SEMA News—December 2014

BUSINESS
By Steve Campbell

Rapid Prototyping Revolutionizes Product Development

SEMA Garage Provides Quick Turnaround of Prototype Models

New products shape the automotive specialty-equipment industry, and companies that get their innovations to market earliest have the best chance for success. Millions of dollars are spent each year to research, design, develop and produce prototypes that are eventually honed into the finished parts that reach consumers’ vehicles. Until recently, that process has been time consuming and expensive—especially for smaller manufacturers that don’t have huge budgets. But technology is changing the R&D process.

		Technology is changing the automotive research-and-development process. Tools, such as computer-aided design software, coordinate measuring machines and three-dimensional printers allow prototypes to be refined and perfected before production tooling ever comes into play.

Tools such as computer-aided design (CAD) software, coordinate measuring machines (CMM) and three-dimensional (3D) printers have led to rapid prototyping that not only accelerates the process but also allows quick, iterative changes to a prototype so that an original version can be refined and perfected before production tooling ever comes into play. In addition, SEMA’s Technology Transfer program allows member companies to develop products based on original CAD files direct from some of the automakers, so aftermarket parts can be designed to exacting specifications without the need for access to an actual automobile. In the latest advancement, the SEMA Garage is now creating its own library of CAD files using its modern arsenal of the very tools described above.

“In the Tech Transfer program, we receive the CAD files directly from Ford, General Motors, Chrysler and Scion and are then able to offer the files to our members,” said Mike Spagnola, SEMA’s vice president of OEM and product development programs. “For example, a member may be developing an intake manifold on a ’15 Ford Mustang or a suspension component for a ’15 Chevy truck. We can provide the associated OEM CAD files to that member, which they can use in developing the new product.”

Once an aftermarket manufacturer has created a CAD version of a new part, the company can send the modified file back to the SEMA Garage, where technicians can print a prototype on SEMA’s Stratasys 3D printer. The SEMA Garage staff can even test-fit the prototype plastic part directly to the applicable vehicle, if available, to ensure correct dimensions and tolerances.

Without the OE CAD files, an aftermarket manufacturer would have to perform as many manual measurements as possible on the subject vehicle, make CAD drawings based on those measurements and then go through a tedious trial-and-error process over numerous revisions to finally develop a correct prototype. Or the SEMA-member company could use another tool in the SEMA Garage: the FaroArm, a portable coordinate measuring machine.

SEMA also has the latest prototyping tools available at the SEMA Garage—Industry Innovations Center. The FaroArm coordinate measuring machine allows SEMA engineers to produce their own CAD files for use in prototyping.		The engineers may also use a laser camera system with the FaroArm to gather millions of X, Y and Z coordinate data points and create CAD files that can be used to produce extremely precise prototype parts.

Portable CMMs utilize computer software and an electronic probe at the end of a control arm to digitally record the coordinates of points on the surface of the part being measured. With different arm lengths and probe types—including laser scanners that read and record everything the laser hits—CMMs transmit X, Y and Z coordinate data to CAD files, which can then be used to create drawings, plans and prototype parts. Because the measurements are extremely precise, much of the trial-and-error fitment process is eliminated, saving time and money.

Portable CMMs can be used to measure and/or create nearly any type of part, according to Mike Koski, account manager for FaroArm. Depending upon the size and type of machine, everything from tiny screws to full vehicles can be scanned for CAD files. The laser allows the user to scan a component without touching it, moving the arm above the part. The laser projects a line onto the part so that the user can see where he’s scanning, and the probe—which has a camera with a lens—essentially builds a picture of the part in computer software using more than 45,000 data points per second. (The new Faro Edge ScanArm HD offers 560,000 points per second.) The picture can then be converted to a CAD file.

		CMMs utilize computer software and an electronic probe at the end of a control arm to digitally record the coordinates of points on the surface of a part.

In areas that the laser may not be able to access because of angles or overhangs, the contact probe can be used to augment the data. The FaroArm comes with software for both contact and noncontact measurements, and the user can easily switch between the contact probe and the laser scanner to create the most precise renderings.

“FARO spends as much time as possible to train users,” Koski said. “Becoming proficient may take half a day or a couple of days, depending on the machine and the operator.”

Various companies also offer CMM and other prototyping services, but SEMA provides its expertise and tools at about a third the cost of what manufacturers might find elsewhere.

“We offer scanning when we don’t have access to the original-equipment files,” Spagnola said. “For example, Toyota does not offer us CAD files, so we can bring a Toyota vehicle into the SEMA Garage and scan the requested product ourselves with our FaroArm. Scanning tolerances can be as close as .0001 in., and we have two degreed engineers who are constantly scanning automotive parts to expand our library.”

Once a CAD file is available, either from the Tech Transfer library or from a CMM scan, product developers can produce actual prototypes using 3D printers. The printers build full-scale versions of parts from CAD drawings, stacking thin layers of material—plastic, in the case of SEMA’s Stratasys printer—to create a 3D model.

“A 3D printer can produce anything a designer can put into a CAD file,” said Steve Gibson, West Coast applications manager for Stratasys. “They can create things that are impossible to manufacture otherwise. Our smallest machine provides a 5x5x5-in. build envelope, and our largest provides about a 3-ft. build envelope. The smallest wall thickness would be about .003 in.”

		When a manufacturer supplies a CAD file to the SEMA Garage, technicians can use the facility’s Stratasys 3D printer to produce a full-scale plastic prototype model. Parts that are too large for the on-site printer may be outsourced to SEMA’s vendor—all at significant savings over what is available from other sources.

SEMA’s in-house 3D printer works with a 10x10x12-in. envelope, but the SEMA Garage also has access to larger printers from outside vendors and can offer significant discounts to members on printing services from those sources.

“Printers are ever-changing,” Gibson said. “In fact, I was just reading about biological printing, where developers are producing ears and skin for grafts—not human yet, but that’s coming. The thought is that we will eventually be able to replace those types of body parts with actual human tissue built in 3D printers.”

Gibson said that there are also printers already in existence that work with metal, using high-intensity lasers to bond powder together with a binder to build a metal part. “A 3D printer speeds development but also produces better parts,” he said. “They are better designed because the manufacturer may try different things and build multiple iterations. All they have to do is change a digital file and grow another part.”

Commercial-grade Stratasys printers start at about $5,999 and can be as much as $500,000, with multiple unit prices in between.

“There is also a whole different consumer level at the lower end,” Gibson said. “A home hobbyist can get into one of those for a couple grand, but they have to work a little harder at getting a good output. They’re still working with CAD files, and they’re still working with layers, whether they’re formed from powder or liquid resin or extruded plastic.”

While some SEMA members are investing in their own printers and CMMs, Spagnola emphasized that the SEMA Garage can provide members with either internally generated and external vendor prototyping at far more economical pricing than is available generally.

“We get a lot of requests for performance engine components such as intake manifolds, air intakes, and mounting areas that locate an engine,” he said. “We also get a lot of requests for suspension components for either lifting or lowering a truck as well as modified suspension components for performance cars such as Mustangs and Corvettes, and we can do moving pieces. If you can dream it, it can be printed.”

Specialty-equipment manufacturers and many of the automakers understand that offering a wide range of products helps to sell more cars. The SEMA rapid prototyping program provides a great way for the original-equipment manufacturers to get involved, augment the products available for their models and ensure that all products are developed in the most professional way possible.

Companies that wish to take advantage of the SEMA Garage rapid prototyping tools and opportunities may contact Rachael Salazar, SEMA’s senior coordinator for OEM and product development programs, via e-mail at rachaels@sema.org or by phone at 909-978-6728.

The prototyping team will assess the request and provide a quote based on the services used and the size of the project. For more information about SEMA Garage capabilities, including help with Executive Orders, use of the professionally equipped photo alcove and the facility’s nearly $2 million worth of tools and equipment, visit www.sema.org/sema-garage or e-mail Mike Spagnola at mikes@sema.org.

SEMA News—December 2014

BUSINESS
By Steve Campbell

Rapid Prototyping Revolutionizes Product Development

SEMA Garage Provides Quick Turnaround of Prototype Models

New products shape the automotive specialty-equipment industry, and companies that get their innovations to market earliest have the best chance for success. Millions of dollars are spent each year to research, design, develop and produce prototypes that are eventually honed into the finished parts that reach consumers’ vehicles. Until recently, that process has been time consuming and expensive—especially for smaller manufacturers that don’t have huge budgets. But technology is changing the R&D process.

		Technology is changing the automotive research-and-development process. Tools, such as computer-aided design software, coordinate measuring machines and three-dimensional printers allow prototypes to be refined and perfected before production tooling ever comes into play.

Tools such as computer-aided design (CAD) software, coordinate measuring machines (CMM) and three-dimensional (3D) printers have led to rapid prototyping that not only accelerates the process but also allows quick, iterative changes to a prototype so that an original version can be refined and perfected before production tooling ever comes into play. In addition, SEMA’s Technology Transfer program allows member companies to develop products based on original CAD files direct from some of the automakers, so aftermarket parts can be designed to exacting specifications without the need for access to an actual automobile. In the latest advancement, the SEMA Garage is now creating its own library of CAD files using its modern arsenal of the very tools described above.

“In the Tech Transfer program, we receive the CAD files directly from Ford, General Motors, Chrysler and Scion and are then able to offer the files to our members,” said Mike Spagnola, SEMA’s vice president of OEM and product development programs. “For example, a member may be developing an intake manifold on a ’15 Ford Mustang or a suspension component for a ’15 Chevy truck. We can provide the associated OEM CAD files to that member, which they can use in developing the new product.”

Once an aftermarket manufacturer has created a CAD version of a new part, the company can send the modified file back to the SEMA Garage, where technicians can print a prototype on SEMA’s Stratasys 3D printer. The SEMA Garage staff can even test-fit the prototype plastic part directly to the applicable vehicle, if available, to ensure correct dimensions and tolerances.

Without the OE CAD files, an aftermarket manufacturer would have to perform as many manual measurements as possible on the subject vehicle, make CAD drawings based on those measurements and then go through a tedious trial-and-error process over numerous revisions to finally develop a correct prototype. Or the SEMA-member company could use another tool in the SEMA Garage: the FaroArm, a portable coordinate measuring machine.

SEMA also has the latest prototyping tools available at the SEMA Garage—Industry Innovations Center. The FaroArm coordinate measuring machine allows SEMA engineers to produce their own CAD files for use in prototyping.		The engineers may also use a laser camera system with the FaroArm to gather millions of X, Y and Z coordinate data points and create CAD files that can be used to produce extremely precise prototype parts.

Portable CMMs utilize computer software and an electronic probe at the end of a control arm to digitally record the coordinates of points on the surface of the part being measured. With different arm lengths and probe types—including laser scanners that read and record everything the laser hits—CMMs transmit X, Y and Z coordinate data to CAD files, which can then be used to create drawings, plans and prototype parts. Because the measurements are extremely precise, much of the trial-and-error fitment process is eliminated, saving time and money.

Portable CMMs can be used to measure and/or create nearly any type of part, according to Mike Koski, account manager for FaroArm. Depending upon the size and type of machine, everything from tiny screws to full vehicles can be scanned for CAD files. The laser allows the user to scan a component without touching it, moving the arm above the part. The laser projects a line onto the part so that the user can see where he’s scanning, and the probe—which has a camera with a lens—essentially builds a picture of the part in computer software using more than 45,000 data points per second. (The new Faro Edge ScanArm HD offers 560,000 points per second.) The picture can then be converted to a CAD file.

		CMMs utilize computer software and an electronic probe at the end of a control arm to digitally record the coordinates of points on the surface of a part.

In areas that the laser may not be able to access because of angles or overhangs, the contact probe can be used to augment the data. The FaroArm comes with software for both contact and noncontact measurements, and the user can easily switch between the contact probe and the laser scanner to create the most precise renderings.

“FARO spends as much time as possible to train users,” Koski said. “Becoming proficient may take half a day or a couple of days, depending on the machine and the operator.”

Various companies also offer CMM and other prototyping services, but SEMA provides its expertise and tools at about a third the cost of what manufacturers might find elsewhere.

“We offer scanning when we don’t have access to the original-equipment files,” Spagnola said. “For example, Toyota does not offer us CAD files, so we can bring a Toyota vehicle into the SEMA Garage and scan the requested product ourselves with our FaroArm. Scanning tolerances can be as close as .0001 in., and we have two degreed engineers who are constantly scanning automotive parts to expand our library.”

Once a CAD file is available, either from the Tech Transfer library or from a CMM scan, product developers can produce actual prototypes using 3D printers. The printers build full-scale versions of parts from CAD drawings, stacking thin layers of material—plastic, in the case of SEMA’s Stratasys printer—to create a 3D model.

“A 3D printer can produce anything a designer can put into a CAD file,” said Steve Gibson, West Coast applications manager for Stratasys. “They can create things that are impossible to manufacture otherwise. Our smallest machine provides a 5x5x5-in. build envelope, and our largest provides about a 3-ft. build envelope. The smallest wall thickness would be about .003 in.”

		When a manufacturer supplies a CAD file to the SEMA Garage, technicians can use the facility’s Stratasys 3D printer to produce a full-scale plastic prototype model. Parts that are too large for the on-site printer may be outsourced to SEMA’s vendor—all at significant savings over what is available from other sources.

SEMA’s in-house 3D printer works with a 10x10x12-in. envelope, but the SEMA Garage also has access to larger printers from outside vendors and can offer significant discounts to members on printing services from those sources.

“Printers are ever-changing,” Gibson said. “In fact, I was just reading about biological printing, where developers are producing ears and skin for grafts—not human yet, but that’s coming. The thought is that we will eventually be able to replace those types of body parts with actual human tissue built in 3D printers.”

Gibson said that there are also printers already in existence that work with metal, using high-intensity lasers to bond powder together with a binder to build a metal part. “A 3D printer speeds development but also produces better parts,” he said. “They are better designed because the manufacturer may try different things and build multiple iterations. All they have to do is change a digital file and grow another part.”

Commercial-grade Stratasys printers start at about $5,999 and can be as much as $500,000, with multiple unit prices in between.

“There is also a whole different consumer level at the lower end,” Gibson said. “A home hobbyist can get into one of those for a couple grand, but they have to work a little harder at getting a good output. They’re still working with CAD files, and they’re still working with layers, whether they’re formed from powder or liquid resin or extruded plastic.”

While some SEMA members are investing in their own printers and CMMs, Spagnola emphasized that the SEMA Garage can provide members with either internally generated and external vendor prototyping at far more economical pricing than is available generally.

“We get a lot of requests for performance engine components such as intake manifolds, air intakes, and mounting areas that locate an engine,” he said. “We also get a lot of requests for suspension components for either lifting or lowering a truck as well as modified suspension components for performance cars such as Mustangs and Corvettes, and we can do moving pieces. If you can dream it, it can be printed.”

Specialty-equipment manufacturers and many of the automakers understand that offering a wide range of products helps to sell more cars. The SEMA rapid prototyping program provides a great way for the original-equipment manufacturers to get involved, augment the products available for their models and ensure that all products are developed in the most professional way possible.

Companies that wish to take advantage of the SEMA Garage rapid prototyping tools and opportunities may contact Rachael Salazar, SEMA’s senior coordinator for OEM and product development programs, via e-mail at rachaels@sema.org or by phone at 909-978-6728.

The prototyping team will assess the request and provide a quote based on the services used and the size of the project. For more information about SEMA Garage capabilities, including help with Executive Orders, use of the professionally equipped photo alcove and the facility’s nearly $2 million worth of tools and equipment, visit www.sema.org/sema-garage or e-mail Mike Spagnola at mikes@sema.org.

SEMA News—December 2014

BUSINESS
By Steve Campbell

Rapid Prototyping Revolutionizes Product Development

SEMA Garage Provides Quick Turnaround of Prototype Models

New products shape the automotive specialty-equipment industry, and companies that get their innovations to market earliest have the best chance for success. Millions of dollars are spent each year to research, design, develop and produce prototypes that are eventually honed into the finished parts that reach consumers’ vehicles. Until recently, that process has been time consuming and expensive—especially for smaller manufacturers that don’t have huge budgets. But technology is changing the R&D process.

		Technology is changing the automotive research-and-development process. Tools, such as computer-aided design software, coordinate measuring machines and three-dimensional printers allow prototypes to be refined and perfected before production tooling ever comes into play.

Tools such as computer-aided design (CAD) software, coordinate measuring machines (CMM) and three-dimensional (3D) printers have led to rapid prototyping that not only accelerates the process but also allows quick, iterative changes to a prototype so that an original version can be refined and perfected before production tooling ever comes into play. In addition, SEMA’s Technology Transfer program allows member companies to develop products based on original CAD files direct from some of the automakers, so aftermarket parts can be designed to exacting specifications without the need for access to an actual automobile. In the latest advancement, the SEMA Garage is now creating its own library of CAD files using its modern arsenal of the very tools described above.

“In the Tech Transfer program, we receive the CAD files directly from Ford, General Motors, Chrysler and Scion and are then able to offer the files to our members,” said Mike Spagnola, SEMA’s vice president of OEM and product development programs. “For example, a member may be developing an intake manifold on a ’15 Ford Mustang or a suspension component for a ’15 Chevy truck. We can provide the associated OEM CAD files to that member, which they can use in developing the new product.”

Once an aftermarket manufacturer has created a CAD version of a new part, the company can send the modified file back to the SEMA Garage, where technicians can print a prototype on SEMA’s Stratasys 3D printer. The SEMA Garage staff can even test-fit the prototype plastic part directly to the applicable vehicle, if available, to ensure correct dimensions and tolerances.

