SEMA News—August 2015

SEMA DATA CO-OP
By Jon Wyly

You Don’t Really Need Well-Managed Product Data to Succeed in Business?

Maybe all this hype about product data is just that—overblown excitement from a few nerdy technologists who are trying to tell us that more and more people will be demanding digitized information to power their so-called “electronic catalogs.” Heck, what’s wrong with paper catalogs anyway? Or the idea that the Internet is going to continue to grow and grow and might even eventually be a big part of consumer purchasing habits? Inconceivable! Statements like these sure make you wonder where some of these crazy ideas come from, don’t they?

After all, there are plenty of examples where visionaries of the past have seen through all the hype of jumping on board with the latest thing, or who were able to put a stop to some ridiculous technological idea before it got out of hand. Here are a few famous quotes that prove my point:

“I think there is a world market for maybe five computers.”—Thomas Watson, chairman of IBM, 1943

“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.”—The editor in charge of business books for Prentice Hall, 1957

“There is no reason anyone would want a computer in their home.”—Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977

“We don’t like their sound, and guitar music is on the way out.”—Decca Recording Co. rejecting the Beatles, 1962

“There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will.”—Albert Einstein, 1932

See what I mean? Obviously, we all know that computers never were widely accepted in business, much less ever used in households. And data processing? What’s that anyway? Personally, I’ve never heard of the Beatles, and that Einstein was supposed to be the smartest guy who ever lived, so he couldn’t have been wrong about that nuclear energy thing, right?

Or maybe—just maybe—there is something to this data thing after all.

Perhaps the Internet will continue to grow, and consumers will rely more and more on information available at their fingertips to make buying decisions. Crazy as it sounds, it could be that businesses will indeed become more reliant on digital catalogs and (gasp!) stop using paper catalogs altogether! Could it be that quality product data could actually become a game changer in the race for business efficiency, growth and profitability? I think so.

So what do you say? Are you a “visionary” of the type described at the start of this rant, or are you, as my good friend Bob Moore likes to say, “skating to where the puck is going to be”?

The SEMA Data Co-op is here to help.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.
 

SEMA News—August 2015

SEMA DATA CO-OP
By Jon Wyly

You Don’t Really Need Well-Managed Product Data to Succeed in Business?

Maybe all this hype about product data is just that—overblown excitement from a few nerdy technologists who are trying to tell us that more and more people will be demanding digitized information to power their so-called “electronic catalogs.” Heck, what’s wrong with paper catalogs anyway? Or the idea that the Internet is going to continue to grow and grow and might even eventually be a big part of consumer purchasing habits? Inconceivable! Statements like these sure make you wonder where some of these crazy ideas come from, don’t they?

After all, there are plenty of examples where visionaries of the past have seen through all the hype of jumping on board with the latest thing, or who were able to put a stop to some ridiculous technological idea before it got out of hand. Here are a few famous quotes that prove my point:

“I think there is a world market for maybe five computers.”—Thomas Watson, chairman of IBM, 1943

“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.”—The editor in charge of business books for Prentice Hall, 1957

“There is no reason anyone would want a computer in their home.”—Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977

“We don’t like their sound, and guitar music is on the way out.”—Decca Recording Co. rejecting the Beatles, 1962

“There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will.”—Albert Einstein, 1932

See what I mean? Obviously, we all know that computers never were widely accepted in business, much less ever used in households. And data processing? What’s that anyway? Personally, I’ve never heard of the Beatles, and that Einstein was supposed to be the smartest guy who ever lived, so he couldn’t have been wrong about that nuclear energy thing, right?

Or maybe—just maybe—there is something to this data thing after all.

Perhaps the Internet will continue to grow, and consumers will rely more and more on information available at their fingertips to make buying decisions. Crazy as it sounds, it could be that businesses will indeed become more reliant on digital catalogs and (gasp!) stop using paper catalogs altogether! Could it be that quality product data could actually become a game changer in the race for business efficiency, growth and profitability? I think so.

So what do you say? Are you a “visionary” of the type described at the start of this rant, or are you, as my good friend Bob Moore likes to say, “skating to where the puck is going to be”?

The SEMA Data Co-op is here to help.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.
 

SEMA News—August 2015

SEMA DATA CO-OP
By Jon Wyly

You Don’t Really Need Well-Managed Product Data to Succeed in Business?

Maybe all this hype about product data is just that—overblown excitement from a few nerdy technologists who are trying to tell us that more and more people will be demanding digitized information to power their so-called “electronic catalogs.” Heck, what’s wrong with paper catalogs anyway? Or the idea that the Internet is going to continue to grow and grow and might even eventually be a big part of consumer purchasing habits? Inconceivable! Statements like these sure make you wonder where some of these crazy ideas come from, don’t they?

