By Becca Butler

	2014 SEMA Show exhibitor Omni United executed an innovative public relations campaign that resulted in quality coverage, 77.4 million media impressions and new business arrangements with more than 1,000 retail locations across the United States.

While more than 3,000 credentialed media attend the SEMA Show each year, standing out from among 2,000-plus exhibitors and getting the attention of reporters who are overworked and on tight deadlines can be challenging. Yet, a good media strategy along with a well-executed trade show plan can generate increased product awareness and lead to profitable sales.

Case in point: 2014 SEMA Show exhibitor Omni United (S) Pte. Ltd. executed an innovative public relations campaign that resulted in quality coverage, 77.4 million media impressions and new business arrangements with more than 1,000 retail locations across the United States. While every exhibitor is unique and results will vary from company to company, there are some key strategies used by Omni United that could benefit other SEMA Show exhibitors:

• Have someone dedicated to media efforts: Omni United tasked an outside public-relations agency, Laughlin Constable, to execute its media campaign. Having an outside agency/consultant has many benefits, especially since they typically have media relations experience and resources. However, exhibitors can still be successful by keeping their media relations in-house. The key is to assign someone the responsibility of managing the media program and to not treat it as a secondary thought. While your primary business is getting the product ready and selling to buyers, making the media a priority will lead to top results.

• Targeted media outreach: Media at the SEMA Show cover an array of market segments, including motorsports, off-road, mobile electronics and more. As expected, Omni United focused its PR campaign on the tire media. However, Omni United also included general automotive and consumer media, and—because the tire line uses a rubber compound that is eventually recycled and used in the outsoles of Timberland boots and shoes—fashion and environmental reporters were also included. Omni United conducted web-based research and an audit to identify relevant media who covered the SEMA Show in previous years and reporters who would potentially be interested in their story.

• Pitch to the media before the SEMA Show opens: Reporters were contacted months before the SEMA Show and offered story ideas, images, facts and access to high-level company executives. Publications that were planning special SEMA Show editions were also invited, under embargo, to individual briefings with company executives in advance of the Show opening.

• Post press releases in the SEMA Show online media center: In addition to targeting the reporters on the targeted media list that Omni United created, the exhibitor posted news releases in the SEMA Show online media center. This ensured that reporters looking for Show-related news did not miss out on their story.

• Enter the New Products Showcase: Omni United also entered their new Timberland Cross Tire into the New Products Showcase, which generated additional coverage in SEMA’s publications and online. Exhibitors can take advantage of the New Products Showcase by entering a qualified product for free. And, providing a detailed description of that product can generate additional exposure and drive traffic to the booth.

• Create a comprehensive press kit: Knowing that thousands of media outlets would be at the SEMA Show, Omni United developed a comprehensive press kit to be distributed onsite at the event. In addition to having press kits available to reporters in the booth, exhibitors are able to place press kits and releases in the official SEMA Show Media Center at no cost.

Coverage of the new Omni Timberland Tires can be found in all three major tire trades, an online feature in the USA Today, as a major feature in the business section of the Las Vegas Review-Journal and in a three-minute segment by KLAS-TV 8’s environmental reporter. Timberland also received coverage in Women’s Wear Daily, Footwear Industry, Forbes.com, Off-Road, Rubber News, Environmental Leader, Sustainablog, GreenBiz, the Winston-Salem Journal and the Traverse City Record-Eagle.

To learn more about all of the PR opportunities available for exhibitors, visit the Exhibitor Services Manual or contact an account rep at sales@sema.org or 909-396-0289.

By Becca Butler

	2014 SEMA Show exhibitor Omni United executed an innovative public relations campaign that resulted in quality coverage, 77.4 million media impressions and new business arrangements with more than 1,000 retail locations across the United States.

While more than 3,000 credentialed media attend the SEMA Show each year, standing out from among 2,000-plus exhibitors and getting the attention of reporters who are overworked and on tight deadlines can be challenging. Yet, a good media strategy along with a well-executed trade show plan can generate increased product awareness and lead to profitable sales.