Without the OE CAD files, an aftermarket manufacturer would have to perform as many manual measurements as possible on the subject vehicle, make CAD drawings based on those measurements and then go through a tedious trial-and-error process over numerous revisions to finally develop a correct prototype. Or the SEMA-member company could use another tool in the SEMA Garage: the FaroArm, a portable coordinate measuring machine.

SEMA also has the latest prototyping tools available at the SEMA Garage—Industry Innovations Center. The FaroArm coordinate measuring machine allows SEMA engineers to produce their own CAD files for use in prototyping.		The engineers may also use a laser camera system with the FaroArm to gather millions of X, Y and Z coordinate data points and create CAD files that can be used to produce extremely precise prototype parts.

Portable CMMs utilize computer software and an electronic probe at the end of a control arm to digitally record the coordinates of points on the surface of the part being measured. With different arm lengths and probe types—including laser scanners that read and record everything the laser hits—CMMs transmit X, Y and Z coordinate data to CAD files, which can then be used to create drawings, plans and prototype parts. Because the measurements are extremely precise, much of the trial-and-error fitment process is eliminated, saving time and money.

Portable CMMs can be used to measure and/or create nearly any type of part, according to Mike Koski, account manager for FaroArm. Depending upon the size and type of machine, everything from tiny screws to full vehicles can be scanned for CAD files. The laser allows the user to scan a component without touching it, moving the arm above the part. The laser projects a line onto the part so that the user can see where he’s scanning, and the probe—which has a camera with a lens—essentially builds a picture of the part in computer software using more than 45,000 data points per second. (The new Faro Edge ScanArm HD offers 560,000 points per second.) The picture can then be converted to a CAD file.

		CMMs utilize computer software and an electronic probe at the end of a control arm to digitally record the coordinates of points on the surface of a part.

In areas that the laser may not be able to access because of angles or overhangs, the contact probe can be used to augment the data. The FaroArm comes with software for both contact and noncontact measurements, and the user can easily switch between the contact probe and the laser scanner to create the most precise renderings.

“FARO spends as much time as possible to train users,” Koski said. “Becoming proficient may take half a day or a couple of days, depending on the machine and the operator.”

Various companies also offer CMM and other prototyping services, but SEMA provides its expertise and tools at about a third the cost of what manufacturers might find elsewhere.

“We offer scanning when we don’t have access to the original-equipment files,” Spagnola said. “For example, Toyota does not offer us CAD files, so we can bring a Toyota vehicle into the SEMA Garage and scan the requested product ourselves with our FaroArm. Scanning tolerances can be as close as .0001 in., and we have two degreed engineers who are constantly scanning automotive parts to expand our library.”

Once a CAD file is available, either from the Tech Transfer library or from a CMM scan, product developers can produce actual prototypes using 3D printers. The printers build full-scale versions of parts from CAD drawings, stacking thin layers of material—plastic, in the case of SEMA’s Stratasys printer—to create a 3D model.

“A 3D printer can produce anything a designer can put into a CAD file,” said Steve Gibson, West Coast applications manager for Stratasys. “They can create things that are impossible to manufacture otherwise. Our smallest machine provides a 5x5x5-in. build envelope, and our largest provides about a 3-ft. build envelope. The smallest wall thickness would be about .003 in.”

		When a manufacturer supplies a CAD file to the SEMA Garage, technicians can use the facility’s Stratasys 3D printer to produce a full-scale plastic prototype model. Parts that are too large for the on-site printer may be outsourced to SEMA’s vendor—all at significant savings over what is available from other sources.

SEMA’s in-house 3D printer works with a 10x10x12-in. envelope, but the SEMA Garage also has access to larger printers from outside vendors and can offer significant discounts to members on printing services from those sources.

“Printers are ever-changing,” Gibson said. “In fact, I was just reading about biological printing, where developers are producing ears and skin for grafts—not human yet, but that’s coming. The thought is that we will eventually be able to replace those types of body parts with actual human tissue built in 3D printers.”

Gibson said that there are also printers already in existence that work with metal, using high-intensity lasers to bond powder together with a binder to build a metal part. “A 3D printer speeds development but also produces better parts,” he said. “They are better designed because the manufacturer may try different things and build multiple iterations. All they have to do is change a digital file and grow another part.”

Commercial-grade Stratasys printers start at about $5,999 and can be as much as $500,000, with multiple unit prices in between.

“There is also a whole different consumer level at the lower end,” Gibson said. “A home hobbyist can get into one of those for a couple grand, but they have to work a little harder at getting a good output. They’re still working with CAD files, and they’re still working with layers, whether they’re formed from powder or liquid resin or extruded plastic.”

While some SEMA members are investing in their own printers and CMMs, Spagnola emphasized that the SEMA Garage can provide members with either internally generated and external vendor prototyping at far more economical pricing than is available generally.

“We get a lot of requests for performance engine components such as intake manifolds, air intakes, and mounting areas that locate an engine,” he said. “We also get a lot of requests for suspension components for either lifting or lowering a truck as well as modified suspension components for performance cars such as Mustangs and Corvettes, and we can do moving pieces. If you can dream it, it can be printed.”

Specialty-equipment manufacturers and many of the automakers understand that offering a wide range of products helps to sell more cars. The SEMA rapid prototyping program provides a great way for the original-equipment manufacturers to get involved, augment the products available for their models and ensure that all products are developed in the most professional way possible.

Companies that wish to take advantage of the SEMA Garage rapid prototyping tools and opportunities may contact Rachael Salazar, SEMA’s senior coordinator for OEM and product development programs, via e-mail at rachaels@sema.org or by phone at 909-978-6728.

The prototyping team will assess the request and provide a quote based on the services used and the size of the project. For more information about SEMA Garage capabilities, including help with Executive Orders, use of the professionally equipped photo alcove and the facility’s nearly $2 million worth of tools and equipment, visit www.sema.org/sema-garage or e-mail Mike Spagnola at mikes@sema.org.

SEMA News—December 2014

INTERNATIONAL
By Linda Spencer

SEMA’s International Vehicle Measuring Program

Offering Access to Hard-to-Obtain Vehicles

SEMA members measuring a ’14 Mitsubishi L200 in the SEMA Garage—1.1 million of these compact trucks have been sold around the world but they are not for sale in the United States and Canada.

What do a Toyota HiLux, a Ford Ranger T6, an UAZ Hunter and a Mitsubishi L200 have in common? For one thing these vehicles are known for being aftermarket-accessory friendly, are extremely popular with enthusiasts and are typically upgraded by owners who seek to take them off-roading. Another thing they have in common is that none of these vehicles are sold in the United States, but being very popular throughout the much of the rest of the world, they offer export marketing potential for U.S. companies.

Through a special partnership with the U.S. Department of Commerce, SEMA imports globally popular vehicles which are not sold in the United States in order to help SEMA-member manufacturers create export-ready products. The vehicles were selected based on feedback from overseas buyers, input from SEMA members and data tracking of the number of vehicles sold worldwide, and they were brought to the United States on temporary importation waivers.

The vehicles are now available to member manufacturers at the new SEMA Garage (for more information visit the fully equipped SEMA Garage. The vehicles can even be delivered to a SEMA member’s facility for those who need that sort of access.

The vehicle-import program has resonated with members since the first vehicle was brought into the country in July 2012. To date, nearly 250 member manufacturers have measured one or more of the trucks. The latest two vehicles—Mitsubishi L200 and UAZ Hunter—arrived in the United States in September with the first mega international measuring session featuring the four vehicles recently held at the SEMA Garage.

What Members Think

Below are comments from some of the companies that have measured the trucks:

“We [created] an in-dash navigation DVD/CD Bluetooth unit and a vehicle-specific dual-DVD headrest system for the Toyota HiLux. We are currently supplying these products to Dubai in the United Arab Emirates, Nicaragua, Colombia and Mexico, with other opportunities in Costa Rica and Honduras.” —Matt Bradley, applications manager/technical support, Rosen Electronics

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“SEMA, by bringing vehicles to the membership that we would normally not have access to unless we went overseas, has allowed us the opportunity to develop aftermarket tunes for [a larger number of] international markets.” —Rick Trudo, president/CEO, SCT Performance/Bully Dog—Powered by Derive

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“I took advantage of the SEMA Garage measuring session in Diamond Bar, California, in April, where we collected extensive 3D surface data on the Toyota HiLux. We used this data to design Ventvisor and Bugflector products for the HiLux. Collecting this data on our own would have been far more costly and much more difficult without the aid of SEMA. We will be making a return visit with prototypes of these parts to verify their fit as well as to collect data from SEMA’s other foreign vehicles that are currently available. After fit-up, these parts are slated to ship to Puerto Rico and Central and South American countries. We feel that SEMA’s data services and vehicle access programs are integral to being first to market in the United States as well as expanding into new markets.” —Jonathan Shroyer, program manager, Lund International

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“We were able to grow our export market through this export vehicle program. Because of this program, we are going to see a nice increase in export sales for fender flares, bedrails and tailgate caps.” —Kenneth Merritt, vice president of export markets, Bushwacker

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“I measured the Ford Ranger T6 and Toyota HiLux at a measuring session at the SEMA Garage in February of 2013. The program has been very helpful. I have referred to the measurements and photos taken there as recently as yesterday. I have been able to create prototypes for both models. We shipped one to South Africa and another to Ecuador. I am currently working on shipping covers to Thailand.” —Brandon Weltikol, engineer, Retra

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“The [international vehicle measuring] program has come in handy. Our distributor in the United Kingdom has a Ranger T6 that it uses for a demo vehicle, and we were able to supply a TruckVault that fit perfectly. Having the measurements available definitely saved us time and money.” —Patricia Pienta, director of finance and international business, TruckVault Inc.

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“This program allowed us to bring the vehicle into our facility and go through our normal R&D protocol to really fine-tune our design, just like we would on domestic vehicles. The Ranger was really beneficial in that it allowed us to go above and beyond the basic stock replacement products. We were able to take the information that we garnered from the stock parts to design and fit additional options for our products. We are now exporting these products all over the world and have had tremendous success with them. We are very much looking forward to the next vehicles that SEMA will bring over and designing performance suspension products for them.” —Mike Crosby of Radflo

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“We measured the HiLux and Ranger at the SEMA Garage, created parts based on the data and began selling the parts internationally. We also were able to have the HiLux delivered to our facility for a week, which allowed time for photography and further vehicle measurements. Having the vehicles made available to us was a huge benefit and expedited the development of the parts along with time and monetary savings.” —Steve Bower, engineering manager for Winfield Consumer Products/Husky Liner

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“The mystique of the U.S. automotive aftermarket has extended to the farthest corners of the globe, and this phenomenon is most evident in emerging markets that are thirsty for American aftermarket parts and have the resources to buy them. The problem is, American companies don’t have access to some of the more popular platforms in these foreign markets, making it very difficult to develop parts for these vehicles. SEMA’s measuring sessions are the remedy we need to resolve this ongoing dilemma.” —David Borla, vice president sales and marketing, Borla Performance

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A SEMA member manufacturer measuring the UAZ Hunter, the newest vehicle purchased by SEMA to provide access to vehicles not sold in the United States. SEMA has imported three other vehicles through a partnership with the U.S. Department of Commerce, to the United States as part of this program: a ’12 Toyota Hilux, ’13 Ford Ranger and ’14 Mitsubishi L200.

SEMA’s international department is charged with assisting members in growing their overseas businesses through networking opportunities with key overseas buyers, providing timely market information on top customizing markets, attracting international buyers to the SEMA Show and working with overseas governments to legalize the use of automotive specialty-equipment products. This international vehicle measuring program is yet another element in helping member companies overcome the difficulties of selling abroad where the vehicles on the roads in key countries may not always be the same as in the United States.

The initial phase of the program—bringing in global vehicles favored by enthusiasts but not sold in the United States—was made possible in part by a $500,000 U.S. Department of Commerce Market Development Cooperator Program grant in September 2011 to assist members to increase their overseas exports.

Thanks to the recent awarding of a second U.S. government grant to the program in the amount of $300,000, the international vehicle measuring program will be expanded to include measuring sessions in the United Arab Emirates (March 2015), Russia (May 2015) and China (September 2015). These daylong sessions will immediately follow SEMA overseas business-development trips so that attendees can participate in one-on-one meetings with pre-vetted buyers as well as the all-day measuring sessions.

For more information about SEMA’s international programs, including overseas trips and the new measuring sessions, visit www.sema.org/international or contact lindas@sema.org. To register to measure the HiLux, Ranger T6, Mitsubishi L200 or UAZ Hunter, contact Jim Moore at jimm@sema.org or visit the SEMA Garage website at http://www.semagarage.com/.

The Vehicles

Listed below is information about each of the vehicles available as part of the International Vehicle Measuring Program.

Toyota HiLux

• Version available at the SEMA Garage: ’12 4x4 four-door double-cab
• 2.7L gasoline engine
• Assembled in Thailand

Facts About the Toyota HiLux

• Number sold: Toyota has sold more than 5 million of its HiLux vehicles around the globe since the model’s introduction in 2004 (currently seventh generation).
• Nickname: The Indestructible Truck.
• Where sold: As of 2014, the Toyota HiLux is available worldwide except in Japan, the United States, Canada and South Korea.
• Best selling: The HiLux is a top seller in key countries and regions, including Australia, New Zealand, Europe, the Middle East, South Africa and Central America.
• Where produced: South Africa (for the European and South African markets), Thailand (for the Middle Eastern, Australian and Asian markets) and Argentina (for South America). The truck will soon be produced in China for the Chinese market.
• Main competitors: Nissan Navara, Ford Ranger T6, Mitsubishi L200 Triton and Chevy/Holden Colorado.
• Next generation: Toyota HiLux Ute is expected to be offered in late 2015 as a model-year ’16 offering.

Toyota HiLux Top 25 Countries (2013) No. Country/Units Sold 1 Thailand 179,114 2 Saudi Arabia 51,783 3 Brazil 42,626 4 Australia 39,931 5 South Africa 37,495 6 Malaysia 27,420 7 Argentina 27,400 8 United Arab Emirates 15,087 9 Indonesia 13,928 10 Oman 12,580 11 Peru 12,295 12 Mexico 9,120 13 United Kingdom 7,596 14 Qatar 6,904 15 Chile 6,796 16 Philippines 6,750 17 Egypt 6,359 18 Russia 6,207 19 Colombia 5,135 20 New Zealand 5,046 21 Ecuador 4,754 22 Pakistan 4,160 23 Kuwait 3,968 24 Iran 3,894 25 France 2,700 Source: SEMA calculations from IHS stats Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)		Toyota HiLux Top 25 Countries (2005–2013) No. Country/Units Sold 1 Thailand 1,327,989 2 Saudi Arabia 384,693 3 Australia 348,273 4 South Africa 287,081 5 Brazil 251,843 6 Argentina 165,341 7 Malaysia 155,259 8 Oman 92,896 9 United Arab Emirates 83,661 10 Indonesia 59,134 11 United Kingdom 49,683 12 Peru 49,187 13 Mexico 43,512 14 Qatar 43,290 15 Colombia 39,677 16 Chile 39,153 17 New Zealand 37,836 18 Philippines 36,065 19 Egypt 35,511 20 Kuwait 35,412 21 Venezuela 34,493 22 Ecuador 32,641 23 Iran 28,490 24 Pakistan 22,286 25 France 22,162 Source: SEMA calculations from IHS statistics Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)
Total Global Sales of the Toyota HiLux Year Units Sold 2013 564,163 2005–2013 3,929,284 Source: SEMA calculations from IHS stats Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)		Global Vehicles Available to Members In Order To Create Export Ready Product Through a special partnership with the U.S. Department of Commerce, SEMA has imported globally popular, accessorization friendly vehicles not available in the US order to help SEMA-member manufacturers create export-ready products. Available vehicles: 2012 Toyota Hilux 2013 Ford Ranger T6 2014 Mitsuibishi L200 2014 UAZ Hunter

Ford Ranger T6

• Model available in the SEMA Garage: 2013 4x4 double-cab
• 2.5L gasoline engine; 5-speed transmission
• Assembled in South Africa

Facts about the Ford Ranger T6

• The newest in the midsize truck class, first going into production in 2011.
• Designed in Australia.
• Close to the size of the F-150 (Ford executives describe it as 90% the size of an F-150).
• Number Sold: 174,541 in 2013.
• Where Sold: 180 countries, but not in the United States or Canada.
• Where Made: South Africa, Thailand and Argentina.
• Offered in three cab body styles: double, super and regular.
• Main Competitors: Toyota HiLux, Nissan Navara, Mitsubishi L200 Triton and Chevy/Holden Colorado.

SEMA recently held the first International Vehicle Measuring Session featuring the four vehicles imported through this program. Pictured is a member measuring the Toyota HiLux, which continues to be popular. SEMA has successfully extended the length of time that the HiLux has been in the United States from the initial one-year period to two additional years.

Ford Ranger T6 Top 25 Countries (2013)

No. Country/Units Sold

1 Brazil 22,081
2 Australia 21,752
3 Thailand 20,981
4 Argentina 20,396
5 South Africa 19,894
6 Saudi Arabia 9,975
7 Indonesia 9,874
8 Malaysia 5,761
9 New Zealand 4,931
10 Mexico 4,867
11 Philippines 4,691
12 United Kingdom 4,310
13 Chile 3,167
14 Germany 2,706
15 Colombia 2,309
16 France 2,262
17 United Arab Emirates 2,119
18 Vietnam 1,834
19 Sweden 959
20 Belgium 890
21 Uruguay 748
22 Italy 693
23 Russia 688
24 Turkey 657
25 Spain 604

Total Global Sales of the Ford Ranger

Year Units Sold
2013 174,541

2014 Mitsubishi L200

• Version available at the SEMA Garage:
  2014 4x4 four-door double cab
• 2.5L turbodiesel engine; five-speed manual transmission
• Available to members as a short-bed version; SEMA has also imported the longer bed found in a number of markets, including Australia and Europe
• Assembled in Thailand

Facts About the Mitsubishi L200

• Manufactured in Thailand.
• Known as Triton in some markets (including Australia).
• Current L200 first went on sale in 2006.
• Worldwide sales topped 1.1 million in the nine years since the truck has been on the market.
• Sold in 158 countries around the world, but not in the United States or Canada.
• Mitsubishi will start producing a Fiat-dedicated line of the L200; the Fiat Professional commercial vehicles division will rebadge these trucks under the Fiat brand beginning in 2016.
• Main competitors: Toyota HiLux, Nissan Navara, Ford Ranger, Mazda BT-50 and VW Amarok.
• Largest market: Europe (excluding Russia and Ukraine) with 198,530 units sold; the United Kingdom accounts for 54,900 of this total.

