SEMA News—March 2015

SEMA DATA CO-OP
By Jon Wyly

Driving Sales with Higher-Quality Product Data

Stuff CEOs and Sales Managers Really Need to Know

Think about the last time you personally went to the web to research a potential purchase—and remember that, according to the latest Google research, more than 77% of potential buyers of our products do just that. What were the things that led you to a particular product, brand or even place to buy?

Chances are, you began eliminating options based on the amount of good information available. Can’t find enough detail about Brand X? Let’s take a look at other options. Technical specs on Brand B lacking, but Brand C has lots of great detail to help you make a decision? You start to gravitate away from Brand B. Does Website A have tons of choices with great information while Website Z struggles to present the most basic info and images? I know which direction I would lean.

These are the dynamics of web research, brand recognition and, ultimately, purchase patterns that go on every day in the consumer world. Stats support them, consumers confirm it, and sales verify it.

“But I have my data set in PIES and ACES,” you say. “What more can I do?”

Well, as an old friend in the business, Jerry McCabe, told me some years ago, “It’s all about the data.” If he were updating that statement today, he would tell us, “It’s all about the quality and completeness of the data.”

The good news is that the SEMA Data Co-op now has a special initiative in place to help you make the most of that journey. The Data Quality & Completeness Project is designed with the goal of advancing data quality one sensible step at a time. New score-carding levels of Bronze, Silver, Gold and Platinum set carefully defined targets, and the SDC’s experienced staff of data experts can guide you through to real results. In the end, you have a bird’s-eye view of how your product data stacks up against the rest of the industry and how well you will perform in those important, sales-generating searches that consumers perform every minute of every day.

As a leader in your company, it’s time to set the bar, rally the troops and go for the Gold (or Platinum) standard in product data quality. It’s a great investment in time, costs you nothing at the SDC and will produce lottery-style results over the long run! 

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.

SEMA News—March 2015

SEMA DATA CO-OP
By Jon Wyly

Driving Sales with Higher-Quality Product Data

Stuff CEOs and Sales Managers Really Need to Know

Think about the last time you personally went to the web to research a potential purchase—and remember that, according to the latest Google research, more than 77% of potential buyers of our products do just that. What were the things that led you to a particular product, brand or even place to buy?

Chances are, you began eliminating options based on the amount of good information available. Can’t find enough detail about Brand X? Let’s take a look at other options. Technical specs on Brand B lacking, but Brand C has lots of great detail to help you make a decision? You start to gravitate away from Brand B. Does Website A have tons of choices with great information while Website Z struggles to present the most basic info and images? I know which direction I would lean.

These are the dynamics of web research, brand recognition and, ultimately, purchase patterns that go on every day in the consumer world. Stats support them, consumers confirm it, and sales verify it.

“But I have my data set in PIES and ACES,” you say. “What more can I do?”

Well, as an old friend in the business, Jerry McCabe, told me some years ago, “It’s all about the data.” If he were updating that statement today, he would tell us, “It’s all about the quality and completeness of the data.”

The good news is that the SEMA Data Co-op now has a special initiative in place to help you make the most of that journey. The Data Quality & Completeness Project is designed with the goal of advancing data quality one sensible step at a time. New score-carding levels of Bronze, Silver, Gold and Platinum set carefully defined targets, and the SDC’s experienced staff of data experts can guide you through to real results. In the end, you have a bird’s-eye view of how your product data stacks up against the rest of the industry and how well you will perform in those important, sales-generating searches that consumers perform every minute of every day.

As a leader in your company, it’s time to set the bar, rally the troops and go for the Gold (or Platinum) standard in product data quality. It’s a great investment in time, costs you nothing at the SDC and will produce lottery-style results over the long run! 

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.

By SEMA Washington, D.C., Staff

Under a Kentucky bill, vehicles 20 years old or older would no longer be presumed to be in "original factory" or "classic" condition.

Legislation to put in place a new valuation procedure for older vehicles was approved by the Kentucky House and now moves to the Senate Transportation Committee for consideration. Under the bill, vehicles 20 years old or older would no longer be presumed to be in "original factory" or "classic" condition. Original factory and classic vehicles are currently assessed as high-value collectibles. This measure instead provides three options for assessing the value of these vehicles.