Case in point: 2014 SEMA Show exhibitor Omni United (S) Pte. Ltd. executed an innovative public relations campaign that resulted in quality coverage, 77.4 million media impressions and new business arrangements with more than 1,000 retail locations across the United States. While every exhibitor is unique and results will vary from company to company, there are some key strategies used by Omni United that could benefit other SEMA Show exhibitors:

• Have someone dedicated to media efforts: Omni United tasked an outside public-relations agency, Laughlin Constable, to execute its media campaign. Having an outside agency/consultant has many benefits, especially since they typically have media relations experience and resources. However, exhibitors can still be successful by keeping their media relations in-house. The key is to assign someone the responsibility of managing the media program and to not treat it as a secondary thought. While your primary business is getting the product ready and selling to buyers, making the media a priority will lead to top results.

• Targeted media outreach: Media at the SEMA Show cover an array of market segments, including motorsports, off-road, mobile electronics and more. As expected, Omni United focused its PR campaign on the tire media. However, Omni United also included general automotive and consumer media, and—because the tire line uses a rubber compound that is eventually recycled and used in the outsoles of Timberland boots and shoes—fashion and environmental reporters were also included. Omni United conducted web-based research and an audit to identify relevant media who covered the SEMA Show in previous years and reporters who would potentially be interested in their story.

• Pitch to the media before the SEMA Show opens: Reporters were contacted months before the SEMA Show and offered story ideas, images, facts and access to high-level company executives. Publications that were planning special SEMA Show editions were also invited, under embargo, to individual briefings with company executives in advance of the Show opening.

• Post press releases in the SEMA Show online media center: In addition to targeting the reporters on the targeted media list that Omni United created, the exhibitor posted news releases in the SEMA Show online media center. This ensured that reporters looking for Show-related news did not miss out on their story.

• Enter the New Products Showcase: Omni United also entered their new Timberland Cross Tire into the New Products Showcase, which generated additional coverage in SEMA’s publications and online. Exhibitors can take advantage of the New Products Showcase by entering a qualified product for free. And, providing a detailed description of that product can generate additional exposure and drive traffic to the booth.

• Create a comprehensive press kit: Knowing that thousands of media outlets would be at the SEMA Show, Omni United developed a comprehensive press kit to be distributed onsite at the event. In addition to having press kits available to reporters in the booth, exhibitors are able to place press kits and releases in the official SEMA Show Media Center at no cost.

Coverage of the new Omni Timberland Tires can be found in all three major tire trades, an online feature in the USA Today, as a major feature in the business section of the Las Vegas Review-Journal and in a three-minute segment by KLAS-TV 8’s environmental reporter. Timberland also received coverage in Women’s Wear Daily, Footwear Industry, Forbes.com, Off-Road, Rubber News, Environmental Leader, Sustainablog, GreenBiz, the Winston-Salem Journal and the Traverse City Record-Eagle.

To learn more about all of the PR opportunities available for exhibitors, visit the Exhibitor Services Manual or contact an account rep at sales@sema.org or 909-396-0289.

	Product demonstrations are a great way to attract buyers to your booth.

• Choose your products: Chances are you already know what product(s) you are debuting. Ensure you have a comprehensive list of all the products you plan to showcase at the SEMA Show. Many exhibitors choose to include existing products in their SEMA Show plans, since 25% of all buyers at the SEMA Show have never attended the annual event before and may not already be familiar with your existing products. You may also want to feature cross-marketing products and promote those lines to attract new customers.

• Find your attention-grabber: Many buyers discover new exhibitors simply by walking by exhibitors’ booths. But research shows that there are certain features that typically draw a buyer into a booth, such as a product or vehicle display or a product demonstration. Other things to consider are contests, giveaways, celebrity appearances and booth design. If you are considering a contest, learn about promotion and contest rules.

• Develop marketing materials: Now is the time to develop your marketing materials for the Show. Whether it’s brochures, postcards, press releases or ads, your company’s brand will best be displayed through the marketing materials you provide to potential buyers in the weeks leading up to and during the Show.

• Confirm your vendors: Many exhibitors hire third-party contractors to perform services, such as installation, sound and lighting, production and more. Exhibitors using contractors who are not official SEMA Show contractors are required to submit an Exhibitor-Appointed Contractor Agreement. While the deadline to submit this agreement is not until October 18, exhibitors should begin securing their contractors now, allowing for enough time to review proposals and confirm their services.

• Submit your feature vehicle application: The SEMA Show feature vehicle program gives exhibitors additional exposure and generates interest by displaying a vehicle with their products in a featured location outside the Las Vegas Convention Center. The deadline to submit a feature vehicle application is September 18. Get your application in as soon as possible; limited space is available.