Mitsubishi L200/Triton Top 25 Countries (2013) No. Country/Units Sold 1 Thailand 36,471 2 Australia 24,512 3 Brazil 21,376 4 United Arab Emirates 7,148 5 Malaysia 7,063 6 Indonesia 6,784 7 United Kingdom 5,527 8 Russia 5,518 9 Chile 5,496 10 Philippines 3,877 11 Turkey 3,592 12 Iran 3,294 13 Saudi Arabia 2,943 14 Mexico 2,807 15 Peru 1,816 16 South Africa 1,456 17 New Zealand 1,282 18 Morocco 1,256 19 France 1,255 20 Germany 1,078 21 Oman 704 22 Belgium 673 23 Sweden 650 24 Kuwait 566 25 Egypt 541 Source: SEMA calculations from IHS stats Note: Mitsubishi Triton is also called the L200 in certain markets		Mitsubishi L200/Triton Top 25 Countries (2005–2013) No. Country/Units sold 1 Thailand 227,004 2 Brazil 163,011 3 Australia 146,687 4 United Kingdom 51,216 5 Russia 44,752 6 United Arab Emirates 44,639 7 Malaysia 44,337 8 South Africa 38,216 9 Indonesia 36,615 10 Chile 36,393 11 Philippines 34,228 12 Turkey 24,800 13 Saudi Arabia 24,140 14 Iran 19,221 15 Germany 16,149 16 Italy 14,278 17 Mexico 13,263 18 France 11,889 19 Spain 9,879 20 Portugal 9,139 21 New Zealand 8,617 22 Peru 8,509 23 Oman 7,350 24 Morocco 7,192 25 Kuwait 7,044 Source: SEMA calculations from IHS stats Note: Mitsubishi Triton is also called the L200 in certain markets.

Total Global Sales of the Mitsubishi L200/Triton

Year Units Sold
2013 154,347
2005–2013 1,132,358

Four vehicles have been imported into the United States through a special partnership with the U.S. government in order to provide members to vehicles popularly accessorized globally but not in the United States. Each of the vehicles SEMA imports as part of the International Vehicle Measuring Program have received a one-year waiver from Customs, the U.S. Environmental Protection Agency and the National Highway Traffic Safety Administration to be brought into the country on a temporary basis. The waivers can be extended to a total of three years per vehicle.

Source: SEMA calculations from IHS stats

UAZ Hunter

• Version available at the SEMA Garage:
  2014 part-time 4x4
• 2.7L gasoline engine; five-speed manual transmission
• Assembled in Russia

Facts about the UAZ

• Where sold: Primarily Russia but also in Asian markets, including Vietnam, Laos and Mongolia; Europe, including Italy and the Czech Republic; and countries within Central America.
• UAZ Hunter is also known as UAZ 469 and, affectionately, as kozlik (“the goat”); it is an off-roader whose roots lay in the legendary UAZ 469—the Red Army Jeep.
• Current version first went on sale in 2003.
• Has a large following due to its affordable price and ability to be driven in virtually any terrain; simple design allows for easy and inexpensive maintenance and repairs.
• Built by UAZ in Ulyanovsk, a town in the Volga region (750 miles from Saint Petersburg); company produces light utility and military vehicles.

The Future of Small-/Medium-Size

Pickups in the United States

The Toyota Tacoma and Nissan Frontier (and for a time, Honda Ridgeline) have been the only options in the United States in terms of smaller pickups since the production of the third-generation Ford Ranger ended in 2011. That is about to change but with only minimal new offerings. The new ’15 Chevrolet Colorado and the GMC Canyon will be coming to the United States shortly.

Ford officials, while noting in a USA Today article that they are seeking to put a small pickup into the U.S. market, ruled out the importation of the Ford Ranger for now. Noting that the Ford Ranger T6 is nearly 90% the size of the F-150, it is too big for their plans to space out the model offerings; they hinted at perhaps creating a smaller pickup for the U.S. market.

Autoblog is reporting that VW is also watching the developments in the less-than-fullsize pickup market and has not ruled out entering the segment in the future, but there has been no commitment made to bring the popular VW Amarok to the United States.

SEMA News—December 2014

INTERNATIONAL
By Linda Spencer

SEMA’s International Vehicle Measuring Program

Offering Access to Hard-to-Obtain Vehicles

SEMA members measuring a ’14 Mitsubishi L200 in the SEMA Garage—1.1 million of these compact trucks have been sold around the world but they are not for sale in the United States and Canada.

What do a Toyota HiLux, a Ford Ranger T6, an UAZ Hunter and a Mitsubishi L200 have in common? For one thing these vehicles are known for being aftermarket-accessory friendly, are extremely popular with enthusiasts and are typically upgraded by owners who seek to take them off-roading. Another thing they have in common is that none of these vehicles are sold in the United States, but being very popular throughout the much of the rest of the world, they offer export marketing potential for U.S. companies.

Through a special partnership with the U.S. Department of Commerce, SEMA imports globally popular vehicles which are not sold in the United States in order to help SEMA-member manufacturers create export-ready products. The vehicles were selected based on feedback from overseas buyers, input from SEMA members and data tracking of the number of vehicles sold worldwide, and they were brought to the United States on temporary importation waivers.

The vehicles are now available to member manufacturers at the new SEMA Garage (for more information visit the fully equipped SEMA Garage. The vehicles can even be delivered to a SEMA member’s facility for those who need that sort of access.

The vehicle-import program has resonated with members since the first vehicle was brought into the country in July 2012. To date, nearly 250 member manufacturers have measured one or more of the trucks. The latest two vehicles—Mitsubishi L200 and UAZ Hunter—arrived in the United States in September with the first mega international measuring session featuring the four vehicles recently held at the SEMA Garage.

What Members Think

Below are comments from some of the companies that have measured the trucks:

“We [created] an in-dash navigation DVD/CD Bluetooth unit and a vehicle-specific dual-DVD headrest system for the Toyota HiLux. We are currently supplying these products to Dubai in the United Arab Emirates, Nicaragua, Colombia and Mexico, with other opportunities in Costa Rica and Honduras.” —Matt Bradley, applications manager/technical support, Rosen Electronics

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“SEMA, by bringing vehicles to the membership that we would normally not have access to unless we went overseas, has allowed us the opportunity to develop aftermarket tunes for [a larger number of] international markets.” —Rick Trudo, president/CEO, SCT Performance/Bully Dog—Powered by Derive

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“I took advantage of the SEMA Garage measuring session in Diamond Bar, California, in April, where we collected extensive 3D surface data on the Toyota HiLux. We used this data to design Ventvisor and Bugflector products for the HiLux. Collecting this data on our own would have been far more costly and much more difficult without the aid of SEMA. We will be making a return visit with prototypes of these parts to verify their fit as well as to collect data from SEMA’s other foreign vehicles that are currently available. After fit-up, these parts are slated to ship to Puerto Rico and Central and South American countries. We feel that SEMA’s data services and vehicle access programs are integral to being first to market in the United States as well as expanding into new markets.” —Jonathan Shroyer, program manager, Lund International

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“We were able to grow our export market through this export vehicle program. Because of this program, we are going to see a nice increase in export sales for fender flares, bedrails and tailgate caps.” —Kenneth Merritt, vice president of export markets, Bushwacker

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“I measured the Ford Ranger T6 and Toyota HiLux at a measuring session at the SEMA Garage in February of 2013. The program has been very helpful. I have referred to the measurements and photos taken there as recently as yesterday. I have been able to create prototypes for both models. We shipped one to South Africa and another to Ecuador. I am currently working on shipping covers to Thailand.” —Brandon Weltikol, engineer, Retra

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“The [international vehicle measuring] program has come in handy. Our distributor in the United Kingdom has a Ranger T6 that it uses for a demo vehicle, and we were able to supply a TruckVault that fit perfectly. Having the measurements available definitely saved us time and money.” —Patricia Pienta, director of finance and international business, TruckVault Inc.

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“This program allowed us to bring the vehicle into our facility and go through our normal R&D protocol to really fine-tune our design, just like we would on domestic vehicles. The Ranger was really beneficial in that it allowed us to go above and beyond the basic stock replacement products. We were able to take the information that we garnered from the stock parts to design and fit additional options for our products. We are now exporting these products all over the world and have had tremendous success with them. We are very much looking forward to the next vehicles that SEMA will bring over and designing performance suspension products for them.” —Mike Crosby of Radflo

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“We measured the HiLux and Ranger at the SEMA Garage, created parts based on the data and began selling the parts internationally. We also were able to have the HiLux delivered to our facility for a week, which allowed time for photography and further vehicle measurements. Having the vehicles made available to us was a huge benefit and expedited the development of the parts along with time and monetary savings.” —Steve Bower, engineering manager for Winfield Consumer Products/Husky Liner

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“The mystique of the U.S. automotive aftermarket has extended to the farthest corners of the globe, and this phenomenon is most evident in emerging markets that are thirsty for American aftermarket parts and have the resources to buy them. The problem is, American companies don’t have access to some of the more popular platforms in these foreign markets, making it very difficult to develop parts for these vehicles. SEMA’s measuring sessions are the remedy we need to resolve this ongoing dilemma.” —David Borla, vice president sales and marketing, Borla Performance

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A SEMA member manufacturer measuring the UAZ Hunter, the newest vehicle purchased by SEMA to provide access to vehicles not sold in the United States. SEMA has imported three other vehicles through a partnership with the U.S. Department of Commerce, to the United States as part of this program: a ’12 Toyota Hilux, ’13 Ford Ranger and ’14 Mitsubishi L200.

SEMA’s international department is charged with assisting members in growing their overseas businesses through networking opportunities with key overseas buyers, providing timely market information on top customizing markets, attracting international buyers to the SEMA Show and working with overseas governments to legalize the use of automotive specialty-equipment products. This international vehicle measuring program is yet another element in helping member companies overcome the difficulties of selling abroad where the vehicles on the roads in key countries may not always be the same as in the United States.

The initial phase of the program—bringing in global vehicles favored by enthusiasts but not sold in the United States—was made possible in part by a $500,000 U.S. Department of Commerce Market Development Cooperator Program grant in September 2011 to assist members to increase their overseas exports.

Thanks to the recent awarding of a second U.S. government grant to the program in the amount of $300,000, the international vehicle measuring program will be expanded to include measuring sessions in the United Arab Emirates (March 2015), Russia (May 2015) and China (September 2015). These daylong sessions will immediately follow SEMA overseas business-development trips so that attendees can participate in one-on-one meetings with pre-vetted buyers as well as the all-day measuring sessions.

For more information about SEMA’s international programs, including overseas trips and the new measuring sessions, visit www.sema.org/international or contact lindas@sema.org. To register to measure the HiLux, Ranger T6, Mitsubishi L200 or UAZ Hunter, contact Jim Moore at jimm@sema.org or visit the SEMA Garage website at http://www.semagarage.com/.

The Vehicles

Listed below is information about each of the vehicles available as part of the International Vehicle Measuring Program.

Toyota HiLux

• Version available at the SEMA Garage: ’12 4x4 four-door double-cab
• 2.7L gasoline engine
• Assembled in Thailand

Facts About the Toyota HiLux

• Number sold: Toyota has sold more than 5 million of its HiLux vehicles around the globe since the model’s introduction in 2004 (currently seventh generation).
• Nickname: The Indestructible Truck.
• Where sold: As of 2014, the Toyota HiLux is available worldwide except in Japan, the United States, Canada and South Korea.
• Best selling: The HiLux is a top seller in key countries and regions, including Australia, New Zealand, Europe, the Middle East, South Africa and Central America.
• Where produced: South Africa (for the European and South African markets), Thailand (for the Middle Eastern, Australian and Asian markets) and Argentina (for South America). The truck will soon be produced in China for the Chinese market.
• Main competitors: Nissan Navara, Ford Ranger T6, Mitsubishi L200 Triton and Chevy/Holden Colorado.
• Next generation: Toyota HiLux Ute is expected to be offered in late 2015 as a model-year ’16 offering.

Toyota HiLux Top 25 Countries (2013) No. Country/Units Sold 1 Thailand 179,114 2 Saudi Arabia 51,783 3 Brazil 42,626 4 Australia 39,931 5 South Africa 37,495 6 Malaysia 27,420 7 Argentina 27,400 8 United Arab Emirates 15,087 9 Indonesia 13,928 10 Oman 12,580 11 Peru 12,295 12 Mexico 9,120 13 United Kingdom 7,596 14 Qatar 6,904 15 Chile 6,796 16 Philippines 6,750 17 Egypt 6,359 18 Russia 6,207 19 Colombia 5,135 20 New Zealand 5,046 21 Ecuador 4,754 22 Pakistan 4,160 23 Kuwait 3,968 24 Iran 3,894 25 France 2,700 Source: SEMA calculations from IHS stats Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)		Toyota HiLux Top 25 Countries (2005–2013) No. Country/Units Sold 1 Thailand 1,327,989 2 Saudi Arabia 384,693 3 Australia 348,273 4 South Africa 287,081 5 Brazil 251,843 6 Argentina 165,341 7 Malaysia 155,259 8 Oman 92,896 9 United Arab Emirates 83,661 10 Indonesia 59,134 11 United Kingdom 49,683 12 Peru 49,187 13 Mexico 43,512 14 Qatar 43,290 15 Colombia 39,677 16 Chile 39,153 17 New Zealand 37,836 18 Philippines 36,065 19 Egypt 35,511 20 Kuwait 35,412 21 Venezuela 34,493 22 Ecuador 32,641 23 Iran 28,490 24 Pakistan 22,286 25 France 22,162 Source: SEMA calculations from IHS statistics Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)
Total Global Sales of the Toyota HiLux Year Units Sold 2013 564,163 2005–2013 3,929,284 Source: SEMA calculations from IHS stats Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)		Global Vehicles Available to Members In Order To Create Export Ready Product Through a special partnership with the U.S. Department of Commerce, SEMA has imported globally popular, accessorization friendly vehicles not available in the US order to help SEMA-member manufacturers create export-ready products. Available vehicles: 2012 Toyota Hilux 2013 Ford Ranger T6 2014 Mitsuibishi L200 2014 UAZ Hunter

Ford Ranger T6

• Model available in the SEMA Garage: 2013 4x4 double-cab
• 2.5L gasoline engine; 5-speed transmission
• Assembled in South Africa

Facts about the Ford Ranger T6

• The newest in the midsize truck class, first going into production in 2011.
• Designed in Australia.
• Close to the size of the F-150 (Ford executives describe it as 90% the size of an F-150).
• Number Sold: 174,541 in 2013.
• Where Sold: 180 countries, but not in the United States or Canada.
• Where Made: South Africa, Thailand and Argentina.
• Offered in three cab body styles: double, super and regular.
• Main Competitors: Toyota HiLux, Nissan Navara, Mitsubishi L200 Triton and Chevy/Holden Colorado.

SEMA recently held the first International Vehicle Measuring Session featuring the four vehicles imported through this program. Pictured is a member measuring the Toyota HiLux, which continues to be popular. SEMA has successfully extended the length of time that the HiLux has been in the United States from the initial one-year period to two additional years.

Ford Ranger T6 Top 25 Countries (2013)

No. Country/Units Sold

1 Brazil 22,081
2 Australia 21,752
3 Thailand 20,981
4 Argentina 20,396
5 South Africa 19,894
6 Saudi Arabia 9,975
7 Indonesia 9,874
8 Malaysia 5,761
9 New Zealand 4,931
10 Mexico 4,867
11 Philippines 4,691
12 United Kingdom 4,310
13 Chile 3,167
14 Germany 2,706
15 Colombia 2,309
16 France 2,262
17 United Arab Emirates 2,119
18 Vietnam 1,834
19 Sweden 959
20 Belgium 890
21 Uruguay 748
22 Italy 693
23 Russia 688
24 Turkey 657
25 Spain 604

Total Global Sales of the Ford Ranger

Year Units Sold
2013 174,541

2014 Mitsubishi L200

• Version available at the SEMA Garage:
  2014 4x4 four-door double cab
• 2.5L turbodiesel engine; five-speed manual transmission
• Available to members as a short-bed version; SEMA has also imported the longer bed found in a number of markets, including Australia and Europe
• Assembled in Thailand

Facts About the Mitsubishi L200

• Manufactured in Thailand.
• Known as Triton in some markets (including Australia).
• Current L200 first went on sale in 2006.
• Worldwide sales topped 1.1 million in the nine years since the truck has been on the market.
• Sold in 158 countries around the world, but not in the United States or Canada.
• Mitsubishi will start producing a Fiat-dedicated line of the L200; the Fiat Professional commercial vehicles division will rebadge these trucks under the Fiat brand beginning in 2016.
• Main competitors: Toyota HiLux, Nissan Navara, Ford Ranger, Mazda BT-50 and VW Amarok.
• Largest market: Europe (excluding Russia and Ukraine) with 198,530 units sold; the United Kingdom accounts for 54,900 of this total.

