Start planning your stay for the 2019 SEMA Show. Discounted rates at a selection of hotels are available through onPeak—the only official hotel provider for the 2019 SEMA Show—to make your trip to Las Vegas more affordable. Rooms at the group rate are limited and available on a first-come, first-served basis, so book early!

By SEMA Editors

Through the the NHRA’s Youth & Education Services (YES) program, middle and high-school students attend NHRA races, often for the first time in their lives.

SEMA is expanding its youth outreach efforts by partnering with the NHRA’s Youth & Education Services (YES) program. This initiative enables SEMA to reach and introduce students to the excitement and opportunities in motorsports, whether as a spectator, career or an overall lifestyle.

Through the program, middle and high-school students attend NHRA races, often for the first time in their lives. As a sponsor, SEMA is committed to supporting efforts to introduce youths to the unique environment found at race tracks and helping to grow the automotive aftermarket performance industry.

“We all remember our first time at a race track,” said Chris Kersting, SEMA president and CEO. “We never forget the adrenaline and rush watching Top Fuelers top 300 mph in a matter of seconds. It’s inspiring to see that same excitement in kids’ faces, and to watch as fascination takes hold of them.”

The NHRA YES program, which began more than 30 years ago, enables SEMA to reach thousands of students in a unique environment.  

“We’re thrilled to have SEMA join us at the 2019 NHRA YES events,” said Glen Cromwell, NHRA president. “SEMA’s support helps us to continue inspiring youth, both to participate in the automotive lifestyle and to pursue careers professionally. For many kids, the spark begins through the NHRA YES Program.”

SEMA’s youth initiatives include several other programs, including student vehicle builds, scholarships and internships. Programs targeted to younger kids have also been added in recent years, including an automotive book giveaway for grade schools, field trips for middle schools and a mobile app that helps young people locate and connect with thousands of automotive-related activities near them.

To learn more about the SEMA youth initiatives, visit www.sema.org/education or contact Nathan Ridnouer at nathanr@sema.org.

By SEMA Editors

Through the the NHRA’s Youth & Education Services (YES) program, middle and high-school students attend NHRA races, often for the first time in their lives.

SEMA is expanding its youth outreach efforts by partnering with the NHRA’s Youth & Education Services (YES) program. This initiative enables SEMA to reach and introduce students to the excitement and opportunities in motorsports, whether as a spectator, career or an overall lifestyle.

Through the program, middle and high-school students attend NHRA races, often for the first time in their lives. As a sponsor, SEMA is committed to supporting efforts to introduce youths to the unique environment found at race tracks and helping to grow the automotive aftermarket performance industry.

“We all remember our first time at a race track,” said Chris Kersting, SEMA president and CEO. “We never forget the adrenaline and rush watching Top Fuelers top 300 mph in a matter of seconds. It’s inspiring to see that same excitement in kids’ faces, and to watch as fascination takes hold of them.”

The NHRA YES program, which began more than 30 years ago, enables SEMA to reach thousands of students in a unique environment.  

“We’re thrilled to have SEMA join us at the 2019 NHRA YES events,” said Glen Cromwell, NHRA president. “SEMA’s support helps us to continue inspiring youth, both to participate in the automotive lifestyle and to pursue careers professionally. For many kids, the spark begins through the NHRA YES Program.”

SEMA’s youth initiatives include several other programs, including student vehicle builds, scholarships and internships. Programs targeted to younger kids have also been added in recent years, including an automotive book giveaway for grade schools, field trips for middle schools and a mobile app that helps young people locate and connect with thousands of automotive-related activities near them.

To learn more about the SEMA youth initiatives, visit www.sema.org/education or contact Nathan Ridnouer at nathanr@sema.org.

By SEMA Editors

Through the the NHRA’s Youth & Education Services (YES) program, middle and high-school students attend NHRA races, often for the first time in their lives.

SEMA is expanding its youth outreach efforts by partnering with the NHRA’s Youth & Education Services (YES) program. This initiative enables SEMA to reach and introduce students to the excitement and opportunities in motorsports, whether as a spectator, career or an overall lifestyle.

Through the program, middle and high-school students attend NHRA races, often for the first time in their lives. As a sponsor, SEMA is committed to supporting efforts to introduce youths to the unique environment found at race tracks and helping to grow the automotive aftermarket performance industry.

“We all remember our first time at a race track,” said Chris Kersting, SEMA president and CEO. “We never forget the adrenaline and rush watching Top Fuelers top 300 mph in a matter of seconds. It’s inspiring to see that same excitement in kids’ faces, and to watch as fascination takes hold of them.”

The NHRA YES program, which began more than 30 years ago, enables SEMA to reach thousands of students in a unique environment.  