After all, there are plenty of examples where visionaries of the past have seen through all the hype of jumping on board with the latest thing, or who were able to put a stop to some ridiculous technological idea before it got out of hand. Here are a few famous quotes that prove my point:

“I think there is a world market for maybe five computers.”—Thomas Watson, chairman of IBM, 1943

“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.”—The editor in charge of business books for Prentice Hall, 1957

“There is no reason anyone would want a computer in their home.”—Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977

“We don’t like their sound, and guitar music is on the way out.”—Decca Recording Co. rejecting the Beatles, 1962

“There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will.”—Albert Einstein, 1932

See what I mean? Obviously, we all know that computers never were widely accepted in business, much less ever used in households. And data processing? What’s that anyway? Personally, I’ve never heard of the Beatles, and that Einstein was supposed to be the smartest guy who ever lived, so he couldn’t have been wrong about that nuclear energy thing, right?

Or maybe—just maybe—there is something to this data thing after all.

Perhaps the Internet will continue to grow, and consumers will rely more and more on information available at their fingertips to make buying decisions. Crazy as it sounds, it could be that businesses will indeed become more reliant on digital catalogs and (gasp!) stop using paper catalogs altogether! Could it be that quality product data could actually become a game changer in the race for business efficiency, growth and profitability? I think so.

So what do you say? Are you a “visionary” of the type described at the start of this rant, or are you, as my good friend Bob Moore likes to say, “skating to where the puck is going to be”?

The SEMA Data Co-op is here to help.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.
 

SEMA News—August 2015

SEMA DATA CO-OP
By Jon Wyly

You Don’t Really Need Well-Managed Product Data to Succeed in Business?

Maybe all this hype about product data is just that—overblown excitement from a few nerdy technologists who are trying to tell us that more and more people will be demanding digitized information to power their so-called “electronic catalogs.” Heck, what’s wrong with paper catalogs anyway? Or the idea that the Internet is going to continue to grow and grow and might even eventually be a big part of consumer purchasing habits? Inconceivable! Statements like these sure make you wonder where some of these crazy ideas come from, don’t they?

After all, there are plenty of examples where visionaries of the past have seen through all the hype of jumping on board with the latest thing, or who were able to put a stop to some ridiculous technological idea before it got out of hand. Here are a few famous quotes that prove my point:

“I think there is a world market for maybe five computers.”—Thomas Watson, chairman of IBM, 1943

“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.”—The editor in charge of business books for Prentice Hall, 1957

“There is no reason anyone would want a computer in their home.”—Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977

“We don’t like their sound, and guitar music is on the way out.”—Decca Recording Co. rejecting the Beatles, 1962

“There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will.”—Albert Einstein, 1932

See what I mean? Obviously, we all know that computers never were widely accepted in business, much less ever used in households. And data processing? What’s that anyway? Personally, I’ve never heard of the Beatles, and that Einstein was supposed to be the smartest guy who ever lived, so he couldn’t have been wrong about that nuclear energy thing, right?

Or maybe—just maybe—there is something to this data thing after all.

Perhaps the Internet will continue to grow, and consumers will rely more and more on information available at their fingertips to make buying decisions. Crazy as it sounds, it could be that businesses will indeed become more reliant on digital catalogs and (gasp!) stop using paper catalogs altogether! Could it be that quality product data could actually become a game changer in the race for business efficiency, growth and profitability? I think so.

So what do you say? Are you a “visionary” of the type described at the start of this rant, or are you, as my good friend Bob Moore likes to say, “skating to where the puck is going to be”?

The SEMA Data Co-op is here to help.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.
 

SEMA News—August 2015

SEMA DATA CO-OP
By Jon Wyly

You Don’t Really Need Well-Managed Product Data to Succeed in Business?

Maybe all this hype about product data is just that—overblown excitement from a few nerdy technologists who are trying to tell us that more and more people will be demanding digitized information to power their so-called “electronic catalogs.” Heck, what’s wrong with paper catalogs anyway? Or the idea that the Internet is going to continue to grow and grow and might even eventually be a big part of consumer purchasing habits? Inconceivable! Statements like these sure make you wonder where some of these crazy ideas come from, don’t they?

