By SEMA Editors

	The Exhibitor Services Manual contains all of the resources exhibitors need to get the most from their SEMA Show investment.

This Exhibitor Update is the first in a series leading up to the Show with the sole purpose of helping SEMA Show exhibitors to have a successful Show experience.

The SEMA Show Exhibitor Services Manual contains all of the resources exhibitors need, all in one place.

Exhibitor Summit Videos: Learn how to become a master exhibitor by taking advantage of free marketing programs, smart booth designs and budgeting tips.

Upcoming Exhibitor Deadlines:

August 28: 2015 SEMA Show Directory Listing Information
September 4: Celebrity Appearance Notification Form
September 10: 2015 SEMA Show Directory Advertising Materials (contact your account representative)
September 11: Exhibit Space Design Notification (required for all exhibits 20x20-ft. or larger)
September 11: Hanging Sign Design Notification Form (required) and Order Form
September 18: Booth Vehicle Application
September 18: Feature Vehicle Application (vehicle displays outside of booth)
September 21: Lead Retrieval Rental (advance rate) – CompuSystems
September 25: Sponsorship Materials
September 25: Student Program Application (interns)
September 24: Freight – Freeman Warehouse – first day to accept advance freight (September 24)

New Products Showcase: The No. 1 destination of SEMA Show buyer and media attendees. Enter a product and view the video.

New, convenient location and hours: The 2015 New Products Showcase will be located on the Skybridge between Central and South Halls, opening Tuesday through Friday at 8:00 a.m.

Option to ship products: Exhibitors can have their product(s) shipped to the Showcase in advance and have UPS package and return-ship their product(s).

Older products qualify: “Featured Products” that do not meet the criteria for “new” products can be displayed and are valuable to the 20% of buyers attending the SEMA Show for the very first time.

SEMA Show Official Partner Spotlight: We take great care to ensure that our official partners offer the best value and customer service.

Official Housing Partner: Travel Planners, now onPeak, offers a lowest-rate guarantee for Las Vegas’ most popular hotels.

Official Logistics Management Partner: Freeman is the leading provider of convention management solutions, including logistics management and onsite execution. They handle the exhibit production details so exhibitors can concentrate on the face-to-face meetings with buyers.

Official Event Technology Partner: The Production Resource Group (PRG) offers custom-tailored presentation equipment packages, including sound/audio systems, laptops/computers, touchscreens/monitors, video walls, Blu-Ray/DVD players and more.

SEMA Show management is here to help you achieve your Show goals by answering any questions you have. Don’t hesitate to contact us.

By SEMA Editors

	The Exhibitor Services Manual contains all of the resources exhibitors need to get the most from their SEMA Show investment.

This Exhibitor Update is the first in a series leading up to the Show with the sole purpose of helping SEMA Show exhibitors to have a successful Show experience.

The SEMA Show Exhibitor Services Manual contains all of the resources exhibitors need, all in one place.

Exhibitor Summit Videos: Learn how to become a master exhibitor by taking advantage of free marketing programs, smart booth designs and budgeting tips.

Upcoming Exhibitor Deadlines:

August 28: 2015 SEMA Show Directory Listing Information
September 4: Celebrity Appearance Notification Form
September 10: 2015 SEMA Show Directory Advertising Materials (contact your account representative)
September 11: Exhibit Space Design Notification (required for all exhibits 20x20-ft. or larger)
September 11: Hanging Sign Design Notification Form (required) and Order Form
September 18: Booth Vehicle Application
September 18: Feature Vehicle Application (vehicle displays outside of booth)
September 21: Lead Retrieval Rental (advance rate) – CompuSystems
September 25: Sponsorship Materials
September 25: Student Program Application (interns)
September 24: Freight – Freeman Warehouse – first day to accept advance freight (September 24)

New Products Showcase: The No. 1 destination of SEMA Show buyer and media attendees. Enter a product and view the video.

New, convenient location and hours: The 2015 New Products Showcase will be located on the Skybridge between Central and South Halls, opening Tuesday through Friday at 8:00 a.m.

Option to ship products: Exhibitors can have their product(s) shipped to the Showcase in advance and have UPS package and return-ship their product(s).

Older products qualify: “Featured Products” that do not meet the criteria for “new” products can be displayed and are valuable to the 20% of buyers attending the SEMA Show for the very first time.

SEMA Show Official Partner Spotlight: We take great care to ensure that our official partners offer the best value and customer service.

Official Housing Partner: Travel Planners, now onPeak, offers a lowest-rate guarantee for Las Vegas’ most popular hotels.

