask questions and sharpen networking skills.”

Chrisman

Lana Chrisman (right), SBN past chair, was named #SheisSEMA Woman of the Year.

Women were also recognized for their accomplishments. Rachel Garrett, SBN scholarship awardee and University of Northwestern Ohio student, received the Jessi Combs Rising Star Award. The award recognizes a woman under 30 who is advancing her career and paving the way for her peers.

Lana Chrisman, executive director of Lions Automobilia Foundation and Museum and SBN past chair, was named #SheisSEMA Woman of the Year. The award honored Chrisman for her dedication to SBN and the aftermarket industry.

The SBN Reception immediately followed. The event was open to men and women. “We welcome everyone at our reception,” said Clark. “It’s a great opportunity to network with our select committee and other council and network leaders.”

Listen and Learn

SBN rounded out its schedule with two women-centric seminars. “Women Who Build” featured a team of SBN women volunteers who built a modified Ford Bronco Wildtrak, provided by Ford’s Bronco brand. Participants shared how teamwork and collaboration empowered the team to successfully accomplish its vision.

Education

SBN rounded out its schedule with two women-centric seminars. “Women Who Build” featured a team of SBN women volunteers who built a modified Ford Bronco Wildtrak, provided by Ford’s Bronco brand.

During “Engaging the Next Generation of Women in Motorsports,” a panel of leading ladies in racing revealed how they have overcome adversity to achieve success and offered insights and advice on career pathways in motorsports.

Sharpen Skillsets

Mark your calendars. SBN is gearing up for its Women’s Leadership Forum, March 1–3, at the Avenue of the Arts Hotel in Costa Mesa, California.

The Forum, which debuted last year, is designed to help industry women advance their careers through focused leadership training. The three-day program—which fittingly occurs during National Women’s History Month—includes workshops and presentations. Sessions led by experts and top trainers, including Dale Carnegie, focus on building skills sets through education, mentorship and group discussions.

“Last year’s event was impactful, meaningful and inspiring,” said Clark. “The environment was very conducive to open conversations. We’re excited about what’s to come to make it even more robust.”

TORATruck & Off-Road Alliance (TORA)

TORA Highlights, Upcoming Events

From a dazzling feature vehicle display to a rousing industry gathering, the Truck & Off-Road Alliance (TORA) put its best foot forward in Las Vegas.

The TORA Feature Vehicle Program is a council mainstay. For 2022, a new location on the walkway between the North and West Halls gave prominence to the rebranded TORA Feature Vehicle Trail. The display featured 10 customized trucks showcasing market trends, diversity and opportunities, while also raising awareness of the council and the program.

TORA

Industry veteran Rick Hermann (center) was inducted into the TORA Hall of Fame at the TORA Industry Reception at the 2022 SEMA Show.

“We were excited about the new location,” said TORA Chair Troy Wirtz. Noting the council’s desire to pique interest in the program and tell the TORA story, he credited SEMA Vice President of Events Tom Gattuso and SEMA Vice President of Sales Warren Kosikov with helping to raise the bar.

“We wanted to bring more awareness to the council, get more visibility and brand the program to create a buzz. The location was great. We are pleased with the way it turned out,” said Wirtz.

Celebration and Camaraderie

The TORA Happy Hour was held on Tuesday afternoon in the West Hall Members Lounge. “We moved the event to the Members Lounge to give everyone more quality time to network and connect with leadership in a relaxed atmosphere,” said Wirtz.

TORA’s Industry Award Reception was moved inside the West Hall third floor due to unforeseen weather. Pivoting to the indoor location did not hinder the excitement of the event and allowed more than 250 members to reconnect over food, drink and the Pinewood Drags.

Industry veteran Rick Hermann was inducted into the TORA Hall of Fame. Radco was named TORA Retailer of the Year. Fred Wiley, executive director of the Off-Road Business Association (ORBA), was awarded Jessi Combs Ambassador of the Year.

“All three winners are a great representation of our industry,” said Wirtz. “We’re super proud to recognize their contributions to the truck and off-road market and to TORA.”

Hit the Trail

TORA plans to host council mixers at six regional events. First stop, King of Hammers, Johnson Valley, California, in early February, followed by the Keystone Big Show at the Gaylord Rockies Resort and Convention Center, Aurora, Colorado, February 10–11.

TORA

The TORA Feature Vehicle Program at the 2022 SEMA Show had a new location on the walkway between the North and West Halls.

Following a pit stop at the Easter Jeep Safari in early April in Moab, Utah, TORA will head to Jeep Beach Week in Daytona, Fla., later that month. Two additional events to be announced.

“Regional events create an opportunity to bring TORA members together and network with others in the industry, including other SEMA councils and networks,” said Wirtz. “We’ve been really successful with our regional events, but more than anything, it’s our way of saying thank you to our members for being part of TORA.”

WTCWheel & Tire Council (WTC)

WTC Lauds Industry Luminaries

Members of the Wheel & Tire Council were recently treated to segment-specific activities at the Show: the WTC Industry Reception, Happy Hour and Coffee & Conversation.

WTC

The WTC Reception at the 2022 SEMA Show.

On Tuesday evening, members congregated with colleagues and saluted three legendary leaders during the awards reception held in the South Hall Members Lounge. Two honorees received the WTC Lifetime Achievement Award: Dr. Roy Littlefield, former CEO of the Tire Industry Association (TIA), and Stuart Gosswein, former SEMA senior director of federal government affairs.

Littlefield, who retired in 2021, joined the National Dealers & Retreaders Association—the predecessor to TIA—in 1979. He is best known for his advocacy on behalf of the industry and for supporting technician training processes and procedures.

Gosswein retired last year after four decades of safeguarding the specialty-equipment industry’s interests on such critical matters as cash-for-clunkers, the Low Volume Replica Act and preserving the Bonneville Salt Flats. He currently serves on the board of the Off-Road Business Association (ORBA).

Greg Parker, Wegmann Automotive, was inducted into the WTC Hall of Fame in acknowledgment of his volunteer leadership. Parker has long supported SEMA Cares, previously served as chair of the Young Executives Network (now Future Leaders Network/FLN) and, more recently, was WTC chair.

Cars and Coffee

WTC Coffee and Conversation at the 2022 SEMA Show.

“We should all look at Roy, Stuart and Greg as role models to define how we measure our service to the industry,” commented WTC Chair Todd Steen. “When we reflect on what they’ve accomplished, they have modeled actions we should follow. These awards are our way of thanking them for their dedication and service to the industry.”