After all, there are plenty of examples where visionaries of the past have seen through all the hype of jumping on board with the latest thing, or who were able to put a stop to some ridiculous technological idea before it got out of hand. Here are a few famous quotes that prove my point:

“I think there is a world market for maybe five computers.”—Thomas Watson, chairman of IBM, 1943

“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.”—The editor in charge of business books for Prentice Hall, 1957

“There is no reason anyone would want a computer in their home.”—Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977

“We don’t like their sound, and guitar music is on the way out.”—Decca Recording Co. rejecting the Beatles, 1962

“There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will.”—Albert Einstein, 1932

See what I mean? Obviously, we all know that computers never were widely accepted in business, much less ever used in households. And data processing? What’s that anyway? Personally, I’ve never heard of the Beatles, and that Einstein was supposed to be the smartest guy who ever lived, so he couldn’t have been wrong about that nuclear energy thing, right?

Or maybe—just maybe—there is something to this data thing after all.

Perhaps the Internet will continue to grow, and consumers will rely more and more on information available at their fingertips to make buying decisions. Crazy as it sounds, it could be that businesses will indeed become more reliant on digital catalogs and (gasp!) stop using paper catalogs altogether! Could it be that quality product data could actually become a game changer in the race for business efficiency, growth and profitability? I think so.

So what do you say? Are you a “visionary” of the type described at the start of this rant, or are you, as my good friend Bob Moore likes to say, “skating to where the puck is going to be”?

The SEMA Data Co-op is here to help.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.
 

SEMA News—August 2015

SEMA DATA CO-OP
By Jon Wyly

You Don’t Really Need Well-Managed Product Data to Succeed in Business?

Maybe all this hype about product data is just that—overblown excitement from a few nerdy technologists who are trying to tell us that more and more people will be demanding digitized information to power their so-called “electronic catalogs.” Heck, what’s wrong with paper catalogs anyway? Or the idea that the Internet is going to continue to grow and grow and might even eventually be a big part of consumer purchasing habits? Inconceivable! Statements like these sure make you wonder where some of these crazy ideas come from, don’t they?

After all, there are plenty of examples where visionaries of the past have seen through all the hype of jumping on board with the latest thing, or who were able to put a stop to some ridiculous technological idea before it got out of hand. Here are a few famous quotes that prove my point:

“I think there is a world market for maybe five computers.”—Thomas Watson, chairman of IBM, 1943

“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.”—The editor in charge of business books for Prentice Hall, 1957

“There is no reason anyone would want a computer in their home.”—Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977

“We don’t like their sound, and guitar music is on the way out.”—Decca Recording Co. rejecting the Beatles, 1962

“There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will.”—Albert Einstein, 1932

See what I mean? Obviously, we all know that computers never were widely accepted in business, much less ever used in households. And data processing? What’s that anyway? Personally, I’ve never heard of the Beatles, and that Einstein was supposed to be the smartest guy who ever lived, so he couldn’t have been wrong about that nuclear energy thing, right?

Or maybe—just maybe—there is something to this data thing after all.

Perhaps the Internet will continue to grow, and consumers will rely more and more on information available at their fingertips to make buying decisions. Crazy as it sounds, it could be that businesses will indeed become more reliant on digital catalogs and (gasp!) stop using paper catalogs altogether! Could it be that quality product data could actually become a game changer in the race for business efficiency, growth and profitability? I think so.

So what do you say? Are you a “visionary” of the type described at the start of this rant, or are you, as my good friend Bob Moore likes to say, “skating to where the puck is going to be”?

The SEMA Data Co-op is here to help.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.
 

SEMA News—August 2015

SEMA DATA CO-OP
By Jon Wyly

You Don’t Really Need Well-Managed Product Data to Succeed in Business?

Maybe all this hype about product data is just that—overblown excitement from a few nerdy technologists who are trying to tell us that more and more people will be demanding digitized information to power their so-called “electronic catalogs.” Heck, what’s wrong with paper catalogs anyway? Or the idea that the Internet is going to continue to grow and grow and might even eventually be a big part of consumer purchasing habits? Inconceivable! Statements like these sure make you wonder where some of these crazy ideas come from, don’t they?

After all, there are plenty of examples where visionaries of the past have seen through all the hype of jumping on board with the latest thing, or who were able to put a stop to some ridiculous technological idea before it got out of hand. Here are a few famous quotes that prove my point:

“I think there is a world market for maybe five computers.”—Thomas Watson, chairman of IBM, 1943

“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.”—The editor in charge of business books for Prentice Hall, 1957

“There is no reason anyone would want a computer in their home.”—Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977

“We don’t like their sound, and guitar music is on the way out.”—Decca Recording Co. rejecting the Beatles, 1962

“There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will.”—Albert Einstein, 1932

See what I mean? Obviously, we all know that computers never were widely accepted in business, much less ever used in households. And data processing? What’s that anyway? Personally, I’ve never heard of the Beatles, and that Einstein was supposed to be the smartest guy who ever lived, so he couldn’t have been wrong about that nuclear energy thing, right?

