From the SEMA Washington, D.C., office

 

U.S. Representative Salud Carbajal (D-CA), representing California's 24th Congressional District, recently visited Magnuson Superchargers' Ventura facility to see firsthand how specialty automotive products are designed, manufactured and tested in his district. 

Rep. Carbajal was welcomed by Magnuson leadership, including Dan Bronsten, the company’s vice president of operations, and SEMA's Victor Muñoz. During the visit, Rep. Carbajal toured Magnuson’s engineering and manufacturing operations and discussed the skilled workforce, advanced technology and regulatory compliance required to bring performance products to market. 

"I want to thank Magnuson Superchargers and SEMA for the tour of Magnuson's Ventura manufacturing facility and the thoughtful discussion on the future of automotive technology," said Rep. Carbajal. "Central Coast companies like Magnuson consistently push the frontier of innovation forward, and Congress must ensure it supports their growth. I look forward to working together to advance policies that fuel the cutting-edge work happening right here in our community." 

 

 

Magnuson, a longtime SEMA member, develops and manufactures supercharger systems for the automotive aftermarket and original-equipment applications. Its Ventura operations support engineering, machining, assembly and testing for performance vehicles, trucks and SUVs. The tour highlighted the company's investment in California manufacturing and the work required to develop products that deliver added performance while meeting emissions requirements. 

The visit also provided Magnuson and SEMA with an opportunity to discuss issues facing specialty automotive manufacturers, including federal support for domestic manufacturing, workforce development, emissions certification and the time and investment required to develop compliant aftermarket products. 

"We are proud to manufacture our components, assemble and test our supercharger systems here in Ventura, and there is no substitute for seeing firsthand the equipment and skilled work that go into what we build," said Bronsten, vice president of operations at Magnuson Superchargers. "We appreciate Congressman Carbajal taking the time to visit our facility, meet our team and learn how California manufacturers like Magnuson support innovation, quality jobs and the California economy."

"Facility tours give lawmakers an opportunity to meet the people behind our industry and better understand the engineering, manufacturing, and compliance work that goes into every product," said Muñoz, SEMA's senior manager for state government affairs. "We appreciate Congressman Carbajal taking the time to visit Magnuson and engage directly with an innovative automotive business in his district."

To host your federal lawmakers at your facility, contact Juan Mejia, SEMA's senior manager for federal government affairs, at juanm@sema.org.  

From the SEMA Washington, D.C., office

 

U.S. Representative Salud Carbajal (D-CA), representing California's 24th Congressional District, recently visited Magnuson Superchargers' Ventura facility to see firsthand how specialty automotive products are designed, manufactured and tested in his district. 

Rep. Carbajal was welcomed by Magnuson leadership, including Dan Bronsten, the company’s vice president of operations, and SEMA's Victor Muñoz. During the visit, Rep. Carbajal toured Magnuson’s engineering and manufacturing operations and discussed the skilled workforce, advanced technology and regulatory compliance required to bring performance products to market. 

"I want to thank Magnuson Superchargers and SEMA for the tour of Magnuson's Ventura manufacturing facility and the thoughtful discussion on the future of automotive technology," said Rep. Carbajal. "Central Coast companies like Magnuson consistently push the frontier of innovation forward, and Congress must ensure it supports their growth. I look forward to working together to advance policies that fuel the cutting-edge work happening right here in our community." 

 

 

Magnuson, a longtime SEMA member, develops and manufactures supercharger systems for the automotive aftermarket and original-equipment applications. Its Ventura operations support engineering, machining, assembly and testing for performance vehicles, trucks and SUVs. The tour highlighted the company's investment in California manufacturing and the work required to develop products that deliver added performance while meeting emissions requirements. 

The visit also provided Magnuson and SEMA with an opportunity to discuss issues facing specialty automotive manufacturers, including federal support for domestic manufacturing, workforce development, emissions certification and the time and investment required to develop compliant aftermarket products. 