“We’re thrilled to have SEMA join us at the 2019 NHRA YES events,” said Glen Cromwell, NHRA president. “SEMA’s support helps us to continue inspiring youth, both to participate in the automotive lifestyle and to pursue careers professionally. For many kids, the spark begins through the NHRA YES Program.”

SEMA’s youth initiatives include several other programs, including student vehicle builds, scholarships and internships. Programs targeted to younger kids have also been added in recent years, including an automotive book giveaway for grade schools, field trips for middle schools and a mobile app that helps young people locate and connect with thousands of automotive-related activities near them.

To learn more about the SEMA youth initiatives, visit www.sema.org/education or contact Nathan Ridnouer at nathanr@sema.org.

SEMA News—May 2019

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

Mustang Hybrid Is this a mule for the Mustang hybrid? According to sources familiar with the Blue Oval, it’s highly likely. This Mustang mule was caught testing with two other Mustangs with identical camo—another GT and a Bullitt. Ford has strategically camouflaged just the A-pillar forward on this vehicle, as with earlier Ford powertrain mules (F-150 hybrid camouflaged front; F-150 diesel camouflaged bed). The only real change that can be seen is the placement of the foglights. Around back, there are virtually no changes. If this is the Mustang hybrid, expect it to borrow the 3.3L V6 hybrid setup from the recently debuted Explorer Hybrid. And finally, don’t expect an official on-sale date until sometime around 2022–2023.
Prototype Corvette Here is the latest prototype of the mid-engine Corvette, with photos of the production headlights, taillights, “Batwing” and other details that we haven’t seen before. Things get interesting out back, as we get our first look at the production-intent taillights. We also captured the dynamic turn indicator sequence, which commences inboard and progresses out toward the edge of the vehicle. This particular tester also appears to have a rather aggressive front fascia, but we believe that it’s because it’s not wearing part of the front bumper cover, but it could also just be the camo playing tricks. Official debut expected in late 2019 or first quarter 2020.
Kia Tusker Kia will soon launch a completely new model, the Kia Tusker, based on the Kia SP Concept released at Auto Expo Show in India in February 2018. The Kia Tusker will ride on the same platform that will underpin the next-gen Hyundai Creta. This platform is capable of spawning a seven-seater. Despite that, the Tusker will be offered with only a five-seat configuration in the U.S. market. Engine options are not yet confirmed, but a 138hp 1.4L T-GDI turbocharged gas unit is expected, along with a naturally aspirated 2.0L engine delivering 147 hp. Both engines will be offered with automatics, with a seven-speed dual-clutch transmission for the turbo variant and the all-new infinitely variable transmission for the 2.0L.

SEMA News—May 2019

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

Mustang Hybrid Is this a mule for the Mustang hybrid? According to sources familiar with the Blue Oval, it’s highly likely. This Mustang mule was caught testing with two other Mustangs with identical camo—another GT and a Bullitt. Ford has strategically camouflaged just the A-pillar forward on this vehicle, as with earlier Ford powertrain mules (F-150 hybrid camouflaged front; F-150 diesel camouflaged bed). The only real change that can be seen is the placement of the foglights. Around back, there are virtually no changes. If this is the Mustang hybrid, expect it to borrow the 3.3L V6 hybrid setup from the recently debuted Explorer Hybrid. And finally, don’t expect an official on-sale date until sometime around 2022–2023.
Prototype Corvette Here is the latest prototype of the mid-engine Corvette, with photos of the production headlights, taillights, “Batwing” and other details that we haven’t seen before. Things get interesting out back, as we get our first look at the production-intent taillights. We also captured the dynamic turn indicator sequence, which commences inboard and progresses out toward the edge of the vehicle. This particular tester also appears to have a rather aggressive front fascia, but we believe that it’s because it’s not wearing part of the front bumper cover, but it could also just be the camo playing tricks. Official debut expected in late 2019 or first quarter 2020.
Kia Tusker Kia will soon launch a completely new model, the Kia Tusker, based on the Kia SP Concept released at Auto Expo Show in India in February 2018. The Kia Tusker will ride on the same platform that will underpin the next-gen Hyundai Creta. This platform is capable of spawning a seven-seater. Despite that, the Tusker will be offered with only a five-seat configuration in the U.S. market. Engine options are not yet confirmed, but a 138hp 1.4L T-GDI turbocharged gas unit is expected, along with a naturally aspirated 2.0L engine delivering 147 hp. Both engines will be offered with automatics, with a seven-speed dual-clutch transmission for the turbo variant and the all-new infinitely variable transmission for the 2.0L.