Mitsubishi L200/Triton Top 25 Countries (2013) No. Country/Units Sold 1 Thailand 36,471 2 Australia 24,512 3 Brazil 21,376 4 United Arab Emirates 7,148 5 Malaysia 7,063 6 Indonesia 6,784 7 United Kingdom 5,527 8 Russia 5,518 9 Chile 5,496 10 Philippines 3,877 11 Turkey 3,592 12 Iran 3,294 13 Saudi Arabia 2,943 14 Mexico 2,807 15 Peru 1,816 16 South Africa 1,456 17 New Zealand 1,282 18 Morocco 1,256 19 France 1,255 20 Germany 1,078 21 Oman 704 22 Belgium 673 23 Sweden 650 24 Kuwait 566 25 Egypt 541 Source: SEMA calculations from IHS stats Note: Mitsubishi Triton is also called the L200 in certain markets		Mitsubishi L200/Triton Top 25 Countries (2005–2013) No. Country/Units sold 1 Thailand 227,004 2 Brazil 163,011 3 Australia 146,687 4 United Kingdom 51,216 5 Russia 44,752 6 United Arab Emirates 44,639 7 Malaysia 44,337 8 South Africa 38,216 9 Indonesia 36,615 10 Chile 36,393 11 Philippines 34,228 12 Turkey 24,800 13 Saudi Arabia 24,140 14 Iran 19,221 15 Germany 16,149 16 Italy 14,278 17 Mexico 13,263 18 France 11,889 19 Spain 9,879 20 Portugal 9,139 21 New Zealand 8,617 22 Peru 8,509 23 Oman 7,350 24 Morocco 7,192 25 Kuwait 7,044 Source: SEMA calculations from IHS stats Note: Mitsubishi Triton is also called the L200 in certain markets.

Total Global Sales of the Mitsubishi L200/Triton

Year Units Sold
2013 154,347
2005–2013 1,132,358

Four vehicles have been imported into the United States through a special partnership with the U.S. government in order to provide members to vehicles popularly accessorized globally but not in the United States. Each of the vehicles SEMA imports as part of the International Vehicle Measuring Program have received a one-year waiver from Customs, the U.S. Environmental Protection Agency and the National Highway Traffic Safety Administration to be brought into the country on a temporary basis. The waivers can be extended to a total of three years per vehicle.

Source: SEMA calculations from IHS stats

UAZ Hunter

• Version available at the SEMA Garage:
  2014 part-time 4x4
• 2.7L gasoline engine; five-speed manual transmission
• Assembled in Russia

Facts about the UAZ

• Where sold: Primarily Russia but also in Asian markets, including Vietnam, Laos and Mongolia; Europe, including Italy and the Czech Republic; and countries within Central America.
• UAZ Hunter is also known as UAZ 469 and, affectionately, as kozlik (“the goat”); it is an off-roader whose roots lay in the legendary UAZ 469—the Red Army Jeep.
• Current version first went on sale in 2003.
• Has a large following due to its affordable price and ability to be driven in virtually any terrain; simple design allows for easy and inexpensive maintenance and repairs.
• Built by UAZ in Ulyanovsk, a town in the Volga region (750 miles from Saint Petersburg); company produces light utility and military vehicles.

The Future of Small-/Medium-Size

Pickups in the United States

The Toyota Tacoma and Nissan Frontier (and for a time, Honda Ridgeline) have been the only options in the United States in terms of smaller pickups since the production of the third-generation Ford Ranger ended in 2011. That is about to change but with only minimal new offerings. The new ’15 Chevrolet Colorado and the GMC Canyon will be coming to the United States shortly.

Ford officials, while noting in a USA Today article that they are seeking to put a small pickup into the U.S. market, ruled out the importation of the Ford Ranger for now. Noting that the Ford Ranger T6 is nearly 90% the size of the F-150, it is too big for their plans to space out the model offerings; they hinted at perhaps creating a smaller pickup for the U.S. market.

Autoblog is reporting that VW is also watching the developments in the less-than-fullsize pickup market and has not ruled out entering the segment in the future, but there has been no commitment made to bring the popular VW Amarok to the United States.

SEMA News—December 2014

INTERNATIONAL
By Linda Spencer

SEMA’s International Vehicle Measuring Program

Offering Access to Hard-to-Obtain Vehicles

SEMA members measuring a ’14 Mitsubishi L200 in the SEMA Garage—1.1 million of these compact trucks have been sold around the world but they are not for sale in the United States and Canada.

What do a Toyota HiLux, a Ford Ranger T6, an UAZ Hunter and a Mitsubishi L200 have in common? For one thing these vehicles are known for being aftermarket-accessory friendly, are extremely popular with enthusiasts and are typically upgraded by owners who seek to take them off-roading. Another thing they have in common is that none of these vehicles are sold in the United States, but being very popular throughout the much of the rest of the world, they offer export marketing potential for U.S. companies.

Through a special partnership with the U.S. Department of Commerce, SEMA imports globally popular vehicles which are not sold in the United States in order to help SEMA-member manufacturers create export-ready products. The vehicles were selected based on feedback from overseas buyers, input from SEMA members and data tracking of the number of vehicles sold worldwide, and they were brought to the United States on temporary importation waivers.

The vehicles are now available to member manufacturers at the new SEMA Garage (for more information visit the fully equipped SEMA Garage. The vehicles can even be delivered to a SEMA member’s facility for those who need that sort of access.

The vehicle-import program has resonated with members since the first vehicle was brought into the country in July 2012. To date, nearly 250 member manufacturers have measured one or more of the trucks. The latest two vehicles—Mitsubishi L200 and UAZ Hunter—arrived in the United States in September with the first mega international measuring session featuring the four vehicles recently held at the SEMA Garage.

What Members Think

Below are comments from some of the companies that have measured the trucks:

“We [created] an in-dash navigation DVD/CD Bluetooth unit and a vehicle-specific dual-DVD headrest system for the Toyota HiLux. We are currently supplying these products to Dubai in the United Arab Emirates, Nicaragua, Colombia and Mexico, with other opportunities in Costa Rica and Honduras.” —Matt Bradley, applications manager/technical support, Rosen Electronics

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“SEMA, by bringing vehicles to the membership that we would normally not have access to unless we went overseas, has allowed us the opportunity to develop aftermarket tunes for [a larger number of] international markets.” —Rick Trudo, president/CEO, SCT Performance/Bully Dog—Powered by Derive

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“I took advantage of the SEMA Garage measuring session in Diamond Bar, California, in April, where we collected extensive 3D surface data on the Toyota HiLux. We used this data to design Ventvisor and Bugflector products for the HiLux. Collecting this data on our own would have been far more costly and much more difficult without the aid of SEMA. We will be making a return visit with prototypes of these parts to verify their fit as well as to collect data from SEMA’s other foreign vehicles that are currently available. After fit-up, these parts are slated to ship to Puerto Rico and Central and South American countries. We feel that SEMA’s data services and vehicle access programs are integral to being first to market in the United States as well as expanding into new markets.” —Jonathan Shroyer, program manager, Lund International

---

“We were able to grow our export market through this export vehicle program. Because of this program, we are going to see a nice increase in export sales for fender flares, bedrails and tailgate caps.” —Kenneth Merritt, vice president of export markets, Bushwacker

---

“I measured the Ford Ranger T6 and Toyota HiLux at a measuring session at the SEMA Garage in February of 2013. The program has been very helpful. I have referred to the measurements and photos taken there as recently as yesterday. I have been able to create prototypes for both models. We shipped one to South Africa and another to Ecuador. I am currently working on shipping covers to Thailand.” —Brandon Weltikol, engineer, Retra

---

“The [international vehicle measuring] program has come in handy. Our distributor in the United Kingdom has a Ranger T6 that it uses for a demo vehicle, and we were able to supply a TruckVault that fit perfectly. Having the measurements available definitely saved us time and money.” —Patricia Pienta, director of finance and international business, TruckVault Inc.

---

“This program allowed us to bring the vehicle into our facility and go through our normal R&D protocol to really fine-tune our design, just like we would on domestic vehicles. The Ranger was really beneficial in that it allowed us to go above and beyond the basic stock replacement products. We were able to take the information that we garnered from the stock parts to design and fit additional options for our products. We are now exporting these products all over the world and have had tremendous success with them. We are very much looking forward to the next vehicles that SEMA will bring over and designing performance suspension products for them.” —Mike Crosby of Radflo

---

“We measured the HiLux and Ranger at the SEMA Garage, created parts based on the data and began selling the parts internationally. We also were able to have the HiLux delivered to our facility for a week, which allowed time for photography and further vehicle measurements. Having the vehicles made available to us was a huge benefit and expedited the development of the parts along with time and monetary savings.” —Steve Bower, engineering manager for Winfield Consumer Products/Husky Liner

---

“The mystique of the U.S. automotive aftermarket has extended to the farthest corners of the globe, and this phenomenon is most evident in emerging markets that are thirsty for American aftermarket parts and have the resources to buy them. The problem is, American companies don’t have access to some of the more popular platforms in these foreign markets, making it very difficult to develop parts for these vehicles. SEMA’s measuring sessions are the remedy we need to resolve this ongoing dilemma.” —David Borla, vice president sales and marketing, Borla Performance

---

A SEMA member manufacturer measuring the UAZ Hunter, the newest vehicle purchased by SEMA to provide access to vehicles not sold in the United States. SEMA has imported three other vehicles through a partnership with the U.S. Department of Commerce, to the United States as part of this program: a ’12 Toyota Hilux, ’13 Ford Ranger and ’14 Mitsubishi L200.

SEMA’s international department is charged with assisting members in growing their overseas businesses through networking opportunities with key overseas buyers, providing timely market information on top customizing markets, attracting international buyers to the SEMA Show and working with overseas governments to legalize the use of automotive specialty-equipment products. This international vehicle measuring program is yet another element in helping member companies overcome the difficulties of selling abroad where the vehicles on the roads in key countries may not always be the same as in the United States.

The initial phase of the program—bringing in global vehicles favored by enthusiasts but not sold in the United States—was made possible in part by a $500,000 U.S. Department of Commerce Market Development Cooperator Program grant in September 2011 to assist members to increase their overseas exports.

Thanks to the recent awarding of a second U.S. government grant to the program in the amount of $300,000, the international vehicle measuring program will be expanded to include measuring sessions in the United Arab Emirates (March 2015), Russia (May 2015) and China (September 2015). These daylong sessions will immediately follow SEMA overseas business-development trips so that attendees can participate in one-on-one meetings with pre-vetted buyers as well as the all-day measuring sessions.

For more information about SEMA’s international programs, including overseas trips and the new measuring sessions, visit www.sema.org/international or contact lindas@sema.org. To register to measure the HiLux, Ranger T6, Mitsubishi L200 or UAZ Hunter, contact Jim Moore at jimm@sema.org or visit the SEMA Garage website at http://www.semagarage.com/.

The Vehicles

Listed below is information about each of the vehicles available as part of the International Vehicle Measuring Program.

Toyota HiLux

• Version available at the SEMA Garage: ’12 4x4 four-door double-cab
• 2.7L gasoline engine
• Assembled in Thailand

Facts About the Toyota HiLux

• Number sold: Toyota has sold more than 5 million of its HiLux vehicles around the globe since the model’s introduction in 2004 (currently seventh generation).
• Nickname: The Indestructible Truck.
• Where sold: As of 2014, the Toyota HiLux is available worldwide except in Japan, the United States, Canada and South Korea.
• Best selling: The HiLux is a top seller in key countries and regions, including Australia, New Zealand, Europe, the Middle East, South Africa and Central America.
• Where produced: South Africa (for the European and South African markets), Thailand (for the Middle Eastern, Australian and Asian markets) and Argentina (for South America). The truck will soon be produced in China for the Chinese market.
• Main competitors: Nissan Navara, Ford Ranger T6, Mitsubishi L200 Triton and Chevy/Holden Colorado.
• Next generation: Toyota HiLux Ute is expected to be offered in late 2015 as a model-year ’16 offering.

Toyota HiLux Top 25 Countries (2013) No. Country/Units Sold 1 Thailand 179,114 2 Saudi Arabia 51,783 3 Brazil 42,626 4 Australia 39,931 5 South Africa 37,495 6 Malaysia 27,420 7 Argentina 27,400 8 United Arab Emirates 15,087 9 Indonesia 13,928 10 Oman 12,580 11 Peru 12,295 12 Mexico 9,120 13 United Kingdom 7,596 14 Qatar 6,904 15 Chile 6,796 16 Philippines 6,750 17 Egypt 6,359 18 Russia 6,207 19 Colombia 5,135 20 New Zealand 5,046 21 Ecuador 4,754 22 Pakistan 4,160 23 Kuwait 3,968 24 Iran 3,894 25 France 2,700 Source: SEMA calculations from IHS stats Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)		Toyota HiLux Top 25 Countries (2005–2013) No. Country/Units Sold 1 Thailand 1,327,989 2 Saudi Arabia 384,693 3 Australia 348,273 4 South Africa 287,081 5 Brazil 251,843 6 Argentina 165,341 7 Malaysia 155,259 8 Oman 92,896 9 United Arab Emirates 83,661 10 Indonesia 59,134 11 United Kingdom 49,683 12 Peru 49,187 13 Mexico 43,512 14 Qatar 43,290 15 Colombia 39,677 16 Chile 39,153 17 New Zealand 37,836 18 Philippines 36,065 19 Egypt 35,511 20 Kuwait 35,412 21 Venezuela 34,493 22 Ecuador 32,641 23 Iran 28,490 24 Pakistan 22,286 25 France 22,162 Source: SEMA calculations from IHS statistics Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)
Total Global Sales of the Toyota HiLux Year Units Sold 2013 564,163 2005–2013 3,929,284 Source: SEMA calculations from IHS stats Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)		Global Vehicles Available to Members In Order To Create Export Ready Product Through a special partnership with the U.S. Department of Commerce, SEMA has imported globally popular, accessorization friendly vehicles not available in the US order to help SEMA-member manufacturers create export-ready products. Available vehicles: 2012 Toyota Hilux 2013 Ford Ranger T6 2014 Mitsuibishi L200 2014 UAZ Hunter

Ford Ranger T6

• Model available in the SEMA Garage: 2013 4x4 double-cab
• 2.5L gasoline engine; 5-speed transmission
• Assembled in South Africa

Facts about the Ford Ranger T6

• The newest in the midsize truck class, first going into production in 2011.
• Designed in Australia.
• Close to the size of the F-150 (Ford executives describe it as 90% the size of an F-150).
• Number Sold: 174,541 in 2013.
• Where Sold: 180 countries, but not in the United States or Canada.
• Where Made: South Africa, Thailand and Argentina.
• Offered in three cab body styles: double, super and regular.
• Main Competitors: Toyota HiLux, Nissan Navara, Mitsubishi L200 Triton and Chevy/Holden Colorado.

SEMA recently held the first International Vehicle Measuring Session featuring the four vehicles imported through this program. Pictured is a member measuring the Toyota HiLux, which continues to be popular. SEMA has successfully extended the length of time that the HiLux has been in the United States from the initial one-year period to two additional years.

Ford Ranger T6 Top 25 Countries (2013)

No. Country/Units Sold

1 Brazil 22,081
2 Australia 21,752
3 Thailand 20,981
4 Argentina 20,396
5 South Africa 19,894
6 Saudi Arabia 9,975
7 Indonesia 9,874
8 Malaysia 5,761
9 New Zealand 4,931
10 Mexico 4,867
11 Philippines 4,691
12 United Kingdom 4,310
13 Chile 3,167
14 Germany 2,706
15 Colombia 2,309
16 France 2,262
17 United Arab Emirates 2,119
18 Vietnam 1,834
19 Sweden 959
20 Belgium 890
21 Uruguay 748
22 Italy 693
23 Russia 688
24 Turkey 657
25 Spain 604

Total Global Sales of the Ford Ranger

Year Units Sold
2013 174,541

2014 Mitsubishi L200

• Version available at the SEMA Garage:
  2014 4x4 four-door double cab
• 2.5L turbodiesel engine; five-speed manual transmission
• Available to members as a short-bed version; SEMA has also imported the longer bed found in a number of markets, including Australia and Europe
• Assembled in Thailand

Facts About the Mitsubishi L200

• Manufactured in Thailand.
• Known as Triton in some markets (including Australia).
• Current L200 first went on sale in 2006.
• Worldwide sales topped 1.1 million in the nine years since the truck has been on the market.
• Sold in 158 countries around the world, but not in the United States or Canada.
• Mitsubishi will start producing a Fiat-dedicated line of the L200; the Fiat Professional commercial vehicles division will rebadge these trucks under the Fiat brand beginning in 2016.
• Main competitors: Toyota HiLux, Nissan Navara, Ford Ranger, Mazda BT-50 and VW Amarok.
• Largest market: Europe (excluding Russia and Ukraine) with 198,530 units sold; the United Kingdom accounts for 54,900 of this total.