"We are proud to manufacture our components, assemble and test our supercharger systems here in Ventura, and there is no substitute for seeing firsthand the equipment and skilled work that go into what we build," said Bronsten, vice president of operations at Magnuson Superchargers. "We appreciate Congressman Carbajal taking the time to visit our facility, meet our team and learn how California manufacturers like Magnuson support innovation, quality jobs and the California economy."

"Facility tours give lawmakers an opportunity to meet the people behind our industry and better understand the engineering, manufacturing, and compliance work that goes into every product," said Muñoz, SEMA's senior manager for state government affairs. "We appreciate Congressman Carbajal taking the time to visit Magnuson and engage directly with an innovative automotive business in his district."

To host your federal lawmakers at your facility, contact Juan Mejia, SEMA's senior manager for federal government affairs, at juanm@sema.org.  

By SEMA News Editors

 

Where attendees stay can make a big difference during a busy week at the SEMA Show, November 3-6 in Las Vegas. The official 2026 SEMA Show hotel block at semashow.com/hotel includes a range of properties near the Las Vegas Convention Center, including several within walking distance and options for travelers who prefer to stay at a hotel without a casino:

• Circus Circus
• Fontainebleau
• Hilton Grand Vacations Club on the Las Vegas Strip (non-casino)
• Resorts World
• Trump International Hotel Las Vegas (non-casino)
• Westgate
• Wynn 

 

Attendees who book through the official 2026 SEMA Show hotel block, managed by onPeak, can earn eligible hotel loyalty rewards points while taking advantage of discounted rates, flexible reservation policies and convenient access to Las Vegas' top hotels. Hotel reservations for the 2026 SEMA Show are available at semashow.com/hotel.

Whether you're traveling solo or coordinating accommodations for your entire team, booking through the official SEMA Show housing provider offers benefits you won't find through many third-party booking sites.

 

Earn Hotel Loyalty Rewards

One of the biggest advantages of booking through the official SEMA Show hotel block is that eligible reservations can earn hotel loyalty rewards points. Simply enter your rewards program information during the booking process, then confirm it again at check-in to receive eligible credit for your stay.

For example, Marriott Bonvoy members can earn points by:

• Booking a participating Marriott or MGM property through the official onPeak reservation system.
• Entering their Marriott Bonvoy membership number in the "Hotel Rewards" section during checkout.
• Providing the same membership number again when checking in at the hotel.

It's one more way your trip to the SEMA Show can continue delivering value long after you leave Las Vegas.

 

Exclusive Rates With Price-Match Protection

SEMA negotiates discounted hotel rates exclusively for attendees, often below publicly available pricing. Instead of spending hours comparing booking sites, attendees can reserve with confidence through the official hotel block.

If you happen to find a lower qualifying rate elsewhere, the official housing provider also offers price-match protection, giving you another reason to book early through semashow.com/hotel.

 

Flexible Reservations

Travel plans can change, and the official SEMA Show hotel block is designed with that in mind. Reservations can be modified or canceled without penalty through October 8, and full prepayment is not required at the time of booking, offering flexibility that many online travel sites don't.

 

Simple Group Booking

Managing hotel reservations for multiple employees doesn't have to be complicated. The onPeak system allows companies to reserve multiple rooms with immediate confirmation, assign guest names later and choose whether to manage payments centrally or individually.

 

Sustainable Travel Options

Attendees interested in making more environmentally conscious travel decisions can also explore sustainability information for participating hotels through onPeak. The platform provides resources that help travelers identify properties and practices that align with their sustainability goals.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center or the 2026 SEMA Show floorplan. 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

By SEMA News Editors

One week. One campus. Thousands of products and vehicles, more than 2,000 brands, and dozens of education sessions and activations––all leading up to a Friday finale featuring the SEMA Cruise, motorsports action and four top-notch bands.

 

Four days. Thousands of products. More builds than can fit on a camera roll. Not to mention world-class education, demonstrations, activations, after-hours events––and then live music and motorsports to close it all out.