	Product demonstrations are a great way to attract buyers to your booth.

• Choose your products: Chances are you already know what product(s) you are debuting. Ensure you have a comprehensive list of all the products you plan to showcase at the SEMA Show. Many exhibitors choose to include existing products in their SEMA Show plans, since 25% of all buyers at the SEMA Show have never attended the annual event before and may not already be familiar with your existing products. You may also want to feature cross-marketing products and promote those lines to attract new customers.

• Find your attention-grabber: Many buyers discover new exhibitors simply by walking by exhibitors’ booths. But research shows that there are certain features that typically draw a buyer into a booth, such as a product or vehicle display or a product demonstration. Other things to consider are contests, giveaways, celebrity appearances and booth design. If you are considering a contest, learn about promotion and contest rules.

• Develop marketing materials: Now is the time to develop your marketing materials for the Show. Whether it’s brochures, postcards, press releases or ads, your company’s brand will best be displayed through the marketing materials you provide to potential buyers in the weeks leading up to and during the Show.

• Confirm your vendors: Many exhibitors hire third-party contractors to perform services, such as installation, sound and lighting, production and more. Exhibitors using contractors who are not official SEMA Show contractors are required to submit an Exhibitor-Appointed Contractor Agreement. While the deadline to submit this agreement is not until October 18, exhibitors should begin securing their contractors now, allowing for enough time to review proposals and confirm their services.

• Submit your feature vehicle application: The SEMA Show feature vehicle program gives exhibitors additional exposure and generates interest by displaying a vehicle with their products in a featured location outside the Las Vegas Convention Center. The deadline to submit a feature vehicle application is September 18. Get your application in as soon as possible; limited space is available.

By Monika Earle

	The rollers are being resurfaced on the SEMA Garage’s dyno.
	Using the SEMA Garage’s new 3D printer, members are able to print durable products in up to nine different materials as large as 16x14x16 in.

SEMA council and network members recently gathered at the SEMA Garage, where they received an advance preview of some of the upgrades and improvements being made to the product development center in Diamond Bar, California. Since opening less than two years ago, the 15,000-sq.-ft. facility has served as an industry resource to help manufacturers develop products quickly and cost effectively.

The SEMA Garage is currently undergoing renovations and will include upgraded equipment and new technology that will better serve the industry’s needs.

“The SEMA Garage has proven to be a valuable resource to the industry,” said Mike Spagnola, SEMA vice president of OEM and product development. “We are excited to build upon the success that we’ve seen and bring new, upgraded equipment to the Garage.”

Among the new tools and equipment that will be available at the SEMA Garage include:

• 3D Scanner: Your engineers, quality control and analytic departments will be able to create and obtain custom scans on the products of your choice. An upgraded scanner (FARO Edge ScanArm HD with rapid point cloud collection) features improved resolution with greater accuracy, reducing the product development cycle from months to weeks.

• 3D Printer: Create, print and test physical models of your products before investing in production costs. Using the SEMA Garage’s new 3D printer (Fortus 450mc 3D production system), members are able to print durable products in up to nine different materials as large as 16x14x16 in.

• Emissions and Dyno Lab: SEMA members will be able to obtain emissions certification and test performance products in the purpose-built lab that is being renovated to include the newest and most advanced tools, including state-of-the-art AVL equipment, new dyno and lab upgrades. Everything, including expert staff who work as advocates for members, is available to assist members and streamline the certification process.

• Training Center: Whether members want to hold sales meetings, film training videos or host a customer appreciation celebration, the training center will serve as an ideal location. Situated on the second floor of the SEMA Garage, the space is being expanded to accommodate a larger group, and new A/V equipment will offer members greater options for their presentations.

Renovations are scheduled to be completed by August 2015. In the meantime, the photo studio—which includes a photo cove large enough to accommodate a full-sized vehicle—is available for use. Expert staff are available to keep members seeking emissions certification and exclusive member Measuring Sessions continue to be scheduled.

For details about the SEMA Garage, contact Rachael Salazar at rachaels@sema.org or visit www.semagarage.com.

By Monika Earle

	The rollers are being resurfaced on the SEMA Garage’s dyno.
	Using the SEMA Garage’s new 3D printer, members are able to print durable products in up to nine different materials as large as 16x14x16 in.