Building Community

Other WTC activities gave members and nonmembers a chance to connect with colleagues, talk shop and learn more about the council.

During Happy Hour, held on Wednesday afternoon in the South Hall Members Lounge, guests got to meet and mingle with the select committee as they relaxed and enjoyed beverages and
conversation.

WTC wrapped up the week on a high note with Coffee & Conversation. The early morning get-togethers were held on Wednesday and Thursday near the entrance to the Global Tire Expo. During the low-key gatherings attendees discussed a range of topics, learned about the benefits of council membership and how to get involved.

Sun, 01/01/2023 - 19:25

SEMA News—January 2023

LEGISLATIVE AND TECHNICAL AFFAIRS

Law and Order

By Daniel Ingber

FEDERAL UPDATE

RPM ActRPM Act: At the time of publication, the U.S. Senate Environment and Public Works (EPW) Committee and the U.S. House Energy & Commerce Committee are negotiating on the Recognizing the Protection of Motorsports Act (RPM Act) for potential consideration at the end of the 2021–2022 session of Congress. RPM Act updates will be forthcoming in the next issue. The RPM Act is bipartisan, pro-motorsports, pro-business legislation that clarifies it is legal under the Clean Air Act (CAA) to make emissions-related changes to convert a street vehicle into a dedicated race car. The bill, if enacted into law, would also confirm that it is legal to produce, market and install racing equipment. In 2015, the U.S. Environmental Protection Agency (EPA) issued a draft rule stating that such conversions were illegal, as were products used to make the conversions. The EPA withdrew the draft rule following a huge, SEMA-led public outcry but still stands by this controversial interpretation of the CAA. The legislation (H.R. 3281/S. 2736) is sponsored by Representatives Patrick McHenry (R-NC) and Raul Ruiz (D-CA) and Senators Richard Burr (R-NC) and Jon Tester (D-MT). The RPM Act has more than 165 bipartisan co-sponsors, making it one of the most broadly supported bills in Congress.

Section 301 Tariffs: The Office of the U.S. Trade Representative (USTR) requested comments from interested parties on the Section 301 tariffs as part of the statutorily required four-year review process. The review covers tariffs on all four Lists, as Lists 1 and 2 were implemented more than four years ago and Lists 3 and 4a are considered modifications of these actions. USTR said it is seeking “public comments on the effectiveness of the actions in achieving the objectives of the investigation, other actions that could be taken, and the effects of such actions on the United States economy, including consumers.” The docket for comments will close on January 17. In 2018, the USTR instituted a Section 301 investigation of Chinese trade practices and imposed $50 billion in tariffs on a variety of goods on Lists 1 and 2, including miscellaneous metal and rubber parts. After China responded with retaliatory tariffs, the United States imposed the additional List 3 and 4a tariffs. The List 3 tariffs apply to most auto parts.

Off-Road Trails Near Moab: SEMA submitted comments to the U.S. Bureau of Land Management (BLM) on its draft update to the travel-management plan for the Labyrinth Rims/Gemini Bridges Special Recreation Management Area near Moab, Utah. SEMA and the off-road community support Alternative A, which is the status quo. SEMA and other off-road groups oppose the other three alternatives (B, C and D) since they would close up to 40% of current off-road trails. The travel management area covers more than 300,000 acres of BLM-managed land in portions of Grand County, Utah, and includes highly valued OHV trails that draw outdoor enthusiasts from around the world. SEMA criticized the BLM’s plan for failing to consider opening more OHV routes since motorized recreation in the area has almost doubled since the last travel-management plan was adopted in 2008. SEMA underscored the value of motorized recreation both in terms of its economic impact to the region and importance in providing OHV access to individuals and families. SEMA also noted that camping is a critical component of the area’s recreational experience, and camping issues were not adequately addressed in the BLM’s plans.

Independent Contractor Reclassification: The Biden administration proposed a more stringent test for determining when companies must count independent contractors as employees. The U.S. Department of Labor (DOL) previously withdrew a 2021 Trump administration rule that made it easier for companies to classify more workers as independent contractors. Under the Fair Labor Standards Act (FLSA), employees are eligible for certain protections such as minimum wage, medical leave and overtime pay that are not required for contractors. The proposed rule would apply the test that was used before the 2021 rule to determine how a worker should be classified. The proposed test will consider six factors: the nature and degree of the worker’s control over the work, the worker’s opportunity for profit or loss based on personal initiative or investment, investments by the worker and the employer, the degree of permanence of the working relationship, the extent to which the work performed is an integral part of the employer’s business, and the degree of skill and initiative exhibited by the worker. The rule would also apply a totality-of-the-circumstances analysis of the economic reality test when considering the whole activity, an approach that could make it easier to define a gig worker as an employee.

Sun, 01/01/2023 - 19:17

SEMA News—January 2023

HERITAGE

The Birth of Hot Rod Magazine

By Drew Hardin

Photo Courtesy: Petersen Foundation Collection

Hot RodThe young man on the floor, Speed Graphic camera in hand, is Robert E. Petersen, circa 1946–1947. Barely in his 20s, Petersen had returned to Los Angeles after serving in the Army Air Corps during World War II. He wanted to get his job back at MGM Studios, where he had worked in the publicity department. But with so many veterans looking to do the same, MGM couldn’t employ them all, and Petersen was caught up in a round of layoffs. He and another vet in the same situation, Robert Lindsay, decided to form their own PR agency, the Hollywood Publicity Associates. Among their first clients was the Southern California Timing Association.

Formed in 1937 to organize speed trials on Southern California’s dry lakes, the SCTA was facing a crisis: While their members were earnest young men and women in the quest for speed in organized competition, the media at the time were painting a lurid picture of the “Hot Rod Menace:” wheeled delinquents in souped-up jalopies wreaking havoc on public roads. In these newspaper accounts, hot rodders and hoodlums were synonymous terms. The SCTA needed a way to shift public opinion to something far more positive.

Association members came up with an idea to display their race cars in a show as a way to demonstrate that their motivations were far from the outlaw crowd the papers wrote about. They asked the HPA to promote the show, which would take place at the National Guard Armory in Los Angeles in January 1948.