Mitsubishi L200/Triton Top 25 Countries (2013) No. Country/Units Sold 1 Thailand 36,471 2 Australia 24,512 3 Brazil 21,376 4 United Arab Emirates 7,148 5 Malaysia 7,063 6 Indonesia 6,784 7 United Kingdom 5,527 8 Russia 5,518 9 Chile 5,496 10 Philippines 3,877 11 Turkey 3,592 12 Iran 3,294 13 Saudi Arabia 2,943 14 Mexico 2,807 15 Peru 1,816 16 South Africa 1,456 17 New Zealand 1,282 18 Morocco 1,256 19 France 1,255 20 Germany 1,078 21 Oman 704 22 Belgium 673 23 Sweden 650 24 Kuwait 566 25 Egypt 541 Source: SEMA calculations from IHS stats Note: Mitsubishi Triton is also called the L200 in certain markets		Mitsubishi L200/Triton Top 25 Countries (2005–2013) No. Country/Units sold 1 Thailand 227,004 2 Brazil 163,011 3 Australia 146,687 4 United Kingdom 51,216 5 Russia 44,752 6 United Arab Emirates 44,639 7 Malaysia 44,337 8 South Africa 38,216 9 Indonesia 36,615 10 Chile 36,393 11 Philippines 34,228 12 Turkey 24,800 13 Saudi Arabia 24,140 14 Iran 19,221 15 Germany 16,149 16 Italy 14,278 17 Mexico 13,263 18 France 11,889 19 Spain 9,879 20 Portugal 9,139 21 New Zealand 8,617 22 Peru 8,509 23 Oman 7,350 24 Morocco 7,192 25 Kuwait 7,044 Source: SEMA calculations from IHS stats Note: Mitsubishi Triton is also called the L200 in certain markets.

Total Global Sales of the Mitsubishi L200/Triton

Year Units Sold
2013 154,347
2005–2013 1,132,358

Four vehicles have been imported into the United States through a special partnership with the U.S. government in order to provide members to vehicles popularly accessorized globally but not in the United States. Each of the vehicles SEMA imports as part of the International Vehicle Measuring Program have received a one-year waiver from Customs, the U.S. Environmental Protection Agency and the National Highway Traffic Safety Administration to be brought into the country on a temporary basis. The waivers can be extended to a total of three years per vehicle.

Source: SEMA calculations from IHS stats

UAZ Hunter

• Version available at the SEMA Garage:
  2014 part-time 4x4
• 2.7L gasoline engine; five-speed manual transmission
• Assembled in Russia

Facts about the UAZ

• Where sold: Primarily Russia but also in Asian markets, including Vietnam, Laos and Mongolia; Europe, including Italy and the Czech Republic; and countries within Central America.
• UAZ Hunter is also known as UAZ 469 and, affectionately, as kozlik (“the goat”); it is an off-roader whose roots lay in the legendary UAZ 469—the Red Army Jeep.
• Current version first went on sale in 2003.
• Has a large following due to its affordable price and ability to be driven in virtually any terrain; simple design allows for easy and inexpensive maintenance and repairs.
• Built by UAZ in Ulyanovsk, a town in the Volga region (750 miles from Saint Petersburg); company produces light utility and military vehicles.

The Future of Small-/Medium-Size

Pickups in the United States

The Toyota Tacoma and Nissan Frontier (and for a time, Honda Ridgeline) have been the only options in the United States in terms of smaller pickups since the production of the third-generation Ford Ranger ended in 2011. That is about to change but with only minimal new offerings. The new ’15 Chevrolet Colorado and the GMC Canyon will be coming to the United States shortly.

Ford officials, while noting in a USA Today article that they are seeking to put a small pickup into the U.S. market, ruled out the importation of the Ford Ranger for now. Noting that the Ford Ranger T6 is nearly 90% the size of the F-150, it is too big for their plans to space out the model offerings; they hinted at perhaps creating a smaller pickup for the U.S. market.

Autoblog is reporting that VW is also watching the developments in the less-than-fullsize pickup market and has not ruled out entering the segment in the future, but there has been no commitment made to bring the popular VW Amarok to the United States.

SEMA News—December 2014

INTERNATIONAL
By Linda Spencer

SEMA’s International Vehicle Measuring Program

Offering Access to Hard-to-Obtain Vehicles

SEMA members measuring a ’14 Mitsubishi L200 in the SEMA Garage—1.1 million of these compact trucks have been sold around the world but they are not for sale in the United States and Canada.

What do a Toyota HiLux, a Ford Ranger T6, an UAZ Hunter and a Mitsubishi L200 have in common? For one thing these vehicles are known for being aftermarket-accessory friendly, are extremely popular with enthusiasts and are typically upgraded by owners who seek to take them off-roading. Another thing they have in common is that none of these vehicles are sold in the United States, but being very popular throughout the much of the rest of the world, they offer export marketing potential for U.S. companies.

Through a special partnership with the U.S. Department of Commerce, SEMA imports globally popular vehicles which are not sold in the United States in order to help SEMA-member manufacturers create export-ready products. The vehicles were selected based on feedback from overseas buyers, input from SEMA members and data tracking of the number of vehicles sold worldwide, and they were brought to the United States on temporary importation waivers.

The vehicles are now available to member manufacturers at the new SEMA Garage (for more information visit the fully equipped SEMA Garage. The vehicles can even be delivered to a SEMA member’s facility for those who need that sort of access.

The vehicle-import program has resonated with members since the first vehicle was brought into the country in July 2012. To date, nearly 250 member manufacturers have measured one or more of the trucks. The latest two vehicles—Mitsubishi L200 and UAZ Hunter—arrived in the United States in September with the first mega international measuring session featuring the four vehicles recently held at the SEMA Garage.

What Members Think

Below are comments from some of the companies that have measured the trucks:

“We [created] an in-dash navigation DVD/CD Bluetooth unit and a vehicle-specific dual-DVD headrest system for the Toyota HiLux. We are currently supplying these products to Dubai in the United Arab Emirates, Nicaragua, Colombia and Mexico, with other opportunities in Costa Rica and Honduras.” —Matt Bradley, applications manager/technical support, Rosen Electronics

---

“SEMA, by bringing vehicles to the membership that we would normally not have access to unless we went overseas, has allowed us the opportunity to develop aftermarket tunes for [a larger number of] international markets.” —Rick Trudo, president/CEO, SCT Performance/Bully Dog—Powered by Derive

---

“I took advantage of the SEMA Garage measuring session in Diamond Bar, California, in April, where we collected extensive 3D surface data on the Toyota HiLux. We used this data to design Ventvisor and Bugflector products for the HiLux. Collecting this data on our own would have been far more costly and much more difficult without the aid of SEMA. We will be making a return visit with prototypes of these parts to verify their fit as well as to collect data from SEMA’s other foreign vehicles that are currently available. After fit-up, these parts are slated to ship to Puerto Rico and Central and South American countries. We feel that SEMA’s data services and vehicle access programs are integral to being first to market in the United States as well as expanding into new markets.” —Jonathan Shroyer, program manager, Lund International

---

“We were able to grow our export market through this export vehicle program. Because of this program, we are going to see a nice increase in export sales for fender flares, bedrails and tailgate caps.” —Kenneth Merritt, vice president of export markets, Bushwacker

---

“I measured the Ford Ranger T6 and Toyota HiLux at a measuring session at the SEMA Garage in February of 2013. The program has been very helpful. I have referred to the measurements and photos taken there as recently as yesterday. I have been able to create prototypes for both models. We shipped one to South Africa and another to Ecuador. I am currently working on shipping covers to Thailand.” —Brandon Weltikol, engineer, Retra

---

“The [international vehicle measuring] program has come in handy. Our distributor in the United Kingdom has a Ranger T6 that it uses for a demo vehicle, and we were able to supply a TruckVault that fit perfectly. Having the measurements available definitely saved us time and money.” —Patricia Pienta, director of finance and international business, TruckVault Inc.

---

“This program allowed us to bring the vehicle into our facility and go through our normal R&D protocol to really fine-tune our design, just like we would on domestic vehicles. The Ranger was really beneficial in that it allowed us to go above and beyond the basic stock replacement products. We were able to take the information that we garnered from the stock parts to design and fit additional options for our products. We are now exporting these products all over the world and have had tremendous success with them. We are very much looking forward to the next vehicles that SEMA will bring over and designing performance suspension products for them.” —Mike Crosby of Radflo

---

“We measured the HiLux and Ranger at the SEMA Garage, created parts based on the data and began selling the parts internationally. We also were able to have the HiLux delivered to our facility for a week, which allowed time for photography and further vehicle measurements. Having the vehicles made available to us was a huge benefit and expedited the development of the parts along with time and monetary savings.” —Steve Bower, engineering manager for Winfield Consumer Products/Husky Liner

---

“The mystique of the U.S. automotive aftermarket has extended to the farthest corners of the globe, and this phenomenon is most evident in emerging markets that are thirsty for American aftermarket parts and have the resources to buy them. The problem is, American companies don’t have access to some of the more popular platforms in these foreign markets, making it very difficult to develop parts for these vehicles. SEMA’s measuring sessions are the remedy we need to resolve this ongoing dilemma.” —David Borla, vice president sales and marketing, Borla Performance

---

A SEMA member manufacturer measuring the UAZ Hunter, the newest vehicle purchased by SEMA to provide access to vehicles not sold in the United States. SEMA has imported three other vehicles through a partnership with the U.S. Department of Commerce, to the United States as part of this program: a ’12 Toyota Hilux, ’13 Ford Ranger and ’14 Mitsubishi L200.

SEMA’s international department is charged with assisting members in growing their overseas businesses through networking opportunities with key overseas buyers, providing timely market information on top customizing markets, attracting international buyers to the SEMA Show and working with overseas governments to legalize the use of automotive specialty-equipment products. This international vehicle measuring program is yet another element in helping member companies overcome the difficulties of selling abroad where the vehicles on the roads in key countries may not always be the same as in the United States.

The initial phase of the program—bringing in global vehicles favored by enthusiasts but not sold in the United States—was made possible in part by a $500,000 U.S. Department of Commerce Market Development Cooperator Program grant in September 2011 to assist members to increase their overseas exports.

Thanks to the recent awarding of a second U.S. government grant to the program in the amount of $300,000, the international vehicle measuring program will be expanded to include measuring sessions in the United Arab Emirates (March 2015), Russia (May 2015) and China (September 2015). These daylong sessions will immediately follow SEMA overseas business-development trips so that attendees can participate in one-on-one meetings with pre-vetted buyers as well as the all-day measuring sessions.

For more information about SEMA’s international programs, including overseas trips and the new measuring sessions, visit www.sema.org/international or contact lindas@sema.org. To register to measure the HiLux, Ranger T6, Mitsubishi L200 or UAZ Hunter, contact Jim Moore at jimm@sema.org or visit the SEMA Garage website at http://www.semagarage.com/.

The Vehicles

Listed below is information about each of the vehicles available as part of the International Vehicle Measuring Program.

Toyota HiLux

• Version available at the SEMA Garage: ’12 4x4 four-door double-cab
• 2.7L gasoline engine
• Assembled in Thailand

Facts About the Toyota HiLux

• Number sold: Toyota has sold more than 5 million of its HiLux vehicles around the globe since the model’s introduction in 2004 (currently seventh generation).
• Nickname: The Indestructible Truck.
• Where sold: As of 2014, the Toyota HiLux is available worldwide except in Japan, the United States, Canada and South Korea.
• Best selling: The HiLux is a top seller in key countries and regions, including Australia, New Zealand, Europe, the Middle East, South Africa and Central America.
• Where produced: South Africa (for the European and South African markets), Thailand (for the Middle Eastern, Australian and Asian markets) and Argentina (for South America). The truck will soon be produced in China for the Chinese market.
• Main competitors: Nissan Navara, Ford Ranger T6, Mitsubishi L200 Triton and Chevy/Holden Colorado.
• Next generation: Toyota HiLux Ute is expected to be offered in late 2015 as a model-year ’16 offering.

Toyota HiLux Top 25 Countries (2013) No. Country/Units Sold 1 Thailand 179,114 2 Saudi Arabia 51,783 3 Brazil 42,626 4 Australia 39,931 5 South Africa 37,495 6 Malaysia 27,420 7 Argentina 27,400 8 United Arab Emirates 15,087 9 Indonesia 13,928 10 Oman 12,580 11 Peru 12,295 12 Mexico 9,120 13 United Kingdom 7,596 14 Qatar 6,904 15 Chile 6,796 16 Philippines 6,750 17 Egypt 6,359 18 Russia 6,207 19 Colombia 5,135 20 New Zealand 5,046 21 Ecuador 4,754 22 Pakistan 4,160 23 Kuwait 3,968 24 Iran 3,894 25 France 2,700 Source: SEMA calculations from IHS stats Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)		Toyota HiLux Top 25 Countries (2005–2013) No. Country/Units Sold 1 Thailand 1,327,989 2 Saudi Arabia 384,693 3 Australia 348,273 4 South Africa 287,081 5 Brazil 251,843 6 Argentina 165,341 7 Malaysia 155,259 8 Oman 92,896 9 United Arab Emirates 83,661 10 Indonesia 59,134 11 United Kingdom 49,683 12 Peru 49,187 13 Mexico 43,512 14 Qatar 43,290 15 Colombia 39,677 16 Chile 39,153 17 New Zealand 37,836 18 Philippines 36,065 19 Egypt 35,511 20 Kuwait 35,412 21 Venezuela 34,493 22 Ecuador 32,641 23 Iran 28,490 24 Pakistan 22,286 25 France 22,162 Source: SEMA calculations from IHS statistics Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)
Total Global Sales of the Toyota HiLux Year Units Sold 2013 564,163 2005–2013 3,929,284 Source: SEMA calculations from IHS stats Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)		Global Vehicles Available to Members In Order To Create Export Ready Product Through a special partnership with the U.S. Department of Commerce, SEMA has imported globally popular, accessorization friendly vehicles not available in the US order to help SEMA-member manufacturers create export-ready products. Available vehicles: 2012 Toyota Hilux 2013 Ford Ranger T6 2014 Mitsuibishi L200 2014 UAZ Hunter

Ford Ranger T6

• Model available in the SEMA Garage: 2013 4x4 double-cab
• 2.5L gasoline engine; 5-speed transmission
• Assembled in South Africa

Facts about the Ford Ranger T6

• The newest in the midsize truck class, first going into production in 2011.
• Designed in Australia.
• Close to the size of the F-150 (Ford executives describe it as 90% the size of an F-150).
• Number Sold: 174,541 in 2013.
• Where Sold: 180 countries, but not in the United States or Canada.
• Where Made: South Africa, Thailand and Argentina.
• Offered in three cab body styles: double, super and regular.
• Main Competitors: Toyota HiLux, Nissan Navara, Mitsubishi L200 Triton and Chevy/Holden Colorado.

SEMA recently held the first International Vehicle Measuring Session featuring the four vehicles imported through this program. Pictured is a member measuring the Toyota HiLux, which continues to be popular. SEMA has successfully extended the length of time that the HiLux has been in the United States from the initial one-year period to two additional years.

Ford Ranger T6 Top 25 Countries (2013)

No. Country/Units Sold

1 Brazil 22,081
2 Australia 21,752
3 Thailand 20,981
4 Argentina 20,396
5 South Africa 19,894
6 Saudi Arabia 9,975
7 Indonesia 9,874
8 Malaysia 5,761
9 New Zealand 4,931
10 Mexico 4,867
11 Philippines 4,691
12 United Kingdom 4,310
13 Chile 3,167
14 Germany 2,706
15 Colombia 2,309
16 France 2,262
17 United Arab Emirates 2,119
18 Vietnam 1,834
19 Sweden 959
20 Belgium 890
21 Uruguay 748
22 Italy 693
23 Russia 688
24 Turkey 657
25 Spain 604

Total Global Sales of the Ford Ranger

Year Units Sold
2013 174,541

2014 Mitsubishi L200

• Version available at the SEMA Garage:
  2014 4x4 four-door double cab
• 2.5L turbodiesel engine; five-speed manual transmission
• Available to members as a short-bed version; SEMA has also imported the longer bed found in a number of markets, including Australia and Europe
• Assembled in Thailand

Facts About the Mitsubishi L200

• Manufactured in Thailand.
• Known as Triton in some markets (including Australia).
• Current L200 first went on sale in 2006.
• Worldwide sales topped 1.1 million in the nine years since the truck has been on the market.
• Sold in 158 countries around the world, but not in the United States or Canada.
• Mitsubishi will start producing a Fiat-dedicated line of the L200; the Fiat Professional commercial vehicles division will rebadge these trucks under the Fiat brand beginning in 2016.
• Main competitors: Toyota HiLux, Nissan Navara, Ford Ranger, Mazda BT-50 and VW Amarok.
• Largest market: Europe (excluding Russia and Ukraine) with 198,530 units sold; the United Kingdom accounts for 54,900 of this total.

Mitsubishi L200/Triton Top 25 Countries (2013) No. Country/Units Sold 1 Thailand 36,471 2 Australia 24,512 3 Brazil 21,376 4 United Arab Emirates 7,148 5 Malaysia 7,063 6 Indonesia 6,784 7 United Kingdom 5,527 8 Russia 5,518 9 Chile 5,496 10 Philippines 3,877 11 Turkey 3,592 12 Iran 3,294 13 Saudi Arabia 2,943 14 Mexico 2,807 15 Peru 1,816 16 South Africa 1,456 17 New Zealand 1,282 18 Morocco 1,256 19 France 1,255 20 Germany 1,078 21 Oman 704 22 Belgium 673 23 Sweden 650 24 Kuwait 566 25 Egypt 541 Source: SEMA calculations from IHS stats Note: Mitsubishi Triton is also called the L200 in certain markets		Mitsubishi L200/Triton Top 25 Countries (2005–2013) No. Country/Units sold 1 Thailand 227,004 2 Brazil 163,011 3 Australia 146,687 4 United Kingdom 51,216 5 Russia 44,752 6 United Arab Emirates 44,639 7 Malaysia 44,337 8 South Africa 38,216 9 Indonesia 36,615 10 Chile 36,393 11 Philippines 34,228 12 Turkey 24,800 13 Saudi Arabia 24,140 14 Iran 19,221 15 Germany 16,149 16 Italy 14,278 17 Mexico 13,263 18 France 11,889 19 Spain 9,879 20 Portugal 9,139 21 New Zealand 8,617 22 Peru 8,509 23 Oman 7,350 24 Morocco 7,192 25 Kuwait 7,044 Source: SEMA calculations from IHS stats Note: Mitsubishi Triton is also called the L200 in certain markets.