SEMA council and network members recently gathered at the SEMA Garage, where they received an advance preview of some of the upgrades and improvements being made to the product development center in Diamond Bar, California. Since opening less than two years ago, the 15,000-sq.-ft. facility has served as an industry resource to help manufacturers develop products quickly and cost effectively.

The SEMA Garage is currently undergoing renovations and will include upgraded equipment and new technology that will better serve the industry’s needs.

“The SEMA Garage has proven to be a valuable resource to the industry,” said Mike Spagnola, SEMA vice president of OEM and product development. “We are excited to build upon the success that we’ve seen and bring new, upgraded equipment to the Garage.”

Among the new tools and equipment that will be available at the SEMA Garage include:

• 3D Scanner: Your engineers, quality control and analytic departments will be able to create and obtain custom scans on the products of your choice. An upgraded scanner (FARO Edge ScanArm HD with rapid point cloud collection) features improved resolution with greater accuracy, reducing the product development cycle from months to weeks.

• 3D Printer: Create, print and test physical models of your products before investing in production costs. Using the SEMA Garage’s new 3D printer (Fortus 450mc 3D production system), members are able to print durable products in up to nine different materials as large as 16x14x16 in.

• Emissions and Dyno Lab: SEMA members will be able to obtain emissions certification and test performance products in the purpose-built lab that is being renovated to include the newest and most advanced tools, including state-of-the-art AVL equipment, new dyno and lab upgrades. Everything, including expert staff who work as advocates for members, is available to assist members and streamline the certification process.

• Training Center: Whether members want to hold sales meetings, film training videos or host a customer appreciation celebration, the training center will serve as an ideal location. Situated on the second floor of the SEMA Garage, the space is being expanded to accommodate a larger group, and new A/V equipment will offer members greater options for their presentations.

Renovations are scheduled to be completed by August 2015. In the meantime, the photo studio—which includes a photo cove large enough to accommodate a full-sized vehicle—is available for use. Expert staff are available to keep members seeking emissions certification and exclusive member Measuring Sessions continue to be scheduled.

For details about the SEMA Garage, contact Rachael Salazar at rachaels@sema.org or visit www.semagarage.com.

	Applications for the 2015 SEMA Launch Pad, Presented by YEN will be accepted through July 3, 2015. For more information, and to apply, visit www.sema.org/launch-pad.

Amanda Gubbins

SEMA’s Launch Pad competition, now entering its third year, is designed to give automotive innovators, inventors and entrepreneurs under the age of 40 an industry platform for their budding businesses. Applicants from SEMA’s Young Executives Network (YEN) first submit a video introduction to their product or service. A task force of peers carefully evaluates each submission to narrow down the top 10, who advance to a social media voting round. Ultimately, the final five pitch their business plans at the SEMA Show, where a judging panel selects the winner of a comprehensive prize package.

Shawn Chartier participated in the 2014 competition and took his business into the top 10. Custom Offsets LLC is an online gallery of vehicle photos, showcasing custom-wheel installation options for different makes and models.

“People can come out to our website and add their vehicle, but they’ve got to add all of the specs of the wheel sizes, the tire sizes, the suspension information, if they did any modifications as far as trimming and all of that,” Chartier explained. “And we made it so that people can very quickly use filters and search that entire gallery.”

Nearly a year ago, when Chartier applied for Launch Pad, the website included about 2,000 vehicles. He recalls that the site averaged 1,000 views per day. Users also had the option to purchase the wheels and tires through the website, which netted about $100,000 each month. Today, Custom Offsets has greatly increased all of those numbers: 5,000 vehicles, 10,000 daily site visits and $500,000 in sales each month.

Chartier attributes much of this growth and credibility to the Launch Pad competition. In the early days, he saw online chatter questioning if the company was real or not.

“We put the SEMA logo on our website immediately when we became members because we were just really proud to get to the point where we could show that we were a legitimate business, and that we were here to stay. And putting that in front of people, we started to see those questions go away because it just helped establish that we were legitimate,” he said.

While Custom Offsets did not make it to the final round of the competition, Chartier says the experience was worth it for the feedback he gained. Each of the top 10 contestants was invited to participate in a roundtable discussion with the judges following the live competition, allowing them to learn from industry veterans.

