By Jason Catullo

	SEMA Market Research reports that sales for light-truck products reached $5.57 billion in 2013, which is an 8% increase compared to 2012.

After hitting a peak in 2007, the light-truck accessory segment was one of the market niches most affected by the recent recession and the escalation of fuel prices in the last few years. But signs are pointing up, according to SEMA Market Research, as sales for light-truck products reached $5.57 billion in 2013, which is an 8% increase compared to 2012.

Once dominated by accessory and appearance products, only to lead to the recession crash, their rebound is driving current growth. A closer look at the market also reveals that while off-road product sales have held relatively steady since 2007, they increased more than 6% in 2013. In terms of product categories, manufacturer sales in the off-road market are led by wheel, tire and suspension products, followed by accessory and appearance products and performance components.

“The light-truck sector has always been an important part of the specialty-equipment market, as trucks are accessorized for a wide variety of applications,” stated Gavin Knapp, SEMA senior market research manager. “With new truck sales on the rise again and the economy stabilizing, the light-truck parts and accessories market looks set to re-emerge as a growth engine for the industry.” 

This information and more is available through the recently released 2014 SEMA Annual Market Report. Members: Download a free copy of the 2014 SEMA Annual Market Report, which provides detailed insight on the compact-performance, street-performance, light-truck, off-road, restyling, restoration, street rod and custom, and racing niches.

The SEMA Annual Market Report is conducted yearly to help SEMA-member companies understand the industry and make informed business decisions. SEMA research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. SEMA research reports are listed and can be accessed at www.SEMA.org/research.

Media members interested in learning more about the current market for light-truck accessories are invited to join nearly two-dozen exhibitors during the first-ever SEMA Show Media Preview, taking place Monday, November 3, from 1:00 p.m.–5:00 pm. Sponsored by the Truck and Off-Road Alliance (TORA), this event is designed specifically to provide journalists with early access to exhibitors decicated to the light-truck accessory market.

By Jason Catullo

	SEMA Market Research reports that sales for light-truck products reached $5.57 billion in 2013, which is an 8% increase compared to 2012.

After hitting a peak in 2007, the light-truck accessory segment was one of the market niches most affected by the recent recession and the escalation of fuel prices in the last few years. But signs are pointing up, according to SEMA Market Research, as sales for light-truck products reached $5.57 billion in 2013, which is an 8% increase compared to 2012.

Once dominated by accessory and appearance products, only to lead to the recession crash, their rebound is driving current growth. A closer look at the market also reveals that while off-road product sales have held relatively steady since 2007, they increased more than 6% in 2013. In terms of product categories, manufacturer sales in the off-road market are led by wheel, tire and suspension products, followed by accessory and appearance products and performance components.

“The light-truck sector has always been an important part of the specialty-equipment market, as trucks are accessorized for a wide variety of applications,” stated Gavin Knapp, SEMA senior market research manager. “With new truck sales on the rise again and the economy stabilizing, the light-truck parts and accessories market looks set to re-emerge as a growth engine for the industry.” 

This information and more is available through the recently released 2014 SEMA Annual Market Report. Members: Download a free copy of the 2014 SEMA Annual Market Report, which provides detailed insight on the compact-performance, street-performance, light-truck, off-road, restyling, restoration, street rod and custom, and racing niches.

The SEMA Annual Market Report is conducted yearly to help SEMA-member companies understand the industry and make informed business decisions. SEMA research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. SEMA research reports are listed and can be accessed at www.SEMA.org/research.

Media members interested in learning more about the current market for light-truck accessories are invited to join nearly two-dozen exhibitors during the first-ever SEMA Show Media Preview, taking place Monday, November 3, from 1:00 p.m.–5:00 pm. Sponsored by the Truck and Off-Road Alliance (TORA), this event is designed specifically to provide journalists with early access to exhibitors decicated to the light-truck accessory market.

	SEMA Show SCORE Baja 1000 Experience will feature three major iconic Baja 1000-winning vehicles.