Among the HPA’s tasks was the production of a show program, and Petersen took on the job of selling ads for the program. He called on the parts manufacturers and speed shops that made up the young speed-equipment industry, from Vic Edelbrock, Phil Weiand and Barney Navarro to Blair’s Auto Parts, Bell Auto Parts and SO-CAL Speed Shop. While getting to know those performance pioneers, Petersen saw an opportunity to promote this growing movement with a magazine. He knew cars—he had spent a lot of his youth helping his father, a mechanic for the Department of Water and Power—and he knew photography, thanks to Uncle Sam and his aerial reconnaissance photo training. His HPA partner Lindsay provided the publishing connections, as his father was the founder of the Tailwaggers dog club and produced the club’s magazine.

Petersen and Lindsay considered several titles for their publication, but decided to call it Hot Rod, despite the term’s negative meaning at the time. There was no use dancing around the topic, they felt. The magazine was about hot rods and hot rodding, so the title should be direct and to the point.

The first issue was published in January 1948. In their Editor’s Column, Petersen and Lindsay wrote that “Hot Rod is designed to inform and entertain those interested in automobiles whose engines and bodies have been rebuilt for better performance and appearance.” Those words have remained the guiding principle for Hot Rod editors, writers and photographers for 75 years.

Sun, 01/01/2023 - 19:08

SEMA News—January 2023

EVENTS

A Show of Excellence

Award-Winning Innovators, Icons and a Big Announcement Were Center Stage at the 2022 SEMA Show

By Mike Imlay

One of the annual SEMA Show’s many distinctions is its weeklong display of greatness. From new products and innovations to the groundbreaking people driving the specialty aftermarket to new heights, the SEMA Show reflects the industry’s reach for excellence. Perhaps that’s the reason the Show’s award ceremonies resonate so deeply with thousands of Show participants.

“We are pleased to congratulate all the winners that we celebrated throughout numerous events and competitions during the 2022 SEMA Show Week,” said SEMA President and CEO Mike Spagnola. “This is an industry founded on deep-seated passion and the constant enthusiasm to excel at one’s craft—and all our SEMA Show winners and honorees embody that spirit.”

The 2022 SEMA Show introduced several major updates to its traditional awards presentations. First, with e-commerce expanding and data-driven transactions becoming more routine, the SEMA Warehouse Distributor of the Year award evolved into a new Channel Partner of the Year award. The award honors the contributions of sales, distributors, retailers and e-commerce channel(s) in the industry as well as the distribution companies that support retailers.

In addition, the Channel Partner of the Year and the Manufacturer of the Year award presentations were moved to the SEMA Show Kickoff Breakfast on Tuesday morning, November 1, at the Westgate Las Vegas Resort & Casino. Held just before the Show’s official opening, the event was previously called the New Products Awards Breakfast. Under its new name, the 2022 event continued its tradition of honoring the Show’s best new products across numerous categories, including two new categories for electric vehicle and advanced driver assistance systems (ADAS) products.

Jarod DeAnda, known as the “voice of Formula Drift,” hosted the reformatted 2022 breakfast. He was joined on stage by Hoonigan driver Ken Block and Hoonigan Co-Founder Brian Scotto, who discussed “Electrikhana,” a new video featuring an all-electric Audi S1 Hoonitron that was shot on the streets of Las Vegas. “Electrikhana” is the latest video of the wildly popular
Gymkhana series.

“Combining the Channel Partner of the Year, Manufacturer of the Year and New Product Awards into one event early in the week enabled winners to promote their honors throughout Show Week,” said SEMA Vice President of Events Tom Gattuso. “We were also very honored and excited to have Ken Block and Brian Scotto at the event. They are inspirational, and the ‘Gymkhana’ series and cars represent what our industry is all about.”

Meanwhile, the SEMA Industry Awards Banquet, the traditional Thursday-night venue for major awards, also got a dynamic makeover, which included a novel center stage and a streamlined run time. Themed “Further. Faster. Together.,” the event featured the SEMA Person of the Year and GEN-III Innovator of the Year awards, along with the first-ever SEMA Influencer of the Year award designed to honor content creators who make a positive industry impact across social-media channels. The evening also included a tribute to industry icons Walker Evans, Jack Roush and Robert Eugene “Gene” Winfield, who were named to the SEMA Hall of Fame in the summer of 2022.

The banquet further made headlines with the announcement that the SEMA Show is going citywide in Las Vegas, starting this year (see article, p. 44). Another high point came with the audience of about 3,000 casting the deciding votes via text to name Kevin Robinson, inventor of the TRAC Tire Jack, as the ultimate winner of the 2022 SEMA Launch Pad competition. Winnowed from a field of five Show finalists, he and runner-up Susan Pieper, DMOS Collective CEO, got to pitch their product ideas before panelists Chip Foose, Jared Hare, Myles Kovacs and Alex Parker just before the audience vote.

“There were many changes to our Show’s recognition programs for 2022,” observed Gattuso. “All our awards and recognitions represent an extremely dynamic industry, so as our industry has evolved, we’ve been pleased to evolve with it.

The following photos capture the winning moments and highlights of the Show’s many award presentations at the Kickoff Breakfast and the Industry Awards Banquet.

SEMA Launch Pad WInner
(Industry Banquet)
Kevin Robinson, TRAC LLC
Robinson

Kevin Robinson, president of TRAC LLC, reacts to his Launch Pad win at the annual SEMA Industry Awards Banquet. Robinson pitched his TRAC Tire Jack product—a tool designed to remove or install a wheel/tire easily and safely—live at the event and walked away with a grand-prize package valued at nearly $100,000.

Sharing the Passion
(Industry Banquet)
James Lawrence, SEMA Chairman of the Board
James Lawrence

In a speech touching on the things that most matter in life, Lawrence noted that “we’re doing a lot more than business this week. Connections are being made, dreams are being realized, lives are being changed. SEMA has become a celebration of passion for cars and trucks.”

Celebrating an Industry
(Industry Banquet)
Mike Spagnola, SEMA president and CEO
Mike Spagnola

Recalling the high school mentors who sparked his automotive interests, Spagnola summed up the spirit of the industry and the SEMA Show that represents it. “This has been an amazing week, and there’s no better way to celebrate than by honoring the incredible accomplishments of our industry trailblazers,” he said.

Chairman’s Service Award
(Industry Banquet)
WD-40
WD-40

Bestowed at the SEMA Chairman of the Board’s discretion, the Chairman’s Service Award is unique in that it’s not given out every year. SEMA Chairman James Lawrence presented the award to WD-40 for the company’s ongoing support of SEMA Cares, the association’s charity arm. The award was accepted by WD-40 Sales Manager Shannon Edwards (left). WD-40 has built several prized vehicles that have raised more than $2 million for children and people in need at auction. They include a bright-yellow 50th Anniversary ’67 Camaro, a Foose-designed ’12 Dodge Challenger, a ’53 Ford F-100, a ’14 F-150, a two-toned ’10 Camaro and a custom
’11 Mustang.