Total Global Sales of the Mitsubishi L200/Triton

Year Units Sold
2013 154,347
2005–2013 1,132,358

Four vehicles have been imported into the United States through a special partnership with the U.S. government in order to provide members to vehicles popularly accessorized globally but not in the United States. Each of the vehicles SEMA imports as part of the International Vehicle Measuring Program have received a one-year waiver from Customs, the U.S. Environmental Protection Agency and the National Highway Traffic Safety Administration to be brought into the country on a temporary basis. The waivers can be extended to a total of three years per vehicle.

Source: SEMA calculations from IHS stats

UAZ Hunter

• Version available at the SEMA Garage:
  2014 part-time 4x4
• 2.7L gasoline engine; five-speed manual transmission
• Assembled in Russia

Facts about the UAZ

• Where sold: Primarily Russia but also in Asian markets, including Vietnam, Laos and Mongolia; Europe, including Italy and the Czech Republic; and countries within Central America.
• UAZ Hunter is also known as UAZ 469 and, affectionately, as kozlik (“the goat”); it is an off-roader whose roots lay in the legendary UAZ 469—the Red Army Jeep.
• Current version first went on sale in 2003.
• Has a large following due to its affordable price and ability to be driven in virtually any terrain; simple design allows for easy and inexpensive maintenance and repairs.
• Built by UAZ in Ulyanovsk, a town in the Volga region (750 miles from Saint Petersburg); company produces light utility and military vehicles.

The Future of Small-/Medium-Size

Pickups in the United States

The Toyota Tacoma and Nissan Frontier (and for a time, Honda Ridgeline) have been the only options in the United States in terms of smaller pickups since the production of the third-generation Ford Ranger ended in 2011. That is about to change but with only minimal new offerings. The new ’15 Chevrolet Colorado and the GMC Canyon will be coming to the United States shortly.

Ford officials, while noting in a USA Today article that they are seeking to put a small pickup into the U.S. market, ruled out the importation of the Ford Ranger for now. Noting that the Ford Ranger T6 is nearly 90% the size of the F-150, it is too big for their plans to space out the model offerings; they hinted at perhaps creating a smaller pickup for the U.S. market.

Autoblog is reporting that VW is also watching the developments in the less-than-fullsize pickup market and has not ruled out entering the segment in the future, but there has been no commitment made to bring the popular VW Amarok to the United States.

SEMA News—December 2014

INTERNATIONAL
By Linda Spencer

SEMA’s International Vehicle Measuring Program

Offering Access to Hard-to-Obtain Vehicles

SEMA members measuring a ’14 Mitsubishi L200 in the SEMA Garage—1.1 million of these compact trucks have been sold around the world but they are not for sale in the United States and Canada.

What do a Toyota HiLux, a Ford Ranger T6, an UAZ Hunter and a Mitsubishi L200 have in common? For one thing these vehicles are known for being aftermarket-accessory friendly, are extremely popular with enthusiasts and are typically upgraded by owners who seek to take them off-roading. Another thing they have in common is that none of these vehicles are sold in the United States, but being very popular throughout the much of the rest of the world, they offer export marketing potential for U.S. companies.

Through a special partnership with the U.S. Department of Commerce, SEMA imports globally popular vehicles which are not sold in the United States in order to help SEMA-member manufacturers create export-ready products. The vehicles were selected based on feedback from overseas buyers, input from SEMA members and data tracking of the number of vehicles sold worldwide, and they were brought to the United States on temporary importation waivers.

The vehicles are now available to member manufacturers at the new SEMA Garage (for more information visit the fully equipped SEMA Garage. The vehicles can even be delivered to a SEMA member’s facility for those who need that sort of access.

The vehicle-import program has resonated with members since the first vehicle was brought into the country in July 2012. To date, nearly 250 member manufacturers have measured one or more of the trucks. The latest two vehicles—Mitsubishi L200 and UAZ Hunter—arrived in the United States in September with the first mega international measuring session featuring the four vehicles recently held at the SEMA Garage.

What Members Think

Below are comments from some of the companies that have measured the trucks:

“We [created] an in-dash navigation DVD/CD Bluetooth unit and a vehicle-specific dual-DVD headrest system for the Toyota HiLux. We are currently supplying these products to Dubai in the United Arab Emirates, Nicaragua, Colombia and Mexico, with other opportunities in Costa Rica and Honduras.” —Matt Bradley, applications manager/technical support, Rosen Electronics

---

“SEMA, by bringing vehicles to the membership that we would normally not have access to unless we went overseas, has allowed us the opportunity to develop aftermarket tunes for [a larger number of] international markets.” —Rick Trudo, president/CEO, SCT Performance/Bully Dog—Powered by Derive

---

“I took advantage of the SEMA Garage measuring session in Diamond Bar, California, in April, where we collected extensive 3D surface data on the Toyota HiLux. We used this data to design Ventvisor and Bugflector products for the HiLux. Collecting this data on our own would have been far more costly and much more difficult without the aid of SEMA. We will be making a return visit with prototypes of these parts to verify their fit as well as to collect data from SEMA’s other foreign vehicles that are currently available. After fit-up, these parts are slated to ship to Puerto Rico and Central and South American countries. We feel that SEMA’s data services and vehicle access programs are integral to being first to market in the United States as well as expanding into new markets.” —Jonathan Shroyer, program manager, Lund International

---

“We were able to grow our export market through this export vehicle program. Because of this program, we are going to see a nice increase in export sales for fender flares, bedrails and tailgate caps.” —Kenneth Merritt, vice president of export markets, Bushwacker

---

“I measured the Ford Ranger T6 and Toyota HiLux at a measuring session at the SEMA Garage in February of 2013. The program has been very helpful. I have referred to the measurements and photos taken there as recently as yesterday. I have been able to create prototypes for both models. We shipped one to South Africa and another to Ecuador. I am currently working on shipping covers to Thailand.” —Brandon Weltikol, engineer, Retra

---

“The [international vehicle measuring] program has come in handy. Our distributor in the United Kingdom has a Ranger T6 that it uses for a demo vehicle, and we were able to supply a TruckVault that fit perfectly. Having the measurements available definitely saved us time and money.” —Patricia Pienta, director of finance and international business, TruckVault Inc.

---

“This program allowed us to bring the vehicle into our facility and go through our normal R&D protocol to really fine-tune our design, just like we would on domestic vehicles. The Ranger was really beneficial in that it allowed us to go above and beyond the basic stock replacement products. We were able to take the information that we garnered from the stock parts to design and fit additional options for our products. We are now exporting these products all over the world and have had tremendous success with them. We are very much looking forward to the next vehicles that SEMA will bring over and designing performance suspension products for them.” —Mike Crosby of Radflo

---

“We measured the HiLux and Ranger at the SEMA Garage, created parts based on the data and began selling the parts internationally. We also were able to have the HiLux delivered to our facility for a week, which allowed time for photography and further vehicle measurements. Having the vehicles made available to us was a huge benefit and expedited the development of the parts along with time and monetary savings.” —Steve Bower, engineering manager for Winfield Consumer Products/Husky Liner

---

“The mystique of the U.S. automotive aftermarket has extended to the farthest corners of the globe, and this phenomenon is most evident in emerging markets that are thirsty for American aftermarket parts and have the resources to buy them. The problem is, American companies don’t have access to some of the more popular platforms in these foreign markets, making it very difficult to develop parts for these vehicles. SEMA’s measuring sessions are the remedy we need to resolve this ongoing dilemma.” —David Borla, vice president sales and marketing, Borla Performance

---

A SEMA member manufacturer measuring the UAZ Hunter, the newest vehicle purchased by SEMA to provide access to vehicles not sold in the United States. SEMA has imported three other vehicles through a partnership with the U.S. Department of Commerce, to the United States as part of this program: a ’12 Toyota Hilux, ’13 Ford Ranger and ’14 Mitsubishi L200.

SEMA’s international department is charged with assisting members in growing their overseas businesses through networking opportunities with key overseas buyers, providing timely market information on top customizing markets, attracting international buyers to the SEMA Show and working with overseas governments to legalize the use of automotive specialty-equipment products. This international vehicle measuring program is yet another element in helping member companies overcome the difficulties of selling abroad where the vehicles on the roads in key countries may not always be the same as in the United States.

The initial phase of the program—bringing in global vehicles favored by enthusiasts but not sold in the United States—was made possible in part by a $500,000 U.S. Department of Commerce Market Development Cooperator Program grant in September 2011 to assist members to increase their overseas exports.

Thanks to the recent awarding of a second U.S. government grant to the program in the amount of $300,000, the international vehicle measuring program will be expanded to include measuring sessions in the United Arab Emirates (March 2015), Russia (May 2015) and China (September 2015). These daylong sessions will immediately follow SEMA overseas business-development trips so that attendees can participate in one-on-one meetings with pre-vetted buyers as well as the all-day measuring sessions.

For more information about SEMA’s international programs, including overseas trips and the new measuring sessions, visit www.sema.org/international or contact lindas@sema.org. To register to measure the HiLux, Ranger T6, Mitsubishi L200 or UAZ Hunter, contact Jim Moore at jimm@sema.org or visit the SEMA Garage website at http://www.semagarage.com/.

The Vehicles

Listed below is information about each of the vehicles available as part of the International Vehicle Measuring Program.

Toyota HiLux

• Version available at the SEMA Garage: ’12 4x4 four-door double-cab
• 2.7L gasoline engine
• Assembled in Thailand

Facts About the Toyota HiLux

• Number sold: Toyota has sold more than 5 million of its HiLux vehicles around the globe since the model’s introduction in 2004 (currently seventh generation).
• Nickname: The Indestructible Truck.
• Where sold: As of 2014, the Toyota HiLux is available worldwide except in Japan, the United States, Canada and South Korea.
• Best selling: The HiLux is a top seller in key countries and regions, including Australia, New Zealand, Europe, the Middle East, South Africa and Central America.
• Where produced: South Africa (for the European and South African markets), Thailand (for the Middle Eastern, Australian and Asian markets) and Argentina (for South America). The truck will soon be produced in China for the Chinese market.
• Main competitors: Nissan Navara, Ford Ranger T6, Mitsubishi L200 Triton and Chevy/Holden Colorado.
• Next generation: Toyota HiLux Ute is expected to be offered in late 2015 as a model-year ’16 offering.

Toyota HiLux Top 25 Countries (2013) No. Country/Units Sold 1 Thailand 179,114 2 Saudi Arabia 51,783 3 Brazil 42,626 4 Australia 39,931 5 South Africa 37,495 6 Malaysia 27,420 7 Argentina 27,400 8 United Arab Emirates 15,087 9 Indonesia 13,928 10 Oman 12,580 11 Peru 12,295 12 Mexico 9,120 13 United Kingdom 7,596 14 Qatar 6,904 15 Chile 6,796 16 Philippines 6,750 17 Egypt 6,359 18 Russia 6,207 19 Colombia 5,135 20 New Zealand 5,046 21 Ecuador 4,754 22 Pakistan 4,160 23 Kuwait 3,968 24 Iran 3,894 25 France 2,700 Source: SEMA calculations from IHS stats Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)		Toyota HiLux Top 25 Countries (2005–2013) No. Country/Units Sold 1 Thailand 1,327,989 2 Saudi Arabia 384,693 3 Australia 348,273 4 South Africa 287,081 5 Brazil 251,843 6 Argentina 165,341 7 Malaysia 155,259 8 Oman 92,896 9 United Arab Emirates 83,661 10 Indonesia 59,134 11 United Kingdom 49,683 12 Peru 49,187 13 Mexico 43,512 14 Qatar 43,290 15 Colombia 39,677 16 Chile 39,153 17 New Zealand 37,836 18 Philippines 36,065 19 Egypt 35,511 20 Kuwait 35,412 21 Venezuela 34,493 22 Ecuador 32,641 23 Iran 28,490 24 Pakistan 22,286 25 France 22,162 Source: SEMA calculations from IHS statistics Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)
Total Global Sales of the Toyota HiLux Year Units Sold 2013 564,163 2005–2013 3,929,284 Source: SEMA calculations from IHS stats Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)		Global Vehicles Available to Members In Order To Create Export Ready Product Through a special partnership with the U.S. Department of Commerce, SEMA has imported globally popular, accessorization friendly vehicles not available in the US order to help SEMA-member manufacturers create export-ready products. Available vehicles: 2012 Toyota Hilux 2013 Ford Ranger T6 2014 Mitsuibishi L200 2014 UAZ Hunter

Ford Ranger T6

• Model available in the SEMA Garage: 2013 4x4 double-cab
• 2.5L gasoline engine; 5-speed transmission
• Assembled in South Africa

Facts about the Ford Ranger T6

• The newest in the midsize truck class, first going into production in 2011.
• Designed in Australia.
• Close to the size of the F-150 (Ford executives describe it as 90% the size of an F-150).
• Number Sold: 174,541 in 2013.
• Where Sold: 180 countries, but not in the United States or Canada.
• Where Made: South Africa, Thailand and Argentina.
• Offered in three cab body styles: double, super and regular.
• Main Competitors: Toyota HiLux, Nissan Navara, Mitsubishi L200 Triton and Chevy/Holden Colorado.

SEMA recently held the first International Vehicle Measuring Session featuring the four vehicles imported through this program. Pictured is a member measuring the Toyota HiLux, which continues to be popular. SEMA has successfully extended the length of time that the HiLux has been in the United States from the initial one-year period to two additional years.

Ford Ranger T6 Top 25 Countries (2013)

No. Country/Units Sold

1 Brazil 22,081
2 Australia 21,752
3 Thailand 20,981
4 Argentina 20,396
5 South Africa 19,894
6 Saudi Arabia 9,975
7 Indonesia 9,874
8 Malaysia 5,761
9 New Zealand 4,931
10 Mexico 4,867
11 Philippines 4,691
12 United Kingdom 4,310
13 Chile 3,167
14 Germany 2,706
15 Colombia 2,309
16 France 2,262
17 United Arab Emirates 2,119
18 Vietnam 1,834
19 Sweden 959
20 Belgium 890
21 Uruguay 748
22 Italy 693
23 Russia 688
24 Turkey 657
25 Spain 604

Total Global Sales of the Ford Ranger

Year Units Sold
2013 174,541

2014 Mitsubishi L200

• Version available at the SEMA Garage:
  2014 4x4 four-door double cab
• 2.5L turbodiesel engine; five-speed manual transmission
• Available to members as a short-bed version; SEMA has also imported the longer bed found in a number of markets, including Australia and Europe
• Assembled in Thailand

Facts About the Mitsubishi L200

• Manufactured in Thailand.
• Known as Triton in some markets (including Australia).
• Current L200 first went on sale in 2006.
• Worldwide sales topped 1.1 million in the nine years since the truck has been on the market.
• Sold in 158 countries around the world, but not in the United States or Canada.
• Mitsubishi will start producing a Fiat-dedicated line of the L200; the Fiat Professional commercial vehicles division will rebadge these trucks under the Fiat brand beginning in 2016.
• Main competitors: Toyota HiLux, Nissan Navara, Ford Ranger, Mazda BT-50 and VW Amarok.
• Largest market: Europe (excluding Russia and Ukraine) with 198,530 units sold; the United Kingdom accounts for 54,900 of this total.

Mitsubishi L200/Triton Top 25 Countries (2013) No. Country/Units Sold 1 Thailand 36,471 2 Australia 24,512 3 Brazil 21,376 4 United Arab Emirates 7,148 5 Malaysia 7,063 6 Indonesia 6,784 7 United Kingdom 5,527 8 Russia 5,518 9 Chile 5,496 10 Philippines 3,877 11 Turkey 3,592 12 Iran 3,294 13 Saudi Arabia 2,943 14 Mexico 2,807 15 Peru 1,816 16 South Africa 1,456 17 New Zealand 1,282 18 Morocco 1,256 19 France 1,255 20 Germany 1,078 21 Oman 704 22 Belgium 673 23 Sweden 650 24 Kuwait 566 25 Egypt 541 Source: SEMA calculations from IHS stats Note: Mitsubishi Triton is also called the L200 in certain markets		Mitsubishi L200/Triton Top 25 Countries (2005–2013) No. Country/Units sold 1 Thailand 227,004 2 Brazil 163,011 3 Australia 146,687 4 United Kingdom 51,216 5 Russia 44,752 6 United Arab Emirates 44,639 7 Malaysia 44,337 8 South Africa 38,216 9 Indonesia 36,615 10 Chile 36,393 11 Philippines 34,228 12 Turkey 24,800 13 Saudi Arabia 24,140 14 Iran 19,221 15 Germany 16,149 16 Italy 14,278 17 Mexico 13,263 18 France 11,889 19 Spain 9,879 20 Portugal 9,139 21 New Zealand 8,617 22 Peru 8,509 23 Oman 7,350 24 Morocco 7,192 25 Kuwait 7,044 Source: SEMA calculations from IHS stats Note: Mitsubishi Triton is also called the L200 in certain markets.

Total Global Sales of the Mitsubishi L200/Triton

Year Units Sold
2013 154,347
2005–2013 1,132,358

Four vehicles have been imported into the United States through a special partnership with the U.S. government in order to provide members to vehicles popularly accessorized globally but not in the United States. Each of the vehicles SEMA imports as part of the International Vehicle Measuring Program have received a one-year waiver from Customs, the U.S. Environmental Protection Agency and the National Highway Traffic Safety Administration to be brought into the country on a temporary basis. The waivers can be extended to a total of three years per vehicle.