The SEMA Show SCORE Baja 1000 Experience will include a number of attractions for off-road and desert racing fans, including interactive activities, display rigs with driver and celebrity signings, video streams of SCORE Dirt Live and three major Iconic Baja 1000 winning vehicles. Located in Silver Lot 3 just outside the LVCC South Hall, the 70,000 square-foot exhibit brings the thrill and excitement of off-roading to SEMA Showgoers.

The three iconic vehicles that will be at the SEMA Show are:

• The 1980 Baja 1000 class winning BFG Blazer driven by the legendary Frank "Scoop" Vessels
• The Rod Hall, 1969 Baja winning Bill Stroppe Bronco
• The Mark Stahl Class 1 buggy that won the 1978 and 1980 Baja 1000

These historical vehicles will enable SEMA attendees an opportunity to experience the rich heritage of the SCORE Baja 1000, while also being exposed to the current unlimited technology of the marquee SCORE Trophy Trucks and Class 1 vehicles. Teams displaying will also be qualifying for their starting position for this year's SCORE Baja 1000 the evening of Tuesday, November 4, at the Las Vegas Motor Speedway, and will be available for autograph sessions and interviews at two scheduled press conferences: Tuesday and Wednesday, November 4 and 5, both at 2:30 pm.

The SCORE Baja 1000 Experience will keep Showgoers enthralled with its display, interactive activities, and qualifying race results.

	SEMA Show SCORE Baja 1000 Experience will feature three major iconic Baja 1000-winning vehicles.

The SEMA Show SCORE Baja 1000 Experience will include a number of attractions for off-road and desert racing fans, including interactive activities, display rigs with driver and celebrity signings, video streams of SCORE Dirt Live and three major Iconic Baja 1000 winning vehicles. Located in Silver Lot 3 just outside the LVCC South Hall, the 70,000 square-foot exhibit brings the thrill and excitement of off-roading to SEMA Showgoers.

The three iconic vehicles that will be at the SEMA Show are:

• The 1980 Baja 1000 class winning BFG Blazer driven by the legendary Frank "Scoop" Vessels
• The Rod Hall, 1969 Baja winning Bill Stroppe Bronco
• The Mark Stahl Class 1 buggy that won the 1978 and 1980 Baja 1000

These historical vehicles will enable SEMA attendees an opportunity to experience the rich heritage of the SCORE Baja 1000, while also being exposed to the current unlimited technology of the marquee SCORE Trophy Trucks and Class 1 vehicles. Teams displaying will also be qualifying for their starting position for this year's SCORE Baja 1000 the evening of Tuesday, November 4, at the Las Vegas Motor Speedway, and will be available for autograph sessions and interviews at two scheduled press conferences: Tuesday and Wednesday, November 4 and 5, both at 2:30 pm.

The SCORE Baja 1000 Experience will keep Showgoers enthralled with its display, interactive activities, and qualifying race results.

By Della Domingo

The first-ever SEMA Show Media Preview will take place Monday, November 3, from 1:00 p.m.–5:00 pm.

Editors and reporters will have exclusive, dedicated access to nearly two-dozen exhibitors during the first-ever SEMA Show Media Preview, taking place Monday, November 3, from 1:00 p.m.–5:00 pm. Sponsored by the Truck and Off-Road Alliance (TORA), this event is designed specifically to provide journalists with early access to exhibitors.

Exhibitors at the Media Preview are committed to helping reporters develop stories by being available to meet for interviews, giving those on a deadline the opportunity to file stories before the Show even opens. Members of the media will get an exclusive preview of the newest products and innovations that will be on display from these companies throughout the week. Having access to these exhibitors before the Show is open to the industry gives participating journalists the advantage of an early start on their stories. In addition, they will have more time to develop their stories and the chance to visit more exhibitors during the week, allowing further Show coverage.

The preview includes 19 companies that will showcase products in the Media Center, Room N110 of the Las Vegas Convention Center.