GEN-III Innovator of the Year
(Industry Banquet)
Mike Burns, ValvoMax
Mike Burns

The Gen-III award is presented annually to an entrepreneurial individual, age 40 or younger, who creates industry breakthroughs. The CEO of ValvoMax, Mike Burns (center) is the inventor of a closed oil change system that removes the hassle, time and mess involved in a traditional oil change. Not only has his innovation garnered the approval of DIY oil changers everywhere, but multiple patents as well. Most of all, Burns exemplifies a constant spirit of thinking outside the box to invent and make things better. Burns is flanked by last year’s winner Matt Kossoff (right) and emcee Jarod DeAnda.

Influencer of the Year
(Industry Banquet)
Larry Chen, Photographer/Videographer
Larry Chen

Emcee Jarod DeAnda presents a surprised Larry Chen (right) his award. A world-renowned automotive photojournalist from Los Angeles, Chen’s YouTube channel boasts 424,000 subscribers and counting. His Instagram account tops even that with 684,000 followers. From drifting to Baja racing to everything automotive, Chen travels the globe to document and advocate for grassroots car culture. “For me, this is about doing my best and playing my part in saving the culture that we love so much,” he said.

Person of the Year
(Industry Banquet)
Josh Poulson, Auto Additions Inc.
Josh Poulson

The SEMA Person of the Year award is among the association’s highest honors, recognizing exceptional volunteerism on behalf of the industry. This year the award went to SEMA Professional Restylers Organization (PRO) Council Chair Josh Poulson (right). The owner of Auto Additions, Poulson is well known for his industry leadership contributions, philanthropy and overall positive influence. He will be profiled in the next edition of SEMA News.

Industry Icons
(Kickoff Breakfast)
Jarod DeAnda, Brian Scotto, Ken Block
Hoonigan

Brian Scotto (middle) and Ken Block (right) talk everything “Electrikhana” with industry personality Jarod DeAnda, who emceed the Tuesday-morning SEMA Show Kickoff Breakfast. The annual breakfast was freshened for 2022 to serve up several new award presentations.

Channel Partner of the Year
(Kickoff Breakfast)
Turn 14 Distribution Inc.
Turn 14

These are not the first SEMA Show honors for Turn 14 Distribution, which took the former Distributor of the Year award in 2021. This year, Turn 14 was again recognized for its innovation as a channel partner, along with its three warehouses across the United States, deep supplier inventories, and excellent technical support. The company is also a highly engaged sponsor of events and related sales drivers. Director of Purchasing Mike Malloy (left) and Director of Sport Compact Sales Jeremy Sassaman accepted the award.

Manufacturer of the Year
(Kickoff Breakfast)
Baja Designs Inc.
Baja Designs

In a year of difficult production and supply capacities, Baja Designs continued to bring new and improved products to market while keeping up with demand. With excellent product support and high-quality packaging, the company has also achieved one of the market’s lowest return rates. The manufacturer is also known for its consistent, high-quality new product announcements and its high profile at consumer and industry events. CEO Trent Kirby (left) and Sales Manager Brennan Scully accepted the award.

Sun, 01/01/2023 - 19:02

SEMA News—January 2023

FROM MIKE SPAGNOLA

SEMA Show 2022: Big Ideas and Broad Horizons

Mike SpagnolaThe 2022 SEMA Show included all the excitement and familiar features that make the Show the industry’s annual must-attend event. This year, the Show grew by 35% from the previous year—a clear demonstration that the industry is back to full strength. Many exhibitors grew their footprint, taking advantage of a newly expanded Las Vegas Convention Center. Familiar features like the Battle of the Builders, the Overland Experience and the New Product Showcase also returned at expanded levels as generators of innovation and opportunity. Banquets, industry receptions, educational tracks and awards presentations were all well attended, providing attendees paths to develop and build new meaningful connections. But along with the familiar was a huge dose of the new. New technologies, new visions of the future, and most of all, new expansive ideas with the potential to open broad new horizons.

Perhaps the biggest moment of the 2022 Show came at the Thursday Industry Awards Banquet when SEMA Chairman of the Board James Lawrence announced plans for an exciting new platform to engage end consumers and an enthusiast base that has shown accelerated growth over the last decade. A new celebration of car culture, called SEMA Fest, will represent a consumer-facing expansion of the SEMA Show, and will be open to everyone—car clubs, motorsports enthusiasts, and individual consumers alike.

As a trade-only event, the SEMA Show has long kept its manufacture exhibits, incredible cars, innovative products, celebrities and VIPs behind closed doors, limiting attendance to qualified industry attendees—with very few exceptions. The SEMA Show has always been a platform to develop relationships between retailers, channel partners, manufacturers and distributors, and as a showcase of innovation and opportunity. Even with continued success in that role, there have been moments when industry leaders have considered the value of allowing access to consumers and enthusiasts. Over the years, association research has surfaced a variety of opinions, and more recently, some limited steps have been taken to explore the possibilities. But the risk of complicating the Show’s intensive business-to-business activity has always made the majority of participants wary of a sweeping change in format. Yet the growing opportunity to more directly connect enthusiasts with the industry clearly offered some alluring long-term benefits. SEMA, with its responsibility as the industry’s trade association to grow and strengthen America’s love affair with cars and trucks, has now unveiled a five-year plan to greatly facilitate that connection.

SEMA Fest will kick off in 2023 as the first step toward building SEMA Week, an “all-city” experience. Taking place at the Las Vegas Festival Grounds, it offers sufficient space to include a wide variety of activities, including top music and entertainment, a car show and cruise, VIP experiences, automotive celebrities, craft food and motorsports demonstrations. It will run alongside the SEMA Ignited Cruise and SEMA Show after-party, which already draws thousands of enthusiasts on Friday night. The goal is to build the most exciting, passionate, and immersive event in the automotive world, and ultimately, provide the powerful connection between the automotive aftermarket industry and the enthusiast community that the SEMA Show was never intended to accommodate. Additional details for the 2023 SEMA Show, SEMA Week, and SEMA Fest will be announced in the coming months.

The SEMA Show has always been a predictive, forward-looking event, powered by new ideas. Indications are, this year’s Show forecasts a confident, more inclusive future.