Source: SEMA calculations from IHS stats

UAZ Hunter

• Version available at the SEMA Garage:
  2014 part-time 4x4
• 2.7L gasoline engine; five-speed manual transmission
• Assembled in Russia

Facts about the UAZ

• Where sold: Primarily Russia but also in Asian markets, including Vietnam, Laos and Mongolia; Europe, including Italy and the Czech Republic; and countries within Central America.
• UAZ Hunter is also known as UAZ 469 and, affectionately, as kozlik (“the goat”); it is an off-roader whose roots lay in the legendary UAZ 469—the Red Army Jeep.
• Current version first went on sale in 2003.
• Has a large following due to its affordable price and ability to be driven in virtually any terrain; simple design allows for easy and inexpensive maintenance and repairs.
• Built by UAZ in Ulyanovsk, a town in the Volga region (750 miles from Saint Petersburg); company produces light utility and military vehicles.

The Future of Small-/Medium-Size

Pickups in the United States

The Toyota Tacoma and Nissan Frontier (and for a time, Honda Ridgeline) have been the only options in the United States in terms of smaller pickups since the production of the third-generation Ford Ranger ended in 2011. That is about to change but with only minimal new offerings. The new ’15 Chevrolet Colorado and the GMC Canyon will be coming to the United States shortly.

Ford officials, while noting in a USA Today article that they are seeking to put a small pickup into the U.S. market, ruled out the importation of the Ford Ranger for now. Noting that the Ford Ranger T6 is nearly 90% the size of the F-150, it is too big for their plans to space out the model offerings; they hinted at perhaps creating a smaller pickup for the U.S. market.

Autoblog is reporting that VW is also watching the developments in the less-than-fullsize pickup market and has not ruled out entering the segment in the future, but there has been no commitment made to bring the popular VW Amarok to the United States.

SEMA News—December 2014

INTERNATIONAL
By Linda Spencer

SEMA’s International Vehicle Measuring Program

Offering Access to Hard-to-Obtain Vehicles

SEMA members measuring a ’14 Mitsubishi L200 in the SEMA Garage—1.1 million of these compact trucks have been sold around the world but they are not for sale in the United States and Canada.

What do a Toyota HiLux, a Ford Ranger T6, an UAZ Hunter and a Mitsubishi L200 have in common? For one thing these vehicles are known for being aftermarket-accessory friendly, are extremely popular with enthusiasts and are typically upgraded by owners who seek to take them off-roading. Another thing they have in common is that none of these vehicles are sold in the United States, but being very popular throughout the much of the rest of the world, they offer export marketing potential for U.S. companies.

Through a special partnership with the U.S. Department of Commerce, SEMA imports globally popular vehicles which are not sold in the United States in order to help SEMA-member manufacturers create export-ready products. The vehicles were selected based on feedback from overseas buyers, input from SEMA members and data tracking of the number of vehicles sold worldwide, and they were brought to the United States on temporary importation waivers.

The vehicles are now available to member manufacturers at the new SEMA Garage (for more information visit the fully equipped SEMA Garage. The vehicles can even be delivered to a SEMA member’s facility for those who need that sort of access.

The vehicle-import program has resonated with members since the first vehicle was brought into the country in July 2012. To date, nearly 250 member manufacturers have measured one or more of the trucks. The latest two vehicles—Mitsubishi L200 and UAZ Hunter—arrived in the United States in September with the first mega international measuring session featuring the four vehicles recently held at the SEMA Garage.

What Members Think

Below are comments from some of the companies that have measured the trucks:

“We [created] an in-dash navigation DVD/CD Bluetooth unit and a vehicle-specific dual-DVD headrest system for the Toyota HiLux. We are currently supplying these products to Dubai in the United Arab Emirates, Nicaragua, Colombia and Mexico, with other opportunities in Costa Rica and Honduras.” —Matt Bradley, applications manager/technical support, Rosen Electronics

---

“SEMA, by bringing vehicles to the membership that we would normally not have access to unless we went overseas, has allowed us the opportunity to develop aftermarket tunes for [a larger number of] international markets.” —Rick Trudo, president/CEO, SCT Performance/Bully Dog—Powered by Derive

---

“I took advantage of the SEMA Garage measuring session in Diamond Bar, California, in April, where we collected extensive 3D surface data on the Toyota HiLux. We used this data to design Ventvisor and Bugflector products for the HiLux. Collecting this data on our own would have been far more costly and much more difficult without the aid of SEMA. We will be making a return visit with prototypes of these parts to verify their fit as well as to collect data from SEMA’s other foreign vehicles that are currently available. After fit-up, these parts are slated to ship to Puerto Rico and Central and South American countries. We feel that SEMA’s data services and vehicle access programs are integral to being first to market in the United States as well as expanding into new markets.” —Jonathan Shroyer, program manager, Lund International

---

“We were able to grow our export market through this export vehicle program. Because of this program, we are going to see a nice increase in export sales for fender flares, bedrails and tailgate caps.” —Kenneth Merritt, vice president of export markets, Bushwacker

---

“I measured the Ford Ranger T6 and Toyota HiLux at a measuring session at the SEMA Garage in February of 2013. The program has been very helpful. I have referred to the measurements and photos taken there as recently as yesterday. I have been able to create prototypes for both models. We shipped one to South Africa and another to Ecuador. I am currently working on shipping covers to Thailand.” —Brandon Weltikol, engineer, Retra

---

“The [international vehicle measuring] program has come in handy. Our distributor in the United Kingdom has a Ranger T6 that it uses for a demo vehicle, and we were able to supply a TruckVault that fit perfectly. Having the measurements available definitely saved us time and money.” —Patricia Pienta, director of finance and international business, TruckVault Inc.

---

“This program allowed us to bring the vehicle into our facility and go through our normal R&D protocol to really fine-tune our design, just like we would on domestic vehicles. The Ranger was really beneficial in that it allowed us to go above and beyond the basic stock replacement products. We were able to take the information that we garnered from the stock parts to design and fit additional options for our products. We are now exporting these products all over the world and have had tremendous success with them. We are very much looking forward to the next vehicles that SEMA will bring over and designing performance suspension products for them.” —Mike Crosby of Radflo

---

“We measured the HiLux and Ranger at the SEMA Garage, created parts based on the data and began selling the parts internationally. We also were able to have the HiLux delivered to our facility for a week, which allowed time for photography and further vehicle measurements. Having the vehicles made available to us was a huge benefit and expedited the development of the parts along with time and monetary savings.” —Steve Bower, engineering manager for Winfield Consumer Products/Husky Liner

---

“The mystique of the U.S. automotive aftermarket has extended to the farthest corners of the globe, and this phenomenon is most evident in emerging markets that are thirsty for American aftermarket parts and have the resources to buy them. The problem is, American companies don’t have access to some of the more popular platforms in these foreign markets, making it very difficult to develop parts for these vehicles. SEMA’s measuring sessions are the remedy we need to resolve this ongoing dilemma.” —David Borla, vice president sales and marketing, Borla Performance

---

A SEMA member manufacturer measuring the UAZ Hunter, the newest vehicle purchased by SEMA to provide access to vehicles not sold in the United States. SEMA has imported three other vehicles through a partnership with the U.S. Department of Commerce, to the United States as part of this program: a ’12 Toyota Hilux, ’13 Ford Ranger and ’14 Mitsubishi L200.

SEMA’s international department is charged with assisting members in growing their overseas businesses through networking opportunities with key overseas buyers, providing timely market information on top customizing markets, attracting international buyers to the SEMA Show and working with overseas governments to legalize the use of automotive specialty-equipment products. This international vehicle measuring program is yet another element in helping member companies overcome the difficulties of selling abroad where the vehicles on the roads in key countries may not always be the same as in the United States.

The initial phase of the program—bringing in global vehicles favored by enthusiasts but not sold in the United States—was made possible in part by a $500,000 U.S. Department of Commerce Market Development Cooperator Program grant in September 2011 to assist members to increase their overseas exports.

Thanks to the recent awarding of a second U.S. government grant to the program in the amount of $300,000, the international vehicle measuring program will be expanded to include measuring sessions in the United Arab Emirates (March 2015), Russia (May 2015) and China (September 2015). These daylong sessions will immediately follow SEMA overseas business-development trips so that attendees can participate in one-on-one meetings with pre-vetted buyers as well as the all-day measuring sessions.

For more information about SEMA’s international programs, including overseas trips and the new measuring sessions, visit www.sema.org/international or contact lindas@sema.org. To register to measure the HiLux, Ranger T6, Mitsubishi L200 or UAZ Hunter, contact Jim Moore at jimm@sema.org or visit the SEMA Garage website at http://www.semagarage.com/.

The Vehicles

Listed below is information about each of the vehicles available as part of the International Vehicle Measuring Program.

Toyota HiLux

• Version available at the SEMA Garage: ’12 4x4 four-door double-cab
• 2.7L gasoline engine
• Assembled in Thailand

Facts About the Toyota HiLux

• Number sold: Toyota has sold more than 5 million of its HiLux vehicles around the globe since the model’s introduction in 2004 (currently seventh generation).
• Nickname: The Indestructible Truck.
• Where sold: As of 2014, the Toyota HiLux is available worldwide except in Japan, the United States, Canada and South Korea.
• Best selling: The HiLux is a top seller in key countries and regions, including Australia, New Zealand, Europe, the Middle East, South Africa and Central America.
• Where produced: South Africa (for the European and South African markets), Thailand (for the Middle Eastern, Australian and Asian markets) and Argentina (for South America). The truck will soon be produced in China for the Chinese market.
• Main competitors: Nissan Navara, Ford Ranger T6, Mitsubishi L200 Triton and Chevy/Holden Colorado.
• Next generation: Toyota HiLux Ute is expected to be offered in late 2015 as a model-year ’16 offering.

Toyota HiLux Top 25 Countries (2013) No. Country/Units Sold 1 Thailand 179,114 2 Saudi Arabia 51,783 3 Brazil 42,626 4 Australia 39,931 5 South Africa 37,495 6 Malaysia 27,420 7 Argentina 27,400 8 United Arab Emirates 15,087 9 Indonesia 13,928 10 Oman 12,580 11 Peru 12,295 12 Mexico 9,120 13 United Kingdom 7,596 14 Qatar 6,904 15 Chile 6,796 16 Philippines 6,750 17 Egypt 6,359 18 Russia 6,207 19 Colombia 5,135 20 New Zealand 5,046 21 Ecuador 4,754 22 Pakistan 4,160 23 Kuwait 3,968 24 Iran 3,894 25 France 2,700 Source: SEMA calculations from IHS stats Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)		Toyota HiLux Top 25 Countries (2005–2013) No. Country/Units Sold 1 Thailand 1,327,989 2 Saudi Arabia 384,693 3 Australia 348,273 4 South Africa 287,081 5 Brazil 251,843 6 Argentina 165,341 7 Malaysia 155,259 8 Oman 92,896 9 United Arab Emirates 83,661 10 Indonesia 59,134 11 United Kingdom 49,683 12 Peru 49,187 13 Mexico 43,512 14 Qatar 43,290 15 Colombia 39,677 16 Chile 39,153 17 New Zealand 37,836 18 Philippines 36,065 19 Egypt 35,511 20 Kuwait 35,412 21 Venezuela 34,493 22 Ecuador 32,641 23 Iran 28,490 24 Pakistan 22,286 25 France 22,162 Source: SEMA calculations from IHS statistics Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)
Total Global Sales of the Toyota HiLux Year Units Sold 2013 564,163 2005–2013 3,929,284 Source: SEMA calculations from IHS stats Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)		Global Vehicles Available to Members In Order To Create Export Ready Product Through a special partnership with the U.S. Department of Commerce, SEMA has imported globally popular, accessorization friendly vehicles not available in the US order to help SEMA-member manufacturers create export-ready products. Available vehicles: 2012 Toyota Hilux 2013 Ford Ranger T6 2014 Mitsuibishi L200 2014 UAZ Hunter

Ford Ranger T6

• Model available in the SEMA Garage: 2013 4x4 double-cab
• 2.5L gasoline engine; 5-speed transmission
• Assembled in South Africa

Facts about the Ford Ranger T6

• The newest in the midsize truck class, first going into production in 2011.
• Designed in Australia.
• Close to the size of the F-150 (Ford executives describe it as 90% the size of an F-150).
• Number Sold: 174,541 in 2013.
• Where Sold: 180 countries, but not in the United States or Canada.
• Where Made: South Africa, Thailand and Argentina.
• Offered in three cab body styles: double, super and regular.
• Main Competitors: Toyota HiLux, Nissan Navara, Mitsubishi L200 Triton and Chevy/Holden Colorado.

SEMA recently held the first International Vehicle Measuring Session featuring the four vehicles imported through this program. Pictured is a member measuring the Toyota HiLux, which continues to be popular. SEMA has successfully extended the length of time that the HiLux has been in the United States from the initial one-year period to two additional years.

Ford Ranger T6 Top 25 Countries (2013)

No. Country/Units Sold

1 Brazil 22,081
2 Australia 21,752
3 Thailand 20,981
4 Argentina 20,396
5 South Africa 19,894
6 Saudi Arabia 9,975
7 Indonesia 9,874
8 Malaysia 5,761
9 New Zealand 4,931
10 Mexico 4,867
11 Philippines 4,691
12 United Kingdom 4,310
13 Chile 3,167
14 Germany 2,706
15 Colombia 2,309
16 France 2,262
17 United Arab Emirates 2,119
18 Vietnam 1,834
19 Sweden 959
20 Belgium 890
21 Uruguay 748
22 Italy 693
23 Russia 688
24 Turkey 657
25 Spain 604

Total Global Sales of the Ford Ranger

Year Units Sold
2013 174,541

2014 Mitsubishi L200

• Version available at the SEMA Garage:
  2014 4x4 four-door double cab
• 2.5L turbodiesel engine; five-speed manual transmission
• Available to members as a short-bed version; SEMA has also imported the longer bed found in a number of markets, including Australia and Europe
• Assembled in Thailand

Facts About the Mitsubishi L200

• Manufactured in Thailand.
• Known as Triton in some markets (including Australia).
• Current L200 first went on sale in 2006.
• Worldwide sales topped 1.1 million in the nine years since the truck has been on the market.
• Sold in 158 countries around the world, but not in the United States or Canada.
• Mitsubishi will start producing a Fiat-dedicated line of the L200; the Fiat Professional commercial vehicles division will rebadge these trucks under the Fiat brand beginning in 2016.
• Main competitors: Toyota HiLux, Nissan Navara, Ford Ranger, Mazda BT-50 and VW Amarok.
• Largest market: Europe (excluding Russia and Ukraine) with 198,530 units sold; the United Kingdom accounts for 54,900 of this total.

Mitsubishi L200/Triton Top 25 Countries (2013) No. Country/Units Sold 1 Thailand 36,471 2 Australia 24,512 3 Brazil 21,376 4 United Arab Emirates 7,148 5 Malaysia 7,063 6 Indonesia 6,784 7 United Kingdom 5,527 8 Russia 5,518 9 Chile 5,496 10 Philippines 3,877 11 Turkey 3,592 12 Iran 3,294 13 Saudi Arabia 2,943 14 Mexico 2,807 15 Peru 1,816 16 South Africa 1,456 17 New Zealand 1,282 18 Morocco 1,256 19 France 1,255 20 Germany 1,078 21 Oman 704 22 Belgium 673 23 Sweden 650 24 Kuwait 566 25 Egypt 541 Source: SEMA calculations from IHS stats Note: Mitsubishi Triton is also called the L200 in certain markets		Mitsubishi L200/Triton Top 25 Countries (2005–2013) No. Country/Units sold 1 Thailand 227,004 2 Brazil 163,011 3 Australia 146,687 4 United Kingdom 51,216 5 Russia 44,752 6 United Arab Emirates 44,639 7 Malaysia 44,337 8 South Africa 38,216 9 Indonesia 36,615 10 Chile 36,393 11 Philippines 34,228 12 Turkey 24,800 13 Saudi Arabia 24,140 14 Iran 19,221 15 Germany 16,149 16 Italy 14,278 17 Mexico 13,263 18 France 11,889 19 Spain 9,879 20 Portugal 9,139 21 New Zealand 8,617 22 Peru 8,509 23 Oman 7,350 24 Morocco 7,192 25 Kuwait 7,044 Source: SEMA calculations from IHS stats Note: Mitsubishi Triton is also called the L200 in certain markets.

Total Global Sales of the Mitsubishi L200/Triton

Year Units Sold
2013 154,347
2005–2013 1,132,358

Four vehicles have been imported into the United States through a special partnership with the U.S. government in order to provide members to vehicles popularly accessorized globally but not in the United States. Each of the vehicles SEMA imports as part of the International Vehicle Measuring Program have received a one-year waiver from Customs, the U.S. Environmental Protection Agency and the National Highway Traffic Safety Administration to be brought into the country on a temporary basis. The waivers can be extended to a total of three years per vehicle.

Source: SEMA calculations from IHS stats

UAZ Hunter

• Version available at the SEMA Garage:
  2014 part-time 4x4
• 2.7L gasoline engine; five-speed manual transmission
• Assembled in Russia

Facts about the UAZ

• Where sold: Primarily Russia but also in Asian markets, including Vietnam, Laos and Mongolia; Europe, including Italy and the Czech Republic; and countries within Central America.
• UAZ Hunter is also known as UAZ 469 and, affectionately, as kozlik (“the goat”); it is an off-roader whose roots lay in the legendary UAZ 469—the Red Army Jeep.
• Current version first went on sale in 2003.
• Has a large following due to its affordable price and ability to be driven in virtually any terrain; simple design allows for easy and inexpensive maintenance and repairs.
• Built by UAZ in Ulyanovsk, a town in the Volga region (750 miles from Saint Petersburg); company produces light utility and military vehicles.