Official Logistics Management Partner: Freeman is the leading provider of convention management solutions, including logistics management and onsite execution. They handle the exhibit production details so exhibitors can concentrate on the face-to-face meetings with buyers.

Official Event Technology Partner: The Production Resource Group (PRG) offers custom-tailored presentation equipment packages, including sound/audio systems, laptops/computers, touchscreens/monitors, video walls, Blu-Ray/DVD players and more.

SEMA Show management is here to help you achieve your Show goals by answering any questions you have. Don’t hesitate to contact us.

	The SEMA Show Directory is one of the strongest tools buyers use to learn about exhibiting companies, their products and location at the Show.

By Jason Catullo

The deadline to update exhibitor information for the printed 2015 SEMA Show Directory is this Friday, August 28.

The SEMA Show Directory is one of the strongest tools buyers use to learn about exhibiting companies and their products. In addition, more than two-thirds of Show buyers say the directory is a useful tool for navigating the Show.

To review or update your company information, please follow the instructions below.

1. Go to SEMA Show Directory Update.
2. Select your company from the list.
3. Enter your company password (your password is nine numerical digits followed by the letter "O").
4. Click "login."

Additional Show Directory Update instructions are available at www.SEMAShow.com/show-directory-instructions.

Contact Brendan Gillespie at brendang@sema.org for more information.

While updating their listing, exhibitors should ensure that they select the applicable product categories. Only an exhibitor’s product category will be included in the printed 2015 SEMA Show Directory.

	The SEMA Show Directory is one of the strongest tools buyers use to learn about exhibiting companies, their products and location at the Show.

By Jason Catullo

The deadline to update exhibitor information for the printed 2015 SEMA Show Directory is this Friday, August 28.

The SEMA Show Directory is one of the strongest tools buyers use to learn about exhibiting companies and their products. In addition, more than two-thirds of Show buyers say the directory is a useful tool for navigating the Show.

To review or update your company information, please follow the instructions below.

1. Go to SEMA Show Directory Update.
2. Select your company from the list.
3. Enter your company password (your password is nine numerical digits followed by the letter "O").
4. Click "login."

Additional Show Directory Update instructions are available at www.SEMAShow.com/show-directory-instructions.

Contact Brendan Gillespie at brendang@sema.org for more information.

While updating their listing, exhibitors should ensure that they select the applicable product categories. Only an exhibitor’s product category will be included in the printed 2015 SEMA Show Directory.

	The SEMA Show Directory is one of the strongest tools buyers use to learn about exhibiting companies, their products and location at the Show.

By Jason Catullo

The deadline to update exhibitor information for the printed 2015 SEMA Show Directory is this Friday, August 28.

The SEMA Show Directory is one of the strongest tools buyers use to learn about exhibiting companies and their products. In addition, more than two-thirds of Show buyers say the directory is a useful tool for navigating the Show.

To review or update your company information, please follow the instructions below.

1. Go to SEMA Show Directory Update.
2. Select your company from the list.
3. Enter your company password (your password is nine numerical digits followed by the letter "O").
4. Click "login."

Additional Show Directory Update instructions are available at www.SEMAShow.com/show-directory-instructions.

Contact Brendan Gillespie at brendang@sema.org for more information.

While updating their listing, exhibitors should ensure that they select the applicable product categories. Only an exhibitor’s product category will be included in the printed 2015 SEMA Show Directory.

Compiled by SEMA Editors

	Alex Heilbrunn in the IMR BMW 3-Series took the victory over Cameron Moore and secured the PRO 2 championship heading into the final event of the season.

Alex Heilbrunn Takes the Victory and Secures Formula DRIFT PRO 2 Championship; Rookie Masashi Yokoi is Victorious in Round 6

Formula DRIFT PRO 2 continued to Texas Motor Speedway for the third of four rounds of competition, where Alex Heilbrunn in the IMR BMW 3-Series took the victory over Cameron Moore and secured the PRO 2 championship heading into the final event of the season. Jeff Jones in the DNA Motoring Nissan S14 finished the event in third place.

In Round 6: Showdown, Japanese rookie Masashi Yokoi in the D-MAX Nissan S15 earned his first Formula DRIFT victory. The championship will be determined at the Series finale, October 10.

Points leader and No. 1 qualifier Fredric Aasbo lost in the Great 8 opening the chase for the championship up to the rest of the field. Aasbo will head into the championship with a considerable lead of 80 points. The semi-finals had Daigo Saito in the Achilles Radial Nissan GT-R face against Ken Gushi in the GReddy Performance/Hankook Tire Scion FR-S. Gushi outdrove his opponent on his way to his second podium of the season. Yokoi beat former champion Chris Forsberg in the NOS Energy Drink/Hankook Tire Nissan 370Z to head into the Finals. Gushi’s second-place finish moves him into second place overall.

