By Katie Carson

During HRIA Education Days, 12 hot-rod product manufacturers will give hour-long presentations on their product lines and provide tips and tricks for building project vehicles.

The Hot Rod Industry Alliance (HRIA) will kick off its series of events at the National Street Rod Association (NSRA) Nationals in Louisville, Kentucky, with a general membership meeting designed to provide members with an opportunity to get together with industry friends and associates.

Join the HRIA at the Saddle & Sirloin Club in the Kentucky Expo Center, where the HRIA select committee will provide updates on the latest council initiatives and activities while also providing an opportunity for the membership to make their voices heard on challenges and opportunities in the hot-rod industry.

Register for the general membership meeting.

HRIA Education Days

Education Days will once again be held at the NSRA Nationals in Louisville, where 12 hot-rod product manufacturers will give hour-long presentations on not only their product lines, but also tips and tricks for building project vehicles.

“These seminars are a great opportunity for Street Rod Nationals participants and spectators to learn product and installation techniques directly from the manufacturers,” said Rick Love of Vintage Air, who will present on “The Basics of Air Conditioning.”

The sessions will take place Thursday–Friday, August 3–4, with sessions beginning at 9:00 a.m. and concluding at 4:15 p.m. Some sessions will be set up classroom-style and feature panel discussions, while others will be presentation style. These valuable sessions are open to all NSRA Nationals attendees. This is a popular event and seats are limited.

Reserve a spot in the sessions of your choice.

For questions, contact Jim Skelly at 909-978-6690 or jimsk@sema.org.

By Katie Carson

During HRIA Education Days, 12 hot-rod product manufacturers will give hour-long presentations on their product lines and provide tips and tricks for building project vehicles.

The Hot Rod Industry Alliance (HRIA) will kick off its series of events at the National Street Rod Association (NSRA) Nationals in Louisville, Kentucky, with a general membership meeting designed to provide members with an opportunity to get together with industry friends and associates.

Join the HRIA at the Saddle & Sirloin Club in the Kentucky Expo Center, where the HRIA select committee will provide updates on the latest council initiatives and activities while also providing an opportunity for the membership to make their voices heard on challenges and opportunities in the hot-rod industry.

Register for the general membership meeting.

HRIA Education Days

Education Days will once again be held at the NSRA Nationals in Louisville, where 12 hot-rod product manufacturers will give hour-long presentations on not only their product lines, but also tips and tricks for building project vehicles.

“These seminars are a great opportunity for Street Rod Nationals participants and spectators to learn product and installation techniques directly from the manufacturers,” said Rick Love of Vintage Air, who will present on “The Basics of Air Conditioning.”

The sessions will take place Thursday–Friday, August 3–4, with sessions beginning at 9:00 a.m. and concluding at 4:15 p.m. Some sessions will be set up classroom-style and feature panel discussions, while others will be presentation style. These valuable sessions are open to all NSRA Nationals attendees. This is a popular event and seats are limited.

Reserve a spot in the sessions of your choice.

For questions, contact Jim Skelly at 909-978-6690 or jimsk@sema.org.

By Katie Carson

The Hot Rod Industry Alliance (HRIA) will conclude its series of general membership meetings at the Goodguys Rod & Custom Association event taking place in Pleasanton, California.

These meetings serve as a great opportunity to connect with the council that represents your company in the hot-rod industry. Learn about the latest initiatives and projects the council is working on and let your voice be heard by bringing your ideas to the table. Select committee members and SEMA staff will be on-site to network and discuss opportunities to become more involved.

HRIA General Membership Meeting-Pleasanton, California
Thursday, August 24
1:00 p.m.–2:30 p.m.
Alameda County Fairgrounds, Palm Pavilion
Register now

By Katie Carson

The Hot Rod Industry Alliance (HRIA) will conclude its series of general membership meetings at the Goodguys Rod & Custom Association event taking place in Pleasanton, California.

