By SEMA Editors

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data repository, complete with a comprehensive set of online data management tools.

The product releases below are from SEMA members who are also part of the SDC at the the Bronze, Silver, Gold or Platinum level. Learn more about the SDC at www.semadatacoop.org.

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

Rampage Products TrailCrawler Front Bumper For Jeep Gladiator, Wrangler JL/JK Rampage Products has announced the release Aluminum TrailCrawler Front Bumper. The bumpers are made of aircraft-grade aluminum designed for lightweight, lasting protection with a 3/16-in. inner steel frame for added durability. The styling features high clearance with a low profile designed for optimal performance on the trail. The front Stubby has a 1.5-in. welded stinger, integrated winch plate and 4-in. receptacles for OE and aftermarket lights. 800-328-2409 www.rampageproducts.com PN: 99514
Holley Delta Force High Flow OE Replacement Air Filter Holley has announced the release of Delta Force High Flow OE Replacement Air Filters. The filters feature a multi-layered red woven cotton-gauze media designed for both maximum flow and optimum filtration. Custom-designed for each specific application, the filters have a durable urethane outer-frame seal that are engineered to ensure contaminated air doesn’t sneak in. 866-464-6553 www.holley.com PN: 615032
Holley Flowfx Cat-Back Single Exhaust—’09–’18 Silverado/Sierra 1500 Holley has announced the release of Flowmaster FlowFX Silverado/Sierra cat-back exhaust systems. The systems fit both two-wheel and four-wheel-drive applications. Designed specifically for 5.3L-powered ’09–’18 Chevy Silverados and GMC Sierra 1500s, they feature mandrel-bent 3-in. tailpipes that exit out the side behind the passenger-side rear tire and are finished off with 4.5-in. black-ceramic-coated stainless-steel tips. 866-464-6553 www.holley.com PN: 717874
Performance Distributors EcoBoost S.O.S. Coils Performance Distributors has announced the release of the EcoBoost S.O.S. coils. The coils are engineered for the ignition system for the high-torque 3.5L EcoBoost engines. With the EcoBoost engine, the Sultans of Spark (S.O.S.) coils are designed to produce more energy in the low- to mid-range. The coils are engineered to create an extreme high-energy spark in your twin-turbo combustion chambers. The coils are designed to improve acceleration, smooth idle and start quicker. 901-396-5782 www.performancedistributors.com
Holley Holley EFI Carb Hats Holley has announced the release of EFI carb hats. The carb hats feature a contoured design, engineered to deliver optimal airflow and maximum hood clearance for almost any engine equipped with a 5 1/8-in. air-cleaner flange. Developed specifically for blow-through applications, the carb hats are designed to be compatible with Sniper EFI, Terminator Stealth, and 4150- and 2300-flange carburetors. 866-464-6553 www.holley.com PN: 120-230
COMP Cams 8-Degree Titanium Retainer COMP Cams has announced the release of a new titanium retainer specifically for the Dual Conical Valve Spring. This retainer has been designed using finite element analysis in order to utilize the light weight of titanium while still providing the strength and reliability. Each retainer is CNC-machined from 6AL-4V titanium to exact tolerances using CAD/CAM software, engineered to ensure the manufactured components precisely match the design. 800-999-0853 www.compcams.com PN: 715-1

When booking through the SEMA Show's official housing provider, Showgoers can have peace of mind knowing that their low hotel rate is guaranteed, they won't be hit with hidden fees and the room can canceled without penalty.

http://www.semashow.com/travel

When booking through the SEMA Show's official housing provider, Showgoers can have peace of mind knowing that their low hotel rate is guaranteed, they won't be hit with hidden fees and the room can canceled without penalty.

http://www.semashow.com/travel

By SEMA Editors

Nicole Meguiar

A memorial service for Nicole Meguiar, daughter of SEMA Hall of Fame inductee Barry Meguiar, was held at Benedict Castle in Riverside, California, Thursday, June 27. She had passed away June 20 at the age of 49.

Nicole Meguiar grew up in Southern California and studied business marketing at Point Loma Nazarene University. A fourth-generation member of the family car-care product business, she was the former director of marketing at Meguiar’s. In 2014 Nicole founded the Benedict Castle Concours in Riverside, California, which raised funds over the past six years for Teen Challenge, a faith-based drug and alcohol treatment program credited with a notable rate of success.

In lieu of flowers, the family requests donations be made to Teen Challenge in Nicole’s name.

This story was originally published on June 27, 2019. For more industry news, visit SEMANews.com and subscribe to SEMA News at the bottom of the webpage to get the latest updates straight to your inbox, twice a week.

