By SEMA News

Dickies Debuts Shop Collection, Booth #15021

Dickies introduced a new automotive garment line at this week’s SEMA Show. The company—which also serves as the official apparel sponsor of the Show—said the Dickies Shop Collection features new innovations while maintaining the advanced level of quality, durability and comfort that working professionals have come to appreciate from Dickies. The line features a variety of products for men and women, including shirts, knits, pants, shorts, denim, coveralls, jackets and accessories, such as safety footwear and non-scratch belts. Products offer added functional details and optimized comfort allowing workers to focus on getting the job done.

Shell Pioneering Performance, Booth #60005 and #60006

Vehicles on display at the Shell Pioneering Performance Experience have been stopping SEMA Show traffic since the doors opened. The 18 vehicle lineup includes the ’15 Hennessey Venom GT, ’89 Vintage Yellow Submarine, ’56 “Trifecta” Chevy Bel Air, Bryce Menzies’ Trophy Truck, Tommy Pike Customs’ ’69 Quaker State Ford F-100 and more. It was the unveiling of the ’64 Shelby Cobra Coupe that stole the show. Piloted to set 23 individual records during a tire test day in 1965 at the Bonneville Salt Flats, the Cobra was reunited on the 50th anniversary of the famed day for the first time with driver Craig Breedlove and designer Peter Brock. See the Shell Pioneering Performance Experience on Twitter at @ShellSEMA2015.

Lexus Partners With F Performance Racing for 2016 and Beyond, Booth #21601

Lexus announced its motorsports partnership with Paul Gentilozzi and newly formed F Performance Racing to field the RC F GT3 in a soon-to-be-announced sports car series. This new racing venture is part of the Lexus’ global motorsports effort that will see the Japanese luxury brand competing on tracks in the United States beginning in 2016. The new race vehicle is based upon the production Lexus RC F high-performance coupe that went on sale at the end of 2014. Veteran driver and road-racing legend Scott Pruett will pilot the RCF GT3, bringing a wealth of  experience during the vehicle development phase. F Performance Racing will campaign a limited schedule in 2016. In its inaugural year, the team’s primary focus will involve developing the race organization while gathering data and track experience to further propel vehicle development.

Gentex to Showcase Its New Full Display Mirror Technology on Nissan’s GT-R LM Nismo Race Car at SEMA, Booth #11679

Gentex Corporation’s booth features one of Nissan’s GT-R LM NISMO race cars equipped with a complete rear-vision package comprised of glare-eliminating exterior mirrors and an all-new Full Display Mirror (FDM). Gentex’s display showcases the OEM production version of its FDM technology and demonstrates potential future FDM functionality. The FDM system consists of a custom, high-dynamic range imager that captures video of the vehicle’s rear view and streams it to a unique mirror-integrated display. The Gentex FDM offers bi-modal performance. In mirror mode, the product functions as a standard automatic-dimming rearview mirror. With the flip of a switch, the mirror enters display mode, and a clear, bright display appears through the mirror’s reflective surface, providing a wide, unobstructed rearward view.

The SEMA Cruise kicks off the 2015 SEMA Show’s Friday night fun as more than 1,000 display vehicles parade across the street from the Las Vegas Convention Center and congregate in the Gold Lot for SEMA Ignited, the official after-party of the SEMA Show.

By SEMA News

Vehicles from the 2015 SEMA Show will begin to parade out of the convention center around 4:00 p.m. on Friday, November 6, and make their way to a “village”—or themed area—at SEMA Ignited. The 2015 SEMA Ignited event will take place from 3:00–10:00 p.m. in the Gold Lot, across the street from the Las Vegas Convention Center—just a short walk for SEMA Showgoers. The village themes will include hot rod, off-road, sport compact and a general area. Each area will have its own food and entertainment for attendees interested in that niche.

Industry professionals with SEMA Show credentials who wish to attend the SEMA Ignited event get in on the excitement free with their Show badge. The event is also open to the public. Consumer tickets are $20 and can be purchased at www.semaignited.com.

Activities will include Formula D drifting demonstrations, live music and celebrity appearances. The winner of the 2015 Battle of the Builders competition will be announced at 7:30 p.m. on the main stage. Production teams will also be on site to film various television programs that will air nationwide.

The SEMA Cruise kicks off the 2015 SEMA Show’s Friday night fun as more than 1,000 display vehicles parade across the street from the Las Vegas Convention Center and congregate in the Gold Lot for SEMA Ignited, the official after-party of the SEMA Show.