Sun, 01/01/2023 - 18:15

SEMA News—January 2023

EVENTS

Battle of the Builders 2022

The Ringbrothers Emerge Victorious; History, FYI Channel Special to Air in January 2023

By Douglas McColloch

Ringbrothers

The Ringbrothers celebrated their win at 2022 Battle of the Builders Presented by Mothers Polishes.

Mike and Jim Ring of Spring Green, Wisconsin, garnered top honors at the ninth annual SEMA Battle of the Builders Presented by Mothers Polishes competition at the 2022 SEMA Show, held November 1–4 in Las Vegas. The announcement was made at the start of SEMA Ignited, the official SEMA Show after-party designed to celebrate the builders and showcase products from the trade-only Show.

The four class winners of this years’ competition will be highlighted along with other featured builders in a new TV special, “SEMA: Battle of the Builders, Presented by Mothers High Performance Car Care” scheduled to debut on A+E Networks’ FYI and History’s Drive block Saturday, January 28, at 9:00 a.m. EST. Check your local station listings for additional broadcast details.

For 2022, the Battle of the Builders competition was fine-tuned to reflect changes in the customization space and to encourage greater diversity in the field of entrants. The Hot Rod category was modified to include street trucks for the first time, and the Truck/Off-Road category was altered to Four-Wheel Drive/Off-Road. The Sport-Compact category was expanded to include Import Performance, Luxury and Exotic vehicles, and the age limit for the The Young Guns competition was bumped up from 27 to 29 years old.

A panel of industry experts assessed all the entrants and narrowed down the field of more than 200 entries to a Top 40 (10 in each category) before selecting the top 12 builds overall.

The top 12 finalists are listed in the sidebar to the right.

Ringbrothers

BOTB finalists’ vehicles were on display throughout SEMA Show week inside North Hall at the Las Vegas Convention Center.

Top 12 Finalists:

Hot Rod/Hot Rod Truck

  • Mike Ring/Ringbrothers–’48 Chevrolet Loadmaster pickup
  • Tim Devlin–’34 Chevrolet roadster
  • Tyler Nelson–’58 Ford F100

Sport Compact, Import Performance, Luxury and Exotic

  • CJ Pullman–’77 Ford Pinto
  • Shawn Bassett–’91 Nissan Skyline GT-R
  • TJ Russell–’91 Porsche 911 Baja

4-Wheel Drive/Off-Road

  • Cody Dabney–’70 Ford F-250
  • Greg Ward–’71 Toyota FJ40 Landcruiser
  • Jim Ring/Ringbrothers–’72 Chevrolet K5 Blazer

Young Guns

  • Austin Phipps–’66 Chevrolet Nova
  • Cameron Cocalis–’15 Scion FR-S
  • Josh Michels–’66 Chevrolet Corvette
BOTB

The Top 12 finalists for the 2022 Battle of the Builders prepared to make their presentations on the competition’s concluding day. The competition will be aired on A+E Network’s FYI and History Channel’s Drive block in January 2023.

The 12 finalists themselves then took over judging duties for the competition and named Ringbrothers the overall winner. Besides the Ringbrothers, whose vehicles were both class winners, other notables include TJ Russell, who captured the Sport Compact class with his ’91 Porsche 911 Baja, and 21-year-old Josh Michels, who took the Young Guns category with his ’66 Chevy Corvette.

We’ll have full-length features on each of the Top 12 BOTB finalists in the March issue of SEMA News.

For more information about the 2022 competition or the SEMA Young Guns program, visit www.sema.org/botb, www.semayoungguns.com or SEMA’s YouTube channel.

Sun, 01/01/2023 - 18:05

SEMA News—January 2023

EVENTS

A Businesswoman’s Bronco

SBN All-Female Ford Wildtrak Build Unveiled at the 2022 SEMA Show

By Douglas McColloch

Bronco

The SEMA Businesswomens’ Network (SBN) All-Female Build team unveiled the 2022 Ford Bronco Wildtrak at the 2022 SEMA Show last November.

It was the culmination of a hectic 90-day build schedule that engaged more than 100 volunteer wrenches ranging in experience from novice to expert. It took the combined efforts of dozens of aftermarket companies and installation facilities, and it took place across two time zones. In the end, however, the build was a smashing success. The SEMA Businesswomens’ Network (SBN) All-Female Build project, a Ford Bronco four-door Wildtrak, made its debut at the 2022 SEMA Show in Las Vegas last November before a crowd of hundreds of industry and media professionals.

“Ten years ago, we did our first All-Female build—a Ford Mustang,” explained Lisa Cabalquinto, program director for DriveShop, “and there were 55 women that came to help build the vehicle and manage the projects. This year, we had more than 250 women that volunteered to help with the project.”

For a project as ambitious as this to happen this quickly, a lot of things have to come together in an orderly fashion—and in this case of the Bronco, the team made it happen. First came the rendering, which was submitted by Monika Kalenski of MEK Magnet, whose artwork was selected by popular vote on social media. The drawing conjured an image of a wilderness-ready overlander that could still be employed as a practical daily driver.

SBN

Build team members celebrate the completion of their project at the 2022 SEMA Show.

Then the build team went to work. The Ford’s 2.7L twin-turbocharged EcoBoost V6 received some mild upgrades, most notably an aFe Momentum GT cold-air intake and an AWE cat-back exhaust system. Turbosmart contributed a Kompact EM back valve, and Ford Performance treated the assembly to a power-pack performance calibration.

More extensive modifications followed to the chassis and suspension. An ICON Vehicle Dynamics 3- to 4-in. Stage 8 billet suspension system was installed, along with a BroncBusters Stage 3 billet aluminum housing to alleviate stress to the steering system. A Steer Smarts Yeti XD adjustable rear track bar was added to optimize suspension geometry. With suspension and steering upgrades installed, a set of 37x13.50R17 Milestar Patagonia MT02 tires and ICON 17x8.50 satin black alloy wheels were fitted up the to the wheelwells. For a stylistic flourish, McGard lug nuts feature a custom engraved “SBN” logo.

An overlanding rig needs a host of exterior upgrades to function well, and the SBN Bronco received an assortment. Baja Forged Crawler bumpers were installed front and rear, along with full underbody skidplating. A Warn VR EVO 105 winch and Factor 55 Ultrahook were installed to help with extraction, and Powerstep XL running boards from AMP Research assist with ingress and egress. ORACLE Lighting and switches were added to improve visibility, and a Cascadia 4x4 hood-mounted solar panel provides additional juice off the grid. Ford Performance donated a number of useful products, including an onboard compressor, TRED recovery boards, an ARB jack and a 37-in. spare tire mount. Ford Accessories contributed a
LockNLoad roof rack system and Yakima Skyline tent. Adding a touch of style, Ford Research and Advanced Engineering provided the unique Lit Bronco grille. Terra Strada Design executed the custom exterior wrap, and Universal Technical Institute’s Long Beach, California, facility gave the team access to its paint booth.