Or maybe—just maybe—there is something to this data thing after all.

Perhaps the Internet will continue to grow, and consumers will rely more and more on information available at their fingertips to make buying decisions. Crazy as it sounds, it could be that businesses will indeed become more reliant on digital catalogs and (gasp!) stop using paper catalogs altogether! Could it be that quality product data could actually become a game changer in the race for business efficiency, growth and profitability? I think so.

So what do you say? Are you a “visionary” of the type described at the start of this rant, or are you, as my good friend Bob Moore likes to say, “skating to where the puck is going to be”?

The SEMA Data Co-op is here to help.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.
 

SEMA News—August 2015

LEGISLATIVE AND TECHNICAL AFFAIRS
By Colby Martin

The Driving Force Behind SEMA’s Advocacy Efforts

Newsletter Arms Members With Timely Legislative Action Items

Featuring a cover illustration created by the author, the latest edition of Driving Force detailed the car hobby’s divided feelings on vintage-vehicle bills proposed this year in Maryland and Nevada.

The fight against unfair automotive laws has been spearheaded by the SEMA Action Network (SAN) for nearly two decades. Citizen advocates—individuals from the industry and hobby alike—help shape the course of automotive-related proposals before they become law. While keeping its membership posted on legislative trends throughout the United States and Canada, the SAN offers easy-to-follow guidance on influencing bills in one’s jurisdiction. Urgent in nature, the SAN’s Legislative Action Alert e-mail messages immediately call constituents to speak out in a unified way about legislation making its way through the legislatures. This potent tool has a proven record of successfully swaying lawmakers on high-impact issues.

Although grassroots organization forms the heart of the SAN’s influence, its Driving Force newsletter (www.semasan.com/drivingforce) showcases the bigger picture at the state and federal levels. Since the SAN’s inception in 1997, the publication has been a trusted digest to convey information about the current legislative landscape nationwide. It informs readers about battles affecting the car community even when issues may not directly impact their own jurisdiction. After all, history has demonstrated that what takes place in one state house can easily occur in another, for better or worse.

“I’ve been working on the newsletter for more than a decade now, and I’m very proud of its evolution,” said Mariciel Basallo Fuller, SEMA’s senior graphic designer. “We’ve strived to make it simpler and more visually appealing. More emphasis on graphics, photography, custom illustrations and easy-to-read articles has helped transform this grassroots publication into a powerful voice that now reaches thousands of enthusiasts across the country and beyond.”

The newsletter has been consistently recognized by its contemporaries from the world of automotive publications for service excellence. Each year, the newsletter is a contender for the coveted Golden Quill Award, issued by Old Cars Weekly, as well as honors within the International Automotive Media Competition, a function of the International Society for Vehicle Preservation.

Once a monthly publication, Driving Force is now produced quarterly in hard copy form. However, the title has been supplemented by a timely and streamlined Driving Force Online, which is transmitted to SAN members electronically every two weeks. The biweekly publication has made it more efficient for subscribers—including media and enthusiast networks—to source legislative updates as they occur.

As a member of the industry, get involved with the SAN free of charge at www.semasan/join. As a member, you will receive a complimentary subscription to Driving Force as well as legislative updates as they happen in your jurisdiction—no cost, spam or catch. Ask your colleagues and friends to do the same. After all, great strength comes with great numbers. For more information, contact Colby Martin at 909-978-6721 or san@sema.org.

SEMA News—August 2015

LEGISLATIVE AND TECHNICAL AFFAIRS
By Colby Martin

The Driving Force Behind SEMA’s Advocacy Efforts

Newsletter Arms Members With Timely Legislative Action Items

Featuring a cover illustration created by the author, the latest edition of Driving Force detailed the car hobby’s divided feelings on vintage-vehicle bills proposed this year in Maryland and Nevada.

The fight against unfair automotive laws has been spearheaded by the SEMA Action Network (SAN) for nearly two decades. Citizen advocates—individuals from the industry and hobby alike—help shape the course of automotive-related proposals before they become law. While keeping its membership posted on legislative trends throughout the United States and Canada, the SAN offers easy-to-follow guidance on influencing bills in one’s jurisdiction. Urgent in nature, the SAN’s Legislative Action Alert e-mail messages immediately call constituents to speak out in a unified way about legislation making its way through the legislatures. This potent tool has a proven record of successfully swaying lawmakers on high-impact issues.