SEMA News—May 2019

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

Mustang Hybrid Is this a mule for the Mustang hybrid? According to sources familiar with the Blue Oval, it’s highly likely. This Mustang mule was caught testing with two other Mustangs with identical camo—another GT and a Bullitt. Ford has strategically camouflaged just the A-pillar forward on this vehicle, as with earlier Ford powertrain mules (F-150 hybrid camouflaged front; F-150 diesel camouflaged bed). The only real change that can be seen is the placement of the foglights. Around back, there are virtually no changes. If this is the Mustang hybrid, expect it to borrow the 3.3L V6 hybrid setup from the recently debuted Explorer Hybrid. And finally, don’t expect an official on-sale date until sometime around 2022–2023.
Prototype Corvette Here is the latest prototype of the mid-engine Corvette, with photos of the production headlights, taillights, “Batwing” and other details that we haven’t seen before. Things get interesting out back, as we get our first look at the production-intent taillights. We also captured the dynamic turn indicator sequence, which commences inboard and progresses out toward the edge of the vehicle. This particular tester also appears to have a rather aggressive front fascia, but we believe that it’s because it’s not wearing part of the front bumper cover, but it could also just be the camo playing tricks. Official debut expected in late 2019 or first quarter 2020.
Kia Tusker Kia will soon launch a completely new model, the Kia Tusker, based on the Kia SP Concept released at Auto Expo Show in India in February 2018. The Kia Tusker will ride on the same platform that will underpin the next-gen Hyundai Creta. This platform is capable of spawning a seven-seater. Despite that, the Tusker will be offered with only a five-seat configuration in the U.S. market. Engine options are not yet confirmed, but a 138hp 1.4L T-GDI turbocharged gas unit is expected, along with a naturally aspirated 2.0L engine delivering 147 hp. Both engines will be offered with automatics, with a seven-speed dual-clutch transmission for the turbo variant and the all-new infinitely variable transmission for the 2.0L.

SEMA News—May 2019

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

Mustang Hybrid Is this a mule for the Mustang hybrid? According to sources familiar with the Blue Oval, it’s highly likely. This Mustang mule was caught testing with two other Mustangs with identical camo—another GT and a Bullitt. Ford has strategically camouflaged just the A-pillar forward on this vehicle, as with earlier Ford powertrain mules (F-150 hybrid camouflaged front; F-150 diesel camouflaged bed). The only real change that can be seen is the placement of the foglights. Around back, there are virtually no changes. If this is the Mustang hybrid, expect it to borrow the 3.3L V6 hybrid setup from the recently debuted Explorer Hybrid. And finally, don’t expect an official on-sale date until sometime around 2022–2023.
Prototype Corvette Here is the latest prototype of the mid-engine Corvette, with photos of the production headlights, taillights, “Batwing” and other details that we haven’t seen before. Things get interesting out back, as we get our first look at the production-intent taillights. We also captured the dynamic turn indicator sequence, which commences inboard and progresses out toward the edge of the vehicle. This particular tester also appears to have a rather aggressive front fascia, but we believe that it’s because it’s not wearing part of the front bumper cover, but it could also just be the camo playing tricks. Official debut expected in late 2019 or first quarter 2020.
Kia Tusker Kia will soon launch a completely new model, the Kia Tusker, based on the Kia SP Concept released at Auto Expo Show in India in February 2018. The Kia Tusker will ride on the same platform that will underpin the next-gen Hyundai Creta. This platform is capable of spawning a seven-seater. Despite that, the Tusker will be offered with only a five-seat configuration in the U.S. market. Engine options are not yet confirmed, but a 138hp 1.4L T-GDI turbocharged gas unit is expected, along with a naturally aspirated 2.0L engine delivering 147 hp. Both engines will be offered with automatics, with a seven-speed dual-clutch transmission for the turbo variant and the all-new infinitely variable transmission for the 2.0L.

SEMA News—May 2019

INDUSTRY NEWS

Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

Mustang Hybrid Is this a mule for the Mustang hybrid? According to sources familiar with the Blue Oval, it’s highly likely. This Mustang mule was caught testing with two other Mustangs with identical camo—another GT and a Bullitt. Ford has strategically camouflaged just the A-pillar forward on this vehicle, as with earlier Ford powertrain mules (F-150 hybrid camouflaged front; F-150 diesel camouflaged bed). The only real change that can be seen is the placement of the foglights. Around back, there are virtually no changes. If this is the Mustang hybrid, expect it to borrow the 3.3L V6 hybrid setup from the recently debuted Explorer Hybrid. And finally, don’t expect an official on-sale date until sometime around 2022–2023.
Prototype Corvette Here is the latest prototype of the mid-engine Corvette, with photos of the production headlights, taillights, “Batwing” and other details that we haven’t seen before. Things get interesting out back, as we get our first look at the production-intent taillights. We also captured the dynamic turn indicator sequence, which commences inboard and progresses out toward the edge of the vehicle. This particular tester also appears to have a rather aggressive front fascia, but we believe that it’s because it’s not wearing part of the front bumper cover, but it could also just be the camo playing tricks. Official debut expected in late 2019 or first quarter 2020.
Kia Tusker Kia will soon launch a completely new model, the Kia Tusker, based on the Kia SP Concept released at Auto Expo Show in India in February 2018. The Kia Tusker will ride on the same platform that will underpin the next-gen Hyundai Creta. This platform is capable of spawning a seven-seater. Despite that, the Tusker will be offered with only a five-seat configuration in the U.S. market. Engine options are not yet confirmed, but a 138hp 1.4L T-GDI turbocharged gas unit is expected, along with a naturally aspirated 2.0L engine delivering 147 hp. Both engines will be offered with automatics, with a seven-speed dual-clutch transmission for the turbo variant and the all-new infinitely variable transmission for the 2.0L.