For more information, visit the SEMA Action Network website. For details, contact Steve McDonald at stevem@sema.org.

By SEMA Washington, D.C., Staff

Under a Kentucky bill, vehicles 20 years old or older would no longer be presumed to be in "original factory" or "classic" condition.

Legislation to put in place a new valuation procedure for older vehicles was approved by the Kentucky House and now moves to the Senate Transportation Committee for consideration. Under the bill, vehicles 20 years old or older would no longer be presumed to be in "original factory" or "classic" condition. Original factory and classic vehicles are currently assessed as high-value collectibles. This measure instead provides three options for assessing the value of these vehicles.

For more information, visit the SEMA Action Network website. For details, contact Steve McDonald at stevem@sema.org.

By SEMA Washington, D.C., Staff

Under a Kentucky bill, vehicles 20 years old or older would no longer be presumed to be in "original factory" or "classic" condition.

Legislation to put in place a new valuation procedure for older vehicles was approved by the Kentucky House and now moves to the Senate Transportation Committee for consideration. Under the bill, vehicles 20 years old or older would no longer be presumed to be in "original factory" or "classic" condition. Original factory and classic vehicles are currently assessed as high-value collectibles. This measure instead provides three options for assessing the value of these vehicles.

For more information, visit the SEMA Action Network website. For details, contact Steve McDonald at stevem@sema.org.

By SEMA Washington, D.C., Staff

Under a Kentucky bill, vehicles 20 years old or older would no longer be presumed to be in "original factory" or "classic" condition.

Legislation to put in place a new valuation procedure for older vehicles was approved by the Kentucky House and now moves to the Senate Transportation Committee for consideration. Under the bill, vehicles 20 years old or older would no longer be presumed to be in "original factory" or "classic" condition. Original factory and classic vehicles are currently assessed as high-value collectibles. This measure instead provides three options for assessing the value of these vehicles.

For more information, visit the SEMA Action Network website. For details, contact Steve McDonald at stevem@sema.org.

By SEMA Washington, D.C., Staff

	SEMA-supported legislation has been introduced in the U.S. House of Representatives directing the National Academy of Sciences to conduct a study on the handling requirements for recreational off-highway vehicles proposed by the Consumer Product Safety Commission (CPSC).

SEMA-supported legislation (HR 999) has been introduced in the U.S. House of Representatives directing the National Academy of Sciences to conduct a study on the handling requirements for recreational off-highway vehicles (ROVs) proposed by the Consumer Product Safety Commission (CPSC). ROVs generally accommodate a side-by-side driver/passenger in a compartment equipped with roll bars and can attain speeds greater than 30 mph.

The legislation would postpone further action on the CPSC’s proposed rule pending the analysis. SEMA has joined with many other companies and organizations to support an alternative industry ROV standard that is very similar to the CPSC rule but which does not stifle future design innovations and potentially limit use. The industry standard recognizes that there are a wide variety of uses and terrains for which ROVs are constructed, from utility to recreation.

For more information, visit the SEMA Action Network (SAN) website. For details, contact Eric Snyder at erics@sema.org.

By SEMA Washington, D.C., Staff

	SEMA-supported legislation has been introduced in the U.S. House of Representatives directing the National Academy of Sciences to conduct a study on the handling requirements for recreational off-highway vehicles proposed by the Consumer Product Safety Commission (CPSC).

SEMA-supported legislation (HR 999) has been introduced in the U.S. House of Representatives directing the National Academy of Sciences to conduct a study on the handling requirements for recreational off-highway vehicles (ROVs) proposed by the Consumer Product Safety Commission (CPSC). ROVs generally accommodate a side-by-side driver/passenger in a compartment equipped with roll bars and can attain speeds greater than 30 mph.

The legislation would postpone further action on the CPSC’s proposed rule pending the analysis. SEMA has joined with many other companies and organizations to support an alternative industry ROV standard that is very similar to the CPSC rule but which does not stifle future design innovations and potentially limit use. The industry standard recognizes that there are a wide variety of uses and terrains for which ROVs are constructed, from utility to recreation.

For more information, visit the SEMA Action Network (SAN) website. For details, contact Eric Snyder at erics@sema.org.