Although grassroots organization forms the heart of the SAN’s influence, its Driving Force newsletter (www.semasan.com/drivingforce) showcases the bigger picture at the state and federal levels. Since the SAN’s inception in 1997, the publication has been a trusted digest to convey information about the current legislative landscape nationwide. It informs readers about battles affecting the car community even when issues may not directly impact their own jurisdiction. After all, history has demonstrated that what takes place in one state house can easily occur in another, for better or worse.

“I’ve been working on the newsletter for more than a decade now, and I’m very proud of its evolution,” said Mariciel Basallo Fuller, SEMA’s senior graphic designer. “We’ve strived to make it simpler and more visually appealing. More emphasis on graphics, photography, custom illustrations and easy-to-read articles has helped transform this grassroots publication into a powerful voice that now reaches thousands of enthusiasts across the country and beyond.”

The newsletter has been consistently recognized by its contemporaries from the world of automotive publications for service excellence. Each year, the newsletter is a contender for the coveted Golden Quill Award, issued by Old Cars Weekly, as well as honors within the International Automotive Media Competition, a function of the International Society for Vehicle Preservation.

Once a monthly publication, Driving Force is now produced quarterly in hard copy form. However, the title has been supplemented by a timely and streamlined Driving Force Online, which is transmitted to SAN members electronically every two weeks. The biweekly publication has made it more efficient for subscribers—including media and enthusiast networks—to source legislative updates as they occur.

As a member of the industry, get involved with the SAN free of charge at www.semasan/join. As a member, you will receive a complimentary subscription to Driving Force as well as legislative updates as they happen in your jurisdiction—no cost, spam or catch. Ask your colleagues and friends to do the same. After all, great strength comes with great numbers. For more information, contact Colby Martin at 909-978-6721 or san@sema.org.

SEMA News—August 2015

LEGISLATIVE AND TECHNICAL AFFAIRS
By Colby Martin

The Driving Force Behind SEMA’s Advocacy Efforts

Newsletter Arms Members With Timely Legislative Action Items

Featuring a cover illustration created by the author, the latest edition of Driving Force detailed the car hobby’s divided feelings on vintage-vehicle bills proposed this year in Maryland and Nevada.

The fight against unfair automotive laws has been spearheaded by the SEMA Action Network (SAN) for nearly two decades. Citizen advocates—individuals from the industry and hobby alike—help shape the course of automotive-related proposals before they become law. While keeping its membership posted on legislative trends throughout the United States and Canada, the SAN offers easy-to-follow guidance on influencing bills in one’s jurisdiction. Urgent in nature, the SAN’s Legislative Action Alert e-mail messages immediately call constituents to speak out in a unified way about legislation making its way through the legislatures. This potent tool has a proven record of successfully swaying lawmakers on high-impact issues.

Although grassroots organization forms the heart of the SAN’s influence, its Driving Force newsletter (www.semasan.com/drivingforce) showcases the bigger picture at the state and federal levels. Since the SAN’s inception in 1997, the publication has been a trusted digest to convey information about the current legislative landscape nationwide. It informs readers about battles affecting the car community even when issues may not directly impact their own jurisdiction. After all, history has demonstrated that what takes place in one state house can easily occur in another, for better or worse.

“I’ve been working on the newsletter for more than a decade now, and I’m very proud of its evolution,” said Mariciel Basallo Fuller, SEMA’s senior graphic designer. “We’ve strived to make it simpler and more visually appealing. More emphasis on graphics, photography, custom illustrations and easy-to-read articles has helped transform this grassroots publication into a powerful voice that now reaches thousands of enthusiasts across the country and beyond.”

The newsletter has been consistently recognized by its contemporaries from the world of automotive publications for service excellence. Each year, the newsletter is a contender for the coveted Golden Quill Award, issued by Old Cars Weekly, as well as honors within the International Automotive Media Competition, a function of the International Society for Vehicle Preservation.

Once a monthly publication, Driving Force is now produced quarterly in hard copy form. However, the title has been supplemented by a timely and streamlined Driving Force Online, which is transmitted to SAN members electronically every two weeks. The biweekly publication has made it more efficient for subscribers—including media and enthusiast networks—to source legislative updates as they occur.

As a member of the industry, get involved with the SAN free of charge at www.semasan/join. As a member, you will receive a complimentary subscription to Driving Force as well as legislative updates as they happen in your jurisdiction—no cost, spam or catch. Ask your colleagues and friends to do the same. After all, great strength comes with great numbers. For more information, contact Colby Martin at 909-978-6721 or san@sema.org.