SEMA News—May 2019

RETAIL SPOTLIGHT

By Grant Walter

Maximum Elevation:

Offering the Fine Art of Off-Road Customization

Maximum Elevation Off-Road is now housed at its brand-new location in Paris, Texas.

Collin Hadley is a planner. He started Maximum Elevation Off-Road (MEO) with the goal of growing his shop into a nationally recognized brand. SEMA News caught up with Hadley as MEO was completing its move to a new, 8,000-sq.-ft. space. There, MEO will continue its mission to bring the polished customer experience of a Mercedes-Benz service department to the off-road community.

SEMA News: Tell us your story. How did Maximum Elevation become what it is today?

Collin Hadley: Off-roading was a hobby of mine. I began my career as a Mercedes-Benz technician in Dallas. My wife and I had just gotten married, and we wanted to raise our kids somewhere smaller, so we picked Paris, Texas, because it’s where I grew up. There was an off-road market there that I thought I could serve, so we packed up and moved.

SN: Who are your customers?

At 8,000 sq. ft., the MEO facility services a wide range of customers, including fleet vehicles and restyling jobs for dealerships.

CH: My customer base ranges from teenagers to doctors who want a six-figure Jeep Wrangler. When I sit down with my marketing team and we try to pinpoint where our target customer base is, we have a hard time. It is majority male, and the ages range from 16 all the way
to 60.

The best way to sum it up is that, whether it be male or female, young or old, we have the ability to adjust, communicate and relate to any form of customer. I’ve made sure that I built a team that has the ability to relate and communicate with any kind of person who’s coming in, and
I think that’s one of the reasons why we’ve been successful.

SN: Do you do any business-to-business jobs?

CH: Yes. Paris has quite a bit of what I like to call “fleet industry.” We have Campbell’s Soup, Kimberly Clark and others. A big part of this business is also being able to modify vehicles for dealerships to sell. Sometimes we have to rely on local paint and body shops to do some really custom work that we’re not able to do, or some manufacturing facilities around here to do some custom metal cutting. I’ve tried to create an atmosphere where local businesses can rely on us to help and service them, and vice versa.

The clean, comfortable lobby décor betrays a unique mindset when it comes to customer experience in off-road customization.

SN: Speaking of marketing, have social media and the web played a significant role in your business thus far?

CH: They have, and that’s one thing that I’ve struggled with in previous years, because they evolve so quickly. So I’ve brought on a company that is totally focused. In fact, it’s a SEMA member also: Mountain Motion Media. They’re out of Durango, Colorado, and we’ve partnered with them to head up all of our marketing for 2019.

SN: How do you hire the right people?

CH: It’s all about personality and capabilities. Whenever I am hiring somebody new that I don’t otherwise have a feel for, I like to do working interviews. If possible, they come in and work for a week in our facility. We see if they fit in. It gives me an opportunity to see what their work ethics are and what their qualifications are.

SN: How much inventory do you keep around, and do you sell online?

CH: I generally keep around $100,000 worth of inventory in stock. I hope to increase that as necessary, but we’re fortunate in that we have good wholesale distribution in the United States. I’m really diving into brick-and-mortar. All your bigger names in the industry have taken a stand to focus more on e-commerce, but realistically, Amazon is my biggest competitor, and it’s hard to beat. I feel like my efforts and strategy are better focused on building our brick-and-mortar experience versus exhausting our resources on e-commerce.

SN: Do you have any advice for fellow entrepreneurs who are just starting out or feeling stuck?

CH: Seek out and shadow as many people as you possibly can who are doing it right. Use them as mentors. That’s one thing that I always struggled with. Right now, I’m 34 years old. I started my business when I was 25, and I’ve had to learn from the hard knocks of business because I was going it alone.

Also, if you have a dream or a vision, take a step back and build a plan on what it’s going to take to achieve that from start to finish. You’ll find that you’ll start knocking things off the list in no time, and you’ll get to where you want. You have to have a plan with anything you do.