“It’s easy to get caught up in the day-to-day work and keep working on selling wheels and tires and keep working on improving the website—but sometimes you’ve got to step back and also play CEO. Think about where the business is going in the next one to three years and who we want to be when we grow up,” said Chartier.

Chartier also competed in “Shark Tank,” and hopes there will be more competitions in store for Custom Offsets in the future—experiences, he says, keep the company thinking about the big picture.

Applications for the 2015 SEMA Launch Pad, Presented by YEN will be accepted through July 3, 2015. For more information, and to apply, visit www.sema.org/launch-pad. For more information, contact Bryan Harrison at bryanh@sema.org.

	Applications for the 2015 SEMA Launch Pad, Presented by YEN will be accepted through July 3, 2015. For more information, and to apply, visit www.sema.org/launch-pad.

Amanda Gubbins

SEMA’s Launch Pad competition, now entering its third year, is designed to give automotive innovators, inventors and entrepreneurs under the age of 40 an industry platform for their budding businesses. Applicants from SEMA’s Young Executives Network (YEN) first submit a video introduction to their product or service. A task force of peers carefully evaluates each submission to narrow down the top 10, who advance to a social media voting round. Ultimately, the final five pitch their business plans at the SEMA Show, where a judging panel selects the winner of a comprehensive prize package.

Shawn Chartier participated in the 2014 competition and took his business into the top 10. Custom Offsets LLC is an online gallery of vehicle photos, showcasing custom-wheel installation options for different makes and models.

“People can come out to our website and add their vehicle, but they’ve got to add all of the specs of the wheel sizes, the tire sizes, the suspension information, if they did any modifications as far as trimming and all of that,” Chartier explained. “And we made it so that people can very quickly use filters and search that entire gallery.”

Nearly a year ago, when Chartier applied for Launch Pad, the website included about 2,000 vehicles. He recalls that the site averaged 1,000 views per day. Users also had the option to purchase the wheels and tires through the website, which netted about $100,000 each month. Today, Custom Offsets has greatly increased all of those numbers: 5,000 vehicles, 10,000 daily site visits and $500,000 in sales each month.

Chartier attributes much of this growth and credibility to the Launch Pad competition. In the early days, he saw online chatter questioning if the company was real or not.

“We put the SEMA logo on our website immediately when we became members because we were just really proud to get to the point where we could show that we were a legitimate business, and that we were here to stay. And putting that in front of people, we started to see those questions go away because it just helped establish that we were legitimate,” he said.

While Custom Offsets did not make it to the final round of the competition, Chartier says the experience was worth it for the feedback he gained. Each of the top 10 contestants was invited to participate in a roundtable discussion with the judges following the live competition, allowing them to learn from industry veterans.

“It’s easy to get caught up in the day-to-day work and keep working on selling wheels and tires and keep working on improving the website—but sometimes you’ve got to step back and also play CEO. Think about where the business is going in the next one to three years and who we want to be when we grow up,” said Chartier.

Chartier also competed in “Shark Tank,” and hopes there will be more competitions in store for Custom Offsets in the future—experiences, he says, keep the company thinking about the big picture.

Applications for the 2015 SEMA Launch Pad, Presented by YEN will be accepted through July 3, 2015. For more information, and to apply, visit www.sema.org/launch-pad. For more information, contact Bryan Harrison at bryanh@sema.org.

	Applications for the 2015 SEMA Launch Pad, Presented by YEN will be accepted through July 3, 2015. For more information, and to apply, visit www.sema.org/launch-pad.

Amanda Gubbins

SEMA’s Launch Pad competition, now entering its third year, is designed to give automotive innovators, inventors and entrepreneurs under the age of 40 an industry platform for their budding businesses. Applicants from SEMA’s Young Executives Network (YEN) first submit a video introduction to their product or service. A task force of peers carefully evaluates each submission to narrow down the top 10, who advance to a social media voting round. Ultimately, the final five pitch their business plans at the SEMA Show, where a judging panel selects the winner of a comprehensive prize package.

Shawn Chartier participated in the 2014 competition and took his business into the top 10. Custom Offsets LLC is an online gallery of vehicle photos, showcasing custom-wheel installation options for different makes and models.

“People can come out to our website and add their vehicle, but they’ve got to add all of the specs of the wheel sizes, the tire sizes, the suspension information, if they did any modifications as far as trimming and all of that,” Chartier explained. “And we made it so that people can very quickly use filters and search that entire gallery.”