Inside, the Bronco, Katzkin custom leather seat covers enhance creature comfort and a Goose Gear rear-seat delete affords extra space for an icebox module and storage drawer, which help to accommodate an ARB Classic Fridge that comes courtesy of Ford Performance. A Deep Sleep sleeping pad and DMOS Stealth shovel also found a home inside the cab, and Ford Accessories donated all-weather floor mats and Molle bags.

Bronco

The original rendering for the build, submitted by Monika Kalenski of MEK Magnet, suggested an overlander that was still capable of being a daily driver.

As with any ambitious build project, things didn’t always go as planned. Parts sometimes went missing or didn’t fit, and the team had to MacGyver solutions on the fly at times.

“It was very much a hands-on learning experience, and the team was eager to take on these challenges, including mocking up bumper fitment plates from cardboard in order to fabricate the actual plates,” said Nicole Bradle, SBN liaison. “The build continues to foster growth and community, not only among the volunteers but also between organizations.”

“The collaboration truly represents the spirit of the build,” added Cathy Clark, SBN chair. “This project was a chance to spotlight women in the automotive aftermarket industry and the ways in which they come together and offer support to each other.”

Companies That Helped  

The SBN All-Female Build Team wishes to thank the following partners for their support in the Bronco build:

  • Advanced Fiberglass Concepts
  • aFe Power
  • AMP Power Step
  • AWE
  • Baja Forged
  • BroncBusters
  • Cascadia 4x4
  • Chemical Guys
  • Deep Sleep
  • DMOS
  • Ford Motor Co.
  • Ford Accessories
  • Goose Gear
  • Icon Vehicle Dynamics
  • Katzkin Leather
  • McGard
  • MEK Magnet
  • MileStar Tires
  • MRT Performance
  • ORACLE Lighting
  • PPG
  • Seymour of Sycamore
  • Steer Smarts
  • Summit Racing
  • Terra Strada Design
  • TRAC LLC
  • Turbo Smart
  • UTI
  • Warn Industries
  • Yakima
Sun, 01/01/2023 - 17:54

SEMA News—January 2023

INDUSTRY INSIDER

Courtesy In & Out Customs

10 Minutes With Sage “Donkmaster” Thomas

By Mike Imlay

Sage ThomasThroughout the South, In & Out Customs Owner Sage Thomas, aka, The Donkmaster, is known as the king of big-wheel racing. Born in Savannah, Georgia, and now based in Charleston, South Carolina, Thomas built his first Donk at 16 and dove headlong into the racing scene. Now he’s formed the National Donk Racing Association (NDRA), the first professional sanctioning body dedicated to Donk and big-wheel drags, which are exploding in popularity. His many fans follow him on Donkmaster TV on YouTube and @1_Donkmaster on Instagram.

SEMA News: For those unfamiliar with the concept—what’s a Donk?

Sage Thomas: A Donk is a ’71–’76 Chevrolet Caprice or Impala. It can be a two- or four-door convertable model. NDRA or other big-wheel racing platforms can have other classes like G-bodies. This would include Monte Carlos, Novas, Camaros, Cutlasses and other big-wheel cars.

SN: What first attracted you to Donk racing?

ST: Actually how big the cars were and how fast they got moving. I always liked big cars with horsepower because of my stature and how comfortable they are.

SN: Why did you start the NDRA?

ST: These big cars can weigh anywhere between 5,000–6,000 lbs. Wheels, U-joints, driveshafts, transmissions—all that stuff takes a different load level. People always wanted a good appearance, but weren’t doing it safely. I wanted to touch on the safety side to ensure they have the right kind of U-joints, axles, plus the right kind of safety equipment when they start going 150 mph in the quarter-mile.

SN: Big-wheel events are real crowd pleasers. What makes them unique? Why are they catching on?

ST: Donk racing is catching on because I make the impossible possible, and it becomes a challenge. You see a 5,000-lb. car with 26-in. wheels and real small sidewalls. This setup is extremely difficult to grip and hook on the track. Plus, all the flashy paint and chrome wheels make the sport appealing. Spectators like to see all the trash talking, the money, and who’s handing out Gapsauce. Every driver is a character.

SN: Obviously, big-wheel racing takes skill. Have you ever had one of those “uh-oh” moments where you had to call on every skill you had?

ST: Oh yeah—one particular time when my car started leaking coolant. After I went into high gear, I was feeling so much pressure in my engine that the coolant line started seeping and dripping on the track. When I did a one-two shift, I started spinning towards the wall a little bit, but I gathered it up pretty quickly and overcorrected something, but it straightened out. I went to third gear, and I just had to pedal on through it. But yeah, I’ve had a couple of “uh-oh” moments.

SN: What should the aftermarket know about the car culture surrounding big-wheel events?

ST: It’s exciting. It’s flashy. It’s loud. There’s a lot of different things to see. You might pull up to the racetrack at a car show and see a Honda Civic with 50 speakers hanging out of it. Or you might see a Donk on big wheels running 170 mph. It’s truly fun and exciting to see.

In the beginning there was little exposure to the Donk world. We were always testing parts. I had a lot of ins because I drag-raced 10 years before I actually started big-wheel racing. So some of my parts suppliers/partners, like FTI Transmissions, made different clutches, baskets and other parts like input shafts. I actually was part of the engineering process for some axle-specific big-wheel racing parts. engineered some axle-specific parts. Now TBM Brakes is making a different kind of brake just for big-wheel racing. Since being at the PRI and the SEMA Shows, the world is taking notice and starting to manufacture parts specifically for big-wheel racing.

Sage Thomas

SN: Who are your personal racing inspirations?

ST: Murff, a fellow from Florida who died recently, inspired me to do this stuff. Also Vito NoShake out of South Florida, and my Uncle Buggy, who was more of a father figure, helped me actually build all these big-horsepower cars in the very beginning. My uncle is one of the main people that pushed me in this direction.

SN: When not at the track, how do you spend your downtime?

ST: I love to play with my kids. We [also] go swimming, travel a lot to different places, and just relax, sit on the beach, kick my feet up.