By Linda Spencer

SEMA Export Fair attendees will have the opportunity to meet with trade buyers from top overseas markets, including Australia, Latin America and the United Arab Emirates.

Join 100 SEMA members, international buyers and trade experts at the SEMA Garage in Diamond Bar, California, July 23–24, for the biannual SEMA Export Fair. Highlights of the two-day event, co-sponsored by the U.S. Department of Commerce, include the following sessions:

• “How to Find Whether Counterfeits of Your Products Are Being Sold on Popular Online Platforms,” such as Alibaba, and the steps to quickly have these fakes removed.
• “Racing in the UAE and Surrounding Companies: Opportunities for U.S. Manufacturers.”
• “How to Communicate Effectively With Overseas Buyers: Hint—It’s NOT by Email!”
• “Selling to Latin America: Tips From Buyers From Colombia, Argentina and Peru.”

Additional highlights include:

• 20-minute private, confidential meetings with an IPR attorney to learn about taking the appropriate steps to protect your patents and trademarks.
• Tours of the SEMA Garage and international vehicles available for members to measure, including an Australian-spec Ford Ranger (different from the new U.S. model) and a Nissan Patrol Y61.
• One-on-one meetings with trade buyers from top overseas markets, including Australia, Latin America and the United Arab Emirates.
• A networking happy hour.

Registration is limited for the 2019 SEMA Export Fair. The cost is $125 for the first participant per company and $65 for each additional participant from the same company.

Register now!

By Linda Spencer

SEMA Export Fair attendees will have the opportunity to meet with trade buyers from top overseas markets, including Australia, Latin America and the United Arab Emirates.

Join 100 SEMA members, international buyers and trade experts at the SEMA Garage in Diamond Bar, California, July 23–24, for the biannual SEMA Export Fair. Highlights of the two-day event, co-sponsored by the U.S. Department of Commerce, include the following sessions:

• “How to Find Whether Counterfeits of Your Products Are Being Sold on Popular Online Platforms,” such as Alibaba, and the steps to quickly have these fakes removed.
• “Racing in the UAE and Surrounding Companies: Opportunities for U.S. Manufacturers.”
• “How to Communicate Effectively With Overseas Buyers: Hint—It’s NOT by Email!”
• “Selling to Latin America: Tips From Buyers From Colombia, Argentina and Peru.”

Additional highlights include:

• 20-minute private, confidential meetings with an IPR attorney to learn about taking the appropriate steps to protect your patents and trademarks.
• Tours of the SEMA Garage and international vehicles available for members to measure, including an Australian-spec Ford Ranger (different from the new U.S. model) and a Nissan Patrol Y61.
• One-on-one meetings with trade buyers from top overseas markets, including Australia, Latin America and the United Arab Emirates.
• A networking happy hour.

Registration is limited for the 2019 SEMA Export Fair. The cost is $125 for the first participant per company and $65 for each additional participant from the same company.

Register now!

By SEMA Editors

Brad Deberti, who stars on Discovery Network’s “Twin Turbos” with his father, competed in the 2018 SEMA Battle of the Builders, placing among the Top 10 in the Young Guns category with the Ford F-150 that he modified for the Hot Wheels 50th anniversary.

Built from the ground up, he took an off-road race truck and turned it into a pre-runner. Get an up-close look at the truck by watching the video.

For even more top vehicles from the 2018 SEMA Show, watch the “SEMA Battle of the Builders” television special airing on MotorTrend TV on Friday, July 5. Check your local satellite or cable providers for times and details, or visit www.semashow.com/botb.

By SEMA Editors

Brad Deberti, who stars on Discovery Network’s “Twin Turbos” with his father, competed in the 2018 SEMA Battle of the Builders, placing among the Top 10 in the Young Guns category with the Ford F-150 that he modified for the Hot Wheels 50th anniversary.

Built from the ground up, he took an off-road race truck and turned it into a pre-runner. Get an up-close look at the truck by watching the video.

For even more top vehicles from the 2018 SEMA Show, watch the “SEMA Battle of the Builders” television special airing on MotorTrend TV on Friday, July 5. Check your local satellite or cable providers for times and details, or visit www.semashow.com/botb.

By Rachel Tatum

Journalists sat down with exhibitors during last week’s Exhibitor Summit in Las Vegas, sharing proven tips and personal insight on how exhibitors can obtain additional media coverage before, during and after the SEMA Show.