That's SEMA Week, November 3–6 at the Las Vegas Convention Center, beginning with the SEMA Show and capped by SEMA Fest on Friday night.

For SEMA Show attendees, here's a look at how the week unfolds––and how Showgoers can take the experience from the Show floor to SEMA Fest on Friday, November 6.

SEMA Show attendees can add SEMA Fest to the Friday itinerary when registering for the SEMA Show or in the Registration Resource Center. Non-industry friends and family can purchase available SEMA Fest ticket options and join the celebration at semafest.com.

 

Tuesday–Thursday: See What's New at the SEMA Show

9:00 a.m.–5:00 p.m. PT | SEMA Show

Start each day exploring more than 2,000 exhibiting brands and vendors, with the newest automotive products, technologies and trends filling the LVCC. From industry launches to hands-on demonstrations and exhibitor activations, there's something new around every corner.

Make time for the builds: Feature vehicles are displayed throughout the LVCC and surrounding areas, giving attendees a closer look at the latest products in real-world applications. The SEMA Battle of the Builders competition adds another must-see stop, showcasing some of the industry's most influential vehicle builders.

Find the latest products: The New Products Showcase in the Lower South Hall brings thousands of new products together in one place––an ideal starting point for finding what's new and building a Show itinerary around the products and companies that matter most.

Build in some learning time: Dozens of free education sessions cover professional skills and industry topics throughout the Show, giving attendees a chance to step away from the floor and pick up new ideas, information and skills.

And when the Show floor closes, the day doesn't necessarily end. From the Industry Honors event to networking opportunities and after-hours events, SEMA Week continues beyond regular Show hours.

 

Friday: Save Room for the SEMA Week Finale

9:00 a.m. PT onward | SEMA Show

Make Friday count. Finish the exhibitor stops still on the list, revisit favorite builds, catch anything missed earlier in the week and take one more lap through the New Products Showcase. Then, as the Show floor closes, the action heads outside.

4:00 p.m. PT | SEMA Cruise

Join thousands of fans as they gather to watch vehicles leave the convention center during the SEMA Cruise. It's the transition point between the business of the Show and the celebration that follows.

3:00 p.m. PT onward | SEMA Fest

Doors open for SEMA Fest, beginning with automotive attractions and motorsports activations straight on the SEMA Show campus. This year's lineup includes OPTIMA drifting demonstrations, the Globe of Death and rare supercars and hypercars from Supercar Saturdays Florida.

Then the volume goes up on the SEMA Fest stage, featuring The Offspring, Jimmy Eat World, 311 and The Alive.

SEMA Fest carries the energy of the Show into the evening, bringing together live music, motorsports, vehicles and automotive culture in one closing-night celebration. 

SEMA Show attendees can add SEMA Fest to the Friday itinerary when registering for the SEMA Show or in the Registration Resource Center. Non-industry friends and family can purchase available SEMA Fest ticket options and join the celebration at semafest.com.

 

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

 

By SEMA News Editors

 

Exhibitors at the 2026 SEMA Show, November 3-6 in Las Vegas, are offering products, parts and services for builders preparing vehicles that will be displayed at this year's SEMA Show.

The Products for Project-Vehicle Builders list, found at semashow.com/products-for-project-vehicle-builders, connects qualified builders with confirmed 2026 SEMA Show exhibitors interested in supplying products for project vehicles.

Builders seeking products should contact exhibitors directly using the contact information provided.

The list is open exclusively to 2026 SEMA Show exhibitors. To be included, exhibitors must complete the form located in the Marketing, Advertising & Sponsorships section of the Exhibitor Service Manual at exhibitor.semashow.com.

Qualified builders are encouraged to check semashow.com/products-for-project-vehicle-builders regularly, as new submissions are added on an ongoing basis.

All product placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder. Every project vehicle displayed at the SEMA Show must be supported by a current 2026 SEMA Show exhibitor.