SN: And finally, what’s in your shop?

ST: We have a high-end clientele that includes celebrities, football players (Za’darious Smith), rappers, comedians (Karlous Miller) and other entertainers.We just finished a car going to Canada for eBay Motors and Sneaker Con. We also have a wheel line and a top AKOO (A King of Oneself) urban clothing line that’s in 1,500 stores nationwide.

Sun, 01/01/2023 - 17:41

SEMA News—January 2023

EVENTS

SEMA to Go Citywide in Las Vegas

Headlines by the 2023 SEMA Show, “SEMA Week” Will Kick Off This November

By SEMA News Editors

Las Vegas

SEMA has announced an ambitious five-year initiative to extend the annual SEMA Show’s reach citywide in Las Vegas. Officially dubbed SEMA Week, the goal is to create the world’s most expansive and exciting automotive event for industry and enthusiasts alike. Photo courtesy of Las Vegas Convention and Visitors Association

Among the highlights of the 2022 SEMA Industry Awards Banquet was the announcement of a bold five-year vision to expand the SEMA Show into an “all-city” Las Vegas experience. Officially called SEMA Week, the plan seeks to develop the world’s most passionate and exciting automotive event for both industry businesses and vehicle enthusiasts. SEMA Week will kick off this November 2023 with multiple new concepts, activities and events continuing to be phased in over the five-year roll-out period.

The business-to-business SEMA Show will continue to anchor SEMA Week, with the Show remaining a trade-only event Tuesday through Thursday. On Friday, the final day of the SEMA Show, a greater number of qualified enthusiasts will gain exclusive access to the Show through the Friday Experience program, which was launched two years ago. The traditional SEMA Cruise and SEMA Ignited after-party—which draw thousands of fans on Friday—will also remain in place.

The big change will begin Friday evening of SEMA Week, when the association will take over the nearby Las Vegas Festival Grounds to debut an all-new SEMA Fest event. Open to the entire public, the festival will continue through Saturday night.

“We have been watching the connection between enthusiasts and our industry grow for more than a decade and, as the industry’s trade association, have a responsibility to help facilitate that connection in new and meaningful ways,” said James Lawrence, SEMA Chairman of the Board. “By creating SEMA Week and SEMA Fest, we will be able to maintain the integrity of the trade show that makes it a must-attend event for automotive professionals while introducing a new platform for enthusiasts and the industry to engage with one another.”

Although SEMA Week will mark a major turning point for the association, SEMA President and CEO Mike Spagnola noted it follows a progression of recent SEMA outreaches to the enthusiast market. “In 2007, we brought the television show “Overhaulin’” to the SEMA Show. In 2011, the SEMA Cruise was launched. In 2014, we introduced SEMA Ignited and the SEMA Battle of the Builders. And [in 2021], the Friday Experience brought 5,000 automotive consumers to be part of the SEMA Show,” he said.

According to SEMA Vice President of Events Tom Gattuso, SEMA Week’s SEMA Fest will unite automotive enthusiasts with the aftermarket industry “in a high-octane and immersive festival-like celebration of car culture.” The event will feature top music and entertainment, a car show and cruise, VIP experiences, craft food, automotive celebrities and motorsport events.

Some may wonder why a trade association like SEMA, best known for its industry-only Show, is now making such a sizable commitment to the consumer space as well. In announcing SEMA Week, Lawrence explained it is part of a broader initiative to capture the hearts and imaginations of the enthusiast public and galvanize consumers behind the industry. A trade association has only so many business voices it can make heard. But a trade association supported by millions of consumers who use and enjoy its products speaks volumes to governmental policymakers at a time when the right to enjoy and modify vehicles is under threat.

“We as an association need to step out of the background, step up to the podium, and take a bigger charge in leading this. Politically, SEMA needs to be bolder and act more decisively, with more conviction,” he said.

The SEMA Week concept also aligns with a trend reshaping the trade-show industry at large. “This is a natural evolution of the many live activations and performance demonstrations we’ve been creating for years now,” said Gattuso. “We’re going to leverage a decade of planning and events into what the trade-show industry has labeled ‘festivalization.’ The great thing about creating a festival-type experience is it turns enthusiasts into evangelists. It can also turn car-curious people into enthusiasts.”

“During the pandemic our industry’s pathway from manufacturers or service providers to end-user enthusiasts became more direct than ever,” added Gattuso. “With SEMA Week we’re building on that connectivity to help the end-user understand our industry’s latest trends, innovations and products and speed up the timeframe to consumer adoption.”

SEMA Week

Although SEMA Week will be open to the general public at other Las Vegas venues, the flagship SEMA Show at the Las Vegas Convention Center will continue as the industry’s premier trade-only event Tuesday through Thursday of SEMA Week.

SEMA Week will also include a SEMA Auction featuring some of the best builds from the Show, plus many more amazing vehicles to headline the festivities. As an association, SEMA will continue to expand and refine SEMA Week, adding new events and activities throughout the city of Las Vegas each year. The city is fast becoming a hub for car culture, Gattuso observed, and SEMA plans to fuel and build on that phenomenon.

“Our commitment to growing and maintaining our industry’s B2B connections hasn’t changed,” emphasized Gattuso. “SEMA Week adds a new opportunity to deliver our core industry audience the best automotive event that they’ve ever been to while introducing a whole new realm of people into what our industry does.”

Perhaps SEMA Chairman James Lawrence best summed up SEMA Week’s potential during his Industry Awards Banquet announcement: “It’s going to be everything you love about SEMA, and so much more,” he said. “We believe, within a few years, it’s going to make SEMA Week the can’t-miss automotive event in the world.”

In coming months, additional details regarding the 2023 SEMA Show, SEMA Week, and SEMA Fest will be announced through multiple SEMA communications channels, including this magazine, SEMA News digital and social media.

Sun, 01/01/2023 - 12:38

SEMA News—January 2023

EVENTS

The SEMA Show’s New Products Showcase Introduces the Industry’s Hottest Innovations

New Product Award Winners See Global Exposure

By SEMA News Editors

The 2022 Showcase featured nearly 2,000 products across multiple categories, including the freshly added advanced driver assistance systems (ADAS) and vehicle electrification categories. Literally hundreds of industry brands participated, with everything from street performance and racing to off-roading, mobile electronics, and interior and exterior offerings on full display.