These meetings serve as a great opportunity to connect with the council that represents your company in the hot-rod industry. Learn about the latest initiatives and projects the council is working on and let your voice be heard by bringing your ideas to the table. Select committee members and SEMA staff will be on-site to network and discuss opportunities to become more involved.

HRIA General Membership Meeting-Pleasanton, California
Thursday, August 24
1:00 p.m.–2:30 p.m.
Alameda County Fairgrounds, Palm Pavilion
Register now

By Katie Carson

TORA-member manufacturers exhibiting at the 2017 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

Truck and Off-Road Alliance (TORA) manufacturing members exhibiting at the 2017 SEMA Show have the exclusive opportunity to meet face-to-face with editors, reporters and influencers, one day before the SEMA Show officially opens.

Applications are open to exhibit at the Media Preview Exclusive, presented by the TORA. During this event, exhibitors will maximize exposure to their hottest and latest products while creating new relationships with media, all without sacrificing valuable time on the Show floor with buyers.

Exhibitors can also enter their new products to win an award that will be presented during the event. The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2017 Media Preview Exclusive exhibitors who enter their new product(s) during the application period.

The Media Preview Exclusive will be held Monday, October 30, prior to the opening of the 2017 SEMA Show in the Media Center located in the Skybridge of the Las Vegas Convention Center (LVCC).

Get more product exposure at the SEMA Show!

Exhibiting Requirements & Key Details

• Companies must be a light-truck accessory manufacturer.
• Companies must be SEMA and TORA members in good standing at the time of application submission and the event.
• Companies must be exhibiting at the 2017 SEMA Show and have at least one product in the New Products Showcase.
• Selected participants shall commit to staffing their booths from 12:00 p.m.–2:00 p.m. on the day of the event.
• A $300 exhibitor fee will be charged to companies selected to exhibit after the application deadline (August 4, 2017).

By Katie Carson

TORA-member manufacturers exhibiting at the 2017 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

Truck and Off-Road Alliance (TORA) manufacturing members exhibiting at the 2017 SEMA Show have the exclusive opportunity to meet face-to-face with editors, reporters and influencers, one day before the SEMA Show officially opens.

Applications are open to exhibit at the Media Preview Exclusive, presented by the TORA. During this event, exhibitors will maximize exposure to their hottest and latest products while creating new relationships with media, all without sacrificing valuable time on the Show floor with buyers.

Exhibitors can also enter their new products to win an award that will be presented during the event. The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2017 Media Preview Exclusive exhibitors who enter their new product(s) during the application period.

The Media Preview Exclusive will be held Monday, October 30, prior to the opening of the 2017 SEMA Show in the Media Center located in the Skybridge of the Las Vegas Convention Center (LVCC).

Get more product exposure at the SEMA Show!

Exhibiting Requirements & Key Details

• Companies must be a light-truck accessory manufacturer.
• Companies must be SEMA and TORA members in good standing at the time of application submission and the event.
• Companies must be exhibiting at the 2017 SEMA Show and have at least one product in the New Products Showcase.
• Selected participants shall commit to staffing their booths from 12:00 p.m.–2:00 p.m. on the day of the event.
• A $300 exhibitor fee will be charged to companies selected to exhibit after the application deadline (August 4, 2017).

By Katie Carson

TORA-member manufacturers exhibiting at the 2017 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

Truck and Off-Road Alliance (TORA) manufacturing members exhibiting at the 2017 SEMA Show have the exclusive opportunity to meet face-to-face with editors, reporters and influencers, one day before the SEMA Show officially opens.

Applications are open to exhibit at the Media Preview Exclusive, presented by the TORA. During this event, exhibitors will maximize exposure to their hottest and latest products while creating new relationships with media, all without sacrificing valuable time on the Show floor with buyers.

Exhibitors can also enter their new products to win an award that will be presented during the event. The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2017 Media Preview Exclusive exhibitors who enter their new product(s) during the application period.