Note: Listings are published on a first-come, first-served basis. Exhibitors must use the official Project-Vehicle Builders form to participate; email submissions will not be accepted. Inclusion in the list does not guarantee product placement or vehicle placement at the 2026 SEMA Show. Exhibitors are responsible for verifying that a builder is affiliated with a vehicle that will be displayed at the Show. For more information, contact projectvehicles@sema.org.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

By Ashley Reyes

 

There's still time to register for the SEMA Future Leaders Network (FLN) webinar, "FLN Lunch and Learn: The Accidental Manager," will take place on Thursday, September 24, at 10:30 a.m. PDT/1:30 p.m. EDT.

Many professionals seek leadership roles at some point in their career but often lack the guidance needed to get there. This Lunch and Learn offers a valuable opportunity to hear from industry leaders who have successfully raised through the ranks as they share their experiences, lessons learned and advice for others.

Moderated by Dallas Johannes, this Lunch and Learn will feature panelists Armond Gilmore, media and brand manager at Skyjacker Suspension; Matty Jones, operations manager at BuiltRight Industries; and Kelleigh Shankel, CEO of Limelight Logic.

Attendees will:

• Learn how to successfully transition into a leadership role.
• Hear first-hand experiences from industry professionals who have grown into management positions.
• Gain practical leadership insights that can be applied within their organization.
• Connect with fellow FLN members and grow their network.

FLN Lunch and Learns are designed to provide accessible education and training to rising aftermarket professionals, so that they can take the insights learned to grow in their careers and businesses.

With the webinar just a few days away, now is the time to register and tap into priceless industry knowledge.

Register here.

By Ashley Reyes

 

The ETTN Career Fair at the SEMA Garage Detroit is approaching, and SEMA member companies are encouraged to register now to connect with emerging engineering talent.

Hosted by the Emerging Trends & Technology Network (ETTN), the Career Fair will take place on Saturday, September 26, from 1:00-4:00 p.m. EDT at the SEMA Garage Detroit. 

For four consecutive years, the ETTN Career Fair has proven to be a valuable resource for recruiting emerging talent while educating students about career opportunities in the industry.

Why Attend:

• Connect directly with future engineers who are passionate about vehicles, innovation and technology.
• Promote career opportunities and open positions.
• Build relationships with emerging engineers and technical professionals.
• Support workforce development within the aftermarket industry.
• Network with other aftermarket professionals and industry leaders in attendance. 

In addition to hosting a table, participating companies will have the opportunity to tour the SEMA Garage and learn about the tools, technology and services available to help bring products to market faster.

Participation is free for SEMA member companies. Register here.

By SEMA News Editors

 

The countdown is on. With less than 50 days until the 2026 SEMA Show, now is the time to register and start planning a trip to Las Vegas, November 3-6.

As Tammy Harbin of The Jeep Outpost in Leesburg, Florida, put it, "SEMA is always the cutting-edge show. We're [at the SEMA Show] to find something new that's on the market, maybe something that other people in our area don't have."

Registration is currently $75, but the price will increase to $100 on September 27. Register today to secure a badge and experience the automotive aftermarket's biggest week in person.

The SEMA Show will once again bring together the global automotive aftermarket for four days of innovation, education, networking and business opportunities. Alongside thousands of exhibitors and product debuts, attendees will have access to a wide range of activations and featured experiences throughout the SEMA Show campus.

From industry-leading competitions and educational programming to art exhibits, livestream coverage and emerging vehicle technologies, the following activations are among the highlights planned for this year's SEMA Show. Register here.

The SEMA Show will once again bring together the global automotive aftermarket for four days of innovation, education, networking and business opportunities. Alongside thousands of exhibitors and product debuts, attendees will have access to a wide range of activations and featured experiences throughout the SEMA Show campus.

From industry-leading competitions and educational programming to art exhibits, livestream coverage and emerging vehicle technologies, the following activations are among the highlights planned for this year's SEMA Show. 

 

2026 SEMA Show Features and Activations

New for 2026: Powersports/Side-by-Side (SxS)/Lifestyle Section

 

The Powersports/SxS/Lifestyle section will be anchored in the West Hall, with access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations.