In addition, all the new product entries were eligible for the SEMA New Product Awards, selected by a panel of automotive industry professionals. With a winner and two runners-up chosen from each category, the results were announced at the SEMA Show Kickoff Breakfast just prior to the Show’s opening. SEMA News is pleased to present the following best new products from the 2022 SEMA Show, as chosen by the Showcase judges.

Alldata

ALLDATA ADAS Quick Reference, ALLDATA

Advanced Driver Assistance System (ADAS) Product
  • Winner: ALLDATA ADAS Quick Reference, ALLDATA
  • Runner Up: Hands-On ADAS Calibration Training, I-CAR
  • Runner Up: Test Drive CoPilot, Opus IVS
Opus IVS

Test Drive CoPilot, Opus IV

Collision Repair & Refinish Product
  • Winner: Test Drive CoPilot, Opus IVS
  • Runner Up: 3M RepairStack Performance Solutions, 3M
  • Runner Up: Fast Puller by GUNIWHEEL, GUNIWHEEL
Borla

Active Performance Sound, Borla Performance

Electric Vehicle Product
  • Winner: Active Performance Sound, Borla Performance
  • Runner Up: APP EV Systems Battery Conversion Kit, APP EV Systems
Engineered New Product
  • Winner: Pneumatic StraightGate50 Butterfly Style External Wastegate, Turbosmart
  • Runner Up: Fuel tank laser sensor/sender, International Industry LLC
  • Runner Up: ORANGETOP HYPERCORE Lithium, OPTIMA Batteries
TrailFX

Angled Front Fender Flare for Bronco, TRAILFX

Exterior Accessory Product
  • Winner: Angled Front Fender Flare for Bronco, TRAILFX
  • Runner Up: Armor Box, Hammerhead Armor
  • Runner Up: Classic Ski Rack, SeaSucker
Acumen

The Legend Mirror DVR Power Switch System, Acumen Robot Intelligence

Interior Accessory Product
  • Winner: The Legend Mirror DVR Power Switch System, Acumen Robot Intelligence
  • Runner Up: RFX-55C-PU 1955-59 Chevy Truck Grafix Series Gauge System, Dakota Digital
  • Runner Up: TYPE S Formula DRIFT Pro Series Ultra-Slim Smart LED Trim Kit, Horizon Brands
DeeZee

Bed Mat Counter Display, Dee Zee

Merchandising Display
  • Winner: Bed Mat Counter Display, Dee Zee
  • Runner Up: Dee Zee Totem Displays, Dee Zee
  • Runner Up: M1 POWERED DISPLAY STAND, Mach Built
Mobile Electronics Product
  • Winner: SRK-JK11H, AudioControl
  • Runner Up: Ford Bronco Rear Speaker Pods, Metra Electronics Corp.
  • Runner Up: LPHFD31, AudioControl
Off-Road/4-Wheel Drive Product
  • Winner: Jeep JL, JT & JK Adjustable Front Bump Stop Kit, RockJock 4x4 by John Currie
  • Runner Up: Integrated Aero Windshield LED Light Bar System for 2021+ Ford Bronco by ORACLE Lighting, ORACLE Lighting
  • Runner Up: KIT175 - Ford Extreme Duty Tie Rod and Drag Link Assembly Fits 2017-2022 F-250/F-350 Super Duty, Apex Chassis
Packaging Design
  • Winner: Bubba Off-Road Truck Recovery Gear Set, Bubba Off-Road Recovery Gear
  • Runner Up: J-Mount, BOLT Lock
  • Runner Up: TYPE S Formula DRIFT Pro Series Exterior Smart Lighting Kit, Horizon Brands
Turbosmart

All New "OPR" Turbocharger Oil Pressure Regulator, Turbosmart

Performance-Racing Product
  • Winner: All New "OPR" Turbocharger Oil Pressure Regulator, Turbosmart
  • Runner Up: PETERSON FLUID SYSTEMS R4 OIL PUMP W/REAR ACCESSORY DRIVE & FRONT PROCHARGER SHAFT, Specialty Products Company/SPC Performance
  • Runner Up: Smart Canards, Victor Racing, Inc.
Performance-Street Product
  • Winner: Antigravity Batteries "RE-START" Lithium Starter Battery, Antigravity Lithium Batteries
  • Runner Up: Hypertech REACT Throttle Optimizer, HYPERTECH
  • Runner Up: TractionMAX, JMS Chip & Performance
Dakota

MLX-9000 Series Motorcycle Gauge, Dakota Digital

Powersports Product
  • Winner: MLX-9000 Series Motorcycle Gauge, Dakota Digital
  • Runner Up: Belt Temperature Sensor for Polaris/Can-Am, Dynojet Research Inc.
  • Runner Up: Hypertech Spectrum Power Programmer for Polaris, HYPERTECH
Flaming River

Custom Microsteer Integrated Column Program, Flaming River Industries Inc.

Street Rod/Custom Car Product
  • Winner: Custom Microsteer Integrated Column Program, Flaming River Industries Inc.
  • Runner Up: Gen 5 Super Magnum heat/cool/defrost system, Vintage Air Inc.
  • Runner Up: RTX-33F-X 1933-34 Ford Car Retrotech Series Gauge System, Dakota Digital
Maxxis

VICTRA SPORT EV, Maxxis Tire

Tire and Related Product
  • Winner: VICTRA SPORT EV, Maxxis Tire
  • Runner Up: Mastercraft Courser Trail HD, Cooper Tire & Rubber Co.
  • Runner Up: Open Country R/T Trail, Toyo Tire U.S.A. Corp.
Burr King

The 92110-SGX Surface Grinder, Burr King Manufacturing Co., Inc.

Tools & Equipment Product
  • Winner: The 92110-SGX Surface Grinder, Burr King Manufacturing Co., Inc.
  • Runner Up: Vyper Creeper, Vyper Industrial
  • Runner Up: Buddy Load Binder Attachment, Buddy Load Binder Attachment
Sea Sucker

Monkey Bars (Ridge Ready), SeaSucker

Van/Pickup/Sport-Utility Product
  • Winner: Monkey Bars (Ridge Ready), SeaSucker
  • Runner Up: Antigravity Batteries "RE-START" Lithium Starter Battery, Antigravity Lithium Batteries
  • Runner Up: Smartop Platform Truck Bed cover, Smartop
Wheel and Related Product
  • Winner: MMX Forged Wheel, MMX Wheels
  • Runner Up: ICON ALLOYS 17" REBOUND SLX, ICON Vehicle Dynamics
  • Runner Up: Lynx Trail Gunner Wheel for Bronco, Quadratec