The Media Preview Exclusive will be held Monday, October 30, prior to the opening of the 2017 SEMA Show in the Media Center located in the Skybridge of the Las Vegas Convention Center (LVCC).

Get more product exposure at the SEMA Show!

Exhibiting Requirements & Key Details

• Companies must be a light-truck accessory manufacturer.
• Companies must be SEMA and TORA members in good standing at the time of application submission and the event.
• Companies must be exhibiting at the 2017 SEMA Show and have at least one product in the New Products Showcase.
• Selected participants shall commit to staffing their booths from 12:00 p.m.–2:00 p.m. on the day of the event.
• A $300 exhibitor fee will be charged to companies selected to exhibit after the application deadline (August 4, 2017).

By Katie Carson

TORA-member manufacturers exhibiting at the 2017 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

Truck and Off-Road Alliance (TORA) manufacturing members exhibiting at the 2017 SEMA Show have the exclusive opportunity to meet face-to-face with editors, reporters and influencers, one day before the SEMA Show officially opens.

Applications are open to exhibit at the Media Preview Exclusive, presented by the TORA. During this event, exhibitors will maximize exposure to their hottest and latest products while creating new relationships with media, all without sacrificing valuable time on the Show floor with buyers.

Exhibitors can also enter their new products to win an award that will be presented during the event. The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2017 Media Preview Exclusive exhibitors who enter their new product(s) during the application period.

The Media Preview Exclusive will be held Monday, October 30, prior to the opening of the 2017 SEMA Show in the Media Center located in the Skybridge of the Las Vegas Convention Center (LVCC).

Get more product exposure at the SEMA Show!

Exhibiting Requirements & Key Details

• Companies must be a light-truck accessory manufacturer.
• Companies must be SEMA and TORA members in good standing at the time of application submission and the event.
• Companies must be exhibiting at the 2017 SEMA Show and have at least one product in the New Products Showcase.
• Selected participants shall commit to staffing their booths from 12:00 p.m.–2:00 p.m. on the day of the event.
• A $300 exhibitor fee will be charged to companies selected to exhibit after the application deadline (August 4, 2017).

Here is a first look at the ’18 Jeep Wrangler Rubicon Unlimited Softtop.

The new Wrangler will resemble the outgoing one, but various aerodynamic tweaks will make it less upright. A fixed windshield and possibly longer front end will be the main giveaways.

Mechanical details are expected to include significant amounts of aluminum in the name of weight reduction, although the body will be mostly made of steel. A new 2.0L turbo four, dubbed “Hurricane,” is slated for the Wrangler as a more fuel-efficient option. The Pentastar V6 and eight-speed automatic will be the mainstream powertrain, although the big news will be a 3.0L V6 turbodiesel for North America and likely global markets. A hybrid powertrain is also rumored, and a six-speed manual is confirmed to be available.

Jeep officials have insisted the Wrangler's off-road abilities will only be improved, despite the changes for economy.

Expect to see the new Wrangler debut at the 2017 LA Auto Show.

Photo credit: Brian Williams, SpiedBilde

Here is a first look at the ’18 Jeep Wrangler Rubicon Unlimited Softtop.

The new Wrangler will resemble the outgoing one, but various aerodynamic tweaks will make it less upright. A fixed windshield and possibly longer front end will be the main giveaways.

Mechanical details are expected to include significant amounts of aluminum in the name of weight reduction, although the body will be mostly made of steel. A new 2.0L turbo four, dubbed “Hurricane,” is slated for the Wrangler as a more fuel-efficient option. The Pentastar V6 and eight-speed automatic will be the mainstream powertrain, although the big news will be a 3.0L V6 turbodiesel for North America and likely global markets. A hybrid powertrain is also rumored, and a six-speed manual is confirmed to be available.

Jeep officials have insisted the Wrangler's off-road abilities will only be improved, despite the changes for economy.

Expect to see the new Wrangler debut at the 2017 LA Auto Show.

Photo credit: Brian Williams, SpiedBilde