The Show floor will undergo an evolution to group trucks, off-road and powersports together, reflecting the "total package" approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:

• Motorcycles and dirt bikes
• Side-by-sides
• Related adventure lifestyle gear and accessories

New and returning manufacturers are already showing excitement for the expanded section.
"We're proud to represent KYT Helmets at SEMA 2026," said TJ Jira, CEO of KYT Americas. "We believe it's an opportunity to elevate powersports and bring more visibility to our brand in the market."

Get all the details.

 

Show-Stopping Builds

 

From the Toyo Tires Treadpass to hundreds of booth and feature vehicles across the campus, the creativity and craftsmanship set for display this year will inspire and impress any automotive aftermarket enthusiast.

 

SEMA Battle of the Builders Presented by Mothers High Performance Car Care

 

Now in its 13th year, the famed SEMA Battle of the Builders (BOTB) Presented by Mothers High Performance Car Care competition continues to stand as the automotive aftermarket's premier platform for custom builders exhibiting at the SEMA Show.

New for 2026: The SEMA Battle of the Builders will expand to include motorcycles, introducing an additional set of awards recognizing the Top 3 standout bike builders and an overall motorcycle champion with the new SEMA BOTB: Bike Builder Shootout category.

For 2026, the competition will again feature its four core automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns.

Class winners will advance through the competition, with one ultimately named overall BOTB champion.

Get the complete details.

View on the floorplan.

 

SEMA Education

 

SEMA Education offers Showgoers a dynamic experience that complements the high-energy learning environment found throughout the Show floor. Attendees can develop new skills, connect with industry leaders and gain practical business insights through sessions covering emerging trends, technical advancements, workforce development and business growth strategies.

Add Education sessions to your badge during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Collision Repair Stage

 

The SEMA Collision Repair Stage will serve as a hub for industry engagement, bringing together collision-repair professionals for education, discussion and networking throughout the SEMA Show.

Through dedicated programming from the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Society of Collision Repair Specialists (SCRS), attendees can participate in collision-repair-focused educational sessions and special industry events designed to address the latest trends, technologies and business challenges facing the collision-repair market. The stage offers valuable opportunities to learn from industry experts, gain practical insights and connect with peers across the collision-repair community.

View on the floorplan.

 

SEMA FutureTech Studio

 

The SEMA FutureTech Studio is a real-world reflection of today's advancements and opportunities available to aftermarket businesses.

Located in booth #24401, this featured exhibit brings together experts and cutting-edge technologies from across the mobility landscape, with innovations in alternative fuels, electric vehicle (EV) and powertrain development, advanced manufacturing and advanced vehicle safety systems.

View on the floorplan.

 

New Products Showcase

 

The New Products Showcase is the world's largest display of new automotive aftermarket products and remains one of the top destinations for buyers and media at the SEMA Show.

Featuring thousands of newly introduced products from across the industry, the Showcase offers attendees a firsthand look at the innovations shaping the future of the automotive aftermarket, returning to the Lower South Hall near the main registration.

View on the floorplan.

 

PRO Cup Challenge

 

Organized by the SEMA Professional Restylers Organization (PRO), the PRO Cup Challenge celebrates creativity, craftsmanship and innovation within the restyling industry while demonstrating the value of dealer-ready accessory packages.

Finalists are challenged to design an accessory package for a new-model vehicle that appeals to a broad audience while meeting real-world dealership requirements. Entries are evaluated on marketability, ease of reproduction, creativity and profitability, while attendees also have the opportunity to vote for their favorite build through the People's Choice Award.

Get the complete details.

View on the floorplan.

 

Global Tire Expo-Powered by TIA

 

Sponsored by the Tire Industry Association (TIA), the Global Tire Expo serves as a comprehensive showcase for the tire industry, featuring the latest products, technologies and services from leading manufacturers and suppliers. The exhibit attracts tire dealers, retailers, distributors and automotive professionals from around the world while providing valuable opportunities for networking and business development.