By SEMA News

Vehicles from the 2015 SEMA Show will begin to parade out of the convention center around 4:00 p.m. on Friday, November 6, and make their way to a “village”—or themed area—at SEMA Ignited. The 2015 SEMA Ignited event will take place from 3:00–10:00 p.m. in the Gold Lot, across the street from the Las Vegas Convention Center—just a short walk for SEMA Showgoers. The village themes will include hot rod, off-road, sport compact and a general area. Each area will have its own food and entertainment for attendees interested in that niche.

Industry professionals with SEMA Show credentials who wish to attend the SEMA Ignited event get in on the excitement free with their Show badge. The event is also open to the public. Consumer tickets are $20 and can be purchased at www.semaignited.com.

Activities will include Formula D drifting demonstrations, live music and celebrity appearances. The winner of the 2015 Battle of the Builders competition will be announced at 7:30 p.m. on the main stage. Production teams will also be on site to film various television programs that will air nationwide.

Shown here is the Camaro Red Line Series concept. Custom and concept components included: satin graphite mirror caps and window moldings; hash mark and decklid panel graphics; 20-in. wheels in satin graphite with red accent and Camaro nameplates in gloss black with red accent.

By SEMA News

Chevrolet debuted a series of accessorized concept vehicles that demonstrated the lifestyle and personalization possibilities of the brand’s latest vehicles. The collection of vehicles were all tagged with the Red Line Series label, and included the Camaro, Malibu, Silverado 1500, Colorado and Trax. The goal was to provide a real-world visual example of a cars outfitted with Chevrolet’s parts and accessories that enthusiasts can install in 2016.

All of the production and concept accessories were developed in Chevrolet’s design studio along with the vehicles. The production accessories will be available as the 2016 models arrive in dealer showrooms.

For the Camaro Redline Concept, a sixth generation Camaro was the chosen platform. Chevrolet used the new sport scar to showcase some of the new parts from Chevrolet Accessories. The Camaro sports Satin Graphite 20-inch wheels with custom red accents, new deck-lid graphics, and red fog lamp bezels. Furthermore, the Camaro received a host of performance parts.

The Red Line Series concepts share Enhanced Silver Metallic exteriors, with a custom Charcoal roof panel and Satin Graphite and red accents.

Shown here is the Camaro Red Line Series concept. Custom and concept components included: satin graphite mirror caps and window moldings; hash mark and decklid panel graphics; 20-in. wheels in satin graphite with red accent and Camaro nameplates in gloss black with red accent.

By SEMA News

Chevrolet debuted a series of accessorized concept vehicles that demonstrated the lifestyle and personalization possibilities of the brand’s latest vehicles. The collection of vehicles were all tagged with the Red Line Series label, and included the Camaro, Malibu, Silverado 1500, Colorado and Trax. The goal was to provide a real-world visual example of a cars outfitted with Chevrolet’s parts and accessories that enthusiasts can install in 2016.

All of the production and concept accessories were developed in Chevrolet’s design studio along with the vehicles. The production accessories will be available as the 2016 models arrive in dealer showrooms.

For the Camaro Redline Concept, a sixth generation Camaro was the chosen platform. Chevrolet used the new sport scar to showcase some of the new parts from Chevrolet Accessories. The Camaro sports Satin Graphite 20-inch wheels with custom red accents, new deck-lid graphics, and red fog lamp bezels. Furthermore, the Camaro received a host of performance parts.

The Red Line Series concepts share Enhanced Silver Metallic exteriors, with a custom Charcoal roof panel and Satin Graphite and red accents.

By SEMA News

Bobby Alloway unveils his newest creation a C3 Corvette, at the ARMO booth during the 2015 SEMA Show.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. SEMA Show 2014 drew more than 60,000 domestic and international buyers.

By SEMA News

Bobby Alloway unveils his newest creation a C3 Corvette, at the ARMO booth during the 2015 SEMA Show.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. SEMA Show 2014 drew more than 60,000 domestic and international buyers.

By SEMA News

Wheel Vintiques draws a crowd with the debut of a beautifully restored 1970 GTO Judge.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. SEMA Show 2014 drew more than 60,000 domestic and international buyers.

By SEMA News

Wheel Vintiques draws a crowd with the debut of a beautifully restored 1970 GTO Judge.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. SEMA Show 2014 drew more than 60,000 domestic and international buyers.

By SEMA News

At the 2015 SEMA Show, Mickey Thompson announces a new partnership with Roush.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. SEMA Show 2014 drew more than 60,000 domestic and international buyers.