The 2015 Formula DRIFT PRO 2 season will continue to Round 7: Final Fight at Irwindale Speedway, October 9–10.

Lone Star Le Mans Returns to Circuit of the Americas

Lone Star Le Mans—Circuit of The Americas’ Texas twist on the 24 Hours of Le Mans—returns to Austin, September 17–19. The three-day event culminates in a Saturday of almost nine hours of racing and entertainment. Famed racer Jim Hall will be the Grand Marshal. Racing from two premier sports car series will take place: the North American-based Tudor United SportsCar Championship and the global FIA World Endurance Championship (WEC), along with the Porsche GT3 Cup, Lamborghini Super Trofeo and Continental Tire SportsCar Challenge. For more information about the event or to purchase tickets to Lone Star Le Mans, visit www.circuitoftheamericas.com/lslm.

Perfect Petroleum Partners With VP Racing Fuels

VP Racing Fuels has announced Perfect Petroleum has signed on with VP’s retail branding program. Based in Orlando, Florida, Perfect Petroleum services more than 250 retail locations and is positioned to enhance VP’s expansion efforts in Florida and the Southeastern United States.

Precision Turbo and Engine to Sponsor Pro Mod at PSCA Street Car Super Nationals St. Louis and Las Vegas

Precision Turbo and Engine has committed to being the title sponsor of the Pro Mod class at both of the upcoming Pacific Street Car Association (PSCA) Street Car Super Nationals (SCSN) races in St. Louis and Las Vegas. The SCSN “Anarchy at the Arch” II race will take place at Gateway Motorsports Park in St. Louis, August 27–29, 2015, followed by the SCSN XI race at "The Strip" at Las Vegas Motor Speedway in Las Vegas, November 19–22, 2015. In addition to Pro Mod, some of the other classes include Outlaw Pro Mod, Radial vs. Outlaw 10.5, 275 Drag Radial and Outlaw 8.5 and will also feature many well-known Precision boosted racers.

Compiled by SEMA Editors

	Alex Heilbrunn in the IMR BMW 3-Series took the victory over Cameron Moore and secured the PRO 2 championship heading into the final event of the season.

Alex Heilbrunn Takes the Victory and Secures Formula DRIFT PRO 2 Championship; Rookie Masashi Yokoi is Victorious in Round 6

Formula DRIFT PRO 2 continued to Texas Motor Speedway for the third of four rounds of competition, where Alex Heilbrunn in the IMR BMW 3-Series took the victory over Cameron Moore and secured the PRO 2 championship heading into the final event of the season. Jeff Jones in the DNA Motoring Nissan S14 finished the event in third place.

In Round 6: Showdown, Japanese rookie Masashi Yokoi in the D-MAX Nissan S15 earned his first Formula DRIFT victory. The championship will be determined at the Series finale, October 10.

Points leader and No. 1 qualifier Fredric Aasbo lost in the Great 8 opening the chase for the championship up to the rest of the field. Aasbo will head into the championship with a considerable lead of 80 points. The semi-finals had Daigo Saito in the Achilles Radial Nissan GT-R face against Ken Gushi in the GReddy Performance/Hankook Tire Scion FR-S. Gushi outdrove his opponent on his way to his second podium of the season. Yokoi beat former champion Chris Forsberg in the NOS Energy Drink/Hankook Tire Nissan 370Z to head into the Finals. Gushi’s second-place finish moves him into second place overall.

The 2015 Formula DRIFT PRO 2 season will continue to Round 7: Final Fight at Irwindale Speedway, October 9–10.

Lone Star Le Mans Returns to Circuit of the Americas

Lone Star Le Mans—Circuit of The Americas’ Texas twist on the 24 Hours of Le Mans—returns to Austin, September 17–19. The three-day event culminates in a Saturday of almost nine hours of racing and entertainment. Famed racer Jim Hall will be the Grand Marshal. Racing from two premier sports car series will take place: the North American-based Tudor United SportsCar Championship and the global FIA World Endurance Championship (WEC), along with the Porsche GT3 Cup, Lamborghini Super Trofeo and Continental Tire SportsCar Challenge. For more information about the event or to purchase tickets to Lone Star Le Mans, visit www.circuitoftheamericas.com/lslm.

Perfect Petroleum Partners With VP Racing Fuels

VP Racing Fuels has announced Perfect Petroleum has signed on with VP’s retail branding program. Based in Orlando, Florida, Perfect Petroleum services more than 250 retail locations and is positioned to enhance VP’s expansion efforts in Florida and the Southeastern United States.