Participating companies are:

• ACCESS Roll-Up Covers
• A.R.E. Accessories
• ATC Truck Covers
• Bedslide/Takit Inc.
• Bestop Inc.
• BOLT Locks by STRATTEC
• Daystar Products International
• Hellwig Products
• K&N Engineering
• KICKER Performance Audio
• Lund International: AVS - Lund - AMP Research
• MagnaFlow
• N-Fab
• Rare Parts Inc.
• ReadyLift Suspension
• Rhino-Rack USA
• Skyjacker Suspensions
• T-Rex Truck Products Inc.
• Truck Covers USA

Media can RSVP for the event when applying for credentials at www.SEMAShow.com/register, or e-mail pr@sema.org.

For more information, visit www.SEMAShow.com/media.

By Della Domingo

The first-ever SEMA Show Media Preview will take place Monday, November 3, from 1:00 p.m.–5:00 pm.

Editors and reporters will have exclusive, dedicated access to nearly two-dozen exhibitors during the first-ever SEMA Show Media Preview, taking place Monday, November 3, from 1:00 p.m.–5:00 pm. Sponsored by the Truck and Off-Road Alliance (TORA), this event is designed specifically to provide journalists with early access to exhibitors.

Exhibitors at the Media Preview are committed to helping reporters develop stories by being available to meet for interviews, giving those on a deadline the opportunity to file stories before the Show even opens. Members of the media will get an exclusive preview of the newest products and innovations that will be on display from these companies throughout the week. Having access to these exhibitors before the Show is open to the industry gives participating journalists the advantage of an early start on their stories. In addition, they will have more time to develop their stories and the chance to visit more exhibitors during the week, allowing further Show coverage.

The preview includes 19 companies that will showcase products in the Media Center, Room N110 of the Las Vegas Convention Center.

Participating companies are:

• ACCESS Roll-Up Covers
• A.R.E. Accessories
• ATC Truck Covers
• Bedslide/Takit Inc.
• Bestop Inc.
• BOLT Locks by STRATTEC
• Daystar Products International
• Hellwig Products
• K&N Engineering
• KICKER Performance Audio
• Lund International: AVS - Lund - AMP Research
• MagnaFlow
• N-Fab
• Rare Parts Inc.
• ReadyLift Suspension
• Rhino-Rack USA
• Skyjacker Suspensions
• T-Rex Truck Products Inc.
• Truck Covers USA

Media can RSVP for the event when applying for credentials at www.SEMAShow.com/register, or e-mail pr@sema.org.

For more information, visit www.SEMAShow.com/media.

By Della Domingo

The first-ever SEMA Show Media Preview will take place Monday, November 3, from 1:00 p.m.–5:00 pm.

Editors and reporters will have exclusive, dedicated access to nearly two-dozen exhibitors during the first-ever SEMA Show Media Preview, taking place Monday, November 3, from 1:00 p.m.–5:00 pm. Sponsored by the Truck and Off-Road Alliance (TORA), this event is designed specifically to provide journalists with early access to exhibitors.

Exhibitors at the Media Preview are committed to helping reporters develop stories by being available to meet for interviews, giving those on a deadline the opportunity to file stories before the Show even opens. Members of the media will get an exclusive preview of the newest products and innovations that will be on display from these companies throughout the week. Having access to these exhibitors before the Show is open to the industry gives participating journalists the advantage of an early start on their stories. In addition, they will have more time to develop their stories and the chance to visit more exhibitors during the week, allowing further Show coverage.

The preview includes 19 companies that will showcase products in the Media Center, Room N110 of the Las Vegas Convention Center.

Participating companies are:

• ACCESS Roll-Up Covers
• A.R.E. Accessories
• ATC Truck Covers
• Bedslide/Takit Inc.
• Bestop Inc.
• BOLT Locks by STRATTEC
• Daystar Products International
• Hellwig Products
• K&N Engineering
• KICKER Performance Audio
• Lund International: AVS - Lund - AMP Research
• MagnaFlow
• N-Fab
• Rare Parts Inc.
• ReadyLift Suspension
• Rhino-Rack USA
• Skyjacker Suspensions
• T-Rex Truck Products Inc.
• Truck Covers USA

Media can RSVP for the event when applying for credentials at www.SEMAShow.com/register, or e-mail pr@sema.org.