 

SEMA Industry Honors

 

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

On Thursday, November 5, the 2026 SEMA Industry Honors takes over the BleauLive Theater at Fontainebleau Las Vegas for an unforgettable evening celebrating the people, companies and innovators driving the specialty-equipment industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, this is the industry's premier night of recognition.

Get the complete details.

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Show Kickoff Breakfast

 

A longstanding SEMA Show tradition, the Kickoff Breakfast brings together the aftermarket community before the Show officially opens. The event celebrates the innovators and entrepreneurs driving the industry forward and includes the presentation of the New Product Showcase Awards, Manufacturer of the Year and Channel Partner of the Year honors.

Set for Tuesday, November 3, at 7:00 a.m. local time, tickets are available for purchase during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Live

 

The SEMA Show opens its doors to a worldwide audience, for the third year in a row, via a livestream available on YouTube and Facebook. Throughout Show week, SEMA Live is set to feature 31 hours of up-close SEMA Show coverage across four days.

Attendees can see how it all comes together in person at the SEMA Live Studio in its Central Hall location, booth #20341.

View on the floorplan.

 

SEMA Gear

 

Visit any of the SEMA Gear locations throughout the Show floor to purchase the official branded apparel and merchandise for the SEMA Show. Hurry, as these limited edition and collector items can sell out quickly. Search "SEMA Gear" at SEMAShow.com/floorplan and on the SEMA Show app to see all locations available, or click below.

View on the floorplan.

 

Featured SEMA Show Artist Larry Chen

 

Photographer Larry Chen, pictured above, has spent two decades documenting the people, vehicles and moments that define automotive culture. As the Featured SEMA Show Artist, Chen's photography will be incorporated throughout the Show's visual identity, appearing in signage, marketing materials and special installations. Chen is the first photographer selected as Featured SEMA Show Artist and the fifth creative to receive the honor since the program's inception.
 

 

Art Walk

 

Get immersed in automotive lifestyle and culture at the SEMA Show Art Walk, where some of the industry's premier artists will showcase their latest creations and celebrate the creativity that drives car culture.

Keep an eye on SEMA News for additional updates, announcements and programs set for the 2026 SEMA Show. Register here.

 

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

 

This story was published on September 22, 2026.

 

By Ashley Reyes

 

SEMA Councils and Networks, in partnership with Blueprint Engines, is bringing business education, technical insights and networking to the Midwest with the pilot "Fuel Your Future" Regional Series. Built for custom car builders, restoration and hot-rod professionals and shop employees, the event will take place at the BluePrint Engines headquarters in Kearney, Nebraska, Friday, September 25, and Saturday, September 26. 

The "Fuel Your Future" Regional Series is designed as an affordable, casual event where local classic car industry professionals can sharpen their skills, network with other professionals and learn strategies to strengthen their businesses close to home.

Day one will feature a tour of the BluePrint Engines warehouse and an evening networking event, while day two will feature a full day of educational seminars covering modern powertrain integration, advanced manufacturing, workforce development and what's changing in the industry. Between education sessions, attendees can explore vendor displays from local companies serving the aftermarket industry.

With the event just days away, now is the time for professionals who live or work in the area to sign up and take advantage of two days of learning and connection.

 

Guest Registration: $50 per person

Sign up as a Guest.

Vendor Registration: $500 (Includes an 8-foot table)

Sign up as a Vendor.

By Ashley Reyes

 

SEMA Data, the automotive aftermarket industry's largest product data repository, has honored 88 brands with SEMA Data Excellence Awards, marking the highest number of honorees in the program's history.  

Each year, the SEMA Data Excellence Awards Program recognizes brands that go above and beyond to provide retailers and resellers with the complete, accurate and timely product information they need to sell with confidence. The awards are based on each company's SEMA Data Scorecard, which recognizes manufacturers across Bronze, Silver, Gold and Platinum tiers, with Gold and Platinum denoting Data Excellence.