Precision Turbo and Engine to Sponsor Pro Mod at PSCA Street Car Super Nationals St. Louis and Las Vegas

Precision Turbo and Engine has committed to being the title sponsor of the Pro Mod class at both of the upcoming Pacific Street Car Association (PSCA) Street Car Super Nationals (SCSN) races in St. Louis and Las Vegas. The SCSN “Anarchy at the Arch” II race will take place at Gateway Motorsports Park in St. Louis, August 27–29, 2015, followed by the SCSN XI race at "The Strip" at Las Vegas Motor Speedway in Las Vegas, November 19–22, 2015. In addition to Pro Mod, some of the other classes include Outlaw Pro Mod, Radial vs. Outlaw 10.5, 275 Drag Radial and Outlaw 8.5 and will also feature many well-known Precision boosted racers.

	Grave Digger’s creator and driver Dennis Anderson.

By Jason Catullo

The deadline to get additional publicity for the industry icon, TV personality, celebrity or famous vehicle appearing in your booth is next Friday, September 4. Let SEMA know about your famous guest by submitting the Celebrity Appearance Notification form.

Simply include your company name, booth number, the date and time that the special personality or attraction will be available to Showgoers. The information will be included in the SEMA Show Celebrity Appearances section on www.SEMAShow.com and will also be provided to attendees and media during the 2015 SEMA Show.



A common reason that companies host a celebrity is to drive booth traffic by providing buyers with a identifiable, visual connection of the company's target market. However, celebrities are not the only tactic that draws buyer attention.

SEMA Show research identifies giveaways as one of the most effective methods to attract buyers. In fact, 2014 SEMA Show buyers cited freebies among the top five leading reasons for them to visit an exhibitor’s booth, along with product or vehicle displays, product demonstrations and a unique booth layout/design.

Questions? Contact Gina Ledesma at ginal@sema.org or 909-978-6668.

Exhibitors can learn how to get the most out of their 2015 SEMA Show, as well as additional options to reach buyers, by contacting an account rep at sales@sema.org or 909-396-0289.

	Grave Digger’s creator and driver Dennis Anderson.

By Jason Catullo

The deadline to get additional publicity for the industry icon, TV personality, celebrity or famous vehicle appearing in your booth is next Friday, September 4. Let SEMA know about your famous guest by submitting the Celebrity Appearance Notification form.

Simply include your company name, booth number, the date and time that the special personality or attraction will be available to Showgoers. The information will be included in the SEMA Show Celebrity Appearances section on www.SEMAShow.com and will also be provided to attendees and media during the 2015 SEMA Show.



A common reason that companies host a celebrity is to drive booth traffic by providing buyers with a identifiable, visual connection of the company's target market. However, celebrities are not the only tactic that draws buyer attention.

SEMA Show research identifies giveaways as one of the most effective methods to attract buyers. In fact, 2014 SEMA Show buyers cited freebies among the top five leading reasons for them to visit an exhibitor’s booth, along with product or vehicle displays, product demonstrations and a unique booth layout/design.

Questions? Contact Gina Ledesma at ginal@sema.org or 909-978-6668.

Exhibitors can learn how to get the most out of their 2015 SEMA Show, as well as additional options to reach buyers, by contacting an account rep at sales@sema.org or 909-396-0289.

	Grave Digger’s creator and driver Dennis Anderson.

By Jason Catullo

The deadline to get additional publicity for the industry icon, TV personality, celebrity or famous vehicle appearing in your booth is next Friday, September 4. Let SEMA know about your famous guest by submitting the Celebrity Appearance Notification form.

Simply include your company name, booth number, the date and time that the special personality or attraction will be available to Showgoers. The information will be included in the SEMA Show Celebrity Appearances section on www.SEMAShow.com and will also be provided to attendees and media during the 2015 SEMA Show.



A common reason that companies host a celebrity is to drive booth traffic by providing buyers with a identifiable, visual connection of the company's target market. However, celebrities are not the only tactic that draws buyer attention.

SEMA Show research identifies giveaways as one of the most effective methods to attract buyers. In fact, 2014 SEMA Show buyers cited freebies among the top five leading reasons for them to visit an exhibitor’s booth, along with product or vehicle displays, product demonstrations and a unique booth layout/design.

Questions? Contact Gina Ledesma at ginal@sema.org or 909-978-6668.

Exhibitors can learn how to get the most out of their 2015 SEMA Show, as well as additional options to reach buyers, by contacting an account rep at sales@sema.org or 909-396-0289.