Journalists sat down with exhibitors during last week’s Exhibitor Summit in Las Vegas, sharing proven tips and personal insight on how exhibitors can obtain additional media coverage before, during and after the SEMA Show. While the media panel offered dozens of valuable suggestions, there were common themes that resonated from all six journalists who were on the panel. Among the suggestions:

Provide Information Electronically: One of the panelists said that “paper doesn’t really help us a great deal,” while another panelist simply said, “reporters are lazy.” Either way, a common suggestion from the journalists was to provide press materials electronically, whether on a USB drive or on your company website. The idea is to make it easy for journalists to easily copy and paste the text.

Post Releases Online: Journalist confirmed that they refer to the Online Media Center for content before, during and even after the SEMA Show. The Online Media Center is a portal where all SEMA Show exhibitors are able to upload press releases. Exhibitors can attach photos and select the market segments that are relevant to their news.

Focus on the Benefits: Highlight the key benefits of your product in the beginning of your press release. Reporters receive countless press releases announcing new products, so having a new product isn’t news to them. What will interest them is what makes your product different. “Tell me what problem your product is solving.”

Include High-Res Images and Videos: While many media outlets post news stories online, many also have printed publications and need high-res images. Some reporters also suggested including links to short videos. “If all you have is a still, it’s not as exciting. Video tells a story.” Panelists unanimously agreed that the video does not need to be professionally produced and most cell phones are capable of generating acceptable videos for their needs.

Consider Offering Embargos: Journalists understand that exhibitors oftentimes break announcements on the first day of the SEMA Show, but if the information is not ready and prepared to release, then it’s more likely that stories won’t run at all. Giving a reporter advance information and photos under embargo can be a great strategy to get the reporter to cover your story.

Bonus Tip for First-Time Exhibitors: Many journalists have been attending the SEMA Show for multiple years and have established relationships with exhibitors. However, all reporters are always looking for new content and suggested that first-time exhibitors highlight in their press materials that they are exhibiting at the SEMA Show for the first time. “Tell me you’re brand new to the SEMA Show and tell me a little something about your company.”

To receive additional tips or for assistance with media outreach during the SEMA Show, contact Rachel Tatum at rachelt@sema.org or 909-978-6669.

By Rachel Tatum

Journalists sat down with exhibitors during last week’s Exhibitor Summit in Las Vegas, sharing proven tips and personal insight on how exhibitors can obtain additional media coverage before, during and after the SEMA Show.

Journalists sat down with exhibitors during last week’s Exhibitor Summit in Las Vegas, sharing proven tips and personal insight on how exhibitors can obtain additional media coverage before, during and after the SEMA Show. While the media panel offered dozens of valuable suggestions, there were common themes that resonated from all six journalists who were on the panel. Among the suggestions:

Provide Information Electronically: One of the panelists said that “paper doesn’t really help us a great deal,” while another panelist simply said, “reporters are lazy.” Either way, a common suggestion from the journalists was to provide press materials electronically, whether on a USB drive or on your company website. The idea is to make it easy for journalists to easily copy and paste the text.

Post Releases Online: Journalist confirmed that they refer to the Online Media Center for content before, during and even after the SEMA Show. The Online Media Center is a portal where all SEMA Show exhibitors are able to upload press releases. Exhibitors can attach photos and select the market segments that are relevant to their news.

Focus on the Benefits: Highlight the key benefits of your product in the beginning of your press release. Reporters receive countless press releases announcing new products, so having a new product isn’t news to them. What will interest them is what makes your product different. “Tell me what problem your product is solving.”

Include High-Res Images and Videos: While many media outlets post news stories online, many also have printed publications and need high-res images. Some reporters also suggested including links to short videos. “If all you have is a still, it’s not as exciting. Video tells a story.” Panelists unanimously agreed that the video does not need to be professionally produced and most cell phones are capable of generating acceptable videos for their needs.

Consider Offering Embargos: Journalists understand that exhibitors oftentimes break announcements on the first day of the SEMA Show, but if the information is not ready and prepared to release, then it’s more likely that stories won’t run at all. Giving a reporter advance information and photos under embargo can be a great strategy to get the reporter to cover your story.

Bonus Tip for First-Time Exhibitors: Many journalists have been attending the SEMA Show for multiple years and have established relationships with exhibitors. However, all reporters are always looking for new content and suggested that first-time exhibitors highlight in their press materials that they are exhibiting at the SEMA Show for the first time. “Tell me you’re brand new to the SEMA Show and tell me a little something about your company.”

To receive additional tips or for assistance with media outreach during the SEMA Show, contact Rachel Tatum at rachelt@sema.org or 909-978-6669.