Nearly a year ago, when Chartier applied for Launch Pad, the website included about 2,000 vehicles. He recalls that the site averaged 1,000 views per day. Users also had the option to purchase the wheels and tires through the website, which netted about $100,000 each month. Today, Custom Offsets has greatly increased all of those numbers: 5,000 vehicles, 10,000 daily site visits and $500,000 in sales each month.

Chartier attributes much of this growth and credibility to the Launch Pad competition. In the early days, he saw online chatter questioning if the company was real or not.

“We put the SEMA logo on our website immediately when we became members because we were just really proud to get to the point where we could show that we were a legitimate business, and that we were here to stay. And putting that in front of people, we started to see those questions go away because it just helped establish that we were legitimate,” he said.

While Custom Offsets did not make it to the final round of the competition, Chartier says the experience was worth it for the feedback he gained. Each of the top 10 contestants was invited to participate in a roundtable discussion with the judges following the live competition, allowing them to learn from industry veterans.

“It’s easy to get caught up in the day-to-day work and keep working on selling wheels and tires and keep working on improving the website—but sometimes you’ve got to step back and also play CEO. Think about where the business is going in the next one to three years and who we want to be when we grow up,” said Chartier.

Chartier also competed in “Shark Tank,” and hopes there will be more competitions in store for Custom Offsets in the future—experiences, he says, keep the company thinking about the big picture.

Applications for the 2015 SEMA Launch Pad, Presented by YEN will be accepted through July 3, 2015. For more information, and to apply, visit www.sema.org/launch-pad. For more information, contact Bryan Harrison at bryanh@sema.org.

	Applications for the 2015 SEMA Launch Pad, Presented by YEN will be accepted through July 3, 2015. For more information, and to apply, visit www.sema.org/launch-pad.

Amanda Gubbins

SEMA’s Launch Pad competition, now entering its third year, is designed to give automotive innovators, inventors and entrepreneurs under the age of 40 an industry platform for their budding businesses. Applicants from SEMA’s Young Executives Network (YEN) first submit a video introduction to their product or service. A task force of peers carefully evaluates each submission to narrow down the top 10, who advance to a social media voting round. Ultimately, the final five pitch their business plans at the SEMA Show, where a judging panel selects the winner of a comprehensive prize package.

Shawn Chartier participated in the 2014 competition and took his business into the top 10. Custom Offsets LLC is an online gallery of vehicle photos, showcasing custom-wheel installation options for different makes and models.

“People can come out to our website and add their vehicle, but they’ve got to add all of the specs of the wheel sizes, the tire sizes, the suspension information, if they did any modifications as far as trimming and all of that,” Chartier explained. “And we made it so that people can very quickly use filters and search that entire gallery.”

Nearly a year ago, when Chartier applied for Launch Pad, the website included about 2,000 vehicles. He recalls that the site averaged 1,000 views per day. Users also had the option to purchase the wheels and tires through the website, which netted about $100,000 each month. Today, Custom Offsets has greatly increased all of those numbers: 5,000 vehicles, 10,000 daily site visits and $500,000 in sales each month.

Chartier attributes much of this growth and credibility to the Launch Pad competition. In the early days, he saw online chatter questioning if the company was real or not.

“We put the SEMA logo on our website immediately when we became members because we were just really proud to get to the point where we could show that we were a legitimate business, and that we were here to stay. And putting that in front of people, we started to see those questions go away because it just helped establish that we were legitimate,” he said.

While Custom Offsets did not make it to the final round of the competition, Chartier says the experience was worth it for the feedback he gained. Each of the top 10 contestants was invited to participate in a roundtable discussion with the judges following the live competition, allowing them to learn from industry veterans.

“It’s easy to get caught up in the day-to-day work and keep working on selling wheels and tires and keep working on improving the website—but sometimes you’ve got to step back and also play CEO. Think about where the business is going in the next one to three years and who we want to be when we grow up,” said Chartier.

Chartier also competed in “Shark Tank,” and hopes there will be more competitions in store for Custom Offsets in the future—experiences, he says, keep the company thinking about the big picture.

Applications for the 2015 SEMA Launch Pad, Presented by YEN will be accepted through July 3, 2015. For more information, and to apply, visit www.sema.org/launch-pad. For more information, contact Bryan Harrison at bryanh@sema.org.