"Great product data turns a part number into a product that can be found, understood, and sold," said SEMA Vice President of Technology, Data and Strategic Initiatives Gigi Ho. "We are proud to honor the brands that are doing the work to provide resellers with the accurate, comprehensive information they need to power their systems, point of sale and eCommerce stores."

Last year, SEMA Data raised the bar for Data Excellence by significantly updating its Data Scorecard. Requirements across all award levels were strengthened to better reflect what resellers need to successfully onboard, merchandise and sell products across today's distribution and eCommerce channels.

Bronze establishes the foundational data needed to set up and identify products. Silver builds on that foundation with richer information to support selling and distribution. Gold requires 100% completion of key product data fields, while Platinum recognizes brands that meet additional qualitative standards for the quality and usability of their content.

Maintaining high-quality product data requires ongoing attention and continuous improvement. Manufacturers work closely with the SEMA Data team to identify errors, fill content gaps and enhance the overall quality of their data.

One company that exemplifies this commitment at the Platinum level is Eibach, whose data management efforts are led by Business Analytics Specialist Jared Reyes.

"Product data is the foundation behind everything we do," said Reyes. "It doesn't matter how good your product is if you can't get the information to your customers in a usable format. While product data may not be the glamorous side of the business, it creates a foundation for long-term consistency and makes you look at your brand from a new perspective. The initial feedback from customers has been positive, and we are seeing an increase in downloads each week."

This year more than half of SEMA Data Excellence honorees achieved Platinum status, a milestone worth celebrating.

"High-quality product data is becoming part of how brands operate every day, not simply something they work toward for an award," Ho said. "Ultimately, that means better data flowing throughout the industry to the retailers, resellers, and consumers who rely on it."

Award winners will be celebrated during the SEMA Data Users Meetup on Monday afternoon, November 2, the day before the official start of the 2026 SEMA Show. To learn more about SEMA Data, visit www.semadata.org.

The 2026 SEMA Data Excellence Award honorees are listed below by tier.

 

SEMA Data Platinum Brands

• Advanced Clutch Technology
• Amp Tires
• BedRug
• Blue Ox
• Borgeson
• BRExhaust
• Cali Offroad
• Camburg
• Cattleman HD
• Coast To Coast
• CSF Cooling Racing & High Performance Division
• Design Engineering
• Dirty Life
• ENEOS
• Fluidampr
• Go Rhino
• HPS Performance
• HushMat
• Husky Towing
• IAG Performance
• Ion Alloy
• Kraze Wheels
• Leed Brakes
• Magnaflow Exhaust Products
• Mayhem
• MBRP Exhaust
• Metal Lugz
• Mishimoto
• ORACLE Lighting
• Pacbrake
• Poison Spyder
• QA1
• Rally Armor
• RealTruck BAK
• RealTruck Extang
• RealTruck Retrax
• RealTruck Truxedo
• RealTruck Undercover
• Ridler Wheels
• Roll N Lock
• Rugged Liner
• Speedmaster
• TI Automotive
• Timbren
• Titan Fuel Tanks
• Tonno Pro
• Touren
• TrailFX

 

SEMA Data Gold Brands

• American Modified
• AEM Inductions
• Airaid
• Anderson Composites
• ARIES
• B&W Trailer Hitches
• Big Country
• Bilstein
• BluePrint Engines
• Body Armor 4x4
• BOLT
• Bull Ring USA
• Crown Automotive Jeep Replacement
• DECKED
• Derale
• Detroit Speed
• Eibach
• Gate King
• Heatshield Products
• ICON Impact Series - Offroad Armor
• Innovated Creations Inc (ICI)
• K&N
• MoonShade
• Pacer Performance
• Pavement Ends
• Proforged
• Raxiom
• Russell
• Seibon Carbon
• Spectre
• SpeedStrap
• Speedtech Performance
• Superlift
• Superwinch
• Triple-R-Lights
• Truck Covers USA
• Tuff Stuff Overland
• UWS
• Valvetronic Designs
• Westin