For more information, visit www.SEMAShow.com/media.

By SEMA Editors

	The SAE 2014 Convergence Conference & Exhibition, themed "Evolving the Customer Experience Through the Transformation of Electronics," will be held October 21–22, 2014, at the COBO Center in Detroit.

Themed "Evolving the Customer Experience Through the Transformation of Electronics," the SAE 2014 Convergence Conference & Exhibition will offer an in-depth examination of the growth of electronic systems over the next 40 years, while mapping out technologies and integration that will impact the driving experience of the future.

"Connected and autonomous driving are leading the way in the integration and convergence of automotive and consumer electronics for vehicle manufacturers and aftermarket companies," said John Waraniak, SEMA's vice president of vehicle technology. "SAE Convergence is the place to learn how to compete today and prepare for tomorrow."

For decades, the SAE Convergence Conference & Exhibition—October 21–22, at the COBO Center in Detroit—has brought together technology leaders from across the globe to address the impact of electronics systems and the issues critical to mobility electronics implementation. This year features a compelling lineup focusing on the most relevant issues surrounding electronics technology.

Every event element is designed to encourage and enable the open exchange of ideas and discussion surrounding the critical decisions that are made in the implementation of mobility electronics technology.

Join the leaders who inspire the development of innovative products and solutions that exceed customer needs at SAE 2014 Convergence.

By SEMA Editors

	The SAE 2014 Convergence Conference & Exhibition, themed "Evolving the Customer Experience Through the Transformation of Electronics," will be held October 21–22, 2014, at the COBO Center in Detroit.

Themed "Evolving the Customer Experience Through the Transformation of Electronics," the SAE 2014 Convergence Conference & Exhibition will offer an in-depth examination of the growth of electronic systems over the next 40 years, while mapping out technologies and integration that will impact the driving experience of the future.

"Connected and autonomous driving are leading the way in the integration and convergence of automotive and consumer electronics for vehicle manufacturers and aftermarket companies," said John Waraniak, SEMA's vice president of vehicle technology. "SAE Convergence is the place to learn how to compete today and prepare for tomorrow."

For decades, the SAE Convergence Conference & Exhibition—October 21–22, at the COBO Center in Detroit—has brought together technology leaders from across the globe to address the impact of electronics systems and the issues critical to mobility electronics implementation. This year features a compelling lineup focusing on the most relevant issues surrounding electronics technology.

Every event element is designed to encourage and enable the open exchange of ideas and discussion surrounding the critical decisions that are made in the implementation of mobility electronics technology.

Join the leaders who inspire the development of innovative products and solutions that exceed customer needs at SAE 2014 Convergence.

By SEMA Editors

	The SAE 2014 Convergence Conference & Exhibition, themed "Evolving the Customer Experience Through the Transformation of Electronics," will be held October 21–22, 2014, at the COBO Center in Detroit.

Themed "Evolving the Customer Experience Through the Transformation of Electronics," the SAE 2014 Convergence Conference & Exhibition will offer an in-depth examination of the growth of electronic systems over the next 40 years, while mapping out technologies and integration that will impact the driving experience of the future.

"Connected and autonomous driving are leading the way in the integration and convergence of automotive and consumer electronics for vehicle manufacturers and aftermarket companies," said John Waraniak, SEMA's vice president of vehicle technology. "SAE Convergence is the place to learn how to compete today and prepare for tomorrow."

For decades, the SAE Convergence Conference & Exhibition—October 21–22, at the COBO Center in Detroit—has brought together technology leaders from across the globe to address the impact of electronics systems and the issues critical to mobility electronics implementation. This year features a compelling lineup focusing on the most relevant issues surrounding electronics technology.

Every event element is designed to encourage and enable the open exchange of ideas and discussion surrounding the critical decisions that are made in the implementation of mobility electronics technology.

Join the leaders who inspire the development of innovative products and solutions that exceed customer needs at SAE 2014 Convergence.