The Future of Small-/Medium-Size

Pickups in the United States

The Toyota Tacoma and Nissan Frontier (and for a time, Honda Ridgeline) have been the only options in the United States in terms of smaller pickups since the production of the third-generation Ford Ranger ended in 2011. That is about to change but with only minimal new offerings. The new ’15 Chevrolet Colorado and the GMC Canyon will be coming to the United States shortly.

Ford officials, while noting in a USA Today article that they are seeking to put a small pickup into the U.S. market, ruled out the importation of the Ford Ranger for now. Noting that the Ford Ranger T6 is nearly 90% the size of the F-150, it is too big for their plans to space out the model offerings; they hinted at perhaps creating a smaller pickup for the U.S. market.

Autoblog is reporting that VW is also watching the developments in the less-than-fullsize pickup market and has not ruled out entering the segment in the future, but there has been no commitment made to bring the popular VW Amarok to the United States.

SEMA News—December 2014

INTERNATIONAL
By Linda Spencer

SEMA’s International Vehicle Measuring Program

Offering Access to Hard-to-Obtain Vehicles

SEMA members measuring a ’14 Mitsubishi L200 in the SEMA Garage—1.1 million of these compact trucks have been sold around the world but they are not for sale in the United States and Canada.

What do a Toyota HiLux, a Ford Ranger T6, an UAZ Hunter and a Mitsubishi L200 have in common? For one thing these vehicles are known for being aftermarket-accessory friendly, are extremely popular with enthusiasts and are typically upgraded by owners who seek to take them off-roading. Another thing they have in common is that none of these vehicles are sold in the United States, but being very popular throughout the much of the rest of the world, they offer export marketing potential for U.S. companies.

Through a special partnership with the U.S. Department of Commerce, SEMA imports globally popular vehicles which are not sold in the United States in order to help SEMA-member manufacturers create export-ready products. The vehicles were selected based on feedback from overseas buyers, input from SEMA members and data tracking of the number of vehicles sold worldwide, and they were brought to the United States on temporary importation waivers.

The vehicles are now available to member manufacturers at the new SEMA Garage (for more information visit the fully equipped SEMA Garage. The vehicles can even be delivered to a SEMA member’s facility for those who need that sort of access.

The vehicle-import program has resonated with members since the first vehicle was brought into the country in July 2012. To date, nearly 250 member manufacturers have measured one or more of the trucks. The latest two vehicles—Mitsubishi L200 and UAZ Hunter—arrived in the United States in September with the first mega international measuring session featuring the four vehicles recently held at the SEMA Garage.

What Members Think

Below are comments from some of the companies that have measured the trucks:

“We [created] an in-dash navigation DVD/CD Bluetooth unit and a vehicle-specific dual-DVD headrest system for the Toyota HiLux. We are currently supplying these products to Dubai in the United Arab Emirates, Nicaragua, Colombia and Mexico, with other opportunities in Costa Rica and Honduras.” —Matt Bradley, applications manager/technical support, Rosen Electronics

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“SEMA, by bringing vehicles to the membership that we would normally not have access to unless we went overseas, has allowed us the opportunity to develop aftermarket tunes for [a larger number of] international markets.” —Rick Trudo, president/CEO, SCT Performance/Bully Dog—Powered by Derive

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“I took advantage of the SEMA Garage measuring session in Diamond Bar, California, in April, where we collected extensive 3D surface data on the Toyota HiLux. We used this data to design Ventvisor and Bugflector products for the HiLux. Collecting this data on our own would have been far more costly and much more difficult without the aid of SEMA. We will be making a return visit with prototypes of these parts to verify their fit as well as to collect data from SEMA’s other foreign vehicles that are currently available. After fit-up, these parts are slated to ship to Puerto Rico and Central and South American countries. We feel that SEMA’s data services and vehicle access programs are integral to being first to market in the United States as well as expanding into new markets.” —Jonathan Shroyer, program manager, Lund International

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“We were able to grow our export market through this export vehicle program. Because of this program, we are going to see a nice increase in export sales for fender flares, bedrails and tailgate caps.” —Kenneth Merritt, vice president of export markets, Bushwacker

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“I measured the Ford Ranger T6 and Toyota HiLux at a measuring session at the SEMA Garage in February of 2013. The program has been very helpful. I have referred to the measurements and photos taken there as recently as yesterday. I have been able to create prototypes for both models. We shipped one to South Africa and another to Ecuador. I am currently working on shipping covers to Thailand.” —Brandon Weltikol, engineer, Retra

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“The [international vehicle measuring] program has come in handy. Our distributor in the United Kingdom has a Ranger T6 that it uses for a demo vehicle, and we were able to supply a TruckVault that fit perfectly. Having the measurements available definitely saved us time and money.” —Patricia Pienta, director of finance and international business, TruckVault Inc.

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“This program allowed us to bring the vehicle into our facility and go through our normal R&D protocol to really fine-tune our design, just like we would on domestic vehicles. The Ranger was really beneficial in that it allowed us to go above and beyond the basic stock replacement products. We were able to take the information that we garnered from the stock parts to design and fit additional options for our products. We are now exporting these products all over the world and have had tremendous success with them. We are very much looking forward to the next vehicles that SEMA will bring over and designing performance suspension products for them.” —Mike Crosby of Radflo

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“We measured the HiLux and Ranger at the SEMA Garage, created parts based on the data and began selling the parts internationally. We also were able to have the HiLux delivered to our facility for a week, which allowed time for photography and further vehicle measurements. Having the vehicles made available to us was a huge benefit and expedited the development of the parts along with time and monetary savings.” —Steve Bower, engineering manager for Winfield Consumer Products/Husky Liner

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“The mystique of the U.S. automotive aftermarket has extended to the farthest corners of the globe, and this phenomenon is most evident in emerging markets that are thirsty for American aftermarket parts and have the resources to buy them. The problem is, American companies don’t have access to some of the more popular platforms in these foreign markets, making it very difficult to develop parts for these vehicles. SEMA’s measuring sessions are the remedy we need to resolve this ongoing dilemma.” —David Borla, vice president sales and marketing, Borla Performance

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A SEMA member manufacturer measuring the UAZ Hunter, the newest vehicle purchased by SEMA to provide access to vehicles not sold in the United States. SEMA has imported three other vehicles through a partnership with the U.S. Department of Commerce, to the United States as part of this program: a ’12 Toyota Hilux, ’13 Ford Ranger and ’14 Mitsubishi L200.

SEMA’s international department is charged with assisting members in growing their overseas businesses through networking opportunities with key overseas buyers, providing timely market information on top customizing markets, attracting international buyers to the SEMA Show and working with overseas governments to legalize the use of automotive specialty-equipment products. This international vehicle measuring program is yet another element in helping member companies overcome the difficulties of selling abroad where the vehicles on the roads in key countries may not always be the same as in the United States.

The initial phase of the program—bringing in global vehicles favored by enthusiasts but not sold in the United States—was made possible in part by a $500,000 U.S. Department of Commerce Market Development Cooperator Program grant in September 2011 to assist members to increase their overseas exports.

Thanks to the recent awarding of a second U.S. government grant to the program in the amount of $300,000, the international vehicle measuring program will be expanded to include measuring sessions in the United Arab Emirates (March 2015), Russia (May 2015) and China (September 2015). These daylong sessions will immediately follow SEMA overseas business-development trips so that attendees can participate in one-on-one meetings with pre-vetted buyers as well as the all-day measuring sessions.

For more information about SEMA’s international programs, including overseas trips and the new measuring sessions, visit www.sema.org/international or contact lindas@sema.org. To register to measure the HiLux, Ranger T6, Mitsubishi L200 or UAZ Hunter, contact Jim Moore at jimm@sema.org or visit the SEMA Garage website at http://www.semagarage.com/.

The Vehicles

Listed below is information about each of the vehicles available as part of the International Vehicle Measuring Program.

Toyota HiLux

• Version available at the SEMA Garage: ’12 4x4 four-door double-cab
• 2.7L gasoline engine
• Assembled in Thailand

Facts About the Toyota HiLux

• Number sold: Toyota has sold more than 5 million of its HiLux vehicles around the globe since the model’s introduction in 2004 (currently seventh generation).
• Nickname: The Indestructible Truck.
• Where sold: As of 2014, the Toyota HiLux is available worldwide except in Japan, the United States, Canada and South Korea.
• Best selling: The HiLux is a top seller in key countries and regions, including Australia, New Zealand, Europe, the Middle East, South Africa and Central America.
• Where produced: South Africa (for the European and South African markets), Thailand (for the Middle Eastern, Australian and Asian markets) and Argentina (for South America). The truck will soon be produced in China for the Chinese market.
• Main competitors: Nissan Navara, Ford Ranger T6, Mitsubishi L200 Triton and Chevy/Holden Colorado.
• Next generation: Toyota HiLux Ute is expected to be offered in late 2015 as a model-year ’16 offering.

Toyota HiLux Top 25 Countries (2013) No. Country/Units Sold 1 Thailand 179,114 2 Saudi Arabia 51,783 3 Brazil 42,626 4 Australia 39,931 5 South Africa 37,495 6 Malaysia 27,420 7 Argentina 27,400 8 United Arab Emirates 15,087 9 Indonesia 13,928 10 Oman 12,580 11 Peru 12,295 12 Mexico 9,120 13 United Kingdom 7,596 14 Qatar 6,904 15 Chile 6,796 16 Philippines 6,750 17 Egypt 6,359 18 Russia 6,207 19 Colombia 5,135 20 New Zealand 5,046 21 Ecuador 4,754 22 Pakistan 4,160 23 Kuwait 3,968 24 Iran 3,894 25 France 2,700 Source: SEMA calculations from IHS stats Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)		Toyota HiLux Top 25 Countries (2005–2013) No. Country/Units Sold 1 Thailand 1,327,989 2 Saudi Arabia 384,693 3 Australia 348,273 4 South Africa 287,081 5 Brazil 251,843 6 Argentina 165,341 7 Malaysia 155,259 8 Oman 92,896 9 United Arab Emirates 83,661 10 Indonesia 59,134 11 United Kingdom 49,683 12 Peru 49,187 13 Mexico 43,512 14 Qatar 43,290 15 Colombia 39,677 16 Chile 39,153 17 New Zealand 37,836 18 Philippines 36,065 19 Egypt 35,511 20 Kuwait 35,412 21 Venezuela 34,493 22 Ecuador 32,641 23 Iran 28,490 24 Pakistan 22,286 25 France 22,162 Source: SEMA calculations from IHS statistics Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)
Total Global Sales of the Toyota HiLux Year Units Sold 2013 564,163 2005–2013 3,929,284 Source: SEMA calculations from IHS stats Note: Sales figures include Toyota HiLux pickup models (HiLux and HiLux Vigo)		Global Vehicles Available to Members In Order To Create Export Ready Product Through a special partnership with the U.S. Department of Commerce, SEMA has imported globally popular, accessorization friendly vehicles not available in the US order to help SEMA-member manufacturers create export-ready products. Available vehicles: 2012 Toyota Hilux 2013 Ford Ranger T6 2014 Mitsuibishi L200 2014 UAZ Hunter

Ford Ranger T6

• Model available in the SEMA Garage: 2013 4x4 double-cab
• 2.5L gasoline engine; 5-speed transmission
• Assembled in South Africa

Facts about the Ford Ranger T6

• The newest in the midsize truck class, first going into production in 2011.
• Designed in Australia.
• Close to the size of the F-150 (Ford executives describe it as 90% the size of an F-150).
• Number Sold: 174,541 in 2013.
• Where Sold: 180 countries, but not in the United States or Canada.
• Where Made: South Africa, Thailand and Argentina.
• Offered in three cab body styles: double, super and regular.
• Main Competitors: Toyota HiLux, Nissan Navara, Mitsubishi L200 Triton and Chevy/Holden Colorado.

SEMA recently held the first International Vehicle Measuring Session featuring the four vehicles imported through this program. Pictured is a member measuring the Toyota HiLux, which continues to be popular. SEMA has successfully extended the length of time that the HiLux has been in the United States from the initial one-year period to two additional years.

Ford Ranger T6 Top 25 Countries (2013)

No. Country/Units Sold

1 Brazil 22,081
2 Australia 21,752
3 Thailand 20,981
4 Argentina 20,396
5 South Africa 19,894
6 Saudi Arabia 9,975
7 Indonesia 9,874
8 Malaysia 5,761
9 New Zealand 4,931
10 Mexico 4,867
11 Philippines 4,691
12 United Kingdom 4,310
13 Chile 3,167
14 Germany 2,706
15 Colombia 2,309
16 France 2,262
17 United Arab Emirates 2,119
18 Vietnam 1,834
19 Sweden 959
20 Belgium 890
21 Uruguay 748
22 Italy 693
23 Russia 688
24 Turkey 657
25 Spain 604

Total Global Sales of the Ford Ranger

Year Units Sold
2013 174,541

2014 Mitsubishi L200

• Version available at the SEMA Garage:
  2014 4x4 four-door double cab
• 2.5L turbodiesel engine; five-speed manual transmission
• Available to members as a short-bed version; SEMA has also imported the longer bed found in a number of markets, including Australia and Europe
• Assembled in Thailand

Facts About the Mitsubishi L200

• Manufactured in Thailand.
• Known as Triton in some markets (including Australia).
• Current L200 first went on sale in 2006.
• Worldwide sales topped 1.1 million in the nine years since the truck has been on the market.
• Sold in 158 countries around the world, but not in the United States or Canada.
• Mitsubishi will start producing a Fiat-dedicated line of the L200; the Fiat Professional commercial vehicles division will rebadge these trucks under the Fiat brand beginning in 2016.
• Main competitors: Toyota HiLux, Nissan Navara, Ford Ranger, Mazda BT-50 and VW Amarok.
• Largest market: Europe (excluding Russia and Ukraine) with 198,530 units sold; the United Kingdom accounts for 54,900 of this total.

Mitsubishi L200/Triton Top 25 Countries (2013) No. Country/Units Sold 1 Thailand 36,471 2 Australia 24,512 3 Brazil 21,376 4 United Arab Emirates 7,148 5 Malaysia 7,063 6 Indonesia 6,784 7 United Kingdom 5,527 8 Russia 5,518 9 Chile 5,496 10 Philippines 3,877 11 Turkey 3,592 12 Iran 3,294 13 Saudi Arabia 2,943 14 Mexico 2,807 15 Peru 1,816 16 South Africa 1,456 17 New Zealand 1,282 18 Morocco 1,256 19 France 1,255 20 Germany 1,078 21 Oman 704 22 Belgium 673 23 Sweden 650 24 Kuwait 566 25 Egypt 541 Source: SEMA calculations from IHS stats Note: Mitsubishi Triton is also called the L200 in certain markets		Mitsubishi L200/Triton Top 25 Countries (2005–2013) No. Country/Units sold 1 Thailand 227,004 2 Brazil 163,011 3 Australia 146,687 4 United Kingdom 51,216 5 Russia 44,752 6 United Arab Emirates 44,639 7 Malaysia 44,337 8 South Africa 38,216 9 Indonesia 36,615 10 Chile 36,393 11 Philippines 34,228 12 Turkey 24,800 13 Saudi Arabia 24,140 14 Iran 19,221 15 Germany 16,149 16 Italy 14,278 17 Mexico 13,263 18 France 11,889 19 Spain 9,879 20 Portugal 9,139 21 New Zealand 8,617 22 Peru 8,509 23 Oman 7,350 24 Morocco 7,192 25 Kuwait 7,044 Source: SEMA calculations from IHS stats Note: Mitsubishi Triton is also called the L200 in certain markets.

Total Global Sales of the Mitsubishi L200/Triton

Year Units Sold
2013 154,347
2005–2013 1,132,358

Four vehicles have been imported into the United States through a special partnership with the U.S. government in order to provide members to vehicles popularly accessorized globally but not in the United States. Each of the vehicles SEMA imports as part of the International Vehicle Measuring Program have received a one-year waiver from Customs, the U.S. Environmental Protection Agency and the National Highway Traffic Safety Administration to be brought into the country on a temporary basis. The waivers can be extended to a total of three years per vehicle.

Source: SEMA calculations from IHS stats

UAZ Hunter

• Version available at the SEMA Garage:
  2014 part-time 4x4
• 2.7L gasoline engine; five-speed manual transmission
• Assembled in Russia

Facts about the UAZ

• Where sold: Primarily Russia but also in Asian markets, including Vietnam, Laos and Mongolia; Europe, including Italy and the Czech Republic; and countries within Central America.
• UAZ Hunter is also known as UAZ 469 and, affectionately, as kozlik (“the goat”); it is an off-roader whose roots lay in the legendary UAZ 469—the Red Army Jeep.
• Current version first went on sale in 2003.
• Has a large following due to its affordable price and ability to be driven in virtually any terrain; simple design allows for easy and inexpensive maintenance and repairs.
• Built by UAZ in Ulyanovsk, a town in the Volga region (750 miles from Saint Petersburg); company produces light utility and military vehicles.

The Future of Small-/Medium-Size

Pickups in the United States

The Toyota Tacoma and Nissan Frontier (and for a time, Honda Ridgeline) have been the only options in the United States in terms of smaller pickups since the production of the third-generation Ford Ranger ended in 2011. That is about to change but with only minimal new offerings. The new ’15 Chevrolet Colorado and the GMC Canyon will be coming to the United States shortly.

Ford officials, while noting in a USA Today article that they are seeking to put a small pickup into the U.S. market, ruled out the importation of the Ford Ranger for now. Noting that the Ford Ranger T6 is nearly 90% the size of the F-150, it is too big for their plans to space out the model offerings; they hinted at perhaps creating a smaller pickup for the U.S. market.

Autoblog is reporting that VW is also watching the developments in the less-than-fullsize pickup market and has not ruled out entering the segment in the future, but there has been no commitment made to bring the popular VW Amarok to the United States.